INFLUENCER MARKETING
Apr 3, 2024
By
5 MIN READ
Are you on the lookout for the top food influencers? Even with a mountain of food content on YouTube and Instagram, finding the perfect influencer for any brand can be like searching for hidden treasures.
It's a quest that demands patience, time, and expertise from marketers. But don't worry, we've got your back.
We've put together a hand-picked list of the top food influencers creating high-quality and mouthwatering food content. These influencers can help you reach out to your target audiences and spice up your feed.
Quick Reminder: The influencer's accounts and performances are based solely on Instagram.
Meet The Top Food Influencers in 2024
1. Jocelyn Brown | Influencer + Food, Lifestyle & Travel Blogger (@hipmamasplace)
Other Social Media Handles: Facebook and Twitter
Jocelyn Brown is a top food influencer and blogger who shares her recipes through her blog, Hip Mamas Place. The blog also covers lifestyle, travel, and beauty. Her posts attract families and individuals looking for cooking inspiration and tips. Brands in the lifestyle, food, and travel sectors can successfully collaborate with Jocelyn.
2. faith fresh (@faithsfresh)
Other Social Media Handles: YouTube and TikTok
Faith Fresh is a foodie influencer from Salt Lake City, Utah. Her feed is the best place to find dairy-free recipes. She entertains her followers with the "My life as a private chef" videos, where she actually cooks for herself. She not only cooks these delicacies but also plates them appealingly.
3. EMILY | Austin TX (@theaustinaesthetic)
Other Social Media Handles: TikTok
Emily Saltz is more than a food influencer from Austin, Texas. With a simplistic content creation, Emily introduces popular food places in ATX. Also, she highlights cool places in the city and nearby areas.
Her content reaches lifestyle enthusiasts beyond food lovers. She partners with lifestyle, food, and beverage brands. Some popular brands she shares are Whipped ATX, Dairy Queen, and Swedish Hill.
4. Christopher Smith (@meatlicious)
Other Social Media Handles: Facebook
Christopher Smith is popular among male food influencers and specializes in meat-centric recipes. His content is perfect for meat lovers looking for easy and delicious meal ideas. He shares simple recipes and cooking tips for followers.
His Instagram showcases mouth-watering cooking videos that can attract food lovers. Christopher promotes brands like Good Ranchers, ThermoPro, and THE COOKING GUILD.
5. Joshua Weissman (@joshuaweissman)
Other Social Media Handles: YouTube and TikTok
Joshua Weissman is a renowned male food influencer. He is also the author of New York Times best-sellers like 'Texture Over Taste.' This book discusses how texture combined with flavor makes a food complete.
Through his Instagram, he shares food hacks, recipes, and cooking tips. Joshua's brand promotions are DoorDash, Shop with Google, and Spotify.
6. C A S S I E | Austin TX Foodie (@casslikestoeat)
Other Social Media Handles: TikTok
Next on the list of top food influencers is Cassie from Austin, Texas. Being a native foodie influencer, she shares her love for good eats and healthy living. She introduces herself as the dairy-free queen and shares delicious and healthy food options in Austin.
Health-focused food brands, restaurants, and wellness brands can find a great partner in Cassie. The food places she loves, as evident from her posts are, Juliet Italian Kitchen and VERDAD.
7. Isabelle | Connecticut Food Blogger (@isabellesplate)
Other Social Media Handles: TikTok and Facebook
Isabelle is a Connecticut-based food blogger passionate about eating local and shopping small. Her content focuses on highlighting the best of Connecticut's food scene. Followers get to learn about everything from cozy cafes to farmers' markets in Connecticut.
Local restaurants and artisanal food producers can find a great advocate in Isabelle. Some places she recommends are RAW, MofonGo, OKO, and The Bees Knees Bistro.
8. David Douglass (@thedaviddouglass)
Other Social Media Handles: TikTok
David Douglass is a super serious foodie influencer from Austin, Texas. His love for food is evident in his videos. He uncovers the best ATX food places and shares them with his followers. It makes him one of the top food influencers in the USA.
Most of the food places he shares are in Austin, while he also talks about food places in Dallas and New Orleans. He promotes Chuy's Restaurant, the ZATE app, and Chef's Table Turkish Grill.
9. Julia - Plated Cravings (@platedcravings)
Other Social Media Handles: Twitter and Facebook
Julia is not just a foodie but also a momfluencer and recipe developer from Ottawa, Canada. She specializes in delicious and easy comfort food recipes for busy families. This food blogger shares her recipes through her blog, Plated Cravings.
Her Instagram showcases high-quality, visually appealing images of delicious foods. Food brands and cooking platforms can benefit from partnering with Julia.
10. Kiki Nelson (@plantifulkiki)
Other Social Media Handles: YouTube and Facebook
Kiki Nelson is one of the top food bloggers and author of the book 'Plantifully Lean.' This 40-year-old mom is a go-to inspiration for healthy eats. She has successfully lost 70 pounds by following a plant-based diet. Her content inspires those looking to adopt a healthier lifestyle and lose weight. She shares healthy food tips with low calories in her posts.
Where can I Find Food Influencers?
Marketers can implement various ways to find influencers cut out for their campaign. The ideal method, however, depends on the platform on which they wish to conduct the campaign.
Google Search
To find prominent foodie influencers to promote your brand, a simple Google search can help. It will draw out blogs and suggestions for food influencer choices. A Google search can also introduce you to influencers who have high engagement rates and experience promoting brands.
Try some of these when you search on Google
Top Food Influencers
Top Food Influencers in [your area]
Best Foodie Influencers
From Social Media
You can simply search for food influencers on social media. For instance, Instagram and YouTube host food influencers with impressive engagement. You can search for relevant influencers on Instagram using hashtag searches.
Try these keywords when you conduct a hashtag search: #foodie, #foodblogger, and #instafood.
Look how a food blogger on Instagram uses a variety of hashtags in a post.
It would be ideal if you have decided upon which platform to promote your brand on. It will help you do a search focusing on that platform. When you look for influencers on Instagram and TikTok, make sure to keep an eye on the latest trends.
Suggested Read: How to Find Someone's Email From Social Media
Using Influencer Search Tool
You can indeed find influencers with a simple search on Google or other social media. However, it's hard to determine whether they are a perfect match for your campaign. Also, it can be time-consuming.
To make things simple, all marketers need is a perfect influencer search tool like impulze.ai. The tool is specially designed with marketers in mind. It comes with simple filters to find food influencers in just a few clicks.
Talking about time consumption, impulze.ai reduces influencer prospecting time by 90%. That is, you will be able to find influencers cut out for your brand in just 3 minutes!!
Impulze.ai is not just for influencer discovery. It can be your perfect partner throughout your influencer campaign. The tool fills you with campaign details to help you make data-driven decisions. In short, impulze.ai is your perfect sidekick for influencer marketing campaigns.
Level up your influencer marketing game for free with impulze.ai!!!
With that, it’s easy for you to partner with the finest food influencers. Now, check out these blogs to find more global influencers and KOLs.
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