Instagram engagement rate calculator
Paste a handle to see the account's engagement rate and whether it's good for its follower count.
Check any Instagram engagement rate, then find creators worth working with
This calculator checks one account. impulze finds the accounts worth checking.
This calculator
- Checks one Instagram account at a time
- Shows its engagement rate and how it compares
- Free, with no sign-up
impulze search
- Searches 400M+ creators at once
- Shows the engagement rate on every result
- Shows where followers live and how many are real
How to check an Instagram engagement rate
Three quick steps. No sign-up needed.
- 1Step 1
Paste an Instagram handle into the calculator above. It fills in the numbers for you.
- 2Step 2
Tap Check engagement rate. You'll see the result in a few seconds.
- 3Step 3
Compare the result with accounts of the same size. Small and big accounts are judged differently.
Benefits of Using an Instagram Engagement Rate Calculator
- Fast: Paste a handle and get the rate in seconds.
- Fair: Each account is compared with others of the same size.
- Spots fake followers: Very low engagement for an account's size is often a sign of fake followers.
- Tracks your growth: Check your own rate each month to see if it's going up.
What is a Good Instagram Engagement Rate?
Engagement rate shows how many followers like or comment on a post. What counts as good depends on the size of the account. Bigger accounts usually get lower rates.
- nano accounts4%and above is a strong rate at this size.
- micro accounts3%and above is a strong rate at this size.
- macro accounts1.9%and above is a strong rate at this size.
Look for creators whose followers actually respond.
Check accounts here, then find more with our free search.
Beyond Instagram Engagement Rate
One account here. Hundreds more with impulze.
This page checks one account. impulze lets you check hundreds at once:
Go deeper than an engagement rate
A free impulze account shows you what this page can't.
See where followers live, check for fake followers and save creators into lists.
Frequently Asked Questions
It's the percentage of followers who like or comment on a typical post. A higher rate means followers are paying attention.
Engagement rate (%) = (average likes + average comments) ÷ followers × 100 Use the average of recent posts, not just one. Saves and shares count too, but only the account owner can see them. So most tools, like this one, use likes and comments.
Here's an example: An account has 5,000 followers. Its last 5 posts got 500 likes and comments in total. That's 100 per post (500 ÷ 5). Engagement rate: (100 ÷ 5,000) × 100 = 2%. For an account with 5,000 followers, 2% is about average. The calculator above does all of this for you.
It depends on the size of the account. Under 10,000 followers, 4% or more is good, and 7% or more is excellent. From 10,000 to 100,000 followers, 3% or more is good. For accounts with 1 to 5 million followers, 1.9% is good.
Followers tell you how many people might see a post. Engagement tells you how many actually care. Two accounts with 100,000 followers can get very different results. The one with more engaged followers is usually the better deal.
It shows where their followers live, their age and gender, and how many are real. It also shows past brand deals and top posts. Use the free search tool to compare several creators.
Take one post and add its likes and comments. Divide by the number of followers, then multiply by 100. This shows you which posts do best. To judge a creator overall, use the average of several posts.
Under 10,000 followers, above 7% is high. From 10,000 to 100,000, above 5.5% is high. Over a million followers, above 3.5% is high. If a rate is far above this, check whether one viral post is behind it.
Under 10,000 followers, below 2% is low. From 10,000 to 100,000, below 1.5% is low. Over a million, below 0.9% is low. A low rate can mean the posts aren't working, or that many followers are fake.
Yes. There are free calculators for both on this site. TikTok uses the same formula, but rates there are much higher. YouTube compares engagement with views instead of subscribers.
Read our Instagram engagement guide
