Paste a YouTube channel. See prices for a sponsor slot, a full sponsored video and a Short.
What a channel usually charges for a 60-second sponsor slot inside a video. This is called an integration. YouTube costs more per subscriber than Instagram or TikTok. Videos take more work, and they keep getting views for months. All prices assume 2.5% engagement.
| Tier | Subscribers | 60s integrationembedded segment | Dedicatedfull episode | Short60s vertical | Full campaign3 videos · 60 days |
|---|---|---|---|---|---|
| Nano | Under 10K subscribers | $149–$201 | $327–$443 | $74–$101 | $476–$644 |
| Micro | 10K – 100K | $1,488–$2,012 | $3,273–$4,428 | $744–$1,006 | $4,760–$6,440 |
| Mid-tier | 100K – 1M | $14,875–$20,125 | $32,725–$44,275 | $7,438–$10,063 | $47,600–$64,400 |
| Macro | 1M – 5M | $59,500–$80,500 | $130,900–$177,100 | $29,750–$40,250 | $190,400–$257,600 |
| Mega | 5M and above | $297,500–$402,500 | $654,500–$885,500 | $148,750–$201,250 | $952,000–$1,288,000 |
Each price is a range of 15% either side of the middle, for the sponsor slot only. Using the clip in your own ads costs extra.
Here’s how the calculator works, in four steps. We’ll use one example all the way through: 50,000 followers on YouTube, with 3.5% engagement.
On YouTube, every 1,000 followers is worth $35. Each platform has its own price, because the content takes different amounts of work.
Creators whose followers like and comment more are worth more. We divide their engagement rate by 2.5%, which is about average. Average scores 1.0×.
One viral post can make engagement look much higher than normal. So the score never goes below 0.6× or above 2.2×.
No one can price a creator to the exact dollar. So we show a range from 15% below to 15% above the middle price. Most real deals land in that range.
Sponsoring a YouTube video is more like buying an ad than buying a post. Here's what changes the price.
About $30–$40 per 1,000 subscribers for a 60-second sponsor slot. So a channel with 500,000 subscribers costs around $17,500, before adjusting for engagement. Views are a better guide than subscribers. Many subscribers stopped watching long ago.
CPM means the price per 1,000 views. For a YouTube sponsor slot, it's usually $20 to $50. Finance and software channels charge much more. Use the channel's normal views, not its best video, and agree on a maximum price.
For most brands, a 60-second slot inside a video is better value. A full video costs about twice as much. It only pays off if people want to watch ten minutes about your product. A slot in a video people already want to watch is the safer choice.
Yes, about half the price of a 60-second slot. But Shorts work differently. They reach new people fast, disappear quickly and get few link clicks. Treat them as a separate thing.
60 seconds is standard. It's long enough to show your product, and short enough that people don't skip it. After 90 seconds, more viewers skip ahead.
Yes. It's often easier to change what you buy than the price. A creator who won't discount a full video may offer a cheaper 60-second slot. Booking a few videos ahead can also help.
Usually half when you book and half when the video goes live. The creator spends time writing, filming and editing before anything is posted. Paying everything afterwards is rare.
Look at the normal views on their last ten videos. Ignore their best video and their subscriber count. A channel with two million subscribers but 80,000 views per video is really an 80,000-view buy.
Keeping the sponsor slot live on the creator's channel is usually included. Using it in your own ads costs extra. YouTube videos cost a lot to make, so this can add a lot to the price. It normally lasts for a set time.