Paste a YouTube channel. Get integration, dedicated-video and Shorts pricing built from that channel's real subscriber count and engagement.
What a channel typically charges for a 60-second integration inside a wider video. YouTube prices far above Instagram and TikTok per subscriber, for two reasons: the production commitment is larger, and the video keeps earning views for months rather than hours. Figures are this page's model at a 2.5% engagement rate.
| Tier | Subscribers | 60s integrationembedded segment | Dedicatedfull episode | Short60s vertical | Full campaign3 videos · 60 days |
|---|---|---|---|---|---|
| Nano | Under 10K subscribers | $149–$201 | $327–$443 | $74–$101 | $476–$644 |
| Micro | 10K – 100K | $1,488–$2,012 | $3,273–$4,428 | $744–$1,006 | $4,760–$6,440 |
| Mid-tier | 100K – 1M | $14,875–$20,125 | $32,725–$44,275 | $7,438–$10,063 | $47,600–$64,400 |
| Macro | 1M – 5M | $59,500–$80,500 | $130,900–$177,100 | $29,750–$40,250 | $190,400–$257,600 |
| Mega | 5M and above | $297,500–$402,500 | $654,500–$885,500 | $148,750–$201,250 | $952,000–$1,288,000 |
Ranges are ±15% around the midpoint and cover the content only. Usage rights, exclusivity and paid amplification are priced separately, as set out above.
YouTube is the one platform where a sponsorship is closer to buying media than buying a post, and it is priced accordingly.
Roughly $30–$40 per 1,000 subscribers for a 60-second integration, so about $17,500 for a 500,000-subscriber channel before engagement scaling. Subscriber count is the rough guide; average views per video is the better one, because many large channels have subscriber bases that stopped watching years ago.
Between $20 and $50 per thousand views for most categories, rising well beyond that in finance and B2B software. Multiply by the channel's realistic 30-day view count rather than its best-ever video, and agree a cap so an unexpected hit does not turn into an unbudgeted invoice.
Integrations, for almost everyone. A dedicated video costs about twice as much and only pays off when the product is genuinely interesting to watch for ten minutes. An integration borrows the pull of content the audience already wanted, which is usually the safer purchase.
Yes, around half an integration rate, but they are not a cheaper version of the same thing. Shorts get algorithmic reach beyond subscribers, disappear from feeds quickly and drive links poorly. Treat them as a separate format with separate goals.
Sixty seconds is the industry standard because it is long enough for a real demonstration and short enough that viewers do not skip. Beyond ninety seconds, retention data usually turns against you — you pay more for a segment fewer people watch to the end.