Jul 3, 2025
15 MIN READ
Discovery
Discovery
How to Find Influencers for Your Brand in 2025: DIY & Tool-Based Methods
How to Find Influencers for Your Brand in 2025: DIY & Tool-Based Methods
How to Find Influencers for Your Brand in 2025: DIY & Tool-Based Methods
Rashmi Singh
Rashmi Singh
Rashmi Singh
Rashmi Singh
Content Marketer @impulze.ai
Sections
Blog in Short ⏱️
Blog in Short ⏱️
A quick glance at the highlights—perfect for when you're short on time.
A quick glance at the highlights—perfect for when you're short on time.
Finding influencers is simple, given that you know the ways. Here are the best ways you can search for influencers for your campaign:
impulze.ai: Use filters, analytics, and fraud detection for fast influencer discovery.
Social Media: Search hashtags like #TechTalk or use tools like SocialiQ for insights.
Google Searches: Find influencers with keywords like “tech YouTuber” or “fitness blogger.”
Competitor Analysis: Spot influencers your competitors work with or check their comments.
Events: Network with influencers at industry events like CES or NYFW.
Online Communities: Scout Reddit, Quora, or niche YouTube channels.
Blog Comments: Identify active contributors on popular industry blogs.
Social Listening Tools: Track mentions and hashtags to find relevant influencers.
Recommendations: Ask colleagues, customers, or your network for trusted suggestions.
There are over 127 million influencers on social media today. That means if you're a brand trying to find the right one — the one who actually fits your audience, your tone, and your goals — you're basically trying to find a single puzzle piece in a box full of lookalikes.
Influencer marketing can be exciting, but let’s be honest: finding the perfect influencer is frustrating, confusing, and often a huge time suck. You scroll through Instagram, hop between tools, dig into fake engagement rates, and still wonder if you’ve picked the right one.
If you have felt deeply what I said above, I am sure you will thank me for writing this blog because it can be your go-to guide to picking the best influencer for your brand campaign in minutes.
Let’s get started!
P.S. I have also added some free resources and tools to speed up your influencer discovery. So make sure you check them out.
How to Find the Right Social Media Platform
Before we jump into how to find the perfect influencer, determine the right platform. Each social media platform has unique demographics, content styles, and engagement patterns, so let’s break down what makes each one distinct:
1. Platform Demographics: Where Your Audience Really Is
Each social media platform attracts a different type of user and understanding that audience is key to getting your influencer campaign right. Here’s a detailed look at how each major platform compares in 2025:
A) Instagram
Primary Demographic: 18–34 years old
Gender Split: ~51% female, 49% male
Content Style: Visual-first — static posts, Reels, Stories, and carousels
Best For: Lifestyle, fashion, beauty, travel, fitness, food, and personal care brands
✅ Why it works:
Instagram remains the go-to platform for aesthetic-led and aspirational content. Influencers here often curate high-quality, relatable content that performs well with audiences looking for discovery and inspiration.
💡 Use Case:
A skincare brand targeting Gen Z can partner with Reels-focused creators to showcase results via before-after clips, skincare routines, and unboxing videos. Story stickers and swipe-ups help drive direct conversions.
B) TikTok
Primary Demographic: 16–30 years old
Engagement Rate: Highest across platforms (avg 5.96%)
Content Style: Short-form, trend-driven, raw, and authentic
Best For: Youth-centric brands, viral campaigns, fashion, fitness, gaming, skincare, and pet products
✅ Why it works:
TikTok thrives on authenticity and relatability. It's where you catch attention with 15–60 second videos that ride trends, memes, and challenges. Unlike Instagram, overly polished content can actually underperform.
💡 Use Case:
A fashion label can collaborate with creators to do "outfit challenge" videos using trending sounds, turning a single clip into thousands of duets and user recreations.
C) Facebook
Primary Demographic: 25–54 years old
Gender Split: Balanced, slight male skew
Content Style: Long-form captions, video ads, product reviews, live shopping
Best For: Household goods, parenting, food/beverage, home decor, and broader audience targeting
✅ Why it works:
Still one of the most widely used platforms globally, Facebook is great for running retargeting campaigns, boosting influencer posts, and reaching multigenerational households, especially in non-metro and global regions.
💡 Use Case:
A kitchen brand could partner with Facebook creators to post recipe videos or run giveaways through Groups and Live sessions to boost engagement.
D) YouTube
Primary Demographic: 18–44 years old
Content Style: Long-form content, product reviews, tutorials, hauls
Best For: Tech, education, wellness, beauty, SaaS, parenting, and finance
✅ Why it works:
YouTube is a trust-building platform. Viewers come for in-depth content, which makes it ideal for brands needing more explanation or comparison. Video content also lives longer and is more discoverable via search.
💡 Use Case:
A supplement brand can collaborate with a health creator for a 10-minute “day-in-the-life” wellness vlog, integrating product usage, customer reviews, and a discount code in the description.
E) LinkedIn
Primary Demographic: 25–45 years old professionals
Content Style: Thought leadership, career stories, industry news
Best For: B2B, SaaS, fintech, HR tech, and founder-led DTC brands with strong positioning
✅ Why it works:
LinkedIn is ideal for founder visibility, B2B brand building, or targeting professionals interested in innovation, industry shifts, or niche tech tools.
💡 Use Case:
A DTC founder launching a sustainable clothing brand can share the journey through influencer-led posts that discuss sustainability challenges, sourcing, and business growth, driving traffic to both product and story.
2. Content Suitability by Platform: What Really Works?
Every platform has its content sweet spot, and picking the wrong one can tank even the best influencer campaign.
Here’s how content formats vary across platforms, and what works best where:
A) Instagram
Best For: Visually compelling content, aspirational storytelling, and UGC
Formats Supported: Feed posts, Stories, Reels, Carousels, and Lives
Ideal Campaign Styles:
Lifestyle lookbooks
Before/after transformations
Product drops with swipe-up links
UGC-style reels for an authentic feel
✅ Example: A beauty brand can collaborate with creators to post short Reels showing product routines and Instagram Story tutorials with “link in bio” or discount codes to drive traffic.
B) YouTube
Best For: Long-form, detailed content, reviews, and high-intent storytelling
Formats Supported: Videos (shorts, standard, long-form), Livestreams, Community posts
Ideal Campaign Styles:
In-depth tutorials and how-tos
Product comparisons
Story-based brand vlogs
Unboxing or demo series
✅ Example: A kitchenware brand could partner with a cooking YouTuber to create a “7-Day Meal Plan Challenge” using their cookware, with discount links in the description.
C) TikTok
Best For: Short, punchy, high-reach content that entertains or educates
Formats Supported: Short videos (15–60 seconds), trends, duets, filters
Ideal Campaign Styles:
Challenges
GRWM (Get Ready With Me)
Day-in-the-life content
Transformation clips
✅ Example: A sustainable fashion brand might sponsor a “1 Outfit, 3 Ways” styling challenge, encouraging creators to remix the same outfit using brand pieces.
D) Twitter (now X)
Best For: Real-time conversations, trend commentary, and brand voice
Formats Supported: Text, polls, quote tweets, GIFs, threads
Ideal Campaign Styles:
Launch announcements
Founder-led thought leadership
Meme-based product reveals
Community-building conversations
✅ Example: A tech brand could use a creator with a strong voice in crypto/AI to start a discussion thread around future tools, tagging the brand as a solution.
E) LinkedIn
Best For: Educational content, behind-the-scenes strategy, founder storytelling
Formats Supported: Text, image posts, documents, videos, carousels
Ideal Campaign Styles:
Case studies
Business insights or “lessons learned”
Team-building moments
Milestone announcements
✅ Example: A founder of a DTC eco-packaging brand could collaborate with sustainability advocates to share breakdowns of carbon footprint savings from switching packaging.
3. Engagement Rates
Engagement rates — likes, comments, shares, saves — are not created equal across platforms. Here's how they generally perform:
You can also use free tools to instantly calculate engagement rates on Instagram, TikTok, and YouTube.
4. Platform-Specific Influencers: Who Performs Best Where?
Influencers tend to thrive on platforms where their content style, audience, and presence naturally align. Here's how it breaks down:
A) Instagram & TikTok – Visual & UGC-first Creators
Beauty, fashion, fitness, food, lifestyle
High focus on aesthetics, trends, and community
Great for product demos, storytelling, and real-life use cases
B) YouTube & Twitch – Explainers, Gamers, Reviewers
Tech, gadgets, parenting, education, gaming
Long-form value-driven content
Ideal for high-AOV or complex products
C) LinkedIn – Professional & B2B Influencers
Startup founders, creators in sustainability, HR, AI, and DTC ops
Powerful for trust-building and B2B crossovers
Great for launching new ideas, not just new products
How to Choose the Right Type of Influencers
So, you’ve picked your influencer marketing platform, great! Now comes the next big step: choosing the right kind of influencer.
It’s not just about how many followers someone has. Different types of influencers bring different strengths to the table, and the best fit really depends on what your campaign needs.
Here’s a simple breakdown of the different influencer tiers (with examples!) to help you figure out which type makes the most sense for your brand.
Best Influencer Type Based on Followers
Mega-Influencers (1M+ Followers)
Mega-influencers are often celebrities or widely recognized figures with massive followings, like Dwayne "The Rock" Johnson on Instagram, whose reach spans across age groups, regions, and interests. While they offer broad exposure, their engagement rates may sometimes be lower as they appeal to a very diverse audience, and they typically command high collaboration fees.
Example: Kylie Jenner on Instagram is an example of a mega-influencer, particularly effective for large-scale awareness campaigns targeting a broad audience, such as beauty or lifestyle product launches.
2. Macro-Influencers (100K–1M Followers)
Macro-influencers usually have established credibility in specific fields and can deliver both reach and engagement. They are often known for their expertise in a certain area, making them influential within particular industries.
Example: Marques Brownlee (MKBHD) on YouTube, a trusted voice in tech reviews, is ideal for a tech brand looking to reach consumers interested in electronics, as he combines reach with strong credibility.
3. Micro-Influencers (10K–100K Followers)
Micro-influencers focus on niche areas and have highly engaged audiences, making them ideal for targeted, authentic connections with consumers. With their specific interests, they often achieve higher engagement rates and can significantly impact niche markets.
Example: A yoga and wellness coach on Instagram with around 50K followers might promote a new wellness app, resonating deeply with a health-conscious community.
4. Nano-Influencers (Under 10K Followers)
Nano-influencers tend to have smaller, tight-knit followings that view them as trusted friends or community leaders. While they offer less reach, their audiences are often very loyal and responsive, which can yield high engagement and authentic connections.
Example: A local food blogger on TikTok, who reviews small businesses and has around 5K followers, could be a strong partner for a local restaurant or artisan food product, promoting it within a focused community.
Best Influencer Type Based on Campaign Goals
Different types of influencers are better suited to specific campaign objectives. Here’s how to match your campaign goals to influencer type:
Wide-Reaching Brand Awareness:
Mega- and macro-influencers are well-suited for large-scale visibility. Their broad reach can generate high impressions and brand recognition across diverse audiences.
Example: A global athletic wear brand aiming to reach young adults may partner with a mega-influencer on Instagram to maximize visibility.
Targeted Engagement in Niche Markets:
Micro- and nano-influencers are ideal for brands targeting specific interests. They bring authentic connections with specialized audiences, creating trust and encouraging meaningful interactions.
Example: An organic skincare brand launching a new product could collaborate with micro-influencers within the clean beauty community to drive authentic engagement and conversions.
Best Influencers Type Based On Budgets
Your budget can heavily influence which type of influencer you should work with. Here’s how to think about it:
Higher Budgets:
- Ideal for campaigns that require wide reach and fast visibility.
- Mega and macro-influencers typically charge premium rates for content creation and promotion.
- Suitable for brands that can invest in large-scale collaborations.
Limited Budgets:
- Micro and nano-influencers are more cost-effective.
- Often open to product-based collaborations or lower fees.
- Great for maximizing ROI, especially when targeting specific or niche audiences.
Flexible Strategy:
- You can also mix influencer types to balance cost and reach.
- Allocate budget based on campaign goals—brand awareness vs. engagement vs. conversions.
Choosing the right mix helps ensure you stay within budget while still achieving meaningful impact.
Influencer Type Based on Your Brand
Think of it like choosing a brand ambassador. The right influencer should reflect your values, speak in a tone your audience connects with, and create content that feels like a natural extension of your brand.
Before saying yes, take a good look at their content style, past brand partnerships, and the kind of audience they attract. You want someone who feels like a true match, not just a temporary promoter.
For example: Veja, the sustainable sneaker brand, has worked with influencers who genuinely care about ethical fashion like Venetia La Manna, who regularly talks about conscious consumerism. That kind of alignment builds real trust with the audience.
Now that you’ve got the platform and influencer type figured out, it’s time to dive into the next step: how to actually choose the right influencer. Let’s go!
11 Ways To Find Influencers For Your Brand
1. Using influencer search tools like impulze.ai
There are plenty of influencer search tools online, but we’re going to share about our tool, impulze.ai, because over 3,200 people love it for finding and managing influencers!
Whether you're just starting out or managing campaigns at scale, the platform helps you skip the chaos of spreadsheets and social media deep dives and instead, gives you everything in one place.
Unlike many tools that give you only surface-level info, Impulze.ai gives you access to a fully transparent influencer database. You don’t just get follower counts and profile links, you get what actually matters when you're planning a campaign.
You can see:
Audience demographics like age, gender, and location breakdowns.
Real engagement metrics, not inflated vanity numbers.
Who follows them, so you can spot shared audiences with similar creators.
Past brand collaborations which is great for avoiding overlap or spotting proven partners.
Top posts and performance over time.
Fake follower alerts, so you don’t waste your budget on inflated accounts.
It’s built for anyone who’s tired of flying blind. You don’t need to be an expert. Just set filters like niche, follower size, engagement rate, or location, and you’ll get a list of relevant influencers in seconds.
Once you’ve shortlisted your picks, you can:
Reach out to them in bulk
Add them to campaigns
Track what content they post and how it performs
Build lists and share them with your team or clients
Even track their content with hashtag tracking features
And soon, you’ll also be able to use the new Campaign Content Calendar, which lets you see exactly which influencer is posting what and when. So no more pinging people on Instagram or wondering if they posted yet.
At the end of the day, Impulze.ai isn’t just a search tool; it’s your one dashboard to find, manage, and measure everything that matters in influencer marketing.
Here’s a video to see how our search feature works:
You can also book a free demo to learn how to find influencers with our tool.
2. Search on Social Media
To find influencers directly on social media, start with the platform that best matches your target audience and content style.
For instance, if you’re focused on visual storytelling, Instagram and TikTok are ideal. Begin by exploring hashtags related to your niche. On Instagram, search for terms like #EcoFashion or #VeganSkincare, and on TikTok, explore tags such as #TechTalk or #BeautyHacks. Posts with high engagement in these tags indicate influencers who resonate with similar audiences.
Also, Instagram’s Explore page and TikTok’s For You page are excellent tools for finding trending influencers in your niche. By engaging with this content, you can identify personalities who align with your brand’s mission and tone.
Or if you want to save time, use Google Chrome Extensions like SocialiQ which let you search influencers on Instagram, YouTube, and TikTok by using filters like location, gender, follower size, and more.
It can save you hours and you can also get more suggestions from lookalike influencers and get insights directly on social media.
You can also save influencers and get their contact details – all this for free. Download now for free.
3. Go To Google Search
It might sound old-school, but Google is still one of the easiest ways to find influencers across different platforms.
Just type in keywords related to your industry, something like “fitness blogger Instagram” or “tech YouTuber India.” You’ll often find curated influencer lists, articles, or even interviews featuring top creators in your niche.
You can also explore blogs that align with your brand. Check who’s writing them or getting featured frequently, these people often have strong online followings or solid networks in your space. A quick Google search can open up a whole new set of influencer options you might not find on social media alone.
4. Take a Peek at What Competitors Are Doing
One of the smartest ways to find good influencers? See who your competitors are working with.
Browse through their social media pages and look at their recent collaborations. If they’re teaming up with influencers in your niche, chances are those creators already understand your industry and audience.
Let’s say you're an eco-friendly skincare brand. If you notice another skincare company partnering with an influencer who talks a lot about sustainability, that’s someone worth checking out.
Also, don’t skip the comments section. You might spot influencers engaging with the posts, dropping thoughtful replies, or even resharing content. That kind of activity shows they’re genuinely interested in the space, and they might be open to working with you too.
Note: You can also find influencers who worked with a competitor brand using impulze.ai’s search feature. Create a free account to unlock free credits.
5. Attend Events and Conferences
Industry events are goldmines for spotting influencers who are serious about your niche.
Whether it’s a major expo or a small local meetup, you’ll often find influencers attending to stay updated, network, or just share the experience with their followers. For instance, tech creators are always buzzing around events like CES, while fashion folks flock to Fashion Week.
Showing up to these events not only helps you see who’s active in your space, but it also gives you a chance to chat with people directly. Sometimes, the best influencer leads come from casual conversations or simple introductions.
6. Check Out Forums and Online Communities
Reddit, Quora, and niche forums are full of people with deep knowledge and some of them are low-key influencers.
There are also plenty of subreddits like r/influencermarketing and r/UGCcreators used specifically for finding UGC creators and influencers.
Some users consistently post detailed, helpful answers and have built real credibility within their communities.
Look for users with upvotes, regular contributions, and thoughtful insights. These folks may not call themselves influencers, but they often have more trust and influence than many social media personalities.
7. Dive Into YouTube Channels
YouTube is perfect if your brand lends itself to storytelling or tutorials. Whether it’s skincare routines, gadget reviews, or travel vlogs, there’s a YouTuber for almost every niche.
Start by searching for content in your space and take note of creators who get solid engagement, likes, comments, shares, and views that go beyond vanity metrics. Watching their videos helps you see how well they explain things, how authentic they come across, and how their audience responds.
This is a great way to spot influencers who already speak your customers’ language.
8. Read Blog Comments (Yes, Really!)
Blog comments are one of the most underrated places to discover potential influencers.
On high-traffic blogs in your niche, check who’s regularly chiming in with thoughtful comments or being mentioned by others. You’ll often find creators trying to share their own expertise or just engaging with the community.
Let’s say you're in wellness, visiting popular health blogs and scrolling through the comments can reveal names that pop up often. These contributors might already have a following or are trusted voices in that space.
9. Use Social Listening Tools
Tools like Sprout Social, Brandwatch, or even a good ol’ manual search can help you find influencers who are already talking about your industry.
Track hashtags like #EcoFriendly, #SkincareRoutine, or #ProductivityTips and see who’s posting consistently. You’ll often find creators who are already passionate about your space, which makes partnerships feel more natural and authentic.
Even without fancy tools, a few keyword or hashtag searches on Instagram, TikTok, or LinkedIn can do the trick.
10. Ask Around for Recommendations
Sometimes the best influencer leads come from just… asking. Seriously.
Talk to your team, your network, or even your customers. Ask them who they follow or who they’ve seen collaborate with similar brands. These personal referrals usually bring in influencers who are more trustworthy and genuinely connected to your target audience.
If you're a food brand, for instance, your customers might already follow amazing food bloggers or local chefs you’ve never heard of. Just ask, they’ll probably be happy to share.
11. Look for Local Creators in Your Community
If your campaign is location-specific, local influencers can work wonders. They know the area, understand the culture, and often have loyal followers who trust their recommendations.
Think community events, farmers’ markets, local Instagram pages, or even neighborhood Facebook groups. If you’re a coffee brand in Portland, for example, you might meet food or lifestyle influencers just by attending a weekend fair.
You can also reach out to local businesses and ask who they’ve collaborated with. These creators may not have massive numbers, but their connection with the community is strong, and that’s what matters.
Mistakes To Avoid When Choosing Influencers
Just knowing how to find influencers isn’t enough. You also need to know what to avoid when choosing them. Sometimes it’s a red flag in their profile, sometimes it's a mistake during payment or contracts. But even one wrong call can hurt your budget, delay your campaign, or damage your brand’s credibility.
Here are some of the most common — and costly — mistakes brands make when picking influencers:
1. Choosing Influencers Based Solely on Follower Count
This is one of the most common — and costly — mistakes. Just because someone has 500K followers doesn’t mean their audience is engaged, real, or relevant to your product. In fact, engagement rates typically decrease as follower counts go up. Many mega-influencers see engagement below 1%, and some may even use artificial tactics to inflate their numbers.
Instead of focusing on reach, focus on resonance. A micro-influencer with 25K followers and a loyal, niche audience can drive more conversions than a celebrity with 5 million disengaged fans.
2. Ignoring Audience Demographics
Not all followers are your potential customers. One of the biggest oversights brands make is assuming an influencer’s audience matches their own.
For example, you might find a wellness creator with beautiful content and solid engagement, but if 80% of their audience is located outside your shipping zones or speaks a different language, your campaign will underperform.
Always look into where their followers are based, what age group they fall into, and whether they match your ideal buyer persona. This is especially important for DTC brands that ship within specific countries or cater to niche communities.
3. Skipping the Deep Dive on Past Brand Collaborations
If you're not checking an influencer's previous brand deals, you're missing a huge part of the story. Look at who they’ve worked with in the past — were those brands aligned with yours? Are they promoting your competitor this week and a completely unrelated product the next?
Creators who partner with any brand that offers a paycheck may come across as inauthentic to their audience — which can negatively affect your brand’s perception too. Repeated sponsored content without a break can also lead to ad fatigue, where the audience starts tuning out everything they promote.
4. Not Evaluating Content Quality and Brand Fit
High engagement doesn’t automatically mean high-quality content. Always review an influencer’s recent posts, not just for numbers, but for tone, storytelling, consistency, and creativity.
Ask yourself:
Does this feel like a natural fit for my product?
Can I see my brand showing up in this content without it feeling forced?
Does the creator’s voice and aesthetic align with mine?
If the answer is no, even the most engaged audience might not respond to your campaign.
5. Missing Warning Signs of Fake Followers or Engagement Pods
Some influencer profiles look great on the surface, but dig a little deeper, and the numbers don’t add up.
Watch for sudden follower spikes, spammy comments (“🔥💯😍” repeated by the same accounts), or low engagement on otherwise polished content. These are signs of fake followers, comment pods, or engagement farming.
Partnering with these influencers will waste your budget and also hurt your brand’s trust with real customers.
6. Forgetting About Disclosure, Contracts, and Deliverables
This one’s less glamorous but it’s critical.
Before collaborating, make sure the influencer is willing to clearly disclose sponsored content (for both legal and ethical reasons). It’s also important to align on usage rights, content ownership, posting timelines, revisions, and whitelisting terms (especially if you plan to run paid ads with their content).
Skipping these conversations in contracts can lead to confusion, delays, or worse, broken trust or disputes after the campaign has launched.
Free Tools and Resources For You!
Remember at the beginning when I said I’d share some free tools to make influencer discovery easier? Here they are my go-to stack of helpful (and free) influencer marketing resources that you can use today.
Whether you're just getting started or managing multiple campaigns, these tools will save you time and effort.
SocialiQ:
This is a free Chrome Extension to find & analyze influencers on Instagram, TikTok, and YouTube right from your browser. See real-time engagement stats, brand history, top-performing posts, and even unlock contact info, without leaving the platform.
Influencer Vetting Checklist:
A ready-to-use checklist to help you evaluate influencer profiles, spot red flags, and compare creators side by side.
Influencer Marketing Contract Template:
Set up clear agreements with our easy influencer contract templates. It contains everything from payment details to usage rights so you don’t miss anything important.
Influencer Marketing Strategy Checklist:
Not sure how to go about with your influencer marketing strategy? Use this easy checklist to make sure your campaign covers all the essentials.
Influencer Onboarding Checklist:
In case you plan to hire an influencer, use this document to ensure you onboard them smoothly without any hiccups.
Influencer Pricing Calculator:
Use this free tool to calculate influencer cost based on their location, content type, industry, their engagement rate and so on.
Here are some more tools we created. Feel free to explore the ones you need, bookmark the rest, and share them with anyone else who might find them useful.
The Takeaway
Finding the right influencer doesn’t need to be complicated. It just takes a bit of clarity around what your brand truly needs and who your audience connects with. Don’t get distracted by big numbers or flashy profiles. What really matters is whether the person feels like a natural fit for your product and whether their audience actually cares.
Use the tips in this guide, try out the tools, and trust your gut. If something feels off, it probably is.
And if you’re looking for a simpler way to do it all in one place, be it finding influencers, checking real engagement, running outreach, or tracking content, give Impulze.ai a try. It’s free to start, and it might just save you hours of guesswork.
Ready when you are.
There are over 127 million influencers on social media today. That means if you're a brand trying to find the right one — the one who actually fits your audience, your tone, and your goals — you're basically trying to find a single puzzle piece in a box full of lookalikes.
Influencer marketing can be exciting, but let’s be honest: finding the perfect influencer is frustrating, confusing, and often a huge time suck. You scroll through Instagram, hop between tools, dig into fake engagement rates, and still wonder if you’ve picked the right one.
If you have felt deeply what I said above, I am sure you will thank me for writing this blog because it can be your go-to guide to picking the best influencer for your brand campaign in minutes.
Let’s get started!
P.S. I have also added some free resources and tools to speed up your influencer discovery. So make sure you check them out.
How to Find the Right Social Media Platform
Before we jump into how to find the perfect influencer, determine the right platform. Each social media platform has unique demographics, content styles, and engagement patterns, so let’s break down what makes each one distinct:
1. Platform Demographics: Where Your Audience Really Is
Each social media platform attracts a different type of user and understanding that audience is key to getting your influencer campaign right. Here’s a detailed look at how each major platform compares in 2025:
A) Instagram
Primary Demographic: 18–34 years old
Gender Split: ~51% female, 49% male
Content Style: Visual-first — static posts, Reels, Stories, and carousels
Best For: Lifestyle, fashion, beauty, travel, fitness, food, and personal care brands
✅ Why it works:
Instagram remains the go-to platform for aesthetic-led and aspirational content. Influencers here often curate high-quality, relatable content that performs well with audiences looking for discovery and inspiration.
💡 Use Case:
A skincare brand targeting Gen Z can partner with Reels-focused creators to showcase results via before-after clips, skincare routines, and unboxing videos. Story stickers and swipe-ups help drive direct conversions.
B) TikTok
Primary Demographic: 16–30 years old
Engagement Rate: Highest across platforms (avg 5.96%)
Content Style: Short-form, trend-driven, raw, and authentic
Best For: Youth-centric brands, viral campaigns, fashion, fitness, gaming, skincare, and pet products
✅ Why it works:
TikTok thrives on authenticity and relatability. It's where you catch attention with 15–60 second videos that ride trends, memes, and challenges. Unlike Instagram, overly polished content can actually underperform.
💡 Use Case:
A fashion label can collaborate with creators to do "outfit challenge" videos using trending sounds, turning a single clip into thousands of duets and user recreations.
C) Facebook
Primary Demographic: 25–54 years old
Gender Split: Balanced, slight male skew
Content Style: Long-form captions, video ads, product reviews, live shopping
Best For: Household goods, parenting, food/beverage, home decor, and broader audience targeting
✅ Why it works:
Still one of the most widely used platforms globally, Facebook is great for running retargeting campaigns, boosting influencer posts, and reaching multigenerational households, especially in non-metro and global regions.
💡 Use Case:
A kitchen brand could partner with Facebook creators to post recipe videos or run giveaways through Groups and Live sessions to boost engagement.
D) YouTube
Primary Demographic: 18–44 years old
Content Style: Long-form content, product reviews, tutorials, hauls
Best For: Tech, education, wellness, beauty, SaaS, parenting, and finance
✅ Why it works:
YouTube is a trust-building platform. Viewers come for in-depth content, which makes it ideal for brands needing more explanation or comparison. Video content also lives longer and is more discoverable via search.
💡 Use Case:
A supplement brand can collaborate with a health creator for a 10-minute “day-in-the-life” wellness vlog, integrating product usage, customer reviews, and a discount code in the description.
E) LinkedIn
Primary Demographic: 25–45 years old professionals
Content Style: Thought leadership, career stories, industry news
Best For: B2B, SaaS, fintech, HR tech, and founder-led DTC brands with strong positioning
✅ Why it works:
LinkedIn is ideal for founder visibility, B2B brand building, or targeting professionals interested in innovation, industry shifts, or niche tech tools.
💡 Use Case:
A DTC founder launching a sustainable clothing brand can share the journey through influencer-led posts that discuss sustainability challenges, sourcing, and business growth, driving traffic to both product and story.
2. Content Suitability by Platform: What Really Works?
Every platform has its content sweet spot, and picking the wrong one can tank even the best influencer campaign.
Here’s how content formats vary across platforms, and what works best where:
A) Instagram
Best For: Visually compelling content, aspirational storytelling, and UGC
Formats Supported: Feed posts, Stories, Reels, Carousels, and Lives
Ideal Campaign Styles:
Lifestyle lookbooks
Before/after transformations
Product drops with swipe-up links
UGC-style reels for an authentic feel
✅ Example: A beauty brand can collaborate with creators to post short Reels showing product routines and Instagram Story tutorials with “link in bio” or discount codes to drive traffic.
B) YouTube
Best For: Long-form, detailed content, reviews, and high-intent storytelling
Formats Supported: Videos (shorts, standard, long-form), Livestreams, Community posts
Ideal Campaign Styles:
In-depth tutorials and how-tos
Product comparisons
Story-based brand vlogs
Unboxing or demo series
✅ Example: A kitchenware brand could partner with a cooking YouTuber to create a “7-Day Meal Plan Challenge” using their cookware, with discount links in the description.
C) TikTok
Best For: Short, punchy, high-reach content that entertains or educates
Formats Supported: Short videos (15–60 seconds), trends, duets, filters
Ideal Campaign Styles:
Challenges
GRWM (Get Ready With Me)
Day-in-the-life content
Transformation clips
✅ Example: A sustainable fashion brand might sponsor a “1 Outfit, 3 Ways” styling challenge, encouraging creators to remix the same outfit using brand pieces.
D) Twitter (now X)
Best For: Real-time conversations, trend commentary, and brand voice
Formats Supported: Text, polls, quote tweets, GIFs, threads
Ideal Campaign Styles:
Launch announcements
Founder-led thought leadership
Meme-based product reveals
Community-building conversations
✅ Example: A tech brand could use a creator with a strong voice in crypto/AI to start a discussion thread around future tools, tagging the brand as a solution.
E) LinkedIn
Best For: Educational content, behind-the-scenes strategy, founder storytelling
Formats Supported: Text, image posts, documents, videos, carousels
Ideal Campaign Styles:
Case studies
Business insights or “lessons learned”
Team-building moments
Milestone announcements
✅ Example: A founder of a DTC eco-packaging brand could collaborate with sustainability advocates to share breakdowns of carbon footprint savings from switching packaging.
3. Engagement Rates
Engagement rates — likes, comments, shares, saves — are not created equal across platforms. Here's how they generally perform:
You can also use free tools to instantly calculate engagement rates on Instagram, TikTok, and YouTube.
4. Platform-Specific Influencers: Who Performs Best Where?
Influencers tend to thrive on platforms where their content style, audience, and presence naturally align. Here's how it breaks down:
A) Instagram & TikTok – Visual & UGC-first Creators
Beauty, fashion, fitness, food, lifestyle
High focus on aesthetics, trends, and community
Great for product demos, storytelling, and real-life use cases
B) YouTube & Twitch – Explainers, Gamers, Reviewers
Tech, gadgets, parenting, education, gaming
Long-form value-driven content
Ideal for high-AOV or complex products
C) LinkedIn – Professional & B2B Influencers
Startup founders, creators in sustainability, HR, AI, and DTC ops
Powerful for trust-building and B2B crossovers
Great for launching new ideas, not just new products
How to Choose the Right Type of Influencers
So, you’ve picked your influencer marketing platform, great! Now comes the next big step: choosing the right kind of influencer.
It’s not just about how many followers someone has. Different types of influencers bring different strengths to the table, and the best fit really depends on what your campaign needs.
Here’s a simple breakdown of the different influencer tiers (with examples!) to help you figure out which type makes the most sense for your brand.
Best Influencer Type Based on Followers
Mega-Influencers (1M+ Followers)
Mega-influencers are often celebrities or widely recognized figures with massive followings, like Dwayne "The Rock" Johnson on Instagram, whose reach spans across age groups, regions, and interests. While they offer broad exposure, their engagement rates may sometimes be lower as they appeal to a very diverse audience, and they typically command high collaboration fees.
Example: Kylie Jenner on Instagram is an example of a mega-influencer, particularly effective for large-scale awareness campaigns targeting a broad audience, such as beauty or lifestyle product launches.
2. Macro-Influencers (100K–1M Followers)
Macro-influencers usually have established credibility in specific fields and can deliver both reach and engagement. They are often known for their expertise in a certain area, making them influential within particular industries.
Example: Marques Brownlee (MKBHD) on YouTube, a trusted voice in tech reviews, is ideal for a tech brand looking to reach consumers interested in electronics, as he combines reach with strong credibility.
3. Micro-Influencers (10K–100K Followers)
Micro-influencers focus on niche areas and have highly engaged audiences, making them ideal for targeted, authentic connections with consumers. With their specific interests, they often achieve higher engagement rates and can significantly impact niche markets.
Example: A yoga and wellness coach on Instagram with around 50K followers might promote a new wellness app, resonating deeply with a health-conscious community.
4. Nano-Influencers (Under 10K Followers)
Nano-influencers tend to have smaller, tight-knit followings that view them as trusted friends or community leaders. While they offer less reach, their audiences are often very loyal and responsive, which can yield high engagement and authentic connections.
Example: A local food blogger on TikTok, who reviews small businesses and has around 5K followers, could be a strong partner for a local restaurant or artisan food product, promoting it within a focused community.
Best Influencer Type Based on Campaign Goals
Different types of influencers are better suited to specific campaign objectives. Here’s how to match your campaign goals to influencer type:
Wide-Reaching Brand Awareness:
Mega- and macro-influencers are well-suited for large-scale visibility. Their broad reach can generate high impressions and brand recognition across diverse audiences.
Example: A global athletic wear brand aiming to reach young adults may partner with a mega-influencer on Instagram to maximize visibility.
Targeted Engagement in Niche Markets:
Micro- and nano-influencers are ideal for brands targeting specific interests. They bring authentic connections with specialized audiences, creating trust and encouraging meaningful interactions.
Example: An organic skincare brand launching a new product could collaborate with micro-influencers within the clean beauty community to drive authentic engagement and conversions.
Best Influencers Type Based On Budgets
Your budget can heavily influence which type of influencer you should work with. Here’s how to think about it:
Higher Budgets:
- Ideal for campaigns that require wide reach and fast visibility.
- Mega and macro-influencers typically charge premium rates for content creation and promotion.
- Suitable for brands that can invest in large-scale collaborations.
Limited Budgets:
- Micro and nano-influencers are more cost-effective.
- Often open to product-based collaborations or lower fees.
- Great for maximizing ROI, especially when targeting specific or niche audiences.
Flexible Strategy:
- You can also mix influencer types to balance cost and reach.
- Allocate budget based on campaign goals—brand awareness vs. engagement vs. conversions.
Choosing the right mix helps ensure you stay within budget while still achieving meaningful impact.
Influencer Type Based on Your Brand
Think of it like choosing a brand ambassador. The right influencer should reflect your values, speak in a tone your audience connects with, and create content that feels like a natural extension of your brand.
Before saying yes, take a good look at their content style, past brand partnerships, and the kind of audience they attract. You want someone who feels like a true match, not just a temporary promoter.
For example: Veja, the sustainable sneaker brand, has worked with influencers who genuinely care about ethical fashion like Venetia La Manna, who regularly talks about conscious consumerism. That kind of alignment builds real trust with the audience.
Now that you’ve got the platform and influencer type figured out, it’s time to dive into the next step: how to actually choose the right influencer. Let’s go!
11 Ways To Find Influencers For Your Brand
1. Using influencer search tools like impulze.ai
There are plenty of influencer search tools online, but we’re going to share about our tool, impulze.ai, because over 3,200 people love it for finding and managing influencers!
Whether you're just starting out or managing campaigns at scale, the platform helps you skip the chaos of spreadsheets and social media deep dives and instead, gives you everything in one place.
Unlike many tools that give you only surface-level info, Impulze.ai gives you access to a fully transparent influencer database. You don’t just get follower counts and profile links, you get what actually matters when you're planning a campaign.
You can see:
Audience demographics like age, gender, and location breakdowns.
Real engagement metrics, not inflated vanity numbers.
Who follows them, so you can spot shared audiences with similar creators.
Past brand collaborations which is great for avoiding overlap or spotting proven partners.
Top posts and performance over time.
Fake follower alerts, so you don’t waste your budget on inflated accounts.
It’s built for anyone who’s tired of flying blind. You don’t need to be an expert. Just set filters like niche, follower size, engagement rate, or location, and you’ll get a list of relevant influencers in seconds.
Once you’ve shortlisted your picks, you can:
Reach out to them in bulk
Add them to campaigns
Track what content they post and how it performs
Build lists and share them with your team or clients
Even track their content with hashtag tracking features
And soon, you’ll also be able to use the new Campaign Content Calendar, which lets you see exactly which influencer is posting what and when. So no more pinging people on Instagram or wondering if they posted yet.
At the end of the day, Impulze.ai isn’t just a search tool; it’s your one dashboard to find, manage, and measure everything that matters in influencer marketing.
Here’s a video to see how our search feature works:
You can also book a free demo to learn how to find influencers with our tool.
2. Search on Social Media
To find influencers directly on social media, start with the platform that best matches your target audience and content style.
For instance, if you’re focused on visual storytelling, Instagram and TikTok are ideal. Begin by exploring hashtags related to your niche. On Instagram, search for terms like #EcoFashion or #VeganSkincare, and on TikTok, explore tags such as #TechTalk or #BeautyHacks. Posts with high engagement in these tags indicate influencers who resonate with similar audiences.
Also, Instagram’s Explore page and TikTok’s For You page are excellent tools for finding trending influencers in your niche. By engaging with this content, you can identify personalities who align with your brand’s mission and tone.
Or if you want to save time, use Google Chrome Extensions like SocialiQ which let you search influencers on Instagram, YouTube, and TikTok by using filters like location, gender, follower size, and more.
It can save you hours and you can also get more suggestions from lookalike influencers and get insights directly on social media.
You can also save influencers and get their contact details – all this for free. Download now for free.
3. Go To Google Search
It might sound old-school, but Google is still one of the easiest ways to find influencers across different platforms.
Just type in keywords related to your industry, something like “fitness blogger Instagram” or “tech YouTuber India.” You’ll often find curated influencer lists, articles, or even interviews featuring top creators in your niche.
You can also explore blogs that align with your brand. Check who’s writing them or getting featured frequently, these people often have strong online followings or solid networks in your space. A quick Google search can open up a whole new set of influencer options you might not find on social media alone.
4. Take a Peek at What Competitors Are Doing
One of the smartest ways to find good influencers? See who your competitors are working with.
Browse through their social media pages and look at their recent collaborations. If they’re teaming up with influencers in your niche, chances are those creators already understand your industry and audience.
Let’s say you're an eco-friendly skincare brand. If you notice another skincare company partnering with an influencer who talks a lot about sustainability, that’s someone worth checking out.
Also, don’t skip the comments section. You might spot influencers engaging with the posts, dropping thoughtful replies, or even resharing content. That kind of activity shows they’re genuinely interested in the space, and they might be open to working with you too.
Note: You can also find influencers who worked with a competitor brand using impulze.ai’s search feature. Create a free account to unlock free credits.
5. Attend Events and Conferences
Industry events are goldmines for spotting influencers who are serious about your niche.
Whether it’s a major expo or a small local meetup, you’ll often find influencers attending to stay updated, network, or just share the experience with their followers. For instance, tech creators are always buzzing around events like CES, while fashion folks flock to Fashion Week.
Showing up to these events not only helps you see who’s active in your space, but it also gives you a chance to chat with people directly. Sometimes, the best influencer leads come from casual conversations or simple introductions.
6. Check Out Forums and Online Communities
Reddit, Quora, and niche forums are full of people with deep knowledge and some of them are low-key influencers.
There are also plenty of subreddits like r/influencermarketing and r/UGCcreators used specifically for finding UGC creators and influencers.
Some users consistently post detailed, helpful answers and have built real credibility within their communities.
Look for users with upvotes, regular contributions, and thoughtful insights. These folks may not call themselves influencers, but they often have more trust and influence than many social media personalities.
7. Dive Into YouTube Channels
YouTube is perfect if your brand lends itself to storytelling or tutorials. Whether it’s skincare routines, gadget reviews, or travel vlogs, there’s a YouTuber for almost every niche.
Start by searching for content in your space and take note of creators who get solid engagement, likes, comments, shares, and views that go beyond vanity metrics. Watching their videos helps you see how well they explain things, how authentic they come across, and how their audience responds.
This is a great way to spot influencers who already speak your customers’ language.
8. Read Blog Comments (Yes, Really!)
Blog comments are one of the most underrated places to discover potential influencers.
On high-traffic blogs in your niche, check who’s regularly chiming in with thoughtful comments or being mentioned by others. You’ll often find creators trying to share their own expertise or just engaging with the community.
Let’s say you're in wellness, visiting popular health blogs and scrolling through the comments can reveal names that pop up often. These contributors might already have a following or are trusted voices in that space.
9. Use Social Listening Tools
Tools like Sprout Social, Brandwatch, or even a good ol’ manual search can help you find influencers who are already talking about your industry.
Track hashtags like #EcoFriendly, #SkincareRoutine, or #ProductivityTips and see who’s posting consistently. You’ll often find creators who are already passionate about your space, which makes partnerships feel more natural and authentic.
Even without fancy tools, a few keyword or hashtag searches on Instagram, TikTok, or LinkedIn can do the trick.
10. Ask Around for Recommendations
Sometimes the best influencer leads come from just… asking. Seriously.
Talk to your team, your network, or even your customers. Ask them who they follow or who they’ve seen collaborate with similar brands. These personal referrals usually bring in influencers who are more trustworthy and genuinely connected to your target audience.
If you're a food brand, for instance, your customers might already follow amazing food bloggers or local chefs you’ve never heard of. Just ask, they’ll probably be happy to share.
11. Look for Local Creators in Your Community
If your campaign is location-specific, local influencers can work wonders. They know the area, understand the culture, and often have loyal followers who trust their recommendations.
Think community events, farmers’ markets, local Instagram pages, or even neighborhood Facebook groups. If you’re a coffee brand in Portland, for example, you might meet food or lifestyle influencers just by attending a weekend fair.
You can also reach out to local businesses and ask who they’ve collaborated with. These creators may not have massive numbers, but their connection with the community is strong, and that’s what matters.
Mistakes To Avoid When Choosing Influencers
Just knowing how to find influencers isn’t enough. You also need to know what to avoid when choosing them. Sometimes it’s a red flag in their profile, sometimes it's a mistake during payment or contracts. But even one wrong call can hurt your budget, delay your campaign, or damage your brand’s credibility.
Here are some of the most common — and costly — mistakes brands make when picking influencers:
1. Choosing Influencers Based Solely on Follower Count
This is one of the most common — and costly — mistakes. Just because someone has 500K followers doesn’t mean their audience is engaged, real, or relevant to your product. In fact, engagement rates typically decrease as follower counts go up. Many mega-influencers see engagement below 1%, and some may even use artificial tactics to inflate their numbers.
Instead of focusing on reach, focus on resonance. A micro-influencer with 25K followers and a loyal, niche audience can drive more conversions than a celebrity with 5 million disengaged fans.
2. Ignoring Audience Demographics
Not all followers are your potential customers. One of the biggest oversights brands make is assuming an influencer’s audience matches their own.
For example, you might find a wellness creator with beautiful content and solid engagement, but if 80% of their audience is located outside your shipping zones or speaks a different language, your campaign will underperform.
Always look into where their followers are based, what age group they fall into, and whether they match your ideal buyer persona. This is especially important for DTC brands that ship within specific countries or cater to niche communities.
3. Skipping the Deep Dive on Past Brand Collaborations
If you're not checking an influencer's previous brand deals, you're missing a huge part of the story. Look at who they’ve worked with in the past — were those brands aligned with yours? Are they promoting your competitor this week and a completely unrelated product the next?
Creators who partner with any brand that offers a paycheck may come across as inauthentic to their audience — which can negatively affect your brand’s perception too. Repeated sponsored content without a break can also lead to ad fatigue, where the audience starts tuning out everything they promote.
4. Not Evaluating Content Quality and Brand Fit
High engagement doesn’t automatically mean high-quality content. Always review an influencer’s recent posts, not just for numbers, but for tone, storytelling, consistency, and creativity.
Ask yourself:
Does this feel like a natural fit for my product?
Can I see my brand showing up in this content without it feeling forced?
Does the creator’s voice and aesthetic align with mine?
If the answer is no, even the most engaged audience might not respond to your campaign.
5. Missing Warning Signs of Fake Followers or Engagement Pods
Some influencer profiles look great on the surface, but dig a little deeper, and the numbers don’t add up.
Watch for sudden follower spikes, spammy comments (“🔥💯😍” repeated by the same accounts), or low engagement on otherwise polished content. These are signs of fake followers, comment pods, or engagement farming.
Partnering with these influencers will waste your budget and also hurt your brand’s trust with real customers.
6. Forgetting About Disclosure, Contracts, and Deliverables
This one’s less glamorous but it’s critical.
Before collaborating, make sure the influencer is willing to clearly disclose sponsored content (for both legal and ethical reasons). It’s also important to align on usage rights, content ownership, posting timelines, revisions, and whitelisting terms (especially if you plan to run paid ads with their content).
Skipping these conversations in contracts can lead to confusion, delays, or worse, broken trust or disputes after the campaign has launched.
Free Tools and Resources For You!
Remember at the beginning when I said I’d share some free tools to make influencer discovery easier? Here they are my go-to stack of helpful (and free) influencer marketing resources that you can use today.
Whether you're just getting started or managing multiple campaigns, these tools will save you time and effort.
SocialiQ:
This is a free Chrome Extension to find & analyze influencers on Instagram, TikTok, and YouTube right from your browser. See real-time engagement stats, brand history, top-performing posts, and even unlock contact info, without leaving the platform.
Influencer Vetting Checklist:
A ready-to-use checklist to help you evaluate influencer profiles, spot red flags, and compare creators side by side.
Influencer Marketing Contract Template:
Set up clear agreements with our easy influencer contract templates. It contains everything from payment details to usage rights so you don’t miss anything important.
Influencer Marketing Strategy Checklist:
Not sure how to go about with your influencer marketing strategy? Use this easy checklist to make sure your campaign covers all the essentials.
Influencer Onboarding Checklist:
In case you plan to hire an influencer, use this document to ensure you onboard them smoothly without any hiccups.
Influencer Pricing Calculator:
Use this free tool to calculate influencer cost based on their location, content type, industry, their engagement rate and so on.
Here are some more tools we created. Feel free to explore the ones you need, bookmark the rest, and share them with anyone else who might find them useful.
The Takeaway
Finding the right influencer doesn’t need to be complicated. It just takes a bit of clarity around what your brand truly needs and who your audience connects with. Don’t get distracted by big numbers or flashy profiles. What really matters is whether the person feels like a natural fit for your product and whether their audience actually cares.
Use the tips in this guide, try out the tools, and trust your gut. If something feels off, it probably is.
And if you’re looking for a simpler way to do it all in one place, be it finding influencers, checking real engagement, running outreach, or tracking content, give Impulze.ai a try. It’s free to start, and it might just save you hours of guesswork.
Ready when you are.
Frequently Asked Questions
What is the best way to find influencers for my brand?
What is the best way to find influencers for my brand?
What is the best way to find influencers for my brand?
How do I know if an influencer is a good fit for my brand?
How do I know if an influencer is a good fit for my brand?
How do I know if an influencer is a good fit for my brand?
Should I use influencer marketing platforms or search manually?
Should I use influencer marketing platforms or search manually?
Should I use influencer marketing platforms or search manually?
How many followers should an influencer have to be effective?
How many followers should an influencer have to be effective?
How many followers should an influencer have to be effective?
What platforms are best for influencer marketing in 2025?
What platforms are best for influencer marketing in 2025?
What platforms are best for influencer marketing in 2025?
How can I check if an influencer’s engagement is real?
How can I check if an influencer’s engagement is real?
How can I check if an influencer’s engagement is real?
Is influencer marketing still worth it in 2025?
Is influencer marketing still worth it in 2025?
Is influencer marketing still worth it in 2025?
Can I work with influencers for free?
Can I work with influencers for free?
Can I work with influencers for free?
Author Bio
Author Bio
Rashmi Singh
Rashmi Singh
Rashmi Singh is a writer and strategist with more than 7 years of experience. When not writing, she is either spending time with her friends or planning her next trip. You can learn more about her here.
Rashmi Singh is a writer and strategist with more than 7 years of experience. When not writing, she is either spending time with her friends or planning her next trip. You can learn more about her here.
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Find, analyze, and contact influencers from a database of over 250 million profiles.
Find, analyze, and contact influencers from a database of over 250 million profiles.
Find, analyze, and contact influencers from a database of over 250 million profiles.
Join over 15000+ SocialiQ users who have installed this free Chrome extension to search, analyze, save, and contact influencers directly on TikTok, YouTube, and Instagram.
20K+ Active Users
May be Later
Join over 15000+ SocialiQ users who have installed this free Chrome extension to search, analyze, save, and contact influencers directly on TikTok, YouTube, and Instagram.
20K+ Active Users
May be Later
Join over 15000+ SocialiQ users who have installed this free Chrome extension to search, analyze, save, and contact influencers directly on TikTok, YouTube, and Instagram.
20K+ Active Users
May be Later