Paste an Instagram handle. See prices for a post, a Story and a Reel, based on that account's real numbers.
What Instagram creators usually charge for one feed post, by number of followers. A Story costs about 40% of a post. A Reel costs about 30% more than a post, because Reels reach more people. All prices assume 2.5% engagement, which is about average.
| Tier | Audience | Single postin-feed | Story24h frame | Reel15–60s | Full campaign1 post + 3 stories + 1 reel |
|---|---|---|---|---|---|
| Nano | Under 10K followers | $60–$81 | $24–$32 | $77–$105 | $143–$193 |
| Micro | 10K – 100K | $595–$805 | $238–$322 | $774–$1,047 | $1,428–$1,932 |
| Mid-tier | 100K – 1M | $5,950–$8,050 | $2,380–$3,220 | $7,735–$10,465 | $14,280–$19,320 |
| Macro | 1M – 5M | $23,800–$32,200 | $9,520–$12,880 | $30,940–$41,860 | $57,120–$77,280 |
| Mega | 5M and above | $119,000–$161,000 | $47,600–$64,400 | $154,700–$209,300 | $285,600–$386,400 |
Each price is a range of 15% either side of the middle, for the post only. Using it in ads, or keeping the creator away from competitors, costs extra.
Here’s how the calculator works, in four steps. We’ll use one example all the way through: 50,000 followers on Instagram, with 3.5% engagement.
On Instagram, every 1,000 followers is worth $14. Each platform has its own price, because the content takes different amounts of work.
Creators whose followers like and comment more are worth more. We divide their engagement rate by 2.5%, which is about average. Average scores 1.0×.
One viral post can make engagement look much higher than normal. So the score never goes below 0.6× or above 2.2×.
No one can price a creator to the exact dollar. So we show a range from 15% below to 15% above the middle price. Most real deals land in that range.
Follower count gives you a starting price. These things decide the final price on Instagram.
Start with about $10–$15 per 1,000 followers for a feed post. Then adjust for engagement. So a creator with 50,000 followers might charge $600–$800. One with 500,000 might charge $6,000–$8,000. For a better number, paste their handle into the calculator above.
Usually, by about 30%. Reels reach people who don't follow the creator, and they take longer to make. If a creator charges the same for both, ask them why.
About 40% of the creator's post price, for a set of Story slides. Stories disappear after 24 hours. But they have a link sticker, so they're good for sending people to your website.
Whitelisting means running ads from the creator's account. It's priced separately from the post, usually as a monthly fee. Agree on it before the post goes up. Asking for it afterwards often causes problems.
Not much. A blue tick only shows the account is real. It doesn't mean the followers are engaged, and anyone can now pay for one. Engagement rate and where followers live matter much more.
Almost always. But creators rarely drop their price. Ask for more instead, like an extra Story, longer use of the content, or a discount for booking several posts. A much lower offer often ends the conversation.
Most brands pay half upfront and half when the post goes live. Bigger deals often pay the rest within a month. Small creators usually want some money first to cover their costs. Don't pay everything before you've seen the post.
A good rate card lists the price of each type of post and how long you can use the content. It says whether the creator will avoid your competitors. It also says how many edits you get and when the post goes live. If it only shows a price, the rest still needs agreeing.
Posting on the creator's own account is usually included. Anything more costs extra. Sharing the post on your own pages often adds 20–50%. Using it in paid ads often doubles the price, because your ads will show the creator's face.