TikTok engagement rate calculator
Paste a handle to get the creator's engagement rate, compared with what TikTok accounts of that size usually get.
Check any TikTok engagement rate, then find creators worth working with
Use this calculator for a creator you already know. Use impulze to find new ones.
This calculator
- Checks one TikTok creator at a time
- Compares their rate with other TikTok accounts
- Free, and no account needed
impulze search
- Finds TikTok creators by topic across 400M+ profiles
- Shows average views and engagement for each one
- Shows where each creator's followers live
How to check a TikTok engagement rate
Three steps. It's free, and you don't need an account.
- 1Step 1
Paste a TikTok handle above. We'll pull the numbers for you.
- 2Step 2
Tap Check engagement rate. The result is based on their recent videos.
- 3Step 3
Compare with other TikTok accounts, not Instagram. TikTok rates are much higher. 5% is only average for a small TikTok account.
Benefits of Using a TikTok Engagement Rate Calculator
- Made for TikTok: Results are compared with TikTok accounts, where rates run much higher than on Instagram.
- Fair averages: One viral video won't make an account look better than it is.
- Quick checks: See a creator's rate before you contact them.
- Growth tracking: Check again after you change how you post.
What is a Good TikTok Engagement Rate?
TikTok rates are several times higher than Instagram's. That's because TikTok shows videos to people who don't follow the creator. So compare TikTok creators with other TikTok creators.
- nano-influencers10%and above is a strong rate at this size.
- micro-influencers8%and above is a strong rate at this size.
- macro and mega influencers6%and above is a strong rate at this size.
Find TikTok creators whose followers stick around.
Check one creator here, or search for more for free.
Beyond TikTok Engagement Rate
From one TikTok rate to a shortlist.
Found a creator worth contacting? Here's how impulze helps next:
Do more with your TikTok research
The calculator is the first check. impulze does the rest.
See where viewers live, spot fake followers and save creators into lists.
Frequently Asked Questions
It's how much people interact with a creator's videos, as a percentage of their followers. It's usually much higher than on Instagram. That's because TikTok shows videos to people who don't follow the creator.
No. TikTok doesn't pay for likes or comments. Creators make money from brand deals and TikTok's creator programs. Good engagement is what gets brands interested.
You can only see full stats for your own account. Switch to a creator or business account. Then open your profile, go to your tools and tap Analytics. For other people's accounts, use this calculator.
Post often, and grab attention in the first second or two. Use trending sounds when they fit. Reply to comments, and try duets and stitches. Check your stats to see when your followers are online.
Engagement rate (%) = (average likes + average comments) ÷ followers × 100 Use the average of the last 10 to 20 videos. Shares matter a lot on TikTok too, so look at those as well.
It depends on size. Under 10,000 followers, 10% or more is good and 16% is excellent. From 10,000 to 100,000, 8% or more is good. Over a million, 6% is good. Over five million, 5% is good. Don't use Instagram numbers for TikTok.
Here's an example: A creator has 20,000 followers. Their last 5 videos got 8,000 likes and comments in total. That's 1,600 per video (8,000 ÷ 5). Engagement rate: (1,600 ÷ 20,000) × 100 = 8%. For a TikTok account this size, 8% is good. Paste a handle above and the calculator works it out for you.
On TikTok, followers don't tell you much. The app shows videos to anyone it thinks will watch. Engagement rate shows whether viewers actually react. It also helps you spot creators who got lucky with one viral video.
Average views, views over time, where followers live, their age, how many are real and past brand deals. You can also search for more creators by topic, followers and engagement.
Under 10,000 followers, below 5% is low. From 10,000 to 100,000, below 4% is low. Over a million, below 3% is low. Low engagement can mean the videos aren't working, or the followers aren't real.
Yes. This site has free calculators for both. Instagram uses the same formula, but rates there are lower. YouTube compares engagement with views.