Paste a creator's handle. Get a fair price range from live data.
This table shows what creators usually charge for one sponsored post. We used our own calculator, with an average engagement rate of 2.5%. Creators with more engagement cost more. Creators with less cost less. Paste a real handle above to check one creator.
| Tier | Audience | Instagramsingle post | TikTokvideo | YouTube60s integration |
|---|---|---|---|---|
| Nano | Under 10K followers | $60–$81 | $43–$57 | $149–$201 |
| Micro | 10K – 100K | $595–$805 | $425–$575 | $1,488–$2,012 |
| Mid-tier | 100K – 1M | $5,950–$8,050 | $4,250–$5,750 | $14,875–$20,125 |
| Macro | 1M – 5M | $23,800–$32,200 | $17,000–$23,000 | $59,500–$80,500 |
| Mega | 5M and above | $119,000–$161,000 | $85,000–$115,000 | $297,500–$402,500 |
Each price is a range of 15% either side of the middle. It covers the post only. Using the post in your ads costs extra, and so does asking the creator to avoid your competitors.
Here’s how the calculator works, in four steps. We’ll use one example all the way through: 50,000 followers on Instagram, with 3.5% engagement.
On Instagram, every 1,000 followers is worth $14. Each platform has its own price, because the content takes different amounts of work.
Creators whose followers like and comment more are worth more. We divide their engagement rate by 2.5%, which is about average. Average scores 1.0×.
One viral post can make engagement look much higher than normal. So the score never goes below 0.6× or above 2.2×.
No one can price a creator to the exact dollar. So we show a range from 15% below to 15% above the middle price. Most real deals land in that range.
The four steps above give you a price range. These six things decide where in that range a deal lands.
We pull the creator's follower count and engagement rate from live data. Each platform has a set price per 1,000 followers, and we adjust it for engagement. You get a price range, not one number. The final price also depends on what you ask the creator to do.
Because brands and creators agree on the price together. The low end is about one simple post. The high end includes extras, like running the post as an ad. Most deals start near the middle.
Yes. Prices show in US dollars at first. Pick another country from the pricing market menu and the prices change to match local costs. India, for example, comes out at about a third of the US price. The result shows in the local currency.
On Instagram, nano creators (under 10K followers) usually charge $50–$300 per post. Micro creators (10K–100K) charge about $100–$1,200. Mid-tier creators (100K–1M) charge $500–$8,000. Bigger creators start at around $5,000. TikTok is a little cheaper per follower. YouTube costs 2–3× more, because videos take longer to make.
Almost always. Booking several posts at once often saves 20–30%. Long-term deals tend to work better than one-off posts. Don't ask a creator to avoid competitors unless you're ready to pay for it. And if their engagement is low for their niche, it's fair to ask for less.
Most creators keep their price but are flexible on the details. Ask for an extra Story, more time to use the content, or a later deadline. Offering a bigger package usually works better than offering less money.
Pay per post while you try out a new creator. Once you know they work for you, book a campaign. Campaigns cost less per post. But you spend more before you've seen any results.
One post on the creator's own account, and it stays up. Everything else costs extra. That includes sharing it on your pages, running it as an ad, extra edits or a fixed posting date. Budgets often go over when a brand assumes these are included.
Most brands pay half when they sign and half when the post goes live. On bigger deals, the second half is often paid within 30 days. Small creators cover their own costs, so they usually want some money upfront. Don't pay it all before you see the content.
Take a creator with 50,000 followers and normal engagement. This calculator shows about $536–$725 on Instagram, $935–$1,265 on TikTok and $1,577–$2,133 on YouTube. TikTok comes out higher because people engage much more there. YouTube is highest because videos take more work and keep getting views for months.