Paste a handle. Get a fair, range-based rate from live data.
What creators typically charge for one piece of sponsored content, by audience size. Every figure is the calculator's own model run at a 2.5% engagement rate, the benchmark an average account sits on. A creator engaging above that is worth more than the table shows, and one engaging below is worth less — put a real handle in above to see which.
| Tier | Audience | Instagramsingle post | TikTokvideo | YouTube60s integration |
|---|---|---|---|---|
| Nano | Under 10K followers | $60–$81 | $43–$57 | $149–$201 |
| Micro | 10K – 100K | $595–$805 | $425–$575 | $1,488–$2,012 |
| Mid-tier | 100K – 1M | $5,950–$8,050 | $4,250–$5,750 | $14,875–$20,125 |
| Macro | 1M – 5M | $23,800–$32,200 | $17,000–$23,000 | $59,500–$80,500 |
| Mega | 5M and above | $119,000–$161,000 | $85,000–$115,000 | $297,500–$402,500 |
Ranges are ±15% around the midpoint. They cover the content itself and nothing else: paid usage, exclusivity and whitelisting are priced separately, as described below.
Followers and engagement set the opening number. These are the terms that decide where inside the range a deal actually lands — and the reason two creators with identical audiences can quote very differently.
We pull live follower count, engagement rate, and audience signals for the creator via our 400M+ profile dataset, then apply platform-specific rate benchmarks ($/1000 followers × engagement multiplier). Output is a range, not a single number — real rates depend on creative scope, exclusivity, and usage rights.
Sponsored content rates are negotiated. The low end reflects what a brand might pay for a single in-feed post with no usage rights; the high end reflects added scope (whitelisting, paid amplification, multi-week exclusivity). The midpoint is the most common quoted starting point.
Yes. By default we estimate in USD. You can switch markets via the pricing-market dropdown — rates are PPP-adjusted (e.g. India ≈ 0.32× US baseline) and re-rendered in the local currency.
Nano (<10K followers) creators on Instagram typically quote $50–$300 per post; micro (10K–100K) ranges $100–$1,200; mid-tier (100K–1M) $500–$8,000; mega (1M+) starts at $5,000 and scales sharply. TikTok runs slightly lower per follower; YouTube integrations are 2–3× higher because of production overhead.
Almost always. Multi-post packages discount 20–30%. Brand-fit storytelling > one-off posts. Avoid 'platform exclusivity' clauses unless you're paying premium. If engagement is below the niche benchmark, that's leverage to negotiate down.
Usually, though rarely on fee alone. Creators hold their price and trade on everything around it — deliverables, usage length, exclusivity, how quickly they turn it round. A package almost always moves further than an offer under their card, which tends to end the conversation rather than open it.
Per post when you are testing a creator, per campaign once you know they work. Booking three or four pieces at once typically lowers the per-post rate and buys consistency, but it commits budget to someone whose audience has not yet proven it converts for you. One post is a cheaper way to find that out.
One piece of content, posted once, on the creator's own channel, kept up indefinitely. Everything else is priced separately: repurposing to your channels, running it as an ad, exclusivity against competitors, extra revisions, a fixed posting date. Assuming any of those are included is the most common reason a budget overruns after the fee is agreed.
Half on signing and half on delivery is the working default, with net-30 on the balance for larger agreements. Independent creators absorb production costs themselves and reasonably expect something upfront; paying the whole fee before delivery removes your only leverage if the content misses the brief.
For a 50,000-follower account posting at a typical engagement rate for that size, this calculator returns roughly $536–$725 on Instagram, $935–$1,265 on TikTok and $1,577–$2,133 on YouTube. TikTok runs higher per follower because engagement rates on the platform are several times Instagram's; YouTube higher again because the content costs more to make and keeps earning views.