Paste a TikTok handle. Get a sponsored video rate built from that account's real follower count and engagement, plus Spark Ad pricing.
What TikTok creators typically charge for one sponsored video. Rates per follower run below Instagram's, and that is not a discount — TikTok distributes by interest rather than by following, so follower count describes an account's audience less accurately than it does elsewhere. Figures are this page's model at a 2.5% engagement rate.
| Tier | Audience | Video15–60s | Long-form60s+ | Spark Adpaid amplify | Full campaign3 videos · 30 days |
|---|---|---|---|---|---|
| Nano | Under 10K followers | $43–$57 | $55–$75 | $66–$89 | $102–$138 |
| Micro | 10K – 100K | $425–$575 | $553–$747 | $659–$891 | $1,020–$1,380 |
| Mid-tier | 100K – 1M | $4,250–$5,750 | $5,525–$7,475 | $6,588–$8,913 | $10,200–$13,800 |
| Macro | 1M – 5M | $17,000–$23,000 | $22,100–$29,900 | $26,350–$35,650 | $40,800–$55,200 |
| Mega | 5M and above | $85,000–$115,000 | $110,500–$149,500 | $131,750–$178,250 | $204,000–$276,000 |
Ranges are ±15% around the midpoint and cover the content only. Usage rights, exclusivity and paid amplification are priced separately, as set out above.
TikTok prices differently from the feed platforms, because reach is decided by the algorithm rather than by the follower list. These are the terms that matter.
Around $10 per 1,000 followers as a starting point, so roughly $500 for a 50,000-follower account and $5,000 at 500,000 — before engagement scaling. Because TikTok reach is only loosely tied to followers, check the creator's median view count before accepting a follower-based quote in either direction.
Because a TikTok follower is worth less as a signal. Instagram shows posts mainly to followers, so the follower count is close to guaranteed reach. TikTok shows videos to whoever the algorithm thinks will watch, which makes followers a weaker predictor and pushes the per-follower price down.
A Spark Ad puts paid spend behind the creator's own post rather than a brand-account copy, so the engagement and handle carry over. Creators charge for the authorisation on top of the content fee — commonly about 50% more — priced by how long the authorisation lasts, typically 30 to 90 days.
Per video, in almost every case. Per-view deals sound fair and are difficult to administer: view counts keep moving for weeks, definitions differ between reporting surfaces, and creators reasonably refuse to carry the algorithm's risk. Use median views to set a flat fee instead.
Thirty to ninety days covers most campaigns. TikTok creative dates quickly — sounds, formats and references move on — so paying for twelve months of usage rights on a video you will stop running after six weeks is money spent on nothing.