INFLUENCER MARKETING
Apr 8, 2024
By
5 MIN READ
On the hunt for top tech influencers to amplify your brand's reach? You’ve come to the perfect spot because we’re about to uncover just that right here.
Technology influencers or tech influencers serve as key players in shaping perceptions of technology among their followers. Consequently, brands seek partnerships with them to enhance brand visibility and cultivate brand trust.
Choosing the right influencers is crucial for brands to successfully meet their campaign objectives. Taking this into account, we’ve compiled a selection of the top technology influencers for brands to join forces with in 2024.
Please keep in mind that the influencer performances mentioned in this blog are based solely on their Instagram accounts.
Meet The Top Technology Influencers in 2024
1. Jason Yeager (@mytechceo)
Other Social Media Handles: Twitter and TikTok
Jason Yeager is a tech founder, investor, and one of the top technology influencers. He attracts tech lovers with his insightful tech comedy content. His posts cover topics like tech news, culture, and founders' stories. Jason's style as a tech influencer is witty, informative, and engaging.
2. Delia Lazarescu (@tech.unicorn)
Other Social Media Handles: TikTok, Twitter, and YouTube
Delia Lazarescu, or Tech Unicorn, is a tech influencer and Google Technical Consultant. She focuses on providing tech and AI insights, blending informative content with humor. Delia's style as a tech influencer is engaging and entertaining. She shares content related to technology trends and her experiences in the tech industry.
3. Kirin Sinha (@kirinsinha)
Other Social Media Handles: Twitter
Kirin Sinha, based in Silicon Valley, is an entrepreneur and one of the top tech influencers. She is the founder of Illumix Official and has an impressive educational background. Kirin's style as a tech influencer is insightful, inspiring, and informative.
Kirin was featured in Forbes 30 under 30 in 2021. She shares content related to startups, AI, coding, and her experiences as a CEO in the tech industry.
4. Carter Smith (@carterpcs_)
Other Social Media Handles: TikTok, Twitter, and YouTube
Next on the list of top technology influencers is Carter Smith. This tech creator and reviewer creates insightful and detailed tech content. He provides honest reviews, tutorials, and tips on tech gadgets. His recent posts feature brands like Steam, SURMEN, and G Pro Superlight 2.
5. Whitney Wolfe Herd (@whitney)
Whitney Wolfe Herd is the Founder and Executive Chair of Bumble Inc. She is not only one of the top tech influencers but also a successful entrepreneur. While not a traditional tech influencer, she is a prominent figure in the tech industry.
Whitney appears on the cover of Forbes, Fast Company, and Texas Monthly. Her content attracts tech enthusiasts and aspiring entrepreneurs.
6. Joanna Stern (@joannastern)
Other Social Media Handles: YouTube and Twitter
Joanna Stern is a senior personal tech columnist for The Wall Street Journal. She also contributes to NBC News and CNBC. By providing practical tech advice, Joanna is now one of the top technology influencers.
Joanna shares reviews, opinions, and tips on consumer technology, gadgets, and digital trends. Some brands from Joanna's posts include Vision Pro, OpenAI, and Tesla.
7. Tayllor Lloyd (@tayllorlloyd)
Other Social Media Handles: TikTok and YouTube
Taylor Lloyd is a famous tech influencer from Austin, Texas. This tech influencer introduces herself as "Your New Tech Best Friend." With friendly and informative content, Taylor is one of the top technology influencers.
Taylor shares reviews and tips related to tech gadgets for tech enthusiasts and lifestyle audiences. Some brands that Taylor's posts include Canon, Otterbox, Schlage Locks, and Adobe Stock.
7. Marques Brownlee (@mkbhd)
Other Social Media Handles: Twitter and YouTube
Marques Brownlee hails from New Jersey, USA. This top American influencer began his journey to being a top tech influencer in 2008. He offers crisp, high-quality tech content that is insightful, clear, and informative.
Marques shares in-depth reviews, comparisons, and insights on the latest tech gadgets. He also reviews consumer electronics and emerging technologies. Some brands that appear on their posts include Apple Watch Ultra, Apple Vision Pro, and Samsung Galaxy S24 Ultra.
9. Mark Zuckerberg (@zuck)
Other Social Media Handles: Facebook, Twitter, and YouTube
Mark Zuckerberg is not a traditional tech influencer but is well-known as the CEO of Meta Platforms. His successful tech journey began in 2004 with the creation of Facebook. He shares insights into his work, personal life, and initiatives taken by his company.
Mark Zuckerberg inspires tech enthusiasts and people interested in social issues and entrepreneurship. While he doesn't endorse other brands, he introduces products from Meta on his feed.
10. Sara Dietschy (@saradietschy)
Other Social Media Handles: YouTube
Sara Dietschy is one of the top technology influencers from Los Angeles. This tech influencer and YouTuber shares visually appealing content on social media. She shares reviews, tutorials, and vlogs, making her one of the top KOLs in the tech industry.
Her content focuses on creative professionals, tech enthusiasts, and lifestyle audiences. Some brands she promotes include Sony, Sleep Number, and Polestar.
What Makes An Ideal Technology Influencer?
Looking for a technology influencer who's just right for your brand? Ensure that you join forces with influencers possessing these traits to form impactful partnerships.
In-depth Knowledge:
One can only be a successful tech influencer if he understands the latest tech trends, gadgets, software, and hardware thoroughly. Moreover, it's essential for them to be aware of the emerging technologies. To be more specific, tech influencers should have the expertise to be key opinion leaders in the industry.
Communication Skills:
Most technology influencers introduce and review tech gadgets and other innovations. For the audiences to understand their content and be influenced, effective communication is vital. Only proper communication makes the content engaging to viewers, irrespective of which platform the influencer is on.
Authenticity:
Partnering with influencers with authenticity is of paramount importance for brands in the influencer marketing scene. When the content is authentic, the influencer enjoys a loyal following. Brands that partner with these influencers can benefit from this loyal fanbase and build brand trust.
Marketing Knowledge
Since tech influencers promote brands on social media, it's essential for them to know how to market and promote content. Brands can understand their expertise in this aspect from their previous brand collaborations. Brands also have the freedom to give marketing ideas to influencers when they join forces with each other.
But that’s not all. It’s essential for marketers to examine an influencer’s engagement rates, audience demographics, location, and brand collaboration history. While it may be time time consuming and extensive, this approach is invaluable in finding the right influencers.
However, marketers deserve an alternative that makes the quest for the ideal influencer less exhaustive. All they need is the perfect influencer marketing tool, impulze.ai.
By placing user-friendliness at the forefront, impulze.ai ensures that discovering influencers is no longer challenging. Impulze.ai takes away 90% of the influencer prospecting time. Thereby, it empowers you to find the perfect tech influencer in a mere 3 minutes!
With impulze.ai, your decisions root firmly in data-driven insights. Just a simple click uncovers influencer data from Instagram, YouTube, and TikTok. And here’s the kicker: A massive global database of 250 million influencers awaits you on impulze.ai!
Still unsure if impulze.ai ticks all the boxes for your influencer marketing needs? Try impulze.ai for free today!
Now, you know who are the top technology influencers in 2024. We have a lot more to share about top influencers with you.
Top 10 Hottest Influencers and Bloggers in Houston, Texas
Top Mommy Influencers or Momfluencers
