Are you on the lookout for the top bloggers and influencers in Houston - the faces behind Houston’s hottest trends? You have landed in the perfect destination for your influencer search. 

We’re aware of the efforts and hours marketers put into finding influencers. So, we’ve assembled a list of the most fabulous Houston influencers and bloggers. 

Let’s unlock a wealth of insights into the leading influencers, thereby expanding the view of the Houston influencer community.

Please keep in mind that the influencer details provided in the blog are based on their performances in Instagram alone.

Meet The Top Influencers and Bloggers in Houston, Texas

1. Love Va (@slimthick_va)

Other Social Media Handles: Instagram 

Next on the list of top influencers from Houston, Texas, is Love Va, the CEO of Va Braid Station. She is a rising influencer in the beauty and hair industry. Through her posts, she showcases her expertise in hair styling, particularly in braiding. Her entrepreneurial spirit and passion for hair styling make her a top beauty influencer in Houston.

2. Alexandra C Haines (@alexchaines)

Other Social Media Handles: Twitter

Blog: Adored By Alex

Alexandra Carreno Haines is the proud creator of the blog Adored by Alex. She is a Houston-based life and style blogger. She aims to empower women through style in every aspect of their lives.

Her blog serves as a guide to her readers, offering styling advice, and recipes. Alex also has a strong presence on social media. It makes her one of the top influencers and bloggers in Houston, Texas.

3. Lilly E. Beltran (@daily.craving)

Other Social Media Handles: Twitter and Facebook.

Blog: Daily Craving

Lilly E. Beltran is the creator behind Daily Craving. She is a Houston-based mommy influencer. She seamlessly blends style, living, and motherhood on her platform.

As a mom to Evan, Mason, and Millie, Lilly shares her journey through motherhood. Her blog, Daily Craving, reflects her style and offers tips to her followers. Lilly's relatable content makes her one of the top influencers and bloggers in Houston, Texas.

4. ℍ𝕆𝕌𝕊𝕋𝕆ℕ Foodie Sisters🫶🏻 (@officialfoodiesisters)

Other Social Media Handles: TikTok and Facebook

The Houston Foodie Sisters are a group of siblings who explore new tastes and cuisines across Houston. Being a top food Houston Instagram influencer, they capture the essence of Houston's culinary scene.

Through their posts, they showcase the diverse and vibrant food culture of Houston. They promote brands like Ellicor NY, Cavenders, and Platypus Brewing.

5. Grapes By Retta (@grapesbyretta)

Other Social Media Handles: Facebook

Grapes By Retta is a Houston-based business specializing in candied fruit. Located in East Downtown Houston, it's a destination for those seeking a sweet indulgence.

The brand's dedication to providing exceptional products makes it a favorite among locals. It is also loved by visitors, earning it a spot as a top influencer in the food industry.

6. Christian Pope 🇳🇬 (@say_blk)

Other Social Media Handles: Twitter

Say Blk is a model and social architect. He has made a name for himself in the fashion and lifestyle industry. As one of the top influencers in the USA, he is the brand ambassador for 54thrones and Southern Gents.

Say Blk embodies style and sophistication, influencing his followers with his fashion-forward choices. This makes him an ideal influencer for fashion brands in Houston.

7. Jeremy Jenson (@jeremyjenson)

Other Social Media Handles: YouTube and TikTok

Another leading Houston influencer is Jeremy Jenson. He is the CEO of Encore Research, which earned him the Entrepreneur of the Year Award. Jeremy is also popular for his podcast, Path to Success Podcast.

Jeremy aims to foster success and innovation for entrepreneurs. This has made him a respected figure in the business world. His promotions include Segreto Lounge and Shaftel Diamonds.

8. Dede Raad (@dressupbuttercup)

Other Social Media Handles: TikTok and Facebook

Blog: Dress Up Buttercup

Dede Raad, or Dress Up Buttercup, has made a name for herself in the world of fashion and lifestyle blogging. She left a career in the oil and gas industry in 2015. Dede slowly became one of the top influencers and bloggers in Houston, Texas.

She then created a community that inspires women to feel confident in their own skin. Her blog, Dress Up Buttercup, has grown into a vibrant space. Here, she shares her experiences with motherhood, postpartum struggles, grief, and much more.

9. Duc | Houston Food & Travel (@fooodeelicious)

Other Social Media Handles: TikTok, Twitter, and Facebook

Duc, the face behind Fooodeelicious, is a Houston-based blogger. His passion for food and travel makes him a top influencer and blogger in Houston. Duc's platform is a treasure trove of culinary discoveries and travel experiences.

His posts include mouth-watering food photography and recommendations. Some brands that he shares on Instagram are Paik Noodle, Dough Zone, and CLAWDADDY.

10. Canvas Rebel (@canvasrebel)

Blog: Canvas Rebel

Canvas Rebel is a platform sharing the stories of small business owners, artists, and other creatives. As one of the top blogs in Houston, it highlights the journeys of people making an impact. 

The blog is a collection of interviews and articles that provide inspiration and knowledge to its readers. If you are a small business owner or a rising artist, it’s ideal for collaborating with Canvas Rebel.

Suggested Read: Top KOLs For Brands To Collaborate With in 2024

Why is Choosing The Right Influencer Important?

Choosing the right influencer is paramount for the success of an influencer marketing campaign. It helps you cut down unnecessary costs and for several other reasons:

• Audience Alignment:

The most important category when choosing an influencer is audience alignment. It's essential for the influencer's audience to align with your target market. Only then will it lead to higher conversion rates, providing a better return on investment (ROI).

• Authenticity and Credibility:

It is ideal for brands to partner with an influencer who genuinely likes their product. This user-generated content (UGC) can create more authentic and credible content. Also, the followers are likely to trust their recommendations, leading to increased brand trust.

• Content Quality:

It is important for brands to create high-quality content that resonates with the target audience. This can improve engagement rates and help your brand stand out in a crowded market.

• Cost-Effectiveness:

Choosing the right influencer can lead to a more cost-effective campaign. For instance, partnering with micro-influencers can bring higher engagement at an affordable cost.

Suggested Read: How to Effectively Manage Influencers 

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