Sep 1, 2023
2 MIN READ
Influencer marketing is now a $21 billion industry!
According to the influencer marketing hub, the industry has grown from $16.4 billion in 2022 to $21.1 billion in 2023. From movie stars to social media celebrities, influencer marketing is at its all-time high. But, with so many options, choosing an influencer marketing tool can be a daunting task.
Well, you are at the right place.
Here, we discuss the best influencer marketing tools you can look into. We discuss each tool’s features, pricing, and more.
Let’s delve into it.
A Quick Overview of Influencer Marketing Tools
Best Influencer Marketing Tools for 2024
The following tools have been shortlisted by our experts after careful consideration of their features and customer reviews. Kindly go through the list and visit each tool to get to know more about them in detail
Impulze.ai is an influencer marketing management platform. It's designed to help agencies discover, track, and manage their influencers to increase the success of their campaigns. The user interface is highly intuitive and helps find the right influencer in under 3 minutes.
Impulze.ai has an influencer database of 250 million spread across the globe. Not only that, you can verify the authenticity of these profiles, their followers, and their engagement rate. All these, together with its white-label support, make it one of the best influencer marketing tools in the market.
Fake Follower Detection:
An essential feature that allows users to detect and weed out influencers with a large number of fake or inactive followers. This ensures that marketers engage only with genuine influencers whose follower base is active and responsive.
Agencies can personalize the platform's appearance to reflect their branding, offering a seamless experience to their clients.
Beyond usual metrics, users can dive deep into the demographics and behaviors of an influencer's audience. This ensures alignment with campaign objectives and target audiences.
Impulze.ai provides users with both first-party and third-party data. First-party data is the data collected directly from users, and third-party data is the data sourced from external providers. Doing so helps users to get a comprehensive view of influencers and their audiences.
ROI Measurement and Live Campaign Reporting:
Users can measure the ROI of their influencer campaigns in real-time. Also, users can share live campaign reports with clients, enhancing transparency and accountability.
Impulze offers a free version, which you can use to evaluate the efficiency of the tool. The pricing starts from $29 per month.
They also offer custom pricing for agencies. Contact the Impulze team to learn more about the custom plan.
HypeAuditor is an online influencer marketing platform that helps businesses find, analyze, and collaborate with influencers to grow their brand. It uses AI-powered analytics to provide detailed insights into each influencer’s profile. This includes audience size, engagement rates, and authenticity.
It also provides collaboration tools to make it easier for brands to manage their campaigns and track the results. Though this is the case, their micro-influencer database is comparatively limited.
The platform delivers extensive analytics on individual influencers. The metrics showcase metrics like audience size, engagement rates, and authenticity.
This feature helps you get a complete view of the social media and influencer marketing landscape to boost your brand awareness and attract new customers. You can use this insight to prioritize your roadmap, venture into new markets, and enhance ROI.
This is used to evaluate the authenticity level of an influencer. This score is evaluated based on the prevalence of fake followers within their audience, the actual engagement rate, and the genuineness of the shared content.
Their pricing isn’t transparent. However, according to customer reviews of platforms like G2, the pricing is expensive.
Source: G2 Review
Influence.co is a platform designed to connect influencers and brands. For influencers, it offers a space to curate their profiles, integrate their social media accounts, and scout for potential collaborations. And brands can identify suitable influencers, oversee campaigns, and monitor outcomes.
Brands can navigate through their vast marketplace and cherry-pick influencers based on specific criteria. This includes niche specialization, follower count, and engagement metrics.
This empowers brands to craft, steer, and refine influencer campaigns. The feature encompasses functions such as budget allocation, result tracking, and executing payments.
To assess the impact of influencer campaigns, brands can leverage the platform's reporting feature. It presents crucial metrics, including clicks, impressions, and conversion rates, offering a transparent view of campaign efficacy.
They offer a free version, but for business purposes, you will need their paid plan, which costs $600 per month.
Influencity is an advanced influencer marketing platform powered by artificial intelligence. It's designed to support brands and agencies throughout the influencer marketing lifecycle. The platform offers precision in finding the right influencer fit based on specific criteria.
This allows you to streamline the contractual aspects of influencer collaborations. With Influencity, brands can draft, dispatch, and monitor contract statuses with influencers seamlessly.
This feature efficiently design, delegate, and oversee influencer marketing campaigns. Track the performance and draw insights for future endeavors.
You can gauge the impact of influencer campaigns using Influencity's detailed reports. Metrics encompass engagement rates, reach, click-through rates, etc., and offer a holistic view of campaign effectiveness.
There is no free version of the tool, but they offer a 7-day free trial to check their tool. The pricing starts from $168 per month.
Influencer Hero is an influencer marketing tool that helps companies find, talk to, work with, and keep track of influencers. The tool knows about over 10 million influencers on big sites like Instagram, TikTok, YouTube, Pinterest, and Facebook. You can plan and run marketing projects with influencers using this tool. It also lets you see how well your projects are doing.
The tool tells you about an influencer's followers, like their age, what they like, and how often they react to posts.
Influencer Hero has a big collection of pictures and videos, which you can use in your marketing.
The tool allows you to engage in affiliate marketing with influencers.
Influencer Hero shows you details on how many people saw your marketing, how they felt about it, and how much money you made.
The tool doesn’t offer any free version, and the paid plans start from $249 per month.
Creable is a tool designed to make influencer marketing easy for businesses. It has access to a wide range of influencers from platforms like Instagram, TikTok, and YouTube. This makes it a one-stop shop for finding, reaching, and working with influencers.
Get in touch with influencers directly using their contact info. Plus, send emails to multiple influencers at once.
See details about an influencer's followers. This includes their demographics, interests, and the level of their engagement.
Get full reports about how your campaigns did, including how many people you reached and how they interacted.
There is a 14-day trial period for their only pricing plan, which is $99 per user per month.
Trendhero is yet another influencer analytics tool you can look into. It's designed to help brands and marketers analyze and track influencers on platforms like Instagram. By providing insights into an influencer's followers, engagement, and content, the tool enables users to make informed decisions about their influencer partnerships and campaigns.
Assess an influencer's overall performance by analyzing their posts, engagement rates, and growth trends.
Fake Follower Detection:
Trendhero's algorithms can detect suspicious follower activities. This helps to identify influencers with fake or purchased followers.
Get a detailed breakdown of an influencer's audience, including demographics like age, gender, and location.
Engagement Rate Calculation:
You can calculate the actual engagement rates of influencers, which can be more insightful than just follower numbers.
It offers a free version with very limited features. Its paid plans start from $9.99, which lacks the influencer database.
Modash is a tool that helps companies find and keep an eye on influencers from Instagram, TikTok, and YouTube. With the tool, you can easily search for influencers. You can look for them based on things like what they're interested in, where they are, or how many people follow them.
Keeping Track of Projects:
Modash helps you watch over your projects with influencers. You can see how things are going, check the results, and make changes if needed.
Modash can give you reports about your projects, so you can see if they're working well and what changes you might need to make.
Modash can work with other tools you might be using, like Google Analytics or Salesforce. This means you can see all your results in one place.
You will get a 14-day free trial for their pricing plans. Their basic plan starts at $120 per month for one user.
Upfluence is one of the leading influencer marketing platforms. It assists brands in identifying and collaborating with influencers across various social media channels and blogs. By providing a suite of tools, it streamlines the entire influencer marketing process, making it more efficient and effective for brands and agencies.
It dives deep into the demographics and other statistics of an influencer's audience to ensure the best fit for the brand's target market.
Users can manage all stages of an influencer campaign, from outreach to execution, all within the platform.
Content & Collaboration Tools:
It allows brands and influencers to collaborate in real-time on content creation. This ensures alignment with campaign goals.
This helps monitor the ROI and overall performance of influencer campaigns with detailed analytics and reporting tools.
Get in touch with the Upfluence team for pricing details.
SocialBook is a dynamic influencer marketing intelligence platform. It's designed to empower businesses to seamlessly identify, communicate with, and collaborate with influencers, all while providing actionable insights on their performance.
Direct Influencer Contact:
The tool offers access to contact details of influencers directly and initiates outreach. It also facilitates bulk email communications.
You can dive deep into the audience metrics of each influencer, analyzing demographics, engagement, and interests.
This helps you gain a holistic understanding of influencer performance. This can be anything from reach and engagement metrics to a comprehensive ROI analysis.
End-to-End Campaign Management:
This allows you to oversee your influencer marketing campaigns in their entirety. From crafting campaign briefs and monitoring performance to generating detailed reports, it helps you with all.
They offer a “Platinum” plan for agencies which costs $499 per month, and a custom plan for enterprises, details for which are available upon request.
To conclude, the tools we discussed are only 10 among the many influencer marketing tools available in the market. And the success rate of your influencer marketing campaigns depends on choosing the right tool.
Therefore, invest some time to review each platform in detail. Make use of the free versions and the trials offered by the tools and see which is the right fit for you.