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Modash vs Upfluence: Pricing, Features and Which to Choose (2026)
Modash vs Upfluence: Pricing, Features and Which to Choose (2026)
Modash vs Upfluence: Pricing, Features and Which to Choose (2026)
Modash vs Upfluence: Pricing, Features and Which to Choose (2026)
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Build your first creator list on Solo, $29 a month.
Short answer: Modash is the better fit if you want published pricing (from $199/month billed yearly), a 14-day trial with no credit card, and a 380M+ creator search engine. Upfluence suits teams that want a custom-quoted, modular suite with wider e-commerce integrations and a dedicated account manager, on a 12-month minimum contract.
Both are serious influencer marketing platforms, and both now connect to AI assistants like ChatGPT and Claude through MCP. Where they really differ is how you buy them, how their creator data is built, and which teams they are designed around. This comparison is based on each vendor’s own pricing and product pages, checked on 5 November 2026.
Modash vs Upfluence at a glance
| Modash | Upfluence |
Pricing model | Published tiers: Essentials $199/mo and Performance $499/mo (billed yearly); Enterprise from $14,700/yr | Custom quote based on modules (Find, Scale, Autopilot), team size and program volume |
Contract | Monthly or yearly; yearly saves $100/mo on Essentials and Performance | Minimum contract of 12 months |
Free trial | 14 days, no credit card | Yes, set up after an initial call |
Creator data | 380M+ profiles (creators with 1K+ followers) | 14M+ creator profiles |
Platforms | Instagram, TikTok, YouTube | Instagram, TikTok, YouTube, Twitch, Pinterest, X/Twitter |
AI features | Natural-language AI search, image search, MCP connector included | Jaice AI co-pilot, MCP server (beta, on request), developer API |
E-commerce | Shopify (gifting, codes, links, affiliates) | Shopify, WooCommerce, Magento, BigCommerce, Amazon |
Creator payments | Payouts in 180+ countries; fee-free up to a yearly limit, then 5% | Bulk global payouts, automatic 1099 and W9 forms |
Best for | In-house brand teams that want transparent pricing and a self-serve start | Brands and agencies that want a quoted, all-in-one suite with an account manager |
How does Modash pricing compare with Upfluence pricing?
Modash publishes its prices. Essentials costs $199/month billed yearly ($2,388/year) and includes 2 team members, 300 opened profiles, 150 unlocked creator emails and 100 tracked creators per month. Performance costs $499/month billed yearly ($5,988/year) with 5 team members, 800 opened profiles, 400 email unlocks, 250 tracked creators, plus creator payments and affiliate management. Enterprise starts at $14,700/year. Modash says yearly billing saves $100/month on Essentials and Performance, and you can upgrade, downgrade or cancel at any time.
Upfluence does not publish prices. It quotes each customer based on the modules they pick, team size and program volume. Upfluence says every plan is a fixed platform fee, it takes no percentage of sales, there is no mandatory setup fee, and every client gets a dedicated account manager. The minimum contract is 12 months.
In practice, that means you can work out your Modash cost and test the product before you talk to anyone. With Upfluence you need a call to get a number and you commit for a year, but the package is built around the modules you actually use. To compare fairly, ask Upfluence to quote for the same number of seats, profiles and tracked creators you would use on a Modash plan.
Which has the bigger creator database?
On raw numbers, Modash. It lists 380M+ profiles across Instagram, TikTok and YouTube, covering creators with over 1,000 followers, and creators do not need to sign up to be found. Upfluence advertises 14M+ vetted creator profiles and 12+ years of performance data.
The two numbers measure different things. Modash tries to index nearly every public creator above its follower threshold, so you will find more niche and micro creators, but you do more of the filtering yourself. Upfluence’s smaller database is positioned as curated, and it adds inbound sourcing: a creator marketplace where creators apply to your programs, recruitment pages, and matching of your existing customers to creator accounts. Modash covers part of that too, with “influential customers” (upload customer emails to find creators among them) and “influential fans” (creators who already follow you).
Which social platforms does each tool cover?
Modash covers Instagram, TikTok and YouTube. Upfluence’s influencer search covers Instagram, TikTok, YouTube, Twitch, Pinterest and X/Twitter, although its API and MCP data cover Instagram, TikTok and YouTube. If Twitch streamers or Pinterest creators are part of your plan, Upfluence is the one to shortlist. If your campaigns live on the big three, both have you covered.
How do discovery and vetting compare?
Both tools go well beyond follower counts. The difference is emphasis.
Modash: natural-language AI search, search by reference image, 37 filters, lookalike creators, audience insights (location, demographics, interests and audience quality), past brand collaborations, and downloadable PDF profiles.
Upfluence: advanced search, AI brand-safety screening that scans posts, captions and videos for adult content, violence, toxic language and substances, lookalikes, pre-made branded searches, customer database matching and affiliate filtering.
If brand safety review is a formal step for your clients, Upfluence’s built-in screening is worth a look. If you want to sweep a large pool for micro creators fast, Modash’s search depth is the draw.
What about outreach, campaigns and tracking?
Modash connects to Gmail or Outlook and gives you templates, sequences and bulk emails (up to 100 personalized emails a day). Its tracking collects campaign content automatically (you can download posts, Reels and Instagram Stories) and reports reach, views, EMV, CPM and ROAS per creator. It also flags posts that miss ad disclosures, and attributes Shopify sales through discount codes and tracking links.
Upfluence offers mass outreach, drip sequences and Gmail/Outlook integration, with Jaice AI recommending creators and drafting outreach. Its Scale module adds bulk product sending, sales tracking with no fees taken on sales, and real-time campaign analytics. It integrates with Shopify, WooCommerce, Magento, BigCommerce and Amazon.
That integration list matters if you are not on Shopify. Modash’s gifting, affiliate and sales attribution features are built on its Shopify integration, which is included free with every Modash plan.
Do Modash and Upfluence work with ChatGPT and Claude?
Yes, both do. Modash includes an AI connector (MCP) at no extra cost on Essentials, Performance and Enterprise. It connects Claude, ChatGPT, Cursor and other AI tools, so you can search creators, check campaigns and update lists from your assistant. Opening a creator profile through MCP uses credits, the same as in the web app.
Upfluence hosts an MCP server for Claude, ChatGPT, Gemini and Cursor that covers creator search, profiles, audience data and past brand mentions. Its help center says the MCP server is in beta and access is granted on request. Upfluence also sells a token-priced developer API for teams that want to build their own workflows.
Modash or Upfluence: which should you choose?
Choose Modash if you
want to see prices and start a trial without a sales call
need the widest search across Instagram, TikTok and YouTube, including micro creators
sell on Shopify and want gifting, affiliate links and creator payouts in one place
prefer month-to-month flexibility over an annual contract
Choose Upfluence if you
sell on WooCommerce, Magento, BigCommerce or Amazon, not only Shopify
work with Twitch, Pinterest or X creators
want creators to apply to your programs through a marketplace
are happy to sign a 12-month contract in exchange for a dedicated account manager and a package quoted around your needs
Agencies can run either. Compare the per-seat cost (Modash includes 2 seats on Essentials and 5 on Performance; Upfluence quotes per team) and check how each one handles reporting you can share with clients.
Is there a cheaper alternative to Modash and Upfluence?
If both are more than you need right now, impulze.ai is a third option. impulze.ai is an influencer marketing platform for agencies and brands to find, vet and track creators. It has a free plan with no credit card needed. Paid plans start at $29/month (Solo), with Starter at $89/month and Professional at $199/month, which adds campaign tracking, white-label reporting for client work and 3 team members.
impulze.ai searches 400M+ creator profiles on Instagram, TikTok and YouTube, includes the SocialiQ Chrome extension for vetting creators right on their social profiles, and, like Modash and Upfluence, offers MCP access on its paid plans. Modash and Upfluence go further on built-in creator payouts and affiliate commissions, so if those are must-haves, weigh that first.
Want to compare more tools side by side? See our Modash alternatives guide or the Upfluence alternatives list, or run a quick search with the free influencer search tool.
Related comparisons
Sources
All facts checked on 5 November 2026. Pricing and features change, so confirm on each vendor’s site before you buy.
Modash pricing (plans, limits, trial, MCP)
Upfluence pricing (modules, contract, trial, database size)
Upfluence influencer search (platforms covered)
Upfluence API and MCP (API, MCP clients and data coverage)
Upfluence MCP setup guide (beta status)
impulze.ai pricing (plans and features)
Short answer: Modash is the better fit if you want published pricing (from $199/month billed yearly), a 14-day trial with no credit card, and a 380M+ creator search engine. Upfluence suits teams that want a custom-quoted, modular suite with wider e-commerce integrations and a dedicated account manager, on a 12-month minimum contract.
Both are serious influencer marketing platforms, and both now connect to AI assistants like ChatGPT and Claude through MCP. Where they really differ is how you buy them, how their creator data is built, and which teams they are designed around. This comparison is based on each vendor’s own pricing and product pages, checked on 5 November 2026.
Modash vs Upfluence at a glance
| Modash | Upfluence |
Pricing model | Published tiers: Essentials $199/mo and Performance $499/mo (billed yearly); Enterprise from $14,700/yr | Custom quote based on modules (Find, Scale, Autopilot), team size and program volume |
Contract | Monthly or yearly; yearly saves $100/mo on Essentials and Performance | Minimum contract of 12 months |
Free trial | 14 days, no credit card | Yes, set up after an initial call |
Creator data | 380M+ profiles (creators with 1K+ followers) | 14M+ creator profiles |
Platforms | Instagram, TikTok, YouTube | Instagram, TikTok, YouTube, Twitch, Pinterest, X/Twitter |
AI features | Natural-language AI search, image search, MCP connector included | Jaice AI co-pilot, MCP server (beta, on request), developer API |
E-commerce | Shopify (gifting, codes, links, affiliates) | Shopify, WooCommerce, Magento, BigCommerce, Amazon |
Creator payments | Payouts in 180+ countries; fee-free up to a yearly limit, then 5% | Bulk global payouts, automatic 1099 and W9 forms |
Best for | In-house brand teams that want transparent pricing and a self-serve start | Brands and agencies that want a quoted, all-in-one suite with an account manager |
How does Modash pricing compare with Upfluence pricing?
Modash publishes its prices. Essentials costs $199/month billed yearly ($2,388/year) and includes 2 team members, 300 opened profiles, 150 unlocked creator emails and 100 tracked creators per month. Performance costs $499/month billed yearly ($5,988/year) with 5 team members, 800 opened profiles, 400 email unlocks, 250 tracked creators, plus creator payments and affiliate management. Enterprise starts at $14,700/year. Modash says yearly billing saves $100/month on Essentials and Performance, and you can upgrade, downgrade or cancel at any time.
Upfluence does not publish prices. It quotes each customer based on the modules they pick, team size and program volume. Upfluence says every plan is a fixed platform fee, it takes no percentage of sales, there is no mandatory setup fee, and every client gets a dedicated account manager. The minimum contract is 12 months.
In practice, that means you can work out your Modash cost and test the product before you talk to anyone. With Upfluence you need a call to get a number and you commit for a year, but the package is built around the modules you actually use. To compare fairly, ask Upfluence to quote for the same number of seats, profiles and tracked creators you would use on a Modash plan.
Which has the bigger creator database?
On raw numbers, Modash. It lists 380M+ profiles across Instagram, TikTok and YouTube, covering creators with over 1,000 followers, and creators do not need to sign up to be found. Upfluence advertises 14M+ vetted creator profiles and 12+ years of performance data.
The two numbers measure different things. Modash tries to index nearly every public creator above its follower threshold, so you will find more niche and micro creators, but you do more of the filtering yourself. Upfluence’s smaller database is positioned as curated, and it adds inbound sourcing: a creator marketplace where creators apply to your programs, recruitment pages, and matching of your existing customers to creator accounts. Modash covers part of that too, with “influential customers” (upload customer emails to find creators among them) and “influential fans” (creators who already follow you).
Which social platforms does each tool cover?
Modash covers Instagram, TikTok and YouTube. Upfluence’s influencer search covers Instagram, TikTok, YouTube, Twitch, Pinterest and X/Twitter, although its API and MCP data cover Instagram, TikTok and YouTube. If Twitch streamers or Pinterest creators are part of your plan, Upfluence is the one to shortlist. If your campaigns live on the big three, both have you covered.
How do discovery and vetting compare?
Both tools go well beyond follower counts. The difference is emphasis.
Modash: natural-language AI search, search by reference image, 37 filters, lookalike creators, audience insights (location, demographics, interests and audience quality), past brand collaborations, and downloadable PDF profiles.
Upfluence: advanced search, AI brand-safety screening that scans posts, captions and videos for adult content, violence, toxic language and substances, lookalikes, pre-made branded searches, customer database matching and affiliate filtering.
If brand safety review is a formal step for your clients, Upfluence’s built-in screening is worth a look. If you want to sweep a large pool for micro creators fast, Modash’s search depth is the draw.
What about outreach, campaigns and tracking?
Modash connects to Gmail or Outlook and gives you templates, sequences and bulk emails (up to 100 personalized emails a day). Its tracking collects campaign content automatically (you can download posts, Reels and Instagram Stories) and reports reach, views, EMV, CPM and ROAS per creator. It also flags posts that miss ad disclosures, and attributes Shopify sales through discount codes and tracking links.
Upfluence offers mass outreach, drip sequences and Gmail/Outlook integration, with Jaice AI recommending creators and drafting outreach. Its Scale module adds bulk product sending, sales tracking with no fees taken on sales, and real-time campaign analytics. It integrates with Shopify, WooCommerce, Magento, BigCommerce and Amazon.
That integration list matters if you are not on Shopify. Modash’s gifting, affiliate and sales attribution features are built on its Shopify integration, which is included free with every Modash plan.
Do Modash and Upfluence work with ChatGPT and Claude?
Yes, both do. Modash includes an AI connector (MCP) at no extra cost on Essentials, Performance and Enterprise. It connects Claude, ChatGPT, Cursor and other AI tools, so you can search creators, check campaigns and update lists from your assistant. Opening a creator profile through MCP uses credits, the same as in the web app.
Upfluence hosts an MCP server for Claude, ChatGPT, Gemini and Cursor that covers creator search, profiles, audience data and past brand mentions. Its help center says the MCP server is in beta and access is granted on request. Upfluence also sells a token-priced developer API for teams that want to build their own workflows.
Modash or Upfluence: which should you choose?
Choose Modash if you
want to see prices and start a trial without a sales call
need the widest search across Instagram, TikTok and YouTube, including micro creators
sell on Shopify and want gifting, affiliate links and creator payouts in one place
prefer month-to-month flexibility over an annual contract
Choose Upfluence if you
sell on WooCommerce, Magento, BigCommerce or Amazon, not only Shopify
work with Twitch, Pinterest or X creators
want creators to apply to your programs through a marketplace
are happy to sign a 12-month contract in exchange for a dedicated account manager and a package quoted around your needs
Agencies can run either. Compare the per-seat cost (Modash includes 2 seats on Essentials and 5 on Performance; Upfluence quotes per team) and check how each one handles reporting you can share with clients.
Is there a cheaper alternative to Modash and Upfluence?
If both are more than you need right now, impulze.ai is a third option. impulze.ai is an influencer marketing platform for agencies and brands to find, vet and track creators. It has a free plan with no credit card needed. Paid plans start at $29/month (Solo), with Starter at $89/month and Professional at $199/month, which adds campaign tracking, white-label reporting for client work and 3 team members.
impulze.ai searches 400M+ creator profiles on Instagram, TikTok and YouTube, includes the SocialiQ Chrome extension for vetting creators right on their social profiles, and, like Modash and Upfluence, offers MCP access on its paid plans. Modash and Upfluence go further on built-in creator payouts and affiliate commissions, so if those are must-haves, weigh that first.
Want to compare more tools side by side? See our Modash alternatives guide or the Upfluence alternatives list, or run a quick search with the free influencer search tool.
Related comparisons
Sources
All facts checked on 5 November 2026. Pricing and features change, so confirm on each vendor’s site before you buy.
Modash pricing (plans, limits, trial, MCP)
Upfluence pricing (modules, contract, trial, database size)
Upfluence influencer search (platforms covered)
Upfluence API and MCP (API, MCP clients and data coverage)
Upfluence MCP setup guide (beta status)
impulze.ai pricing (plans and features)
Frequently Asked Questions
Is Modash cheaper than Upfluence?
Is Modash cheaper than Upfluence?
Is Modash cheaper than Upfluence?
Does Upfluence have a free trial?
Does Upfluence have a free trial?
Does Upfluence have a free trial?
Which has more influencers, Modash or Upfluence?
Which has more influencers, Modash or Upfluence?
Which has more influencers, Modash or Upfluence?
Do Modash and Upfluence support TikTok and YouTube?
Do Modash and Upfluence support TikTok and YouTube?
Do Modash and Upfluence support TikTok and YouTube?
Can I use Modash or Upfluence with ChatGPT?
Can I use Modash or Upfluence with ChatGPT?
Can I use Modash or Upfluence with ChatGPT?
Is there a free alternative to Modash and Upfluence?
Is there a free alternative to Modash and Upfluence?
Is there a free alternative to Modash and Upfluence?
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