Alternatives
Apr 22, 2024
By
10 MIN READ
There are a lot of influencer marketing tools out there, and GRIN is one among them. While GRIN offers robust features, it might not align with every business's needs, budget, or strategy. The fact that you are here is one example to support this.
So if not GRIN, then what?
Here, we discuss 11 tools that would be the ideal alternatives to GRIN. Each tool offers diverse features and benefits to enhance your influencer marketing efforts. Let's have a look at them.
NOTE: Defining your needs and requirements will be best before jumping into the tools. This will help you select the tool that aligns with your team and budget.
Why Do Brands Look For GRIN Alternatives?
GRIN stands out as an influencer marketing tool with numerous attractive features. From contracting influencers to handling payments, it provides a seamless journey in influencer marketing.
Then, what prompts businesses to seek GRIN alternatives? Check out the insights into user reviews for GRIN on Capterra.
One user points out GRIN's inability to manage multiple influencers at the same time. Users also experience difficulty pulling out a list of content completed over a specific period.
Another disadvantage of GRIN is its payment system. Brands that run multiple campaigns find it extremely hard to access each campaign and pay the influencers.
One user says that GRIN has too many glitches and lacks proper customer support. The influencers weren't able to connect Instagram stories to GRIN for a long time, and the brand received little support from GRIN to fix the issue.
With so many influencer marketing tools available, why not diversify and give GRIN alternatives a chance?
11 Best Influencer Marketing Platforms Besides GRIN
1. Impulze.ai
2. Uplfluence
3. #Paid
4. Modash
5. Influencity
6. Mavrck
7. Creator iQ
8. HypeAuditor
9. Klear
10. BuzzSumo
11. Tagger
1. Impulze.ai
Best For: Efficient influencer recruitment and management.
Impulze.ai is one of the best and most efficient GRIN alternatives you can try out. The tool is tailored for agencies and brands looking to explore influencer marketing. It offers a comprehensive solution for discovering and managing influencers.
It taps into a vast global database of influencers across major social platforms like Instagram, TikTok, and YouTube.
Key Features:
It has an extensive influencer database, giving you access to over 250 million influencers worldwide.
Its audience analytics provides you with in-depth insights into influencer audiences.
It offers tools to identify and avoid fraudulent influencer activities.
The tool facilitates data-driven matching. You can find influencers based on niche, follower similarities, and audience filters.
The tool facilitates data-driven matching. You can find influencers based on niche, follower similarities, and audience filters.
You can track campaign impact in real-time, providing you with up-to-date metrics.
It also has real-time reporting capabilities for all ongoing campaigns, and the reports are sharable.
You can also customize it for agency branding and collaborative team management.
Impulze.ai Pricing:
Users can try the tool for free, and it offers a free trial for its paid plans. The basic plan for businesses and brands looking for influencer marketing is only $89 per month.
For agencies looking for long-term influencer marketing, connect with the impulze.ai team. You can get personalized quotes that meet your needs.
2. Upfluence
Best For: Influencer and affiliate marketing for e-commerce and D2C brands.
Upfluence is an all-encompassing influencer and affiliate marketing platform. The tool has now enhanced its capabilities with the integration of AI and ChatGPT. It offers various features and integration to help eCommerce and D2C brands with influencer marketing.
Key Features:
The tool allows you to locate the best influencers who already have an affinity for your brand.
You can manage influencer campaigns efficiently with an automated and customized workflow tool.
Its influencer tracking helps you track sales and ROI for influencer and affiliate campaigns.
It offers native eCommerce integration with platforms like Shopify, WooCommerce, and Magento.
It offers detailed analytics for measuring campaign ROI and influencer performance.
Upfluence Pricing:
Specific pricing details for Upfluence are not provided on their website. Interested users can contact Upfluence directly for pricing information. If you are interested, here are some alternatives to Upfluence.
3. #Paid
Best For: Facilitating collaborations between creators and brands.
Hashtag Paid is a dynamic marketplace that connects creators with brands. It's designed to make it easier for you to find the right influencers for the campaign. Doing so allows for a straightforward and effective collaboration.
Key Features:
It simplifies the process of finding suitable brand and creator partnerships.
It offers assistance from a team of experts to develop Influencer strategies backed by research and data.
The tool enables brands to use high-performing creator content across various marketing channels.
It also ensures fair payment and opportunities for creators, fostering a supportive community.
#paid Pricing:
Hashtag Paid doesn't provide specific pricing details on their website. Interested users can contact them directly for more information on pricing and packages.
4. Modash
Best For: Finding, analyzing, and tracking influencers for marketing campaigns.
Modash is another ideal GRIN alternative in the market. It helps brands find, evaluate, and collaborate with influencers across Instagram, TikTok, and YouTube. It offers detailed analytics and tracking capabilities to ensure effective influencer partnerships.
Key Features:
It provides detailed demographic and performance metrics for any influencer.
The tool automatically captures posts and stories, offering unique insights for your influencer marketing campaigns.
It allows you to filter influencers based on audience demographics like location, age, gender, and language.
Its Lookalike tool allows you to find influencers similar to those who have performed well in past campaigns.
Modash Pricing:
Modash offers a 14-day free trial without requiring a credit card. The basic pricing starts at $99 per month.
Here are some Modash alternatives if you found the pricing to be expensive for you.
5. Influencity
Best For: Comprehensive influencer relationship management and campaign analysis.
Influencity is another GRIN alternative you can try out. It's designed to facilitate collaboration between brands and influencers. The tool offers a range of features for influencer discovery, management, performance analysis, and more.
It's more suitable for eCommerce businesses and agencies.
Key Features:
It has access to over 170 million influencer profiles for finding the right match for your brand.
The tool provides detailed, up-to-date metrics and statistics on influencers.
It offers comprehensive analytics to track the success of campaigns and understand ROI.
Influencity also includes influencers from various platforms like TikTok, Instagram, and YouTube.
Influencity Pricing:
The tool offers various pricing options, with the basic plan starting at $134 per month. It also provides customized pricing based on the specific needs of the brand or agency.
6. Mavrck
Best For: Comprehensive influencer marketing and advocacy.
Mavrck is a robust platform that helps brands leverage influencers and advocates to boost their presence. It provides easy-to-use tools for finding, engaging, and overseeing influencers. The tool also simplifies how brands enhance their influencer outreach.
Key Features:
It allows you to discover and engage with influencers matching your brand's audience.
The tool allows you to seamlessly execute campaigns and analyze performance with real-time data insights.
It also boosts your brand's reach through strategic content amplification and advocate-driven campaigns.
Mavrck Pricing:
Custom pricing based on specific brand needs.
7. CreatorIQ
Best For: Enterprise-level influencer marketing and analytics.
CreatorIQ is a leading influencer marketing platform and another GRIN alternative to try. It helps brands grow, manage, and measure their influencer programs. It offers a range of tools for effective influencer collaboration and is ideal for enterprises and agencies.
Key Features:
It utilizes powerful search tools and a comprehensive CRM system for influencer management.
The tool allows you to plan, execute, and manage influencer campaigns efficiently with streamlined workflows.
You can also gain competitive insights and detailed analytics for informed marketing decisions.
CreatorIQ Pricing:
Custom pricing tailored to enterprise and agency needs.
8. HypeAuditor
Best For: Influencer analytics and fraud detection.
HypeAuditor specializes in providing detailed analytics for influencer marketing campaigns. It's known for its advanced AI-driven insights and robust fraud detection capabilities. The tool assists brands in confirming the authenticity of their influencer partnerships.
It also delivers detailed tracking and reporting for their campaigns.
Key Features:
It leverages AI to provide deep insights into influencer performance and audience demographics.
With its advanced fraud detection, you can ensure the authenticity and quality of influencer audiences.
It also lets you track campaign progress and measure success with detailed, actionable reports.
HypeAuditor Pricing:
It offers customized pricing tiers for businesses according to their needs.
Suggested Read: Top Affordable Alternative to HypeAuditor
9. Klear
Best For: Versatile influencer marketing and campaign measurement.
The last on our list of GRIN alternatives is Klear. It's an all-in-one influencer marketing platform suitable for businesses of all sizes. It offers tools for finding, analyzing, and collaborating with influencers.
The tool also has comprehensive campaign measurement capabilities.
Key Features:
It allows you to find influencers with advanced search filters and detailed analytics.
The tool lets you handle all influencer communications and activities in one place.
It offers access to comprehensive metrics to evaluate campaign impact and ROI effectively.
Klear Pricing:
The tool offers custom pricing, and it's based on the scale and requirements of the business.
10. BuzzSumo
Best For: Competitor Analysis and Influencer Discovery
BuzzSumo is more than just an influencer marketing tool as its services expand across competitor intelligence, video marketing, Content Strategy, Crisis Alerting, and Digital PR. It helps brands partner with truly influential leaders by giving insights into influencer profiles that exceed vanity metrics.
Key Features:
BuzzSumo is an ideal platform to manage influencer marketing campaigns by offering detailed analytics and reports.
It helps you understand the winning strategies of your competitors to alter your influencer campaigns accordingly, thereby making maximum results.
BuzzSumo is one of the GRIN alternatives with easy-to-use interface for beginners that helps them partner with influential journalists on Twitter with insights into their content performance stats.
It's an all-in-one tool to identify journalists, bloggers, vloggers, micro influencers, CEOs, and Newsletter creators who can represent your brand with expertise.
BuzzSumoPricing
BuzzSumo offers a range of subscription plans, starting at $199 per month, with the most popular plan at $499 per month. Additionally, BuzzSumo offers a 30-day free trial, making it one of the best free GRIN alternatives for influencer marketing.
11. Tagger
Tagger from Sprout Social is an efficient tool that transforms influencer marketing, making it more intelligent. It empowers businesses to create influencer marketing strategies with the power of data. Being one of the best GRIN alternatives for managing multiple influencer campaigns, Tagger effectively runs and measures campaigns.
Key Features:
With Tagger, marketers can analyze influencer marketing trends to curate data-driven strategies that resonate with customers for their brands.
It simplifies influencer discovery with thousands of combinations of search filters, revealing the influencers cut out for various brands.
Tagger is one of the best influencer marketing platforms for startups and growing businesses. It guides them throughout influencer marketing, enabling them to make the right choices whenever necessary.
It shows the performances of an influencer's campaign in the past and compares it with that of similar influencers in the industry.
Tagger empowers marketers to quickly identify the content that will perform best in their target audiences and identify relevant influencers who can accomplish it.
Tagger Pricing:
Tagger doesn't have subscription plans available, so marketers will have to contact their team to develop a plan that meets their needs.
To conclude, as we've explored, each of these top 11 GRIN alternatives brings its unique strengths to the table. These tools cater to various influencer marketing needs, from advanced analytics to user-friendly interfaces.
As we pointed out initially, define your needs and requirements and understand what the tool should do for you. Afterward, start by assessing the features and usability of each discussed tool.
Try out a few demos or use the free trials to see which platform aligns best with your brand's vision.
Remember, the right influencer marketing platform can be a game-changer for your brand's outreach and engagement. So, take your time and choose carefully. Start with impulze.ai. You can sign up for free, test the tool, and see if it fits your needs and budget.
