Jan 25, 2024
2 MIN READ
Look-a-like influencers are increasingly becoming a hot search within agencies and businesses. As it happens, these influencers can pull off what top-tier influencers can without staggering costs or elusive availability.
From crafting campaigns that echo with familiarity to leveraging niche markets with precision, these doppelgänger dynamos are redefining engagement paradigms. But the key to unlocking this lies in the tools that pinpoint the perfect match for your brand's unique aura.
With this blog, we intend to highlight the top influencer tools that can help you find your look-a-like influencers with ease.
Let's delve into it.
Impulze.ai is one of the best influencer tools to find lookalike influencers. With over 250 million influencers database, the tool helps you find the right influencer for your campaign.
You can find lookalike influencers through two ways with impulze.ai. One is to generate a comprehensive report of the influencer whom you want to search for a lookalike. Among the myriad of insights, the report also offers a list of lookalike influencers.
The following houses the lookalike influencers of @dojacat from impulze.ai.
The other way is to simply add in the profile URL of the influencer you want to find lookalikes of. You can select similar niches or followers and add the URL to curate the influencer list.
• Reverse Search Engine for Influencer Discovery:
Quickly find suitable influencers based on specific criteria, transforming days of research into minutes.
• Influencer Analytics:
Evaluate influencers effectively with detailed analytics. This includes audience insights and alignment with marketing objectives, ensuring a data-driven selection process.
• Influencer Relationship Management:
Move away from spreadsheets to a streamlined platform. Manage all aspects of influencer relationships, including communication, contracts, and campaign tracking, in an organized manner.
• ROI Measurement and Live Reporting:
Accurately measure the ROI of influencer campaigns and provide live campaign reports. This feature is especially valuable for agencies needing to demonstrate campaign effectiveness to clients.
• Agency-First Approach with White Labelling:
Tailored for marketing agencies, Impulze.ai offers white labeling and customized user privileges. This allows agencies to present the platform as their own, enhancing client interaction and service delivery.
The tool offers a free version, allowing users to get an understanding of how it works. The pricing starts at $29 per month for businesses looking into short-term influencer marketing. Agencies can get personalized quotes by contacting their team.
GRIN is a complete influencer marketing solution that allows businesses to manage all aspects of their campaigns, from discovery to ROI measurement. The tools offer filter options that will enable you to curate the list of influencers with respect to specific niches and followers. Therefore, it helps you find lookalike influencers.
• Influencer Discovery and Recruitment:
GRIN offers a robust platform for identifying and recruiting influencers. Users can search for influencers across various social media platforms based on specific criteria. This includes audience demographics, engagement rates, and content style.
• Relationship Management:
The tool provides a CRM-like system for managing relationships with influencers. This includes tracking communications, managing influencer contracts and agreements, and organizing influencer data. This feature helps brands maintain strong, ongoing relationships with their influencers.
• Campaign Management:
It enables users to create, manage, and track the performance of influencer campaigns from a single dashboard. The feature provides insights into how each influencer and campaign is performing. This allows for real-time adjustments and optimizations.
The tool offers a free trial and demo for those interested in using it. Connect with their team for pricing details.
Take a look at this list of efficient alternatives for GRIN if you want a more affordable tool for your campaign.
Upfluence is another tool you can consider to find lookalike influencers. It's known for its powerful search capabilities and data-driven approach to influencer marketing. It allows businesses to identify influencers based on a wide range of criteria, manage collaborations, and measure the impact of their campaigns.
The platform is suited for businesses of all sizes, from small startups to large enterprises.
• Influencer Management:
The platform provides tools for managing all aspects of influencer relationships, from initial outreach to campaign completion. This includes communication tools, contract management, and workflow automation.
• Campaign Management:
Users can create, launch, and track influencer campaigns directly within the platform. This includes setting campaign goals, managing deliverables, and monitoring campaign performance.
• Performance Analytics:
Upfluence provides detailed analytics that help measure the effectiveness of influencer campaigns. This includes metrics like engagement rate, reach, and ROI, enabling brands to assess and optimize their influencer strategies.
The tool doesn't publicly list exact pricing details on their website. They prefer a custom quote approach. Contact their team for more information.
Here’s a list of some Upfluencer alternatives if you are looking for affordable and effective influencer marketing tools.
Creable is a new influencer analytics tool in the market. It helps businesses find and collaborate with relevant content creators. It is mainly known for its user-friendly interface and features catering to brands and influencers.
• Influencer Discovery:
It provides a powerful search function that allows brands to discover influencers across various social media platforms. The search can be refined using criteria like audience demographics, content niche, engagement rates, and more.
• Campaign Management:
The platform offers tools for managing the entire lifecycle of an influencer campaign. This includes setting campaign objectives, managing budgets, tracking progress, and analyzing results.
• Analytics and Reporting:
This feature offers detailed analytics that helps brands measure the effectiveness of their influencer campaigns. KPIs such as reach, engagement, and conversion rates are easily accessible, allowing for data-driven decision-making.
The paid version of the tools is a bit expensive, albeit new. The basic plan starts from $99 per month per user.
Modash is another significant player in the influencer analytics tools space. The platform is designed to streamline influencer marketing campaigns. It also offers a comprehensive set of features to help brands identify, connect with, and manage collaborations with influencers.
• Influencer Discovery:
Modash boasts a database of millions of influencers across various social media platforms. Users can refine their search using a variety of filters to find the most relevant influencers for their campaigns.
• Audience Verification:
This feature allows brands to ensure that an influencer's followers are genuine, helping to avoid fraudulent influencers and ensure a high return on investment.
• Campaign Management and Tracking:
Modash provides tools for managing campaigns, tracking deliverables, and monitoring influencer content. This enables brands to stay organized and keep their campaigns on track.
For those looking to try out the platform, there's a free version available that provides limited access to the tool's features. For more comprehensive access, the basic paid plan starts at $120 per month.
Too expensive for you? Try these alternatives of Modash.
Finally, the last on the list of tools you can use to find lookalike influencers is HypeAuditor. It is designed with a focus on transparency and authenticity in influencer marketing. Also, it offers a suite of features to ensure effective and honest influencer partnerships.
• Audience Quality Analysis:
One of the tool's core features is its ability to analyze an influencer's audience for authenticity. It checks for fake followers, bots, and other inauthentic audience elements. Doing so ensures that brands partner with influencers who have a real impact.
• Engagement and Performance Metrics:
It provides detailed analytics on influencers' engagement rates, audience demographics, and content performance. This data helps brands choose influencers whose followers align with their target market.
• Fraud Detection and Compliance Monitoring:
The platform includes features for detecting fraudulent activities and ensuring compliance with advertising standards and regulations.
For pricing details, please contact their team.
Suggested Read: Top 11 HypeAuditor Alternatives to Look For in 2024
Influencity is a competitive contender in the realm of influencer analytics tools. It is built with the aim of simplifying influencer marketing initiatives. The tool provides features that help businesses locate, partner with, and manage influencer partnerships.
• Audience Insights:
It provides detailed insights into an influencer's audience, including demographics, interests, and authenticity. This ensures that brands connect with the right target audience. Essentially, you can spot fake influencers.
• Campaign Execution and Monitoring:
It equips brands with tools for executing and supervising campaigns, tracking deliverables, and keeping an eye on influencer content. Doing so ensures a smooth and successful campaign.
• Customizable Reports:
Users can generate customizable reports, providing valuable insights for internal assessment or stakeholder presentations.
Influencity offers a 7-day free trial for first-time users, granting minimal access to its features. For full access, their basic paid plan begins at $168 per month.
vHub is one of the game-changer influencer search tools that assists brands with precision influencer discovery. It can guide brands through influencer analysis and help with influencer pairing. This influencer lookalike tool can also manage various campaigns, and users can customize the service based on their unique requirements.
Fake Influencer Detection:
It scrutinizes influencer profiles with the help of data analytics and algorithms. The influencer tool analyzes audience demographics, content consistency, and engagement metrics to determine influencer authenticity.
vHub offers users a vast influencer database of over 5 million influencers on YouTube and Instagram. Users get detailed influencer analytics with insight into growth rates, audience demographics, average views, and engagement rates.
Streamlined Campaign Management:
Users can create customized lists tailored to their needs on vHub and add influencers to campaigns seamlessly. The tool offers real-time insights and reports on the performance of influencer-generated content.
vHub doesn’t have a fixed pricing pattern made available on their website. Users can contact their team to quote a plan or book a demo to experience the service.
Smartfluence is another influencer marketing tool for users to find look a like influencers. It is an ultimate influencer tracking tool that also helps users with influencer bidding, creating proposals, creator payouts, and performance tracking.
Smartfluence helps marketers predict the performance of their influencer marketing campaigns based on the influencer’s performance data. So, by comparing the expected performance of similar influencers, marketers can effortlessly identify the right creator for brands.
The user-friendly tool allows users to organize all their creators in the same place based on metrics like engagement and followers. For better access, users can import and export influencer data to spreadsheets.
The influencer tracking tool automatically tracks the creator's posts and audience demographics. Thereby, it helps marketers to examine whether the content has reached the target audience for the brand or not.
Smartfluence hasn’t made any pricing plans available for users. Marketers can take a product tour from the website to customize an ideal plan for their needs.