Nov 28, 2025
8 MIN READ
Ideas & Examples
Ideas & Examples
New Year Content Ideas for Influencers and Brands: 15 Ideas That Actually Work in 2025
New Year Content Ideas for Influencers and Brands: 15 Ideas That Actually Work in 2025
New Year Content Ideas for Influencers and Brands: 15 Ideas That Actually Work in 2025
Rashmi Singh
Rashmi Singh
Rashmi Singh
Rashmi Singh
Content Marketer @impulze.ai
Sections
Blog in Short ⏱️
Blog in Short ⏱️
A quick glance at the highlights—perfect for when you're short on time.
A quick glance at the highlights—perfect for when you're short on time.
Here are 15 quick New Year content ideas for influencers and brands:
New Year goal-setting videos
“Reset my life” routines
Vision board content
New Year glow-up transformations
Fitness & wellness challenges
Productivity and planning hacks
“What I’m leaving in 2024” trends
New habits & routines content
January product resets
Declutter & organization videos
Gratitude and reflection posts
New Year giveaways
Brand reboot announcements
Fresh content series launches
“Day 1 of 365” vlogs
These ideas are perfect for starting the year with strong engagement, fresh reach, and high audience motivation across Instagram, TikTok, and YouTube.
Every December, the internet starts buzzing with Christmas content but the real spike in fresh engagement actually happens in January. People are motivated, they want a “new start,” and they’re actively searching for inspiration, routines, challenges, and new product recommendations.
Whether you’re an influencer, a brand, or a creator building consistency this year, New Year content is a goldmine for reach and conversions.
Below are 15 New Year content ideas, each broken down with examples, formats, and how both influencers and brands can use them.
Let’s jump in.
1. New Year Goal-Setting Content
Goal-setting dominates search and social media every January. People want to feel organized, motivated, and “ready for their new chapter.” This is the perfect moment for influencers and brands to tap into intention-setting content that feels relatable, calming, and aspirational.
What to create
“My 2025 Goals” Reels or TikToks
Goal-setting templates
Monthly planners or digital downloads
“How I plan my year” long-form videos
Smart goals for fitness/skincare/finance/productivity
This content works because people are inspired but also overwhelmed in January. When you simplify the process for them, they save time, and they stick around for more.
Example
A fitness creator posts a Reel titled “My 5 Non-Negotiable Health Goals for 2025” and tags a brand’s protein, planner, and workout gear. This helps both the creator and the brand tap into high-intent customers who are looking for New Year upgrades.
How brands can use it
Run a “Set Your 2025 Goals” challenge featuring your product
Partner with creators to show how they use your brand in their routines
Share goal-setting templates on Instagram or Pinterest
Create a “New Year Starter Kit” bundle with your best products
Why this works
Goal-setting content stays relevant all year, ranks well in search engines, and has high save-and-share potential—great for both influencers and brands looking for evergreen January engagement.
2. “Reset My Life” Routines
The “life reset” trend explodes every January because people want a clean slate. These videos perform incredibly well on Reels, TikTok, and YouTube as they combine motivation, aesthetics, and practical steps.
What to create
Sunday reset for the New Year
New Year's morning routine
Night routine for productivity
Skincare or wellness reset
Home or room reset
Viewers love these because they feel like emotional refreshers, almost therapeutic.
Example
A lifestyle influencer posts “2025 Life Reset: Cleaning, Decluttering & Reorganizing My Space”. A home-organizing brand partners by sending storage baskets, planners, and organizers. This feels natural because it fits the content perfectly.
How brands can use it
Offer “New Year Reset” discount bundles
Partner with creators doing room makeovers
Share before–after transformations
Create a downloadable reset checklist
Why this works
People copy what they see. When a creator shares a calming reset routine using your brand—whether it’s skincare, fitness tools, planners, or home products—viewers are more likely to buy because the routine feels aspirational yet achievable.
3. Vision Board Content
Every January, vision boards take over social media and for good reason. People love starting the year by dreaming big and putting their goals on paper (or screen). From career upgrades and fitness goals to travel plans and personal growth, vision boards make intentions feel real.
For creators, it’s a fun, personal way to connect with followers. For brands, it’s a natural way to show up in aspirational, feel-good content without sounding salesy.
What to create
Digital vision boards for 2025
Pinterest vision board tutorials
“What’s on my 2025 vision board?”
Brand-centric vision board templates
Example
A beauty creator makes a “2025 Glow-Up Vision Board” featuring wellness habits, travel plans, and her favorite lip oils and serums. She tags the brands naturally within the aesthetic mood board.
How brands can use it
Offer downloadable templates
Share a “Brand Vision Board” for the year
Partner with creators to show product-inspired goals
Launch a “Create Your 2025 Vision Board” challenge
Why this works
Vision board content is highly save-worthy. People often save them to revisit throughout the year. That means longer shelf-life, more organic reach, and steady discoverability. It also performs extremely well on Pinterest, which sees massive New Year search spikes for “vision board ideas.”
4. New Year Glow-Up Transformations
“Glow-up” content never really goes out of style, but in the New Year it hits differently. This is the season when everyone is in upgrade mode—better skin, healthier body, sharper mindset, improved style, and even better work habits.
People are actively looking for inspiration and steps they can actually follow. That’s exactly why glow-up transformations perform so well in January. They feel motivating, relatable, and highly actionable, making them perfect for both creators and brands to plug into naturally.
What to create
Hair, skincare, or makeup glow-ups
Room décor glow-ups
Mental health or productivity glow-ups
Fitness transformations
Before–after content
Example
A skincare brand collaborates with 5 creators to do a “New Year Skin Reset Challenge” featuring a 30-day routine. Each influencer documents weekly progress in Reels and Stories.
How brands can use it
Launch a “30-Day Glow-Up Kit”
Partner with nano-influencers to showcase transformations
Create a community challenge using a hashtag
Offer weekly check-ins or tips
Why this works
Transformation content gives people hope. It visually shows improvement and improvement is what New Year energy is all about. It inspires people emotionally, which leads to higher conversions.
5. Fitness & Wellness Challenges
January is when motivation is at its highest and excuses are at their lowest. Gyms are packed, wellness apps see a spike in downloads, and people everywhere are searching for simple routines they can stick to. That’s why fitness and wellness challenges work so well at the start of the year. They give people structure, accountability, and a sense of community—all wrapped into one.
Whether it’s a 7-day workout streak, a 21-day wellness reset, or a simple daily habit challenge, this kind of content is easy to follow, easy to share, and incredibly engaging for both influencers and brands.
What to create
10-day workout challenges
30-day habit challenges
Dry January
Meditation or journaling routines
Healthy meal prep
Example
A creator posts “My 30-Day 10,000 Steps Challenge” and partners with a smartwatch brand. Engagement is huge because people follow along daily.
How brands can use it
Launch your own challenge
Offer challenge guides, templates, or trackers
Send PR packages to fitness creators
Run giveaways for participants
Why this works
Challenges build community. People feel like they’re doing something together, which increases participation, shares, and even repeat visits to your page.
6. Productivity & Planning Hacks for the New Year
January is when everyone suddenly wants structure. People want better routines, cleaner schedules, and finally that “organized life” they’ve been promising themselves. That’s why productivity and planning content perform so well during the first few weeks of the year.
From digital planners to physical notebooks, this is the season when people actively search for tools to help them stay on track.
What to Create
Weekly planning routines
“Plan my week with me” videos
Digital planner or Notion setup tutorials
Desk setup and productivity resets
Time-blocking examples for work-life balance
Example
A creator shares a Reel titled “How I Plan My Entire Week in 15 Minutes” using a digital planner, desk lamp, stationery, and coffee brand. The content feels organic because viewers are already looking for ways to be more productive.
How Brands Can Use It
Planner brands, software tools, stationery, desk accessories, coffee brands, and even wellness brands fit perfectly here. You can launch a New Year planning kit, offer free planner downloads, sponsor “Plan With Me” content, or create productivity bundles.
Why This Works
Planning content gets saved more than most formats. People revisit it all year, which means long-term visibility, repeated brand exposure, and steady discovery well beyond January.
7. “What I’m Leaving in the Old Year” Trend
This trend explodes every New Year because it’s deeply emotional and highly relatable. People use it to reflect, set boundaries, and mentally reset. It’s not just about habits—it’s about mindsets, relationships, finances, health, and self-worth. That emotional layer makes this type of content incredibly shareable.
What to Create
“Things I’m leaving in last year” posts
Boundary-setting content
Mental health reset videos
Financial habit cleanups
Toxic routines vs healthy routines
Example:
A wellness creator posts a carousel titled “Things I’m Leaving Behind to Protect My Peace in 2026” featuring journaling, herbal tea, and skincare brands, naturally as part of her new self-care routine.
How brands can use this:
Wellness, skincare, fitness, financial tools, therapy apps, and lifestyle brands align very naturally. You can create campaigns focused on detoxing old habits, offer reflection journals, or run a “Leave It Behind” challenge with creators.
Why this works:
This content feels personal and emotional. When viewers resonate, they comment, share, and save—giving you massive organic reach and conversation-driven engagement.
8. New Habits & Daily Routine Content
Every New Year begins with the same question: “What habits am I going to stick to this time?” That’s why habit-based content performs incredibly well in January.
People are actively searching for routines they can copy—whether it’s skincare, fitness, finance, productivity, or mental health.
What to create:
Morning routine for success
Night routine for better sleep
Skincare and wellness routines
Budgeting or journaling habits
Fitness habits for beginners
Example:
A beauty creator shares “My 2025 Morning Routine for Clear Skin” using a 4-step routine with the same skincare set every day. The repetition builds strong product association.
How brands can use this:
Brands can build habit-based campaigns instead of one-off posts. Send creators complete routine kits, create routine guides, run 14–30 day habit challenges, and encourage daily check-ins.
Why this works:
Habits are about consistency and consistent content leads to stronger trust. When viewers see your product used daily, it becomes part of their imagined routine, making purchase decisions easier.
9. January Product Reset Content
January is the perfect time for a reset—mentally, emotionally, and even when it comes to products we use every day. After the chaos of December, people naturally feel the urge to clean out the old and make space for better habits and better choices. That’s why “product reset” content performs so well this month.
Swapping worn-out skincare, expired makeup, cluttered home items, or outdated fitness gear feels emotional and practical at the same time. For beauty, wellness, home, fitness, and lifestyle brands, this content fits seamlessly into the New Year “fresh start” mindset and feels genuinely helpful rather than promotional.
What to create:
Skincare shelf resets
Makeup bag cleanouts
Closet or wardrobe resets
Home essentials reset
Fitness equipment reset
Example:
A creator films “Resetting My Skincare Shelf for 2025” and removes all expired products before arranging a new routine using only 5 partner brand products.
How brands can use this:
You can launch New Year starter kits, limited-edition reset bundles, or “2025 Essentials” collections. Collaborate with creators to walk through why they chose each product.
Why this works:
Resets spark a buying mindset without feeling pushy. Viewers emotionally accept the idea of replacing old items with new ones, which increases conversion rates naturally.
10. Declutter & Organization Videos
Decluttering goes beyond physical cleaning—it’s a mental reset too. After the excess of December, people crave simplicity, structure, and calm. That’s why declutter and organization videos explode at the start of the year.
From wardrobe clean-outs and kitchen resets to digital decluttering and productivity setups, this content deeply resonates with the “new year, new me” mindset. For home, lifestyle, storage, tech, and wellness brands, this is a natural way to showcase products as tools for a more organized life, without sounding sales-driven.
What to create:
Closet cleanouts
Kitchen and pantry organization
Desk decluttering
Digital declutter (files, apps, emails)
Minimalism challenges
Example:
A home creator shows a full room reorganization using labeled storage boxes and closet organizers from a home décor brand. The before–after transformation drives massive saves.
How brands can use this:
Home brands can introduce declutter bundles, offer New Year discounts on organizers, or run a 30-day clutter-free challenge with creators.
Why this works:
The visual satisfaction of decluttering videos triggers dopamine-like engagement. People love transformation content, and it positions your products as tools for order and peace of mind.
11. Gratitude & Reflection Posts
Even though January is all about looking ahead, people also love pausing to reflect on what the past year taught them. Gratitude and reflection content adds emotional depth to the fast-paced New Year feed filled with goals and transformations. These posts feel honest, vulnerable, and relatable.
For brands, this is a softer storytelling moment to highlight community, milestones, impact, or customer love rather than pushing products directly.
What to create:
Lessons learned last year
Gratitude lists
Biggest wins and failures
Personal growth reflections
Mental health journeys
Example:
A creator shares “10 Lessons 2024 Taught Me” with a journaling brand as a soft sponsor. The post focuses on mindset, not selling.
How brands can use this:
Mental wellness brands, therapy platforms, journaling tools, wellness drinks, and self-care brands fit naturally here. You can offer reflection prompts, gratitude journals, or New Year mindset workshops.
Why this works:
Emotional stories build long-term brand trust. People may not buy immediately, but they remember brands that show up during meaningful moments.
12. New Year Giveaways
January giveaways feel extra exciting because people emotionally associate the New Year with lucky beginnings and fresh opportunities. After the heavy spending of December, audiences are more eager to participate in free contests and brand collaborations. This makes January one of the best months for engagement-driven campaigns.
Whether it’s a product bundle, service subscription, or exclusive experience, giveaways during this period attract high participation, quality followers, and strong brand recall for both influencers and DTC brands.
What to create:
New Year reset giveaways
Fitness starter kit giveaways
Skincare routine bundles
Community-first challenges
Example:
A wellness brand partners with 5 creators to give away a complete “New Year Reset Kit” including supplements, workout tools, and planners.
How brands can use this:
Use giveaways to grow email lists, boost followers, drive UGC, and introduce new products. Make it participation-based instead of simple “tag and win” formats.
Why this works:
Giveaways create rapid reach and excitement. They also bring large volumes of new profile visitors during a high-intent season.
13. Brand Reboot Announcements
January feels like a natural “reset button” for both people and brands. That’s why rebrands, refreshed packaging, new website designs, or improved product formulas perform especially well during this time. Audiences are already emotionally primed for change, growth, and upgrades.
A New Year reboot announcement doesn’t feel random but intentional. Brands can use this moment to share their evolution story, new vision, or improvements based on customer feedback, making the update feel meaningful rather than promotional.
What to create:
New packaging reveals
New messaging or values
New product categories
Website or logo refresh
Example:
A skincare brand announces “Same Clean formulas, New Sustainable Packaging for 2025” through creator unboxings and founder storytelling.
How brands can use this:
Share behind-the-scenes content, founder journeys, and “why we changed” stories. Let creators introduce the new brand identity through relatable videos.
Why this works:
Audiences expect change in January. It feels natural rather than disruptive, making rebrands easier to accept and more memorable.
14. Fresh Content Series Launches
January is when people build new routines, and that makes it the perfect time to launch long-term content series. Whether it’s a 30-day challenge, weekly educational videos, or behind-the-scenes brand journeys, audiences are more willing to commit during this period. They’re actively seeking structure and consistency in their feed.
For creators, this helps build loyal viewership. For brands, sponsoring or creating a fresh series now leads to stronger long-term engagement instead of one-off visibility.
What to create:
“Day 1 of 365”
Weekly motivation series
Monthly transformation diaries
Skill-building series
Example:
A creator launches “365 Days of Healthy Habits” with rotating brand sponsors for skincare, fitness, and wellness.
How brands can use this:
Instead of paying for one-off posts, brands can become long-term series sponsors. This builds deeper trust and repeated exposure.
Why this works:
Series-based content trains audiences to come back regularly, improving retention, engagement, and brand recall over time.
15. “Day 1 of 365” Vlogs
The first day of the year carries a unique emotional weight—it feels symbolic, hopeful, and deeply personal. “Day 1 of 365” vlogs capture that quiet excitement of starting fresh. These videos often show morning routines, goal-setting moments, journaling, workouts, or simple life resets.
Because the content feels raw and intimate, brand integrations come across as natural and subtle. This makes it a powerful format for lifestyle, wellness, productivity, fashion, and self-care brands.
What to create:
Morning routines on Jan 1st
Goal planning sessions
Gym visits
Family traditions
Quiet solo resets
Example:
A lifestyle creator posts “Day 1 of 365 – My First Day of 2025” featuring coffee, planners, skincare, and gym wear seamlessly.
How brands can use this:
Send creators Day 1 kits, wellness boxes, morning routine essentials, or fitness starter packs for authentic integrations.
Why this works:
People are emotionally invested in Day 1. Brands that appear naturally during this moment benefit from higher trust and stronger memory recall.
Get Started!
All these New Year content ideas can drive massive reach, engagement, and sales—but only when they’re executed with the right creators. The difference between a campaign that looks good and one that actually performs usually comes down to creator selection, audience quality, and campaign structure. When your brand partners with creators who truly align with your niche, values, and customer base, your New Year campaigns stop feeling like promotions and start feeling like real conversations.
If you’re planning to run influencer or UGC campaigns next year, now is the perfect time to build your creator pipeline. With impulze.ai, you can discover vetted creators, analyze audiences, check fake followers, manage outreach, and track campaign performance—all in one place.
👉 Book a demo and see how we can help you find the right creators and run high-performing campaigns with confidence.
Every December, the internet starts buzzing with Christmas content but the real spike in fresh engagement actually happens in January. People are motivated, they want a “new start,” and they’re actively searching for inspiration, routines, challenges, and new product recommendations.
Whether you’re an influencer, a brand, or a creator building consistency this year, New Year content is a goldmine for reach and conversions.
Below are 15 New Year content ideas, each broken down with examples, formats, and how both influencers and brands can use them.
Let’s jump in.
1. New Year Goal-Setting Content
Goal-setting dominates search and social media every January. People want to feel organized, motivated, and “ready for their new chapter.” This is the perfect moment for influencers and brands to tap into intention-setting content that feels relatable, calming, and aspirational.
What to create
“My 2025 Goals” Reels or TikToks
Goal-setting templates
Monthly planners or digital downloads
“How I plan my year” long-form videos
Smart goals for fitness/skincare/finance/productivity
This content works because people are inspired but also overwhelmed in January. When you simplify the process for them, they save time, and they stick around for more.
Example
A fitness creator posts a Reel titled “My 5 Non-Negotiable Health Goals for 2025” and tags a brand’s protein, planner, and workout gear. This helps both the creator and the brand tap into high-intent customers who are looking for New Year upgrades.
How brands can use it
Run a “Set Your 2025 Goals” challenge featuring your product
Partner with creators to show how they use your brand in their routines
Share goal-setting templates on Instagram or Pinterest
Create a “New Year Starter Kit” bundle with your best products
Why this works
Goal-setting content stays relevant all year, ranks well in search engines, and has high save-and-share potential—great for both influencers and brands looking for evergreen January engagement.
2. “Reset My Life” Routines
The “life reset” trend explodes every January because people want a clean slate. These videos perform incredibly well on Reels, TikTok, and YouTube as they combine motivation, aesthetics, and practical steps.
What to create
Sunday reset for the New Year
New Year's morning routine
Night routine for productivity
Skincare or wellness reset
Home or room reset
Viewers love these because they feel like emotional refreshers, almost therapeutic.
Example
A lifestyle influencer posts “2025 Life Reset: Cleaning, Decluttering & Reorganizing My Space”. A home-organizing brand partners by sending storage baskets, planners, and organizers. This feels natural because it fits the content perfectly.
How brands can use it
Offer “New Year Reset” discount bundles
Partner with creators doing room makeovers
Share before–after transformations
Create a downloadable reset checklist
Why this works
People copy what they see. When a creator shares a calming reset routine using your brand—whether it’s skincare, fitness tools, planners, or home products—viewers are more likely to buy because the routine feels aspirational yet achievable.
3. Vision Board Content
Every January, vision boards take over social media and for good reason. People love starting the year by dreaming big and putting their goals on paper (or screen). From career upgrades and fitness goals to travel plans and personal growth, vision boards make intentions feel real.
For creators, it’s a fun, personal way to connect with followers. For brands, it’s a natural way to show up in aspirational, feel-good content without sounding salesy.
What to create
Digital vision boards for 2025
Pinterest vision board tutorials
“What’s on my 2025 vision board?”
Brand-centric vision board templates
Example
A beauty creator makes a “2025 Glow-Up Vision Board” featuring wellness habits, travel plans, and her favorite lip oils and serums. She tags the brands naturally within the aesthetic mood board.
How brands can use it
Offer downloadable templates
Share a “Brand Vision Board” for the year
Partner with creators to show product-inspired goals
Launch a “Create Your 2025 Vision Board” challenge
Why this works
Vision board content is highly save-worthy. People often save them to revisit throughout the year. That means longer shelf-life, more organic reach, and steady discoverability. It also performs extremely well on Pinterest, which sees massive New Year search spikes for “vision board ideas.”
4. New Year Glow-Up Transformations
“Glow-up” content never really goes out of style, but in the New Year it hits differently. This is the season when everyone is in upgrade mode—better skin, healthier body, sharper mindset, improved style, and even better work habits.
People are actively looking for inspiration and steps they can actually follow. That’s exactly why glow-up transformations perform so well in January. They feel motivating, relatable, and highly actionable, making them perfect for both creators and brands to plug into naturally.
What to create
Hair, skincare, or makeup glow-ups
Room décor glow-ups
Mental health or productivity glow-ups
Fitness transformations
Before–after content
Example
A skincare brand collaborates with 5 creators to do a “New Year Skin Reset Challenge” featuring a 30-day routine. Each influencer documents weekly progress in Reels and Stories.
How brands can use it
Launch a “30-Day Glow-Up Kit”
Partner with nano-influencers to showcase transformations
Create a community challenge using a hashtag
Offer weekly check-ins or tips
Why this works
Transformation content gives people hope. It visually shows improvement and improvement is what New Year energy is all about. It inspires people emotionally, which leads to higher conversions.
5. Fitness & Wellness Challenges
January is when motivation is at its highest and excuses are at their lowest. Gyms are packed, wellness apps see a spike in downloads, and people everywhere are searching for simple routines they can stick to. That’s why fitness and wellness challenges work so well at the start of the year. They give people structure, accountability, and a sense of community—all wrapped into one.
Whether it’s a 7-day workout streak, a 21-day wellness reset, or a simple daily habit challenge, this kind of content is easy to follow, easy to share, and incredibly engaging for both influencers and brands.
What to create
10-day workout challenges
30-day habit challenges
Dry January
Meditation or journaling routines
Healthy meal prep
Example
A creator posts “My 30-Day 10,000 Steps Challenge” and partners with a smartwatch brand. Engagement is huge because people follow along daily.
How brands can use it
Launch your own challenge
Offer challenge guides, templates, or trackers
Send PR packages to fitness creators
Run giveaways for participants
Why this works
Challenges build community. People feel like they’re doing something together, which increases participation, shares, and even repeat visits to your page.
6. Productivity & Planning Hacks for the New Year
January is when everyone suddenly wants structure. People want better routines, cleaner schedules, and finally that “organized life” they’ve been promising themselves. That’s why productivity and planning content perform so well during the first few weeks of the year.
From digital planners to physical notebooks, this is the season when people actively search for tools to help them stay on track.
What to Create
Weekly planning routines
“Plan my week with me” videos
Digital planner or Notion setup tutorials
Desk setup and productivity resets
Time-blocking examples for work-life balance
Example
A creator shares a Reel titled “How I Plan My Entire Week in 15 Minutes” using a digital planner, desk lamp, stationery, and coffee brand. The content feels organic because viewers are already looking for ways to be more productive.
How Brands Can Use It
Planner brands, software tools, stationery, desk accessories, coffee brands, and even wellness brands fit perfectly here. You can launch a New Year planning kit, offer free planner downloads, sponsor “Plan With Me” content, or create productivity bundles.
Why This Works
Planning content gets saved more than most formats. People revisit it all year, which means long-term visibility, repeated brand exposure, and steady discovery well beyond January.
7. “What I’m Leaving in the Old Year” Trend
This trend explodes every New Year because it’s deeply emotional and highly relatable. People use it to reflect, set boundaries, and mentally reset. It’s not just about habits—it’s about mindsets, relationships, finances, health, and self-worth. That emotional layer makes this type of content incredibly shareable.
What to Create
“Things I’m leaving in last year” posts
Boundary-setting content
Mental health reset videos
Financial habit cleanups
Toxic routines vs healthy routines
Example:
A wellness creator posts a carousel titled “Things I’m Leaving Behind to Protect My Peace in 2026” featuring journaling, herbal tea, and skincare brands, naturally as part of her new self-care routine.
How brands can use this:
Wellness, skincare, fitness, financial tools, therapy apps, and lifestyle brands align very naturally. You can create campaigns focused on detoxing old habits, offer reflection journals, or run a “Leave It Behind” challenge with creators.
Why this works:
This content feels personal and emotional. When viewers resonate, they comment, share, and save—giving you massive organic reach and conversation-driven engagement.
8. New Habits & Daily Routine Content
Every New Year begins with the same question: “What habits am I going to stick to this time?” That’s why habit-based content performs incredibly well in January.
People are actively searching for routines they can copy—whether it’s skincare, fitness, finance, productivity, or mental health.
What to create:
Morning routine for success
Night routine for better sleep
Skincare and wellness routines
Budgeting or journaling habits
Fitness habits for beginners
Example:
A beauty creator shares “My 2025 Morning Routine for Clear Skin” using a 4-step routine with the same skincare set every day. The repetition builds strong product association.
How brands can use this:
Brands can build habit-based campaigns instead of one-off posts. Send creators complete routine kits, create routine guides, run 14–30 day habit challenges, and encourage daily check-ins.
Why this works:
Habits are about consistency and consistent content leads to stronger trust. When viewers see your product used daily, it becomes part of their imagined routine, making purchase decisions easier.
9. January Product Reset Content
January is the perfect time for a reset—mentally, emotionally, and even when it comes to products we use every day. After the chaos of December, people naturally feel the urge to clean out the old and make space for better habits and better choices. That’s why “product reset” content performs so well this month.
Swapping worn-out skincare, expired makeup, cluttered home items, or outdated fitness gear feels emotional and practical at the same time. For beauty, wellness, home, fitness, and lifestyle brands, this content fits seamlessly into the New Year “fresh start” mindset and feels genuinely helpful rather than promotional.
What to create:
Skincare shelf resets
Makeup bag cleanouts
Closet or wardrobe resets
Home essentials reset
Fitness equipment reset
Example:
A creator films “Resetting My Skincare Shelf for 2025” and removes all expired products before arranging a new routine using only 5 partner brand products.
How brands can use this:
You can launch New Year starter kits, limited-edition reset bundles, or “2025 Essentials” collections. Collaborate with creators to walk through why they chose each product.
Why this works:
Resets spark a buying mindset without feeling pushy. Viewers emotionally accept the idea of replacing old items with new ones, which increases conversion rates naturally.
10. Declutter & Organization Videos
Decluttering goes beyond physical cleaning—it’s a mental reset too. After the excess of December, people crave simplicity, structure, and calm. That’s why declutter and organization videos explode at the start of the year.
From wardrobe clean-outs and kitchen resets to digital decluttering and productivity setups, this content deeply resonates with the “new year, new me” mindset. For home, lifestyle, storage, tech, and wellness brands, this is a natural way to showcase products as tools for a more organized life, without sounding sales-driven.
What to create:
Closet cleanouts
Kitchen and pantry organization
Desk decluttering
Digital declutter (files, apps, emails)
Minimalism challenges
Example:
A home creator shows a full room reorganization using labeled storage boxes and closet organizers from a home décor brand. The before–after transformation drives massive saves.
How brands can use this:
Home brands can introduce declutter bundles, offer New Year discounts on organizers, or run a 30-day clutter-free challenge with creators.
Why this works:
The visual satisfaction of decluttering videos triggers dopamine-like engagement. People love transformation content, and it positions your products as tools for order and peace of mind.
11. Gratitude & Reflection Posts
Even though January is all about looking ahead, people also love pausing to reflect on what the past year taught them. Gratitude and reflection content adds emotional depth to the fast-paced New Year feed filled with goals and transformations. These posts feel honest, vulnerable, and relatable.
For brands, this is a softer storytelling moment to highlight community, milestones, impact, or customer love rather than pushing products directly.
What to create:
Lessons learned last year
Gratitude lists
Biggest wins and failures
Personal growth reflections
Mental health journeys
Example:
A creator shares “10 Lessons 2024 Taught Me” with a journaling brand as a soft sponsor. The post focuses on mindset, not selling.
How brands can use this:
Mental wellness brands, therapy platforms, journaling tools, wellness drinks, and self-care brands fit naturally here. You can offer reflection prompts, gratitude journals, or New Year mindset workshops.
Why this works:
Emotional stories build long-term brand trust. People may not buy immediately, but they remember brands that show up during meaningful moments.
12. New Year Giveaways
January giveaways feel extra exciting because people emotionally associate the New Year with lucky beginnings and fresh opportunities. After the heavy spending of December, audiences are more eager to participate in free contests and brand collaborations. This makes January one of the best months for engagement-driven campaigns.
Whether it’s a product bundle, service subscription, or exclusive experience, giveaways during this period attract high participation, quality followers, and strong brand recall for both influencers and DTC brands.
What to create:
New Year reset giveaways
Fitness starter kit giveaways
Skincare routine bundles
Community-first challenges
Example:
A wellness brand partners with 5 creators to give away a complete “New Year Reset Kit” including supplements, workout tools, and planners.
How brands can use this:
Use giveaways to grow email lists, boost followers, drive UGC, and introduce new products. Make it participation-based instead of simple “tag and win” formats.
Why this works:
Giveaways create rapid reach and excitement. They also bring large volumes of new profile visitors during a high-intent season.
13. Brand Reboot Announcements
January feels like a natural “reset button” for both people and brands. That’s why rebrands, refreshed packaging, new website designs, or improved product formulas perform especially well during this time. Audiences are already emotionally primed for change, growth, and upgrades.
A New Year reboot announcement doesn’t feel random but intentional. Brands can use this moment to share their evolution story, new vision, or improvements based on customer feedback, making the update feel meaningful rather than promotional.
What to create:
New packaging reveals
New messaging or values
New product categories
Website or logo refresh
Example:
A skincare brand announces “Same Clean formulas, New Sustainable Packaging for 2025” through creator unboxings and founder storytelling.
How brands can use this:
Share behind-the-scenes content, founder journeys, and “why we changed” stories. Let creators introduce the new brand identity through relatable videos.
Why this works:
Audiences expect change in January. It feels natural rather than disruptive, making rebrands easier to accept and more memorable.
14. Fresh Content Series Launches
January is when people build new routines, and that makes it the perfect time to launch long-term content series. Whether it’s a 30-day challenge, weekly educational videos, or behind-the-scenes brand journeys, audiences are more willing to commit during this period. They’re actively seeking structure and consistency in their feed.
For creators, this helps build loyal viewership. For brands, sponsoring or creating a fresh series now leads to stronger long-term engagement instead of one-off visibility.
What to create:
“Day 1 of 365”
Weekly motivation series
Monthly transformation diaries
Skill-building series
Example:
A creator launches “365 Days of Healthy Habits” with rotating brand sponsors for skincare, fitness, and wellness.
How brands can use this:
Instead of paying for one-off posts, brands can become long-term series sponsors. This builds deeper trust and repeated exposure.
Why this works:
Series-based content trains audiences to come back regularly, improving retention, engagement, and brand recall over time.
15. “Day 1 of 365” Vlogs
The first day of the year carries a unique emotional weight—it feels symbolic, hopeful, and deeply personal. “Day 1 of 365” vlogs capture that quiet excitement of starting fresh. These videos often show morning routines, goal-setting moments, journaling, workouts, or simple life resets.
Because the content feels raw and intimate, brand integrations come across as natural and subtle. This makes it a powerful format for lifestyle, wellness, productivity, fashion, and self-care brands.
What to create:
Morning routines on Jan 1st
Goal planning sessions
Gym visits
Family traditions
Quiet solo resets
Example:
A lifestyle creator posts “Day 1 of 365 – My First Day of 2025” featuring coffee, planners, skincare, and gym wear seamlessly.
How brands can use this:
Send creators Day 1 kits, wellness boxes, morning routine essentials, or fitness starter packs for authentic integrations.
Why this works:
People are emotionally invested in Day 1. Brands that appear naturally during this moment benefit from higher trust and stronger memory recall.
Get Started!
All these New Year content ideas can drive massive reach, engagement, and sales—but only when they’re executed with the right creators. The difference between a campaign that looks good and one that actually performs usually comes down to creator selection, audience quality, and campaign structure. When your brand partners with creators who truly align with your niche, values, and customer base, your New Year campaigns stop feeling like promotions and start feeling like real conversations.
If you’re planning to run influencer or UGC campaigns next year, now is the perfect time to build your creator pipeline. With impulze.ai, you can discover vetted creators, analyze audiences, check fake followers, manage outreach, and track campaign performance—all in one place.
👉 Book a demo and see how we can help you find the right creators and run high-performing campaigns with confidence.
Frequently Asked Questions
What type of New Year content performs best for influencers in 2025?
What type of New Year content performs best for influencers in 2025?
What type of New Year content performs best for influencers in 2025?
How can DTC brands use New Year content for sales and not just engagement?
How can DTC brands use New Year content for sales and not just engagement?
How can DTC brands use New Year content for sales and not just engagement?
Is January a good month to run influencer marketing campaigns?
Is January a good month to run influencer marketing campaigns?
Is January a good month to run influencer marketing campaigns?
How do I find the right creators for New Year campaigns?
How do I find the right creators for New Year campaigns?
How do I find the right creators for New Year campaigns?
What’s the average budget for New Year influencer campaigns?
What’s the average budget for New Year influencer campaigns?
What’s the average budget for New Year influencer campaigns?
Can UGC creators work better than influencers for New Year campaigns?
Can UGC creators work better than influencers for New Year campaigns?
Can UGC creators work better than influencers for New Year campaigns?
How early should brands plan their New Year influencer campaigns?
How early should brands plan their New Year influencer campaigns?
How early should brands plan their New Year influencer campaigns?
Author Bio
Author Bio
Rashmi Singh
Rashmi Singh
Rashmi Singh is a writer and strategist with more than 7 years of experience. When not writing, she is either spending time with her friends or planning her next trip. You can learn more about her here.
Rashmi Singh is a writer and strategist with more than 7 years of experience. When not writing, she is either spending time with her friends or planning her next trip. You can learn more about her here.
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Join over 30,000+ SocialiQ users who have installed this free Chrome extension to search, analyze, save, and contact influencers directly on TikTok, YouTube, and Instagram.
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Join over 30,000+ SocialiQ users who have installed this free Chrome extension to search, analyze, save, and contact influencers directly on TikTok, YouTube, and Instagram.
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May be Later