Top 20 Beauty Gurus on YouTube

Top 20 Beauty Gurus on YouTube

Top 20 Beauty Gurus on YouTube

The world of YouTube has given rise to some of the most creative beauty gurus, shaping trends and guiding millions of viewers with their tutorials and reviews. From makeup hacks to honest product insights, these beauty creators are trusted voices. For brands and agencies, collaborating with the right beauty gurus can drive genuine influence and engagement.

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How to Find Beauty Gurus on YouTube

How to Find Beauty Gurus on YouTube

YouTube is still the heart of long-form beauty content. While TikTok thrives on quick transformations, beauty gurus on YouTube dive deeper — from 20-minute makeup tutorials to honest product hauls and in-depth reviews. These creators influence purchasing decisions because viewers spend time with them, learn from them, and trust their recommendations. For brands, the real question is which YouTubers can carry your products into routines that audiences watch from start to finish.

Here’s how you can approach it:

YouTube is still the heart of long-form beauty content. While TikTok thrives on quick transformations, beauty gurus on YouTube dive deeper — from 20-minute makeup tutorials to honest product hauls and in-depth reviews. These creators influence purchasing decisions because viewers spend time with them, learn from them, and trust their recommendations. For brands, the real question is which YouTubers can carry your products into routines that audiences watch from start to finish.

Here’s how you can approach it:

YouTube is still the heart of long-form beauty content. While TikTok thrives on quick transformations, beauty gurus on YouTube dive deeper — from 20-minute makeup tutorials to honest product hauls and in-depth reviews. These creators influence purchasing decisions because viewers spend time with them, learn from them, and trust their recommendations. For brands, the real question is which YouTubers can carry your products into routines that audiences watch from start to finish.

Here’s how you can approach it:

1. Define your campaign goal

1. Define your campaign goal

Start with a focused statement.

Example: “We’re a skincare brand, and we want YouTube beauty creators who can make detailed tutorials for women aged 20–35.”

This keeps your outreach purposeful.

2. Search with a YouTube-specific lens

2. Search with a YouTube-specific lens

Go beyond “beauty YouTuber.” Add depth and local cues:

  • Keywords: “US beauty review channel,” “UK makeup tutorial YouTuber,” “best skincare reviews YouTube.”

  • Trends: Who covers Sephora hauls, Ulta Beauty reviews, seasonal makeup looks?

  • Competitor collabs: Which beauty gurus already showcase similar products?

On Impulze, you can filter by niche, location, and engagement to quickly build a list of relevant creators.

3. Check engagement and audience demographics

3. Check engagement and audience demographics

Not all big YouTubers have influence in your target market. Always check:

  • View-to-subscriber ratio.

  • Comments showing purchase intent (“I’m buying this after watching your review!”).

  • Analytics confirming the audience is aligned with your target region.

Our free Chrome extension SocialiQ gives you instant engagement and audience insights.

4. Match creator style with your brand

4. Match creator style with your brand

YouTube beauty fans love variety. Match influencers with your product type:

  • Makeup brands: tutorials, full-face looks, transformations.

  • Skincare brands: routine breakdowns, ingredient explainers.

  • Luxury brands: high-glam tutorials, celebrity-inspired looks.

5. Test with small collaborations

5. Test with small collaborations

Run pilots before scaling up:

  • A first-impressions video.

  • A tutorial integrating your product.

  • A comparison review against competitors.

With Impulze, you can find Beauty Gurus on YouTube, analyze them, save profiles, outreach them, track collaborations, and measure results before scaling up to bigger partnerships.

Frequently Asked Questions

Who are the best beauty gurus on YouTube right now?

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Who are the best beauty gurus on YouTube right now?

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Who are the best beauty gurus on YouTube right now?

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Why do brands collaborate with top YouTube beauty influencers?

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Why do brands collaborate with top YouTube beauty influencers?

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Why do brands collaborate with top YouTube beauty influencers?

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How can I find the right beauty influencer YouTube channels for my brand?

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How can I find the right beauty influencer YouTube channels for my brand?

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How can I find the right beauty influencer YouTube channels for my brand?

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What do popular beauty YouTubers charge for promotions?

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What do popular beauty YouTubers charge for promotions?

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What do popular beauty YouTubers charge for promotions?

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Are makeup gurus on YouTube better than Instagram influencers for campaigns?

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Are makeup gurus on YouTube better than Instagram influencers for campaigns?

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Are makeup gurus on YouTube better than Instagram influencers for campaigns?

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How do I see which beauty gurus my competitors are working with?

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How do I see which beauty gurus my competitors are working with?

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How do I see which beauty gurus my competitors are working with?

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What’s the ROI of working with YouTube beauty experts?

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What’s the ROI of working with YouTube beauty experts?

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What’s the ROI of working with YouTube beauty experts?

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