Nov 26, 2025
9 MIN READ
Ideas & Examples
Ideas & Examples
Christmas Content Ideas for Influencers and Brands
Christmas Content Ideas for Influencers and Brands
Christmas Content Ideas for Influencers and Brands
Rashmi Singh
Rashmi Singh
Rashmi Singh
Rashmi Singh
Content Marketer @impulze.ai
Sections
Blog in Short ⏱️
Blog in Short ⏱️
A quick glance at the highlights—perfect for when you're short on time.
A quick glance at the highlights—perfect for when you're short on time.
If you’re planning your Christmas content and need fast ideas that actually work, here’s a simple, value-packed list of 15 festive concepts you can use right away.
1. Christmas Gift Guides
Budget gifts, luxury gifts, niche gift ideas
Great for affiliate links & product discovery
2. Festive Morning Routine
Show skincare, makeup, food, or wellness rituals
Works well for lifestyle and beauty creators
3. Holiday GRWMs (Get Ready With Me)
Festive makeup, outfits, hair, or styling
Highly engaging and easy to produce
4. Christmas Recipe Reels
Cookies, hot chocolate, festive snacks
Perfect for food, home, and wellness brands
5. Advent Calendar Series
12 days of tips, small products, or surprises
Drives high retention and repeat visits
6. “What I Bought for Christmas” Hauls
Great for shopping categories, beauty, fashion
Boosts brand awareness & impulse purchases
7. Christmas Makeover / Transformation
Home décor, fashion fits, room glow-ups
Highly shareable before/after format
Read the entire blog to learn about all 15 content ideas for Christmas and how to find the right influencers for this.
Do you remember how Lego made everyone feel like part of something bigger with #BuildToGive? One festive build from a creator meant one Lego set donated to a child. It was fun, emotional, and incredibly contagious online.
The campaign was a huge success, and the brand donated more than 500,000 LEGO to children in need in 2019 – all powered by creators, families, and everyday users joining in!
Now, I know it’s not easy to match that level of magic. Not every brand can donate half a million gifts or rally a global community overnight. But here’s the good news: you don’t need a huge budget or millions of followers to create Christmas content that spreads joy, sparks engagement, and drives real results.
Below, I have jotted down 15 Christmas content ideas that actually work for influencers and brands. So let’s get started!
1. Christmas Gift Guide Series
Gift guides are the backbone of Christmas content because they solve a real problem: people don’t know what to buy. When creators or brands curate ready-made lists, shoppers feel relieved; they save time, avoid confusion, and get quick, trustworthy recommendations.
This is why gift guides consistently rank among the highest-performing holiday formats. They’re easy to create, extremely shareable, and perfect for affiliate links, brand partnerships, or boosting product sales.
What to create:
Gifts Under ₹999 / $20 — budget-friendly essentials
Luxury Gifts — premium items for special people
Gifts for Him/Her — universal category with high search volume
Gifts for Beauty Lovers — skincare, makeup, fragrances
Gifts for Fitness Lovers — supplements, gear, wellness tools
Gifts for Last-Minute Shoppers — fast shipping, digital gifts
Why this works:
People are actively searching for “gift ideas” in December
Saves shoppers time → higher conversions
Helps smaller creators drive affiliate income
Brands get natural product placement without feeling pushy
How DTC brands can use this Christmas idea:
Send creators themed gift boxes
Offer exclusive discount codes for each creator
Ask creators to make “saveable” Reels or carousels
Turn top-performing gift guides into paid ads
Add a “Christmas Gift Guide” page on your website and embed creator content
How influencers can use this Christmas idea:
Create niche gift guides based on your audience (e.g., “Gifts for Students,” “Gifts for Gym Girls”)
Include a mix of brand collabs + affiliate products
Make multiple short reels instead of one long video
Upload guides on IG, TikTok, YouTube Shorts, and Pinterest for multi-platform visibility
2. Christmas Morning Routine (Featuring Your Product)
Christmas morning content performs incredibly well because it taps into nostalgia, cozy vibes, and real-life moments. Audiences love seeing how creators celebrate, what products they’re using, and how they set the tone for the holiday. It feels intimate yet aspirational — the perfect mix for both engagement and sales.
Brands can seamlessly integrate products into routines, and creators can turn these into simple but powerful storytelling moments.
What to create:
“Christmas Morning Routine” vlog — aesthetic, slow-paced shots of skincare, coffee, cozy blankets.
Festive skincare or makeup routine — featuring holiday glow products, winter essentials.
“Getting ready for Christmas brunch” — outfit + makeup + accessories + perfume.
A morning reset after a Christmas party — relatable, high-performing, great for wellness brands.
Why this works:
Morning routines feel real → higher watch time
Easy product placements (beauty, wellness, fashion, food)
High save + share rates
Works on all platforms: Reels, TikTok, Shorts
How DTC brands can use this Christmas idea:
Send creators a “Christmas Morning Kit” with your product + props.
Share a visual mood board to keep content on-brand.
Turn the best clips into Spark Ads.
Add these videos to your website’s Christmas landing page.
How influencers can use this Christmas idea:
Use warm lighting and slow shots.
Add soft, trending holiday music.
Use subtle CTAs like “products linked below.”
Shoot both a short reel and a longer YouTube version.
3. Christmas Wishlist (What I’m Asking Santa For)
Wishlists perform incredibly well because people want inspiration for what to buy. It’s aspirational yet relatable — viewers get gift ideas while creators get a chance to showcase products they truly love. For brands, wishlist features feel organic, not forced.
And for creators, it’s the easiest way to blend collaborations + affiliate links + genuine recommendations. This format consistently drives clicks and saves throughout December.
What to create:
“My 2025 Christmas Wishlist” — a simple round-up of favorite items.
Niche wishlists — beauty, skincare, gadgets, fitness, fashion.
Budget wishlists — under ₹999, under ₹1999.
Funny wishlists — “Stuff I want but definitely don’t need.”
Why this works:
People LOVE copying wishlists.
Perfect for affiliate revenue.
High search volume for “wishlist” during Christmas.
Great for multi-product DTC brands.
How DTC brands can use this Christmas idea:
Ask creators to feature your product in their wishlist.
Offer festive discount codes specific to wishlist content.
Repost their wishlist video on your brand account.
Build a brand-led “Holiday Wishlist” blog or IG highlight.
How influencers can use this Christmas idea:
Add clear product links.
Make multiple themed wishlists.
Combine brand collaborations + personal favorites.
Repurpose for Pinterest for extra reach.
4. Christmas Unboxings & PR Packages
Christmas packaging is irresistible — ribbons, red boxes, velvet, gold accents. Holiday PR boxes perform exceptionally well because people love watching creators unwrap beautifully curated packages. The anticipation triggers dopamine, making this one of the most watchable formats in December.
For brands, lavish packaging = instant brand elevation. For creators, it’s easy, fun, and highly engaging content.
What to create:
“Christmas PR Haul” — multiple brands in one video.
ASMR unboxing — satisfying sounds of wrapping paper.
Rating Christmas PR packages — fun + interactive.
Themed unboxing — beauty, fashion, self-care, home décor.
Why this works:
High curiosity = high watch time.
Great for aesthetic storytelling.
Works across IG, TikTok, and YouTube Shorts.
Holiday packaging increases brand desirability.
How DTC brands can use this Christmas idea:
Create a special edition Christmas box with themed inserts.
Encourage creators to shoot with holiday props.
Include handwritten notes for emotional impact.
Share the best unboxings in ads.
How influencers can use this Christmas idea:
Use close-up shots for product details.
Add aesthetic Christmas B-roll.
Tag all brands → attracts more collabs.
Try “blind unboxing” for fun reactions.
5. Holiday Outfit Ideas & Lookbooks
December is one of the biggest fashion months of the year. People dress up for office parties, family dinners, church events, brunches, date nights, and New Year celebrations — and they want inspiration.
Outfit guides help viewers visualize looks, and brands get multiple product placements in a single video. Plus, fashion content performs exceptionally well on Pinterest and Reels.
What to create:
Holiday Lookbook — 6–10 outfits for different occasions.
Party Outfit Ideas — sequins, glam makeup, statement jewelry.
Affordable Christmas outfits under ₹1500 — relatable & viral.
Transition reels — jump cuts between different holiday looks.
Why this works:
High search volume for “Christmas outfit ideas.”
Multiple pieces = multiple chances to sell.
Extremely saveable content.
Perfect for DTC fashion, jewelry & footwear brands.
How DTC brands can use this Christmas idea:
Send creators full look bundles instead of single pieces.
Collaborate on “Holiday Edit” collections.
Feature creator lookbooks on your site.
Promote the best reels with ads.
How influencers can use this Christmas idea:
Use transitions and fast-paced edits.
Add text labels: Party / Brunch / Dinner / Office.
Share links to all pieces.
Make 1 long version + 3 short versions.
6. Christmas Recipes & Holiday Food Reels
Food content explodes during Christmas. People are searching for quick Christmas recipes, party snacks, desserts, and drinks. Whether you're a brand or a creator, showing simple, aesthetic, easy-to-cook food ideas can drive massive reach.
Even non-food brands can collaborate by placing products subtly in the background (mugs, aprons, decor, supplements).
What to create:
5-Min Holiday Desserts — easy, quick, aesthetic.
Hot chocolate varieties — classic, mint, caramel, cinnamon.
Christmas brunch ideas — pancakes, baked oats, fruit bowls.
ASMR baking videos — mixing, pouring, decorating.
Why this works:
High save rate.
Extremely shareable.
Works across IG + TikTok + Pinterest.
Lets brands show product usage naturally.
How DTC brands can use this Christmas idea:
Provide creators with holiday recipe kits.
Ask for overhead kitchen shots to show product clearly.
Reuse creator recipes in newsletters, blogs & ads.
Run a “Best Christmas Recipe” contest.
How influencers can use this Christmas idea:
Shoot close-up shots of ingredients & textures.
Add step-by-step text overlays.
Share ingredients in the caption.
Turn recipes into carousels for Pinterest.
7. Holiday Home Décor/Room Makeovers
People decorate their homes for Christmas and look for ideas that feel warm, cozy, and practical. Room makeovers get very high watch time because viewers love transformations. This is excellent for décor brands, candle brands, lighting brands, and lifestyle creators.
What to create:
Room transformation videos — before vs after.
Budget Christmas décor ideas — accessible & viral.
Tree decorating video — ornaments, ribbons, color themes.
Minimalist decor ideas — Scandinavian Christmas aesthetics.
Why this works:
Transformation formats hook viewers instantly.
Great for Pinterest traffic.
High shareability.
Makes products feel aspirational yet attainable.
How DTC brands can use this:
Send creators themed décor bundles.
Share a mood board for aesthetic consistency.
Feature makeover videos on your website.
Offer exclusive décor discounts.
How influencers can use this:
Film timelapses + close-up decorative shots.
Use warm tones and cozy filters.
Add product links in captions.
Mix high-end + budget décor finds.
8. Holiday Giveaway or Advent Calendar Series
Giveaways explode during Christmas because people love free gifts, and brands love engagement. A well-structured giveaway brings massive reach, audience growth, and warm engagement, without feeling forced.
What to create:
12-Day Advent Giveaway — small prizes each day.
Creator + brand co-hosted giveaways — double reach.
Mystery box giveaway — drives curiosity.
UGC-based entry giveaways — users create & share content.
Why this works:
Huge spike in comments + shares.
Helps brands reach new audiences quickly.
Builds goodwill and positive sentiment.
Perfect for product bundles.
How DTC brands can use this Christmas idea:
Create advent-themed gift bundles.
Partner with multiple creators at once.
Promote giveaway posts heavily.
Use UGC entries in future campaigns.
How influencers can use this Christmas idea:
Collaborate with 2–3 brands per giveaway.
Keep entry steps simple.
Promote countdown reminders.
Create short, exciting reveal videos.
9. Holiday Skincare, Makeup & Glow-Up Guides
Festive beauty content always performs well because everyone wants to look their best for parties, events, dinners, and photos. Glow-up videos showcase transformation, making them perfect for beauty, skincare, and fashion brands.
What to create:
Holiday makeup tutorial — classic red lip, gold shimmer.
Glow-up routine — skincare + hair + makeup.
Party prep routine — shower, bodycare, accessories.
Full “get ready with me” — outfit + makeup + fragrance.
Why this works:
Beauty remains a top holiday search category.
Transformations grab attention instantly.
High conversion for skincare & beauty brands.
Easy to repurpose across platforms.
How DTC brands can use this Christmas idea:
Create “Holiday Glow Kits.”
Ask creators for step-by-step usage.
Run best-performing tutorials as ads.
Feature creator glow-ups in email campaigns.
How influencers can use this Christmas idea:
Mix educational + entertaining tone.
Add timestamps (skincare, makeup, outfit).
Include product links.
Do outdoor + indoor shots for variety.
10. Christmas Shopping Hauls
Hauls are some of the highest-performing December content formats because they act like visual catalogs. Viewers instantly discover what’s worth buying. For brands, being included in a haul gives natural product visibility without feeling pushy.
What to create:
Mini budget-friendly hauls — affordable & viral.
“What I bought as Christmas gifts” haul — relatable.
Try-on hauls — fashion, beauty, home goods.
Store-specific hauls — Nykaa, Sephora, H&M, Myntra.
Why this works:
People want quick buying decisions.
Hauls drive high click-through rates.
Perfect for affiliate commission.
Helps DTC brands get organic endorsements.
How DTC brands can use this Christmas idea:
Give creators store credits to pick products.
Share their haul clips across your brand channels.
Turn top hauls into retargeting ads.
Create “Holiday Haul Picks” pages on your site.
How influencers can use this Christmas idea:
Add pricing + discount codes.
Showcase 5–10 products per haul.
Mix luxury + budget picks.
Tag brands for future collabs.
11. Feel-Good Christmas Storytelling
Christmas is emotional — family, nostalgia, gratitude, childhood memories. Storytelling content creates a deep emotional connection, making it one of the most shareable formats. People comment, share their own stories, and save these videos because they feel heart-warming.
What to create:
“What Christmas means to me” — short, personal story.
A childhood memory — warm, nostalgic visuals.
A story of giving back — emotional & meaningful.
Mini vlog with voiceover — family moments, lights, traditions.
Why this works:
Emotional stories drive real engagement.
Viewers feel connected to the creator or brand.
Perfect for brand storytelling and authenticity.
One of the highest share-rate formats.
How DTC brands can use this Christmas idea:
Collaborate on storytelling-based campaigns.
Highlight your brand’s purpose and values.
Support creators sharing donation/giving stories.
Turn these videos into brand manifesto content.
How influencers can use this Christmas idea:
Script a short yet emotional story.
Use soft Christmas music.
Add warm B-roll footage.
Encourage followers to share their stories too.
12. Christmas Meme Content
Memes are the fastest way to get organic reach during the holidays. They feel fun, shareable, and relatable — especially when Christmas chaos is involved. For brands with playful personalities, meme content helps them stay top-of-mind.
What to create:
Expectation vs Reality memes — food, gifts, outfits.
Relatable Christmas chaos — last-minute shopping, family jokes.
Text memes — perfect for carousels.
Product-specific memes — minimal branding, high relatability.
Why this works:
Memes spread organically across DMs and stories.
Quick to produce but high-performing.
Great for boosting brand personality.
Helps creators show humor.
How DTC brands can use this Christmas idea:
Make memes specific to your niche.
Repost memes creators tag you in.
Run a “Holiday Meme Challenge.”
Use memes for email or ads (lightly branded).
How influencers can use this Christmas idea:
Use trending templates.
Keep the humor universal.
Mix memes with serious content for balance.
Tag brands subtly.
13. Holiday ASMR Content
Christmas ASMR is calming and addictive — wrapping paper, candle crackles, ornaments clinking, cookie decorating.
ASMR videos consistently get longer watch times, which boosts reach. Brands benefit because products look premium in close-up ASMR shots.
What to create:
Gift wrapping ASMR — scissors, tape, ribbons.
Baking ASMR — mixing, slicing, sprinkling.
Christmas morning sounds — fireplace, coffee brewing.
Product ASMR — packaging close-ups, textures, tapping.
Why this works:
ASMR has a loyal audience.
Holiday sounds increase replay value.
Great for luxury or aesthetic-led brands.
Works for ads, banners, and landing pages.
How DTC brands can use this Christmas idea:
Ask creators to highlight your product textures.
Use ASMR clips for TikTok Ads.
Place ASMR short videos in your product pages.
Combine ASMR with unboxing for higher retention.
How influencers can use this Christmas idea:
Shoot close-up macro shots.
Keep background silence clean.
Use no-talking or soft-talking.
Use slow shots to enhance relaxation.
14. New Year Resolutions & Holiday Reset
Right after Christmas, people switch into “new year, new me” mode. That’s why resolution content skyrockets on every platform in the last week of December. It’s motivational, saveable, and perfect for brands in wellness, productivity, skincare, beauty, nutrition, and fitness.
What to create:
“2025 Reset Routine” — cleaning, planning, self-care.
New Year Goals — habits, journaling, mindset.
Skincare or fitness reset — perfect for DTC brands.
“Reset my life after Christmas” vlog — highly relatable.
Why this works:
Extremely high save rate.
Inspirational content performs well across all platforms
Pairs perfectly with beauty, wellness & lifestyle products.
Makes viewers feel organized and motivated.
How DTC brands can use this Christmas idea:
Create New Year Reset Kits.
Collaborate with creators on goal-setting content.
Offer early-January discount codes.
Use reset videos in ads.
How influencers can use this Christmas idea:
Add productivity tips + product mentions.
Use clean, minimal editing.
Add checklists that followers can screenshot.
Repurpose for YouTube, IG, TikTok & Pinterest.
15. Christmas Collaboration With a Cause
Christmas is the season of giving, and audiences respond deeply to content that carries purpose.
Cause-led collaborations help brands build trust and allow influencers to use their platform for something meaningful. These videos often go viral not because of aesthetics, but because of emotion.
What to create:
Donation drives — food, blankets, toys.
Buy 1 Give 1 campaigns — simple + powerful.
Helping local communities — relatable & authentic.
Kindness challenges — viewers participate too.
Why this works:
Emotional content performs extremely well.
Builds a strong brand reputation.
Encourages community participation.
Drives shares + comments + saves.
How DTC brands can use this Christmas idea:
Partner with influencers for cause-led campaigns.
Highlight real stories & impact.
Tie purchases to a donation.
Share creator-led impact stories on your platforms.
How influencers can use this Christmas idea:
Keep storytelling simple and genuine.
Focus on the purpose, not the aesthetics.
Encourage followers to support the cause.
How to Choose the Right Influencers For This Christmas
We’ve walked through some of the best Christmas content ideas—gift guides, behind-the-scenes moments, advent series, festive UGC, community challenges, and more. But before you jump into filming Reels or planning creator collabs, you need one crucial piece in place:
Choosing the right creators to bring these ideas to life.
The truth is, the concept alone doesn’t drive Christmas engagement.
The right creators do.
And that’s where brands sometimes get stuck. You can spend hours scrolling through Instagram or TikTok, guessing who has a real audience, hoping their followers actually convert… or you can make the entire process a lot simpler.
Here’s how to choose the right influencers for your holiday campaigns:
1. Start With Your Christmas Campaign Goal
Are you trying to:
Push holiday sales?
Launch a Christmas limited-edition product?
Boost UGC for ads?
Increase website traffic before Christmas week?
Strengthen community love?
Your goal decides everything— which creators you choose, what content they make, and how you measure success.
A creator who’s great at storytelling may be perfect for emotional Christmas videos, while a creator with strong product-focused Reels may be better for gift guides.
2. Set a Clear Budget and Timeline
Holiday season moves fast. Creators get busy. Prices go up. Planning early helps you avoid the last-minute rush. Budgeting also becomes easier when you know:
Average creator pricing in your niche
Engagement rates
Expected deliverables
Affiliate commission potential
When brands plan this early, they avoid overspending and get more consistent conversions.
3. Use Influencer Discovery Tools Instead of Guesswork
Manually searching for creators is exhausting—especially during Christmas. Influencer search tools like impulze.ai simplify everything by letting you filter creators by:
Niche
Location
Engagement rate
Content type
Fake follower score
Audience demographics
Past brand collaborations
You instantly see whether a creator works for your target audience and whether they’ve created holiday content before.
You can even check if they're genuine—not inflated by bots or giveaways—so you don’t waste your Christmas budget on creators who won’t drive results.
4. Manage the Entire Campaign in One Place
The biggest Christmas challenge for brands isn’t ideas—it’s coordination. So many creators. So many deadlines. So much content coming in at once.
This is where impulze.ai really shines. You can:
Organize creators
Track outreach and replies
Store briefs, contracts, and holiday deliverables
Monitor all Christmas content submissions
Track promo codes, affiliate links & performance
Keep everything in one dashboard
Instead of juggling DMs, email threads, spreadsheets, and notes, you get a clean system that keeps your Christmas campaign running smoothly.
Final Thought
Christmas is the biggest storytelling moment of the year. People are happier, more engaged, and more willing to shop. With the right creators and the right ideas, your brand can turn this season into your most successful campaign yet.
If you want to find the perfect influencers for your Christmas strategy—quickly and confidently—impulze.ai does the heavy lifting for you. It finds the right creators, checks their authenticity, and helps you manage the full campaign from start to finish.
Create a free account to start today!
Do you remember how Lego made everyone feel like part of something bigger with #BuildToGive? One festive build from a creator meant one Lego set donated to a child. It was fun, emotional, and incredibly contagious online.
The campaign was a huge success, and the brand donated more than 500,000 LEGO to children in need in 2019 – all powered by creators, families, and everyday users joining in!
Now, I know it’s not easy to match that level of magic. Not every brand can donate half a million gifts or rally a global community overnight. But here’s the good news: you don’t need a huge budget or millions of followers to create Christmas content that spreads joy, sparks engagement, and drives real results.
Below, I have jotted down 15 Christmas content ideas that actually work for influencers and brands. So let’s get started!
1. Christmas Gift Guide Series
Gift guides are the backbone of Christmas content because they solve a real problem: people don’t know what to buy. When creators or brands curate ready-made lists, shoppers feel relieved; they save time, avoid confusion, and get quick, trustworthy recommendations.
This is why gift guides consistently rank among the highest-performing holiday formats. They’re easy to create, extremely shareable, and perfect for affiliate links, brand partnerships, or boosting product sales.
What to create:
Gifts Under ₹999 / $20 — budget-friendly essentials
Luxury Gifts — premium items for special people
Gifts for Him/Her — universal category with high search volume
Gifts for Beauty Lovers — skincare, makeup, fragrances
Gifts for Fitness Lovers — supplements, gear, wellness tools
Gifts for Last-Minute Shoppers — fast shipping, digital gifts
Why this works:
People are actively searching for “gift ideas” in December
Saves shoppers time → higher conversions
Helps smaller creators drive affiliate income
Brands get natural product placement without feeling pushy
How DTC brands can use this Christmas idea:
Send creators themed gift boxes
Offer exclusive discount codes for each creator
Ask creators to make “saveable” Reels or carousels
Turn top-performing gift guides into paid ads
Add a “Christmas Gift Guide” page on your website and embed creator content
How influencers can use this Christmas idea:
Create niche gift guides based on your audience (e.g., “Gifts for Students,” “Gifts for Gym Girls”)
Include a mix of brand collabs + affiliate products
Make multiple short reels instead of one long video
Upload guides on IG, TikTok, YouTube Shorts, and Pinterest for multi-platform visibility
2. Christmas Morning Routine (Featuring Your Product)
Christmas morning content performs incredibly well because it taps into nostalgia, cozy vibes, and real-life moments. Audiences love seeing how creators celebrate, what products they’re using, and how they set the tone for the holiday. It feels intimate yet aspirational — the perfect mix for both engagement and sales.
Brands can seamlessly integrate products into routines, and creators can turn these into simple but powerful storytelling moments.
What to create:
“Christmas Morning Routine” vlog — aesthetic, slow-paced shots of skincare, coffee, cozy blankets.
Festive skincare or makeup routine — featuring holiday glow products, winter essentials.
“Getting ready for Christmas brunch” — outfit + makeup + accessories + perfume.
A morning reset after a Christmas party — relatable, high-performing, great for wellness brands.
Why this works:
Morning routines feel real → higher watch time
Easy product placements (beauty, wellness, fashion, food)
High save + share rates
Works on all platforms: Reels, TikTok, Shorts
How DTC brands can use this Christmas idea:
Send creators a “Christmas Morning Kit” with your product + props.
Share a visual mood board to keep content on-brand.
Turn the best clips into Spark Ads.
Add these videos to your website’s Christmas landing page.
How influencers can use this Christmas idea:
Use warm lighting and slow shots.
Add soft, trending holiday music.
Use subtle CTAs like “products linked below.”
Shoot both a short reel and a longer YouTube version.
3. Christmas Wishlist (What I’m Asking Santa For)
Wishlists perform incredibly well because people want inspiration for what to buy. It’s aspirational yet relatable — viewers get gift ideas while creators get a chance to showcase products they truly love. For brands, wishlist features feel organic, not forced.
And for creators, it’s the easiest way to blend collaborations + affiliate links + genuine recommendations. This format consistently drives clicks and saves throughout December.
What to create:
“My 2025 Christmas Wishlist” — a simple round-up of favorite items.
Niche wishlists — beauty, skincare, gadgets, fitness, fashion.
Budget wishlists — under ₹999, under ₹1999.
Funny wishlists — “Stuff I want but definitely don’t need.”
Why this works:
People LOVE copying wishlists.
Perfect for affiliate revenue.
High search volume for “wishlist” during Christmas.
Great for multi-product DTC brands.
How DTC brands can use this Christmas idea:
Ask creators to feature your product in their wishlist.
Offer festive discount codes specific to wishlist content.
Repost their wishlist video on your brand account.
Build a brand-led “Holiday Wishlist” blog or IG highlight.
How influencers can use this Christmas idea:
Add clear product links.
Make multiple themed wishlists.
Combine brand collaborations + personal favorites.
Repurpose for Pinterest for extra reach.
4. Christmas Unboxings & PR Packages
Christmas packaging is irresistible — ribbons, red boxes, velvet, gold accents. Holiday PR boxes perform exceptionally well because people love watching creators unwrap beautifully curated packages. The anticipation triggers dopamine, making this one of the most watchable formats in December.
For brands, lavish packaging = instant brand elevation. For creators, it’s easy, fun, and highly engaging content.
What to create:
“Christmas PR Haul” — multiple brands in one video.
ASMR unboxing — satisfying sounds of wrapping paper.
Rating Christmas PR packages — fun + interactive.
Themed unboxing — beauty, fashion, self-care, home décor.
Why this works:
High curiosity = high watch time.
Great for aesthetic storytelling.
Works across IG, TikTok, and YouTube Shorts.
Holiday packaging increases brand desirability.
How DTC brands can use this Christmas idea:
Create a special edition Christmas box with themed inserts.
Encourage creators to shoot with holiday props.
Include handwritten notes for emotional impact.
Share the best unboxings in ads.
How influencers can use this Christmas idea:
Use close-up shots for product details.
Add aesthetic Christmas B-roll.
Tag all brands → attracts more collabs.
Try “blind unboxing” for fun reactions.
5. Holiday Outfit Ideas & Lookbooks
December is one of the biggest fashion months of the year. People dress up for office parties, family dinners, church events, brunches, date nights, and New Year celebrations — and they want inspiration.
Outfit guides help viewers visualize looks, and brands get multiple product placements in a single video. Plus, fashion content performs exceptionally well on Pinterest and Reels.
What to create:
Holiday Lookbook — 6–10 outfits for different occasions.
Party Outfit Ideas — sequins, glam makeup, statement jewelry.
Affordable Christmas outfits under ₹1500 — relatable & viral.
Transition reels — jump cuts between different holiday looks.
Why this works:
High search volume for “Christmas outfit ideas.”
Multiple pieces = multiple chances to sell.
Extremely saveable content.
Perfect for DTC fashion, jewelry & footwear brands.
How DTC brands can use this Christmas idea:
Send creators full look bundles instead of single pieces.
Collaborate on “Holiday Edit” collections.
Feature creator lookbooks on your site.
Promote the best reels with ads.
How influencers can use this Christmas idea:
Use transitions and fast-paced edits.
Add text labels: Party / Brunch / Dinner / Office.
Share links to all pieces.
Make 1 long version + 3 short versions.
6. Christmas Recipes & Holiday Food Reels
Food content explodes during Christmas. People are searching for quick Christmas recipes, party snacks, desserts, and drinks. Whether you're a brand or a creator, showing simple, aesthetic, easy-to-cook food ideas can drive massive reach.
Even non-food brands can collaborate by placing products subtly in the background (mugs, aprons, decor, supplements).
What to create:
5-Min Holiday Desserts — easy, quick, aesthetic.
Hot chocolate varieties — classic, mint, caramel, cinnamon.
Christmas brunch ideas — pancakes, baked oats, fruit bowls.
ASMR baking videos — mixing, pouring, decorating.
Why this works:
High save rate.
Extremely shareable.
Works across IG + TikTok + Pinterest.
Lets brands show product usage naturally.
How DTC brands can use this Christmas idea:
Provide creators with holiday recipe kits.
Ask for overhead kitchen shots to show product clearly.
Reuse creator recipes in newsletters, blogs & ads.
Run a “Best Christmas Recipe” contest.
How influencers can use this Christmas idea:
Shoot close-up shots of ingredients & textures.
Add step-by-step text overlays.
Share ingredients in the caption.
Turn recipes into carousels for Pinterest.
7. Holiday Home Décor/Room Makeovers
People decorate their homes for Christmas and look for ideas that feel warm, cozy, and practical. Room makeovers get very high watch time because viewers love transformations. This is excellent for décor brands, candle brands, lighting brands, and lifestyle creators.
What to create:
Room transformation videos — before vs after.
Budget Christmas décor ideas — accessible & viral.
Tree decorating video — ornaments, ribbons, color themes.
Minimalist decor ideas — Scandinavian Christmas aesthetics.
Why this works:
Transformation formats hook viewers instantly.
Great for Pinterest traffic.
High shareability.
Makes products feel aspirational yet attainable.
How DTC brands can use this:
Send creators themed décor bundles.
Share a mood board for aesthetic consistency.
Feature makeover videos on your website.
Offer exclusive décor discounts.
How influencers can use this:
Film timelapses + close-up decorative shots.
Use warm tones and cozy filters.
Add product links in captions.
Mix high-end + budget décor finds.
8. Holiday Giveaway or Advent Calendar Series
Giveaways explode during Christmas because people love free gifts, and brands love engagement. A well-structured giveaway brings massive reach, audience growth, and warm engagement, without feeling forced.
What to create:
12-Day Advent Giveaway — small prizes each day.
Creator + brand co-hosted giveaways — double reach.
Mystery box giveaway — drives curiosity.
UGC-based entry giveaways — users create & share content.
Why this works:
Huge spike in comments + shares.
Helps brands reach new audiences quickly.
Builds goodwill and positive sentiment.
Perfect for product bundles.
How DTC brands can use this Christmas idea:
Create advent-themed gift bundles.
Partner with multiple creators at once.
Promote giveaway posts heavily.
Use UGC entries in future campaigns.
How influencers can use this Christmas idea:
Collaborate with 2–3 brands per giveaway.
Keep entry steps simple.
Promote countdown reminders.
Create short, exciting reveal videos.
9. Holiday Skincare, Makeup & Glow-Up Guides
Festive beauty content always performs well because everyone wants to look their best for parties, events, dinners, and photos. Glow-up videos showcase transformation, making them perfect for beauty, skincare, and fashion brands.
What to create:
Holiday makeup tutorial — classic red lip, gold shimmer.
Glow-up routine — skincare + hair + makeup.
Party prep routine — shower, bodycare, accessories.
Full “get ready with me” — outfit + makeup + fragrance.
Why this works:
Beauty remains a top holiday search category.
Transformations grab attention instantly.
High conversion for skincare & beauty brands.
Easy to repurpose across platforms.
How DTC brands can use this Christmas idea:
Create “Holiday Glow Kits.”
Ask creators for step-by-step usage.
Run best-performing tutorials as ads.
Feature creator glow-ups in email campaigns.
How influencers can use this Christmas idea:
Mix educational + entertaining tone.
Add timestamps (skincare, makeup, outfit).
Include product links.
Do outdoor + indoor shots for variety.
10. Christmas Shopping Hauls
Hauls are some of the highest-performing December content formats because they act like visual catalogs. Viewers instantly discover what’s worth buying. For brands, being included in a haul gives natural product visibility without feeling pushy.
What to create:
Mini budget-friendly hauls — affordable & viral.
“What I bought as Christmas gifts” haul — relatable.
Try-on hauls — fashion, beauty, home goods.
Store-specific hauls — Nykaa, Sephora, H&M, Myntra.
Why this works:
People want quick buying decisions.
Hauls drive high click-through rates.
Perfect for affiliate commission.
Helps DTC brands get organic endorsements.
How DTC brands can use this Christmas idea:
Give creators store credits to pick products.
Share their haul clips across your brand channels.
Turn top hauls into retargeting ads.
Create “Holiday Haul Picks” pages on your site.
How influencers can use this Christmas idea:
Add pricing + discount codes.
Showcase 5–10 products per haul.
Mix luxury + budget picks.
Tag brands for future collabs.
11. Feel-Good Christmas Storytelling
Christmas is emotional — family, nostalgia, gratitude, childhood memories. Storytelling content creates a deep emotional connection, making it one of the most shareable formats. People comment, share their own stories, and save these videos because they feel heart-warming.
What to create:
“What Christmas means to me” — short, personal story.
A childhood memory — warm, nostalgic visuals.
A story of giving back — emotional & meaningful.
Mini vlog with voiceover — family moments, lights, traditions.
Why this works:
Emotional stories drive real engagement.
Viewers feel connected to the creator or brand.
Perfect for brand storytelling and authenticity.
One of the highest share-rate formats.
How DTC brands can use this Christmas idea:
Collaborate on storytelling-based campaigns.
Highlight your brand’s purpose and values.
Support creators sharing donation/giving stories.
Turn these videos into brand manifesto content.
How influencers can use this Christmas idea:
Script a short yet emotional story.
Use soft Christmas music.
Add warm B-roll footage.
Encourage followers to share their stories too.
12. Christmas Meme Content
Memes are the fastest way to get organic reach during the holidays. They feel fun, shareable, and relatable — especially when Christmas chaos is involved. For brands with playful personalities, meme content helps them stay top-of-mind.
What to create:
Expectation vs Reality memes — food, gifts, outfits.
Relatable Christmas chaos — last-minute shopping, family jokes.
Text memes — perfect for carousels.
Product-specific memes — minimal branding, high relatability.
Why this works:
Memes spread organically across DMs and stories.
Quick to produce but high-performing.
Great for boosting brand personality.
Helps creators show humor.
How DTC brands can use this Christmas idea:
Make memes specific to your niche.
Repost memes creators tag you in.
Run a “Holiday Meme Challenge.”
Use memes for email or ads (lightly branded).
How influencers can use this Christmas idea:
Use trending templates.
Keep the humor universal.
Mix memes with serious content for balance.
Tag brands subtly.
13. Holiday ASMR Content
Christmas ASMR is calming and addictive — wrapping paper, candle crackles, ornaments clinking, cookie decorating.
ASMR videos consistently get longer watch times, which boosts reach. Brands benefit because products look premium in close-up ASMR shots.
What to create:
Gift wrapping ASMR — scissors, tape, ribbons.
Baking ASMR — mixing, slicing, sprinkling.
Christmas morning sounds — fireplace, coffee brewing.
Product ASMR — packaging close-ups, textures, tapping.
Why this works:
ASMR has a loyal audience.
Holiday sounds increase replay value.
Great for luxury or aesthetic-led brands.
Works for ads, banners, and landing pages.
How DTC brands can use this Christmas idea:
Ask creators to highlight your product textures.
Use ASMR clips for TikTok Ads.
Place ASMR short videos in your product pages.
Combine ASMR with unboxing for higher retention.
How influencers can use this Christmas idea:
Shoot close-up macro shots.
Keep background silence clean.
Use no-talking or soft-talking.
Use slow shots to enhance relaxation.
14. New Year Resolutions & Holiday Reset
Right after Christmas, people switch into “new year, new me” mode. That’s why resolution content skyrockets on every platform in the last week of December. It’s motivational, saveable, and perfect for brands in wellness, productivity, skincare, beauty, nutrition, and fitness.
What to create:
“2025 Reset Routine” — cleaning, planning, self-care.
New Year Goals — habits, journaling, mindset.
Skincare or fitness reset — perfect for DTC brands.
“Reset my life after Christmas” vlog — highly relatable.
Why this works:
Extremely high save rate.
Inspirational content performs well across all platforms
Pairs perfectly with beauty, wellness & lifestyle products.
Makes viewers feel organized and motivated.
How DTC brands can use this Christmas idea:
Create New Year Reset Kits.
Collaborate with creators on goal-setting content.
Offer early-January discount codes.
Use reset videos in ads.
How influencers can use this Christmas idea:
Add productivity tips + product mentions.
Use clean, minimal editing.
Add checklists that followers can screenshot.
Repurpose for YouTube, IG, TikTok & Pinterest.
15. Christmas Collaboration With a Cause
Christmas is the season of giving, and audiences respond deeply to content that carries purpose.
Cause-led collaborations help brands build trust and allow influencers to use their platform for something meaningful. These videos often go viral not because of aesthetics, but because of emotion.
What to create:
Donation drives — food, blankets, toys.
Buy 1 Give 1 campaigns — simple + powerful.
Helping local communities — relatable & authentic.
Kindness challenges — viewers participate too.
Why this works:
Emotional content performs extremely well.
Builds a strong brand reputation.
Encourages community participation.
Drives shares + comments + saves.
How DTC brands can use this Christmas idea:
Partner with influencers for cause-led campaigns.
Highlight real stories & impact.
Tie purchases to a donation.
Share creator-led impact stories on your platforms.
How influencers can use this Christmas idea:
Keep storytelling simple and genuine.
Focus on the purpose, not the aesthetics.
Encourage followers to support the cause.
How to Choose the Right Influencers For This Christmas
We’ve walked through some of the best Christmas content ideas—gift guides, behind-the-scenes moments, advent series, festive UGC, community challenges, and more. But before you jump into filming Reels or planning creator collabs, you need one crucial piece in place:
Choosing the right creators to bring these ideas to life.
The truth is, the concept alone doesn’t drive Christmas engagement.
The right creators do.
And that’s where brands sometimes get stuck. You can spend hours scrolling through Instagram or TikTok, guessing who has a real audience, hoping their followers actually convert… or you can make the entire process a lot simpler.
Here’s how to choose the right influencers for your holiday campaigns:
1. Start With Your Christmas Campaign Goal
Are you trying to:
Push holiday sales?
Launch a Christmas limited-edition product?
Boost UGC for ads?
Increase website traffic before Christmas week?
Strengthen community love?
Your goal decides everything— which creators you choose, what content they make, and how you measure success.
A creator who’s great at storytelling may be perfect for emotional Christmas videos, while a creator with strong product-focused Reels may be better for gift guides.
2. Set a Clear Budget and Timeline
Holiday season moves fast. Creators get busy. Prices go up. Planning early helps you avoid the last-minute rush. Budgeting also becomes easier when you know:
Average creator pricing in your niche
Engagement rates
Expected deliverables
Affiliate commission potential
When brands plan this early, they avoid overspending and get more consistent conversions.
3. Use Influencer Discovery Tools Instead of Guesswork
Manually searching for creators is exhausting—especially during Christmas. Influencer search tools like impulze.ai simplify everything by letting you filter creators by:
Niche
Location
Engagement rate
Content type
Fake follower score
Audience demographics
Past brand collaborations
You instantly see whether a creator works for your target audience and whether they’ve created holiday content before.
You can even check if they're genuine—not inflated by bots or giveaways—so you don’t waste your Christmas budget on creators who won’t drive results.
4. Manage the Entire Campaign in One Place
The biggest Christmas challenge for brands isn’t ideas—it’s coordination. So many creators. So many deadlines. So much content coming in at once.
This is where impulze.ai really shines. You can:
Organize creators
Track outreach and replies
Store briefs, contracts, and holiday deliverables
Monitor all Christmas content submissions
Track promo codes, affiliate links & performance
Keep everything in one dashboard
Instead of juggling DMs, email threads, spreadsheets, and notes, you get a clean system that keeps your Christmas campaign running smoothly.
Final Thought
Christmas is the biggest storytelling moment of the year. People are happier, more engaged, and more willing to shop. With the right creators and the right ideas, your brand can turn this season into your most successful campaign yet.
If you want to find the perfect influencers for your Christmas strategy—quickly and confidently—impulze.ai does the heavy lifting for you. It finds the right creators, checks their authenticity, and helps you manage the full campaign from start to finish.
Create a free account to start today!
Frequently Asked Questions
What are the best Christmas content ideas for influencers?
What are the best Christmas content ideas for influencers?
What are the best Christmas content ideas for influencers?
What type of Christmas content performs best for brands?
What type of Christmas content performs best for brands?
What type of Christmas content performs best for brands?
How early should creators and brands start posting Christmas content?
How early should creators and brands start posting Christmas content?
How early should creators and brands start posting Christmas content?
Which platforms are best for Christmas content?
Which platforms are best for Christmas content?
Which platforms are best for Christmas content?
How can small creators make Christmas content without spending a lot?
How can small creators make Christmas content without spending a lot?
How can small creators make Christmas content without spending a lot?
How can brands collaborate with influencers for Christmas campaigns?
How can brands collaborate with influencers for Christmas campaigns?
How can brands collaborate with influencers for Christmas campaigns?
What hashtags work best for Christmas content?
What hashtags work best for Christmas content?
What hashtags work best for Christmas content?
Author Bio
Author Bio
Rashmi Singh
Rashmi Singh
Rashmi Singh is a writer and strategist with more than 7 years of experience. When not writing, she is either spending time with her friends or planning her next trip. You can learn more about her here
Rashmi Singh is a writer and strategist with more than 7 years of experience. When not writing, she is either spending time with her friends or planning her next trip. You can learn more about her here
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Join over 30,000+ SocialiQ users who have installed this free Chrome extension to search, analyze, save, and contact influencers directly on TikTok, YouTube, and Instagram.
30K+ Active Users
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Join over 30,000+ SocialiQ users who have installed this free Chrome extension to search, analyze, save, and contact influencers directly on TikTok, YouTube, and Instagram.
30K+ Active Users
May be Later
Join over 30,000+ SocialiQ users who have installed this free Chrome extension to search, analyze, save, and contact influencers directly on TikTok, YouTube, and Instagram.
30K+ Active Users
May be Later