Oct 18, 2025
7 MIN READ
Ideas & Examples
Ideas & Examples
Top 5 Halloween Influencer Marketing Campaigns We Love
Top 5 Halloween Influencer Marketing Campaigns We Love
Top 5 Halloween Influencer Marketing Campaigns We Love
Rashmi Singh
Rashmi Singh
Rashmi Singh
Rashmi Singh
Content Marketer @impulze.ai
Sections
Blog in Short ⏱️
Blog in Short ⏱️
A quick glance at the highlights—perfect for when you're short on time.
A quick glance at the highlights—perfect for when you're short on time.
Halloween isn’t just costumes and candy, it’s a season for creative, shareable marketing. Here are some top campaigns that showed how influencers can bring brands to life:
Sky Mobile: Spooky horror skits and last-minute costume hacks.
Disney Plus: Influencers dressed as characters from Halloween favorites.
Samsung: AI-powered photo editing for spooky, fun content.
Adobe Express: Moodboards and creative edits for seasonal inspiration.
Heinz: “Tomato Blood” and a quirky influencer character takeover.
✅ Key takeaway:The right influencers make campaigns authentic, fun, and viral-ready. Use impulze.ai to find creators who match your audience and elevate your Halloween marketing.
Halloween is that magical time when creativity runs wild, and brands get to play a little… or a lot. But in a sea of pumpkin emojis and spooky posts, only a few influencer campaigns truly stand out.
We found some of these clever collaborations, unexpected twists, and jaw-dropping content that proved Halloween isn’t just for tricks, it’s a season full of marketing treats.
From influencers conjuring viral moments to brands turning haunted themes into must-share campaigns, we’ve rounded up the Halloween hits that caught everyone’s attention.
Whether you’re planning your next big seasonal push or just hunting for inspiration, these campaigns are packed with ideas your brand can steal, tweak, and make your own.
1. Sky Mobile: Spooky Signal That Saves the Day
Sky Mobile wanted to show off two things: their 99% UK network coverage and the new Piggybank feature, which lets users roll over unused data to the next month. Not exactly Halloween essentials, right? But with the right influencers, even mobile plans can get a seasonal twist.
Fashion and lifestyle influencer @helenanderz nailed it by putting a hilarious spin on classic horror movie scenes. From slasher spoofs to a Blair Witch-style short, she proved that a strong signal and extra data make surviving scary scenarios a breeze.
Meanwhile, influencer @ellenextdoor turned Sky Mobile into a Halloween hero for last-minute costume emergencies. Quick shop searches, FaceTiming mom for advice, and blasting music to power through. The campaign showed that Sky keeps you covered, even when the spooky season gets chaotic.
The result? Sky Mobile reached a young, predominantly female audience with content that felt natural, funny, and shareable, all while subtly highlighting their product benefits.
What You Can Learn:
Even “non-seasonal” products can get a Halloween spin with the right creative approach.
Pick influencers who resonate with your target audience to maximize engagement.
Story-driven, entertaining content makes features like network coverage or data rollovers feel relatable.
Don’t underestimate humor—it’s memorable and shareable.
2. Disney Plus: Streaming Spooks Done Right
When it comes to Halloween, nothing beats a night of supernatural thrills and spooky shows. Disney+ saw the perfect opportunity to highlight its wide range of seasonal content, and it turned to influencers to make it entertaining.
Since you can’t exactly “unbox” a streaming service, influencers had to get creative.
@itssarahgordon delivered a hilarious sketch about taking control of a haunted house with full Gen Z flair.
Meanwhile, @elliemidds and @jaglever brought the shows to life by styling themselves in costumes that matched characters from hits like Buffy the Vampire Slayer and Halloweentown.
The campaign was playful, engaging, and completely ad-free in feel, making viewers excited about Halloween content without ever feeling sold to. Now, when audiences think of a fun Halloween binge, Disney Plus is top of mind.
What You Can Learn:
Streaming services can’t be “touched,” but creativity lets you showcase content in unique ways.
Humor and relatable sketches make campaigns shareable and memorable.
Collaborate with influencers who naturally align with your content style and audience.
Avoid overt sales talk; entertainment-first campaigns resonate more with modern viewers.
3. Samsung: AI Meets Spooky Fun
Samsung turned up the spook factor with their Galaxy S24 FE, showing off its AI-powered photo-editing features in style.
Influencers @pop_sausage (84K followers) and @raisingislaelyse_ (31K followers) brought the campaign to life on Instagram Reels, transforming everyday moments into Halloween magic.
From Pop the sausage dog morphing into Pop the sausage witch to @raisingislaelyse_ creating a spooky, fun photo album with her daughter, the campaign demonstrated the Galaxy’s AI tools in action while keeping it playful and relatable.
By working with micro-influencers, Samsung ensured the content felt authentic and reached highly engaged audiences who could see themselves using the device in fun, real-world ways.
The result? A campaign that was equal parts entertaining and informative, showing off the Galaxy S24 FE without feeling like a traditional ad.
What You Can Learn:
Micro-influencers can make tech campaigns feel relatable and authentic.
Demonstrate product features through fun, seasonal content for maximum engagement.
Show real-life applications as audiences love seeing products in action, not just in theory.
Seasonal campaigns are a great way to highlight creative uses of tech features.
4. Adobe: AI Magic for Halloween Creators
Adobe might not scream “Halloween,” but their Adobe Express campaign proves that even niche brands can join the spooky fun.
They teamed up with TikTok creators in photography and fashion, including @chris_priestley_, @maebentleyx, and @kierablog, combining a hero creator with micro-influencers to maximize reach. Many of these collaborators were students, sweetened with a 6-month free trial, adding extra appeal.
Content ranged from fashion moodboards to creative AI edits. Creators showcased Adobe Express’ intuitive tools—dragging images, polishing visuals, and elevating ordinary photos into Halloween-ready masterpieces. The hero creator went deeper into generative AI features, showing how easy it was to transform ordinary shots into spookier, eye-catching content.
What You Can Learn:
Seasonal campaigns aren’t just for “obvious” products. Get creative!
Pair hero and micro-influencers to balance reach and authenticity.
Incentives (like free trials) can motivate niche audiences to participate.
Show real, functional use of your product as audiences love seeing tools in action.
5. Heinz: From Ketchup to “Tomato Blood”
Heinz turned Halloween into a bloody good time with “Tomato Blood”—their seasonal ketchup makeover. TikTok star EJ Marcus (510K followers) became Toby the Vegetarian Vampire, taking over Heinz’s Instagram and TikTok with night-only posts. From #GRWM videos to “What I Eat in a Day” clips, Toby made the brand’s limited-edition packaging entertaining, shareable, and utterly memorable.
https://www.youtube.com/watch?v=9Jas3n8HTAE
The campaign even included a PSA-style ad during the AMC premiere of Interview With the Vampire, where Toby encouraged fellow vampires to drink Tomato Blood instead of humans. The results were impressive: a 12.5% sales lift, 457M+ earned impressions (83% above benchmark), 10x daily follower growth, and a Shorty Award to top it off.
What You Can Learn:
Give seasonal products a creative story or character to engage audiences.
Lean into influencer trends for relatable, shareable content.
Timing matters. Toby’s night-only posts matched the Halloween vibe perfectly.
Well-executed campaigns can boost both sales and social metrics.
Start Your Campaign with the Right Influencers
All the ghosts, ghouls, and glitter in the world won’t save a campaign if you pick the wrong influencers. The right ones? They don’t just post, they bring your brand to life, spark conversations, and make your Halloween content impossible to scroll past.
Finding those perfect influencer match-ups might feel like hunting for a black cat on a full moon, but that’s exactly why impulze.ai exists.
With smart analytics, audience insights, and engagement tracking, we help you spot the creators who truly vibe with your audience—from micro-influencers with niche magic to big personalities with viral power.
So this Halloween, don’t just cast any spell, choose the right influencers, craft campaigns that haunt in all the right ways, and let impulze.ai be your magical guide. Because the only thing that should scare your brand is how much attention you’re getting, not your campaign results!
Halloween is that magical time when creativity runs wild, and brands get to play a little… or a lot. But in a sea of pumpkin emojis and spooky posts, only a few influencer campaigns truly stand out.
We found some of these clever collaborations, unexpected twists, and jaw-dropping content that proved Halloween isn’t just for tricks, it’s a season full of marketing treats.
From influencers conjuring viral moments to brands turning haunted themes into must-share campaigns, we’ve rounded up the Halloween hits that caught everyone’s attention.
Whether you’re planning your next big seasonal push or just hunting for inspiration, these campaigns are packed with ideas your brand can steal, tweak, and make your own.
1. Sky Mobile: Spooky Signal That Saves the Day
Sky Mobile wanted to show off two things: their 99% UK network coverage and the new Piggybank feature, which lets users roll over unused data to the next month. Not exactly Halloween essentials, right? But with the right influencers, even mobile plans can get a seasonal twist.
Fashion and lifestyle influencer @helenanderz nailed it by putting a hilarious spin on classic horror movie scenes. From slasher spoofs to a Blair Witch-style short, she proved that a strong signal and extra data make surviving scary scenarios a breeze.
Meanwhile, influencer @ellenextdoor turned Sky Mobile into a Halloween hero for last-minute costume emergencies. Quick shop searches, FaceTiming mom for advice, and blasting music to power through. The campaign showed that Sky keeps you covered, even when the spooky season gets chaotic.
The result? Sky Mobile reached a young, predominantly female audience with content that felt natural, funny, and shareable, all while subtly highlighting their product benefits.
What You Can Learn:
Even “non-seasonal” products can get a Halloween spin with the right creative approach.
Pick influencers who resonate with your target audience to maximize engagement.
Story-driven, entertaining content makes features like network coverage or data rollovers feel relatable.
Don’t underestimate humor—it’s memorable and shareable.
2. Disney Plus: Streaming Spooks Done Right
When it comes to Halloween, nothing beats a night of supernatural thrills and spooky shows. Disney+ saw the perfect opportunity to highlight its wide range of seasonal content, and it turned to influencers to make it entertaining.
Since you can’t exactly “unbox” a streaming service, influencers had to get creative.
@itssarahgordon delivered a hilarious sketch about taking control of a haunted house with full Gen Z flair.
Meanwhile, @elliemidds and @jaglever brought the shows to life by styling themselves in costumes that matched characters from hits like Buffy the Vampire Slayer and Halloweentown.
The campaign was playful, engaging, and completely ad-free in feel, making viewers excited about Halloween content without ever feeling sold to. Now, when audiences think of a fun Halloween binge, Disney Plus is top of mind.
What You Can Learn:
Streaming services can’t be “touched,” but creativity lets you showcase content in unique ways.
Humor and relatable sketches make campaigns shareable and memorable.
Collaborate with influencers who naturally align with your content style and audience.
Avoid overt sales talk; entertainment-first campaigns resonate more with modern viewers.
3. Samsung: AI Meets Spooky Fun
Samsung turned up the spook factor with their Galaxy S24 FE, showing off its AI-powered photo-editing features in style.
Influencers @pop_sausage (84K followers) and @raisingislaelyse_ (31K followers) brought the campaign to life on Instagram Reels, transforming everyday moments into Halloween magic.
From Pop the sausage dog morphing into Pop the sausage witch to @raisingislaelyse_ creating a spooky, fun photo album with her daughter, the campaign demonstrated the Galaxy’s AI tools in action while keeping it playful and relatable.
By working with micro-influencers, Samsung ensured the content felt authentic and reached highly engaged audiences who could see themselves using the device in fun, real-world ways.
The result? A campaign that was equal parts entertaining and informative, showing off the Galaxy S24 FE without feeling like a traditional ad.
What You Can Learn:
Micro-influencers can make tech campaigns feel relatable and authentic.
Demonstrate product features through fun, seasonal content for maximum engagement.
Show real-life applications as audiences love seeing products in action, not just in theory.
Seasonal campaigns are a great way to highlight creative uses of tech features.
4. Adobe: AI Magic for Halloween Creators
Adobe might not scream “Halloween,” but their Adobe Express campaign proves that even niche brands can join the spooky fun.
They teamed up with TikTok creators in photography and fashion, including @chris_priestley_, @maebentleyx, and @kierablog, combining a hero creator with micro-influencers to maximize reach. Many of these collaborators were students, sweetened with a 6-month free trial, adding extra appeal.
Content ranged from fashion moodboards to creative AI edits. Creators showcased Adobe Express’ intuitive tools—dragging images, polishing visuals, and elevating ordinary photos into Halloween-ready masterpieces. The hero creator went deeper into generative AI features, showing how easy it was to transform ordinary shots into spookier, eye-catching content.
What You Can Learn:
Seasonal campaigns aren’t just for “obvious” products. Get creative!
Pair hero and micro-influencers to balance reach and authenticity.
Incentives (like free trials) can motivate niche audiences to participate.
Show real, functional use of your product as audiences love seeing tools in action.
5. Heinz: From Ketchup to “Tomato Blood”
Heinz turned Halloween into a bloody good time with “Tomato Blood”—their seasonal ketchup makeover. TikTok star EJ Marcus (510K followers) became Toby the Vegetarian Vampire, taking over Heinz’s Instagram and TikTok with night-only posts. From #GRWM videos to “What I Eat in a Day” clips, Toby made the brand’s limited-edition packaging entertaining, shareable, and utterly memorable.
https://www.youtube.com/watch?v=9Jas3n8HTAE
The campaign even included a PSA-style ad during the AMC premiere of Interview With the Vampire, where Toby encouraged fellow vampires to drink Tomato Blood instead of humans. The results were impressive: a 12.5% sales lift, 457M+ earned impressions (83% above benchmark), 10x daily follower growth, and a Shorty Award to top it off.
What You Can Learn:
Give seasonal products a creative story or character to engage audiences.
Lean into influencer trends for relatable, shareable content.
Timing matters. Toby’s night-only posts matched the Halloween vibe perfectly.
Well-executed campaigns can boost both sales and social metrics.
Start Your Campaign with the Right Influencers
All the ghosts, ghouls, and glitter in the world won’t save a campaign if you pick the wrong influencers. The right ones? They don’t just post, they bring your brand to life, spark conversations, and make your Halloween content impossible to scroll past.
Finding those perfect influencer match-ups might feel like hunting for a black cat on a full moon, but that’s exactly why impulze.ai exists.
With smart analytics, audience insights, and engagement tracking, we help you spot the creators who truly vibe with your audience—from micro-influencers with niche magic to big personalities with viral power.
So this Halloween, don’t just cast any spell, choose the right influencers, craft campaigns that haunt in all the right ways, and let impulze.ai be your magical guide. Because the only thing that should scare your brand is how much attention you’re getting, not your campaign results!
Frequently Asked Questions
What are some creative Halloween influencer marketing ideas for brands?
What are some creative Halloween influencer marketing ideas for brands?
What are some creative Halloween influencer marketing ideas for brands?
How can brands use influencers to promote seasonal products during Halloween?
How can brands use influencers to promote seasonal products during Halloween?
How can brands use influencers to promote seasonal products during Halloween?
Which types of influencers work best for Halloween campaigns?
Which types of influencers work best for Halloween campaigns?
Which types of influencers work best for Halloween campaigns?
How do limited-edition Halloween products boost influencer marketing campaigns?
How do limited-edition Halloween products boost influencer marketing campaigns?
How do limited-edition Halloween products boost influencer marketing campaigns?
What are some examples of successful Halloween influencer campaigns?
What are some examples of successful Halloween influencer campaigns?
What are some examples of successful Halloween influencer campaigns?
How can brands measure the success of Halloween influencer marketing?
How can brands measure the success of Halloween influencer marketing?
How can brands measure the success of Halloween influencer marketing?
Why is it important to choose the right influencers for seasonal campaigns?
Why is it important to choose the right influencers for seasonal campaigns?
Why is it important to choose the right influencers for seasonal campaigns?
Author Bio
Author Bio
Rashmi Singh
Rashmi Singh
Rashmi Singh is a writer and strategist with more than 7 years of experience. When not writing, she is either spending time with her friends or planning her next trip. You can learn more about her here.
Rashmi Singh is a writer and strategist with more than 7 years of experience. When not writing, she is either spending time with her friends or planning her next trip. You can learn more about her here.
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Join over 30,000+ SocialiQ users who have installed this free Chrome extension to search, analyze, save, and contact influencers directly on TikTok, YouTube, and Instagram.
30K+ Active Users
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Join over 30,000+ SocialiQ users who have installed this free Chrome extension to search, analyze, save, and contact influencers directly on TikTok, YouTube, and Instagram.
30K+ Active Users
May be Later
Join over 30,000+ SocialiQ users who have installed this free Chrome extension to search, analyze, save, and contact influencers directly on TikTok, YouTube, and Instagram.
30K+ Active Users
May be Later