Oct 14, 2025
10 MIN READ
Ideas & Examples
Ideas & Examples
Black Friday Influencer Marketing: 15+ Campaign Ideas and Tips!
Black Friday Influencer Marketing: 15+ Campaign Ideas and Tips!
Black Friday Influencer Marketing: 15+ Campaign Ideas and Tips!
Rashmi Singh
Rashmi Singh
Rashmi Singh
Rashmi Singh
Content Marketer @impulze.ai
Sections
Blog in Short ⏱️
Blog in Short ⏱️
A quick glance at the highlights—perfect for when you're short on time.
A quick glance at the highlights—perfect for when you're short on time.
Here’s a quick list of 18 Black Friday influencer marketing campaign ideas that can help you drive buzz, traffic, and conversions this year.
Limited-Time Drops – Launch exclusive products or bundles for a short time only.
“Only for My Followers” Deals – Give influencers unique discount codes.
UGC + Influencer Mix – Blend creator content with customer reactions.
Countdown Content – Build hype with “X days to go” teasers.
Collaborative Livestreams – Go live with influencers to demo and sell.
Creator Takeovers – Let influencers run your socials for a day.
Early Access Campaigns – Reward loyal followers with early deals.
Giveaways with a Twist – Add Black Friday perks to contests.
Unboxing Series – Send curated boxes for influencers to reveal.
Mystery Offers – Tease surprise discounts to create buzz.
“Shop With Me” Vlogs – Let influencers explore your sale.
Before–After Content – Show transformations and real results.
Flash Deal Alerts – Partner with micro influencers for quick drops.
Creator Challenge or Trend – Launch a fun, product-led challenge.
Bundle + Bonus Campaigns – Offer influencer-curated bundles.
Story-First Strategy – Push deals through short-form Stories.
The Wishlist Post – Influencers share their top picks.
“Don’t Miss This” Recap Day – Final sale-day push to create urgency.
For tips, read the blog till the end!
If I say Black Friday is the biggest shopping event of the year, I am sure I’m not wrong. Look at the numbers.
In 2024 alone, 87.3 million people shopped online and another 81.7 million hit stores across the U.S. on Black Friday. And that’s not all! Cyber Monday clocked in a record-breaking $13.3 billion in online sales.
Let that sink in for a second.
That’s millions of people browsing, buying, and sharing deals — all in just a few days.
And influencer marketing can help you own this season. You just need the right influencers and the right campaign ideas.
We can help you with both — finding the perfect influencers and creating campaigns that convert. But let’s start with the ideas first.
15+ Black Friday Influencer Marketing Ideas for 2025
1. Limited-Time Drops
Limited-time drops are all about creating urgency and exclusivity. The idea is to launch products, bundles, or special editions that are available only during Black Friday, and have influencers showcase them to their audience. This tactic encourages followers to act fast, because they know these items won’t be around for long.
How to Use This Idea For Black Friday?
Curate exclusive bundles: Combine your top-selling products into a special Black Friday set that isn’t available at any other time.
Collaborate with influencers early: Send these exclusive items to influencers weeks in advance so they can create teaser content.
Build anticipation: Use countdowns, sneak peeks, or “first look” posts to make audiences excited about the drop.
Highlight scarcity: Clearly communicate that these items are limited, either by quantity or time, to encourage immediate purchases.
Real-Life Example:
Fashion brand Fashion Nova often launches limited-edition Black Friday collections, promoted by influencers like bloggers and TikTok creators. For instance, they often launch new collections and influencers do hauls on Black Friday.
Limited-time drops work because they combine exclusivity, influencer trust, and urgency, making followers feel like they can’t afford to miss out.
2. “Only for My Followers” Deals
Give influencers unique discount codes or early access for their followers. This makes the offer feel personal and exclusive, increasing trust and conversions.
How to Use This Idea For Black Friday?
Generate unique codes: Assign every influencer their own discount code, e.g., “SARAH20” or “JACK15,” so followers get a special deal just from them.
Offer early access: Let influencers give their audience a sneak peek or pre-sale window before the official Black Friday launch.
Track performance: Each unique code allows you to see which influencer drives the most traffic and conversions.
Communicate exclusivity: Have influencers emphasize that this offer is only for their followers, making it feel special and time-sensitive.
Real-Life Example:
Glossier often runs follower-exclusive deals during Black Friday. They partner with micro-influencers who share codes like “GLISSARAH20” giving their followers an extra discount or early access to a new skincare bundle. This strategy creates excitement, drives purchases, and allows Glossier to track which influencer audiences respond best.
3. UGC + Influencer Mix
When you combine influencer content with user-generated content (UGC), you create a powerful trust-building formula. Influencers help spark interest and bring their personal touch, while real customers provide social proof. This combination shows your product in action from different perspectives, making it feel more real and relatable to potential buyers.
How to Use This Idea For Black Friday?
Encourage authentic demos: Partner with influencers to share how they genuinely use your product—through Reels, TikToks, or casual Stories.
Collect UGC from customers: Run a simple hashtag campaign or offer incentives for customers to share their experiences.
Create a content mix: Blend influencer videos with real customer clips in one campaign. For example, an influencer’s “first impression” followed by customer reactions.
Repurpose widely: Use this mixed content across email campaigns, paid ads, website banners, and organic social posts to extend its shelf life.
4. Countdown Content
The days leading up to Black Friday are perfect for building excitement, and countdown posts or Stories are a fun way to do it. Influencers can post teasers like “3 days to go!” or sneak peeks of your products, keeping their audience curious and engaged.
Take Sephora for example. They work with influencers to share daily Black Friday offers via Instagram Stories, creating a sense of anticipation. Followers keep checking back to see what’s coming next, making them more likely to jump in the moment the sale starts. Countdown content not only keeps your brand top-of-mind but also primes audiences to act fast once the deals go live.
5. Collaborative Livestreams
Want to connect with your audience in real time? Livestreams with influencers are a great way to do just that. They can showcase products, do live demos, or answer questions while viewers watch.
For example, imagine a tech brand hosting a “Black Friday Gadget Hour.” Influencers walk their audience through the hottest products, share live tips, and drop exclusive links to buy on the spot. It’s interactive, exciting, and can drive immediate sales while keeping your brand top-of-mind
6. Creator Takeovers
This is a fun influencer marketing campaign idea to try on Black Friday if you want to give your page fresh content while tapping into the influencer’s unique voice and audience. During Black Friday, takeovers can showcase your products in real-life settings and create buzz around limited-time deals.
For example, a lifestyle influencer could run your Instagram Stories for a day, highlighting Black Friday bundles, demonstrating products in everyday use, and sharing exclusive discount codes. Nike has done similar takeovers with athletes during major sales, letting them post behind-the-scenes content that felt authentic and engaging.
Takeovers not only attract new followers but also make your brand feel human, relatable, and exciting, especially during high-energy shopping events like Black Friday.
7. Early Access Campaigns
Give your most loyal followers a head start on Black Friday deals by letting influencers offer early access. This makes their audience feel like VIPs and encourages them to purchase before the general sale even begins.
How to Use This Idea For Black Friday?
Provide influencers with exclusive early links to your Black Friday products or bundles.
Encourage them to share sneak peeks or “first look” content with their followers.
Create a sense of urgency by letting audiences know the early access is limited in time or quantity.
Pair early access with special bonuses or discounts to make the offer even more enticing.
Early access campaigns not only drive faster purchases but also build loyalty and excitement, setting the stage for a successful Black Friday.
8. Giveaways with a Twist
Run influencer-led giveaways but tie them to Black Friday perks. Instead of generic prizes, include exclusive bundles, early access, or bonus gifts. This adds value and creates excitement.
For example, a beauty brand could run a “Win our Black Friday Glow Kit + a mystery bonus gift” campaign, generating engagement and expanding your brand’s reach through influencer networks. ColourPop Cosmetics has done it before. It ran Black Friday contests where winners receive mystery boxes alongside early access to products.
9. Unboxing Series
There’s something magical about unboxing videos—people love seeing products revealed for the first time. For Black Friday, you can try this excitement by sending curated boxes to influencers and letting them show the contents on camera. This not only builds anticipation but also gives followers a firsthand look at what they could get.
For example, a home decor brand could prepare a “Black Friday Surprise Box” and have influencers reveal each item in a series of Instagram Reels or TikTok videos, sparking curiosity and encouraging followers to buy their own.
10. Mystery Offers
Tease limited-time mystery offers through influencers to generate curiosity. Don’t reveal the full deal immediately; let audiences anticipate the reveal.
How to Use This Idea For Black Friday?
Ask influencers to share teaser posts or Stories, like “Something exciting is coming…” with a blurred image or a sneak peek.
Use countdowns or hints to gradually reveal parts of the deal over several days.
Combine the reveal with exclusive codes or early access links to reward viewers who stayed tuned.
Encourage followers to engage in comments or polls guessing what the mystery offer could be. This boosts interaction and organic reach.
11. “Shop With Me” Vlogs
Ever watched a friend go shopping and thought, “I wish I was there with them”? That’s exactly what “Shop With Me” vlogs do—but online. Influencers take their audience along as they explore your Black Friday deals, trying out products, comparing options, and sharing their honest reactions. It’s like inviting followers into a private shopping adventure.
For brands, this means letting influencers showcase your products naturally, explain why they love certain items, and even highlight exclusive Black Friday deals. The more authentic and casual the video feels, the more likely followers are to imagine themselves grabbing the same products.
12. Before–After Content
Transformation sells, and before–after content is proof you can’t ignore. Picture this: an influencer applies your skincare bundle or sets up a home decor piece, then reveals the finished look. The change is dramatic, satisfying, and incredibly shareable.
Brands can make this work by sending products ahead of time, giving influencers space to showcase real results, and encouraging them to add tips or mini-reviews. When followers see the visible transformation, it’s not just curiosity, it’s motivation to buy and try it themselves.
13. Flash Deal Alerts
Flash deals are like little bursts of excitement that keep followers on their toes. Micro-influencers can share limited-time discounts at random hours, creating a sense of urgency and prompting audiences to act quickly before the offer disappears. It’s fast, fun, and gets people checking back repeatedly.
How to Use This Idea For Black Friday?
Give several micro-influencers short-lived discount codes and let them post at different times throughout the day.
Make the deals time-sensitive, like 1–2 hour flash sales, to create FOMO.
Encourage influencers to show their own excitement when sharing the deal—authentic reactions drive engagement.
Track which posts and codes generate the most clicks or conversions to optimize future flash campaigns.
14. Creator Challenge or Trend
Nothing gets people talking like a challenge. Influencers can kick off a fun Black Friday trend, showing your product in action while encouraging followers to join in. The beauty? Participation spreads organically. Every post, tag, and hashtag increases your reach without extra ad spend.
Brands can create a challenge that’s simple, shareable, and directly tied to your product. Maybe it’s a workout challenge, a styling contest, or a creative DIY idea—whatever fits your audience. The key is to make it engaging enough that followers want to jump in and share their own versions.
For example, a fitness brand could run a “Black Friday Burn Challenge,” with influencers sharing videos completing workouts with your gear. Challenges drive organic engagement and increase the reach of your campaign.
15. Bundle + Bonus Campaigns
Everyone loves a good deal—but add a bonus, and it feels like a gift. Imagine influencers showing curated Black Friday bundles and revealing a surprise bonus item tucked inside. Followers see value stacking up right before their eyes, making them more likely to purchase immediately.
Brands can pair popular products with bonus items, let influencers show how the bundle solves a problem or enhances life, and emphasize that it’s limited for Black Friday only. The mix of exclusivity and extra value drives urgency while increasing average order value.
16. Story-First Strategy
Short-form, swipeable content is highly effective during Black Friday. Influencers can create Instagram or TikTok Stories highlighting deals with countdown stickers and swipe-up links.
For example, a beauty influencer could do multiple Stories showing different products on sale, prompting followers to act instantly. Stories are fast, engaging, and easy for audiences to consume.
17. The Wishlist Post
Wishlist posts are subtle but incredibly effective. Influencers share their Black Friday must-haves, casually mentioning your products among other favorites. It doesn’t feel like a hard sell—it’s more like a friend recommending the best finds, which resonates deeply with followers.
This subtle promotion feels authentic and helps their audience discover items organically. For example, a tech influencer could post a “My Black Friday must-haves” list, tagging your products and providing discount links. It’s an easy way to highlight multiple products in one post.
18. “Don’t Miss This” Recap Day
The last day of Black Friday is chaotic—and that’s your chance to shine. Imagine multiple influencers posting simultaneously: countdowns, last-chance alerts, reminders about limited stock. The sense of urgency is palpable, and followers know they need to act now or risk missing out.
Brands can coordinate influencers to push remaining deals during the final hours, emphasizing scarcity and expiring codes. This creates a flurry of activity, driving last-minute conversions while keeping your sale top-of-mind for anyone who hasn’t yet purchased.
Quick Tips to Make Your Black Friday Influencer Campaigns Work
Even the best Black Friday influencer ideas won’t do much if they’re not executed well. Let’s talk about how to make your campaigns actually work, get people excited, and drive real sales.
1. Keep Briefs Short and Clear
Influencers are creative, but they’re also busy. Instead of long, complicated instructions, give them a concise brief with the essential: what you want to achieve, key product details, and important deadlines. Clear, simple guidance helps them focus on creating content that really resonates with their audience.
Example: Instead of a 3-page document, provide a 1-page brief with the campaign hashtag, posting schedule, and discount codes. Clear briefs help influencers produce content faster and reduce back-and-forth edits.
Here’s a checklist for creative brief that might come in handy.
2. Focus on Video
Short-form videos are where the magic happens. Platforms like Instagram Reels, TikTok, or YouTube Shorts let influencers show your products in action, tell quick stories, and get viewers excited. These bite-sized clips are not just entertaining, they’re proven to drive engagement and boost conversions faster than static posts.
Example: A skincare brand partnered with micro-influencers to post 15-second TikTok demos of their Black Friday kit. These videos generated 3x more clicks than static posts. Video content grabs attention and communicates value faster.
3. Track Every Code, Link, and Post
You can’t improve what you don’t measure. Give each influencer unique discount codes or trackable links so you know exactly which posts are driving sales. Tracking everything lets you see what’s working, optimize in real-time, and get the most out of your campaign—no guesswork needed.
Example: A fashion retailer gave each influencer a separate code, then tracked which posts generated the most purchases. The result? They knew exactly which influencer drove the highest sales and could plan future collaborations accordingly.
4. Personalize Campaigns to Each Influencer’s Audience
Every influencer has a unique audience, so one-size-fits-all rarely works. Tailor your campaigns to fit their style and what their followers love. When the content feels natural and aligned with the influencer’s voice, it resonates more, drives higher engagement, and encourages followers to take action.
Example: A home decor brand had lifestyle influencers create cozy “Black Friday setup” reels for their followers, while tech influencers did unboxing videos. The content fit the audience perfectly and drove better engagement.
5. Offer Something Genuinely Valuable
Don’t just hand out deals for the sake of it—make your audience feel like they’re getting something truly special. Exclusive discounts, early access, or bonus items make followers feel appreciated and excited to take action. When your offer adds real value, it naturally boosts trust, engagement, and conversions.
Example: ColourPop ran a giveaway where followers could win a full Black Friday set plus a mystery bonus product. Engagement skyrocketed because the reward felt special and worth participating in.
6. Repurpose Influencer Content Everywhere
Don’t let influencer content sit unused. Repurpose it across email campaigns, paid ads, social media posts, and even WhatsApp or SMS marketing. This multiplies reach and ensures your Black Friday messaging is consistent.
Example: Samsung reused influencer unboxing videos across Instagram ads, email newsletters, and YouTube ads. The same content reached multiple touchpoints, increasing conversions without creating extra material.
Start Today with impulze.ai’s Free Influencer Marketing Tools!
You have the ideas, so how do you actually start preparing for Black Friday right now? Here’s how we’d use the impulze.ai toolkit if we were in your shoes:
Pricing Calculator
Stop guessing. Run the numbers for posts and stories so you know exactly how much budget you’ll need. Better to plan it now than panic later.SocialiQ Extension
While you’re scrolling Instagram, TikTok, or YouTube, use SocialiQ to check engagement and save interesting creators straight into your influencer list. Later, sit with your team and decide who’s actually worth investing in.Collab Finder
Why start from scratch when you can peek at your competitors? Collab Finder shows you which influencers they’ve worked with, so you can reach out to the ones that make sense for your brand — and maybe even steal a few.Automate Outreach
Planning to start outreach in September? Perfect. Let automation handle the follow-ups so you don’t spend hours chasing DMs and wondering if anyone saw your email.Content Calendar
Use it to map out your November campaign today. It gives you a clear, panoramic view of what’s happening, when, and with who, so you’re not scrambling when the big weekend arrives.
Basically, with these five tools, you can go from “we should probably start planning soon” to “our Black Friday campaign is already in motion.”
Or you can simply sign up on impulze to get an all-in-one influencer marketing platform to speed up your campaign.
If I say Black Friday is the biggest shopping event of the year, I am sure I’m not wrong. Look at the numbers.
In 2024 alone, 87.3 million people shopped online and another 81.7 million hit stores across the U.S. on Black Friday. And that’s not all! Cyber Monday clocked in a record-breaking $13.3 billion in online sales.
Let that sink in for a second.
That’s millions of people browsing, buying, and sharing deals — all in just a few days.
And influencer marketing can help you own this season. You just need the right influencers and the right campaign ideas.
We can help you with both — finding the perfect influencers and creating campaigns that convert. But let’s start with the ideas first.
15+ Black Friday Influencer Marketing Ideas for 2025
1. Limited-Time Drops
Limited-time drops are all about creating urgency and exclusivity. The idea is to launch products, bundles, or special editions that are available only during Black Friday, and have influencers showcase them to their audience. This tactic encourages followers to act fast, because they know these items won’t be around for long.
How to Use This Idea For Black Friday?
Curate exclusive bundles: Combine your top-selling products into a special Black Friday set that isn’t available at any other time.
Collaborate with influencers early: Send these exclusive items to influencers weeks in advance so they can create teaser content.
Build anticipation: Use countdowns, sneak peeks, or “first look” posts to make audiences excited about the drop.
Highlight scarcity: Clearly communicate that these items are limited, either by quantity or time, to encourage immediate purchases.
Real-Life Example:
Fashion brand Fashion Nova often launches limited-edition Black Friday collections, promoted by influencers like bloggers and TikTok creators. For instance, they often launch new collections and influencers do hauls on Black Friday.
Limited-time drops work because they combine exclusivity, influencer trust, and urgency, making followers feel like they can’t afford to miss out.
2. “Only for My Followers” Deals
Give influencers unique discount codes or early access for their followers. This makes the offer feel personal and exclusive, increasing trust and conversions.
How to Use This Idea For Black Friday?
Generate unique codes: Assign every influencer their own discount code, e.g., “SARAH20” or “JACK15,” so followers get a special deal just from them.
Offer early access: Let influencers give their audience a sneak peek or pre-sale window before the official Black Friday launch.
Track performance: Each unique code allows you to see which influencer drives the most traffic and conversions.
Communicate exclusivity: Have influencers emphasize that this offer is only for their followers, making it feel special and time-sensitive.
Real-Life Example:
Glossier often runs follower-exclusive deals during Black Friday. They partner with micro-influencers who share codes like “GLISSARAH20” giving their followers an extra discount or early access to a new skincare bundle. This strategy creates excitement, drives purchases, and allows Glossier to track which influencer audiences respond best.
3. UGC + Influencer Mix
When you combine influencer content with user-generated content (UGC), you create a powerful trust-building formula. Influencers help spark interest and bring their personal touch, while real customers provide social proof. This combination shows your product in action from different perspectives, making it feel more real and relatable to potential buyers.
How to Use This Idea For Black Friday?
Encourage authentic demos: Partner with influencers to share how they genuinely use your product—through Reels, TikToks, or casual Stories.
Collect UGC from customers: Run a simple hashtag campaign or offer incentives for customers to share their experiences.
Create a content mix: Blend influencer videos with real customer clips in one campaign. For example, an influencer’s “first impression” followed by customer reactions.
Repurpose widely: Use this mixed content across email campaigns, paid ads, website banners, and organic social posts to extend its shelf life.
4. Countdown Content
The days leading up to Black Friday are perfect for building excitement, and countdown posts or Stories are a fun way to do it. Influencers can post teasers like “3 days to go!” or sneak peeks of your products, keeping their audience curious and engaged.
Take Sephora for example. They work with influencers to share daily Black Friday offers via Instagram Stories, creating a sense of anticipation. Followers keep checking back to see what’s coming next, making them more likely to jump in the moment the sale starts. Countdown content not only keeps your brand top-of-mind but also primes audiences to act fast once the deals go live.
5. Collaborative Livestreams
Want to connect with your audience in real time? Livestreams with influencers are a great way to do just that. They can showcase products, do live demos, or answer questions while viewers watch.
For example, imagine a tech brand hosting a “Black Friday Gadget Hour.” Influencers walk their audience through the hottest products, share live tips, and drop exclusive links to buy on the spot. It’s interactive, exciting, and can drive immediate sales while keeping your brand top-of-mind
6. Creator Takeovers
This is a fun influencer marketing campaign idea to try on Black Friday if you want to give your page fresh content while tapping into the influencer’s unique voice and audience. During Black Friday, takeovers can showcase your products in real-life settings and create buzz around limited-time deals.
For example, a lifestyle influencer could run your Instagram Stories for a day, highlighting Black Friday bundles, demonstrating products in everyday use, and sharing exclusive discount codes. Nike has done similar takeovers with athletes during major sales, letting them post behind-the-scenes content that felt authentic and engaging.
Takeovers not only attract new followers but also make your brand feel human, relatable, and exciting, especially during high-energy shopping events like Black Friday.
7. Early Access Campaigns
Give your most loyal followers a head start on Black Friday deals by letting influencers offer early access. This makes their audience feel like VIPs and encourages them to purchase before the general sale even begins.
How to Use This Idea For Black Friday?
Provide influencers with exclusive early links to your Black Friday products or bundles.
Encourage them to share sneak peeks or “first look” content with their followers.
Create a sense of urgency by letting audiences know the early access is limited in time or quantity.
Pair early access with special bonuses or discounts to make the offer even more enticing.
Early access campaigns not only drive faster purchases but also build loyalty and excitement, setting the stage for a successful Black Friday.
8. Giveaways with a Twist
Run influencer-led giveaways but tie them to Black Friday perks. Instead of generic prizes, include exclusive bundles, early access, or bonus gifts. This adds value and creates excitement.
For example, a beauty brand could run a “Win our Black Friday Glow Kit + a mystery bonus gift” campaign, generating engagement and expanding your brand’s reach through influencer networks. ColourPop Cosmetics has done it before. It ran Black Friday contests where winners receive mystery boxes alongside early access to products.
9. Unboxing Series
There’s something magical about unboxing videos—people love seeing products revealed for the first time. For Black Friday, you can try this excitement by sending curated boxes to influencers and letting them show the contents on camera. This not only builds anticipation but also gives followers a firsthand look at what they could get.
For example, a home decor brand could prepare a “Black Friday Surprise Box” and have influencers reveal each item in a series of Instagram Reels or TikTok videos, sparking curiosity and encouraging followers to buy their own.
10. Mystery Offers
Tease limited-time mystery offers through influencers to generate curiosity. Don’t reveal the full deal immediately; let audiences anticipate the reveal.
How to Use This Idea For Black Friday?
Ask influencers to share teaser posts or Stories, like “Something exciting is coming…” with a blurred image or a sneak peek.
Use countdowns or hints to gradually reveal parts of the deal over several days.
Combine the reveal with exclusive codes or early access links to reward viewers who stayed tuned.
Encourage followers to engage in comments or polls guessing what the mystery offer could be. This boosts interaction and organic reach.
11. “Shop With Me” Vlogs
Ever watched a friend go shopping and thought, “I wish I was there with them”? That’s exactly what “Shop With Me” vlogs do—but online. Influencers take their audience along as they explore your Black Friday deals, trying out products, comparing options, and sharing their honest reactions. It’s like inviting followers into a private shopping adventure.
For brands, this means letting influencers showcase your products naturally, explain why they love certain items, and even highlight exclusive Black Friday deals. The more authentic and casual the video feels, the more likely followers are to imagine themselves grabbing the same products.
12. Before–After Content
Transformation sells, and before–after content is proof you can’t ignore. Picture this: an influencer applies your skincare bundle or sets up a home decor piece, then reveals the finished look. The change is dramatic, satisfying, and incredibly shareable.
Brands can make this work by sending products ahead of time, giving influencers space to showcase real results, and encouraging them to add tips or mini-reviews. When followers see the visible transformation, it’s not just curiosity, it’s motivation to buy and try it themselves.
13. Flash Deal Alerts
Flash deals are like little bursts of excitement that keep followers on their toes. Micro-influencers can share limited-time discounts at random hours, creating a sense of urgency and prompting audiences to act quickly before the offer disappears. It’s fast, fun, and gets people checking back repeatedly.
How to Use This Idea For Black Friday?
Give several micro-influencers short-lived discount codes and let them post at different times throughout the day.
Make the deals time-sensitive, like 1–2 hour flash sales, to create FOMO.
Encourage influencers to show their own excitement when sharing the deal—authentic reactions drive engagement.
Track which posts and codes generate the most clicks or conversions to optimize future flash campaigns.
14. Creator Challenge or Trend
Nothing gets people talking like a challenge. Influencers can kick off a fun Black Friday trend, showing your product in action while encouraging followers to join in. The beauty? Participation spreads organically. Every post, tag, and hashtag increases your reach without extra ad spend.
Brands can create a challenge that’s simple, shareable, and directly tied to your product. Maybe it’s a workout challenge, a styling contest, or a creative DIY idea—whatever fits your audience. The key is to make it engaging enough that followers want to jump in and share their own versions.
For example, a fitness brand could run a “Black Friday Burn Challenge,” with influencers sharing videos completing workouts with your gear. Challenges drive organic engagement and increase the reach of your campaign.
15. Bundle + Bonus Campaigns
Everyone loves a good deal—but add a bonus, and it feels like a gift. Imagine influencers showing curated Black Friday bundles and revealing a surprise bonus item tucked inside. Followers see value stacking up right before their eyes, making them more likely to purchase immediately.
Brands can pair popular products with bonus items, let influencers show how the bundle solves a problem or enhances life, and emphasize that it’s limited for Black Friday only. The mix of exclusivity and extra value drives urgency while increasing average order value.
16. Story-First Strategy
Short-form, swipeable content is highly effective during Black Friday. Influencers can create Instagram or TikTok Stories highlighting deals with countdown stickers and swipe-up links.
For example, a beauty influencer could do multiple Stories showing different products on sale, prompting followers to act instantly. Stories are fast, engaging, and easy for audiences to consume.
17. The Wishlist Post
Wishlist posts are subtle but incredibly effective. Influencers share their Black Friday must-haves, casually mentioning your products among other favorites. It doesn’t feel like a hard sell—it’s more like a friend recommending the best finds, which resonates deeply with followers.
This subtle promotion feels authentic and helps their audience discover items organically. For example, a tech influencer could post a “My Black Friday must-haves” list, tagging your products and providing discount links. It’s an easy way to highlight multiple products in one post.
18. “Don’t Miss This” Recap Day
The last day of Black Friday is chaotic—and that’s your chance to shine. Imagine multiple influencers posting simultaneously: countdowns, last-chance alerts, reminders about limited stock. The sense of urgency is palpable, and followers know they need to act now or risk missing out.
Brands can coordinate influencers to push remaining deals during the final hours, emphasizing scarcity and expiring codes. This creates a flurry of activity, driving last-minute conversions while keeping your sale top-of-mind for anyone who hasn’t yet purchased.
Quick Tips to Make Your Black Friday Influencer Campaigns Work
Even the best Black Friday influencer ideas won’t do much if they’re not executed well. Let’s talk about how to make your campaigns actually work, get people excited, and drive real sales.
1. Keep Briefs Short and Clear
Influencers are creative, but they’re also busy. Instead of long, complicated instructions, give them a concise brief with the essential: what you want to achieve, key product details, and important deadlines. Clear, simple guidance helps them focus on creating content that really resonates with their audience.
Example: Instead of a 3-page document, provide a 1-page brief with the campaign hashtag, posting schedule, and discount codes. Clear briefs help influencers produce content faster and reduce back-and-forth edits.
Here’s a checklist for creative brief that might come in handy.
2. Focus on Video
Short-form videos are where the magic happens. Platforms like Instagram Reels, TikTok, or YouTube Shorts let influencers show your products in action, tell quick stories, and get viewers excited. These bite-sized clips are not just entertaining, they’re proven to drive engagement and boost conversions faster than static posts.
Example: A skincare brand partnered with micro-influencers to post 15-second TikTok demos of their Black Friday kit. These videos generated 3x more clicks than static posts. Video content grabs attention and communicates value faster.
3. Track Every Code, Link, and Post
You can’t improve what you don’t measure. Give each influencer unique discount codes or trackable links so you know exactly which posts are driving sales. Tracking everything lets you see what’s working, optimize in real-time, and get the most out of your campaign—no guesswork needed.
Example: A fashion retailer gave each influencer a separate code, then tracked which posts generated the most purchases. The result? They knew exactly which influencer drove the highest sales and could plan future collaborations accordingly.
4. Personalize Campaigns to Each Influencer’s Audience
Every influencer has a unique audience, so one-size-fits-all rarely works. Tailor your campaigns to fit their style and what their followers love. When the content feels natural and aligned with the influencer’s voice, it resonates more, drives higher engagement, and encourages followers to take action.
Example: A home decor brand had lifestyle influencers create cozy “Black Friday setup” reels for their followers, while tech influencers did unboxing videos. The content fit the audience perfectly and drove better engagement.
5. Offer Something Genuinely Valuable
Don’t just hand out deals for the sake of it—make your audience feel like they’re getting something truly special. Exclusive discounts, early access, or bonus items make followers feel appreciated and excited to take action. When your offer adds real value, it naturally boosts trust, engagement, and conversions.
Example: ColourPop ran a giveaway where followers could win a full Black Friday set plus a mystery bonus product. Engagement skyrocketed because the reward felt special and worth participating in.
6. Repurpose Influencer Content Everywhere
Don’t let influencer content sit unused. Repurpose it across email campaigns, paid ads, social media posts, and even WhatsApp or SMS marketing. This multiplies reach and ensures your Black Friday messaging is consistent.
Example: Samsung reused influencer unboxing videos across Instagram ads, email newsletters, and YouTube ads. The same content reached multiple touchpoints, increasing conversions without creating extra material.
Start Today with impulze.ai’s Free Influencer Marketing Tools!
You have the ideas, so how do you actually start preparing for Black Friday right now? Here’s how we’d use the impulze.ai toolkit if we were in your shoes:
Pricing Calculator
Stop guessing. Run the numbers for posts and stories so you know exactly how much budget you’ll need. Better to plan it now than panic later.SocialiQ Extension
While you’re scrolling Instagram, TikTok, or YouTube, use SocialiQ to check engagement and save interesting creators straight into your influencer list. Later, sit with your team and decide who’s actually worth investing in.Collab Finder
Why start from scratch when you can peek at your competitors? Collab Finder shows you which influencers they’ve worked with, so you can reach out to the ones that make sense for your brand — and maybe even steal a few.Automate Outreach
Planning to start outreach in September? Perfect. Let automation handle the follow-ups so you don’t spend hours chasing DMs and wondering if anyone saw your email.Content Calendar
Use it to map out your November campaign today. It gives you a clear, panoramic view of what’s happening, when, and with who, so you’re not scrambling when the big weekend arrives.
Basically, with these five tools, you can go from “we should probably start planning soon” to “our Black Friday campaign is already in motion.”
Or you can simply sign up on impulze to get an all-in-one influencer marketing platform to speed up your campaign.
Frequently Asked Questions
How to create a successful Black Friday influencer marketing strategy?
How to create a successful Black Friday influencer marketing strategy?
How to create a successful Black Friday influencer marketing strategy?
Which social media platforms work best for Black Friday influencer campaigns?
Which social media platforms work best for Black Friday influencer campaigns?
Which social media platforms work best for Black Friday influencer campaigns?
Can I repurpose influencer content for other marketing channels?
Can I repurpose influencer content for other marketing channels?
Can I repurpose influencer content for other marketing channels?
Why should I use influencers for my Black Friday campaigns?
Why should I use influencers for my Black Friday campaigns?
Why should I use influencers for my Black Friday campaigns?
What are some creative influencer campaign ideas for Black Friday?
What are some creative influencer campaign ideas for Black Friday?
What are some creative influencer campaign ideas for Black Friday?
How do I track influencer performance during Black Friday campaigns?
How do I track influencer performance during Black Friday campaigns?
How do I track influencer performance during Black Friday campaigns?
Author Bio
Author Bio
Rashmi Singh
Rashmi Singh
Rashmi Singh is a writer and strategist with more than 7 years of experience. When not writing, she is either spending time with her friends or planning her next trip. You can learn more about her here.
Rashmi Singh is a writer and strategist with more than 7 years of experience. When not writing, she is either spending time with her friends or planning her next trip. You can learn more about her here.
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Find, analyze, and contact influencers from a database of over 250 million profiles.
Find, analyze, and contact influencers from a database of over 250 million profiles.
Find, analyze, and contact influencers from a database of over 250 million profiles.
Join over 30,000+ SocialiQ users who have installed this free Chrome extension to search, analyze, save, and contact influencers directly on TikTok, YouTube, and Instagram.
30K+ Active Users
May be Later
Join over 30,000+ SocialiQ users who have installed this free Chrome extension to search, analyze, save, and contact influencers directly on TikTok, YouTube, and Instagram.
30K+ Active Users
May be Later
Join over 30,000+ SocialiQ users who have installed this free Chrome extension to search, analyze, save, and contact influencers directly on TikTok, YouTube, and Instagram.
30K+ Active Users
May be Later