Whether you're a D2C brand in fashion, fitness, parenting, or home, working with the right Amazon influencer can help get your product in front of shoppers who are ready to buy. We've rounded up the top Amazon influencers from Instagram and TikTok to help you find the perfect fit. These creators get good engagement on their posts, and their recommendations influence buying decisions. Their storefronts are also built to convert.

Read on to find out about the best Amazon influencers for D2C brands in the US.

Top Instagram Amazon Influencers for D2C brands 

We've selected the top 12 Instagram influencers based on their follower count. There are also three micro-influencers with high engagement rates in this list, in case you’re looking to do influencer marketing on a limited budget. 

1. Kelsey Pumel

Amazon ID: perfectlykelsey
Niche: Mom Life, Lifestyle, Mental Health  

Kelsey is one of the top Amazon influencers for real-life parenting content. She talks openly about motherhood, mental health, and everything in between, which is why moms trust her product recommendations. Her storefront is packed with everyday must-haves from baby gear to home gadgets. If you're a D2C brand selling family-friendly or wellness-related products on Amazon, she’s someone worth looking into.

2. Emily Haufler

Amazon ID: houseandhens
Niche: Home, DIY, Farmhouse Decor

Emily from House & Hens has become one of the top Amazon influencers in the home décor space. Her farmhouse aesthetic and DIY projects resonate with audiences looking to upgrade their spaces affordably. Her Amazon shop features everything from wall accents to seasonal home finds. If your D2C brand focuses on interiors or lifestyle products, Ashley’s following could be a great match.

3. Kirann Jiwani Ali

Amazon ID: keepingupwithkirann
Niche: Beauty and Skincare

Kirann is one of the top Amazon influencers focused on beauty with an inclusive lens. Known for her 'get-ready-with-me' videos and honest reviews, she highlights skincare and makeup for brown skin tones. Brands looking to reach diverse audiences through Amazon should consider Kirann’s strong, engaged community.

4. Britney Del Sol

Amazon ID: influencer-db058b6a
Niche: Fashion, Fitness, Wellness

Britney Del Sol is quickly rising among the top Amazon influencers for women’s fashion and fitness gear. Her content blends workout tips with daily style inspo, making her page a go-to for followers trying to live their best lives. If you’re a D2C brand in activewear or wellness, Britney’s storefront audience is right on target.

5. Ally Allen

Amazon ID: allythingsbeauty
Niche: Beauty, Makeup Tutorials, Affordable Finds

Ally Allen, aka Ally Things Beauty, deserves a spot on the top Amazon influencers list for her no-fluff product demos and tutorials. She focuses on beauty that’s accessible and effective, which is precisely what D2C brands love when trying to stand out in a crowded marketplace. Her Amazon storefront is filled with budget-friendly beauty picks that deliver.

6. Julie Lancia

Amazon ID: julie.thedesigntwins
Niche: Home decor

Julie Lancia is one of those top Amazon influencers who makes home decor feel less intimidating and more fun. She and her twin sister run a blog where they talk about everything from organizing hacks to recipes and family life. Her Amazon storefront features cozy home items and practical utilities, perfect for D2C brands that want to connect with a home-first audience.

7. Lacey Calkins

Amazon ID: Lacey Calkins
Niche: Fashion, cleaning, books, storage, and camping 

Lacey shares uplifting content focused on self-love and healing, while her Amazon storefront is a mix of everything: fashion finds, cleaning tools, home storage hacks, even camping gear. That’s what makes her one of the top Amazon influencers with a versatile product fit across categories.

8. Leon Carrington

Amazon ID: leoncarrington
Niche: Home decor, utility, and tech

Leon Carrington is a Florida-based chef and one of the top Amazon influencers, creating product-focused video content. His storefront includes gadgets, home organization tools, and tech upgrades. What makes him stand out? He gives honest, practical reviews in video format, which builds a lot of trust with his audience.

9. Fikria Fikrat

Amazon ID: mastermakeupbyria
Niche: Beauty  

Fikria is a Bay Area beauty creator who promotes makeup and skincare finds through her Amazon storefront. Whether it's a trending foundation or a bold lipstick, she’s excellent at explaining why each product is worth buying. For beauty brands, she’s one of the top Amazon influencers to work with.

10. Kim LA Edwards Brandon

Amazon ID: SlayedBy_K_
Niche: Fashion, beauty, and lifestyle

 
Kim Brandon’s style is all about making fashion accessible for mid-size women on a budget. She’s one of the top Amazon influencers for D2C brands that offer fashion or lifestyle products. Her storefront is packed with affordable clothing, beauty essentials, and styling products that are actually used.

11. Stacie Gentry

Amazon ID: bosslady_life_style
Niche: Fashion 

Stacie is all about glam meets grit. She frequently collaborates with trendy fashion brands, including Zara and pre-owned luxury label Keeks. Her Amazon storefront speaks to the everyday fashionista. It’s clear why she’s on the radar as one of the top Amazon influencers for fashion-focused D2C brands.

12. Anika Aleong

Amazon ID: anikaaleong
Niche: Beauty and home decor 

Anika creates a mix of beauty content and calming lifestyle posts. Think yoga moments and wellness tips paired with top product picks. Her Amazon storefront reflects that same aesthetic. For brands in beauty or home essentials, she’s one of the top Amazon influencers to consider.

13. Mary Lauren Tullos

Amazon ID: queen_mlt
Niche: Fashion, home decor, and utility  

 
Mary Tullos shares everything from affordable fashion to smart home finds. Her Amazon storefront focuses mainly on style staples with a side of practical home products. D2C brands looking to promote easy-to-shop fashion will find her among the top Amazon influencers worth partnering with.

14. Patricia D Bokowski

Amazon ID: ninefrogs
Niche: Fashion, beauty, and home  

Patricia wears many hats—author, entrepreneur, and style creator. Her Instagram is all about lifestyle advice with flair. On her Amazon store, she shares everything from chic clothing to must-have beauty items. For multi-category D2C brands, she’s easily one of the top Amazon influencers to keep on your radar.

15. Patricia D Weissman

Amazon ID: pattyweissman
Niche: Fashion

Model and influencer Patricia Weissman knows how to make an outfit pop. She’s worked with D2C brands like Robcue and Lior Fashion, showcasing swimwear and stylish staples through her Amazon and Temu collaborations. For fashion brands, she’s one of the top Amazon influencers you’ll want to bookmark.

Top TikTok Amazon Influencers for D2C brands  

1. DavidAmazonDeals

Amazon ID: flockdroppingoutfitters
Niche: Fashion, home, tech, fishing, decor 

David has built a TikTok following around one thing: great Amazon deals. If you're looking to collaborate with someone who understands what D2C shoppers are hunting for, he's your guy. His videos cover everything from fishing gear to fashion finds. As one of the top Amazon influencers, his store is stacked with trending, well-reviewed products across different categories.

2. Arielle Brimhall

Amazon ID: Arielle Brimhall
Niche: Kids, home utility, kitchen, toys

Arielle is one of those top Amazon influencers who focuses entirely on the platform. Her TikTok videos give you a look into real products for families — from kitchen helpers to fun toys. If your D2C brand is looking to reach moms, families, or home-focused buyers, Arielle is a smart choice.

3. Miyaeva Renae

Amazon ID: miyaeva
Niche: Fashion, beauty, lifestyle

Miyaaeva Renae is a standout Amazon influencer who creates engaging content on TikTok, showcasing products that align with fashion, beauty, and lifestyle trends. Her stylish posts and genuine product recommendations resonate with her growing audience. If your D2C brand focuses on fashion or beauty, Miya's storefront could help bring your products to the forefront of her loyal followers.

4. Abby Blabby

Amazon ID: retailrunaways
Niche: Fashion, utility, home decor 

By day, Abby is a nurse. On TikTok, she talks true crime and also shares her favorite Amazon finds. Her storefront features a blend of fashion and home products. She’s one of those top Amazon influencers who brings a little bit of shock, sass, and style into every post, perfect for brands with a bold personality.

5. Haley

Amazon ID: influencer-0ba91130
Niche: Clothes, accessories, home decor

Haley’s content has a cozy, relatable vibe. You’ll see videos of her daily life, her pets, and her latest Amazon picks. Her storefront is ideal for D2C brands selling fashion, accessories, or home touches. As one of the top Amazon influencers, she makes every product feel like a friend’s recommendation.

6. Lani N Duke

Amazon ID: lanimarie35
Niche: Kitchen, fashion, jewelry, home utility 

Lani and Duke are a fun couple whose TikTok feed is packed with humor, food, and life updates. Their Amazon storefront reflects that same mix of personality and variety. If you're looking to work with top Amazon influencers who can showcase products in a fun, everyday setting, this duo is gold.

7. Jessica Blanton

Amazon ID: influencer-97ff091f
Niche: Fashion, toddler toys, home 

Jessica’s TikToks blend lifestyle content with Amazon finds — think women’s fashion, toddler toys, and useful home stuff. She’s one of the top Amazon influencers for brands that want a friendly, mom-next-door aesthetic without compromising on taste.

8. The Coupon Genius

Amazon ID: thecoupongenius
Niche: Home, kitchen, travel, organization

Mickiala, aka The Coupon Genius, is known for breaking down savings and showcasing must-haves for a well-run home. Her TikTok and storefront are treasure troves for anyone looking to organize, cook, or travel better. For D2C brands in those categories, she’s one of the top Amazon influencers worth bookmarking.

9. Brittany Spins

Amazon ID: brittanyspins
Niche: Clothing, accessories, beauty, toys

Brittany’s content shows her life as a mom, her workouts, and her love for fashion. Her Amazon picks span women’s wear, kids’ clothes, beauty products, and toys. If you're a D2C brand in the fashion or parenting space, she’s one of the top Amazon influencers who can represent your products with genuine relatability.

10. Ariel Rose

Amazon ID: ari_princess_21
Niche: Fashion, beauty, makeup

Ariel’s TikTok is a mix of fashion reviews and slices of her life. Her Amazon storefront leans into stylish finds in beauty and makeup. She’s one of the top Amazon influencers for beauty brands looking to reach young shoppers who want quick takes on what’s worth buying.

How to Collaborate with Amazon Influencers? 

Here are some tips you should follow for implementing a successful influencer marketing plan: 

1. Find an Influencer Whose Content Aligns With Your Brand 

Go through the influencer's existing content to understand if they would be a match for your brand. 

For instance, you are a clothing brand that wants to work with an Amazon influencer. You research and come across two Amazon influencers, Lacey Calkins and Mary Lauren Tullos. Lacey's posts are about inspirational life content and healing, while Mary's posts show her outfits from the brands she promotes. It would be best for your brand to work with Lacey, whose existing content aligns with what your brand would need. 

2. Analyze the Influencer's Audience Before Picking the Influencer:

If you want to find Amazon influencers, whose content will reach your target audience, impulze.ai can help. Follow these three simple steps to find the right influencers for your target audience: 

Step 1: Login to impulze.ai. If you don't already have an account, you can sign up for a free plan without needing to provide your bank details. Once you log in, this screen will appear (see screenshot below) 

Step 2: You can use any of the options in the drop-down menu on the left to look for Amazon influencers through the search bar.  

Step 3: Suppose you own an activewear brand and want your paid influencer content to reach American women in the 20–40 age range. Here’s how you can find influencers whose followers are American women in this age group. 

Choose bio keywords as shown in the above step. In the search bar, type 'Amazon'. Depending on which social media you need the influencer for, choose Instagram or TikTok. 

Scroll down. You'll see the audience filter on the left (the screenshot below shows the audience filters tab). Here, you can filter the audience type by location, age range, credibility, interests, and more. Now, click on the search button.

In this way, you can select influencers whose audience matches your brand's target audience perfectly. 

3. Create Content That Showcases Your Products

Reach out to influencers and discuss the types of content you can create for the brand. Here's a guide with all the information you need about influencer outreach.

Work with the Amazon influencer to create excellent content. Be open to the influencer's suggestions; influencers generally understand what content works for their audience.

Ensure you select and highlight your top-selling, best products. Pay meticulous attention to detail in content creation, and employ creative messaging to make your product content stand out.

Conclusion

Working with Amazon influencers is one of the most cost-effective ways for D2C brands. To maximize your Amazon influencer marketing efforts, choose an influencer whose followers match the target audience for your D2C products.