Aug 6, 2025
7 MIN READ
Learning Basics
Learning Basics
Top 7 Influencer Marketing Podcasts to Watch
Top 7 Influencer Marketing Podcasts to Watch
Top 7 Influencer Marketing Podcasts to Watch
Nandini Tripathi
Nandini Tripathi
Nandini Tripathi
Nandini Tripathi
Content Marketer @impulze.ai
Sections
Blog in Short ⏱️
Blog in Short ⏱️
A quick glance at the highlights—perfect for when you're short on time.
A quick glance at the highlights—perfect for when you're short on time.
This blog rounds up 7 must-listen influencer marketing podcasts, each packed with real insights and smart strategy.
The Influencer Podcast by Julie Solomon – Personal brand growth for creators and coaches.
Beyond Influence – Candid, tactical episodes for brand marketers and agencies.
Influencer Marketing Talks – Quick, trend-smart episodes from Cure Media.
Influence Factor – Big-picture creator economy convos made simple.
Marketing Girly – Gen Z vibes, real marketing talk, and career tips.
The Amy Porterfield Show – Grow your audience and sell without burnout.
IMpulse by Phyllo – Deep analysis into influencer innovation and strategy.
You’ll find podcast matches for your vibe, role, or learning style, plus smart ways to turn episodes into better briefs, hooks, and campaigns.
✔️ Includes our free influencer pricing calculator
✔️ Tips to onboard your team through podcast playlists
✔️ Bonus: Use tools like SocialiQ while listening
Perfect for creators, marketers, and anyone working with influencers in 2025.
You ever feel like influencer marketing has a new rule every week? One day it's Reels, the next it's UGC, then suddenly everyone's talking about creators running paid ads. Blink and you’ve missed a whole trend.
Now, if you’re trying to stay in the loop without scrolling for hours, influencer marketing podcasts are honestly your best bet. They’re like your industry cheat code. You get to eavesdrop on smart conversations, hear what’s really working for brands, and steal a few tricks without lifting a finger. The best part? You don’t need to “study” anything. Just play an episode while you’re cooking, walking, or pretending to check emails. It's chill learning that actually sticks.
We went ahead and rounded up the top influencer marketing podcasts worth your time. Whether you’re just getting started or have a bunch of campaigns under your belt, these shows will keep your brain buzzing with fresh ideas.
Let’s find your next go-to podcast.
Why Listen to Influencer Marketing Podcasts Anyway?
If you’re wondering whether podcasts are actually worth it, short answer: yes. Long answer? Think of them like a group chat with people who really get this stuff.
You’re not just getting surface-level tips. You’re hearing how brands solve real problems, how creators think about partnerships, and how marketers plan influencer marketing campaigns that actually work. And because it’s so casual, you get the honest bits too: the mistakes, the weird experiments, and the surprising wins.
Here’s what makes them genuinely helpful:
You learn from people doing this daily, not just theorizing.
Most episodes come with stories and examples, not fluff.
You get better ideas without even trying, just by listening.
They keep you updated without needing to scroll through a hundred articles.
It’s the easiest way to sound smarter in your next team meeting.
So if you’re building campaigns, managing creators, or just figuring out your strategy, influencer marketing podcasts can honestly level you up without burning you out.
How We Picked the Top Influencer Marketing Podcasts
Alright, quick heads-up before we jump into the list. This isn’t just a random roundup from a search result. We picked each podcast based on a mix of vibes, value, and real usefulness. Here’s what we looked for:
Hosts who actually know what they’re talking about.
Episodes packed with takeaways, not just generic interviews.
Topics that help both beginners and brand pros.
Consistent publishing (because ghost podcasts are real).
Strong reviews and recommendations from the marketing crowd.
Whether you're after quick tips, deep conversations, or just want something smarter to play on your commute, these picks deliver. Some lean more toward strategy, some are packed with guest insights, and a few feel like chatting with your marketing BFF. Let’s get into the top influencer marketing podcasts you should definitely have on your radar.
Top 7 Influencer Marketing Podcasts to Follow in 2025
There’s a flood of shows out there, but only a few actually bring the kind of value that makes you pause mid-scroll and think, “Wait, that’s smart.” These seven are hosted by people who live this world daily.
1. The Influencer Podcast by Julie Solomon
Produced by: Julie Solomon Media
Focus on: Creators, coaches, small business owners, and marketers who want to grow through personal brand power
Listen here: Spotify, Apple Podcasts, Google Podcasts, Amazon Music, Audible
Okay, if you haven’t heard of Julie Solomon yet, you’re seriously missing out. Her podcast feels like that one friend who always gives you the best advice: clear, honest, and just super helpful. Whether you’re just stepping into the creator space or figuring out how to scale your brand collabs, this one’s a goldmine.
She talks about things like how to price your work, how to pitch yourself without sounding awkward, and how to actually build something that lasts. And she doesn’t sugarcoat things, which makes it feel real. This is hands-down one of the best influencer marketing podcasts out there if you want practical tips with a side of confidence boost.
Brands love it too, because it gives them a peek into how influencers actually think and what makes a great partnership work.
Episodes to check out:
2. Beyond Influence by Kwame Appiah and Scott Sutton
Produced by: Influence Insights Media
Focus on: Brand marketers, agency leaders, growth teams, and professionals who want to sharpen their influencer strategy
Listen here: Spotify, Apple Podcasts, Stitcher, Amazon Music, Google Podcasts
This one feels like sitting in on real conversations between two smart marketers who aren’t afraid to say what everyone’s thinking. Kwame and Scott bring in some big guests, but what really makes Beyond Influence stand out is how honest and tactical it is. There’s no fluff, no buzzwords, just smart strategies and real results.
They talk about things most people skip, like how to really measure ROI from influencer campaigns, how to avoid picking the wrong creators, and what actually works when you’re scaling a brand. If you’re working with creators at a company or leading an agency team, this is one of the most insightful influencer marketing podcasts for brands by far.
Even if you’re new to the space, the way they explain things makes it super easy to understand. You’ll probably end up taking notes without even realizing it.
Episodes to check out:
3. Influencer Marketing Talks
Produced by: Cure Media
Focus on: Marketing professionals, agencies, researchers, and anyone who wants a smart, behind-the-scenes view of the influencer world.
Listen here: Apple Podcasts, Spotify, Google Podcasts, Pocket Casts
Influencer Marketing Talks feels like a quick coffee chat with really smart friends in the industry. Hosted by Sanna Ödmark and Frida Ekholm from Cure Media, each episode is just 15 minutes long but packed with insights. They talk about what’s actually working in influencer marketing, what trends to watch, and bring on great guests from well-known brands.
Whether you’re managing creators or just starting to explore this space, this podcast keeps things simple, honest, and genuinely helpful. It's an easy listen you’ll actually look forward to. What’s cool is that this show looks at the bigger picture. You’ll hear from agency leaders, brand managers, industry researchers, and platform insiders.
Episodes to check out:
4. Influence Factor by The Influencer Marketing Factory
Produced by: The Influencer Marketing Factory
Focus on: marketers, founders, content strategists, and creators looking to stay current and make smarter decisions.
Listen here: Spotify, Apple Podcasts, Google Podcasts, Amazon Music, YouTube
You know those podcasts that feel like a fun chat but leave you with five ideas you want to try right away? That’s Influence Factor. It’s created by The Influencer Marketing Factory, and the energy here is fresh, upbeat, and super informative.
Each episode features experts from all corners of the creator economy: founders, influencers, marketers, analysts ,you name it. What makes this show special is how casually it brings in big industry shifts without making them sound intimidating. One minute you’re hearing about TikTok influencer algorithms, and the next it's creator pay gaps or how brands are reshaping content briefs.
If you’re looking for influencer marketing podcasts for beginners that still pack pro-level knowledge, this is a great pick. And if you're a brand or agency, it helps you get a feel for where the creator world is headed.
Episodes to check out:
Patreon’s Secrets to Building Loyal Superfans w/ Paige Fitzgerald
Adapting Influencer Marketing for 2025 w/ Pierre-Loïc Assayag (Traackr)
The Rise of B2B Creators and Monetization Strategies w/ Olivia Owens (Teachable)
5. Marketing Girly by Natalie Peters
Produced by: Natalie Peters
Focus on: Creators, micro-influencers, students, and junior marketers who want real advice without the boring lectures.
Listen here: Spotify, Apple Podcasts, Google Podcasts, YouTube
This podcast isn’t strictly about influencer marketing, but it’s a must-add if you want to understand how the creative and content world really works. If you’re someone who wants to learn real marketing while actually enjoying the process, Natalie Peters has your back. Marketing Girly feels like chatting with your smart, witty friend who’s figured out how to grow on social and isn’t gatekeeping any of it.
She covers everything from building a personal brand to landing influencer collabs, creating content that converts, and understanding what brands are actually looking for. It’s honest, fun, and full of practical tips. If you’re a creator trying to grow or a marketer who wants to really understand Gen Z energy, this podcast is a gem.
Episodes to check out:
6. The Amy Porterfield Show
Produced by: Amy Porterfield
Focus on: Creators, marketers, and entrepreneurs who want to build an audience, sell digital products, and make content that works.
Listen on: Apple Podcasts, Spotify, Google Podcasts, YouTube
Amy is that rare mix of strategy and kindness. She talks about everything from building email lists and launching digital courses to figuring out how to actually connect with your audience in a way that converts. And she doesn’t just give theory: she gives templates, step-by-step advice, and real stories you can learn from.
If you’ve ever felt overwhelmed by all the “how to grow online” noise, Amy cuts through it with clarity and warmth. She brings in experts, shares her own wins and mistakes, and makes you feel like you can actually do this. Even though it’s not all about influencer marketing, it’s one of the best listens for understanding how to turn your presence into a real growing business.
Episodes to check out:
What to Stop Doing to Create a Life You Love with Sahil Bloom
Know Your Numbers: The Game-Changing Shift Most Entrepreneurs Skip
More Peace, More Profit: The Power of Walking Away From the Wrong Goals with Morgan DeBaun
7. IMpulse: The Influencer Marketing Podcast by Prateek Panda
Produced by: Phyllo
Focus on: Marketers, founders, creator economy professionals, and platform builders looking for honest, engaging conversations about influence and innovation.
Listen here: Spotify, also available on Apple Podcasts, YouTube
This podcast feels like grabbing coffee with the smartest people in influencer marketing. Hosted by Prateek Panda from Phyllo, IMpulse brings together founders, creators, marketers, and platform insiders for conversations that actually stick with you. It’s not just another Q&A format. These episodes feel like real talks, sometimes provocative, often inspiring, and always packed with takeaways.
What sets it apart is how grounded and thoughtful the discussions are. You get stories from people who are building in the space, solving tough problems, and figuring out what’s next. Whether it’s about creator data, pricing models, content performance, or campaign strategies, the episodes go beyond surface-level advice.
If you're looking for influencer marketing podcasts that leave you thinking and give you a fresh perspective, this is one to queue up.
Episodes to check out:
How Michael Kempner (MWW) Is Rebuilding Trust in a Crisis-Driven World (With AI & Purpose)
How Webedia Builds Brand-Safe Creator Campaigns (That Still Feel Real)
How Vidovo Is Changing the UGC Game (With No Ads or Funding)
How EvolveMKD Balances Compliance and Creativity in Influencer Marketing
Picking the Right Influencer Podcast Based on Your Role and Goals
There’s no “best” podcast for everyone. It really depends on where you’re at and what you’re trying to learn. Some shows are super tactical; others are more about big-picture strategy. And then there are those that just feel good to listen to because they match your vibe. Here’s a quick way to think about it:
Just getting started? Look for podcasts that explain things in a super simple, down-to-earth way. These usually break down the basics, like how influencer campaigns work, how to pitch to creators, or how to pick the right partnerships. They’ll give you a solid foundation without overwhelming you.
Already running campaigns? Go for episodes that walk you through real-life experiences: what worked, what flopped, and what could’ve gone better. These kinds of shows often share detailed campaign stories, timelines, budgets, and creative tips that you can actually try out.
More into expert opinions and industry trends? You’ll enjoy shows where marketers, creators, or brand strategists talk about what’s changing in the space. Think conversations around creator economy shifts, new tech, platform changes, and consumer behavior, basically, what’s shaping the future of influencer marketing.
Just want something that matches your vibe? Sometimes, the right podcast is simply the one that feels fun, relatable, or inspiring to you. Whether it’s a host you love, a storytelling format you enjoy, or just background convo while you work, go with whatever keeps you coming back.
Try a few episodes, feel out the tone, and stick with what clicks. Podcasts are personal like that.
How Marketing Teams Can Use Podcasts to Level Up Campaign Thinking
A lot of brands think of podcasts as something you listen to while doing laundry. But honestly? If you use them the right way, they can shape how your team thinks, plans, and runs influencer campaigns.
You’re literally getting free access to the playbooks of marketers, creators, and founders who’ve already made the mistakes and found what works. And if you're smart about it, you can turn those episodes into action. Here’s how:
1. Use Podcasts to Spark Better Creative Ideas
Imagine you’re planning an influencer launch for a skincare product. You hear someone on a podcast mention how they tested different hooks in creator intros—some opened with a bold claim, others started with a personal story.
That one comment might give you a new idea for how to brief your creators. Instead of defaulting to “please talk about the product,” you now guide them to open with something that feels real and engaging. Here’s how podcasts can help spark creative thinking:
Discover new content hooks: Learn how other creators introduce products in fresh and engaging ways.
Break out of creative ruts: Use episode takeaways to avoid repeating the same old campaign formats.
Get language ideas: Hear how other brands and creators phrase things, then make it your own.
Improve briefs: Add better direction in your content guidelines based on what resonated in the episodes you heard.
Build a swipe file: Keep a mental (or actual) note of podcast ideas you can revisit when you’re feeling stuck.
2. Improve Team Thinking Without Scheduling Another Meeting
Let’s say your team is stuck deciding whether to work with one big creator or five smaller ones. That week, you hear a podcast episode where someone casually breaks down the pros and cons of each approach, not in a theoretical way, but in a simple, “here’s what we tried” style.
Instead of rehashing the same debate again, you drop a quick message in the team group: “Hey, this part really clarified things for me, worth a listen.” Now your team has a shared starting point, and you skip all the back and forth. Here’s how podcasts help your team think better without booking time on everyone’s schedule:
Shortcut decision-making: Use shared podcast references to align without long discussions.
Build a shared language: Everyone hears the same example, making collaboration smoother.
Stay in sync asynchronously: Share episodes casually so the team learns at their own pace.
Reduce repetitive conversations: One good episode can replace back-and-forth debates.
Make learning feel natural: Podcasts blend into everyday routines while still adding value.
Influencer marketing podcasts can become part of your team’s rhythm, even if no one blocks out time on the content calendar. It’s soft learning that leads to smarter decisions.
3. Use Podcasts to Train New Team Members Without Extra Work
You’ve got someone new on your team who’s never worked with creators before. You could spend hours explaining briefs, content review cycles, usage rights, and reporting—or you could give them a list of five podcast episodes to listen to this week.
By the time they’re done, they’ll not only understand the basics but also get the tone of how influencer marketing really works. Some brands even build a mini “onboarding playlist” using their favorite influencer marketing podcasts, something casual but useful that gives every new team member a shared understanding of your approach.
Final Thoughts
If you’ve made it this far, you already know this: influencer marketing podcasts are not just good background noise. They’re one of the easiest ways to learn from real people who are in the trenches, testing ideas, and getting results. Whether you're running campaigns, managing creators, or just curious about how brands and influencers really work together, there’s something in these episodes for everyone.
And hey, when you're ready to turn those ideas into actual campaigns, that's where impulze.ai comes in. From finding the right influencers to planning your content calendar, outreaching influencers, and tracking campaign performance, it's built to make influencer marketing feel way less hectic.
So grab your coffee, queue up an episode, and start turning all that podcast wisdom into something real. Your next campaign might just start with something you heard while doing dishes.
You ever feel like influencer marketing has a new rule every week? One day it's Reels, the next it's UGC, then suddenly everyone's talking about creators running paid ads. Blink and you’ve missed a whole trend.
Now, if you’re trying to stay in the loop without scrolling for hours, influencer marketing podcasts are honestly your best bet. They’re like your industry cheat code. You get to eavesdrop on smart conversations, hear what’s really working for brands, and steal a few tricks without lifting a finger. The best part? You don’t need to “study” anything. Just play an episode while you’re cooking, walking, or pretending to check emails. It's chill learning that actually sticks.
We went ahead and rounded up the top influencer marketing podcasts worth your time. Whether you’re just getting started or have a bunch of campaigns under your belt, these shows will keep your brain buzzing with fresh ideas.
Let’s find your next go-to podcast.
Why Listen to Influencer Marketing Podcasts Anyway?
If you’re wondering whether podcasts are actually worth it, short answer: yes. Long answer? Think of them like a group chat with people who really get this stuff.
You’re not just getting surface-level tips. You’re hearing how brands solve real problems, how creators think about partnerships, and how marketers plan influencer marketing campaigns that actually work. And because it’s so casual, you get the honest bits too: the mistakes, the weird experiments, and the surprising wins.
Here’s what makes them genuinely helpful:
You learn from people doing this daily, not just theorizing.
Most episodes come with stories and examples, not fluff.
You get better ideas without even trying, just by listening.
They keep you updated without needing to scroll through a hundred articles.
It’s the easiest way to sound smarter in your next team meeting.
So if you’re building campaigns, managing creators, or just figuring out your strategy, influencer marketing podcasts can honestly level you up without burning you out.
How We Picked the Top Influencer Marketing Podcasts
Alright, quick heads-up before we jump into the list. This isn’t just a random roundup from a search result. We picked each podcast based on a mix of vibes, value, and real usefulness. Here’s what we looked for:
Hosts who actually know what they’re talking about.
Episodes packed with takeaways, not just generic interviews.
Topics that help both beginners and brand pros.
Consistent publishing (because ghost podcasts are real).
Strong reviews and recommendations from the marketing crowd.
Whether you're after quick tips, deep conversations, or just want something smarter to play on your commute, these picks deliver. Some lean more toward strategy, some are packed with guest insights, and a few feel like chatting with your marketing BFF. Let’s get into the top influencer marketing podcasts you should definitely have on your radar.
Top 7 Influencer Marketing Podcasts to Follow in 2025
There’s a flood of shows out there, but only a few actually bring the kind of value that makes you pause mid-scroll and think, “Wait, that’s smart.” These seven are hosted by people who live this world daily.
1. The Influencer Podcast by Julie Solomon
Produced by: Julie Solomon Media
Focus on: Creators, coaches, small business owners, and marketers who want to grow through personal brand power
Listen here: Spotify, Apple Podcasts, Google Podcasts, Amazon Music, Audible
Okay, if you haven’t heard of Julie Solomon yet, you’re seriously missing out. Her podcast feels like that one friend who always gives you the best advice: clear, honest, and just super helpful. Whether you’re just stepping into the creator space or figuring out how to scale your brand collabs, this one’s a goldmine.
She talks about things like how to price your work, how to pitch yourself without sounding awkward, and how to actually build something that lasts. And she doesn’t sugarcoat things, which makes it feel real. This is hands-down one of the best influencer marketing podcasts out there if you want practical tips with a side of confidence boost.
Brands love it too, because it gives them a peek into how influencers actually think and what makes a great partnership work.
Episodes to check out:
2. Beyond Influence by Kwame Appiah and Scott Sutton
Produced by: Influence Insights Media
Focus on: Brand marketers, agency leaders, growth teams, and professionals who want to sharpen their influencer strategy
Listen here: Spotify, Apple Podcasts, Stitcher, Amazon Music, Google Podcasts
This one feels like sitting in on real conversations between two smart marketers who aren’t afraid to say what everyone’s thinking. Kwame and Scott bring in some big guests, but what really makes Beyond Influence stand out is how honest and tactical it is. There’s no fluff, no buzzwords, just smart strategies and real results.
They talk about things most people skip, like how to really measure ROI from influencer campaigns, how to avoid picking the wrong creators, and what actually works when you’re scaling a brand. If you’re working with creators at a company or leading an agency team, this is one of the most insightful influencer marketing podcasts for brands by far.
Even if you’re new to the space, the way they explain things makes it super easy to understand. You’ll probably end up taking notes without even realizing it.
Episodes to check out:
3. Influencer Marketing Talks
Produced by: Cure Media
Focus on: Marketing professionals, agencies, researchers, and anyone who wants a smart, behind-the-scenes view of the influencer world.
Listen here: Apple Podcasts, Spotify, Google Podcasts, Pocket Casts
Influencer Marketing Talks feels like a quick coffee chat with really smart friends in the industry. Hosted by Sanna Ödmark and Frida Ekholm from Cure Media, each episode is just 15 minutes long but packed with insights. They talk about what’s actually working in influencer marketing, what trends to watch, and bring on great guests from well-known brands.
Whether you’re managing creators or just starting to explore this space, this podcast keeps things simple, honest, and genuinely helpful. It's an easy listen you’ll actually look forward to. What’s cool is that this show looks at the bigger picture. You’ll hear from agency leaders, brand managers, industry researchers, and platform insiders.
Episodes to check out:
4. Influence Factor by The Influencer Marketing Factory
Produced by: The Influencer Marketing Factory
Focus on: marketers, founders, content strategists, and creators looking to stay current and make smarter decisions.
Listen here: Spotify, Apple Podcasts, Google Podcasts, Amazon Music, YouTube
You know those podcasts that feel like a fun chat but leave you with five ideas you want to try right away? That’s Influence Factor. It’s created by The Influencer Marketing Factory, and the energy here is fresh, upbeat, and super informative.
Each episode features experts from all corners of the creator economy: founders, influencers, marketers, analysts ,you name it. What makes this show special is how casually it brings in big industry shifts without making them sound intimidating. One minute you’re hearing about TikTok influencer algorithms, and the next it's creator pay gaps or how brands are reshaping content briefs.
If you’re looking for influencer marketing podcasts for beginners that still pack pro-level knowledge, this is a great pick. And if you're a brand or agency, it helps you get a feel for where the creator world is headed.
Episodes to check out:
Patreon’s Secrets to Building Loyal Superfans w/ Paige Fitzgerald
Adapting Influencer Marketing for 2025 w/ Pierre-Loïc Assayag (Traackr)
The Rise of B2B Creators and Monetization Strategies w/ Olivia Owens (Teachable)
5. Marketing Girly by Natalie Peters
Produced by: Natalie Peters
Focus on: Creators, micro-influencers, students, and junior marketers who want real advice without the boring lectures.
Listen here: Spotify, Apple Podcasts, Google Podcasts, YouTube
This podcast isn’t strictly about influencer marketing, but it’s a must-add if you want to understand how the creative and content world really works. If you’re someone who wants to learn real marketing while actually enjoying the process, Natalie Peters has your back. Marketing Girly feels like chatting with your smart, witty friend who’s figured out how to grow on social and isn’t gatekeeping any of it.
She covers everything from building a personal brand to landing influencer collabs, creating content that converts, and understanding what brands are actually looking for. It’s honest, fun, and full of practical tips. If you’re a creator trying to grow or a marketer who wants to really understand Gen Z energy, this podcast is a gem.
Episodes to check out:
6. The Amy Porterfield Show
Produced by: Amy Porterfield
Focus on: Creators, marketers, and entrepreneurs who want to build an audience, sell digital products, and make content that works.
Listen on: Apple Podcasts, Spotify, Google Podcasts, YouTube
Amy is that rare mix of strategy and kindness. She talks about everything from building email lists and launching digital courses to figuring out how to actually connect with your audience in a way that converts. And she doesn’t just give theory: she gives templates, step-by-step advice, and real stories you can learn from.
If you’ve ever felt overwhelmed by all the “how to grow online” noise, Amy cuts through it with clarity and warmth. She brings in experts, shares her own wins and mistakes, and makes you feel like you can actually do this. Even though it’s not all about influencer marketing, it’s one of the best listens for understanding how to turn your presence into a real growing business.
Episodes to check out:
What to Stop Doing to Create a Life You Love with Sahil Bloom
Know Your Numbers: The Game-Changing Shift Most Entrepreneurs Skip
More Peace, More Profit: The Power of Walking Away From the Wrong Goals with Morgan DeBaun
7. IMpulse: The Influencer Marketing Podcast by Prateek Panda
Produced by: Phyllo
Focus on: Marketers, founders, creator economy professionals, and platform builders looking for honest, engaging conversations about influence and innovation.
Listen here: Spotify, also available on Apple Podcasts, YouTube
This podcast feels like grabbing coffee with the smartest people in influencer marketing. Hosted by Prateek Panda from Phyllo, IMpulse brings together founders, creators, marketers, and platform insiders for conversations that actually stick with you. It’s not just another Q&A format. These episodes feel like real talks, sometimes provocative, often inspiring, and always packed with takeaways.
What sets it apart is how grounded and thoughtful the discussions are. You get stories from people who are building in the space, solving tough problems, and figuring out what’s next. Whether it’s about creator data, pricing models, content performance, or campaign strategies, the episodes go beyond surface-level advice.
If you're looking for influencer marketing podcasts that leave you thinking and give you a fresh perspective, this is one to queue up.
Episodes to check out:
How Michael Kempner (MWW) Is Rebuilding Trust in a Crisis-Driven World (With AI & Purpose)
How Webedia Builds Brand-Safe Creator Campaigns (That Still Feel Real)
How Vidovo Is Changing the UGC Game (With No Ads or Funding)
How EvolveMKD Balances Compliance and Creativity in Influencer Marketing
Picking the Right Influencer Podcast Based on Your Role and Goals
There’s no “best” podcast for everyone. It really depends on where you’re at and what you’re trying to learn. Some shows are super tactical; others are more about big-picture strategy. And then there are those that just feel good to listen to because they match your vibe. Here’s a quick way to think about it:
Just getting started? Look for podcasts that explain things in a super simple, down-to-earth way. These usually break down the basics, like how influencer campaigns work, how to pitch to creators, or how to pick the right partnerships. They’ll give you a solid foundation without overwhelming you.
Already running campaigns? Go for episodes that walk you through real-life experiences: what worked, what flopped, and what could’ve gone better. These kinds of shows often share detailed campaign stories, timelines, budgets, and creative tips that you can actually try out.
More into expert opinions and industry trends? You’ll enjoy shows where marketers, creators, or brand strategists talk about what’s changing in the space. Think conversations around creator economy shifts, new tech, platform changes, and consumer behavior, basically, what’s shaping the future of influencer marketing.
Just want something that matches your vibe? Sometimes, the right podcast is simply the one that feels fun, relatable, or inspiring to you. Whether it’s a host you love, a storytelling format you enjoy, or just background convo while you work, go with whatever keeps you coming back.
Try a few episodes, feel out the tone, and stick with what clicks. Podcasts are personal like that.
How Marketing Teams Can Use Podcasts to Level Up Campaign Thinking
A lot of brands think of podcasts as something you listen to while doing laundry. But honestly? If you use them the right way, they can shape how your team thinks, plans, and runs influencer campaigns.
You’re literally getting free access to the playbooks of marketers, creators, and founders who’ve already made the mistakes and found what works. And if you're smart about it, you can turn those episodes into action. Here’s how:
1. Use Podcasts to Spark Better Creative Ideas
Imagine you’re planning an influencer launch for a skincare product. You hear someone on a podcast mention how they tested different hooks in creator intros—some opened with a bold claim, others started with a personal story.
That one comment might give you a new idea for how to brief your creators. Instead of defaulting to “please talk about the product,” you now guide them to open with something that feels real and engaging. Here’s how podcasts can help spark creative thinking:
Discover new content hooks: Learn how other creators introduce products in fresh and engaging ways.
Break out of creative ruts: Use episode takeaways to avoid repeating the same old campaign formats.
Get language ideas: Hear how other brands and creators phrase things, then make it your own.
Improve briefs: Add better direction in your content guidelines based on what resonated in the episodes you heard.
Build a swipe file: Keep a mental (or actual) note of podcast ideas you can revisit when you’re feeling stuck.
2. Improve Team Thinking Without Scheduling Another Meeting
Let’s say your team is stuck deciding whether to work with one big creator or five smaller ones. That week, you hear a podcast episode where someone casually breaks down the pros and cons of each approach, not in a theoretical way, but in a simple, “here’s what we tried” style.
Instead of rehashing the same debate again, you drop a quick message in the team group: “Hey, this part really clarified things for me, worth a listen.” Now your team has a shared starting point, and you skip all the back and forth. Here’s how podcasts help your team think better without booking time on everyone’s schedule:
Shortcut decision-making: Use shared podcast references to align without long discussions.
Build a shared language: Everyone hears the same example, making collaboration smoother.
Stay in sync asynchronously: Share episodes casually so the team learns at their own pace.
Reduce repetitive conversations: One good episode can replace back-and-forth debates.
Make learning feel natural: Podcasts blend into everyday routines while still adding value.
Influencer marketing podcasts can become part of your team’s rhythm, even if no one blocks out time on the content calendar. It’s soft learning that leads to smarter decisions.
3. Use Podcasts to Train New Team Members Without Extra Work
You’ve got someone new on your team who’s never worked with creators before. You could spend hours explaining briefs, content review cycles, usage rights, and reporting—or you could give them a list of five podcast episodes to listen to this week.
By the time they’re done, they’ll not only understand the basics but also get the tone of how influencer marketing really works. Some brands even build a mini “onboarding playlist” using their favorite influencer marketing podcasts, something casual but useful that gives every new team member a shared understanding of your approach.
Final Thoughts
If you’ve made it this far, you already know this: influencer marketing podcasts are not just good background noise. They’re one of the easiest ways to learn from real people who are in the trenches, testing ideas, and getting results. Whether you're running campaigns, managing creators, or just curious about how brands and influencers really work together, there’s something in these episodes for everyone.
And hey, when you're ready to turn those ideas into actual campaigns, that's where impulze.ai comes in. From finding the right influencers to planning your content calendar, outreaching influencers, and tracking campaign performance, it's built to make influencer marketing feel way less hectic.
So grab your coffee, queue up an episode, and start turning all that podcast wisdom into something real. Your next campaign might just start with something you heard while doing dishes.
Frequently Asked Questions
Are influencer marketing podcasts helpful for beginners?
Are influencer marketing podcasts helpful for beginners?
Are influencer marketing podcasts helpful for beginners?
Which podcast is best for brand marketers or agency teams?
Which podcast is best for brand marketers or agency teams?
Which podcast is best for brand marketers or agency teams?
Can I really learn something new from every episode?
Can I really learn something new from every episode?
Can I really learn something new from every episode?
How do I find influencers mentioned on podcasts?
How do I find influencers mentioned on podcasts?
How do I find influencers mentioned on podcasts?
Is there a free tool to help with influencer pricing after I hear rates discussed in a podcast?
Is there a free tool to help with influencer pricing after I hear rates discussed in a podcast?
Is there a free tool to help with influencer pricing after I hear rates discussed in a podcast?
How do I keep track of all the tips I hear?
How do I keep track of all the tips I hear?
How do I keep track of all the tips I hear?
What’s the best way to turn podcast ideas into real results?
What’s the best way to turn podcast ideas into real results?
What’s the best way to turn podcast ideas into real results?
Author Bio
Author Bio
Nandini Tripathi
Nandini Tripathi
Hey! I’m Nandini, a content writer who turns brand blah into brand ta-da! I write words that work and turn ideas into content that sounds good, feels right, and actually gets read.
Hey! I’m Nandini, a content writer who turns brand blah into brand ta-da! I write words that work and turn ideas into content that sounds good, feels right, and actually gets read.
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Find, analyze, and contact influencers from a database of over 250 million profiles.
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Join over 30,000+ SocialiQ users who have installed this free Chrome extension to search, analyze, save, and contact influencers directly on TikTok, YouTube, and Instagram.
30K+ Active Users
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Join over 30,000+ SocialiQ users who have installed this free Chrome extension to search, analyze, save, and contact influencers directly on TikTok, YouTube, and Instagram.
30K+ Active Users
May be Later
Join over 30,000+ SocialiQ users who have installed this free Chrome extension to search, analyze, save, and contact influencers directly on TikTok, YouTube, and Instagram.
30K+ Active Users
May be Later