Sep 15, 2025
7 MIN READ
Ideas & Examples
Ideas & Examples
8 Influencer Program Examples to Grow Your Brand
8 Influencer Program Examples to Grow Your Brand
8 Influencer Program Examples to Grow Your Brand
Nandini Tripathi
Nandini Tripathi
Nandini Tripathi
Nandini Tripathi
Content Marketer @impulze.ai
Sections
Blog in Short ⏱️
Blog in Short ⏱️
A quick glance at the highlights—perfect for when you're short on time.
A quick glance at the highlights—perfect for when you're short on time.
Influencer programs fuel brand growth by turning authentic voices into marketing power.
Sponsored Content: Still one of the strongest ways to get instant visibility and conversions.
Affiliate Marketing: Influencers earn commissions, keeping them motivated to sell long-term.
Brand Ambassadors: Build lasting loyalty with creators who represent your brand consistently.
Contests & Giveaways: Drive viral engagement and spread brand awareness quickly.
Social Media Takeovers: Let influencers bring their style and connect with your audience directly.
Gifting & Unboxing: Generate natural buzz with products sent straight to creators.
Influencer Challenges: Spark participation and trend-driven visibility across platforms.
Collaborative Content: Create deeper trust through co-branded videos, launches, and podcasts.
Real wins: Crumbl’s cookie buzz, Sephora’s inclusive squad, Notion’s ambassadors, Kettle & Fire’s wellness partnerships, Javy Coffee’s affiliates, Topicals’ insiders, Glossier’s community, and Gymshark’s Whitney Simmons collabs.
The right program depends on your brand goal: awareness, conversions, or community building.
Imagine scrolling through Instagram and stopping dead at a video of cookies being broken apart, the gooey chocolate pulling like magic. Or watching a creator unbox a skincare kit with genuine excitement that makes you want to grab your card instantly. That spark is not luck. It’s the power of influencer programs done right.
Brands are no longer whispering in the background. They are teaming up with influencers in ways that make audiences laugh, shop, and stay loyal without even noticing the switch from content to marketing. The real trick? Knowing the right kind of program to run.
This blog is your backstage pass into the most successful influencer program examples that brands swear by. From cookies to coffee to skincare giants, you’ll see how different approaches can change everything. And by the end, you’ll have clarity on which program fits your brand growth journey.
8 Influencer Program Examples You Must Check
These influencer program show how different formats come alive in practice. Each one has a story, a unique approach, and a clear takeaway for marketers who want to build stronger influencer strategies.
1. Crumbl Cookies
Crumbl Cookies is a dessert brand known for its oversized cookies, rotating flavors, and pink boxes that have become instantly recognizable. It grew rapidly through a combination of creative marketing and strong social media presence. Today, Crumbl has become more than a cookie store, it is a content-driven brand with a loyal online following.
Collaborate with Crumbl Program
Crumbl invites influencers and food lovers to collaborate by sharing their cookie experiences on platforms like TikTok and Instagram. They often highlight weekly flavor drops, turning product launches into content events that spread across social feeds.
Why It Works
The program taps into the natural excitement around food content. People love watching cookies break apart, hearing crunch sounds, or seeing gooey chocolate drip on camera. These sensory moments are perfect for short form videos, which influencers deliver exceptionally well.
Lesson Learned
Make your product shareable by design. Crumbl did not just sell cookies, it created a product and an experience that influencers were excited to showcase. If your product sparks visual or emotional reactions, it becomes much easier for influencers to create content that spreads.
2. Sephora
Walk into a Sephora store and it is like stepping into beauty heaven. Shelves full of lipsticks, skincare, perfumes, and everything in between. But Sephora did not stop at being a retailer. It wanted to build a real connection with people who love beauty as much as the brand does. And that is where the Sephora Squad comes in.
Sephora Squad Program
Every year, Sephora opens applications for creators who want to be part of its ambassador program. The cool part? They do not just pick the biggest names. They choose voices from all walks of life. A skincare beginner, a bold makeup artist, a lifestyle blogger, they all get a seat at the table. Squad members test products, share their honest thoughts, and show how Sephora fits into everyday routines.
Why It Works
People trust people who look like them and live like them. Sephora understood that beauty is not one size fits all. By putting different creators at the front, the brand created content that feels relatable, not staged. When audiences see someone with the same skin tone or style using a product, it hits home.
Lesson Learned
Your ambassadors should reflect the people you want to serve. Sephora showed that inclusivity is not just a marketing line. It is a growth strategy that turns customers into a community.
3. Notion
If you have ever tried organizing your life or work online, chances are you have come across Notion. It is that all-in-one workspace where you can write, plan, track, and basically run your world. The tool has a cult following, and a big part of that love story comes from its ambassadors.
Notion Ambassador Affiliate Program
Notion created an ambassador program for people who genuinely enjoy using the platform. These ambassadors are not just content creators, they are power users who share templates, tutorials, and creative ways to get more out of Notion. They run workshops, build communities, and show how flexible the tool can be for anyone from students to CEOs.
Why It Works
Notion tapped into the passion of real users. When ambassadors share how they use it, it feels authentic because they are speaking from experience. That kind of content is way more convincing than any polished ad. It is like getting advice from a friend who has figured out a smart shortcut.
Lesson Learned
Let your real fans lead the way. Notion proved that when you give people the platform to share their own creativity, they not only promote your brand, they expand it.
4. Kettle & Fire
Kettle & Fire is not your regular soup brand. They are all about bone broth made with real ingredients and slow cooking. Their focus is health, wellness, and convenience, which made them a favorite for fitness lovers, busy parents, and anyone who wants nourishing meals without standing in the kitchen for hours. The brand leaned on influencer programs to spread the word in a way ads could never do.
Kettle & Fire Program
Kettle & Fire built the Kettler Program, which welcomes health creators, nutritionists, food bloggers, and everyday wellness fans. Members get product perks, affiliate opportunities, and special collaborations. The brand makes it easy for creators to share their lifestyle with authentic stories about how bone broth fits into daily routines.
Why It Works
The magic is in how relevant the partnerships are. Instead of chasing random influencers, Kettle & Fire works with people who already care about health and wellness. When those influencers show the product in their meals, it feels like an honest recommendation. Add affiliate rewards on top, and the creators have a reason to keep sharing consistently.
Lesson Learned
Pick influencers who already live the lifestyle your product supports. It saves effort because they do not have to pretend. Kettle & Fire shows that when your influencer program is rooted in authenticity and aligned values, it becomes a steady growth channel.
5. Javy Coffee
Javy Coffee built its name around convenience. Instead of brewing coffee the traditional way, you just need a spoonful of their coffee concentrate mixed with water or milk. In seconds, you have a café-style drink at home. That kind of product naturally excites creators because it is easy to show off, fun to experiment with, and solves a common problem.
Javvy Affiliate Program
Javy Coffee launched an affiliate program that lets influencers earn every time someone buys through their link or code. They partnered with lifestyle creators, busy parents, fitness influencers, and students who value quick coffee hacks. The affiliate setup means these influencers do not stop at one post. They keep creating recipes, showing hacks, and reminding their followers about Javy because they have a personal reason to keep sharing.
Why It Works
Coffee content is evergreen, and Javy made it easy for influencers to make it exciting. Think iced lattes, protein shakes with coffee, or fun morning routines. The affiliate program ensured influencers went beyond awareness to drive real sales. Audiences saw creators using Javy daily, which made it part of everyday life instead of just another sponsored product.
Lesson Learned
If your product is versatile, give influencers room to play with it. Javy Coffee’s program showed that combining creative freedom with affiliate rewards leads to a steady stream of authentic content and repeat sales.
6. Topicals
Topicals is a skincare brand that refuses to play by the old beauty rules. Instead of chasing flawless perfection, it focuses on real skin with all its ups and downs. Their products target conditions like eczema, acne, and hyperpigmentation, but the bigger mission is making skincare feel honest, inclusive, and even fun. That refreshing energy is exactly why their community is so loyal.
Topicals Insider Program
The Insider Program was built to turn passionate customers into active ambassadors. Members get early access to launches, special discounts, and opportunities to create content around their routines. Topicals empowers insiders to share real stories about using the products, sometimes the good days, sometimes the struggles, but always with honesty. That authenticity shines through in every piece of content.
Why It Works
Skincare is personal. People want to see how products work on real skin, not airbrushed ads. Topicals made the smart choice to give the spotlight to insiders who already use and love the brand. Their stories are raw, relatable, and deeply trustworthy. Audiences connect because the content looks like advice from a friend, not a sales pitch.
Lesson Learned
The strongest ambassadors are often the customers you already have. Topicals showed that when you nurture them, give them tools, and let them lead the conversation, they turn into your most persuasive marketers.
7. Glossier
Glossier is the beauty brand that turned “getting ready” into a lifestyle. It started with a blog, built a cult community, and then created products inspired by what people actually wanted. From the pink packaging to the minimalist routines, everything about Glossier screams community first, product second. And that is exactly how it became a cultural icon in beauty.
Generation Glossier Affiliate Program
To keep that community-driven energy alive, Glossier launched the Generation Glossier program. Instead of only working with big names, they invited everyday fans, students, and micro influencers to join. Members receive affiliate perks, early access to products, and brand support to create authentic content. The goal is not polished perfection, it is real people showing how Glossier fits into their daily lives.
Why It Works
Glossier always knew the secret: its power is in the community. By turning fans into partners, the brand scaled word of mouth into structured marketing. When a college student shares her simple skincare routine with Glossier, or a creator shows off a no-makeup look, it feels approachable. That relatability drives both loyalty and conversions.
Lesson Learned
Do not underestimate small creators. Glossier proved that micro influencers and passionate customers can carry your brand story further than expensive campaigns. Give them the right tools, and they will build the movement with you.
8. Gymshark
Gymshark is a fitness brand that became a global powerhouse without relying on traditional advertising. Instead, it went deep into the energy of social media, working closely with athletes and creators who lived the Gymshark lifestyle every day. From leggings to sports bras, the brand became a symbol of motivation and community for people who love working out.
Gymshark x Whitney Simmons
One of Gymshark’s biggest collaborations has been with fitness influencer Whitney Simmons. She is not just a face for the brand, she designs collections, creates content, and shares her own fitness journey while wearing Gymshark. Fans love her approachable energy, and that authenticity carries into every product drop.
Why It Works
Whitney already had a loyal audience before the partnership, and Gymshark gave her room to co-create. That balance of trust, creativity, and collaboration is why her Gymshark collections sell out quickly. It feels like an influencer and a brand building something together, not a brand simply paying for a post.
Lesson Learned
Influencers are more than ad space. Gymshark showed that when you treat them as true partners with creative control, the result is not just sales, but a community that grows stronger with every campaign.
How to Pick the Right Influencer Program for Your Brand
So now you have seen the different types of influencer programs and some amazing brand examples. The question is, which one fits your brand best? The truth is, there is no single right answer. It all comes down to your goals, budget, and the kind of audience you want to reach.
If your goal is quick awareness, sponsored posts or giveaways can get people talking fast. If you are aiming for steady growth, affiliate programs or ambassador communities are more sustainable. For deeper engagement, consider collaborations or takeovers that let influencers really connect with your audience.
The smartest move is to start with one or two program styles instead of trying everything at once. Test, learn, and double down on what brings results. Influencer programs are flexible, and the more you align them with your brand’s personality, the more natural the growth will be.
Summing Up
Influencer programs are not just campaigns, they are engines that fuel lasting growth. When done with creativity and the right partnerships, they can turn a simple product into a community favorite. From giveaways that spark excitement to ambassador programs that build loyalty, the possibilities are endless. The common thread is authenticity, people trust voices they already follow, and brands that understand this will always stay ahead.
If you are ready to build influencer programs that actually deliver, impulze.ai is your best starting point. Create tailored influencer lists, manage collaborations with ease, and track every result in one simple dashboard. Try impulze.ai today and see how effortless influencer marketing can be when the right tools are on your side.
Imagine scrolling through Instagram and stopping dead at a video of cookies being broken apart, the gooey chocolate pulling like magic. Or watching a creator unbox a skincare kit with genuine excitement that makes you want to grab your card instantly. That spark is not luck. It’s the power of influencer programs done right.
Brands are no longer whispering in the background. They are teaming up with influencers in ways that make audiences laugh, shop, and stay loyal without even noticing the switch from content to marketing. The real trick? Knowing the right kind of program to run.
This blog is your backstage pass into the most successful influencer program examples that brands swear by. From cookies to coffee to skincare giants, you’ll see how different approaches can change everything. And by the end, you’ll have clarity on which program fits your brand growth journey.
8 Influencer Program Examples You Must Check
These influencer program show how different formats come alive in practice. Each one has a story, a unique approach, and a clear takeaway for marketers who want to build stronger influencer strategies.
1. Crumbl Cookies
Crumbl Cookies is a dessert brand known for its oversized cookies, rotating flavors, and pink boxes that have become instantly recognizable. It grew rapidly through a combination of creative marketing and strong social media presence. Today, Crumbl has become more than a cookie store, it is a content-driven brand with a loyal online following.
Collaborate with Crumbl Program
Crumbl invites influencers and food lovers to collaborate by sharing their cookie experiences on platforms like TikTok and Instagram. They often highlight weekly flavor drops, turning product launches into content events that spread across social feeds.
Why It Works
The program taps into the natural excitement around food content. People love watching cookies break apart, hearing crunch sounds, or seeing gooey chocolate drip on camera. These sensory moments are perfect for short form videos, which influencers deliver exceptionally well.
Lesson Learned
Make your product shareable by design. Crumbl did not just sell cookies, it created a product and an experience that influencers were excited to showcase. If your product sparks visual or emotional reactions, it becomes much easier for influencers to create content that spreads.
2. Sephora
Walk into a Sephora store and it is like stepping into beauty heaven. Shelves full of lipsticks, skincare, perfumes, and everything in between. But Sephora did not stop at being a retailer. It wanted to build a real connection with people who love beauty as much as the brand does. And that is where the Sephora Squad comes in.
Sephora Squad Program
Every year, Sephora opens applications for creators who want to be part of its ambassador program. The cool part? They do not just pick the biggest names. They choose voices from all walks of life. A skincare beginner, a bold makeup artist, a lifestyle blogger, they all get a seat at the table. Squad members test products, share their honest thoughts, and show how Sephora fits into everyday routines.
Why It Works
People trust people who look like them and live like them. Sephora understood that beauty is not one size fits all. By putting different creators at the front, the brand created content that feels relatable, not staged. When audiences see someone with the same skin tone or style using a product, it hits home.
Lesson Learned
Your ambassadors should reflect the people you want to serve. Sephora showed that inclusivity is not just a marketing line. It is a growth strategy that turns customers into a community.
3. Notion
If you have ever tried organizing your life or work online, chances are you have come across Notion. It is that all-in-one workspace where you can write, plan, track, and basically run your world. The tool has a cult following, and a big part of that love story comes from its ambassadors.
Notion Ambassador Affiliate Program
Notion created an ambassador program for people who genuinely enjoy using the platform. These ambassadors are not just content creators, they are power users who share templates, tutorials, and creative ways to get more out of Notion. They run workshops, build communities, and show how flexible the tool can be for anyone from students to CEOs.
Why It Works
Notion tapped into the passion of real users. When ambassadors share how they use it, it feels authentic because they are speaking from experience. That kind of content is way more convincing than any polished ad. It is like getting advice from a friend who has figured out a smart shortcut.
Lesson Learned
Let your real fans lead the way. Notion proved that when you give people the platform to share their own creativity, they not only promote your brand, they expand it.
4. Kettle & Fire
Kettle & Fire is not your regular soup brand. They are all about bone broth made with real ingredients and slow cooking. Their focus is health, wellness, and convenience, which made them a favorite for fitness lovers, busy parents, and anyone who wants nourishing meals without standing in the kitchen for hours. The brand leaned on influencer programs to spread the word in a way ads could never do.
Kettle & Fire Program
Kettle & Fire built the Kettler Program, which welcomes health creators, nutritionists, food bloggers, and everyday wellness fans. Members get product perks, affiliate opportunities, and special collaborations. The brand makes it easy for creators to share their lifestyle with authentic stories about how bone broth fits into daily routines.
Why It Works
The magic is in how relevant the partnerships are. Instead of chasing random influencers, Kettle & Fire works with people who already care about health and wellness. When those influencers show the product in their meals, it feels like an honest recommendation. Add affiliate rewards on top, and the creators have a reason to keep sharing consistently.
Lesson Learned
Pick influencers who already live the lifestyle your product supports. It saves effort because they do not have to pretend. Kettle & Fire shows that when your influencer program is rooted in authenticity and aligned values, it becomes a steady growth channel.
5. Javy Coffee
Javy Coffee built its name around convenience. Instead of brewing coffee the traditional way, you just need a spoonful of their coffee concentrate mixed with water or milk. In seconds, you have a café-style drink at home. That kind of product naturally excites creators because it is easy to show off, fun to experiment with, and solves a common problem.
Javvy Affiliate Program
Javy Coffee launched an affiliate program that lets influencers earn every time someone buys through their link or code. They partnered with lifestyle creators, busy parents, fitness influencers, and students who value quick coffee hacks. The affiliate setup means these influencers do not stop at one post. They keep creating recipes, showing hacks, and reminding their followers about Javy because they have a personal reason to keep sharing.
Why It Works
Coffee content is evergreen, and Javy made it easy for influencers to make it exciting. Think iced lattes, protein shakes with coffee, or fun morning routines. The affiliate program ensured influencers went beyond awareness to drive real sales. Audiences saw creators using Javy daily, which made it part of everyday life instead of just another sponsored product.
Lesson Learned
If your product is versatile, give influencers room to play with it. Javy Coffee’s program showed that combining creative freedom with affiliate rewards leads to a steady stream of authentic content and repeat sales.
6. Topicals
Topicals is a skincare brand that refuses to play by the old beauty rules. Instead of chasing flawless perfection, it focuses on real skin with all its ups and downs. Their products target conditions like eczema, acne, and hyperpigmentation, but the bigger mission is making skincare feel honest, inclusive, and even fun. That refreshing energy is exactly why their community is so loyal.
Topicals Insider Program
The Insider Program was built to turn passionate customers into active ambassadors. Members get early access to launches, special discounts, and opportunities to create content around their routines. Topicals empowers insiders to share real stories about using the products, sometimes the good days, sometimes the struggles, but always with honesty. That authenticity shines through in every piece of content.
Why It Works
Skincare is personal. People want to see how products work on real skin, not airbrushed ads. Topicals made the smart choice to give the spotlight to insiders who already use and love the brand. Their stories are raw, relatable, and deeply trustworthy. Audiences connect because the content looks like advice from a friend, not a sales pitch.
Lesson Learned
The strongest ambassadors are often the customers you already have. Topicals showed that when you nurture them, give them tools, and let them lead the conversation, they turn into your most persuasive marketers.
7. Glossier
Glossier is the beauty brand that turned “getting ready” into a lifestyle. It started with a blog, built a cult community, and then created products inspired by what people actually wanted. From the pink packaging to the minimalist routines, everything about Glossier screams community first, product second. And that is exactly how it became a cultural icon in beauty.
Generation Glossier Affiliate Program
To keep that community-driven energy alive, Glossier launched the Generation Glossier program. Instead of only working with big names, they invited everyday fans, students, and micro influencers to join. Members receive affiliate perks, early access to products, and brand support to create authentic content. The goal is not polished perfection, it is real people showing how Glossier fits into their daily lives.
Why It Works
Glossier always knew the secret: its power is in the community. By turning fans into partners, the brand scaled word of mouth into structured marketing. When a college student shares her simple skincare routine with Glossier, or a creator shows off a no-makeup look, it feels approachable. That relatability drives both loyalty and conversions.
Lesson Learned
Do not underestimate small creators. Glossier proved that micro influencers and passionate customers can carry your brand story further than expensive campaigns. Give them the right tools, and they will build the movement with you.
8. Gymshark
Gymshark is a fitness brand that became a global powerhouse without relying on traditional advertising. Instead, it went deep into the energy of social media, working closely with athletes and creators who lived the Gymshark lifestyle every day. From leggings to sports bras, the brand became a symbol of motivation and community for people who love working out.
Gymshark x Whitney Simmons
One of Gymshark’s biggest collaborations has been with fitness influencer Whitney Simmons. She is not just a face for the brand, she designs collections, creates content, and shares her own fitness journey while wearing Gymshark. Fans love her approachable energy, and that authenticity carries into every product drop.
Why It Works
Whitney already had a loyal audience before the partnership, and Gymshark gave her room to co-create. That balance of trust, creativity, and collaboration is why her Gymshark collections sell out quickly. It feels like an influencer and a brand building something together, not a brand simply paying for a post.
Lesson Learned
Influencers are more than ad space. Gymshark showed that when you treat them as true partners with creative control, the result is not just sales, but a community that grows stronger with every campaign.
How to Pick the Right Influencer Program for Your Brand
So now you have seen the different types of influencer programs and some amazing brand examples. The question is, which one fits your brand best? The truth is, there is no single right answer. It all comes down to your goals, budget, and the kind of audience you want to reach.
If your goal is quick awareness, sponsored posts or giveaways can get people talking fast. If you are aiming for steady growth, affiliate programs or ambassador communities are more sustainable. For deeper engagement, consider collaborations or takeovers that let influencers really connect with your audience.
The smartest move is to start with one or two program styles instead of trying everything at once. Test, learn, and double down on what brings results. Influencer programs are flexible, and the more you align them with your brand’s personality, the more natural the growth will be.
Summing Up
Influencer programs are not just campaigns, they are engines that fuel lasting growth. When done with creativity and the right partnerships, they can turn a simple product into a community favorite. From giveaways that spark excitement to ambassador programs that build loyalty, the possibilities are endless. The common thread is authenticity, people trust voices they already follow, and brands that understand this will always stay ahead.
If you are ready to build influencer programs that actually deliver, impulze.ai is your best starting point. Create tailored influencer lists, manage collaborations with ease, and track every result in one simple dashboard. Try impulze.ai today and see how effortless influencer marketing can be when the right tools are on your side.
Frequently Asked Questions
What is an influencer program?
What is an influencer program?
What is an influencer program?
Which influencer program works best for new brands?
Which influencer program works best for new brands?
Which influencer program works best for new brands?
How do you measure influencer program success?
How do you measure influencer program success?
How do you measure influencer program success?
Are ambassador programs better than one-time posts?
Are ambassador programs better than one-time posts?
Are ambassador programs better than one-time posts?
Do giveaways really help brands grow?
Do giveaways really help brands grow?
Do giveaways really help brands grow?
How do affiliate programs help influencers?
How do affiliate programs help influencers?
How do affiliate programs help influencers?
Can small creators run impactful influencer programs?
Can small creators run impactful influencer programs?
Can small creators run impactful influencer programs?
Author Bio
Author Bio
Nandini Tripathi
Nandini Tripathi
Hey! I’m Nandini, a content writer who turns brand blah into brand ta-da! I write words that work and turn ideas into content that sounds good, feels right, and actually gets read.
Hey! I’m Nandini, a content writer who turns brand blah into brand ta-da! I write words that work and turn ideas into content that sounds good, feels right, and actually gets read.
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May be Later