Oct 17, 2025
10 MIN READ
Management
Management
Step-by-Step Guide to Running a Black Friday Influencer Campaign
Step-by-Step Guide to Running a Black Friday Influencer Campaign
Step-by-Step Guide to Running a Black Friday Influencer Campaign
Rashmi Singh
Rashmi Singh
Rashmi Singh
Rashmi Singh
Content Marketer @impulze.ai
Sections
Blog in Short ⏱️
Blog in Short ⏱️
A quick glance at the highlights—perfect for when you're short on time.
A quick glance at the highlights—perfect for when you're short on time.
Feeling the black friday panic? This guide helps you run a Black Friday influencer campaign that actually works, even if you’re starting late.
Set clear goals: Decide whether you want sales, traffic, or brand visibility and define KPIs to track success.
Find the right influencers: Use platforms like Impulze.ai or SocialiQ to shortlist creators who match your audience and engagement goals.
Plan your timeline & budget: Schedule posts, allocate funds for influencers, content, and paid boosts, and leave room for last-minute adjustments.
Create irresistible offers & briefs: Make deals urgent and valuable, then share clear, flexible creative briefs with your influencers.
Outreach that works: Personalize messages, provide links and codes upfront, and use automated tools and templates to save time.
Amplify & repurpose content: Boost top-performing posts, adapt content across multiple channels, and make influencers feel valued.
Track, measure & adapt: Monitor clicks, sales, engagement, and ROI in real time to tweak campaigns mid-week.
Build relationships post-campaign: Share results, give shout-outs, and nurture influencers for future collaborations.
We have also shared the best tools to make sure your Black Friday influencer campaign runs smoothly. Read the blog to learn more.
If you’ve landed on this article in October, I get it — panic mode is real. Black Friday is almost here, and you can’t afford to miss it.
Don’t worry, this blog is here to help you set the stage for a winning Black Friday influencer campaign one step at a time.
I’ll also share some tools and tips to speed things up, so you can reach the right audience, get noticed, and make the most of this hectic, high-stakes weekend. So let's get started!
Step 1: Set Crystal-Clear Goals For Black Friday
Before you do anything else, pause and ask yourself one simple question:
What do you actually want from this Black Friday influencer campaign? Are you chasing sales, traffic, or just visibility?
The answer will shape every decision you make after this.
Once you know your goal, define your KPIs early. Trackable metrics like revenue, clicks, conversions, or even new followers will tell you what’s working and what’s not. Without them, you’re flying blind — and in Black Friday chaos, you can’t afford that.
Next, pick your campaign theme and offer strategy.
Are you going for “doorbuster deals,” “bundle discounts,” or a “limited-time exclusive”?
Your theme will guide the messaging, creative, and even which influencers you collaborate with. Setting these goals upfront gives your campaign direction, focus, and a much better shot at standing out in a crowded weekend.
Step 2: Find the Right Influencers
Now that your goals are set, it’s time to find the people who can actually get your offer in front of the right audience. Not all influencers are created equal, and picking the wrong ones can waste time, money, and effort.
So focus on these:
Know where your audience hangs out:
Are they scrolling TikTok, browsing Instagram, or watching YouTube?
Choose influencers active on the platforms your audience uses the most.
Understand your budget:
Micro-influencers (10k–100k followers) are affordable and highly engaged.
Macro-influencers (100k+) give reach at scale but cost more.
Work with the right mix to balance reach, engagement, and cost.
Check engagement, not just followers:
Look at likes, comments, shares, and overall interaction.
High engagement often matters more than a large follower count.
Review content style and authenticity:
Does their tone match your brand?
Are their followers genuinely interacting or just scrolling past?
Consider past collaborations:
Have they worked with similar brands before?
Look for creators who consistently deliver results.
Audience demographics:
Make sure their audience matches your target in terms of age, location, and interests.
Platform-specific strengths:
Instagram Reels for quick impact, TikTok for viral potential, YouTube for in-depth demos.
Step 3: Lock Your Timeline & Budget
Okay, let’s be real — if you’re reading this in October, you’re already cutting it close. Black Friday doesn’t wait for anyone, and neither does your audience. That’s why locking your timeline and budget is non-negotiable.
Start by mapping out every key date: when influencer content needs to go live, when social posts and emails hit inboxes, and when last-minute reminders will drive urgency.
Next, be smart with your money. Decide how much goes to creators, how much to content production, and how much to paid amplification or tracking tools. Keep a small buffer for unexpected boosts as things move fast this week.
Calculate Influencer Pricing For Free
A clear plan now prevents chaos later and ensures your Black Friday influencer campaign hits at the right time, with the right people, without burning your budget.
Step 4: Create Irresistible Offers & Briefs
Now that your timeline and budget are set, it’s time to make your campaign actually irresistible.
Black Friday shoppers scroll fast, so you need deals that stop them mid-scroll. Think beyond just “20% off.” Can you create bundles, limited-time exclusives, or early-access perks? The goal is to make your offer feel urgent, valuable, and shareable.
Once your offer is ready, translate it into a creative brief for your influencers. Keep it simple but clear: what’s the message, what’s the call-to-action, and how much freedom they have to make it their own.
Download Influencer Brief Template
Authentic content always performs better than rigid scripts.
Pro tip: if you’re unsure how to structure a brief, we have plenty of blogs and templates you can check out for inspiration. They’ll save you time and ensure your influencers know exactly what to do, without stifling their creativity.
Step 5: Outreach That Gets Replies
When Black Friday is almost here, every minute counts. You don’t have time to send generic messages and wait.
Start by personalizing your pitch. Mention why you chose them, highlight what makes your offer special, and be clear about deliverables and timelines.
Let them know exactly what type of content you expect: Reels, stories, carousel posts — clarity now saves headaches later.
Give influencers everything they need upfront: affiliate links, discount codes, and tracking links. If possible, make them feel like insiders by offering early access or exclusive deals. You can even add performance incentives or bonuses for hitting sales targets can motivate them to push harder.
Pro tip: Use our automated outreach to save hours and stay organized.
We also have ready-to-use templates for quick, personalized messages. We also send automated follow-ups because, sometimes that’s all it takes to turn a “maybe” into a “yes.”
Step 6: Amplify Their Content
Even if your influencers are posting amazing content, there’s no guarantee it will reach enough people on its own. That’s why helping them amplify and repurpose their work is a must.
1. Boost top-performing content
You can use paid ads to promote Reels, carousels, or posts that are already getting strong engagement.
For example, if one of your influencers posts an unboxing Reel of your Black Friday bundle and it receives 1,000 likes and 200 comments organically in the first few hours, boosting it with a small ad budget can help it reach 10,000 more potential buyers who wouldn’t have seen it otherwise.
2. Repurpose for multiple channels
A single piece of influencer content can work much harder when adapted for different platforms. That same unboxing Reel, for instance, can be turned into a 15-second TikTok clip, two Instagram Stories with swipe-up links, and an image for your newsletter.
By repurposing content in this way, one post can effectively reach audiences across five different channels.
3. Make it a win-win for influencers
Always let influencers know when you’re amplifying their content, as this makes them feel valued and appreciated. The extra reach not only benefits your campaign but also encourages influencers to stay engaged and continue delivering high-quality work, creating a stronger long-term partnership.
Step 7: Track, Measure & Adapt
Black Friday moves fast, and if you wait until the campaign is over to check results, it’s too late. You need to monitor your performance in real time so you can tweak what’s not working.
Key metrics to track:
Clicks & traffic: Are people actually visiting your website or landing page?
Conversions & sales: How many people are buying through influencer links, promo codes, or affiliate URLs?
Engagement: Likes, comments, shares, and saves — these show whether content is resonating.
Reach & impressions: Are your posts getting in front of enough eyes?
ROI: Compare revenue generated against what you spent on creators, ads, and production.
Pro tip: Don’t hesitate to make changes mid-campaign. If one influencer’s post is underperforming, try boosting another, tweaking the messaging, or pushing a high-performing post with paid amplification. For example, if a Reel is driving high engagement but low clicks, you might add a clear CTA or swipe-up link to capture more conversions.
Step 8: Wrap Up & Build Relationships
Even when Black Friday influencer campaign is over, don’t just pack up and forget about your influencers. Take a moment to review how the campaign went, which posts got clicks, which offers drove sales, and which influencers performed best. This helps you figure out what worked and what didn’t, so your next campaign is even better.
Also, use this time to strengthen your relationships. Send a thank-you note, share the results with them, or even offer a small bonus or early access to your next campaign. Influencers who feel appreciated are more likely to work with you again and put extra effort into future collaborations.
Quick tips:
Highlight top-performing content and give shout-outs to influencers.
Share honest feedback — what worked and what could be improved.
Keep in touch regularly, not just during campaigns.
Tools to Make Your Black Friday Campaign Easier
Running a Black Friday influencer campaign can feel chaotic, especially if you’re starting late. The right tools can save you hours and make everything run smoothly. Here are some essentials:
1. Influencer Marketing Platforms
Tools like Impulze.ai, Modash, and Heepsy help you find the right influencers quickly. Instead of guessing who to reach out to, you can filter creators by niche, audience, engagement, and location.
These influencer marketing platforms also show which influencers have real followers and which posts perform best. Using them means less wasted time and more chances that your offers reach people who actually care.
2. Campaign & Content Management Tools
Platforms like Notion, Trello, or Asana help you organize everything in one place. You can track deadlines, content approvals, and posting schedules. This is a lifesaver when you have multiple influencers posting at different times.
It also keeps your team on the same page and stops messages from getting lost in inboxes. When Black Friday is near, knowing exactly what goes live and when saves a lot of stress.
3. Messaging & Outreach Tools
Talking to influencers can get messy fast. Tools like WhatsApp Business, Gmail templates, and automated outreach platforms help you send personalized messages without losing track.
You can follow up, keep conversations organized, and avoid missing anyone. Quick and clear communication is key, especially when time is tight and you can’t afford delays in approvals or posts.
4. Analytics & Tracking Tools
You need to know what’s actually working. Tools like Google Analytics, UTM tracking, and affiliate dashboards show clicks, conversions, and sales in real time.
You can see which influencer posts drive results and which offers perform best. This means you can fix things mid-campaign instead of realizing too late that something isn’t working. Tracking keeps your money and time from going to waste.
5. Social Media & Paid Amplification Tools
Even good content needs a little push sometimes. Tools like Meta Ads Manager, TikTok Promote, and Buffer help you schedule posts, boost top-performing content, and share it across multiple platforms.
For example, a Reel that’s doing well organically can reach thousands more people with a small ad boost. These tools make sure your influencer content reaches both their audience and yours, giving your campaign the extra visibility it needs.
Pro tip: Using these tools together makes everything faster and easier. Find influencers, track content, message them, measure results, and boost content all in one workflow. Even if you’re starting late, you can stay organized and make the most of your Black Friday campaign.
Let’s Get Started!
Black Friday isn’t the time to wonder if your campaigns will work — it’s the time to make them impossible to ignore. From setting goals, finding the right influencers, creating irresistible offers, to tracking performance, every step counts.
The smartest way to start is by searching for the right influencers early. Tools like Impulze.ai or SocialiQ make it fast and simple to find creators who match your audience, check engagement, and plan your outreach.
Don’t wait until the last minute — the earlier you start, the bigger your results. All the best!
If you’ve landed on this article in October, I get it — panic mode is real. Black Friday is almost here, and you can’t afford to miss it.
Don’t worry, this blog is here to help you set the stage for a winning Black Friday influencer campaign one step at a time.
I’ll also share some tools and tips to speed things up, so you can reach the right audience, get noticed, and make the most of this hectic, high-stakes weekend. So let's get started!
Step 1: Set Crystal-Clear Goals For Black Friday
Before you do anything else, pause and ask yourself one simple question:
What do you actually want from this Black Friday influencer campaign? Are you chasing sales, traffic, or just visibility?
The answer will shape every decision you make after this.
Once you know your goal, define your KPIs early. Trackable metrics like revenue, clicks, conversions, or even new followers will tell you what’s working and what’s not. Without them, you’re flying blind — and in Black Friday chaos, you can’t afford that.
Next, pick your campaign theme and offer strategy.
Are you going for “doorbuster deals,” “bundle discounts,” or a “limited-time exclusive”?
Your theme will guide the messaging, creative, and even which influencers you collaborate with. Setting these goals upfront gives your campaign direction, focus, and a much better shot at standing out in a crowded weekend.
Step 2: Find the Right Influencers
Now that your goals are set, it’s time to find the people who can actually get your offer in front of the right audience. Not all influencers are created equal, and picking the wrong ones can waste time, money, and effort.
So focus on these:
Know where your audience hangs out:
Are they scrolling TikTok, browsing Instagram, or watching YouTube?
Choose influencers active on the platforms your audience uses the most.
Understand your budget:
Micro-influencers (10k–100k followers) are affordable and highly engaged.
Macro-influencers (100k+) give reach at scale but cost more.
Work with the right mix to balance reach, engagement, and cost.
Check engagement, not just followers:
Look at likes, comments, shares, and overall interaction.
High engagement often matters more than a large follower count.
Review content style and authenticity:
Does their tone match your brand?
Are their followers genuinely interacting or just scrolling past?
Consider past collaborations:
Have they worked with similar brands before?
Look for creators who consistently deliver results.
Audience demographics:
Make sure their audience matches your target in terms of age, location, and interests.
Platform-specific strengths:
Instagram Reels for quick impact, TikTok for viral potential, YouTube for in-depth demos.
Step 3: Lock Your Timeline & Budget
Okay, let’s be real — if you’re reading this in October, you’re already cutting it close. Black Friday doesn’t wait for anyone, and neither does your audience. That’s why locking your timeline and budget is non-negotiable.
Start by mapping out every key date: when influencer content needs to go live, when social posts and emails hit inboxes, and when last-minute reminders will drive urgency.
Next, be smart with your money. Decide how much goes to creators, how much to content production, and how much to paid amplification or tracking tools. Keep a small buffer for unexpected boosts as things move fast this week.
Calculate Influencer Pricing For Free
A clear plan now prevents chaos later and ensures your Black Friday influencer campaign hits at the right time, with the right people, without burning your budget.
Step 4: Create Irresistible Offers & Briefs
Now that your timeline and budget are set, it’s time to make your campaign actually irresistible.
Black Friday shoppers scroll fast, so you need deals that stop them mid-scroll. Think beyond just “20% off.” Can you create bundles, limited-time exclusives, or early-access perks? The goal is to make your offer feel urgent, valuable, and shareable.
Once your offer is ready, translate it into a creative brief for your influencers. Keep it simple but clear: what’s the message, what’s the call-to-action, and how much freedom they have to make it their own.
Download Influencer Brief Template
Authentic content always performs better than rigid scripts.
Pro tip: if you’re unsure how to structure a brief, we have plenty of blogs and templates you can check out for inspiration. They’ll save you time and ensure your influencers know exactly what to do, without stifling their creativity.
Step 5: Outreach That Gets Replies
When Black Friday is almost here, every minute counts. You don’t have time to send generic messages and wait.
Start by personalizing your pitch. Mention why you chose them, highlight what makes your offer special, and be clear about deliverables and timelines.
Let them know exactly what type of content you expect: Reels, stories, carousel posts — clarity now saves headaches later.
Give influencers everything they need upfront: affiliate links, discount codes, and tracking links. If possible, make them feel like insiders by offering early access or exclusive deals. You can even add performance incentives or bonuses for hitting sales targets can motivate them to push harder.
Pro tip: Use our automated outreach to save hours and stay organized.
We also have ready-to-use templates for quick, personalized messages. We also send automated follow-ups because, sometimes that’s all it takes to turn a “maybe” into a “yes.”
Step 6: Amplify Their Content
Even if your influencers are posting amazing content, there’s no guarantee it will reach enough people on its own. That’s why helping them amplify and repurpose their work is a must.
1. Boost top-performing content
You can use paid ads to promote Reels, carousels, or posts that are already getting strong engagement.
For example, if one of your influencers posts an unboxing Reel of your Black Friday bundle and it receives 1,000 likes and 200 comments organically in the first few hours, boosting it with a small ad budget can help it reach 10,000 more potential buyers who wouldn’t have seen it otherwise.
2. Repurpose for multiple channels
A single piece of influencer content can work much harder when adapted for different platforms. That same unboxing Reel, for instance, can be turned into a 15-second TikTok clip, two Instagram Stories with swipe-up links, and an image for your newsletter.
By repurposing content in this way, one post can effectively reach audiences across five different channels.
3. Make it a win-win for influencers
Always let influencers know when you’re amplifying their content, as this makes them feel valued and appreciated. The extra reach not only benefits your campaign but also encourages influencers to stay engaged and continue delivering high-quality work, creating a stronger long-term partnership.
Step 7: Track, Measure & Adapt
Black Friday moves fast, and if you wait until the campaign is over to check results, it’s too late. You need to monitor your performance in real time so you can tweak what’s not working.
Key metrics to track:
Clicks & traffic: Are people actually visiting your website or landing page?
Conversions & sales: How many people are buying through influencer links, promo codes, or affiliate URLs?
Engagement: Likes, comments, shares, and saves — these show whether content is resonating.
Reach & impressions: Are your posts getting in front of enough eyes?
ROI: Compare revenue generated against what you spent on creators, ads, and production.
Pro tip: Don’t hesitate to make changes mid-campaign. If one influencer’s post is underperforming, try boosting another, tweaking the messaging, or pushing a high-performing post with paid amplification. For example, if a Reel is driving high engagement but low clicks, you might add a clear CTA or swipe-up link to capture more conversions.
Step 8: Wrap Up & Build Relationships
Even when Black Friday influencer campaign is over, don’t just pack up and forget about your influencers. Take a moment to review how the campaign went, which posts got clicks, which offers drove sales, and which influencers performed best. This helps you figure out what worked and what didn’t, so your next campaign is even better.
Also, use this time to strengthen your relationships. Send a thank-you note, share the results with them, or even offer a small bonus or early access to your next campaign. Influencers who feel appreciated are more likely to work with you again and put extra effort into future collaborations.
Quick tips:
Highlight top-performing content and give shout-outs to influencers.
Share honest feedback — what worked and what could be improved.
Keep in touch regularly, not just during campaigns.
Tools to Make Your Black Friday Campaign Easier
Running a Black Friday influencer campaign can feel chaotic, especially if you’re starting late. The right tools can save you hours and make everything run smoothly. Here are some essentials:
1. Influencer Marketing Platforms
Tools like Impulze.ai, Modash, and Heepsy help you find the right influencers quickly. Instead of guessing who to reach out to, you can filter creators by niche, audience, engagement, and location.
These influencer marketing platforms also show which influencers have real followers and which posts perform best. Using them means less wasted time and more chances that your offers reach people who actually care.
2. Campaign & Content Management Tools
Platforms like Notion, Trello, or Asana help you organize everything in one place. You can track deadlines, content approvals, and posting schedules. This is a lifesaver when you have multiple influencers posting at different times.
It also keeps your team on the same page and stops messages from getting lost in inboxes. When Black Friday is near, knowing exactly what goes live and when saves a lot of stress.
3. Messaging & Outreach Tools
Talking to influencers can get messy fast. Tools like WhatsApp Business, Gmail templates, and automated outreach platforms help you send personalized messages without losing track.
You can follow up, keep conversations organized, and avoid missing anyone. Quick and clear communication is key, especially when time is tight and you can’t afford delays in approvals or posts.
4. Analytics & Tracking Tools
You need to know what’s actually working. Tools like Google Analytics, UTM tracking, and affiliate dashboards show clicks, conversions, and sales in real time.
You can see which influencer posts drive results and which offers perform best. This means you can fix things mid-campaign instead of realizing too late that something isn’t working. Tracking keeps your money and time from going to waste.
5. Social Media & Paid Amplification Tools
Even good content needs a little push sometimes. Tools like Meta Ads Manager, TikTok Promote, and Buffer help you schedule posts, boost top-performing content, and share it across multiple platforms.
For example, a Reel that’s doing well organically can reach thousands more people with a small ad boost. These tools make sure your influencer content reaches both their audience and yours, giving your campaign the extra visibility it needs.
Pro tip: Using these tools together makes everything faster and easier. Find influencers, track content, message them, measure results, and boost content all in one workflow. Even if you’re starting late, you can stay organized and make the most of your Black Friday campaign.
Let’s Get Started!
Black Friday isn’t the time to wonder if your campaigns will work — it’s the time to make them impossible to ignore. From setting goals, finding the right influencers, creating irresistible offers, to tracking performance, every step counts.
The smartest way to start is by searching for the right influencers early. Tools like Impulze.ai or SocialiQ make it fast and simple to find creators who match your audience, check engagement, and plan your outreach.
Don’t wait until the last minute — the earlier you start, the bigger your results. All the best!
Frequently Asked Questions
How do I find the best influencers for my Black Friday campaign?
How do I find the best influencers for my Black Friday campaign?
How do I find the best influencers for my Black Friday campaign?
When should I start planning my Black Friday influencer campaign?
When should I start planning my Black Friday influencer campaign?
When should I start planning my Black Friday influencer campaign?
How much should I budget for a Black Friday influencer campaign?
How much should I budget for a Black Friday influencer campaign?
How much should I budget for a Black Friday influencer campaign?
What kind of content works best for Black Friday campaigns?
What kind of content works best for Black Friday campaigns?
What kind of content works best for Black Friday campaigns?
How can I track performance during a Black Friday influencer campaign?
How can I track performance during a Black Friday influencer campaign?
How can I track performance during a Black Friday influencer campaign?
How do I ensure influencers actually deliver results?
How do I ensure influencers actually deliver results?
How do I ensure influencers actually deliver results?
What should I do after Black Friday to prepare for future campaigns?
What should I do after Black Friday to prepare for future campaigns?
What should I do after Black Friday to prepare for future campaigns?
Author Bio
Author Bio
Rashmi Singh
Rashmi Singh
Rashmi Singh is a writer and strategist with more than 7 years of experience. When not writing, she is either spending time with her friends or planning her next trip. You can learn more about her here.
Rashmi Singh is a writer and strategist with more than 7 years of experience. When not writing, she is either spending time with her friends or planning her next trip. You can learn more about her here.
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May be Later