Who Needs This Template?

• Marketing Managers who oversee influencer campaigns

• Small Business Owners looking to collaborate with influencers

• Social Media Coordinators managing influencer partnerships

• Content Creators wanting to streamline their onboarding process

• Agencies specializing in influencer marketing

• PR agencies managing collaborations

• Entrepreneurs starting their first influencer campaign

What Does It Contain?

• Brand Overview: Information about your brand and values.

• Campaign Goals: Clear objectives for the campaign.

• Product Details: Information about the product being promoted.

• Content Guidelines: Rules for creating content.

• Timeline: Deadlines for content creation and posting.

• Legal Info: Contract details and disclosure rules.

• Payment Terms: Information on payment and invoicing.

Influencer Onboarding Tips

• Share a clear brand story so influencers understand your vision.

• Provide examples of past campaigns to set quality benchmarks.

• Keep guidelines simple and flexible to allow creative freedom.

• Set realistic deadlines and confirm availability before starting.

• Be transparent about payment terms to avoid confusion later.

• Offer a single point of contact for quick communication.

• Build trust early—treat influencers as partners, not vendors.