Jul 24, 2025
8 MIN READ
Top Tools & Software
Top Tools & Software
11 Best Influencer Analytics Platforms For 2025
11 Best Influencer Analytics Platforms For 2025
11 Best Influencer Analytics Platforms For 2025
Nandini Tripathi
Nandini Tripathi
Nandini Tripathi
Nandini Tripathi
Content Marketer @impulze.ai
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Blog in Short ⏱️
Blog in Short ⏱️
A quick glance at the highlights—perfect for when you're short on time.
A quick glance at the highlights—perfect for when you're short on time.
This blog lists the top influencer analytics platforms you could use. Here are the top 11 we found:
✅ impulze.ai helps you find top creators and track what actually converts.
✅ SocialiQ (free Chrome extension) gives quick stats while you scroll.
✅ Modash lets you track Instagram Stories even without tags.
✅ HypeAuditor flags fake followers and audience fraud in seconds.
✅ Traackr helps you benchmark your campaigns against competitors.
✅ Grin connects directly to your store to track influencer-driven sales.
✅ Klear (by Meltwater) mixes creator search with social listening.
✅ CreatorIQ gives you your own private influencer network.
✅ Aspire and Influencity bring UGC, content planning, and outreach into your workflow.
Choose a tool that suits your needs and budget to find influencers and manage influencer marketing. Use a free trial to see which one is the best for you.
Imagine your influencer got 10,000 likes. That’s cool. But did anyone actually buy from that post?
Welcome to 2025, where vanity metrics just don’t cut it anymore. If you’re spending budget on creators, you better know what’s working and what’s just looking pretty. That’s where influencer analytics platforms step in, like your campaign’s personal detective.
These tools just go way beyond likes and views. They tell you who’s got real influence, who’s faking it, and which creators actually move the needle. Want to know the true engagement rate? Audience credibility? ROI from that last TikTok collab? Yes, there are some platforms for that.
Whether you’re a brand trying to scale smarter or an agency juggling 20 clients, this list will help you find the right tool to track, measure, and optimize every campaign. Here are 11 influencer analytics platforms that actually do what they promise.
Let’s break them down, one by one. But first, let’s understand the role of analytics platforms.
Why Do Influencer Analytics Platforms Matter?
If you’re still choosing influencers based on follower count or vibes, you're flying blind. Analytics platforms aren’t just a “nice-to-have” anymore; they’re essential to running smarter, data-backed campaigns that actually work. Here’s why they matter:
They Help You Spot Real Influence (Not Just Hype)
A creator might look impressive on the surface: great aesthetics, tons of likes, and a big following. But are those followers even real? Are they engaging meaningfully, or just scrolling by? Analytics tools help you look under the hood. You can spot fake followers, measure real engagement, and understand audience quality before you commit a dollar.
You Can Measure ROI Without Guesswork
Did your campaign lead to clicks? Sales? Sign-ups? Good analytics platforms track the entire journey from post to purchase, so you’re not left guessing. You can see what matters: CPC, total cost, impressions, CPE, and more. No more wondering if a creator was “worth it.” You get hard data, not just good vibes.
They Make Scaling Campaigns Easier (and Safer)
When you’re working with 10, 20, or 50 creators, manual tracking becomes a mess. These tools bring everything into one dashboard, from performance metrics to deliverables, so you can scale without losing your mind.
Top Influencer Analytics Platforms Worth Exploring
Now that we know why these tools matter, let’s look at the 11 influencer analytics platforms that are actually worth your time (and budget) in 2025.
1. impulze.ai
If you want a smarter way to find and vet influencers, impulze.ai is a solid pick. It’s a powerful influencer analytics platform that lets you filter through 280 million creators using 30+ data points, like niche, engagement rate, follower quality, and even recent growth. You’ll also get auto-detection of fake followers, so you don’t waste time or budget on sketchy profiles.
But impulze.ai doesn’t stop at discovery. It’s also a full-blown influencer marketing analytics platform that tracks campaign performance in real time. You can see your actual ROI, cost-per-click, content performance and export white-label reports for clients or team reviews. The best part? You can try it for free and explore its full suite of tools, from relationship tracking and content calendar to influencer outreach and creator CRM features.
Free Version: Available
Starting Price: Starts at $89 per month
Key Features of this Platform:
1. Powerful Influencer Search That’s Actually Smart
You get access to 280 million creators, and you can search using filters that go way beyond keywords. Think audience quality, niche, engagement rate, platform, and even influencer location. It’s like a matchmaking engine for influencer campaigns.
2. Fully Customizable for Agencies
If you're an agency, you can make impulze.ai feel like your own product. Add your logo, set a custom URL, and brand the reports. Your clients will think you built the entire platform yourself.
3. Fake Follower Detection
No one wants to pay for bots. With our detailed profile report, you can see fake followers and low-quality engagement of influencers, so you only work with real creators who drive real results.
4. Live Campaign Dashboards and ROI Tracking
Want to know how your campaign is doing right now? impulze.ai shows you live performance data: reach, CPC, engagement, conversions, and more, so you can adjust strategies as you go.
5. Influencer Relationship Tracking That Saves Time
Keep all your creator conversations, payments, and deliverables in one place. No messy spreadsheets or scattered email threads. It’s everything you need to run campaigns without chaos.
6. Built-In Influencer Outreach Tool
Send personalized influencer outreach messages at scale without switching platforms. impulze.ai helps you pitch the right creators directly, with full message tracking so nothing falls through the cracks.
7. Campaign Content Calendar
You can now plan, upload, and track influencer content in one simple calendar view. It keeps your whole team aligned and ensures every post goes out on time.
impulze.ai Pricing:
impulze.ai offers flexible pricing for every stage of your growth. You can start with the Free Plan if you're managing just 1–2 influencers or upgrade to Starter at $89/month for handling up to 40. The Professional plan ($199/month) includes outreach and UGC tracking, while Advanced ($549/month) supports larger teams managing 150+ influencers with multiple campaigns.
2. Modash
Meet Modash, a top-tier influencer analytics platform that brings precision and simplicity to influencer marketing. It gives you access to over 250 million creators across Instagram, YouTube, and TikTok, with no need for them to sign up or give permissions.
What sets this creator analytics platform apart is how easy it is to vet influencers. You can instantly see audience demographics, age, location, and gender, alongside engagement rates, fake follower scores, and past brand partnerships or influencer collaborations. No more waiting for screenshots or hoping for accurate data.
On top of that, Modash offers campaign tracking right in your dashboard. You get live updates on posts, stories, views, clicks, and even sales performance. It captures everything, even stories without tags, so nothing slips through the cracks
Free Version: Available
Starting Price: $199 per month.
Key Features of this Platform:
1. Influencer Search & Discovery
Skip the endless scrolling; find the right creators fast. With over 250 million Instagram, TikTok, and YouTube profiles, you can filter by niche, location, audience details, engagement, and even fake followers. It’s like a smart matchmaker for your brand.
2. In-Depth Analytics
Really know who you’re partnering with. Get clear data on engagement rates, follower authenticity, audience interests, and growth patterns. No more guessing; spot influencers who deliver real results, not just big numbers.
3. Influencer Relationship Management
Keep your influencer outreach organized and stress-free. Send emails directly from the platform, save notes, and track every stage of collaboration. Just one clean workspace for your team.
4. Campaign Oversight & Optimization
Watch your campaigns come to life in real time. Automatically track posts, stories, and reels while keeping an eye on reach, engagement, and ROI. Shopify integration makes sending products, promo codes, and handling payments quick and easy.
5. Clear Reporting & Insights
Turn complex campaign data into easy-to-share reports. See what’s working, catch problems early, and show off your results to clients or teams without waiting for endless updates.
Modash Pricing:
Modash offers three pricing tiers based on campaign size. The Essentials plan starts at $199/month for up to 100 influencers, while the Performance plan is $499/month for managing up to 250. For larger teams or enterprise-scale campaigns, custom pricing is available on request.
3. HypeAuditor
HypeAuditor is one of those tools that makes influencer marketing feel a lot less overwhelming. With over 200 million creator profiles across platforms like Instagram, TikTok, and YouTube, it's a solid influencer analytics platform for both brands and agencies. You can search, check audience quality, manage campaigns, and even reach out to creators: all in one place.
What really makes it stand out is how transparent the data feels. You don’t just get surface-level info. You get real insights into who the creator’s audience is, how authentic their following looks, and whether their content actually performs. It’s like having a smart assistant helping you choose better partners and run smoother campaigns.
Free Version: Not Available / Only Demo
Starting Price: Available upon request.
Key Features of this Platform:
1. Find Influencers Across Multiple Platforms
You can explore a huge network of creators across Instagram, TikTok, YouTube, Twitch, and X. Just apply filters based on what you're looking for, and you’ll find creators who fit your campaign perfectly.
2. Get Real Audience Insights
Instead of guessing, you’ll get a full view of an influencer’s audience. You’ll know where they’re from, what they care about, and how likely they are to engage. It also checks for fake followers and bot activity to keep things clean.
3. Run and Track Campaigns Easily
From planning to reporting, everything sits in one clean dashboard. You can track posts, see how they perform, and keep all your campaign details organized without hopping between spreadsheets.
4. Message and Manage Influencers
You can reach out directly, save conversations, and manage every creator like a pro. It’s simple, personal, and saves you tons of time.
5. Keep an Eye on the Market
HypeAuditor gives you reports that help you learn what’s working across the market so you can make smarter moves.
HypeAuditor Pricing:
HypeAuditor doesn’t list fixed prices on its website, but it does offer a free demo, allowing you to explore the platform before committing. For access to their full influencer analytics platform, you’ll need to reach out to their team directly through a quick form on their website.
4. Traackr
Traackr is a seasoned influencer analytics platform that works well for both tight-knit teams and big brands. It brings together discovery, outreach, campaign tracking, reporting, and benchmarking so everything stays organized and efficient.
What makes Traackr special is how thoughtful the setup is. You can pick creators based on detailed scores for reach, audience quality, and brand safety. It even lets you compare your efforts with competitors and track affiliate sales from one dashboard.
Free Version: free trials on a case-by-case basis
Starting Price: $32,500/year
Key Features of this Platform:
1. Full-Spectrum Influencer Discovery and Vetting
Traackr lets you explore millions of profiles. You’ll find creators based on interests and audience fit, plus see historical content and performance reports.
2. Smart Audience Analysis and Fraud Alerts
You get insights on audience makeup, follower growth trends, and warning flags for bots or fake activity. That means fewer wasted influencer marketing campaigns and more trusted partners.
3. All-In-One Campaign Management
Plan, launch, track, and manage payments in one place. You can even get automatic suggestions for influencer fees based on past campaign data.
4. Benchmarking and Competitive Insights
See how your campaigns stack up against others in your industry. Traackr’s benchmarking lets you stay ahead and spot trends that matter.
5. Tracking Across Social Channels
From Instagram Stories to TikToks, Traackr tracks them all, even stories not tagged to you. That ensures every mention gets counted.
Traackr Pricing:
Traackr doesn’t offer simple monthly plans. Instead, it builds custom packages based on your user count and needs. Public figures show costs starting from roughly $32,500/year for standard access, then rising to $55,000/year for full features like API use and enterprise support.
5. GRIN
Grin is known as a top-notch influencer analytics platform built for ecommerce-forward brands and agencies. It combines influencer discovery, content management, campaign tracking, CRM, reporting, and even affiliate tools into one unified system. Whether you're looking for creator insights or automating outreach, Grin has the features to support your end-to-end influencer marketing campaigns.
One of the best parts? Grin connects directly with your store if you're on Shopify, WooCommerce, or Magento. You can sync your product catalog, launch gifting campaigns, and track sales generated by each influencer, all without leaving Grin. Plus, its Chrome extension offers quick, on-the-spot follower and engagement stats while browsing creator profiles.
Free Version: Not available / Only Demo
Starting Price: Available upon request.
Key Features of this Platform:
1. Easy Influencer Search with Smart Suggestions
Browse through over 38 million creators across Instagram, TikTok, and YouTube. You can also find smart suggestions for your top performers.
2. Clear Audience Insights and Fake Follower Checks
See where an influencer’s audience lives, how old they are, and what kind of content they respond to. Grin also flags followers that don’t look real.
3. Collect and Approve Content Without Stress
Influencers can upload content directly to your library. You can tag, sort, and approve everything with ease. It even syncs with Dropbox or Google Drive.
4. Built-In Messaging and Relationship Tracking
Grin lets you send emails to creators right from the platform. You can personalize messages, set up follow-ups, and keep all chats in one place.
5. Campaign Reports That Show What’s Working
Grin helps you track every part of your campaign, from impressions and clicks to actual sales. You’ll always know who’s performing and what content is bringing in results.
GRIN Pricing:
Grin doesn’t list pricing on its website. You’ll need to book a demo or reach out to their team to get a quote that fits your needs.
6. Klear
Klear, now backed by Meltwater, is a trusted influencer analytics platform that helps you find creators, check their audience, manage campaigns, and measure results. It works well for growing brands and agencies that want to keep things organized and make smarter decisions.
What makes Klear feel easy to use is how everything is connected. You can find influencers, track their content, and get clear reports without switching between tools. And with Meltwater’s social listening features built in, you also get helpful context about your market and competitors while you run campaigns.
Free Version: Not available
Starting Price: Available upon request.
Key Features of this Platform:
1. Smart Influencer Search with Useful Filters
You can search for nano influencers or others by category, location, audience type, and even past brand partnerships. This helps you find creators who actually match your goals.
2. Audience Credibility Score
Before working with a creator, Klear gives you a simple score that shows how trustworthy and engaged their audience is. It helps avoid partnerships that might not deliver.
3. Campaign Management Made Simple
Plan campaigns, approve content, and track results, all from one place. You can see impressions, clicks, and engagement without needing a bunch of extra tools.
4. Social Listening to Spot Trends
You can keep an eye on what’s trending in your industry, see how people are talking about your brand, and stay updated on your competitors too.
5. Reports That Are Easy to Share
Klear gives you ready-to-share reports showing how your campaigns performed. These are great for internal reviews or showing results to clients or teammates.
Klear Pricing:
Klear doesn’t list standard pricing online. Since it’s part of the Meltwater suite, plans are tailored based on your needs and team size. You can book a demo or reach out to their team for a custom quote.
7. CreatorIQ
CreatorIQ is a heavyweight influencer analytics platform built for big brands and agencies that want everything under one roof. It taps into over one billion public social accounts and holds 15 million creator profiles. With its content-first smart search, you can find influencers based on what they post, not just keywords or bio info.
Once you're set up, CreatorIQ becomes your private creator marketplace. Influencers don’t just apply to campaigns; they come to you. You can send briefs, review content, and manage influencer payments all within the tool. It’s ideal for teams that need to scale without juggling spreadsheets or scattered docs.
Free Version: Not available / Demo only
Starting Price: Available upon request.
Key Features of this Platform:
1. AI-Enhanced Creator Discovery
CreatorIQ can read content as well as people. It scans images, mentions, emojis, captions, and topics so you surface creators who truly match your brand—not just those with big followings.
2. Private Creator Marketplace
Once creators connect their accounts, they see only your campaigns. So you don’t fight for attention with other brands and maintain full control with your own private talent line-up.
3. Custom Campaign Hub and Dynamic Reports
You can build live dashboards with adjustable widgets like contracts, posts, reach, and revenue. Team members and clients can explore results without needing exported slides.
4. Creator CRM with Content-First Insights
The system logs every message, campaign interaction, and audit trail. It also tracks the creator community over time with metrics like engagement trends and audience loyalty.
5. Enterprise Integration & Attribution
CreatorIQ connects with Instagram, TikTok, Shopify, affiliate platforms, and more. This lets you track conversions, run creator-driven ads, and tie performance back to revenue.
CreatorIQ Pricing:
CreatorIQ does not list public pricing. It is clearly aimed at larger brands or agencies with serious influencer programs. If your team manages hundreds of creators and values deep integration, CreatorIQ could be worth it. But you’ll need to contact their team for a tailored plan and demo.
8. #paid
Meet #paid, a creator marketplace that feels like a friend sidling in to help you run smarter influencer campaigns. It makes it easy to match brands with creators, manage campaigns, and even boost posts, all with a personal touch backed by solid data with competitors. If you want a platform that lets influencers pitch themselves and walk you through the process, #paid hits the right note.
What makes #paid stand out is its mix of self-serve and hands-on support. You can create campaign briefs, set a budget, and let creators come to you with ideas. You still stay in control; you review every piece of content before it goes live. They also offer whitelisted ad boosts directly on Instagram and Facebook, so your influencer content can reach a bigger audience backed by ad spend.
Free Version: Not available
Starting Price: Available upon request
Key Features of this Platform:
1. Creator Matching With Real Input
#paid uses your brief to match you with creators who really care about your brand. You’ll see who’s interested, and you choose who joins your campaign.
2. Campaign Tools Built In
You’ll plan, approve, and track campaigns all inside one dashboard. You also get analytics to see how influencer content performs after it goes live.
3. Whitelisted Paid Ads
Want to give your top posts more reach? #paid lets you boost content through Instagram and Facebook ads from the influencer’s handle. It’s a smooth way to get more eyes on what works.
4. Content Library and Analytics
All completed content lives in one place, ready for reuse in marketing emails, social media, or your website. You also get engagement data so you know what resonates.
5. Built-In Fraud Checks and Global Payments
Profiles are verified, audience health is tracked, and payments happen right inside the platform. No surprises, no extra tools needed.
#paid Pricing:
#paid doesn’t list its pricing publicly. If you’re interested, you’ll need to book a call or request a demo to get a plan tailored to your needs.
9. Influencity
Influencity is a flexible and reliable influencer analytics platform designed to help you make better decisions at every step of your influencer marketing or campaign. Whether you're building a short-term product launch or managing a year-long ambassador program, Influencity gives you full control without making things complicated.
You can search from a global database of over 200 million creators on Instagram, TikTok, and YouTube. The platform offers smart filters to help you narrow down by audience interests, language, engagement levels, and more. It’s especially useful when you need to find creators who genuinely match your brand and speak to your ideal customers.
Free Version: 7-Day Free Trial
Starting Price: $398 per month
Key Features of this Platform:
1. Search Creators Who Actually Fit Your Audience
Influencity lets you search using real filters that matter, things like age range, gender split, audience location, and brand affinity. This means you can move past generic profiles and find creators whose followers truly reflect your target audience.
2. Audience Health, Engagement, and Brand Match Scores
You’ll get a clear view of an influencer’s audience quality. The platform checks for fake followers or AI influencers, poor engagement and shows how well the creator aligns with your brand category. It’s a smart way to avoid spending on inflated numbers.
3. Visual Content Calendar for Easy Planning
Planning your content doesn’t have to feel scattered. Influencity offers a calendar where you can map out influencer posts, upload creative briefs, and keep your team in sync.
4. Campaign Setup, Execution, and Reporting
You can track everything from deliverables and deadlines to final performance results. Metrics like reach, views, cost per engagement, and conversions are all pulled into simple reports that are easy to share and understand.
5. Monitor Mentions and Stay in Touch
It includes a monitoring feature that shows when your brand is mentioned and lets you respond directly. It also has a built-in inbox for keeping communication with creators smooth and organized.
Influencity Pricing:
Influencity offers three main pricing plans and a free trial so you can test out the features before committing. The starting price is $318/month.
10. SocialBook
SocialBook is a practical and approachable influencer analytics platform that many mid-size and large brands turn to. It helps you find creators, reach out to them, and measure how well your social media campaigns perform. You can start for as little as $28 per campaign and grow from there; it works well whether you're testing the waters or ready to go bigger.
What stands out is how SocialBook balances automation with ease of use. You get tools to search for 200 million-plus creators, message them in bulk, track campaign performance, and even boost top posts through paid ads, all from within its platform. Many users say it helped make their influencer research faster and more strategic
Free Version: Not Available
Starting Price: $199/month
Key Features of this Platform:
1. Creator Search with Smart Filters
Look through a database of creators on Instagram, TikTok, YouTube, and Twitch. Use filters like niche, location, platform, and audience size to spot good fits.
2. Audience Insights and Authenticity Checks
Get data on followers, like demographics and engagement rates, and run checks to flag fake followers and bots.
3. Bulk Messaging and Email Drips
Reach out to many creators at once with automated email and direct message campaigns. It saves time and keeps you connected.
4. Performance Tracking and Payouts
Track engagements, impressions, clicks, and even conversions. You can pay creators securely after you approve their content.
5. YouTube Analytics and Chrome Extension
SocialBook offers deeper insights into YouTube performance and tools like a Chrome extension to check creators’ stats on the fly.
SocialBook Pricing:
SocialBook offers three plans starting at $199/month for one social platform and access to 35 million creators. The Pro plan at $499/month supports four platforms with a larger database. For advanced features and higher limits, they have per-campaign pricing too.
11. Aspire
Aspire is a friendly and smart influencer analytics platform that’s built with ecommerce brands in mind. It helps you manage everything from creator discovery to affiliate sales and UGC, without making the process feel complicated. Whether you're working with a few creators or building a full ambassador program, Aspire makes it easier to stay organized and drive results.
One thing users really like is how creators can actually pitch themselves to your campaigns. You can review applications, send briefs, and track performance while keeping communication simple. With integrations for Shopify and TikTok, it also becomes easier to see which creators bring in real sales.
Free Version: Not Available / Only Demo
Starting Price: Available on request
Key Features of this Platform:
1. Creator Search Plus a Marketplace
You can search for influencers or set up a campaign that lets creators apply to work with your brand. This helps you find people who are already excited about your products.
2. Campaign Tools That Keep You On Track
Create custom workflows to manage briefs, contracts, content approvals, and payments. You can also track sampling and gifting without juggling between tools.
3. Turn Influencer Content Into Ads
Use the content your creators make in your own Facebook and Instagram ads. Aspire even helps improve performance by cutting down on ad costs.
4. Built-In Sales Tracking
If you work with affiliate links or discount codes, Aspire shows you how much revenue each creator brings in. You’ll know exactly who’s driving results.
5. Strong Integrations for Shopify Brands
Aspire connects with your ecommerce platform so you can discover influencers who already shop from you and build campaigns with more confidence.
Aspire Pricing:
Aspire doesn’t list pricing on their website. Although you can book a demo on their website.
Quick Comparison of Influencer Analytics Platforms
Platform | Best For | Free Trial | Standout Feature |
impulze.ai | Brands & agencies | ✅ Yes | ROI tracking + campaign content calendar + influencer outreach |
Modash | Shopify & DTC brands | ✅ Yes | Story tracking without tags |
HypeAuditor | Fraud detection & audits | ❌ Demo Only | Deep audience credibility analysis |
Traackr | Enterprise campaigns | ❌ Limited | Competitive benchmarking |
GRIN | Ecommerce integrations | ❌ Demo Only | Direct Shopify/WooCommerce sync |
Klear | Social listening brands | ❌ No | Audience credibility scoring |
CreatorIQ | Large-scale agencies | ❌ Demo Only | Private creator marketplace |
#paid | UGC & whitelisted ads | ❌ No | Creator-led campaign pitching |
Influencity | Data-driven marketers | ✅ 7-Day Trial | Granular influencer-audience matching |
SocialBook | Mid-size brands | ❌ No | YouTube analytics + bulk messaging |
Aspire | Shopify & affiliate brands | ❌ Demo Only | Creator marketplace + revenue attribution |
Final Thoughts
Finding the right influencer analytics platform can make your entire workflow feel lighter. It’s not about picking the most expensive tool. It’s about choosing the one that helps you focus on what actually works. Whether you’re a brand testing out campaigns or an agency juggling clients, the tools we’ve listed above give you solid options to explore.
If you want something built to feel simple but still powerful, try impulze.ai. You can discover influencers, send outreach, track content performance, and manage relationships without needing multiple tools. It’s designed to keep things clear and flexible, and you can search for micro-influencers too. Or if you just want to start small, check out SocialiQ, our free Chrome extension.
Got questions or want a walkthrough? Contact us today. We’ll help you get started.
Imagine your influencer got 10,000 likes. That’s cool. But did anyone actually buy from that post?
Welcome to 2025, where vanity metrics just don’t cut it anymore. If you’re spending budget on creators, you better know what’s working and what’s just looking pretty. That’s where influencer analytics platforms step in, like your campaign’s personal detective.
These tools just go way beyond likes and views. They tell you who’s got real influence, who’s faking it, and which creators actually move the needle. Want to know the true engagement rate? Audience credibility? ROI from that last TikTok collab? Yes, there are some platforms for that.
Whether you’re a brand trying to scale smarter or an agency juggling 20 clients, this list will help you find the right tool to track, measure, and optimize every campaign. Here are 11 influencer analytics platforms that actually do what they promise.
Let’s break them down, one by one. But first, let’s understand the role of analytics platforms.
Why Do Influencer Analytics Platforms Matter?
If you’re still choosing influencers based on follower count or vibes, you're flying blind. Analytics platforms aren’t just a “nice-to-have” anymore; they’re essential to running smarter, data-backed campaigns that actually work. Here’s why they matter:
They Help You Spot Real Influence (Not Just Hype)
A creator might look impressive on the surface: great aesthetics, tons of likes, and a big following. But are those followers even real? Are they engaging meaningfully, or just scrolling by? Analytics tools help you look under the hood. You can spot fake followers, measure real engagement, and understand audience quality before you commit a dollar.
You Can Measure ROI Without Guesswork
Did your campaign lead to clicks? Sales? Sign-ups? Good analytics platforms track the entire journey from post to purchase, so you’re not left guessing. You can see what matters: CPC, total cost, impressions, CPE, and more. No more wondering if a creator was “worth it.” You get hard data, not just good vibes.
They Make Scaling Campaigns Easier (and Safer)
When you’re working with 10, 20, or 50 creators, manual tracking becomes a mess. These tools bring everything into one dashboard, from performance metrics to deliverables, so you can scale without losing your mind.
Top Influencer Analytics Platforms Worth Exploring
Now that we know why these tools matter, let’s look at the 11 influencer analytics platforms that are actually worth your time (and budget) in 2025.
1. impulze.ai
If you want a smarter way to find and vet influencers, impulze.ai is a solid pick. It’s a powerful influencer analytics platform that lets you filter through 280 million creators using 30+ data points, like niche, engagement rate, follower quality, and even recent growth. You’ll also get auto-detection of fake followers, so you don’t waste time or budget on sketchy profiles.
But impulze.ai doesn’t stop at discovery. It’s also a full-blown influencer marketing analytics platform that tracks campaign performance in real time. You can see your actual ROI, cost-per-click, content performance and export white-label reports for clients or team reviews. The best part? You can try it for free and explore its full suite of tools, from relationship tracking and content calendar to influencer outreach and creator CRM features.
Free Version: Available
Starting Price: Starts at $89 per month
Key Features of this Platform:
1. Powerful Influencer Search That’s Actually Smart
You get access to 280 million creators, and you can search using filters that go way beyond keywords. Think audience quality, niche, engagement rate, platform, and even influencer location. It’s like a matchmaking engine for influencer campaigns.
2. Fully Customizable for Agencies
If you're an agency, you can make impulze.ai feel like your own product. Add your logo, set a custom URL, and brand the reports. Your clients will think you built the entire platform yourself.
3. Fake Follower Detection
No one wants to pay for bots. With our detailed profile report, you can see fake followers and low-quality engagement of influencers, so you only work with real creators who drive real results.
4. Live Campaign Dashboards and ROI Tracking
Want to know how your campaign is doing right now? impulze.ai shows you live performance data: reach, CPC, engagement, conversions, and more, so you can adjust strategies as you go.
5. Influencer Relationship Tracking That Saves Time
Keep all your creator conversations, payments, and deliverables in one place. No messy spreadsheets or scattered email threads. It’s everything you need to run campaigns without chaos.
6. Built-In Influencer Outreach Tool
Send personalized influencer outreach messages at scale without switching platforms. impulze.ai helps you pitch the right creators directly, with full message tracking so nothing falls through the cracks.
7. Campaign Content Calendar
You can now plan, upload, and track influencer content in one simple calendar view. It keeps your whole team aligned and ensures every post goes out on time.
impulze.ai Pricing:
impulze.ai offers flexible pricing for every stage of your growth. You can start with the Free Plan if you're managing just 1–2 influencers or upgrade to Starter at $89/month for handling up to 40. The Professional plan ($199/month) includes outreach and UGC tracking, while Advanced ($549/month) supports larger teams managing 150+ influencers with multiple campaigns.
2. Modash
Meet Modash, a top-tier influencer analytics platform that brings precision and simplicity to influencer marketing. It gives you access to over 250 million creators across Instagram, YouTube, and TikTok, with no need for them to sign up or give permissions.
What sets this creator analytics platform apart is how easy it is to vet influencers. You can instantly see audience demographics, age, location, and gender, alongside engagement rates, fake follower scores, and past brand partnerships or influencer collaborations. No more waiting for screenshots or hoping for accurate data.
On top of that, Modash offers campaign tracking right in your dashboard. You get live updates on posts, stories, views, clicks, and even sales performance. It captures everything, even stories without tags, so nothing slips through the cracks
Free Version: Available
Starting Price: $199 per month.
Key Features of this Platform:
1. Influencer Search & Discovery
Skip the endless scrolling; find the right creators fast. With over 250 million Instagram, TikTok, and YouTube profiles, you can filter by niche, location, audience details, engagement, and even fake followers. It’s like a smart matchmaker for your brand.
2. In-Depth Analytics
Really know who you’re partnering with. Get clear data on engagement rates, follower authenticity, audience interests, and growth patterns. No more guessing; spot influencers who deliver real results, not just big numbers.
3. Influencer Relationship Management
Keep your influencer outreach organized and stress-free. Send emails directly from the platform, save notes, and track every stage of collaboration. Just one clean workspace for your team.
4. Campaign Oversight & Optimization
Watch your campaigns come to life in real time. Automatically track posts, stories, and reels while keeping an eye on reach, engagement, and ROI. Shopify integration makes sending products, promo codes, and handling payments quick and easy.
5. Clear Reporting & Insights
Turn complex campaign data into easy-to-share reports. See what’s working, catch problems early, and show off your results to clients or teams without waiting for endless updates.
Modash Pricing:
Modash offers three pricing tiers based on campaign size. The Essentials plan starts at $199/month for up to 100 influencers, while the Performance plan is $499/month for managing up to 250. For larger teams or enterprise-scale campaigns, custom pricing is available on request.
3. HypeAuditor
HypeAuditor is one of those tools that makes influencer marketing feel a lot less overwhelming. With over 200 million creator profiles across platforms like Instagram, TikTok, and YouTube, it's a solid influencer analytics platform for both brands and agencies. You can search, check audience quality, manage campaigns, and even reach out to creators: all in one place.
What really makes it stand out is how transparent the data feels. You don’t just get surface-level info. You get real insights into who the creator’s audience is, how authentic their following looks, and whether their content actually performs. It’s like having a smart assistant helping you choose better partners and run smoother campaigns.
Free Version: Not Available / Only Demo
Starting Price: Available upon request.
Key Features of this Platform:
1. Find Influencers Across Multiple Platforms
You can explore a huge network of creators across Instagram, TikTok, YouTube, Twitch, and X. Just apply filters based on what you're looking for, and you’ll find creators who fit your campaign perfectly.
2. Get Real Audience Insights
Instead of guessing, you’ll get a full view of an influencer’s audience. You’ll know where they’re from, what they care about, and how likely they are to engage. It also checks for fake followers and bot activity to keep things clean.
3. Run and Track Campaigns Easily
From planning to reporting, everything sits in one clean dashboard. You can track posts, see how they perform, and keep all your campaign details organized without hopping between spreadsheets.
4. Message and Manage Influencers
You can reach out directly, save conversations, and manage every creator like a pro. It’s simple, personal, and saves you tons of time.
5. Keep an Eye on the Market
HypeAuditor gives you reports that help you learn what’s working across the market so you can make smarter moves.
HypeAuditor Pricing:
HypeAuditor doesn’t list fixed prices on its website, but it does offer a free demo, allowing you to explore the platform before committing. For access to their full influencer analytics platform, you’ll need to reach out to their team directly through a quick form on their website.
4. Traackr
Traackr is a seasoned influencer analytics platform that works well for both tight-knit teams and big brands. It brings together discovery, outreach, campaign tracking, reporting, and benchmarking so everything stays organized and efficient.
What makes Traackr special is how thoughtful the setup is. You can pick creators based on detailed scores for reach, audience quality, and brand safety. It even lets you compare your efforts with competitors and track affiliate sales from one dashboard.
Free Version: free trials on a case-by-case basis
Starting Price: $32,500/year
Key Features of this Platform:
1. Full-Spectrum Influencer Discovery and Vetting
Traackr lets you explore millions of profiles. You’ll find creators based on interests and audience fit, plus see historical content and performance reports.
2. Smart Audience Analysis and Fraud Alerts
You get insights on audience makeup, follower growth trends, and warning flags for bots or fake activity. That means fewer wasted influencer marketing campaigns and more trusted partners.
3. All-In-One Campaign Management
Plan, launch, track, and manage payments in one place. You can even get automatic suggestions for influencer fees based on past campaign data.
4. Benchmarking and Competitive Insights
See how your campaigns stack up against others in your industry. Traackr’s benchmarking lets you stay ahead and spot trends that matter.
5. Tracking Across Social Channels
From Instagram Stories to TikToks, Traackr tracks them all, even stories not tagged to you. That ensures every mention gets counted.
Traackr Pricing:
Traackr doesn’t offer simple monthly plans. Instead, it builds custom packages based on your user count and needs. Public figures show costs starting from roughly $32,500/year for standard access, then rising to $55,000/year for full features like API use and enterprise support.
5. GRIN
Grin is known as a top-notch influencer analytics platform built for ecommerce-forward brands and agencies. It combines influencer discovery, content management, campaign tracking, CRM, reporting, and even affiliate tools into one unified system. Whether you're looking for creator insights or automating outreach, Grin has the features to support your end-to-end influencer marketing campaigns.
One of the best parts? Grin connects directly with your store if you're on Shopify, WooCommerce, or Magento. You can sync your product catalog, launch gifting campaigns, and track sales generated by each influencer, all without leaving Grin. Plus, its Chrome extension offers quick, on-the-spot follower and engagement stats while browsing creator profiles.
Free Version: Not available / Only Demo
Starting Price: Available upon request.
Key Features of this Platform:
1. Easy Influencer Search with Smart Suggestions
Browse through over 38 million creators across Instagram, TikTok, and YouTube. You can also find smart suggestions for your top performers.
2. Clear Audience Insights and Fake Follower Checks
See where an influencer’s audience lives, how old they are, and what kind of content they respond to. Grin also flags followers that don’t look real.
3. Collect and Approve Content Without Stress
Influencers can upload content directly to your library. You can tag, sort, and approve everything with ease. It even syncs with Dropbox or Google Drive.
4. Built-In Messaging and Relationship Tracking
Grin lets you send emails to creators right from the platform. You can personalize messages, set up follow-ups, and keep all chats in one place.
5. Campaign Reports That Show What’s Working
Grin helps you track every part of your campaign, from impressions and clicks to actual sales. You’ll always know who’s performing and what content is bringing in results.
GRIN Pricing:
Grin doesn’t list pricing on its website. You’ll need to book a demo or reach out to their team to get a quote that fits your needs.
6. Klear
Klear, now backed by Meltwater, is a trusted influencer analytics platform that helps you find creators, check their audience, manage campaigns, and measure results. It works well for growing brands and agencies that want to keep things organized and make smarter decisions.
What makes Klear feel easy to use is how everything is connected. You can find influencers, track their content, and get clear reports without switching between tools. And with Meltwater’s social listening features built in, you also get helpful context about your market and competitors while you run campaigns.
Free Version: Not available
Starting Price: Available upon request.
Key Features of this Platform:
1. Smart Influencer Search with Useful Filters
You can search for nano influencers or others by category, location, audience type, and even past brand partnerships. This helps you find creators who actually match your goals.
2. Audience Credibility Score
Before working with a creator, Klear gives you a simple score that shows how trustworthy and engaged their audience is. It helps avoid partnerships that might not deliver.
3. Campaign Management Made Simple
Plan campaigns, approve content, and track results, all from one place. You can see impressions, clicks, and engagement without needing a bunch of extra tools.
4. Social Listening to Spot Trends
You can keep an eye on what’s trending in your industry, see how people are talking about your brand, and stay updated on your competitors too.
5. Reports That Are Easy to Share
Klear gives you ready-to-share reports showing how your campaigns performed. These are great for internal reviews or showing results to clients or teammates.
Klear Pricing:
Klear doesn’t list standard pricing online. Since it’s part of the Meltwater suite, plans are tailored based on your needs and team size. You can book a demo or reach out to their team for a custom quote.
7. CreatorIQ
CreatorIQ is a heavyweight influencer analytics platform built for big brands and agencies that want everything under one roof. It taps into over one billion public social accounts and holds 15 million creator profiles. With its content-first smart search, you can find influencers based on what they post, not just keywords or bio info.
Once you're set up, CreatorIQ becomes your private creator marketplace. Influencers don’t just apply to campaigns; they come to you. You can send briefs, review content, and manage influencer payments all within the tool. It’s ideal for teams that need to scale without juggling spreadsheets or scattered docs.
Free Version: Not available / Demo only
Starting Price: Available upon request.
Key Features of this Platform:
1. AI-Enhanced Creator Discovery
CreatorIQ can read content as well as people. It scans images, mentions, emojis, captions, and topics so you surface creators who truly match your brand—not just those with big followings.
2. Private Creator Marketplace
Once creators connect their accounts, they see only your campaigns. So you don’t fight for attention with other brands and maintain full control with your own private talent line-up.
3. Custom Campaign Hub and Dynamic Reports
You can build live dashboards with adjustable widgets like contracts, posts, reach, and revenue. Team members and clients can explore results without needing exported slides.
4. Creator CRM with Content-First Insights
The system logs every message, campaign interaction, and audit trail. It also tracks the creator community over time with metrics like engagement trends and audience loyalty.
5. Enterprise Integration & Attribution
CreatorIQ connects with Instagram, TikTok, Shopify, affiliate platforms, and more. This lets you track conversions, run creator-driven ads, and tie performance back to revenue.
CreatorIQ Pricing:
CreatorIQ does not list public pricing. It is clearly aimed at larger brands or agencies with serious influencer programs. If your team manages hundreds of creators and values deep integration, CreatorIQ could be worth it. But you’ll need to contact their team for a tailored plan and demo.
8. #paid
Meet #paid, a creator marketplace that feels like a friend sidling in to help you run smarter influencer campaigns. It makes it easy to match brands with creators, manage campaigns, and even boost posts, all with a personal touch backed by solid data with competitors. If you want a platform that lets influencers pitch themselves and walk you through the process, #paid hits the right note.
What makes #paid stand out is its mix of self-serve and hands-on support. You can create campaign briefs, set a budget, and let creators come to you with ideas. You still stay in control; you review every piece of content before it goes live. They also offer whitelisted ad boosts directly on Instagram and Facebook, so your influencer content can reach a bigger audience backed by ad spend.
Free Version: Not available
Starting Price: Available upon request
Key Features of this Platform:
1. Creator Matching With Real Input
#paid uses your brief to match you with creators who really care about your brand. You’ll see who’s interested, and you choose who joins your campaign.
2. Campaign Tools Built In
You’ll plan, approve, and track campaigns all inside one dashboard. You also get analytics to see how influencer content performs after it goes live.
3. Whitelisted Paid Ads
Want to give your top posts more reach? #paid lets you boost content through Instagram and Facebook ads from the influencer’s handle. It’s a smooth way to get more eyes on what works.
4. Content Library and Analytics
All completed content lives in one place, ready for reuse in marketing emails, social media, or your website. You also get engagement data so you know what resonates.
5. Built-In Fraud Checks and Global Payments
Profiles are verified, audience health is tracked, and payments happen right inside the platform. No surprises, no extra tools needed.
#paid Pricing:
#paid doesn’t list its pricing publicly. If you’re interested, you’ll need to book a call or request a demo to get a plan tailored to your needs.
9. Influencity
Influencity is a flexible and reliable influencer analytics platform designed to help you make better decisions at every step of your influencer marketing or campaign. Whether you're building a short-term product launch or managing a year-long ambassador program, Influencity gives you full control without making things complicated.
You can search from a global database of over 200 million creators on Instagram, TikTok, and YouTube. The platform offers smart filters to help you narrow down by audience interests, language, engagement levels, and more. It’s especially useful when you need to find creators who genuinely match your brand and speak to your ideal customers.
Free Version: 7-Day Free Trial
Starting Price: $398 per month
Key Features of this Platform:
1. Search Creators Who Actually Fit Your Audience
Influencity lets you search using real filters that matter, things like age range, gender split, audience location, and brand affinity. This means you can move past generic profiles and find creators whose followers truly reflect your target audience.
2. Audience Health, Engagement, and Brand Match Scores
You’ll get a clear view of an influencer’s audience quality. The platform checks for fake followers or AI influencers, poor engagement and shows how well the creator aligns with your brand category. It’s a smart way to avoid spending on inflated numbers.
3. Visual Content Calendar for Easy Planning
Planning your content doesn’t have to feel scattered. Influencity offers a calendar where you can map out influencer posts, upload creative briefs, and keep your team in sync.
4. Campaign Setup, Execution, and Reporting
You can track everything from deliverables and deadlines to final performance results. Metrics like reach, views, cost per engagement, and conversions are all pulled into simple reports that are easy to share and understand.
5. Monitor Mentions and Stay in Touch
It includes a monitoring feature that shows when your brand is mentioned and lets you respond directly. It also has a built-in inbox for keeping communication with creators smooth and organized.
Influencity Pricing:
Influencity offers three main pricing plans and a free trial so you can test out the features before committing. The starting price is $318/month.
10. SocialBook
SocialBook is a practical and approachable influencer analytics platform that many mid-size and large brands turn to. It helps you find creators, reach out to them, and measure how well your social media campaigns perform. You can start for as little as $28 per campaign and grow from there; it works well whether you're testing the waters or ready to go bigger.
What stands out is how SocialBook balances automation with ease of use. You get tools to search for 200 million-plus creators, message them in bulk, track campaign performance, and even boost top posts through paid ads, all from within its platform. Many users say it helped make their influencer research faster and more strategic
Free Version: Not Available
Starting Price: $199/month
Key Features of this Platform:
1. Creator Search with Smart Filters
Look through a database of creators on Instagram, TikTok, YouTube, and Twitch. Use filters like niche, location, platform, and audience size to spot good fits.
2. Audience Insights and Authenticity Checks
Get data on followers, like demographics and engagement rates, and run checks to flag fake followers and bots.
3. Bulk Messaging and Email Drips
Reach out to many creators at once with automated email and direct message campaigns. It saves time and keeps you connected.
4. Performance Tracking and Payouts
Track engagements, impressions, clicks, and even conversions. You can pay creators securely after you approve their content.
5. YouTube Analytics and Chrome Extension
SocialBook offers deeper insights into YouTube performance and tools like a Chrome extension to check creators’ stats on the fly.
SocialBook Pricing:
SocialBook offers three plans starting at $199/month for one social platform and access to 35 million creators. The Pro plan at $499/month supports four platforms with a larger database. For advanced features and higher limits, they have per-campaign pricing too.
11. Aspire
Aspire is a friendly and smart influencer analytics platform that’s built with ecommerce brands in mind. It helps you manage everything from creator discovery to affiliate sales and UGC, without making the process feel complicated. Whether you're working with a few creators or building a full ambassador program, Aspire makes it easier to stay organized and drive results.
One thing users really like is how creators can actually pitch themselves to your campaigns. You can review applications, send briefs, and track performance while keeping communication simple. With integrations for Shopify and TikTok, it also becomes easier to see which creators bring in real sales.
Free Version: Not Available / Only Demo
Starting Price: Available on request
Key Features of this Platform:
1. Creator Search Plus a Marketplace
You can search for influencers or set up a campaign that lets creators apply to work with your brand. This helps you find people who are already excited about your products.
2. Campaign Tools That Keep You On Track
Create custom workflows to manage briefs, contracts, content approvals, and payments. You can also track sampling and gifting without juggling between tools.
3. Turn Influencer Content Into Ads
Use the content your creators make in your own Facebook and Instagram ads. Aspire even helps improve performance by cutting down on ad costs.
4. Built-In Sales Tracking
If you work with affiliate links or discount codes, Aspire shows you how much revenue each creator brings in. You’ll know exactly who’s driving results.
5. Strong Integrations for Shopify Brands
Aspire connects with your ecommerce platform so you can discover influencers who already shop from you and build campaigns with more confidence.
Aspire Pricing:
Aspire doesn’t list pricing on their website. Although you can book a demo on their website.
Quick Comparison of Influencer Analytics Platforms
Platform | Best For | Free Trial | Standout Feature |
impulze.ai | Brands & agencies | ✅ Yes | ROI tracking + campaign content calendar + influencer outreach |
Modash | Shopify & DTC brands | ✅ Yes | Story tracking without tags |
HypeAuditor | Fraud detection & audits | ❌ Demo Only | Deep audience credibility analysis |
Traackr | Enterprise campaigns | ❌ Limited | Competitive benchmarking |
GRIN | Ecommerce integrations | ❌ Demo Only | Direct Shopify/WooCommerce sync |
Klear | Social listening brands | ❌ No | Audience credibility scoring |
CreatorIQ | Large-scale agencies | ❌ Demo Only | Private creator marketplace |
#paid | UGC & whitelisted ads | ❌ No | Creator-led campaign pitching |
Influencity | Data-driven marketers | ✅ 7-Day Trial | Granular influencer-audience matching |
SocialBook | Mid-size brands | ❌ No | YouTube analytics + bulk messaging |
Aspire | Shopify & affiliate brands | ❌ Demo Only | Creator marketplace + revenue attribution |
Final Thoughts
Finding the right influencer analytics platform can make your entire workflow feel lighter. It’s not about picking the most expensive tool. It’s about choosing the one that helps you focus on what actually works. Whether you’re a brand testing out campaigns or an agency juggling clients, the tools we’ve listed above give you solid options to explore.
If you want something built to feel simple but still powerful, try impulze.ai. You can discover influencers, send outreach, track content performance, and manage relationships without needing multiple tools. It’s designed to keep things clear and flexible, and you can search for micro-influencers too. Or if you just want to start small, check out SocialiQ, our free Chrome extension.
Got questions or want a walkthrough? Contact us today. We’ll help you get started.
Frequently Asked Questions
What is an influencer analytics platform?
What is an influencer analytics platform?
What is an influencer analytics platform?
Why should brands use influencer analytics tools?
Why should brands use influencer analytics tools?
Why should brands use influencer analytics tools?
Can small teams or startups afford these platforms?
Can small teams or startups afford these platforms?
Can small teams or startups afford these platforms?
What makes impulze.ai different from other influencer platforms?
What makes impulze.ai different from other influencer platforms?
What makes impulze.ai different from other influencer platforms?
Is there a free tool I can try before using a full platform?
Is there a free tool I can try before using a full platform?
Is there a free tool I can try before using a full platform?
How do I know if an influencer has fake followers?
How do I know if an influencer has fake followers?
How do I know if an influencer has fake followers?
Can these platforms help with reporting to clients or teams?
Can these platforms help with reporting to clients or teams?
Can these platforms help with reporting to clients or teams?
Author Bio
Author Bio
Nandini Tripathi
Nandini Tripathi
Hey! I’m Nandini, a content writer who turns brand blah into brand ta-da! I write words that work and turn ideas into content that sounds good, feels right, and actually gets read.
Hey! I’m Nandini, a content writer who turns brand blah into brand ta-da! I write words that work and turn ideas into content that sounds good, feels right, and actually gets read.
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May be Later