Top 20 TikTok Influencers in China in 2025

Top 20 TikTok Influencers in China in 2025

Top 20 TikTok Influencers in China in 2025

The Chinese TikTok scene is on another level. From storytelling edits to product-driven live streams, these TikTok influencers in China are shaping how content converts. Whether you're targeting Gen Z buyers or launching on Douyin, this list brings you the creators who are already influencing millions.

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How to Find TikTok Influencers in China

How to Find TikTok Influencers in China

China’s short-form video world moves fast. Creators there master transitions, trends, and live-selling all in one clip. Whether it’s a Douyin lip-sync star or a livestreaming gamer in Chengdu, Chinese creators set digital culture locally and globally. For brands, the real trick isn’t finding creators, it’s discovering those who can authentically tap Chinese audiences and deliver results.

Here’s your blueprint:

China’s short-form video world moves fast. Creators there master transitions, trends, and live-selling all in one clip. Whether it’s a Douyin lip-sync star or a livestreaming gamer in Chengdu, Chinese creators set digital culture locally and globally. For brands, the real trick isn’t finding creators, it’s discovering those who can authentically tap Chinese audiences and deliver results.

Here’s your blueprint:

China’s short-form video world moves fast. Creators there master transitions, trends, and live-selling all in one clip. Whether it’s a Douyin lip-sync star or a livestreaming gamer in Chengdu, Chinese creators set digital culture locally and globally. For brands, the real trick isn’t finding creators, it’s discovering those who can authentically tap Chinese audiences and deliver results.

Here’s your blueprint:

1. Define your campaign objective

1. Define your campaign objective

Start with one clear goal in mind.

Example: “We’re a skincare brand entering China, and want Douyin creators who can show product routines and live-testimonials to women aged 25–40 in tier-1 cities.”

That clarity helps you filter meaningfully instead of chasing views for their own sake.

2. Search with China in mind

2. Search with China in mind

You can’t just search “TikTok influencer in China” — because TikTok itself is restricted there. Focus on local platforms and signals:

  • Platform: In China, the equivalent is Douyin.

  • Keywords / hashtags: “抖音美妆博主” (Douyin beauty influencer), “直播带货达人” (livestream sales creator), “短视频达人 重庆 / 上海 / 深圳” (Short video creators in Chongqing / Shanghai / Shenzhen)”.

  • Events / campaigns: Who aligns with Singles’ Day, Double 11, 618 Shopping Festival?

  • Competitor collabs: Which Douyin creators already work with skincare, beauty, or wellness brands?

Use our free Chrome extension SocialiQ (with region filters) to instantly spot Douyin creators, see engagement, and gather profile info.

3. Validate engagement and audience

3. Validate engagement and audience

Popularity in China doesn’t always mean performance. Check:

  • View-to-follower ratios on Douyin.

  • Comments in simplified Chinese referencing local places or culture.

  • Creator’s live-stream metrics (if available) and audience demographics.

SocialiQ can help you decode these insights without manual audit.

4. Match brand to creator identity

4. Match brand to creator identity

Chinese audiences expect credibility and storytelling. Align your niche:

  • Skincare/beauty brands: daily routines, ingredient explainers, before/after stories.

  • Lifestyle/wellness: self-care vlogs, holistic beauty, city skincare routines.

FMCG/daily essentials: product unboxings, quick demos, “first impressions.”

5. Begin with pilot activations

5. Begin with pilot activations

Before you lock in long-term deals, test small:

  • A short Douyin clip or “challenge” showing product use.

  • A livestream segment integrated into their regular content.

  • A mini review or demo with an immediate call-to-action.

With Impulze, you can find TikTok (Douyin) influencers in China, analyze them, save profiles, outreach them, track collaborations, and measure results before scaling up to bigger partnerships.

Frequently Asked Questions

How are these TikTok influencers in China gaining so much traction?

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How are these TikTok influencers in China gaining so much traction?

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How are these TikTok influencers in China gaining so much traction?

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Can global brands collaborate with TikTok creators in China?

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Can global brands collaborate with TikTok creators in China?

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Can global brands collaborate with TikTok creators in China?

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What content formats perform best with these creators?

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What content formats perform best with these creators?

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What content formats perform best with these creators?

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Which niches are these creators dominating in 2025?

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Which niches are these creators dominating in 2025?

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Which niches are these creators dominating in 2025?

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How can I filter creators by industry or audience type?

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How can I filter creators by industry or audience type?

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How can I filter creators by industry or audience type?

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Are these TikTok influencers in China also active on other platforms?

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Are these TikTok influencers in China also active on other platforms?

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Are these TikTok influencers in China also active on other platforms?

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Is influencer marketing in China measurable?

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Is influencer marketing in China measurable?

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Is influencer marketing in China measurable?

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