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What is White Labeling? Everything You Need to Know

What is White Labeling? Everything You Need to Know

Nov 28, 2023



what is white labeling
what is white labeling
what is white labeling

White labeling - a term that's been creating quite a buzz in the business world. But what is it really, and why should it matter to you?  

Imagine having the power to offer a product or service under your brand without investing time, money, and resources in its development. Sounds appealing, doesn't it? This is the magic of white labeling!   

Whether you're a budding entrepreneur looking to kickstart your business or an established company aiming to expand your product range, understanding white labeling could be your ticket to the next level.   

Let's dive in and unravel the ins and outs of white labeling.

What Does White Labeling Mean?

White labeling is the practice where a company buys a product from another manufacturer and then markets and sells it under its own brand name. 

So, if you purchase a tool like, you can rebrand it with its own logo, name, and identity. This approach allows for quick market entry with a proven product and provides the flexibility to tailor the branding and marketing strategy to fit your business's unique identity and customer base. 

Benefits of White Labeling 

White labeling is the practice where a company buys a product from another manufacturer and then markets and sells it under its own brand name. Out of the many, the following are five crucial benefits of white labeling.


White labeling saves on the high costs associated with product development and manufacturing. This allows businesses to offer products without significant investment in research, design, and production facilities. 

• Time-Saving: 

It enables rapid market entry with existing products. Doing so bypasses the lengthy and resource-intensive process of developing new products from scratch. 

• Focus on Core Competencies: 

By leveraging white-labeled products, companies can concentrate on their strengths, like marketing and customer service, rather than splitting focus and resources on manufacturing and product development. 

• Reduced Risk: 

The risk involved in launching new products is significantly reduced with white labeling. This is the case since the products are already developed and usually tested in the market by the manufacturer. Therefore, it makes it a safer and more reliable choice for businesses. 

• Profit Margins: 

With white-labeled products, companies can achieve healthy profit margins, thanks to lower overhead costs. Also, they are free to set their own pricing, even without direct involvement in the creation or manufacturing process.

White Labeling vs Private Labeling

White labeling and private labeling are two distinct business strategies often used interchangeably, but they have key differences. Let's discuss them.   

White Labeling

• Generic Products:   

In white labeling, the products are generic and produced by a manufacturer to be rebranded and sold by multiple retailers.  

• Branding Flexibility:   

Retailers can brand these products with their own logo, name, and identity. However, the product itself generally remains unchanged across different sellers.  

• Market Reach:   

White-labeled products are often available to a broader market since multiple retailers can sell the same product under different brand names.  

• Cost and Time Efficiency:   

It allows businesses to enter the market quickly with a lower investment, as they don't have to invest in product development.  

Private Labeling

• Customized Products:   

Private labeling involves products that are manufactured exclusively for a retailer. The manufacturer creates the product specifically as per the retailer's specifications.  

• Exclusive Branding:   

The retailer sells these products under its own brand. Also, they are not available to other retailers, making them exclusive to that retailer.  

• Unique Market Positioning:   

The products are unique to the retailer’s brand when it comes to private labeling. Therefore, they can be tailored to a specific target market or customer base, offering more control over product attributes. 

• Higher Investment and Risk:   

Private labeling typically requires more investment in product development. Also, it carries a higher risk, as the retailer is responsible for the product's success.  

To sum it up, white labeling focuses on generic products sold by multiple retailers. On the other hand, private labeling emphasizes customized products exclusive to a single retailer.

How Does White Labeling Work? 

When it comes to how white labeling works, the process is relatively straightforward. Here's a breakdown of how it works: 

Production by the Original Manufacturer: 

The process starts with a manufacturer creating a generic product or service. This original producer focuses on the development and production of the product but does not invest in branding or marketing. 

Rebranding by the Purchaser: 

Another company purchases these generic products and rebrands them with their own logo, design, and packaging. This company is the one that will sell the product to the end consumer. 

Marketing and Sales by the Reseller: 

The company that has rebranded the product is responsible for marketing and selling it. They develop marketing strategies, set prices, and handle customer interactions. The product is sold as if it were manufactured by them, even though a different company produced it. 

Support and Services:

Depending on the agreement with the original manufacturer, the business may also be responsible for customer support and after-sales services. This enhances the illusion that the product is entirely their own.


As the business grows, it can continue to add more white-labeled products to its portfolio. Doing so expands its offerings without the need for extensive investment in product development.

Legal and Ethical Considerations: 

It's important for companies involved in white labeling to adhere to legal and ethical standards. This ensures that there is no misrepresentation about the origin and quality of the product.  

White labeling allows companies to expand their product lines and enter new markets without investing in product development. At the same time, manufacturers benefit from a steady market for their products. This symbiotic relationship can create a win-win situation for the manufacturer and the reseller.

White Labeling Examples

White labeling is widely used across various industries. Here are some common examples to illustrate how it works: 

  • Software and Apps: Many tech companies white label software or mobile apps. This allows other businesses to rebrand and sell these digital products as their own. For instance, a CRM software developed by one company can be white labeled and sold by another company under a different name. 

  • Retail Products: Supermarkets and retail chains often sell white-labeled products. These are typically everyday items like food, cleaning supplies, or personal care products manufactured by third parties but sold under the store's own brand. 

  • Digital Marketing Services: Agencies frequently white label digital marketing services like SEO, PPC management, or SMM. They purchase these services from providers and offer them to their clients as if they were their own. 

  • Clothing and Apparel: Many fashion retailers use white labeling for clothing. They buy generic apparel from manufacturers and then add their own labels and branding before selling them. 

  • Web Hosting and IT Services: Web hosting and IT services are commonly provided on a white label basis. This enables companies to offer these services without having to maintain their own servers or infrastructure. 

These examples demonstrate the versatility of white labeling.’s White Labeling Solutions

It's not usual for influencer marketing tools to offer white labeling support, but is providing just that. It offers a unique and professional way for businesses to leverage influencer marketing while promoting their brand. 

• Branded Reporting: 

With's solution, you can share live campaigns and profile reports with your clients, all under your own brand. These reports are branded with your domain and logo, allowing you to present a sophisticated influencer marketing platform fully integrated with your brand's look and feel. 

• Custom Domain Usage: 

Elevate your brand's professionalism by accessing the platform via your branded domain. This feature enhances brand consistency and instills greater confidence among your clients. 

• Easy Configuration: 

Setting up's white label solution is straightforward. Simply navigate to 'Account Settings' under 'Accounts' and fill out the provided form. This user-friendly process ensures a hassle-free setup. 

Click here to learn more about their white label solutions.

The white label solution is not just a tool. It's an extension of your brand. It offers a seamless and professional way to engage in influencer marketing while maintaining your brand identity.

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