As a B2B company, it can be challenging to find the right influencers to collaborate with. However, building relationships and partnerships with niche B2B influencers is crucial for your brand's growth and credibility.  

With several tools available, it can be a daunting task to choose one. Well, that's what we are here for.   

With this blog, we try to empower you with information and help you with choosing the right tool. You will get to know the best tools to find B2B influencers, their key features, pricing, and more. 

1. impulze.ai

Impulze.ai is one of the best marketing tools you can use to find B2B influencers. The tool is highly intuitive and helps you easily find, vet, and manage influencers. It offers a reverse search engine that enables you to filter the vast influencer database and find the right influencers in under 3 minutes. 

Moreover, impulze.ai allows you to keep track of all your ongoing campaigns and helps you measure the ROI as well. 

Key Features

• Extensive Global Influencer Database: 

The platform boasts a comprehensive database encompassing 250 million influencers globally. Agencies and marketers can swiftly categorize and pinpoint their ideal influencers for campaigns.  

• Fake Follower Detection and Audience Analysis:  

Equipped with cutting-edge tools, the tool can identify and flag 'fake' followers linked to an influencer's account. This ensures that brands align with genuine influencers with a legitimate follower base.  

• Insight into Both First-Party and Third-Party Data:  

'First-party data' delineates information amassed directly from your audience or clientele, often harvested from their social channels. Conversely, 'third-party data' is curated by entities without any direct affiliation with the user in question. This dual access furnishes a comprehensive perspective on audience tendencies and inclinations.  

• White Labelling Options:  

This feature allows agencies to customize the tool's interface, analytical reports, and other components with their branding elements. This elevates their branding, making it appear as if they're using exclusive proprietary software. Not only that, it also ensures a personalized experience for their clients.  

• Efficient ROI Tracking and Live Campaign Reporting:  

As we discussed, the tool empowers users to track and measure the ROI of influencer marketing campaigns. Furthermore, users can disseminate real-time or "live" progress reports on the campaign to their clients. Doing so ensures both transparency and the most current data.

Pricing

You can avail of the free version of the tool to evaluate its effectiveness and then move on to its paid plans. Their Starter Plan is $89 per month only and is optimal for businesses with influencer marketing goals They also offer yearly plans that give three months free on the tool. 

If you are an agency, then connect with their team to get a personalized quote. 

2. BuzzSumo

BuzzSumo is another tool you can use to track B2B influencers. Though it's a popular digital tool that specializes in content research and influencer analysis, it also helps identify influencers. It provides insights into the most shared or engaged-with content across the web for any topic or domain.  

By analyzing how content performs online, BuzzSumo helps marketers, content creators, and businesses make informed decisions about their content strategies.  

Key Features

• Influencer Identification:  

It also helps you identify key influencers within specific niches, B2B influencers. This can be invaluable for influencer marketing campaigns.  

• Content Discovery: 

Users can find the most shared and trending content across the web for any keyword or topic.  

• Content Alerts:  

Users can set up alerts for specific keywords, brands, domains, or authors. Doing so allows them to stay updated whenever new content is published related to their interests.  

• Content Analysis Reports: 

These reports provide insights into how content is performing across different platforms, helping you identify what type of content resonates best with specific audiences.

Pricing

The tool offers a 30-day free trial to check out its features. The pricing starts at $199 per month. 

3. Upfluence

Upfluence is a powerful influencer marketing tool that is ideal for businesses of all sizes. This tool excels in influencer search and identification, reach estimation, and campaign management.  

For businesses specifically in the B2B sector, Upfluence serves as an effective tool to find B2B influencers. It helps them connect with the right professionals who can amplify their brand messages.

Key Features 

• Influencer Search and Identification:  

The tool boasts a robust database of influencers from various social media platforms. This allows users to locate the perfect influencer for their marketing campaigns.  

• Reach Estimation:  

This feature provides an estimate of the potential reach and engagement of an influencer's post. As a result, it gives you a clearer understanding of the influencer's impact.  

• Campaign Management:  

Upfluence allows you to manage your influencer campaigns seamlessly, from influencer outreach to tracking the campaign's performance.  

• Analytics:  

The platform provides in-depth analytics that yield insights into the performance of your campaign. This enables you to measure and optimize your influencer marketing efforts.  

Pricing  

Upfluence offers a demo upon request. Kindly contact their team for pricing details.

Take a look at some of the best affordable Upfluence alternatives. 

4. Mavrck 

Mavrck is an influencer marketing tool that allows you to identify, connect with, and collaborate with influencers. It allows you to discover B2B influencers, manage campaigns, and gauge their effectiveness. Not only that, you can verify the authenticity of followers and spot fake influencers as well.   

Key Features 

• Influencer Discovery:  

This feature helps brands identify influencers that align with their target audience and campaign objectives. Mavrck's robust database includes influencers across various social media platforms.   

• Fraud Detection:  

The tool uses advanced algorithms to detect fraudulent activities. This ensures that you collaborate with genuine influencers for your campaign.   

• Reporting and Analytics:  

Mavrck provides comprehensive analytics and reporting features, allowing you to assess the performance of your influencer campaigns and optimize them for better results.  

Pricing  

Mavrck offers a demo upon request. For detailed information on their pricing, it's recommended to contact their team directly.

5. Traackr  

Traackr is another influencer marketing platform you can use to find B2B influencers. The tool empowers brands to build, manage, and scale their influencer marketing efforts with precision. It's designed to assist businesses in implementing effective influencer marketing strategies.   

Key Features 

• Influencer Discovery:  

Its extensive database lets you discover and connect with influencers that align perfectly with your brand values and target audience.  

• Audience Insights:  

It offers valuable audience insights, allowing you to better understand the followers of potential influencers.    

• Relationship Management:  

This feature provides an organized platform for managing influencer relationships. This includes communication and content approvals, ensuring seamless collaboration.   

Pricing 

Like the other tools mentioned, Traackr offers a demo upon request. For a detailed pricing structure, contact their team directly.

6. Followerwonk  

Followerwonk is an innovative platform dedicated to in-depth Twitter analytics. It caters to businesses and individual users seeking to optimize their Twitter activity and outreach.  

Key Features  

• Twitter Bio Search:  

Followerwonk's standout feature is its ability to search Twitter bios. This allows users to locate and engage with influencers or followers who align with their mission and values.  

• Follower Analysis:  

Followerwonk provides comprehensive follower analytics that offers insights into follower demographics and behaviors. This information can be used to target marketing efforts and develop a more effective social media strategy.  

• Social Authority Ranking:  

This tool assigns a Social Authority Score to Twitter profiles. This helps users identify influential accounts that could be beneficial for collaboration.  

Pricing  

Followerwonk offers both free and paid tiers.  

7. LinkedIn 

Being one of the best platforms for business, LinkedIn is an efficient tool to find B2B influencers. The tool offers a paid version, LinkedIn Sales Navigator, for this purpose. It's a powerful tool designed specifically for sales professionals.   

It leverages the platform's extensive network to help businesses find, understand, and engage with leads and prospects.  

Key Features  

• Lead Recommendations: 

It provides personalized lead recommendations to help users find new potential clients based on their preferences and previous interactions.  

• Advanced Search:  

This feature allows users to perform precise searches with various filters to find the most relevant leads. The filter includes geography, industry, company size, and job role.   

• InMail:  

This unique feature allows users to directly message potential leads, even those outside their network.   

• CRM Integration:  

It can be integrated with most CRM software, allowing users to manage their leads and accounts more efficiently.  

Pricing  

LinkedIn Sales Navigator offers a 30-day free trial. For more information, please contact their team.

8. Brand24

Next on the list of the leading tools to find B2B influencers is Brand24. It is an AI-powered social listening tool and an online media monitoring tool. This affordable influencer analytics tool covers all popular social media platforms including, but not restricted to, Twitter, Instagram, TikTok, Facebook, and Reddit.

Brand24 makes finding B2B influencers a walk on the clouds with its specially designed tools. Being one of the top-notch tools for influencer marketing, Brand24 helps you partner with authentic influencers.

Key Features

• Online Presence Score: 

The AI-powered insights from Brand24 help brands have an idea about how appealing they are to their audiences with the 'Online presence score'.

• Keyword Alerts:

Marketers can monitor keywords or phrases associated with them and get notified whenever they are mentioned online.

• Competitor Analysis:

Competitor Analysis with Brand24 helps brands understand their position in the market, their USPs, strengths, opportunities, weaknesses, and sales tactics. 

Pricing

Brand24 has curated monthly and annual plans for users to track their brands, starting at $79/mo. They also offer a free 14-day trial for new users with no hidden charges and credit cards. 

9. HypeAuditor

HypeAuditor is one of the leading influencer marketing tools. HypeAuditor supports platforms like Instagram, TikTok, Twitter, Twitch, and YouTube. This tool is specially designed for brands to find and partner with influencers in various niches and locations from a vast database of 138.1 million influencers. 

HypeAuditor's influencer database is updated every day. To ensure that brands partner with the right influencers, HypeAuditor detects 95.5% of fraud activity.

Key Features

• Performance Monitor:

HypeAuditor offers brands concrete data about the performance of the campaign to eliminate guesswork and make data-driven decisions.

• Campaign Management:

HypeAuditor simplifies campaign management by meeting all campaign needs. Marketers can easily send messages to dozens of influencers and provide them with links, codes, and samples without any hassle. 

• Competitor Analysis:

The influencer marketing tool analyzes competitors' campaigns and offers influencer marketing analytics into their campaign budgets, performance, and the influencers they work with.

Pricing

With no standard HypeAuditor plans made available, marketers can contact the team or book a demo to develop a plan that aligns with their campaign.

Suggested Read: Influencer Briefing: What To Include & What Not To [With Template]

What To Look For In Tools To Find B2B Influencers?

Marketers have a plethora of influencer analytics platform at their fingertips, making it challenging to find the influencer that the campaign needs. As you sift through influencer outreach tools, these insights will serve you as your compass.

Influencer Discovery Features:

Make sure that the influencer tools offer detailed influencer analytics, especially about their performances on various platforms. A huge follower count and engagement rate don't promise successful campaigns. 

When hiring an influencer, marketers must know the influencer demographics, post frequency, top hashtags, and followers' interests.

Fraud Detection

It's essential for influencer tools to identify fake influencers who have bought their followers. When marketers partner with such influencers, it will prevent them from attaining their campaign objectives. 

A tool like impulze.ai gives marketers the exact percentage of mass followers and suspicious followers for each influencer. Therefore, marketers can be assured that they are making data-driven decisions at each stage.

Suggested Read: Top Influencer Marketing Trends That Will Shape 2024

Real-Time Campaign Impact Monitoring

Marketers need influencer tracking platforms not only to identify influencers but also to monitor the campaigns. Tools like impulze.ai offer features like real-time performance metrics, Bit.ly integration, click tracking, and shareable live reports. Therefore, marketers can make sure that their campaigns always look ahead of their competitors.

Still pondering? Give impulze.ai a free try and see for yourself!