Oct 26, 2023
2 MIN READ
As a B2B company, it can be challenging to find the right influencers to collaborate with. However, building relationships and partnerships with niche B2B influencers is crucial for your brand's growth and credibility.
With several tools available, it can be a daunting task to choose one. Well, that's what we are here for.
With this blog, we try to empower you with information and help you with choosing the right tool. You will get to know the best tools to find B2B influencers, their key features, pricing, and more.
Impulze.ai is one of the best marketing tools you can use to find B2B influencers. The tool is highly intuitive and helps you easily find, vet, and manage influencers. It offers a reverse search engine that enables you to filter the vast influencer database and find the right influencers in under 3 minutes.
Moreover, impulze.ai allows you to keep track of all your ongoing campaigns and helps you measure the ROI as well.
• Extensive Global Influencer Database:
The platform boasts a comprehensive database encompassing 250 million influencers globally. Agencies and marketers can swiftly categorize and pinpoint their ideal influencers for campaigns.
• Fake Follower Detection and Audience Analysis:
Equipped with cutting-edge tools, the tool can identify and flag 'fake' followers linked to an influencer's account. This ensures that brands align with genuine influencers with a legitimate follower base.
• Insight into Both First-Party and Third-Party Data:
'First-party data' delineates information amassed directly from your audience or clientele, often harvested from their social channels. Conversely, 'third-party data' is curated by entities without any direct affiliation with the user in question. This dual access furnishes a comprehensive perspective on audience tendencies and inclinations.
• White Labelling Options:
This feature allows agencies to customize the tool's interface, analytical reports, and other components with their branding elements. This elevates their branding, making it appear as if they're using exclusive proprietary software. Not only that, it also ensures a personalized experience for their clients.
• Efficient ROI Tracking and Live Campaign Reporting:
As we discussed, the tool empowers users to track and measure the ROI of influencer marketing campaigns. Furthermore, users can disseminate real-time or "live" progress reports on the campaign to their clients. Doing so ensures both transparency and the most current data.
You can avail of the free version of the tool to evaluate its effectiveness and then move on to its paid plans. Their Starter Plan is a meager $29 per month only and is optimal for businesses with short-term influencer marketing goals.
If you are an agency, then connect with their team to get a personalized quote.
BuzzSumo is another tool you can use to track B2B influencers. Though it's a popular digital tool that specializes in content research and analysis, it also helps identify influencers. It provides insights into the most shared or engaged-with content across the web for any topic or domain.
By analyzing how content performs online, BuzzSumo helps marketers, content creators, and businesses make informed decisions about their content strategies.
• Influencer Identification:
It also helps you identify key influencers within specific niches, B2B influencers. This can be invaluable for influencer marketing campaigns.
• Content Discovery:
Users can find the most shared and trending content across the web for any keyword or topic.
• Content Alerts:
Users can set up alerts for specific keywords, brands, domains, or authors. Doing so allows them to stay updated whenever new content is published related to their interests.
• Content Analysis Reports:
These reports provide insights into how content is performing across different platforms, helping you identify what type of content resonates best with specific audiences.
The tool offers a 30-day free trial to check out its features. The pricing starts at $199 per month.
Upfluence is a powerful influencer marketing tool that is ideal for businesses of all sizes. This tool excels in influencer search and identification, reach estimation, and campaign management.
For businesses specifically in the B2B sector, Upfluence serves as an effective tool to find B2B influencers. It helps them connect with the right professionals who can amplify their brand messages.
• Influencer Search and Identification:
The tool boasts a robust database of influencers from various social media platforms. This allows users to locate the perfect influencer for their marketing campaigns.
• Reach Estimation:
This feature provides an estimate of the potential reach and engagement of an influencer's post. As a result, it gives you a clearer understanding of the influencer's impact.
• Campaign Management:
Upfluence allows you to manage your influencer campaigns seamlessly, from influencer outreach to tracking the campaign's performance.
The platform provides in-depth analytics that yield insights into the performance of your campaign. This enables you to measure and optimize your influencer marketing efforts.
Upfluence offers a demo upon request. Kindly contact their team for pricing details.
Take a look at some of the best affordable Upfluence alternatives.
Mavrck is an influencer marketing tool that allows you to identify, connect with, and collaborate with influencers. It allows you to discover B2B influencers, manage campaigns, and gauge their effectiveness. Not only that, you can verify the authenticity of followers and spot fake influencers as well.
• Influencer Discovery:
This feature helps brands identify influencers that align with their target audience and campaign objectives. Mavrck's robust database includes influencers across various social media platforms.
• Fraud Detection:
The tool uses advanced algorithms to detect fraudulent activities. This ensures that you collaborate with genuine influencers for your campaign.
• Reporting and Analytics:
Mavrck provides comprehensive analytics and reporting features, allowing you to assess the performance of your influencer campaigns and optimize them for better results.
Mavrck offers a demo upon request. For detailed information on their pricing, it's recommended to contact their team directly.
Traackr is another influencer marketing platform you can use to find B2B influencers. The tool empowers brands to build, manage, and scale their influencer marketing efforts with precision. It's designed to assist businesses in implementing effective influencer marketing strategies.
• Influencer Discovery:
Its extensive database lets you discover and connect with influencers that align perfectly with your brand values and target audience.
• Audience Insights:
It offers valuable audience insights, allowing you to better understand the followers of potential influencers.
• Relationship Management:
This feature provides an organized platform for managing influencer relationships. This includes communication and content approvals, ensuring seamless collaboration.
Like the other tools mentioned, Traackr offers a demo upon request. For a detailed pricing structure, contact their team directly.
Followerwonk is an innovative platform dedicated to in-depth Twitter analytics. It caters to businesses and individual users seeking to optimize their Twitter activity and outreach.
• Twitter Bio Search:
Followerwonk's standout feature is its ability to search Twitter bios. This allows users to locate and engage with influencers or followers who align with their mission and values.
• Follower Analysis:
Followerwonk provides comprehensive follower analytics that offers insights into follower demographics and behaviors. This information can be used to target marketing efforts and develop a more effective social media strategy.
• Social Authority Ranking:
This tool assigns a Social Authority Score to Twitter profiles. This helps users identify influential accounts that could be beneficial for collaboration.
Followerwonk offers both free and paid tiers.
Being one of the best platforms for business, LinkedIn is an efficient tool to find B2B influencers. The tool offers a paid version, LinkedIn Sales Navigator, for this purpose. It's a powerful tool designed specifically for sales professionals.
It leverages the platform's extensive network to help businesses find, understand, and engage with leads and prospects.
• Lead Recommendations:
It provides personalized lead recommendations to help users find new potential clients based on their preferences and previous interactions.
• Advanced Search:
This feature allows users to perform precise searches with various filters to find the most relevant leads. The filter includes geography, industry, company size, and job role.
This unique feature allows users to directly message potential leads, even those outside their network.
• CRM Integration:
It can be integrated with most CRM software, allowing users to manage their leads and accounts more efficiently.
LinkedIn Sales Navigator offers a 30-day free trial. For more information, please contact their team.