Alternatives
Dec 13, 2023
By
10 MIN READ
So, you are looking for an influencer marketing tool to make the most out of your campaign. And Upfluence is in your shortlisted list of tools.
But you are here, meaning you are having second thoughts about choosing the tool. Well, you have come to the right place.
Here, we discuss the main reasons why you should consider alternatives and a list of the best affordable Upfluence alternatives you can use.
So, let’s have a look at why you should consider alternatives first.
Why Look for Upfluence Alternatives?
While Upfluence is indeed a robust influencer marketing tool, it may not necessarily be the best fit for every business. There are several factors that are leading agencies to explore other options. They are -
1. Cost and Flexibility:
The pricing is pretty expensive, and has a mandatory 12-month contract. Therefore, Upfluence may be inaccessible for small businesses or startups that are testing the waters of influencer marketing.
2. Limited Discovery:
The limited pool of influencers and lack of an audience lookalike tool can hinder the growth and diversification of your brand's potential audience.
3. Absence of Free Trial:
The lack of a free trial period is a significant impediment, especially when an annual subscription is required. It may deter businesses that prefer to test a platform's effectiveness before fully committing.
4. Dependency on Third Party:
The agency/platform hybrid model of Upfluence means businesses don't own their influencer relationships, leading to heavy reliance on a third party. This dependence can limit businesses in the long run, particularly in cost-effectiveness and forging direct relationships with influencers.
5. Steep learning curve:
Upfluence may not be the most user-friendly platform. It can take time and resources to get acquainted with its features and functionalities.
With these challenges in mind, it is essential for businesses to consider alternatives that offer better flexibility, affordability, and overall value. The good news is that there are plenty of options available in the market that can meet these needs.
11 Best Upfluence Alternatives
Impulze.ai
Best for: Agencies, brands, and freelancers who want to find, vet, and track influencers, manage influencer campaigns, and measure their success [ROI].
Free Version: Available
Starting Pricing: Starts at $29 per month
Impulze.ai is an influencer marketing tool that helps agencies find influencers and effectively manage them. The tool offers a highly intuitive UI and helps agencies measure the ROI of their campaigns. This, coupled with their white labelling solution and cost-effectiveness, makes impulze.ai the best upfluence alternative in the market.
Key Features
Reverse Search Engine:
The tool has 250 million influencer data and allows you to find the right influencer with this feature. Instead of just keywords, hashtags, and URLs, you can curate the influencer based on niche, location, engagement rate, and more.
White label Solutions:
Agencies can rebrand the platform while generating reports to align with their brand voice. You can customize the tool with your brand’s logo, URL, database, and more. This helps agencies increase their brand authority and showcase themselves as industry leaders in influencer marketing.
Fake Follower Check:
Impulze.ai has an advanced algorithm that detects fake followers and bots a majority of the time. This eliminates the risk of choosing influencers with inflated numbers and ensures that your campaigns are authentic.
Live Campaign Reporting & ROI Measurement:
The tool provides real-time monitoring of your campaigns and generates reports with metrics like reach, CPE, CPC, and more. This helps agencies track the success of their campaigns and measure the ROI for their clients.
Influencer Relationship Management:
Impulze.ai offers a centralized platform to manage all influencer relationships. You can keep track of communication, payments, campaign details, and more. This streamlines the process for agencies and helps them build strong partnerships with influencers.
Pricing
The tool offers a free version where you have access to their 250 million influencer database. They offer a starter plan for businesses that are in for short-term influencer campaigns for just $29 per month.
If you are into long-term influencer marketing campaigns, then feel free to contact their team. They offer a custom pricing option for you.
You can sign up for free or get a personalized demo of the product
HypeAuditor
Best for: Brands and agencies that want to invest in the right influencers and measure the success of their campaign.
Free Version: Available
Starting Pricing: Not Available
HypeAuditor is another Upfluence alternative you can use. It's designed to help brands, agencies, and platforms with influencer discovery and analytics. The tool primarily focuses on offering insights and analytics of influencers' demographics, engagement rates, and authenticity.
Key Features
Audience Quality Analytics:
It deploys a sophisticated AI to determine the quality of influencers by identifying fake followers and bots. This ensures you collate genuine results from your influencer campaigns.
Demographic Breakdown:
It provides a comprehensive demographic breakdown of an influencer's audience. This allows you to select influencers whose audience aligns with your target demographic.
Fraud Detection:
The tool uses advanced algorithms to flag any suspicious activity or inconsistencies in an influencer's account that might indicate fraudulent practices.
Pricing
Though they offer a free version of the tool, they don’t offer clear insight about their pricing plans. Kindly contact their team for more details.
If you are interested, here are some Hypeauditor alternatives you can look into.
3. Modash
Best for: Brands and agencies that want advanced influencer search and analytics capabilities.
Free Version: Available
Starting Pricing: $120 per month.
Modash is another powerful Upfluence alternative with robust influencer research and outreach features. The tool leverages ML to help businesses find the right influencers for their brand and run successful campaigns.
Key Features
Influencer Search and Discovery:
It provides a database of over 10 million influencers. This makes it easy for businesses to find and collaborate with the right influencers for their campaigns.
Advanced Analytics:
The tool offers advanced analytics to track the success of your influencer campaigns in real-time. You can monitor key metrics like engagement rates, audience demographics, and more to ensure maximum ROI.
Relationship Management:
This feature enables you to build and maintain long-term partnerships with influencers. This includes communication tools, contract management, and performance tracking.
Campaign Management:
The platform allows you to manage all your influencer campaigns in one place. You can track campaign progress, view performance metrics, and communicate with influencers all within the tool.
Pricing
Their pricing starts at $120 per month. The same plan is available for $99 if you choose to pay annually.
As you can see the starting plan itself is quite high. So, if you are looking for some affordable alternatives, then here are the top modash alternatives.
4. Traackr
Best for: Businesses looking for end-to-end influencer marketing management.
Free Version: Not available
Starting Pricing: Available upon request.
Traackr is an influential player in the influencer marketing space. It provides comprehensive solutions for brands and agencies alike. The platform is designed to streamline the entire influencer marketing process, from discovery to analytics.
Key Features
Influencer Discovery:
With access to an extensive database of influencers, Traackr simplifies the process of finding relevant influencers for your campaigns.
Audience Insights:
The platform provides detailed insights into an influencer's audience demographics. This enables you to target your campaigns more effectively.
Campaign Management:
It offers advanced campaign management tools, allowing you to track and manage your campaigns from a single dashboard.
Performance Analysis:
It provides real-time analytics and performance tracking to help you measure the impact and ROI of your influencer campaigns.
Pricing
Their pricing plans are available upon request.
GRIN
Best for: Businesses focusing on e-commerce and direct-to-consumer influencer marketing.
Free Version: Not available
Starting Pricing: Available upon request.
Another alternative to upfluence is GRIN. It's a robust influencer marketing software specifically designed for e-commerce and direct-to-consumer brands. It provides an all-in-one solution to help businesses manage and scale their influencer marketing efforts effectively.
Key Features
Campaign Management:
The tool offers the ability to manage multiple campaigns at once. This is done with centralized communication, content approval, and campaign tracking.
E-commerce Integration:
It integrates seamlessly with popular e-commerce platforms, allowing for easy product seeding and sales tracking.
ROI Tracking:
It provides comprehensive analytics to track the performance and ROI of your influencer marketing campaigns, offering insights to guide your strategy.
Pricing
You need to contact their team to get insights on their paid plans.
6. #paid
Best for: Businesses of all sizes looking for a hands-on, relationship-based approach to influencer marketing.
Free Version: Not available
Starting Pricing: Available upon request.
#paid is a leading creator marketing platform that prioritizes meaningful collaborations over transactions. The platform encourages businesses to build genuine relationships with influencers for authentic and effective marketing campaigns.
Key Features
Influencer Discovery and Outreach:
#paid provides a platform for businesses to connect with influencers that align with their brand values and audience. The tool streamlines the process of discovery and outreach.
Campaign Management:
It enables businesses to manage and track their campaigns with ease. This ensures that all collaborations are on track and meeting the set objectives.
Content Control:
With #paid, you have the ability to approve content before it goes live, ensuring it aligns with your brand messaging.
Performance Analysis:
The platform offers detailed analytics to measure the success of your campaigns. In doing so, it allows you to assess the impact and ROI effectively.
Pricing
Contact the #paid team for more details on their paid plans.
7. Klear
Best for: Both small and large businesses looking for a data-driven approach to influencer marketing.
Free Version: Not available
Starting Pricing: Available upon request.
Klear is a sophisticated influencer marketing platform and another Upfluence alternative. It takes a data-centric approach to influencer discovery, analysis, and campaign management. Its powerful analytics make it a popular choice among businesses seeking a measurable and scalable influencer marketing strategy.
Key Features
Advanced Influencer Search:
Klear's advanced engine enables businesses to find the perfect influencers based on a plethora of criteria.
In-depth Influencer Analytics:
The platform provides detailed influencer analytics. This allows a deep understanding of their audience, impact, and relevance to your brand.
Campaign Management and Tracking:
With Klear, businesses can manage multiple campaigns, track performance, and measure success with ease.
Pricing
They don’t provide insight about their paid plans. Kindly contact their team for more details.
8. CreatorIQ
Best for: Brands and agencies seeking to effectively manage and optimize their influencer marketing campaigns.
Free Version: Not available
Starting Pricing: Available upon request.
CreatorIQ is an influencer marketing tool that helps businesses identify, manage, and analyze influencer campaigns more efficiently and accurately. It presents a unified platform for all influencer marketing needs, from discovery to execution and measurement.
Key Features
Campaign Organization and Management:
The platform allows businesses to manage their influencer campaigns smoothly. They offer tools for scheduling, content approval, and communication.
Detailed Analytics and Reporting:
It offers in-depth analytics to effectively measure the performance and success of your campaigns.
Brand Safety Measures:
The tool includes features for fraud detection and ensures brand safety, maintaining the integrity of your campaigns.
Pricing
The paid plans of the tool are available upon request.
9. Dovetale
Best for: Brands, agencies, and creators looking for a versatile, user-friendly influencer marketing platform.
Free Version: Not available
Starting Pricing: Available upon request.
Last on the list of top Upfluence alternatives is Dovetale. It's a comprehensive influencer marketing tool that facilitates easy discovery, organization, and analysis of influencer marketing campaigns. It's designed to streamline marketing efforts, increase efficiency, and improve campaign results.
Key Features
Advanced Influencer Discovery:
It leverages ML to help you find the perfect influencers for your brand. The tool takes into account factors like audience demographics and engagement rates.
Detailed Reporting:
Dovetale offers robust analytics, providing clear insights into campaign performance and ROI.
Fraud Detection and Brand Safety:
This feature ensures the quality and credibility of your influencer partnerships.
Pricing
Dovetale operates on a quote-based pricing model. Therefore, contact the Dovetale team for more details.
10. Influencity
Best For: Business and marketing agencies that are focused on leveraging influencer marketing and collaborating with influencers.
Free Version: Not Available
Starting Price: $168 per month
Influencity is another upfluence alternative you can try out. The tool assists businesses to manage their influencer campaigns effectively. It offers a range of features to help find, analyze, and manage influencers. The platform is known for its robust analytics, extensive database of influencers, and user-friendly interface.
Key Features
In-Depth Analytics:
It offers detailed insights into influencer performance, audience demographics, and engagement metrics [across platforms].
Fake Follower Detection:
This feature helps you vet influencers and gauge the authenticity of the influencers you want to collaborate with. Or, Simply, the tool allows you to identify fake influencers.
Campaign Management:
The tool also provides you with tools to effectively organize, track, and manage influencer campaigns. This includes communication and collaboration.
Pricing
Though the tool doesn’t offer a free version, it offers a 7-day trial for its paid plan. The basic plan starts from $168 per month.
11. Ainfluencer
Best for: Businesses of all sizes aiming to connect with influencers, manage campaigns and track their effectiveness.
Free Version: Available
Starting Price: Free
Another influencer analytics tool that could be an ideal upfluence alternative is Ainfluencer. It’s a first-of-kind DIY influencer platform. Its UI is highly intuitive, and the platform focuses on making influencer marketing accessible to businesses of all sizes.
Key Features
Direct Outreach:
The tool enables you to reach out to influencers directly through their platform. This makes it easier to communicate and, if necessary, negotiate with influencers.
Campaign Analytics and Reporting:
It offers detailed insights into campaign performance, including reach, engagement, and other crucial metrics.
Influencer Discovery:
It has a vast influencer database from which you can find and choose the right influencer for the marketing campaign.
Pricing
The tool is free.
Takeaway
There are a lot of options available when it comes to influencer marketing tools. But for Upfluence alternatives - the aforementioned are the ones.
Each tool has its differences, albeit small. But in the end, all tools strive for the same goal - to help you with influencer marketing end-to-end.
Remember, a costly tool doesn't imply the best, or the cheapest doesn't mean limited. So, try each of the tools we have listed here.
Make use of the free version and trials to evaluate each tool and choose the one that aligns with your business goal. Why? Because the right tool will make all the difference in your influencer marketing efforts.
So, streamline your marketing strategies, increase efficiency, and see improved campaign results with the help of these top Upfluence alternatives.
