Dec 6, 2023
11 MIN READ
Influencer marketing tools play a crucial role in shaping a brand's influencer marketing strategy. These platforms allow agencies to find the right influencers, manage campaigns, measure results, and analyze ROI.
But with so many tools available, choosing one can be a daunting task. And choosing the right tool can make all the difference.
If you are someone on the lookout for the right influencer analytics platform, you are at the right place. This blog discusses the best influencer analytics platforms in India. We'll shed light on their unique features and how they can help you make informed decisions to optimize your influencer marketing strategies.
Let's get started!
Criteria for Choosing an Influencer Analytics Platform
When choosing an analytics platform for influencer marketing, there are several crucial criteria to consider. These will help ensure that the platform meets your specific needs, helps you achieve your goals, and offers the best value for money.
We have followed the following list of criteria to shortlist the platforms for the blog.
• Ease of Use:
The platform should be user-friendly and easy to navigate. A platform with a steep learning curve can be counterproductive as it will take time to fully understand and utilize its features.
The features offered by the platform are critical. Some key features to look for include fraud detection, campaign monitoring, and audience insights.
Price is always a crucial factor. It's important to understand the pricing structure of the platform, any hidden costs, and whether it offers a good return on investment.
The platform should easily integrate with other tools and platforms you are already using.
• Customer Support:
Good customer support is essential. Check whether the influencer analytics platform offers timely and helpful customer support and what channels are available (e.g., email, phone, live chat).
The platform should be scalable to accommodate your needs as they grow. It should be able to handle an increase in data volume and campaign size without any significant impact on performance.
• Data Accuracy:
The platform should provide accurate and up-to-date data. This is crucial for making informed decisions.
• Reviews and Recommendations:
Look for reviews and recommendations from other users, especially those in your industry. This can provide valuable insights into the platform's performance and suitability for your needs.
• Trial Period:
Check if the analytics platform offers a trial period or a demo. This will allow you to test the platform and its features before committing to a subscription.
Remember, the best platform for you will depend on your specific needs, budget, and goals. It's advisable to test a few platforms, if possible, before making a final decision.
That said, let's look at some of the best influencer analytics tools in India.
Top Influencer Analytics Platforms in India
There are many influencer analytics tools available in the market. Here, we are going to list only 11 of them. The list has been curated with respect to the criteria we just discussed.
Impulze.ai is one of the best influencer analytics platforms in India. The platform has a database of around 250 million influencers spread across the world. impulze.ai offers a highly intuitive interface that allows users to find their desired influencer with a few clicks.
You can filter the influencers regarding their location, audience, niche, and more. In addition, you can ensure the credibility and authenticity of the influencers and their followers.
This feature provides detailed insights into the audience of an influencer. It includes demographics such as age, gender, location, interests, and engagement levels of the audience.
Fake Follower Detection:
This feature helps identify and filter out fake or inactive followers from an influencer's follower base. This way, brands, and marketers ensure that they invest in influencers with a genuine and engaged following, leading to a higher ROI.
This feature allows agencies to customize the reports and other elements of the platform with their logo, colors, and branding. Learn more about white labeling.
ROI Measurement and Live Campaign Reporting:
This feature provides real-time reporting and analytics on the performance of influencer campaigns. It includes metrics such as engagement rates, reach, impressions, clicks, conversions, and ROI.
This feature refers to the access to raw data and analytics provided by the platform. With impulze.ai, you will get both first-party and third-party data.
Impulze.ai offers a free version to help you get a grip of the tool. Their paid plan starts at $29 per month and offers custom pricing plans for agencies. See impulze.ai’s pricing details.
Get yourself a personalized demo by clicking below or click here to sign up for free!
Upfluence is a robust influencer analytics platform that is well-regarded in India. It offers a powerful tool suite to streamline the influencer selection and management process. With Upfluence, you can easily search a vast database of influencers using specific keywords, location, and other specific criteria.
Automated data tracking and analytics
AI-powered scoring system to identify influencers with the highest engagement rates
Access to a global database of over 20 million influencers
Advanced search functionalities for efficient influencer selection
Audience insights for deeper profiling of influencers.
Though they offer three different plans, the details of these are only available upon contact. If you are interested, take a look at some of the Upfluencer alternatives you can use.
HypeAuditor is one of the top-tier influencer analytics tools highly recommended in India. This platform provides in-depth insights into an influencer's audience quality, engagement rate, and authenticity. It employs AI to detect fraudulent activities, making it indispensable for brands seeking genuine influencer partnerships.
Comprehensive audience analysis, including geography, demographics, and interests
Detection of fake followers and fraudulent engagement activities
Detailed report on an influencer's audience authenticity
An intuitive dashboard that displays key metrics
A proprietary Audience Quality Score (AQS) is used to evaluate the quality of an influencer's followers.
Klear is another influencer analytics tool that is widely utilized in India. It excels in providing comprehensive influencer management and analytics. This includes everything from discovery to analysis and reporting.
Klear's advanced search engine enables brands to easily identify influencers across various social media platforms, matching their unique needs and requirements.
A vast database of influencers across multiple social media platforms
Detailed analytics on influencers' audience demographics and engagement rates
Influencer vetting and management system for efficient campaign management
Powerful search capabilities with filters for niche, location, and social platform
Real-time tracking and reporting of campaign performance.
Contact their team for pricing details.
Influencer.in is a leading influencer marketing and analytics tool in India. It's designed to help brands connect with the most suitable influencers for their campaigns. This platform is developed by GreedyGame, one of the leading gaming companies in India.
It's committed to fostering meaningful relationships between brands and influencers to facilitate impactful marketing campaigns.
Influencer.in handles the payment processing for brands and influencers. This makes it easy and secure for both parties.
It provides various tools to facilitate smooth collaboration between brands and influencers.
It allows brands to create, manage, and monitor their influencer marketing campaigns from start to finish.
The platform uses advanced algorithms to detect fake followers and engagement.
Contact for pricing details.
Traackr is a premier influencer marketing platform recognized globally. It's designed to assist brands in discovering, managing, and analyzing their interactions with influencers. With its robust IRM, Traackr empowers brands to build meaningful and enduring relationships with influencers.
Traackr has a vast database of influencers across various social media platforms and categories.
Its influencer vetting capabilities ensure that brands connect with genuine and impactful influencers.
It provides detailed insights into the influencer's audience, including demographics, interests, and engagement levels.
Traackr's fraud detection feature helps you identify fake followers and engagement.
Contact the Traackr team for pricing details.
Qoruz is an innovative influencer marketing platform used in India. It uses AI technology to help brands and agencies build, manage, and analyze their influencer marketing campaigns[c]. It offers a range of features to streamline the process of identifying, communicating with, and tracking influencers across various social media platforms.
Qoruz provides insights into the content created by influencers. It analyzes the content for engagement, reach, and other key performance indicators.
You can set campaign goals, brief influencers, track progress, and measure results, all from a single dashboard.
It offers efficient communication tools for seamless interaction between brands and influencers.
It helps you find influencers across different social media platforms and geographies.
It uses AI-based algorithms to recommend influencers that match your brand and campaign requirements.
With Qoruz, you only need to pay for what you need. As you can see from the above screenshot, if you want to contact 36 influencers, the price will be 2844 rupees.
Ainfluencer is an end-to-end influencer marketing platform. It provides powerful tools for discovering, engaging, and managing influencers. It allows brands to find the right influencers for their campaigns and gain valuable insights into campaign success. In addition, the tool can help track performance in real-time and easily manage relationships.
It has a powerful AI-enabled search engine to quickly identify the best influencers for a brand's audience.
The tool offers customizable reporting templates to track campaigns and performance metrics.
It offers automated payment processing for quick and hassle-free payments to influencers.
It allows easy integration with existing CRM systems and analytics platforms.
This allows businesses to maximize the impact of their campaigns.
It’s completely free to use.
Influencity is another noteworthy tool in the arena of influencer analytics platforms. It's designed to streamline the process of identifying, analyzing, and collaborating with influencers. The platform is packed with features, making it a popular choice for brands looking to optimize their influencer marketing strategies.
It helps identify influencers across multiple social media platforms based on specific criteria.
The tool offers insights into an influencer's audience demographics, interests, and authenticity.
It provides tools to create, manage, and track the performance of influencer campaigns.
Its advanced algorithms help you with detailed reporting on campaign impact, including reach, engagement, and ROI.
Its advanced algorithms enable you to identify and avoid influencers with artificially inflated follower counts.
For information about pricing, you're encouraged to get in touch with the Influencity team.
CreatorIQ is one of the leading influencer marketing platforms in India. It empowers brands and agencies to discover, manage, and measure relationships with influencers. The platform has a robust suite of features that simplifies the influencer management process, making it a top choice.
It provides a comprehensive analysis of influencer audiences, encompassing demographics, interests, and brand affinities.
It includes extensive tools for the planning, execution, and tracking of influencer marketing campaigns.
It employs advanced technology to identify and mitigate influencer fraud, ensuring genuine engagement.
It offers detailed metrics and analytics for assessing the impact and ROI of influencer campaigns.
For detailed pricing information, contact the CreatorIQ team.
Last on the list of the best influencer analytics platforms in Kofluence. It is an influencer marketing platform designed to connect brands with the most relevant influencers.
It is an end-to-end solution that covers all aspects of influencer marketing. It's designed to make influencer marketing more accessible, efficient, and effective for brands of all sizes.
Kofluence boasts a vast network of influencers, spanning micro-influencers, macro-influencers, and celebrities.
It provides a suite of tools designed to streamline the management of influencer marketing campaigns. These include features for budget management, goal setting, and tracking campaign results.
It equips brands with detailed analytics on influencer reach, engagement, and demographics.
Kofluence leverages AI to pair brands with influencers that are well-suited for their campaigns.
Contact their team for pricing details.
An influencer analytics tool is an absolute necessity for agencies and businesses to ensure the success of their campaigns. With the right tool, you can find the right influencer and manage a healthy relationship with them.
Go through the list of the 11 best influencer analytics platforms in India we discussed and try each of them. Make use of the free versions and trials to the fullest and see which tool fits your business.
FAQs on Influencer Analytics Tools
1. How do I find influencer analytics?
Use influencer analytics tools like impulze.ai or HypeAuditor. Or access basic analytics through social media platforms like Instagram or YouTube if the influencer has a business account.
2. How do you track influencers' performance?
Using influencer analytics tools, you can monitor key metrics such as engagement rate, reach, audience growth, and interactions. These tools also provide advanced metrics like conversion rates and campaign ROI.
3. What is the alternative to influencer marketing hub?
Alternatives include impulze.ai, AspireIQ, and Klear. These platforms not only offer helpful content regarding influencer marketing but also provide tools to help you make the most out of your marketing efforts.
4. What platforms do most influencers use?
Most influencers use Instagram, YouTube, TikTok, and Instagram. The choice depends on their niche, such as fashion, lifestyle, vlogging, or educational content.
5. What is influencer marketing analytics?
Influencer marketing analytics involves measuring and analyzing the performance of influencer marketing campaigns. This includes tracking metrics like engagement rates, audience reach, conversion rates, and ROI to inform future marketing strategies.