Save 90% of your time in recruiting the right influencers.

Save 90% of your time in recruiting the right influencers.

INFLUENCER MARKETING

Mega Influencers: What are They and How to Find Them?

Mega Influencers: What are They and How to Find Them?

Jul 3, 2024

By

10 MIN READ

A complete guide on mega influencers and how to find them
A complete guide on mega influencers and how to find them
A complete guide on mega influencers and how to find them

The influencer marketing industry isn’t just growing — it’s exploding. This represents a valuable opportunity for businesses to leverage influencer partnerships. 

Influencers come in various tiers, each offering different benefits. However, mega influencers stand out for their massive following and extensive reach. One post from them can do what a whole marketing team might struggle to achieve in months.

But, who are they and why should you consider collaborating with them?

Let’s find out. 

What are Mega Influencers? 

Mega influencers are celebrities, prominent public figures, or content creators with millions of followers on social channels like Instagram, YouTube, and TikTok. 

You can find these influencers across multiple niches, including entertainment, sports, fashion, beauty, gaming, and more. 

They have built their audience over time through consistent and engaging content. They also possess a high authority and credibility within their respective industries. 

Usually, brands leverage mega influencers for large-scale marketing campaigns, product launches, and brand collaborations. 

The goal is to reach their vast network of followers.

Not only that, their posts — both sponsored or organic — can shape trends, opinions, and consumer behavior on a global scale.

Why Should Businesses Consider Mega Influencers? 

While mega influencers come at a premium cost, they offer multiple benefits businesses can’t afford to ignore.

5 key benefits of partnering with a mega influencer.

1. Massive Reach

With over a million followers, mega influencers have a vast reach across social media platforms. This provides businesses with unparalleled exposure to a broad and diverse audience instantly. 

While their engagement rates are lower than nano or macro influencers, the sheer size of their audience can be a game-changer for boosting brand awareness globally. 

Unlike traditional marketing channels, mega influencers offer massive exposure, making them invaluable for brands aiming to establish a significant market presence.

2. Professionalism 

Mega influencers often have teams of professionals, including managers, publicists, and content creators. 

They work diligently to maintain their public image, excel in campaign management, and deliver high-quality content that meets brand standards and resonates with their audience. 

Plus, their keen understanding of advertising regulations helps maintain transparency in sponsored content — fostering trust. This not only ensures seamless collaboration but also minimizes the risk of potential controversies that could tarnish the influencer's or the brand's reputation. 

3. Cross-Platform Presence 

Mega influencers boast a cross-platform presence across Instagram, TikTok, YouTube, and Twitter. By partnering with them, brands can:

  • Reach different demographics on various platforms simultaneously.

  • Leverage platform-specific content to maximize engagement (e.g., short videos on TikTok, in-depth content on YouTube).

  • Maintain a consistent brand message across different social media channels.

  • Adapt and reuse content across different platforms. This ensures efficiency and cost-effectiveness.

4. Trendsetting Power

Mega influencers don't just follow trends — they create them. 

When a mega influencer showcases a product or adopts a style, their followers quickly pick up on the trend. And, spread it across social media and beyond. 

Their endorsement acts as a powerful social proof — if they're using it, it must be cool, right?

This trendsetting power puts the brand’s offering in the limelight, increasing its visibility. Plus, trust in influencer endorsements enhances brand reputation, drives consumer interest, and boosts sales.

5. Authenticity and Reliability 

Mega influencers are trusted voices. With millions of followers scrutinizing their every move, they can't afford to fake it. They maintain genuine relationships with their audience and present themselves truthfully.

Plus, their endorsements act as a friend's recommendation. And for brands, this means instant credibility and customer trust.

Suggested Read: How to Spot Fake Influencers 

5 Best Ways to Find Mega Influencers

Now that you know how to select the right mega influencer, it’s time to discover and connect with them to initiate collaborations. 

Here are a few ways to start with:  

1. Influencer Marketing Tools 

Influencer marketing platforms offer a comprehensive influencer database across various social media channels. 

Brands can efficiently search and filter them based on criteria, such as follower count, engagement rates, and niche. 

Influencer marketing tools also provide detailed analytics on influencers’ performance, audience demographics, and content trends. Plus, some offer features for managing influencer relationships, tracking campaign performance, and measuring ROI. 

For example, impulze.ai is an AI-powered platform that helps to find and manage mega influencers from over 250 million global databases — across Instagram, TikTok, and YouTube. 

 Search dashboard on the influencer marketing tool - impulze.ai

Utilizing our Influencer Analytics Platform, find and collaborate with influencers who align closely with your target audience and marketing goals. 

Not only that, we detect fake influencers to ensure authentic collaborations.

2. Chrome Extensions  

Chrome extensions integrate directly into your browser and allow you to gather influencer data while you browse social media platforms or websites.

Some key features include:

  • Instantly see an account's follower numbers across multiple platforms.

  • Quickly assess how well an influencer's content performs.

  • Some extensions can pull email addresses or other contact details from profiles.

  • Monitor an influencer's follower growth over time.

  • Save lists of potential influencers for later analysis.

SocialiQ is one of the best extensions to use when browsing platforms like Instagram, YouTube, Twitter, or TikTok — where mega influencers are often the most active.

With both free and paid plans, it’s super easy to use. Here’s how: 

Step 1: Add the tool to your Chrome browser and go to Instagram. 

Step 2: Use Instagram's search function to look up relevant brand hashtags.

Step 3: Filter for accounts with 1+ million followers.

Step 4: Click the SocialiQ icon on the right side of your browser to access detailed insights for each influencer. 

Step 5: Shortlist accounts with high engagement rates and save their contact information.

SocialiQ, a chrome extension, offering insights about an influencer profile

3. Influencer Marketing Agencies 

Influencer marketing agencies are specialized partners that manage a brand's entire influencer marketing strategy and offer end-to-end services, including selecting the correct mega influencers. 

They leverage their industry expertise, established relationships, and comprehensive networks to connect brands with high-profile influencers. Plus, they have direct connections with influencers' management teams. 

The best part? Negotiating contracts and managing influencer collaborations is a breeze for these agencies. 

4. Your Existing Network 

Your friends, colleagues, employees, industry contacts, and business partners can often suggest mega influencers who align with your brand message. So, reach out to them for recommendations.

Also, use your social media platforms to create a post describing the type of influencer you're seeking. And, ask your followers to tag or recommend candidates in the comments. Also, encourage sharing to expand the post's reach and attract more suggestions

A LinkedIn post depicting the open need for mega influencers in the market.

5. Search Engines 

Search engines integrate social media data and give you a quick overview of an influencer's online presence — without the need to visit multiple sites.

Here’s how you can use them: 

  • Type “site:” followed by the name of the website you're searching for the influencer on. 

  • Follow it with a single space and the search phrase. For example, to locate a beauty influencer in London on Instagram, enter this into a search engine:

site:instagram.com "London beauty blogger"

Adjust the quoted phrase to match your specific influencer criteria, such as "New York fashion influencer" or "tech reviewer Los Angeles".

 how to search and find mega influencers in instagram

To find local influencers in your industry, search"your industry + influencers in X region." 

For example, a US-based clothing brand searching "Top fashion influencers in New York" would find numerous relevant profiles. 

Google search listing the top fashion influencers in NYC

Top 7 Mega Influencers 

Let's spotlight the top seven mega influencers dominating the digital space.

1. Cristiano Ronaldo 

Instagram handle: @cristiano

Niche: Sports and Lifestyle     

Engagement Rate: 1.02%

Brand partnerships: Coca-Cola, Nike, LiveScore, Free Fire, etc. 

Cristiano Ronaldo isn't just a soccer star — he's a global influencer and entrepreneur with over 632 million followers on Instagram. His social presence isn’t only about sports. He also mixes personal achievements, disciplined lifestyle, and endorsements that connect with millions globally.   

2. Leo Messi 

Instagram handle: @leomessi

Niche: Sports & Lifestyle     

Engagement Rate: 0.79%

Brand partnerships: Louis Vuitton, Apple TV, Royal Caribbean, etc. 

Debuting in 2004, Messi became a global sensation with his amazing talent and scoring ability. Beyond football, his down-to-earth attitude and commitment have won fans worldwide. With over 503 million Instagram followers, he shares glimpses of his life, supports brands, and promotes charitable causes. 

3. Selena Gomez

Instagram handle: @selenagomez

Niche: Entertainment, Fashion, Beauty, and Mental Health  

Engagement Rate: 0.72%

Brand partnerships: Pantene, Adidas, Coca-Cola, PUMA, etc. 

Selena Gomez is a beloved singer, actor, producer, and businessman. She started her journey with Disney Channel and quickly gained a dedicated fanbase. With over 426 million Instagram followers, Gomez uses her platform to promote positivity, self-acceptance, and cultural diversity. 

4. Kylie Jenner 

Instagram handle: @kyliejenner

Niche: Beauty, Fashion, and Lifestyle    

Engagement Rate: 0.58%

Brand partnerships: Adidas, PUMA, Calvin Klein, H&M, etc. 

Kylie Jenner's early exposure on "Keeping Up with the Kardashians" helped her build a massive fan base. In 2015, she launched Kylie Cosmetics with the debut of her signature lip kits. Currently, Jenner uses her 399 million following to share her glamorous life and promote her makeup brand, Kylie Cosmetics.    

5. Dwayne Johnson 

Instagram handle: @therock

Niche: Sports & Lifestyle     

Engagement Rate: 0.1%

Brand partnerships: Under Armour, Termana Tequila, VOSS Water, etc. 

Dwayne Johnson started in wrestling as "The Rock" and moved into acting. He gained fame in Hollywood with hits like "The Scorpion King" and "Fast & Furious." Beyond entertainment, he uses his 396 million Instagram following to inspire, promote fitness, and engage in philanthropy.

6. Ariana Grande 

Instagram handle: @arianagrande

Niche: Entertainment and Fashion 

Engagement Rate: 0.56%

Brand partnerships: Reebok, MAC Cosmetics, Starbucks, Givenchy, etc. 

Ariana Grande's influencer journey began on Nickelodeon, where she charmed audiences with her role as Cat Valentine on "Victorious". In 2015, she released her debut album "Yours Truly" in 2013, topping the charts. She has over 379 million Instagram followers and uses her influence to spread mental health awareness, LGBTQ+ rights, and social justice causes. 

7. Justin Bieber 

Instagram handle: @justinbieber

Niche: Entertainment and Lifestyle  

Engagement Rate: 1.26%

Brand partnerships: Tim Hortons, The Crocs, Adidas, Calvin Klien, etc. 

Justin Bieber's music journey includes numerous chart-topping albums, sold-out tours, and collaborations with top artists. With 293 million Instagram followers, he uses his influence to engage with fans, share personal moments, and advocate for mental health awareness and LGBTQ+ rights. 

How to Choose the Right Mega Influencer for Your Business? 

Mega influencers are everywhere, but not all are right for you. So, how do you discover the one that can bring your desired results? By considering these : 

1. Define Your Marketing Goals 

Your marketing goals can drive you to the right influencer. Ask yourself: 

  • What’s your primary objective? Is it increasing sales, enhancing brand awareness, or promoting new product launches?

  • Who’s your target audience? Think about their demographics, interests, and social media platforms they use most frequently.

  • What is your desired timeline? Are you looking for a short-term campaign or a longer-term partnership?

Each goal requires a different type of influencer with a specific audience and style. For example, a fitness guru with millions of followers won’t be suitable if you're selling gourmet chocolates. 

By nailing down your goals first, you can find an influencer who can deliver what you need. Plus, you’ll save time, money, and headaches later. 

2. Check Follower Demographics 

Mega influencers’ large following can be appealing. But, if they're not your target audience, you might be shouting into the void. 

That's where follower demographics come in. 

These are the nitty-gritty details about who's following your potential influencer. Such as:

  • Who are they?

  • Where are they from?

  • What do they like?

  • How do they engage?

By analyzing these, you can ensure your message reaches the right people. Plus, it can significantly boost your campaign's effectiveness and give you a better return on investment.

3. Evaluate Content Quality and Style 

High-quality content enhances the mega influencer's image and boosts your brand's reputation. Plus, it ensures the influencer's approach aligns with your brand image and target audience. 

Here's how you can evaluate it: 

  • Look for influencers who post regularly and maintain high quality. 

  • Examine if their content is polished, engaging, and aligned with your brand's look. 

  • Check if the influencer's voice should complement your brand. And, analyze their captions, video content, and overall communication style.

  • Lastly, look at how they've incorporated other brands into their content. Does it feel natural and aligned with their overall style?

Tracking influencers' sponsored posts through Impulze.ai can be a game-changer for you. It provides detailed analytics on engagement rates, allowing users to see how followers interact with and like their posts. Plus, you can select influencers who genuinely resonate with their audience — maximizing your campaign's ROI.

4. Check for Past Brand Partnerships 

A stellar past performance doesn't guarantee future success. But, it's a strong indicator of how well the mega influencer can represent your brand and deliver results.

To dig deeper into their past brand collaborations, check:  

  • Which brands have they worked with in the past? 

  • Have they worked with brands similar to yours? 

  • How smoothly do they incorporate brand messages? 

  • Do their brand choices align with their personal brand? 

  • Are there any ongoing partnerships, especially with competitors?  

The right influencer has relevant experience within your industry and is more likely to understand your market better. Plus, they make sponsored content feel natural and engaging, not forced or overly sales-y.

5. Consider Cost and Budget 

Mega influencers often command high fees for endorsing products or services to their followers — for example, $10,000+ per Instagram post

Before approaching any influencer, know the total budget for your influencer marketing campaign. This includes influencer fees and extra costs like content creation and promotions.

Also, familiarize yourself with different pricing models — per post, per campaign, or performance-based. And, pick what aligns with your goals.

You can also look for influencers who offer extra services like photography or video production — justifying their higher fees.

And lastly, don’t hesitate to negotiate rates or seek packages that offer more value.

Maximize Your Mega Influencer Campaign With Impulze.ai

Partnering with mega influencers is costly. Yet, their impact on marketing is significant in digital strategies. However, finding these influencers can be daunting.

Enter impulze.ai.

From identifying and managing the right mega influencers for your brand to running and tracking your campaigns, the tool does it all. And, the real-time performance metrics to help you discover your campaign’s impact and make informed decisions. 

Ready to level up your mega influencer campaign? Start our free trial today.

find influencer within seconds using impulze.ai

Subscribe to our newsletter

Enter your contact details to get the latest tips and stories to help boost your business. 

Subscribe to our newsletter

Enter your contact details to get the latest tips and stories to help boost your business. 

Subscribe to our newsletter

Enter your contact details to get the latest tips and stories to help boost your business.