Top 20 YouTube Influencers in the UK
Top 20 YouTube Influencers in the UK
Top 20 YouTube Influencers in the UK
Looking to partner with creators who know how to move UK audiences? From beauty and fashion to social commentary and daily vlogs, these YouTube influencers in the UK are setting the pace for 2025. Whether you’re an eCommerce brand or agency scouting authentic partnerships, this list gives you the perfect starting point.
1
Dan Rhodes
@
DanRhodesMagicTV
Just a Kid and a Dream 💙
subscribers
26.7M
ENGAGEMENT Rate
0.003
%
Avg Views 👁️ :
19.9K
Dan blends street magic, pranks, and audience reactions filmed across UK cities with fast-paced editing and tricks that stun millions. His magnetic stage presence makes him a standout among YouTube influencers in the UK for brands targeting Gen-Z and entertainment-minded audiences.
Dan Rhodes
@
DanRhodesMagicTV
Just a Kid and a Dream 💙
1
Dan blends street magic, pranks, and audience reactions filmed across UK cities with fast-paced editing and tricks that stun millions. His magnetic stage presence makes him a standout among YouTube influencers in the UK for brands targeting Gen-Z and entertainment-minded audiences.
Dan Rhodes
@
DanRhodesMagicTV
Just a Kid and a Dream 💙
1
ENGAGEMENT Rate
0.003
%
subscribers
26.7M
Avg Views 👁️ :
19.9K
Dan blends street magic, pranks, and audience reactions filmed across UK cities with fast-paced editing and tricks that stun millions. His magnetic stage presence makes him a standout among YouTube influencers in the UK for brands targeting Gen-Z and entertainment-minded audiences.
2
Linh Nhi Shorts
@
linhnhishorts
Hi guy! Funny video Thanks for watching.
subscribers
25.9M
ENGAGEMENT Rate
0.04
%
Avg Views 👁️ :
705.4K
Linhni mixes family-friendly humour with bite-sized sketches and lifestyle moments shot in London. His trustworthy tone and snackable format place him among reliable YouTube influencers in the UK working across comedy and daily vlogs.
Linh Nhi Shorts
@
linhnhishorts
Hi guy! Funny video Thanks for watching.
2
Linhni mixes family-friendly humour with bite-sized sketches and lifestyle moments shot in London. His trustworthy tone and snackable format place him among reliable YouTube influencers in the UK working across comedy and daily vlogs.
Linh Nhi Shorts
@
linhnhishorts
Hi guy! Funny video Thanks for watching.
2
ENGAGEMENT Rate
0.04
%
subscribers
25.9M
Avg Views 👁️ :
705.4K
Linhni mixes family-friendly humour with bite-sized sketches and lifestyle moments shot in London. His trustworthy tone and snackable format place him among reliable YouTube influencers in the UK working across comedy and daily vlogs.
3
Miss Katy
@
misskaty1133
subscribers
25.5M
ENGAGEMENT Rate
0.03
%
Avg Views 👁️ :
709.5K
Katy shares makeup DIYs, skincare routines, and product test videos with a fun, relatable voice and London-based heart. An ideal partner for beauty-focused brands seeking YouTube influencers in the UK within the cosmetics category.
Miss Katy
@
misskaty1133
3
Katy shares makeup DIYs, skincare routines, and product test videos with a fun, relatable voice and London-based heart. An ideal partner for beauty-focused brands seeking YouTube influencers in the UK within the cosmetics category.
Miss Katy
@
misskaty1133
3
ENGAGEMENT Rate
0.03
%
subscribers
25.5M
Avg Views 👁️ :
709.5K
Katy shares makeup DIYs, skincare routines, and product test videos with a fun, relatable voice and London-based heart. An ideal partner for beauty-focused brands seeking YouTube influencers in the UK within the cosmetics category.
4
Mister Max
@
MrMaxLife
subscribers
25.1M
ENGAGEMENT Rate
0.02
%
Avg Views 👁️ :
439.2K
Max delivers wellness journeys, personal growth reflections, and London life moments in long-form vlog format. His thoughtful tone and high production value elevate him as a choice YouTube influencer in the UK for lifestyle and wellness brands.
Mister Max
@
MrMaxLife
4
Max delivers wellness journeys, personal growth reflections, and London life moments in long-form vlog format. His thoughtful tone and high production value elevate him as a choice YouTube influencer in the UK for lifestyle and wellness brands.
Mister Max
@
MrMaxLife
4
ENGAGEMENT Rate
0.02
%
subscribers
25.1M
Avg Views 👁️ :
439.2K
Max delivers wellness journeys, personal growth reflections, and London life moments in long-form vlog format. His thoughtful tone and high production value elevate him as a choice YouTube influencer in the UK for lifestyle and wellness brands.
5
KSI Music
@
KSIOlajidebt
For any inquiries contact Mams Taylor – Mams@properloud.com Catch Me If You Can And So Far Away out now - https://lnk.to/KSI-CMIYC
subscribers
25.0M
ENGAGEMENT Rate
0.35
%
Avg Views 👁️ :
2.4M
KSI—also a boxer, musician, and Sidemen co-founder—merges gaming, comedy, and commentary with raw personality and huge cultural relevance. A global YouTube influencer in the UK, ideal for youth-targeted campaigns.
KSI Music
@
KSIOlajidebt
For any inquiries contact Mams Taylor – Mams@properloud.com Catch Me If You Can And So Far Away out now - https://lnk.to/KSI-CMIYC
5
KSI—also a boxer, musician, and Sidemen co-founder—merges gaming, comedy, and commentary with raw personality and huge cultural relevance. A global YouTube influencer in the UK, ideal for youth-targeted campaigns.
KSI Music
@
KSIOlajidebt
For any inquiries contact Mams Taylor – Mams@properloud.com Catch Me If You Can And So Far Away out now - https://lnk.to/KSI-CMIYC
5
ENGAGEMENT Rate
0.35
%
subscribers
25.0M
Avg Views 👁️ :
2.4M
KSI—also a boxer, musician, and Sidemen co-founder—merges gaming, comedy, and commentary with raw personality and huge cultural relevance. A global YouTube influencer in the UK, ideal for youth-targeted campaigns.
6
Dua Lipa
@
DuaLipa1
The official YouTube channel for Dua Lipa. Born and raised in London to Kosovar-Albanian parents, Dua Lipa signed to Warner Records in 2015 releasing her self titled debut in 2017 which featured the hit singles, 'Be The One', 'IDGAF', 'Hotter Than Hell' & her first UK #1 hit 'New Rules'. Critical success soon followed as Dua Lipa picked up Brit Awards for 'Best Female Solo Artist' and 'Best British Breakthrough Act' as well as Grammy Awards for 'Best New Artist' and 'Best Dance Recording' for the track 'Electricity' in collaboration with Silk City. Her second internationally acclaimed studio album 'Future Nostalgia' was released in 2020 and included the hit singles 'Don't Start Now, 'Break My Heart', 'Hallucinate' and 'Levitating', with the remix album 'Club Future Nostalgia' following shortly after featuring guest appearances from 'Blackpink', 'Missy Elliott', 'Madonna' and 'Gwen Stefani'.
subscribers
24.3M
ENGAGEMENT Rate
0.22
%
Avg Views 👁️ :
2.4M
Officially run channel of pop icon Dua Lipa, combining music releases, behind-the-scenes footage, and personal updates. With major reach and cultural appetite, she ranks as one of the most aspirational British YouTube creators to watch in 2025.
Dua Lipa
@
DuaLipa1
The official YouTube channel for Dua Lipa. Born and raised in London to Kosovar-Albanian parents, Dua Lipa signed to Warner Records in 2015 releasing her self titled debut in 2017 which featured the hit singles, 'Be The One', 'IDGAF', 'Hotter Than Hell' & her first UK #1 hit 'New Rules'. Critical success soon followed as Dua Lipa picked up Brit Awards for 'Best Female Solo Artist' and 'Best British Breakthrough Act' as well as Grammy Awards for 'Best New Artist' and 'Best Dance Recording' for the track 'Electricity' in collaboration with Silk City. Her second internationally acclaimed studio album 'Future Nostalgia' was released in 2020 and included the hit singles 'Don't Start Now, 'Break My Heart', 'Hallucinate' and 'Levitating', with the remix album 'Club Future Nostalgia' following shortly after featuring guest appearances from 'Blackpink', 'Missy Elliott', 'Madonna' and 'Gwen Stefani'.
6
Officially run channel of pop icon Dua Lipa, combining music releases, behind-the-scenes footage, and personal updates. With major reach and cultural appetite, she ranks as one of the most aspirational British YouTube creators to watch in 2025.
Dua Lipa
@
DuaLipa1
The official YouTube channel for Dua Lipa. Born and raised in London to Kosovar-Albanian parents, Dua Lipa signed to Warner Records in 2015 releasing her self titled debut in 2017 which featured the hit singles, 'Be The One', 'IDGAF', 'Hotter Than Hell' & her first UK #1 hit 'New Rules'. Critical success soon followed as Dua Lipa picked up Brit Awards for 'Best Female Solo Artist' and 'Best British Breakthrough Act' as well as Grammy Awards for 'Best New Artist' and 'Best Dance Recording' for the track 'Electricity' in collaboration with Silk City. Her second internationally acclaimed studio album 'Future Nostalgia' was released in 2020 and included the hit singles 'Don't Start Now, 'Break My Heart', 'Hallucinate' and 'Levitating', with the remix album 'Club Future Nostalgia' following shortly after featuring guest appearances from 'Blackpink', 'Missy Elliott', 'Madonna' and 'Gwen Stefani'.
6
ENGAGEMENT Rate
0.22
%
subscribers
24.3M
Avg Views 👁️ :
2.4M
Officially run channel of pop icon Dua Lipa, combining music releases, behind-the-scenes footage, and personal updates. With major reach and cultural appetite, she ranks as one of the most aspirational British YouTube creators to watch in 2025.
7
Supercar Blondie
@
nikhirschi
To buy or sell the rarest cars on the planet, head to our auction platform SBX Cars: https://go.sbxcars.com/SBXAuctions
subscribers
21.8M
ENGAGEMENT Rate
0.09
%
Avg Views 👁️ :
881.0K
Nik shares lifestyle storytelling, travel edits, and fashion vlogs rooted in UK streets with polished visuals. An ideal partner for premium lifestyle collaborations among YouTube influencers in the UK and UK vloggers in 2025.
Supercar Blondie
@
nikhirschi
To buy or sell the rarest cars on the planet, head to our auction platform SBX Cars: https://go.sbxcars.com/SBXAuctions
7
Nik shares lifestyle storytelling, travel edits, and fashion vlogs rooted in UK streets with polished visuals. An ideal partner for premium lifestyle collaborations among YouTube influencers in the UK and UK vloggers in 2025.
Supercar Blondie
@
nikhirschi
To buy or sell the rarest cars on the planet, head to our auction platform SBX Cars: https://go.sbxcars.com/SBXAuctions
7
ENGAGEMENT Rate
0.09
%
subscribers
21.8M
Avg Views 👁️ :
881.0K
Nik shares lifestyle storytelling, travel edits, and fashion vlogs rooted in UK streets with polished visuals. An ideal partner for premium lifestyle collaborations among YouTube influencers in the UK and UK vloggers in 2025.
8
Mrwhosetheboss
@
Mrwhosetheboss
Let's become the Greatest Tech Community on the Planet 🌍 I'm Arun Maini, I'm a 28 year old Economics graduate whose life's passion is Technology, and I'm on a mission to make the most FUN and USEFUL Tech videos on the Planet! 🙏
subscribers
21.2M
ENGAGEMENT Rate
1.24
%
Avg Views 👁️ :
6.0M
Arun Maini brings gadget reviews, smartphone breakdowns, and tech tests with witty commentary and high production polish. With over 21M subscribers, he’s the premier YouTube influencer in the UK for tech campaigns.
Mrwhosetheboss
@
Mrwhosetheboss
Let's become the Greatest Tech Community on the Planet 🌍 I'm Arun Maini, I'm a 28 year old Economics graduate whose life's passion is Technology, and I'm on a mission to make the most FUN and USEFUL Tech videos on the Planet! 🙏
8
Arun Maini brings gadget reviews, smartphone breakdowns, and tech tests with witty commentary and high production polish. With over 21M subscribers, he’s the premier YouTube influencer in the UK for tech campaigns.
Mrwhosetheboss
@
Mrwhosetheboss
Let's become the Greatest Tech Community on the Planet 🌍 I'm Arun Maini, I'm a 28 year old Economics graduate whose life's passion is Technology, and I'm on a mission to make the most FUN and USEFUL Tech videos on the Planet! 🙏
8
ENGAGEMENT Rate
1.24
%
subscribers
21.2M
Avg Views 👁️ :
6.0M
Arun Maini brings gadget reviews, smartphone breakdowns, and tech tests with witty commentary and high production polish. With over 21M subscribers, he’s the premier YouTube influencer in the UK for tech campaigns.
9
Su Hao
@
suhaofun
Welcome to Su Hao, the channel specializes in producing humorous videos and short films.
subscribers
20.2M
ENGAGEMENT Rate
0.01
%
Avg Views 👁️ :
123.1K
Suhao blends animation, lifestyle sketches, and comedy remixes in UK cityscapes. With a culturally playful vibe and sketch-driven style, he’s a rising YouTube influencer in the UK in the creative comedy category.
Su Hao
@
suhaofun
Welcome to Su Hao, the channel specializes in producing humorous videos and short films.
9
Suhao blends animation, lifestyle sketches, and comedy remixes in UK cityscapes. With a culturally playful vibe and sketch-driven style, he’s a rising YouTube influencer in the UK in the creative comedy category.
Su Hao
@
suhaofun
Welcome to Su Hao, the channel specializes in producing humorous videos and short films.
9
ENGAGEMENT Rate
0.01
%
subscribers
20.2M
Avg Views 👁️ :
123.1K
Suhao blends animation, lifestyle sketches, and comedy remixes in UK cityscapes. With a culturally playful vibe and sketch-driven style, he’s a rising YouTube influencer in the UK in the creative comedy category.
10
Rano's Home
@
ranoshome123
I hope you enjoy my videos You will find a lot of creative ideas and life style thoughts. Don't forget to subsecrib and like my videos.
subscribers
17.3M
ENGAGEMENT Rate
0.15
%
Avg Views 👁️ :
1.8M
Rano shares home renovation tips, DIY makeovers, and interior design journeys filmed in UK spaces. Her inspo-driven feed anchors her firmly among trusted YouTube influencers in the UK for lifestyle and home brands.
Rano's Home
@
ranoshome123
I hope you enjoy my videos You will find a lot of creative ideas and life style thoughts. Don't forget to subsecrib and like my videos.
10
Rano shares home renovation tips, DIY makeovers, and interior design journeys filmed in UK spaces. Her inspo-driven feed anchors her firmly among trusted YouTube influencers in the UK for lifestyle and home brands.
Rano's Home
@
ranoshome123
I hope you enjoy my videos You will find a lot of creative ideas and life style thoughts. Don't forget to subsecrib and like my videos.
10
ENGAGEMENT Rate
0.15
%
subscribers
17.3M
Avg Views 👁️ :
1.8M
Rano shares home renovation tips, DIY makeovers, and interior design journeys filmed in UK spaces. Her inspo-driven feed anchors her firmly among trusted YouTube influencers in the UK for lifestyle and home brands.
11
Brandon B
@
brandonbaum123
Hogwarts Dropout 🧙♂️ Creating and exposing some of the most mind-blowing videos on the web! Send me your recreations of my videos for a chance to be featured!
subscribers
16.0M
ENGAGEMENT Rate
0.71
%
Avg Views 👁️ :
9.5M
Brandon delivers mental health conversations combined with personal insights and local London footage. His candid storytelling and mental wellness tone make him a relatable YouTube influencer in the UK.
Brandon B
@
brandonbaum123
Hogwarts Dropout 🧙♂️ Creating and exposing some of the most mind-blowing videos on the web! Send me your recreations of my videos for a chance to be featured!
11
Brandon delivers mental health conversations combined with personal insights and local London footage. His candid storytelling and mental wellness tone make him a relatable YouTube influencer in the UK.
Brandon B
@
brandonbaum123
Hogwarts Dropout 🧙♂️ Creating and exposing some of the most mind-blowing videos on the web! Send me your recreations of my videos for a chance to be featured!
11
ENGAGEMENT Rate
0.71
%
subscribers
16.0M
Avg Views 👁️ :
9.5M
Brandon delivers mental health conversations combined with personal insights and local London footage. His candid storytelling and mental wellness tone make him a relatable YouTube influencer in the UK.
12
Rhia
@
rhiaofficial
Business: leash@deiversitytalentmanagement.com Hey guys!♡My name is Rhia, I love Mystery Unboxing’s, Reading, Fidgets and TikTok! I have 15 Million supporters on TikTok♡ and I post Youtube videos such as; ASMR | Mystery Unboxings | 24 Hour Challenges | Fidget Hunting | Vlogs and more!♡ WELCOME TO THE RHIASQUAD!!❤️
subscribers
15.0M
ENGAGEMENT Rate
0.1
%
Avg Views 👁️ :
569.0K
Rhia creates vibrant dance choreography, fashion challenges, and upbeat vlogs—with strong UK city and youth culture connections. A fresh voice among YouTube influencers in the UK in the dance and fashion space.
Rhia
@
rhiaofficial
Business: leash@deiversitytalentmanagement.com Hey guys!♡My name is Rhia, I love Mystery Unboxing’s, Reading, Fidgets and TikTok! I have 15 Million supporters on TikTok♡ and I post Youtube videos such as; ASMR | Mystery Unboxings | 24 Hour Challenges | Fidget Hunting | Vlogs and more!♡ WELCOME TO THE RHIASQUAD!!❤️
12
Rhia creates vibrant dance choreography, fashion challenges, and upbeat vlogs—with strong UK city and youth culture connections. A fresh voice among YouTube influencers in the UK in the dance and fashion space.
Rhia
@
rhiaofficial
Business: leash@deiversitytalentmanagement.com Hey guys!♡My name is Rhia, I love Mystery Unboxing’s, Reading, Fidgets and TikTok! I have 15 Million supporters on TikTok♡ and I post Youtube videos such as; ASMR | Mystery Unboxings | 24 Hour Challenges | Fidget Hunting | Vlogs and more!♡ WELCOME TO THE RHIASQUAD!!❤️
12
ENGAGEMENT Rate
0.1
%
subscribers
15.0M
Avg Views 👁️ :
569.0K
Rhia creates vibrant dance choreography, fashion challenges, and upbeat vlogs—with strong UK city and youth culture connections. A fresh voice among YouTube influencers in the UK in the dance and fashion space.
13
Colinfurze
@
colinfurze
This channel is the home of crazy inventions, brilliant world records and constant disregard to health and safety. I guarantee you will not be disappointed with the videos uploaded as there some of the best and most original on the net and it is TV shows that copy me not the other way round. Thanks and hope you have enjoyed the ride. THE BEST CHANNEL ON YOUTUBE
subscribers
13.2M
ENGAGEMENT Rate
0.64
%
Avg Views 👁️ :
1.9M
Colin invents wild engineering experiments, world-record gadgets, and DIY stunts in his UK workshop. With over 13M subscribers, he's a leading British YouTube creator known for eccentric engineering storytelling.
Colinfurze
@
colinfurze
This channel is the home of crazy inventions, brilliant world records and constant disregard to health and safety. I guarantee you will not be disappointed with the videos uploaded as there some of the best and most original on the net and it is TV shows that copy me not the other way round. Thanks and hope you have enjoyed the ride. THE BEST CHANNEL ON YOUTUBE
13
Colin invents wild engineering experiments, world-record gadgets, and DIY stunts in his UK workshop. With over 13M subscribers, he's a leading British YouTube creator known for eccentric engineering storytelling.
Colinfurze
@
colinfurze
This channel is the home of crazy inventions, brilliant world records and constant disregard to health and safety. I guarantee you will not be disappointed with the videos uploaded as there some of the best and most original on the net and it is TV shows that copy me not the other way round. Thanks and hope you have enjoyed the ride. THE BEST CHANNEL ON YOUTUBE
13
ENGAGEMENT Rate
0.64
%
subscribers
13.2M
Avg Views 👁️ :
1.9M
Colin invents wild engineering experiments, world-record gadgets, and DIY stunts in his UK workshop. With over 13M subscribers, he's a leading British YouTube creator known for eccentric engineering storytelling.
14
Jeremy Lynch
@
jeremylynch
You may know me from F2freestylers, TikTok, Instagram or the Jez & Shauna YouTube Channel! Welcome to my personal YouTube Channel where you can get to see a different side of me with action packed vlogs of my life that are full of surprises! Enjoy & Click the Notification Bell to make sure you never miss a video!
subscribers
13.0M
ENGAGEMENT Rate
0.19
%
Avg Views 👁️ :
559.1K
Ex-footballer turned content creator, delivering tricks, training drills, and lifestyle moments shot across UK pitches. With sports credibility and entertaining tone, he stands as a top YouTube influencer in the UK for sports brands.
Jeremy Lynch
@
jeremylynch
You may know me from F2freestylers, TikTok, Instagram or the Jez & Shauna YouTube Channel! Welcome to my personal YouTube Channel where you can get to see a different side of me with action packed vlogs of my life that are full of surprises! Enjoy & Click the Notification Bell to make sure you never miss a video!
14
Ex-footballer turned content creator, delivering tricks, training drills, and lifestyle moments shot across UK pitches. With sports credibility and entertaining tone, he stands as a top YouTube influencer in the UK for sports brands.
Jeremy Lynch
@
jeremylynch
You may know me from F2freestylers, TikTok, Instagram or the Jez & Shauna YouTube Channel! Welcome to my personal YouTube Channel where you can get to see a different side of me with action packed vlogs of my life that are full of surprises! Enjoy & Click the Notification Bell to make sure you never miss a video!
14
ENGAGEMENT Rate
0.19
%
subscribers
13.0M
Avg Views 👁️ :
559.1K
Ex-footballer turned content creator, delivering tricks, training drills, and lifestyle moments shot across UK pitches. With sports credibility and entertaining tone, he stands as a top YouTube influencer in the UK for sports brands.
15
Ellie Goulding
@
elliegoulding
Ellie Goulding's Official YouTube channel. 'SAVE MY LOVE' W/ MARSHMELLO & AVAION - Pre-save Now: https://marshmelloxelliegouldingxavaion.lnk.to/SaveMyLove
subscribers
13.0M
ENGAGEMENT Rate
0.02
%
Avg Views 👁️ :
70.9K
Official artist channel sharing music videos, live sessions, and behind‑the‑scenes content. Even with a music-driven focus, her authentic voice positions her as one of the most aspirational YouTube influencers in the UK.
Ellie Goulding
@
elliegoulding
Ellie Goulding's Official YouTube channel. 'SAVE MY LOVE' W/ MARSHMELLO & AVAION - Pre-save Now: https://marshmelloxelliegouldingxavaion.lnk.to/SaveMyLove
15
Official artist channel sharing music videos, live sessions, and behind‑the‑scenes content. Even with a music-driven focus, her authentic voice positions her as one of the most aspirational YouTube influencers in the UK.
Ellie Goulding
@
elliegoulding
Ellie Goulding's Official YouTube channel. 'SAVE MY LOVE' W/ MARSHMELLO & AVAION - Pre-save Now: https://marshmelloxelliegouldingxavaion.lnk.to/SaveMyLove
15
ENGAGEMENT Rate
0.02
%
subscribers
13.0M
Avg Views 👁️ :
70.9K
Official artist channel sharing music videos, live sessions, and behind‑the‑scenes content. Even with a music-driven focus, her authentic voice positions her as one of the most aspirational YouTube influencers in the UK.
16
Jake Sweet
@
SURFACELDN
Hey! Im Jake Sweet! Nice to meet you
subscribers
12.9M
ENGAGEMENT Rate
0.01
%
Avg Views 👁️ :
36.6K
London-based creative duo telling urban art and culture stories with cinematic production. Their architecture and art focus make them stand out as YouTube influencers in the UK within the culture and visual arts niche.
Jake Sweet
@
SURFACELDN
Hey! Im Jake Sweet! Nice to meet you
16
London-based creative duo telling urban art and culture stories with cinematic production. Their architecture and art focus make them stand out as YouTube influencers in the UK within the culture and visual arts niche.
Jake Sweet
@
SURFACELDN
Hey! Im Jake Sweet! Nice to meet you
16
ENGAGEMENT Rate
0.01
%
subscribers
12.9M
Avg Views 👁️ :
36.6K
London-based creative duo telling urban art and culture stories with cinematic production. Their architecture and art focus make them stand out as YouTube influencers in the UK within the culture and visual arts niche.
17
Morgz
@
ItsMorgz
the loud guy.
subscribers
12.6M
ENGAGEMENT Rate
0.01
%
Avg Views 👁️ :
28.7K
Morgan posts high-energy prank videos, challenge content, and humorous sketches peppered with London references. With Gen‑Z edge and massive youth appeal, he’s one of the most followed British YouTube personalities today.
Morgz
@
ItsMorgz
the loud guy.
17
Morgan posts high-energy prank videos, challenge content, and humorous sketches peppered with London references. With Gen‑Z edge and massive youth appeal, he’s one of the most followed British YouTube personalities today.
Morgz
@
ItsMorgz
the loud guy.
17
ENGAGEMENT Rate
0.01
%
subscribers
12.6M
Avg Views 👁️ :
28.7K
Morgan posts high-energy prank videos, challenge content, and humorous sketches peppered with London references. With Gen‑Z edge and massive youth appeal, he’s one of the most followed British YouTube personalities today.
18
English with Lucy
@
EnglishwithLucy
Click to download my FREE B1-C1 Ebook!👇It contains ALL the vocab and grammar you need to learn to pass the B1, B2 & C1 levels of English!👇
subscribers
12.5M
ENGAGEMENT Rate
0.05
%
Avg Views 👁️ :
142.4K
Lucy delivers crisp English grammar tutorials, vocabulary guides, and cultural advice with charming London-setting visuals. A go-to British YouTube creator for education and language-learning collaborations.
English with Lucy
@
EnglishwithLucy
Click to download my FREE B1-C1 Ebook!👇It contains ALL the vocab and grammar you need to learn to pass the B1, B2 & C1 levels of English!👇
18
Lucy delivers crisp English grammar tutorials, vocabulary guides, and cultural advice with charming London-setting visuals. A go-to British YouTube creator for education and language-learning collaborations.
English with Lucy
@
EnglishwithLucy
Click to download my FREE B1-C1 Ebook!👇It contains ALL the vocab and grammar you need to learn to pass the B1, B2 & C1 levels of English!👇
18
ENGAGEMENT Rate
0.05
%
subscribers
12.5M
Avg Views 👁️ :
142.4K
Lucy delivers crisp English grammar tutorials, vocabulary guides, and cultural advice with charming London-setting visuals. A go-to British YouTube creator for education and language-learning collaborations.
19
Futcrunch
@
Futcrunch
I make fun football videos ❤️ 📩 Business: partnerships@futcrunch.com
subscribers
11.9M
ENGAGEMENT Rate
2.81
%
Avg Views 👁️ :
15.4M
This sports channel breaks down football analytics, match trends, and UK league insights with visual clarity and community engagement. A smart pick among YouTube influencers in the UK for sports and football brands.
Futcrunch
@
Futcrunch
I make fun football videos ❤️ 📩 Business: partnerships@futcrunch.com
19
This sports channel breaks down football analytics, match trends, and UK league insights with visual clarity and community engagement. A smart pick among YouTube influencers in the UK for sports and football brands.
Futcrunch
@
Futcrunch
I make fun football videos ❤️ 📩 Business: partnerships@futcrunch.com
19
ENGAGEMENT Rate
2.81
%
subscribers
11.9M
Avg Views 👁️ :
15.4M
This sports channel breaks down football analytics, match trends, and UK league insights with visual clarity and community engagement. A smart pick among YouTube influencers in the UK for sports and football brands.
20
The Diary Of A CEO
@
TheDiaryOfACEO
64% of our viewers don't realise they don't subscribe, please double check, thank you!!
subscribers
11.5M
ENGAGEMENT Rate
0.28
%
Avg Views 👁️ :
1.2M
Stefan shares entrepreneurial insights, motivational talks, and behind‑the‑scenes business content from UK lectures and events. His personal brand voice positions him among trusted YouTube influencers in the UK in the business niche.
The Diary Of A CEO
@
TheDiaryOfACEO
64% of our viewers don't realise they don't subscribe, please double check, thank you!!
20
Stefan shares entrepreneurial insights, motivational talks, and behind‑the‑scenes business content from UK lectures and events. His personal brand voice positions him among trusted YouTube influencers in the UK in the business niche.
The Diary Of A CEO
@
TheDiaryOfACEO
64% of our viewers don't realise they don't subscribe, please double check, thank you!!
20
ENGAGEMENT Rate
0.28
%
subscribers
11.5M
Avg Views 👁️ :
1.2M
Stefan shares entrepreneurial insights, motivational talks, and behind‑the‑scenes business content from UK lectures and events. His personal brand voice positions him among trusted YouTube influencers in the UK in the business niche.
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How to Find YouTube Influencers in the UK
How to Find YouTube Influencers in the UK
From London vloggers sharing fashion hauls to Manchester gamers streaming late into the night, the UK’s YouTube scene is one of the most diverse in the world. For brands, the challenge isn’t spotting influencers — it’s figuring out which ones can actually inspire audiences to buy, click, or sign up.
Here’s a practical way to approach it.
From London vloggers sharing fashion hauls to Manchester gamers streaming late into the night, the UK’s YouTube scene is one of the most diverse in the world. For brands, the challenge isn’t spotting influencers — it’s figuring out which ones can actually inspire audiences to buy, click, or sign up.
Here’s a practical way to approach it.
From London vloggers sharing fashion hauls to Manchester gamers streaming late into the night, the UK’s YouTube scene is one of the most diverse in the world. For brands, the challenge isn’t spotting influencers — it’s figuring out which ones can actually inspire audiences to buy, click, or sign up.
Here’s a practical way to approach it.
1. Clarify what success looks like
1. Clarify what success looks like
Before diving into searches, define success in one line.
Example: “We’re a sustainable footwear brand in the UK, and we want creators who can showcase eco-friendly trainers in everyday style videos.”
This clarity helps you avoid wasting time on influencers who may be entertaining but irrelevant.
2. Search smarter, not broader
2. Search smarter, not broader
YouTube is full of UK creators across niches like fashion, gaming, travel, and food. Instead of endless scrolling, look in focused places:
Keyword searches: “UK skincare routine,” “London streetwear vlog,” “gaming setup UK.”
Event coverage: Who posts about London Fashion Week, Glastonbury, or Wimbledon?
Competitor collabs: Which YouTubers already feature brands like yours?
Impulze makes this easier by letting you filter UK creators by niche, city, and engagement, then save them directly into lists for future campaigns.
3. Judge quality, not just numbers
3. Judge quality, not just numbers
Subscriber counts can mislead. A 500k-subscriber creator with low video views is less valuable than a 50k channel with high engagement. Look for:
Consistent view-to-subscriber ratios.
Comments that show purchase intent (e.g., “Where can I order these trainers in the UK?”).
With SocialiQ, you can check engagement instantly, so you don’t waste time calculating percentages manually.
4. Consider tone and fit
4. Consider tone and fit
UK audiences love authenticity mixed with personality. When evaluating YouTubers, ask:
Fashion/beauty brands: Do they mix tutorials with relatable everyday content?
Food brands: Are they reviewing local cafés, restaurants, or recipes?
Tech/gaming brands: Do they focus on reviews that highlight product features clearly?
5. Start with a small test campaign
5. Start with a small test campaign
You don’t need to go all in from day one. Start small:
A short collab like a YouTube Short or a Q&A mention.
A product feature in a lifestyle vlog.
A dedicated review video.
Impulze helps here too — you can track UK creators’ past brand deals, compare engagement, and measure which collabs deliver real ROI.
Frequently Asked Questions
How can I find the best YouTube influencers in the UK for my brand?
How can I find the best YouTube influencers in the UK for my brand?
How can I find the best YouTube influencers in the UK for my brand?
What kind of content do UK YouTube influencers usually create?
What kind of content do UK YouTube influencers usually create?
What kind of content do UK YouTube influencers usually create?
How much does it cost to collaborate with YouTube influencers in the UK?
How much does it cost to collaborate with YouTube influencers in the UK?
How much does it cost to collaborate with YouTube influencers in the UK?
How do I know which UK YouTuber my competitor is working with?
How do I know which UK YouTuber my competitor is working with?
How do I know which UK YouTuber my competitor is working with?
What are the benefits of working with UK-based YouTubers?
What are the benefits of working with UK-based YouTubers?
What are the benefits of working with UK-based YouTubers?
How do I vet UK YouTube influencers before a campaign?
How do I vet UK YouTube influencers before a campaign?
How do I vet UK YouTube influencers before a campaign?
Can micro and mid-tier UK YouTube creators be effective?
Can micro and mid-tier UK YouTube creators be effective?
Can micro and mid-tier UK YouTube creators be effective?
