Top 20 Vietnamese YouTubers

Top 20 Vietnamese YouTubers

Top 20 Vietnamese YouTubers

Entering the Vietnamese market offers massive opportunities for smart brands today. To help you navigate this vibrant digital landscape, we’ve handpicked creators who truly connect with their audiences. Whether you need lifestyle reach or tech insights, finding the right Vietnamese YouTuber is the key to unlocking authentic engagement and driving real results for your next campaign.

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How to Find Top YouTubers in Vietnam

How to Find Top YouTubers in Vietnam

Vietnam’s YouTube community is booming — from kids’ content and family-friendly entertainment to gaming, lifestyle, music, and comedy, creators there have built passionate and engaged audiences. For brands, this makes Vietnam a great market: you can tap into creators who speak the local language, understand regional culture, and connect with Vietnamese viewers. The trick is finding YouTubers who combine reach with real engagement and the right niche for your campaign.

Here’s how you can approach it:

Vietnam’s YouTube community is booming — from kids’ content and family-friendly entertainment to gaming, lifestyle, music, and comedy, creators there have built passionate and engaged audiences. For brands, this makes Vietnam a great market: you can tap into creators who speak the local language, understand regional culture, and connect with Vietnamese viewers. The trick is finding YouTubers who combine reach with real engagement and the right niche for your campaign.

Here’s how you can approach it:

Vietnam’s YouTube community is booming — from kids’ content and family-friendly entertainment to gaming, lifestyle, music, and comedy, creators there have built passionate and engaged audiences. For brands, this makes Vietnam a great market: you can tap into creators who speak the local language, understand regional culture, and connect with Vietnamese viewers. The trick is finding YouTubers who combine reach with real engagement and the right niche for your campaign.

Here’s how you can approach it:

1. Define your campaign goal

1. Define your campaign goal

Begin by outlining clearly what you expect from a YouTube collaboration in Vietnam.

For example: “We’re a casual clothing brand launching in Vietnam, and we want YouTubers who can create lifestyle or fashion-related content that resonates with young Vietnamese viewers (age 18–30).”

Having a defined objective helps narrow down creators to those who fit your audience and brand tone.

2. Search with a Vietnam-focused lens

2. Search with a Vietnam-focused lens

Instead of generic searches, use local context and relevant keywords to discover creators:

  • Keywords: “Vietnamese YouTuber,” “YouTube Việt Nam lifestyle,” “VN gaming YouTube,” “kênh YouTube trẻ em Việt Nam,” etc.

  • Niches / Content Types: Children’s entertainment, comedy, gaming, lifestyle, music, food, educational, travel — depending on what fits your campaign.

  • Language / Audience Fit: Prefer channels where content is in Vietnamese or mixing Vietnamese and English (for broader regional reach).

Using a discovery tool (like Impulze or other influencer-search platforms), you can filter creators by country (Vietnam), niche, language, subscriber count, and engagement rate to build a relevant list quickly.

3. Check engagement and audience quality

3. Check engagement and audience quality

Subscriber numbers can be misleading. Always dig into engagement and audience demographics:

  • Track views, likes, comments, and shares relative to subscriber count for consistency and authenticity.

  • Look at the comments — are they mostly in Vietnamese? Do they show genuine interest, local context, or engagement (e.g., “Đẹp quá!”, “Cho mình hỏi xíu…”)?

  • If possible, check media kits or analytics for audience breakdown — location (Vietnam or Vietnamese diaspora), age group, interests.

Tools like SocialiQ can help surface engagement stats and audience breakdowns to help you avoid inflated follower counts.

4. Match creator style / niche with your brand

4. Match creator style / niche with your brand

Vietnamese YouTubers cover many content styles. Choose creators whose niche and style match your brand’s messaging:

  • Lifestyle / Fashion / Beauty — for apparel, skincare, lifestyle products.

  • Entertainment / Comedy / Kids & Family — for fun, mass-appeal campaigns, or products targeting families/kids.

  • Gaming / Tech / Gadgets — for gaming products, tech gear, youth-oriented tech brands.

  • Food / Travel / Culture — for F&B, tourism, cultural or lifestyle brands aiming at local tastes.

  • Music / Art / Creative Niche — creative brands, entertainment, or wide-reach campaigns.

5. Start with small collaborations

5. Start with small collaborations

Rather than launching into big partnerships immediately, begin with smaller content tests to gauge fit and performance. These could include:

  • A single video or short YouTube ad/integration by the creator.

  • A review, unboxing, or tutorial relating to your product.

  • A giveaway or collaboration video targeted at their audience.

This way, you can test whether the influencer’s audience resonates with your brand — before scaling up to larger, long-term campaigns.

Frequently Asked Questions

How much does it cost to hire a Vietnamese YouTuber?

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How much does it cost to hire a Vietnamese YouTuber?

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How much does it cost to hire a Vietnamese YouTuber?

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How do I find creators who have worked with my rivals?

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How do I find creators who have worked with my rivals?

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How do I find creators who have worked with my rivals?

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What makes a creator good for brand deals?

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What makes a creator good for brand deals?

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What makes a creator good for brand deals?

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Why is YouTube popular in Vietnam?

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Why is YouTube popular in Vietnam?

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Why is YouTube popular in Vietnam?

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Can I manage these campaigns manually?

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Can I manage these campaigns manually?

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Can I manage these campaigns manually?

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What niches work best in Vietnam?

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What niches work best in Vietnam?

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What niches work best in Vietnam?

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How do I verify a Vietnamese YouTuber's engagement?

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How do I verify a Vietnamese YouTuber's engagement?

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How do I verify a Vietnamese YouTuber's engagement?

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