Top 20 Travel Influencers in UK

Top 20 Travel Influencers in UK

Top 20 Travel Influencers in UK

Looking to work with travel influencers who move the needle? This UK-based list has creators who don’t just post pretty sunsets; they drive bookings, brand awareness, and real ROI. From viral Reels to authentic storytelling, these are the travel influencers every UK brand should keep an eye on in 2025.

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Engagement Rates

 Fake Followers

Audience Details

Past Brand Collboration

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How to Find Travel Influencers in the UK

How to Find Travel Influencers in the UK

The UK travel scene is rich and diverse, with influencers sharing everything from city breaks in London to countryside escapes in the Lake District and hidden gems along the Scottish Highlands. Travel influencers in the UK inspire audiences with itineraries, reviews, and visual storytelling that make people want to explore more. Their content blends authenticity, culture, and lifestyle, which makes them strong partners for tourism boards, hotels, and lifestyle brands. The challenge is finding creators who engage genuine UK travelers instead of only targeting global audiences.

Here’s how you can approach it:

The UK travel scene is rich and diverse, with influencers sharing everything from city breaks in London to countryside escapes in the Lake District and hidden gems along the Scottish Highlands. Travel influencers in the UK inspire audiences with itineraries, reviews, and visual storytelling that make people want to explore more. Their content blends authenticity, culture, and lifestyle, which makes them strong partners for tourism boards, hotels, and lifestyle brands. The challenge is finding creators who engage genuine UK travelers instead of only targeting global audiences.

Here’s how you can approach it:

The UK travel scene is rich and diverse, with influencers sharing everything from city breaks in London to countryside escapes in the Lake District and hidden gems along the Scottish Highlands. Travel influencers in the UK inspire audiences with itineraries, reviews, and visual storytelling that make people want to explore more. Their content blends authenticity, culture, and lifestyle, which makes them strong partners for tourism boards, hotels, and lifestyle brands. The challenge is finding creators who engage genuine UK travelers instead of only targeting global audiences.

Here’s how you can approach it:

1. Define your campaign goal

1. Define your campaign goal

The first step is to clearly outline what you expect from a collaboration.

For example, “We’re a boutique hotel chain in the UK, and we want travel influencers who can share authentic staycation experiences for couples and young professionals.”

Having this written down ensures you stay focused on the right kind of UK travel influencers.

2. Search with a UK-specific lens

2. Search with a UK-specific lens

Generic searches like “travel influencer” won’t be enough. Add local context:

  • Keywords: “London travel influencer,” “UK staycation creator,” “Scottish Highlands travel vlogger.”

  • Trends/Events: Who covers London Travel Fair, UK tourism campaigns, seasonal events like Christmas markets?

  • Competitor collabs: Which UK travel influencers already feature similar hotels, tours, or products?

On Impulze, you can filter travel influencers by follower size, location, and engagement to build a UK-focused influencer list instantly.

3. Check engagement and audience

3. Check engagement and audience

Big numbers don’t always mean the right reach. Always check:

  • Likes, saves, and comments compared to followers.

  • Comments showing local interest (“Which Cotswolds village is this?”).

  • Analytics or media kits confirming a UK-based audience.

Our free Chrome extension SocialiQ gives you instant insights into engagement and audience data of travel influencers directly on Instagram and TikTok.

4. Match influencer style with your brand

4. Match influencer style with your brand

UK travel influencers produce different types of content. Choose those who fit your goals:

  • Adventure influencers: hiking, outdoor experiences, off-the-beaten-path trips.

  • Luxury travel influencers: five-star hotels, fine dining, city guides.

  • Cultural storytellers: heritage sites, local traditions, food tours.

5. Start with small collabs

5. Start with small collabs

Rather than investing heavily at the start, try smaller campaigns to test partnerships. These could be:

  • A reel showcasing a weekend stay at your property.

  • A story series featuring a local food or travel experience.

  • A carousel with itinerary tips that integrate your brand.

With Impulze, you can find travel influencers in the UK, analyze them, save profiles, outreach them, track collaborations, and measure results before scaling up to bigger partnerships.

Frequently Asked Questions

How do I find travel influencers in the UK that align with my brand?

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How do I find travel influencers in the UK that align with my brand?

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How do I find travel influencers in the UK that align with my brand?

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What’s the average engagement rate to expect from UK travel influencers?

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What’s the average engagement rate to expect from UK travel influencers?

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What’s the average engagement rate to expect from UK travel influencers?

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How do I know if a UK travel influencer has worked with competitors?

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How do I know if a UK travel influencer has worked with competitors?

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How do I know if a UK travel influencer has worked with competitors?

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How much do UK travel influencers usually charge?

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How much do UK travel influencers usually charge?

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How much do UK travel influencers usually charge?

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How do I reach out to these travel influencers?

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How do I reach out to these travel influencers?

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How do I reach out to these travel influencers?

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Are travel influencers open to long-term collaborations or trips?

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Are travel influencers open to long-term collaborations or trips?

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Are travel influencers open to long-term collaborations or trips?

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How do I track if influencers actually post during a campaign?

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How do I track if influencers actually post during a campaign?

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How do I track if influencers actually post during a campaign?

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