Top 20 Travel Influencers in China in 2025

Top 20 Travel Influencers in China in 2025

Top 20 Travel Influencers in China in 2025

China’s travel influencers are doing more than just sightseeing. From ancient temples to hidden street food gems, they’re creating visual experiences that move audiences to pack their bags. If you’re a travel, fashion, or lifestyle brand, these creators are your gateway to visibility in one of the world’s largest markets.

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How to Find Travel Influencers in China

How to Find Travel Influencers in China

China’s travel content scene is massive — from Shanghai vloggers showing hidden cafés to Chengdu creators exploring street food and Guilin influencers capturing stunning landscapes. These voices inspire millions to travel, try new things, and discover experiences across the country. For brands, the challenge isn’t spotting influencers, it’s finding the ones who truly connect with Chinese audiences.

Here’s how you can approach it:

China’s travel content scene is massive — from Shanghai vloggers showing hidden cafés to Chengdu creators exploring street food and Guilin influencers capturing stunning landscapes. These voices inspire millions to travel, try new things, and discover experiences across the country. For brands, the challenge isn’t spotting influencers, it’s finding the ones who truly connect with Chinese audiences.

Here’s how you can approach it:

China’s travel content scene is massive — from Shanghai vloggers showing hidden cafés to Chengdu creators exploring street food and Guilin influencers capturing stunning landscapes. These voices inspire millions to travel, try new things, and discover experiences across the country. For brands, the challenge isn’t spotting influencers, it’s finding the ones who truly connect with Chinese audiences.

Here’s how you can approach it:

1. Define your goal

1. Define your goal

Start simple and try to understand what you really want from the influencera and not it down. 

Example: “We’re a travel gear brand, and we want China-based influencers who can create authentic videos about backpacks and accessories for young travelers.”

Clear goals save you from chasing irrelevant names.

2. Search with a China-specific lens

2. Search with a China-specific lens

Instead of searching “travel influencer,” add local detail:

  • Keywords: “Shanghai travel vlogger,” “Beijing lifestyle creator,” “China food and travel influencer.”

  • Events/Trends: Who covers Golden Week holidays, Chinese New Year travel spots, or local festivals?

  • Competitor collabs: Which travel influencers already work with hotels, airlines, or gear brands in China?

On Impulze, you can filter by country, city, and engagement to instantly build a China-focused list.

3. Verify engagement and audience

3. Verify engagement and audience

Some influencers live in China but may target mostly international audiences. Always check:

  • Ratio of views/likes to followers.

  • Comments in Mandarin asking about locations (“这个地方在哪儿?” — “Where is this place?”).

  • Analytics or media kits confirming Chinese audience share.

Our free Chrome extension SocialiQ helps you check engagement and audience details in seconds.

4. Match influencer style with your brand

4. Match influencer style with your brand

Chinese audiences value storytelling and authenticity. Match with influencers who fit your niche:

  • Travel brands: destination guides, itineraries, hidden gems.

  • Food brands: culinary tours, local tasting experiences.

  • Lifestyle brands: vlogs mixing travel, fashion, and culture.

5. Test with small campaigns

5. Test with small campaigns

Start with pilots before scaling:

  • A short destination vlog with your product.

  • A reel highlighting your service in their trip.

  • A review of your travel gear during their journey.

With Impulze, you can find Travel Influencers in China, analyze them, save profiles, outreach them, track collaborations, and measure results before scaling up to bigger partnerships.

Frequently Asked Questions

How do I find the best travel influencers for my China campaign?

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How do I find the best travel influencers for my China campaign?

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How do I find the best travel influencers for my China campaign?

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What should I pay a travel influencer in 2025?

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What should I pay a travel influencer in 2025?

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What should I pay a travel influencer in 2025?

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Are Chinese travel influencers only active on Instagram?

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Are Chinese travel influencers only active on Instagram?

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Are Chinese travel influencers only active on Instagram?

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What types of content work best with travel influencers?

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What types of content work best with travel influencers?

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What types of content work best with travel influencers?

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How can I check if a travel influencer’s audience is authentic?

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How can I check if a travel influencer’s audience is authentic?

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How can I check if a travel influencer’s audience is authentic?

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Can travel influencers help promote tourism outside major cities in China?

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Can travel influencers help promote tourism outside major cities in China?

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Can travel influencers help promote tourism outside major cities in China?

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How do I track the ROI of travel influencer campaigns?

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How do I track the ROI of travel influencer campaigns?

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How do I track the ROI of travel influencer campaigns?

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