Top 30 Singapore Influencers in 2025

Top 30 Singapore Influencers in 2025

Top 30 Singapore Influencers in 2025

From stylish streetwear to café-hopping and skincare routines, these Singapore influencers are shaping trends on Instagram. Whether you're looking to collaborate or follow creators with real local impact, this list features the top names across fashion, beauty, lifestyle, and food.

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How to Find Influencers in Singapore

How to Find Influencers in Singapore

Singapore may be a small country, but its influencer scene is big, bold, and global. From Orchard Road fashion creators to hawker-centre food vloggers and Marina Bay fitness coaches, Singaporean influencers blend local culture with international appeal. 

For brands, the opportunity is huge, but the real question is: how do you find the Singapore influencers who can genuinely drive awareness and conversions for your business?

Here’s a clear path to do it.

Singapore may be a small country, but its influencer scene is big, bold, and global. From Orchard Road fashion creators to hawker-centre food vloggers and Marina Bay fitness coaches, Singaporean influencers blend local culture with international appeal. 

For brands, the opportunity is huge, but the real question is: how do you find the Singapore influencers who can genuinely drive awareness and conversions for your business?

Here’s a clear path to do it.

Singapore may be a small country, but its influencer scene is big, bold, and global. From Orchard Road fashion creators to hawker-centre food vloggers and Marina Bay fitness coaches, Singaporean influencers blend local culture with international appeal. 

For brands, the opportunity is huge, but the real question is: how do you find the Singapore influencers who can genuinely drive awareness and conversions for your business?

Here’s a clear path to do it.

1. Define your brand objective

1. Define your brand objective

Begin with one line that keeps you focused.

Example: “We’re a wellness brand in Singapore, and we want lifestyle creators who can show daily routines that inspire healthier living.”

This clarity makes it easier to sort through thousands of profiles.

2. Search with local cues

2. Search with local cues

Generic hashtags won’t help much. Instead, go specific:

  • Hashtags: #sginfluencer, #singaporefashion, #sgfoodie.

  • Events: See who covers Singapore Fashion Week, F1 Night Race, or local festivals.

  • Competitor collabs: Which influencers already work with brands like yours?

On Impulze, you can filter influencers by country, city, niche, and engagement, cutting down hours of manual searching.

3. Engagement > followers

3. Engagement > followers

Don’t get distracted by follower counts. What matters is:

  • Consistent likes, comments, and saves across posts.

  • Comments showing intent (“Where can I buy this in Singapore?”).

  • A majority Singaporean audience rather than overseas.

With SocialiQ, you can check engagement instantly without digging through numbers.

4. Match their content style with your brand

4. Match their content style with your brand

Singaporean influencers range widely in tone and style. So find one who matches your vibe: 

  • Fashion/beauty brands: creators doing styling videos, GRWM routines, or makeup tips.

  • Food brands: food bloggers exploring hawker stalls and café-hopping.

Fitness/wellness brands: coaches and lifestyle vloggers sharing workout tips or daily routines.

5. Test small before going big

5. Test small before going big

Run a pilot campaign to test fit:

  • An Instagram Reel at a local spot (like Jewel Changi or Gardens by the Bay).

  • A story with a swipe-up code.

  • A YouTube vlog casually integrating your product.

Impulze lets you shortlist Singapore influencers, outreach them, view past brand work, and measure campaign results — so you only scale what works.

Frequently Asked Questions

Are these Singapore influencers suitable for local brand partnerships?

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Are these Singapore influencers suitable for local brand partnerships?

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Are these Singapore influencers suitable for local brand partnerships?

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How can I check if their followers are real?

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How can I check if their followers are real?

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How can I check if their followers are real?

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Do these influencers create content in multiple languages?

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Do these influencers create content in multiple languages?

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Do these influencers create content in multiple languages?

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Which influencers work best for food or café campaigns?

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Which influencers work best for food or café campaigns?

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Which influencers work best for food or café campaigns?

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Are any of these influencers open to affiliate marketing or performance-based deals?

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Are any of these influencers open to affiliate marketing or performance-based deals?

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Are any of these influencers open to affiliate marketing or performance-based deals?

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How do I reach out for collaborations?

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How do I reach out for collaborations?

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How do I reach out for collaborations?

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Can I work with these influencers for regional campaigns across Southeast Asia?

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Can I work with these influencers for regional campaigns across Southeast Asia?

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Can I work with these influencers for regional campaigns across Southeast Asia?

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