Top 20 Real Estate Instagram Influencers

Top 20 Real Estate Instagram Influencers

Top 20 Real Estate Instagram Influencers

From sky-high penthouses to renovation flips, these top real estate Instagram influencers are redefining how we explore property online. Whether you're a buyer, seller, or just love home tours, their content is equal parts stunning and educational. Follow them for expert tips, dream listings, and everyday real estate inspo.

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How to Find Real Estate Influencers on Instagram

How to Find Real Estate Influencers on Instagram

Instagram has become one of the most dynamic spaces for real estate marketing. From Los Angeles agents sharing luxury penthouses to New York creators offering quick renovation tips, real estate influencers turn properties into engaging stories. 

Their content blends visuals, lifestyle, and trust, which makes them effective partners for brands and agencies looking to connect with buyers, renters, and investors. The real challenge is identifying real estate influencers who can authentically engage the right audience rather than simply posting pretty homes.

Here’s how you can approach it:

Instagram has become one of the most dynamic spaces for real estate marketing. From Los Angeles agents sharing luxury penthouses to New York creators offering quick renovation tips, real estate influencers turn properties into engaging stories. 

Their content blends visuals, lifestyle, and trust, which makes them effective partners for brands and agencies looking to connect with buyers, renters, and investors. The real challenge is identifying real estate influencers who can authentically engage the right audience rather than simply posting pretty homes.

Here’s how you can approach it:

Instagram has become one of the most dynamic spaces for real estate marketing. From Los Angeles agents sharing luxury penthouses to New York creators offering quick renovation tips, real estate influencers turn properties into engaging stories. 

Their content blends visuals, lifestyle, and trust, which makes them effective partners for brands and agencies looking to connect with buyers, renters, and investors. The real challenge is identifying real estate influencers who can authentically engage the right audience rather than simply posting pretty homes.

Here’s how you can approach it:

1. Define your campaign goal

1. Define your campaign goal

The first step is to clearly outline what you expect from an influencer partnership. 

For example, “We’re a real estate platform in the US, and we want Instagram influencers who can showcase properties and lifestyle content for young, first-time buyers.” 

Having this written down ensures you stay focused on the right kind of real estate influencers.

2. Search with a real estate lens

2. Search with a real estate lens

Skip the generic “influencer” search and add property-specific context:

  • Keywords: “Luxury realtor Instagram,” “New York real estate influencer,” “interior and property tours IG.”

  • Trends/Events: Who covers open houses, staging tips, real estate market updates?

  • Competitor collabs: Which influencers already showcase brands like Zillow, Redfin, or local agencies?

On Impulze, you can filter real estate influencers by follower size, location, and engagement to build a real estate influencer list instantly.

3. Check engagement and audience

3. Check engagement and audience

Big followings don’t always mean the right reach. Always check:

  • Likes, saves, and comments compared to follower size.

  • Comments showing local interest (“Is this condo still available in Miami?”).

  • Analytics or media kits confirming audience demographics.

Our free Chrome extension SocialiQ gives you quick insights into engagement and audience data of real estate influencers directly on Instagram.

4. Match influencer style with your brand

4. Match influencer style with your brand

Real estate content has many flavors. Pick creators whose content matches your goals:

  • Luxury realtors: high-end listings, lifestyle content.

  • Interior/staging influencers: before-and-after transformations, design inspiration.

Market educators: property tips, finance explainers, market trends.

5. Start with small collabs

5. Start with small collabs

Instead of committing to long-term contracts right away, test the partnership with smaller collaborations. These could be:

  • A reel showcasing a property or product

  • A story tour with swipe-up links

  • A lifestyle carousel that ties your brand to real estate aspirations.

With Impulze, you can find real estate influencers on Instagram, analyze them, save profiles, outreach them, track collaborations, and measure results before scaling up to bigger partnerships.

Frequently Asked Questions

How do brands collaborate with real estate Instagram influencers?

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How do brands collaborate with real estate Instagram influencers?

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How do brands collaborate with real estate Instagram influencers?

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How much do real estate influencers charge per post?

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How much do real estate influencers charge per post?

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How much do real estate influencers charge per post?

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What kind of brands usually work with real estate influencers?

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What kind of brands usually work with real estate influencers?

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What kind of brands usually work with real estate influencers?

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How can I find the right real estate influencer for my region?

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How can I find the right real estate influencer for my region?

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How can I find the right real estate influencer for my region?

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What makes a real estate influencer effective for marketing?

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What makes a real estate influencer effective for marketing?

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What makes a real estate influencer effective for marketing?

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How do I track content from multiple influencers during a campaign?

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How do I track content from multiple influencers during a campaign?

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How do I track content from multiple influencers during a campaign?

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How can I see which influencers my competitors are working with?

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How can I see which influencers my competitors are working with?

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How can I see which influencers my competitors are working with?

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