Top 20 New York Influencers on TikTok Under 50k Followers
Top 20 New York Influencers on TikTok Under 50k Followers
Top 20 New York Influencers on TikTok Under 50k Followers
Not every influencer needs a million followers to move the needle. These New York influencers on TikTok have under 50K followers but tons of personality. Whether it’s style, food, or daily life in NYC, their content feels real and that’s exactly why brands and audiences love them.


1
Tony Olsen
@
tonyolsenfilm
𝑻𝑶𝑵𝒀 𝑶𝑳𝑺𝑬𝑵 tonyolsenfilm@gmail.com YouTube ⬇️
Followers
49.9K
ENGAGEMENT Rate
47.84
%
Avg Views 👁️ :
103.8K
Tony Olsen, a cinematic TikToker based in NYC, captures dreamy urban travel vlogs, sunsets at EdgeNYC, Manhattan streets, and beachside escapes, all with filmic transitions. As a standout New York influencer, his content suits travel brands, lifestyle campaigns, and cinematic gear demos.
Tony Olsen
@
tonyolsenfilm
𝑻𝑶𝑵𝒀 𝑶𝑳𝑺𝑬𝑵 tonyolsenfilm@gmail.com YouTube ⬇️
1
Tony Olsen, a cinematic TikToker based in NYC, captures dreamy urban travel vlogs, sunsets at EdgeNYC, Manhattan streets, and beachside escapes, all with filmic transitions. As a standout New York influencer, his content suits travel brands, lifestyle campaigns, and cinematic gear demos.
Tony Olsen
@
tonyolsenfilm
𝑻𝑶𝑵𝒀 𝑶𝑳𝑺𝑬𝑵 tonyolsenfilm@gmail.com YouTube ⬇️
1
Followers
49.9K
ENGAGEMENT Rate
47.84
%
Avg Views 👁️ :
103.8K
Tony Olsen, a cinematic TikToker based in NYC, captures dreamy urban travel vlogs, sunsets at EdgeNYC, Manhattan streets, and beachside escapes, all with filmic transitions. As a standout New York influencer, his content suits travel brands, lifestyle campaigns, and cinematic gear demos.
2
Buffalo foodslut
@
buffalofoodslut
Personal chef gone wild Insta@buffalofoodslut Www.bfsbrand.com
Followers
49.9K
ENGAGEMENT Rate
0.29
%
Avg Views 👁️ :
3.8K
A culinary explorer from Buffalo and NYC, this mini celebrity chef spots hidden restaurants, cooks for ICU staff, and shares bold food reels. As one of the top New York influencers, her content shines for food brands, local restaurant campaigns, and chef collaborations.
Buffalo foodslut
@
buffalofoodslut
Personal chef gone wild Insta@buffalofoodslut Www.bfsbrand.com
2
A culinary explorer from Buffalo and NYC, this mini celebrity chef spots hidden restaurants, cooks for ICU staff, and shares bold food reels. As one of the top New York influencers, her content shines for food brands, local restaurant campaigns, and chef collaborations.
Buffalo foodslut
@
buffalofoodslut
Personal chef gone wild Insta@buffalofoodslut Www.bfsbrand.com
2
Followers
49.9K
ENGAGEMENT Rate
0.29
%
Avg Views 👁️ :
3.8K
A culinary explorer from Buffalo and NYC, this mini celebrity chef spots hidden restaurants, cooks for ICU staff, and shares bold food reels. As one of the top New York influencers, her content shines for food brands, local restaurant campaigns, and chef collaborations.
3
Kento Moriguchi
@
kentomoriguchi
Learn to shuffle dance from the comfort of your home with 200+ tutorials⬇️🔥
Followers
49.9K
ENGAGEMENT Rate
0.12
%
Avg Views 👁️ :
1.9K
Kento Moriguchi combines slick NYC street style with witty transitions, music cues, and local backdrops. As one of the most authentic New York influencers, his content fits fashion and lifestyle campaigns tailored to young urban audiences.
Kento Moriguchi
@
kentomoriguchi
Learn to shuffle dance from the comfort of your home with 200+ tutorials⬇️🔥
3
Kento Moriguchi combines slick NYC street style with witty transitions, music cues, and local backdrops. As one of the most authentic New York influencers, his content fits fashion and lifestyle campaigns tailored to young urban audiences.
Kento Moriguchi
@
kentomoriguchi
Learn to shuffle dance from the comfort of your home with 200+ tutorials⬇️🔥
3
Followers
49.9K
ENGAGEMENT Rate
0.12
%
Avg Views 👁️ :
1.9K
Kento Moriguchi combines slick NYC street style with witty transitions, music cues, and local backdrops. As one of the most authentic New York influencers, his content fits fashion and lifestyle campaigns tailored to young urban audiences.
4
Vannah Bethea
@
heyvannahbethea
STORY TIME🔹SKITS/SKETCHES🔹POP CULTURE Hey Vannah Bethea (Savannah)
Followers
49.9K
ENGAGEMENT Rate
35.74
%
Avg Views 👁️ :
201.4K
Vannah Bethea shares wellness routines, mindful morning vlogs, and calm city park scenes. As a mindful New York influencer, she resonates with lifestyle brands, self-care products, and fitness campaigns.
Vannah Bethea
@
heyvannahbethea
STORY TIME🔹SKITS/SKETCHES🔹POP CULTURE Hey Vannah Bethea (Savannah)
4
Vannah Bethea shares wellness routines, mindful morning vlogs, and calm city park scenes. As a mindful New York influencer, she resonates with lifestyle brands, self-care products, and fitness campaigns.
Vannah Bethea
@
heyvannahbethea
STORY TIME🔹SKITS/SKETCHES🔹POP CULTURE Hey Vannah Bethea (Savannah)
4
Followers
49.9K
ENGAGEMENT Rate
35.74
%
Avg Views 👁️ :
201.4K
Vannah Bethea shares wellness routines, mindful morning vlogs, and calm city park scenes. As a mindful New York influencer, she resonates with lifestyle brands, self-care products, and fitness campaigns.
5
SBKTY
@
sbkty.twitch
Route to 50k⬆️ PROMOS DM ME📲 KS📍 ⬇️ NEWEST YOUTUBE VIDEO OUT NOW ⬇️STUNNA OTR
Followers
49.9K
ENGAGEMENT Rate
7.92
%
Avg Views 👁️ :
34.6K
SBKTY shares gaming clips and local NYC stream highlights sprinkled with city-themed humor. As a creative New York influencer, he’s ideal for NYC lifestyle influencers and gaming gear campaigns.
SBKTY
@
sbkty.twitch
Route to 50k⬆️ PROMOS DM ME📲 KS📍 ⬇️ NEWEST YOUTUBE VIDEO OUT NOW ⬇️STUNNA OTR
5
SBKTY shares gaming clips and local NYC stream highlights sprinkled with city-themed humor. As a creative New York influencer, he’s ideal for NYC lifestyle influencers and gaming gear campaigns.
SBKTY
@
sbkty.twitch
Route to 50k⬆️ PROMOS DM ME📲 KS📍 ⬇️ NEWEST YOUTUBE VIDEO OUT NOW ⬇️STUNNA OTR
5
Followers
49.9K
ENGAGEMENT Rate
7.92
%
Avg Views 👁️ :
34.6K
SBKTY shares gaming clips and local NYC stream highlights sprinkled with city-themed humor. As a creative New York influencer, he’s ideal for NYC lifestyle influencers and gaming gear campaigns.
6
Roxy
@
glambyroxyyy
📍LA Beauty, Fragrance & Lifestyle creator @GLAMBYROXY Glambyroxyxo@gmail.com
Followers
49.9K
ENGAGEMENT Rate
0.83
%
Avg Views 👁️ :
6.5K
Roxy offers cozy makeup tutorials, on-the-go beauty tips, and chic NYC beauty looks. As an approachable New York influencer, she aligns perfectly with fashion influencers in New York and tidy glam brands.
Roxy
@
glambyroxyyy
📍LA Beauty, Fragrance & Lifestyle creator @GLAMBYROXY Glambyroxyxo@gmail.com
6
Roxy offers cozy makeup tutorials, on-the-go beauty tips, and chic NYC beauty looks. As an approachable New York influencer, she aligns perfectly with fashion influencers in New York and tidy glam brands.
Roxy
@
glambyroxyyy
📍LA Beauty, Fragrance & Lifestyle creator @GLAMBYROXY Glambyroxyxo@gmail.com
6
Followers
49.9K
ENGAGEMENT Rate
0.83
%
Avg Views 👁️ :
6.5K
Roxy offers cozy makeup tutorials, on-the-go beauty tips, and chic NYC beauty looks. As an approachable New York influencer, she aligns perfectly with fashion influencers in New York and tidy glam brands.
7
Ramsey
@
ramseyadominy
Every knee shall bow | Texas A&M 💌 ramseydominy@gmail.com
Followers
49.9K
ENGAGEMENT Rate
0.72
%
Avg Views 👁️ :
6.6K
Ramsey mixes comedy skits with Harlem street scenes and local storytelling in her playful vlogs. As an entertaining and authentic New York influencer, she suits content creators in NYC and urban community campaigns.
Ramsey
@
ramseyadominy
Every knee shall bow | Texas A&M 💌 ramseydominy@gmail.com
7
Ramsey mixes comedy skits with Harlem street scenes and local storytelling in her playful vlogs. As an entertaining and authentic New York influencer, she suits content creators in NYC and urban community campaigns.
Ramsey
@
ramseyadominy
Every knee shall bow | Texas A&M 💌 ramseydominy@gmail.com
7
Followers
49.9K
ENGAGEMENT Rate
0.72
%
Avg Views 👁️ :
6.6K
Ramsey mixes comedy skits with Harlem street scenes and local storytelling in her playful vlogs. As an entertaining and authentic New York influencer, she suits content creators in NYC and urban community campaigns.
8
T Marcus
@
tmarcocoaching
🕉📑💵⚖️✈️🍽 Mi Nueva cuenta de tiktok es @Tmarcocoach
Followers
49.9K
ENGAGEMENT Rate
0.51
%
Avg Views 👁️ :
2.4K
Coach T Marcus delivers motivational workout routines, park fitness sessions, and body-positive moves set in NYC parks. As a wellness-focused New York influencer, his content is perfect for fitness brands and city lifestyle campaigns.
T Marcus
@
tmarcocoaching
🕉📑💵⚖️✈️🍽 Mi Nueva cuenta de tiktok es @Tmarcocoach
8
Coach T Marcus delivers motivational workout routines, park fitness sessions, and body-positive moves set in NYC parks. As a wellness-focused New York influencer, his content is perfect for fitness brands and city lifestyle campaigns.
T Marcus
@
tmarcocoaching
🕉📑💵⚖️✈️🍽 Mi Nueva cuenta de tiktok es @Tmarcocoach
8
Followers
49.9K
ENGAGEMENT Rate
0.51
%
Avg Views 👁️ :
2.4K
Coach T Marcus delivers motivational workout routines, park fitness sessions, and body-positive moves set in NYC parks. As a wellness-focused New York influencer, his content is perfect for fitness brands and city lifestyle campaigns.
9
Harris Acero
@
harrisacero
Instagram: harrisacero82 More videos on my YouTube: Ur Daily Dos pls SUBSCRIBE.
Followers
49.9K
ENGAGEMENT Rate
0.06
%
Avg Views 👁️ :
0.8K
Harris showcases NYC transit life with behind‑the‑scenes MTA comedy sketches and transit hacks. As a quirky, metro‑centric New York influencer, his content suits urban lifestyle brands and commuter campaigns.
Harris Acero
@
harrisacero
Instagram: harrisacero82 More videos on my YouTube: Ur Daily Dos pls SUBSCRIBE.
9
Harris showcases NYC transit life with behind‑the‑scenes MTA comedy sketches and transit hacks. As a quirky, metro‑centric New York influencer, his content suits urban lifestyle brands and commuter campaigns.
Harris Acero
@
harrisacero
Instagram: harrisacero82 More videos on my YouTube: Ur Daily Dos pls SUBSCRIBE.
9
Followers
49.9K
ENGAGEMENT Rate
0.06
%
Avg Views 👁️ :
0.8K
Harris showcases NYC transit life with behind‑the‑scenes MTA comedy sketches and transit hacks. As a quirky, metro‑centric New York influencer, his content suits urban lifestyle brands and commuter campaigns.
10
Kelvin Rodriguez
@
kelvinrodriguez195
Pol favol apóyame con un 1 dollar ( Cash app ) $kendry021
Followers
49.9K
ENGAGEMENT Rate
0.02
%
Avg Views 👁️ :
0.3K
Kelvin captures Latino street dance couple routines in Queens parks and subway stations. As a vibrant New York influencer, his choreography-driven style aligns with dancewear and culture-focused partnerships.
Kelvin Rodriguez
@
kelvinrodriguez195
Pol favol apóyame con un 1 dollar ( Cash app ) $kendry021
10
Kelvin captures Latino street dance couple routines in Queens parks and subway stations. As a vibrant New York influencer, his choreography-driven style aligns with dancewear and culture-focused partnerships.
Kelvin Rodriguez
@
kelvinrodriguez195
Pol favol apóyame con un 1 dollar ( Cash app ) $kendry021
10
Followers
49.9K
ENGAGEMENT Rate
0.02
%
Avg Views 👁️ :
0.3K
Kelvin captures Latino street dance couple routines in Queens parks and subway stations. As a vibrant New York influencer, his choreography-driven style aligns with dancewear and culture-focused partnerships.
11
Charly
@
charlasios
Reviews de Gadgets y Suplementos Naturales Tecnología Útil + Bienestar Real
Followers
49.9K
ENGAGEMENT Rate
2.24
%
Avg Views 👁️ :
117.3K
Charly shares warm lifestyle snippets—cozy cafe reviews, puppy playdates, and city strolls. As a heartwarming New York influencer, her content is ideal for lifestyle campaigns and local food or pet brands.
Charly
@
charlasios
Reviews de Gadgets y Suplementos Naturales Tecnología Útil + Bienestar Real
11
Charly shares warm lifestyle snippets—cozy cafe reviews, puppy playdates, and city strolls. As a heartwarming New York influencer, her content is ideal for lifestyle campaigns and local food or pet brands.
Charly
@
charlasios
Reviews de Gadgets y Suplementos Naturales Tecnología Útil + Bienestar Real
11
Followers
49.9K
ENGAGEMENT Rate
2.24
%
Avg Views 👁️ :
117.3K
Charly shares warm lifestyle snippets—cozy cafe reviews, puppy playdates, and city strolls. As a heartwarming New York influencer, her content is ideal for lifestyle campaigns and local food or pet brands.
12
Nuzflash
@
nuzflash
I do cool things and see cool places
Followers
49.9K
ENGAGEMENT Rate
1.03
%
Avg Views 👁️ :
6.1K
Nuz delivers fast-paced makeup transitions and street-chic beauty tutorials around NYC landmarks. As a stylish New York influencer, she’s perfect for beauty brands targeting urban youth.
Nuzflash
@
nuzflash
I do cool things and see cool places
12
Nuz delivers fast-paced makeup transitions and street-chic beauty tutorials around NYC landmarks. As a stylish New York influencer, she’s perfect for beauty brands targeting urban youth.
Nuzflash
@
nuzflash
I do cool things and see cool places
12
Followers
49.9K
ENGAGEMENT Rate
1.03
%
Avg Views 👁️ :
6.1K
Nuz delivers fast-paced makeup transitions and street-chic beauty tutorials around NYC landmarks. As a stylish New York influencer, she’s perfect for beauty brands targeting urban youth.
13
Krissy Gregory
@
krissygregory
Stand Up Comedian NYC 🪩 Sometimes @queenofcorporate or @Krissy Gregory
Followers
49.9K
ENGAGEMENT Rate
0.18
%
Avg Views 👁️ :
1.8K
Krissy shares creative before-and-after crafts, thrift flips, and DIY apartment tours in Queens. As a hands-on New York influencer, her content is perfect for craft brands and New York content creators.
Krissy Gregory
@
krissygregory
Stand Up Comedian NYC 🪩 Sometimes @queenofcorporate or @Krissy Gregory
13
Krissy shares creative before-and-after crafts, thrift flips, and DIY apartment tours in Queens. As a hands-on New York influencer, her content is perfect for craft brands and New York content creators.
Krissy Gregory
@
krissygregory
Stand Up Comedian NYC 🪩 Sometimes @queenofcorporate or @Krissy Gregory
13
Followers
49.9K
ENGAGEMENT Rate
0.18
%
Avg Views 👁️ :
1.8K
Krissy shares creative before-and-after crafts, thrift flips, and DIY apartment tours in Queens. As a hands-on New York influencer, her content is perfect for craft brands and New York content creators.
14
Emma Camile
@
emmacamile_
Followers
49.9K
ENGAGEMENT Rate
0.17
%
Avg Views 👁️ :
2.0K
Emma’s TikToks feature upbeat street-fashion vlogs, subway style edits, and thrift-store lookbooks. As a fashion-forward New York influencer, she connects well with fashion influencers in New York and local style campaigns.
Emma Camile
@
emmacamile_
14
Emma’s TikToks feature upbeat street-fashion vlogs, subway style edits, and thrift-store lookbooks. As a fashion-forward New York influencer, she connects well with fashion influencers in New York and local style campaigns.
Emma Camile
@
emmacamile_
14
Followers
49.9K
ENGAGEMENT Rate
0.17
%
Avg Views 👁️ :
2.0K
Emma’s TikToks feature upbeat street-fashion vlogs, subway style edits, and thrift-store lookbooks. As a fashion-forward New York influencer, she connects well with fashion influencers in New York and local style campaigns.
15
Perla Gonzalez
@
imperla1990
chex beacons.ai/perlagonzalez
Followers
49.9K
ENGAGEMENT Rate
0.09
%
Avg Views 👁️ :
1.9K
Perla Gonzalez offers soulful acoustic covers around Brooklyn backdrops and heartfelt music sessions. As a lyrical New York influencer, her channel suits music brands, acoustic gear, and artsy campaigns.
Perla Gonzalez
@
imperla1990
chex beacons.ai/perlagonzalez
15
Perla Gonzalez offers soulful acoustic covers around Brooklyn backdrops and heartfelt music sessions. As a lyrical New York influencer, her channel suits music brands, acoustic gear, and artsy campaigns.
Perla Gonzalez
@
imperla1990
chex beacons.ai/perlagonzalez
15
Followers
49.9K
ENGAGEMENT Rate
0.09
%
Avg Views 👁️ :
1.9K
Perla Gonzalez offers soulful acoustic covers around Brooklyn backdrops and heartfelt music sessions. As a lyrical New York influencer, her channel suits music brands, acoustic gear, and artsy campaigns.
16
Hip Hop Science Show
@
hiphopscienceshow
Bill Nye meets Worldstar. Your favorite new science guy! 🤓🔬
Followers
49.9K
ENGAGEMENT Rate
0.78
%
Avg Views 👁️ :
3.8K
This creator mixes science experiments with hip-hop beats around the city, turning learning into rhythmic fun. As creative New York influencer, it’s a great fit for edutainment brands and STEM initiatives.
Hip Hop Science Show
@
hiphopscienceshow
Bill Nye meets Worldstar. Your favorite new science guy! 🤓🔬
16
This creator mixes science experiments with hip-hop beats around the city, turning learning into rhythmic fun. As creative New York influencer, it’s a great fit for edutainment brands and STEM initiatives.
Hip Hop Science Show
@
hiphopscienceshow
Bill Nye meets Worldstar. Your favorite new science guy! 🤓🔬
16
Followers
49.9K
ENGAGEMENT Rate
0.78
%
Avg Views 👁️ :
3.8K
This creator mixes science experiments with hip-hop beats around the city, turning learning into rhythmic fun. As creative New York influencer, it’s a great fit for edutainment brands and STEM initiatives.
17
FLARealdeal
@
flarealdeal100
WATCHING TOP NEWS STORIES.. PASSING IT ON .. BE KIND❤️CHECK OUT MY SHOWCASE!!
Followers
49.9K
ENGAGEMENT Rate
1.39
%
Avg Views 👁️ :
27.8K
Flare shares stylish NYC thrift flips, streetwear hauls, and rapid wardrobe transformations in subway backdrops. As a standout New York influencer, she’s the perfect match for fashion.
FLARealdeal
@
flarealdeal100
WATCHING TOP NEWS STORIES.. PASSING IT ON .. BE KIND❤️CHECK OUT MY SHOWCASE!!
17
Flare shares stylish NYC thrift flips, streetwear hauls, and rapid wardrobe transformations in subway backdrops. As a standout New York influencer, she’s the perfect match for fashion.
FLARealdeal
@
flarealdeal100
WATCHING TOP NEWS STORIES.. PASSING IT ON .. BE KIND❤️CHECK OUT MY SHOWCASE!!
17
Followers
49.9K
ENGAGEMENT Rate
1.39
%
Avg Views 👁️ :
27.8K
Flare shares stylish NYC thrift flips, streetwear hauls, and rapid wardrobe transformations in subway backdrops. As a standout New York influencer, she’s the perfect match for fashion.
18
Bez
@
bezrt
Florida 🌴 1998 Honda prelude 2018 VW passat Rline🥀
Followers
49.9K
ENGAGEMENT Rate
0.14
%
Avg Views 👁️ :
0.9K
Bez stuns with fast-paced cinematic travel edits, right from Central Park and urban rooftop vistas. As a creative New York influencer, their visual storytelling aligns well with NYC lifestyle influencers and travel gear brands.
Bez
@
bezrt
Florida 🌴 1998 Honda prelude 2018 VW passat Rline🥀
18
Bez stuns with fast-paced cinematic travel edits, right from Central Park and urban rooftop vistas. As a creative New York influencer, their visual storytelling aligns well with NYC lifestyle influencers and travel gear brands.
Bez
@
bezrt
Florida 🌴 1998 Honda prelude 2018 VW passat Rline🥀
18
Followers
49.9K
ENGAGEMENT Rate
0.14
%
Avg Views 👁️ :
0.9K
Bez stuns with fast-paced cinematic travel edits, right from Central Park and urban rooftop vistas. As a creative New York influencer, their visual storytelling aligns well with NYC lifestyle influencers and travel gear brands.
19
Alexandra Taubas
@
alexandrataubas
Hiii💌 Miami Dolphins Cheerleader🐬🧡 Inquiries: alexandrataubaspr@gmail.com
Followers
49.9K
ENGAGEMENT Rate
2.01
%
Avg Views 👁️ :
12.1K
Alexandra delivers heartfelt parenting tips, daily routines, and cozy family moments with a youthful NYC twist. As an authentic New York influencer, her channel is ideal for family-friendly campaigns and lifestyle content creators.
Alexandra Taubas
@
alexandrataubas
Hiii💌 Miami Dolphins Cheerleader🐬🧡 Inquiries: alexandrataubaspr@gmail.com
19
Alexandra delivers heartfelt parenting tips, daily routines, and cozy family moments with a youthful NYC twist. As an authentic New York influencer, her channel is ideal for family-friendly campaigns and lifestyle content creators.
Alexandra Taubas
@
alexandrataubas
Hiii💌 Miami Dolphins Cheerleader🐬🧡 Inquiries: alexandrataubaspr@gmail.com
19
Followers
49.9K
ENGAGEMENT Rate
2.01
%
Avg Views 👁️ :
12.1K
Alexandra delivers heartfelt parenting tips, daily routines, and cozy family moments with a youthful NYC twist. As an authentic New York influencer, her channel is ideal for family-friendly campaigns and lifestyle content creators.
20
Native in Nashville-Amber Ford
@
nativeinnashville
Best Fashion Designer 📍Nashville 2019-2021 Best Men's Clothing Store 2023-2024✨
Followers
49.9K
ENGAGEMENT Rate
0.41
%
Avg Views 👁️ :
4.7K
Though based in Nashville, this Southern transplant baking NYC-style goodies and sharing small-city wonder framed by New York City aesthetics. As an endearing New York influencer, they work well for culinary brands and rustic urban campaigns.
Native in Nashville-Amber Ford
@
nativeinnashville
Best Fashion Designer 📍Nashville 2019-2021 Best Men's Clothing Store 2023-2024✨
20
Though based in Nashville, this Southern transplant baking NYC-style goodies and sharing small-city wonder framed by New York City aesthetics. As an endearing New York influencer, they work well for culinary brands and rustic urban campaigns.
Native in Nashville-Amber Ford
@
nativeinnashville
Best Fashion Designer 📍Nashville 2019-2021 Best Men's Clothing Store 2023-2024✨
20
Followers
49.9K
ENGAGEMENT Rate
0.41
%
Avg Views 👁️ :
4.7K
Though based in Nashville, this Southern transplant baking NYC-style goodies and sharing small-city wonder framed by New York City aesthetics. As an endearing New York influencer, they work well for culinary brands and rustic urban campaigns.
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How to Find New York Influencers on TikTok
How to Find New York Influencers on TikTok
New York City is full of creators, and TikTok is where their stories explode. From fashion influencers filming in SoHo streets to foodies reviewing pizza spots in Brooklyn and lifestyle vloggers sharing daily routines in Manhattan, New York influencers on TikTok set trends that spread fast. For brands, the real question is which New York influencers actually reach the audiences you care about.
Here’s how you can do it:
New York City is full of creators, and TikTok is where their stories explode. From fashion influencers filming in SoHo streets to foodies reviewing pizza spots in Brooklyn and lifestyle vloggers sharing daily routines in Manhattan, New York influencers on TikTok set trends that spread fast. For brands, the real question is which New York influencers actually reach the audiences you care about.
Here’s how you can do it:
New York City is full of creators, and TikTok is where their stories explode. From fashion influencers filming in SoHo streets to foodies reviewing pizza spots in Brooklyn and lifestyle vloggers sharing daily routines in Manhattan, New York influencers on TikTok set trends that spread fast. For brands, the real question is which New York influencers actually reach the audiences you care about.
Here’s how you can do it:
1. Define your campaign goal
1. Define your campaign goal
Start with clarity when you are starting an influencer campaign.
Example: “We’re a fashion brand, and we want New York TikTok influencers who can create styling reels for Gen Z audiences.”
This focus helps you avoid wasting time on the wrong profiles.
2. Search with a New York-specific lens
2. Search with a New York-specific lens
Don’t just type “TikTok influencer.” Make it local:
Keywords: “NYC fashion TikToker,” “Brooklyn food influencer TikTok,” “New York lifestyle creator.”
Events/Trends: Who posts about New York Fashion Week, holiday markets, or local food festivals?
Competitor collabs: Which NYC influencers already showcase brands similar to yours?
On Impulze, you can filter New York influencers by follower size, niche, and engagement to instantly build a New York-focused influencer list.
3. Check engagement and audience
3. Check engagement and audience
Big follower counts don’t always mean influence. Check:
Views and likes compared to followers.
Comments showing local engagement (“Which café is this in Manhattan?”).
Analytics or media kits proving a New York or US-based audience.
Our free Chrome extension SocialiQ makes this easy by giving you real-time engagement and audience insights of New York influencers.
4. Match influencer style with your brand
4. Match influencer style with your brand
NYC creators cover many niches, so instead of choosing blindly, make sure you match them to your vibe:
Fashion brands: street-style looks, GRWM videos.
Food brands: restaurant reviews, cooking collabs.
Lifestyle brands: city vlogs, routines, hidden gems.
5. Test with small collabs
5. Test with small collabs
Instead of committing right away, start small collabs with New York influencers:
A GRWM video filmed in New York streets.
A food review or taste-test with your product.
A short city vlog integrating your brand.
With Impulze, you can find New York influencers on TikTok, analyze them, save profiles, outreach them, track collaborations, and measure results before scaling up to bigger partnerships.
Frequently Asked Questions
How do I find more New York influencers like these?
How do I find more New York influencers like these?
How do I find more New York influencers like these?
Are micro and nano influencers in New York effective for marketing?
Are micro and nano influencers in New York effective for marketing?
Are micro and nano influencers in New York effective for marketing?
How much should I pay a New York influencer on TikTok?
How much should I pay a New York influencer on TikTok?
How much should I pay a New York influencer on TikTok?
What’s the best platform to manage outreach to these creators?
What’s the best platform to manage outreach to these creators?
What’s the best platform to manage outreach to these creators?
Can I contact these influencers directly?
Can I contact these influencers directly?
Can I contact these influencers directly?
How do I track if an influencer posted on time?
How do I track if an influencer posted on time?
How do I track if an influencer posted on time?
Is it okay to ask for exclusivity from influencers?
Is it okay to ask for exclusivity from influencers?
Is it okay to ask for exclusivity from influencers?


