Top 20 Mexican beauty Influencers
Top 20 Mexican beauty Influencers
Top 20 Mexican beauty Influencers
Mexico’s beauty market is vibrant, colorful, and rapidly expanding. For D2C brands, partnering with authentic mexican beauty influencers is the most effective way to capture this passionate audience. From high-glam makeup artists to honest skincare reviewers, we’ve curated the top creators who can help your agency drive real engagement and brand loyalty in the region.


1
Mayari
@
midiarioskincare
Hello comadre! 💋 Fb: (295k+) 🇲🇽CDMX Pr: DM/contacto@midiarioskincare.com
Followers
79.1K
ENGAGEMENT Rate
1.33
%
Avg Likes ❤️:
1.1K
Mayari is a trusted voice in the skincare community, known for her scientific approach and honest product reviews. She is the perfect partner for Mexico skincare creators campaigns that value transparency and education over hype.
Mayari
@
midiarioskincare
Hello comadre! 💋 Fb: (295k+) 🇲🇽CDMX Pr: DM/contacto@midiarioskincare.com
1
Mayari is a trusted voice in the skincare community, known for her scientific approach and honest product reviews. She is the perfect partner for Mexico skincare creators campaigns that value transparency and education over hype.
Mayari
@
midiarioskincare
Hello comadre! 💋 Fb: (295k+) 🇲🇽CDMX Pr: DM/contacto@midiarioskincare.com
1
Followers
79.1K
ENGAGEMENT Rate
1.33
%
Avg Likes ❤️:
1.1K
Mayari is a trusted voice in the skincare community, known for her scientific approach and honest product reviews. She is the perfect partner for Mexico skincare creators campaigns that value transparency and education over hype.
2
Veyra Sandoval
@
veyrasb
fashion | beauty | lifestyle Collabs | pr ✉️: veyrasandoval@peachmx.com
Followers
84.8K
ENGAGEMENT Rate
3.71
%
Avg Likes ❤️:
3.1K
Veyra blends chic fashion with effortless beauty advice. Her aesthetic is polished and aspirational, making her a top choice for premium brands looking to align with high-end Hispanic beauty trends and modern lifestyle products.
Veyra Sandoval
@
veyrasb
fashion | beauty | lifestyle Collabs | pr ✉️: veyrasandoval@peachmx.com
2
Veyra blends chic fashion with effortless beauty advice. Her aesthetic is polished and aspirational, making her a top choice for premium brands looking to align with high-end Hispanic beauty trends and modern lifestyle products.
Veyra Sandoval
@
veyrasb
fashion | beauty | lifestyle Collabs | pr ✉️: veyrasandoval@peachmx.com
2
Followers
84.8K
ENGAGEMENT Rate
3.71
%
Avg Likes ❤️:
3.1K
Veyra blends chic fashion with effortless beauty advice. Her aesthetic is polished and aspirational, making her a top choice for premium brands looking to align with high-end Hispanic beauty trends and modern lifestyle products.
3
Terra SkratchG
@
skratchg
skratchg.business@gmail.com my beauty shop: @tokimekibeauty
Followers
92.1K
ENGAGEMENT Rate
18.61
%
Avg Likes ❤️:
17.1K
While primarily a gamer, Terra creates stunning cosplay makeup transformations. Her unique crossover appeal makes her a standout for brands wanting to reach the "geek chic" demographic through creative, character-driven artistry.
Terra SkratchG
@
skratchg
skratchg.business@gmail.com my beauty shop: @tokimekibeauty
3
While primarily a gamer, Terra creates stunning cosplay makeup transformations. Her unique crossover appeal makes her a standout for brands wanting to reach the "geek chic" demographic through creative, character-driven artistry.
Terra SkratchG
@
skratchg
skratchg.business@gmail.com my beauty shop: @tokimekibeauty
3
Followers
92.1K
ENGAGEMENT Rate
18.61
%
Avg Likes ❤️:
17.1K
While primarily a gamer, Terra creates stunning cosplay makeup transformations. Her unique crossover appeal makes her a standout for brands wanting to reach the "geek chic" demographic through creative, character-driven artistry.
4
Thamara Sigler
@
thamsigler
📸 Content creator ✨ Fashion • Beauty • Lifestyle • ✉️ Collabs send DM or email thamsigler@gmail.com 📍 México
Followers
102.0K
ENGAGEMENT Rate
1.53
%
Avg Likes ❤️:
1.6K
Thamara is a fashion columnist who brings an editorial eye to beauty. Her content is sophisticated and stylish, ideal for beauty brand partners seeking a creator who can seamlessly integrate cosmetics into a broader lifestyle narrative.
Thamara Sigler
@
thamsigler
📸 Content creator ✨ Fashion • Beauty • Lifestyle • ✉️ Collabs send DM or email thamsigler@gmail.com 📍 México
4
Thamara is a fashion columnist who brings an editorial eye to beauty. Her content is sophisticated and stylish, ideal for beauty brand partners seeking a creator who can seamlessly integrate cosmetics into a broader lifestyle narrative.
Thamara Sigler
@
thamsigler
📸 Content creator ✨ Fashion • Beauty • Lifestyle • ✉️ Collabs send DM or email thamsigler@gmail.com 📍 México
4
Followers
102.0K
ENGAGEMENT Rate
1.53
%
Avg Likes ❤️:
1.6K
Thamara is a fashion columnist who brings an editorial eye to beauty. Her content is sophisticated and stylish, ideal for beauty brand partners seeking a creator who can seamlessly integrate cosmetics into a broader lifestyle narrative.
5
Daria Balitskaia
@
dariaalexabeauty
beauty & fashion creator ⭐️Tu Profe de Maquillaje rusa •Curso de Automaquillaje online & personalizado📲info WA Colab: pr.dariaalexabeauty@gmail.com
Followers
120.1K
ENGAGEMENT Rate
2.45
%
Avg Likes ❤️:
2.9K
Daria is a dedicated makeup artist who shares detailed tutorials and product breakdowns. Her skill level commands respect, providing a credible platform for professional-grade cosmetics to be demonstrated effectively to eager learners.
Daria Balitskaia
@
dariaalexabeauty
beauty & fashion creator ⭐️Tu Profe de Maquillaje rusa •Curso de Automaquillaje online & personalizado📲info WA Colab: pr.dariaalexabeauty@gmail.com
5
Daria is a dedicated makeup artist who shares detailed tutorials and product breakdowns. Her skill level commands respect, providing a credible platform for professional-grade cosmetics to be demonstrated effectively to eager learners.
Daria Balitskaia
@
dariaalexabeauty
beauty & fashion creator ⭐️Tu Profe de Maquillaje rusa •Curso de Automaquillaje online & personalizado📲info WA Colab: pr.dariaalexabeauty@gmail.com
5
Followers
120.1K
ENGAGEMENT Rate
2.45
%
Avg Likes ❤️:
2.9K
Daria is a dedicated makeup artist who shares detailed tutorials and product breakdowns. Her skill level commands respect, providing a credible platform for professional-grade cosmetics to be demonstrated effectively to eager learners.
6
Lety Alfaro
@
letyalfarog
Lifestyle, Beauty and chef mom✨ Collabs: lgomezens15@gmail.com
Followers
127.4K
ENGAGEMENT Rate
48.54
%
Avg Likes ❤️:
61.8K
Lety combines beauty with motherhood, offering relatable advice for busy moms. She is a fantastic choice for family-friendly brands and quick-routine makeup products that appeal to the cosmetics marketing Mexico sector.
Lety Alfaro
@
letyalfarog
Lifestyle, Beauty and chef mom✨ Collabs: lgomezens15@gmail.com
6
Lety combines beauty with motherhood, offering relatable advice for busy moms. She is a fantastic choice for family-friendly brands and quick-routine makeup products that appeal to the cosmetics marketing Mexico sector.
Lety Alfaro
@
letyalfarog
Lifestyle, Beauty and chef mom✨ Collabs: lgomezens15@gmail.com
6
Followers
127.4K
ENGAGEMENT Rate
48.54
%
Avg Likes ❤️:
61.8K
Lety combines beauty with motherhood, offering relatable advice for busy moms. She is a fantastic choice for family-friendly brands and quick-routine makeup products that appeal to the cosmetics marketing Mexico sector.
7
Lesslie
@
lesslie.deanda
beauty & fashion creator mexicana | 27 📧 para colaboraciones: lessliedeanda14@gmail.com
Followers
130.5K
ENGAGEMENT Rate
1.52
%
Avg Likes ❤️:
2.0K
Lesslie is a champion of cruelty-free beauty. Her bold, colorful looks inspire her followers to experiment, making her a powerful voice for ethical brands wanting to connect with conscious consumers among mexican beauty influencers.
Lesslie
@
lesslie.deanda
beauty & fashion creator mexicana | 27 📧 para colaboraciones: lessliedeanda14@gmail.com
7
Lesslie is a champion of cruelty-free beauty. Her bold, colorful looks inspire her followers to experiment, making her a powerful voice for ethical brands wanting to connect with conscious consumers among mexican beauty influencers.
Lesslie
@
lesslie.deanda
beauty & fashion creator mexicana | 27 📧 para colaboraciones: lessliedeanda14@gmail.com
7
Followers
130.5K
ENGAGEMENT Rate
1.52
%
Avg Likes ❤️:
2.0K
Lesslie is a champion of cruelty-free beauty. Her bold, colorful looks inspire her followers to experiment, making her a powerful voice for ethical brands wanting to connect with conscious consumers among mexican beauty influencers.
8
Thamm
@
makeupbytham_
Beauty | Fashion | Lifestyle Xalapa, Ver 381K+ TkTk @pinkupcosmetics “thamarasolis” 10% off
Followers
139.6K
ENGAGEMENT Rate
0.22
%
Avg Likes ❤️:
0.3K
This is Thamara’s dedicated portfolio, focusing purely on her artistry. It serves as a visual lookbook of her skills, perfect for brands that want high-definition close-ups and technique-focused content without lifestyle distractions.
Thamm
@
makeupbytham_
Beauty | Fashion | Lifestyle Xalapa, Ver 381K+ TkTk @pinkupcosmetics “thamarasolis” 10% off
8
This is Thamara’s dedicated portfolio, focusing purely on her artistry. It serves as a visual lookbook of her skills, perfect for brands that want high-definition close-ups and technique-focused content without lifestyle distractions.
Thamm
@
makeupbytham_
Beauty | Fashion | Lifestyle Xalapa, Ver 381K+ TkTk @pinkupcosmetics “thamarasolis” 10% off
8
Followers
139.6K
ENGAGEMENT Rate
0.22
%
Avg Likes ❤️:
0.3K
This is Thamara’s dedicated portfolio, focusing purely on her artistry. It serves as a visual lookbook of her skills, perfect for brands that want high-definition close-ups and technique-focused content without lifestyle distractions.
9
Monse Talamantes
@
monsetalam
Mx🇲🇽 💄Pro Makeup Educator/ Beauty Content Creator📹 Mi salón: @monsetalamsalon 📩PR: monsetalam@gmail.com 💞𝐌𝐈 𝐏𝐀𝐐𝐔𝐄𝐓𝐄 𝐃𝐄 𝐂𝐔𝐑𝐒𝐎𝐒 𝐀𝐐𝐔𝐈́ 📦 💻 👇🏻
Followers
157.3K
ENGAGEMENT Rate
4.68
%
Avg Likes ❤️:
7.4K
Monse creates approachable, everyday makeup looks that anyone can replicate. Her friendly demeanor builds trust, making her an effective partner for mass-market beauty brands launching new collections in retail stores.
Monse Talamantes
@
monsetalam
Mx🇲🇽 💄Pro Makeup Educator/ Beauty Content Creator📹 Mi salón: @monsetalamsalon 📩PR: monsetalam@gmail.com 💞𝐌𝐈 𝐏𝐀𝐐𝐔𝐄𝐓𝐄 𝐃𝐄 𝐂𝐔𝐑𝐒𝐎𝐒 𝐀𝐐𝐔𝐈́ 📦 💻 👇🏻
9
Monse creates approachable, everyday makeup looks that anyone can replicate. Her friendly demeanor builds trust, making her an effective partner for mass-market beauty brands launching new collections in retail stores.
Monse Talamantes
@
monsetalam
Mx🇲🇽 💄Pro Makeup Educator/ Beauty Content Creator📹 Mi salón: @monsetalamsalon 📩PR: monsetalam@gmail.com 💞𝐌𝐈 𝐏𝐀𝐐𝐔𝐄𝐓𝐄 𝐃𝐄 𝐂𝐔𝐑𝐒𝐎𝐒 𝐀𝐐𝐔𝐈́ 📦 💻 👇🏻
9
Followers
157.3K
ENGAGEMENT Rate
4.68
%
Avg Likes ❤️:
7.4K
Monse creates approachable, everyday makeup looks that anyone can replicate. Her friendly demeanor builds trust, making her an effective partner for mass-market beauty brands launching new collections in retail stores.
10
Brianna Gómez
@
jogomezbeauty
#Makeup and #beauty content creator 💕💄💋💜 E-mail me: 📧 jogomezbeauty@gmail.com 📍Mexico Based
Followers
150.9K
ENGAGEMENT Rate
0.03
%
Avg Likes ❤️:
0.1K
Brianna Gómez specializes in "event ready" glam. Her feed is full of flawless complexions and dramatic eyes, making her a go-to resource for wedding season campaigns and luxury Latina makeup artists collaborations.
Brianna Gómez
@
jogomezbeauty
#Makeup and #beauty content creator 💕💄💋💜 E-mail me: 📧 jogomezbeauty@gmail.com 📍Mexico Based
10
Brianna Gómez specializes in "event ready" glam. Her feed is full of flawless complexions and dramatic eyes, making her a go-to resource for wedding season campaigns and luxury Latina makeup artists collaborations.
Brianna Gómez
@
jogomezbeauty
#Makeup and #beauty content creator 💕💄💋💜 E-mail me: 📧 jogomezbeauty@gmail.com 📍Mexico Based
10
Followers
150.9K
ENGAGEMENT Rate
0.03
%
Avg Likes ❤️:
0.1K
Brianna Gómez specializes in "event ready" glam. Her feed is full of flawless complexions and dramatic eyes, making her a go-to resource for wedding season campaigns and luxury Latina makeup artists collaborations.
11
Isabel Carus Blazquez
@
isabelcarus
All things beauty ✨ Te enseño a verte y sentirte bien todos los días💕 Mamá de 3 🦩
Followers
165.7K
ENGAGEMENT Rate
0.05
%
Avg Likes ❤️:
0.1K
Isabel focuses on natural beauty and holistic wellness. Her content feels organic and grounded, offering a safe harbor for clean beauty brands and wellness supplements looking for an authentic, health-conscious audience.
Isabel Carus Blazquez
@
isabelcarus
All things beauty ✨ Te enseño a verte y sentirte bien todos los días💕 Mamá de 3 🦩
11
Isabel focuses on natural beauty and holistic wellness. Her content feels organic and grounded, offering a safe harbor for clean beauty brands and wellness supplements looking for an authentic, health-conscious audience.
Isabel Carus Blazquez
@
isabelcarus
All things beauty ✨ Te enseño a verte y sentirte bien todos los días💕 Mamá de 3 🦩
11
Followers
165.7K
ENGAGEMENT Rate
0.05
%
Avg Likes ❤️:
0.1K
Isabel focuses on natural beauty and holistic wellness. Her content feels organic and grounded, offering a safe harbor for clean beauty brands and wellness supplements looking for an authentic, health-conscious audience.
12
Maggie G
@
mangytips
Mom\LifeStyle\Blogger💄 MangyTips💕 Beauty Tips DM for Collabs La NiNa.... de Danny🙋🏼♀️
Followers
165.8K
ENGAGEMENT Rate
0.02
%
Avg Likes ❤️:
0.0K
Mangy delivers practical hacks and DIY solutions. Her "tips" format is highly shareable and binge-worthy, creating a viral environment for mexican beauty influencers to demonstrate the utility of tools and budget-friendly products.
Maggie G
@
mangytips
Mom\LifeStyle\Blogger💄 MangyTips💕 Beauty Tips DM for Collabs La NiNa.... de Danny🙋🏼♀️
12
Mangy delivers practical hacks and DIY solutions. Her "tips" format is highly shareable and binge-worthy, creating a viral environment for mexican beauty influencers to demonstrate the utility of tools and budget-friendly products.
Maggie G
@
mangytips
Mom\LifeStyle\Blogger💄 MangyTips💕 Beauty Tips DM for Collabs La NiNa.... de Danny🙋🏼♀️
12
Followers
165.8K
ENGAGEMENT Rate
0.02
%
Avg Likes ❤️:
0.0K
Mangy delivers practical hacks and DIY solutions. Her "tips" format is highly shareable and binge-worthy, creating a viral environment for mexican beauty influencers to demonstrate the utility of tools and budget-friendly products.
13
Nath Castillo
@
naathcastillomk
•PRO MAKEUP ARTIST ✨🧚🏼 •BEAUTY CONTENT CREATOR •CURSOS 📲 AGENDA VÍA WA 💌 PR: @talentmktmx / @renata_austin 📍MEXICO CITY Dios conmigo y yo con el☆
Followers
168.9K
ENGAGEMENT Rate
33.54
%
Avg Likes ❤️:
56.7K
Nath operates with the precision of a consultant, often focusing on direct sales brands and product education. Her audience is highly purchase-oriented, making her valuable for conversion-focused campaigns.
Nath Castillo
@
naathcastillomk
•PRO MAKEUP ARTIST ✨🧚🏼 •BEAUTY CONTENT CREATOR •CURSOS 📲 AGENDA VÍA WA 💌 PR: @talentmktmx / @renata_austin 📍MEXICO CITY Dios conmigo y yo con el☆
13
Nath operates with the precision of a consultant, often focusing on direct sales brands and product education. Her audience is highly purchase-oriented, making her valuable for conversion-focused campaigns.
Nath Castillo
@
naathcastillomk
•PRO MAKEUP ARTIST ✨🧚🏼 •BEAUTY CONTENT CREATOR •CURSOS 📲 AGENDA VÍA WA 💌 PR: @talentmktmx / @renata_austin 📍MEXICO CITY Dios conmigo y yo con el☆
13
Followers
168.9K
ENGAGEMENT Rate
33.54
%
Avg Likes ❤️:
56.7K
Nath operates with the precision of a consultant, often focusing on direct sales brands and product education. Her audience is highly purchase-oriented, making her valuable for conversion-focused campaigns.
14
Jerusalén
@
sharis.gs
Cristo en mí y yo en Él 💕 Outfits, lifestyle, skincare and hair 🩷✨ Collabs: contacto.sharisgs@gmail.com 🧚🏻♀️ J 💍🩷 México 🌷
Followers
184.8K
ENGAGEMENT Rate
0.9
%
Avg Likes ❤️:
1.7K
Jerusalén shares her daily routines and lifestyle favorites. Her content is a mix of personal vlog style and beauty advice, perfect for influencer campaigns LATAM that want to integrate products into a creator's real life.
Jerusalén
@
sharis.gs
Cristo en mí y yo en Él 💕 Outfits, lifestyle, skincare and hair 🩷✨ Collabs: contacto.sharisgs@gmail.com 🧚🏻♀️ J 💍🩷 México 🌷
14
Jerusalén shares her daily routines and lifestyle favorites. Her content is a mix of personal vlog style and beauty advice, perfect for influencer campaigns LATAM that want to integrate products into a creator's real life.
Jerusalén
@
sharis.gs
Cristo en mí y yo en Él 💕 Outfits, lifestyle, skincare and hair 🩷✨ Collabs: contacto.sharisgs@gmail.com 🧚🏻♀️ J 💍🩷 México 🌷
14
Followers
184.8K
ENGAGEMENT Rate
0.9
%
Avg Likes ❤️:
1.7K
Jerusalén shares her daily routines and lifestyle favorites. Her content is a mix of personal vlog style and beauty advice, perfect for influencer campaigns LATAM that want to integrate products into a creator's real life.
15
Victoria Carolina
@
vicca.gr
| Aqui perdemos el miedo y ganamos poder 🔥 | Beauty, Lifestyle, Wellness & Psicologia 📚 | +2M on TikTok 💌
Followers
281.6K
ENGAGEMENT Rate
0.52
%
Avg Likes ❤️:
1.5K
Victoria curates a visually stunning feed that mixes travel with beauty. Her aesthetic is "clean girl" vibes, attracting a young, trendy demographic interested in the latest viral products and fashion accessories.
Victoria Carolina
@
vicca.gr
| Aqui perdemos el miedo y ganamos poder 🔥 | Beauty, Lifestyle, Wellness & Psicologia 📚 | +2M on TikTok 💌
15
Victoria curates a visually stunning feed that mixes travel with beauty. Her aesthetic is "clean girl" vibes, attracting a young, trendy demographic interested in the latest viral products and fashion accessories.
Victoria Carolina
@
vicca.gr
| Aqui perdemos el miedo y ganamos poder 🔥 | Beauty, Lifestyle, Wellness & Psicologia 📚 | +2M on TikTok 💌
15
Followers
281.6K
ENGAGEMENT Rate
0.52
%
Avg Likes ❤️:
1.5K
Victoria curates a visually stunning feed that mixes travel with beauty. Her aesthetic is "clean girl" vibes, attracting a young, trendy demographic interested in the latest viral products and fashion accessories.
16
Daniela Liepert
@
danielaliepertw
Te enseño a CUIDARTE & VESTIR ELEGANTE a cualquier edad • Aquí encontrarás TU MEJOR VERSIÓN seguridad y plenitud📍GDL🇲🇽 FASHION | BEAUTY | LIFESTYLE
Followers
297.8K
ENGAGEMENT Rate
1.09
%
Avg Likes ❤️:
3.3K
Daniela teaches women how to look expensive on a budget. Her fashion and beauty hacks are incredibly popular, making her the ultimate partner for affordable luxury brands and drugstore beauty giants.
Daniela Liepert
@
danielaliepertw
Te enseño a CUIDARTE & VESTIR ELEGANTE a cualquier edad • Aquí encontrarás TU MEJOR VERSIÓN seguridad y plenitud📍GDL🇲🇽 FASHION | BEAUTY | LIFESTYLE
16
Daniela teaches women how to look expensive on a budget. Her fashion and beauty hacks are incredibly popular, making her the ultimate partner for affordable luxury brands and drugstore beauty giants.
Daniela Liepert
@
danielaliepertw
Te enseño a CUIDARTE & VESTIR ELEGANTE a cualquier edad • Aquí encontrarás TU MEJOR VERSIÓN seguridad y plenitud📍GDL🇲🇽 FASHION | BEAUTY | LIFESTYLE
16
Followers
297.8K
ENGAGEMENT Rate
1.09
%
Avg Likes ❤️:
3.3K
Daniela teaches women how to look expensive on a budget. Her fashion and beauty hacks are incredibly popular, making her the ultimate partner for affordable luxury brands and drugstore beauty giants.
17
Wen Lozano
@
wenlozano
CELEBRITY MAKEUP ARTIST🔝 BEAUTY INFLUENCER 💄 COLABS DM CURSOS 📍Mexico City 84happiness#
Followers
341.3K
ENGAGEMENT Rate
2.47
%
Avg Likes ❤️:
8.4K
Wen brings a modern, edgy vibe to the list. Her style is bold and unapologetic, ideal for trend-setting makeup brands that want to make a loud statement and capture the attention of Gen Z.
Wen Lozano
@
wenlozano
CELEBRITY MAKEUP ARTIST🔝 BEAUTY INFLUENCER 💄 COLABS DM CURSOS 📍Mexico City 84happiness#
17
Wen brings a modern, edgy vibe to the list. Her style is bold and unapologetic, ideal for trend-setting makeup brands that want to make a loud statement and capture the attention of Gen Z.
Wen Lozano
@
wenlozano
CELEBRITY MAKEUP ARTIST🔝 BEAUTY INFLUENCER 💄 COLABS DM CURSOS 📍Mexico City 84happiness#
17
Followers
341.3K
ENGAGEMENT Rate
2.47
%
Avg Likes ❤️:
8.4K
Wen brings a modern, edgy vibe to the list. Her style is bold and unapologetic, ideal for trend-setting makeup brands that want to make a loud statement and capture the attention of Gen Z.
18
Alejandra Beltran
@
alevbeltran
BEAUTY & MAKEUP Management: @troop Work:💌 creators@troop.com.mx
Followers
355.6K
ENGAGEMENT Rate
0.54
%
Avg Likes ❤️:
1.9K
Ale is a master of color and technique. Her makeup looks are often artistic and vibrant, offering a canvas for highly pigmented palettes and professional tools to shine in the hands of a skilled creator.
Alejandra Beltran
@
alevbeltran
BEAUTY & MAKEUP Management: @troop Work:💌 creators@troop.com.mx
18
Ale is a master of color and technique. Her makeup looks are often artistic and vibrant, offering a canvas for highly pigmented palettes and professional tools to shine in the hands of a skilled creator.
Alejandra Beltran
@
alevbeltran
BEAUTY & MAKEUP Management: @troop Work:💌 creators@troop.com.mx
18
Followers
355.6K
ENGAGEMENT Rate
0.54
%
Avg Likes ❤️:
1.9K
Ale is a master of color and technique. Her makeup looks are often artistic and vibrant, offering a canvas for highly pigmented palettes and professional tools to shine in the hands of a skilled creator.
19
Maryfer Gutierrez
@
maryfergtzg
Lifestyle, Beauty & fashion 📍: MÉXICO 🇲🇽 ✍🏻 PR/por DM 💬 Collab/Ad: 👇🏻📧 maryfer.gtz@innglobalagency.com
Followers
396.5K
ENGAGEMENT Rate
1.86
%
Avg Likes ❤️:
7.4K
Mary Fer offers a girl-next-door appeal that feels genuine and warm. Her reviews are like advice from a friend, providing a high-trust factor for skincare and haircare brands entering the Mexican market.
Maryfer Gutierrez
@
maryfergtzg
Lifestyle, Beauty & fashion 📍: MÉXICO 🇲🇽 ✍🏻 PR/por DM 💬 Collab/Ad: 👇🏻📧 maryfer.gtz@innglobalagency.com
19
Mary Fer offers a girl-next-door appeal that feels genuine and warm. Her reviews are like advice from a friend, providing a high-trust factor for skincare and haircare brands entering the Mexican market.
Maryfer Gutierrez
@
maryfergtzg
Lifestyle, Beauty & fashion 📍: MÉXICO 🇲🇽 ✍🏻 PR/por DM 💬 Collab/Ad: 👇🏻📧 maryfer.gtz@innglobalagency.com
19
Followers
396.5K
ENGAGEMENT Rate
1.86
%
Avg Likes ❤️:
7.4K
Mary Fer offers a girl-next-door appeal that feels genuine and warm. Her reviews are like advice from a friend, providing a high-trust factor for skincare and haircare brands entering the Mexican market.
20
Valeria Enríquez
@
valeriaaaenriquez
✨Beauty & Mommy Blogger✨ 📍Tuxtla Gutiérrez, CHIS 🇲🇽 🩷Mi marca de pestañas @valbeauty_mx 🩷 💌 valeriaaaenriquez@gmail.com
Followers
623.4K
ENGAGEMENT Rate
2.09
%
Avg Likes ❤️:
13.0K
"Maquillarse es un placer" is her motto. As a lash brand owner and creator, Valeria understands the business side of beauty. She is a powerhouse for mexican beauty influencers campaigns, especially for eye products and falsies.
Valeria Enríquez
@
valeriaaaenriquez
✨Beauty & Mommy Blogger✨ 📍Tuxtla Gutiérrez, CHIS 🇲🇽 🩷Mi marca de pestañas @valbeauty_mx 🩷 💌 valeriaaaenriquez@gmail.com
20
"Maquillarse es un placer" is her motto. As a lash brand owner and creator, Valeria understands the business side of beauty. She is a powerhouse for mexican beauty influencers campaigns, especially for eye products and falsies.
Valeria Enríquez
@
valeriaaaenriquez
✨Beauty & Mommy Blogger✨ 📍Tuxtla Gutiérrez, CHIS 🇲🇽 🩷Mi marca de pestañas @valbeauty_mx 🩷 💌 valeriaaaenriquez@gmail.com
20
Followers
623.4K
ENGAGEMENT Rate
2.09
%
Avg Likes ❤️:
13.0K
"Maquillarse es un placer" is her motto. As a lash brand owner and creator, Valeria understands the business side of beauty. She is a powerhouse for mexican beauty influencers campaigns, especially for eye products and falsies.
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How to Find Beauty Influencers in Mexico
How to Find Beauty Influencers in Mexico
Mexico has a thriving beauty community online — from makeup tutorials and skincare routines to haircare tips, fashion-beauty mix-ups, and culturally relevant style content. Influencers here often combine local sensibilities (climate, skin type, cultural looks) with global beauty trends — which makes them attractive for brands targeting LatAm or Hispanic audiences. The key is to find creators who balance reach, engagement, and authenticity, and who resonate with a Mexican or Hispanic audience.
Here’s how you can approach it:
Mexico has a thriving beauty community online — from makeup tutorials and skincare routines to haircare tips, fashion-beauty mix-ups, and culturally relevant style content. Influencers here often combine local sensibilities (climate, skin type, cultural looks) with global beauty trends — which makes them attractive for brands targeting LatAm or Hispanic audiences. The key is to find creators who balance reach, engagement, and authenticity, and who resonate with a Mexican or Hispanic audience.
Here’s how you can approach it:
Mexico has a thriving beauty community online — from makeup tutorials and skincare routines to haircare tips, fashion-beauty mix-ups, and culturally relevant style content. Influencers here often combine local sensibilities (climate, skin type, cultural looks) with global beauty trends — which makes them attractive for brands targeting LatAm or Hispanic audiences. The key is to find creators who balance reach, engagement, and authenticity, and who resonate with a Mexican or Hispanic audience.
Here’s how you can approach it:
1. Define your campaign goal
1. Define your campaign goal
Start by clearly stating what you expect from the collaboration.
For example: “We’re a cruelty-free skincare brand launching in Mexico, and we want influencers who can create honest reviews, skincare routines, or makeup tutorials in Spanish that appeal to women aged 18–35.”
Having this goal written helps you stay focused on the right creators and content style.
2. Search with a Mexico-beauty lens
2. Search with a Mexico-beauty lens
Avoid generic influencer searches. Add location, language, and niche context:
Keywords: “influencer belleza México,” “YouTube maquillaje México,” “beauty blogger Mexico City,” “Mexican beauty TikTok.”
Trends/Events: Who posts about local beauty events, seasonal skin care (for Mexican climate), Latin-American makeup trends, or culturally relevant style content.
Competitor collabs: Which influencers have previously worked with brands similar to yours (cosmetics, skincare, beauty tools)?
Using a tool like Impulze, you can filter creators by location (Mexico / specific city), niche (beauty, makeup, skincare), follower/subscriber count, engagement rate, and language (Spanish) to build a targeted list.
3. Check engagement and audience
3. Check engagement and audience
Follower/subscriber count alone isn’t enough. Always confirm:
Engagement metrics — likes, comments, saves/shares relative to follower count.
Comments showing genuine interest and relevance (questions about skin tone, product recommendations, local context “¿Dónde lo compraste en CDMX?”).
Audience demographics or media-kit data confirming mostly Mexican or Hispanic audience — location, age, interests.
Tools like SocialiQ can help inspect engagement and audience insights for beauty influencers on platforms such as YouTube, Instagram, or TikTok.
Match influencer style with your brand
Match influencer style with your brand
Beauty influencers in Mexico cover a variety of styles. Choose those who align with your brand tone and product type:
Makeup-focused creators: tutorials, looks for different skin tones, trend-driven content.
Skincare & wellness influencers: routines, skincare tips for tropical climates, natural/clean beauty.
Hair & nails creators: haircare, styling, nail art — useful for comprehensive beauty campaigns.
Lifestyle + beauty influencers: combining fashion, beauty, everyday life — ideal for broader lifestyle-beauty positioning.
Budget/drugstore beauty influencers: accessible products, affordable beauty — good for mass-market or value brands.
5. Start with small collabs
5. Start with small collabs
Rather than committing big from the start, begin with smaller collaborations to test fit and engagement. Examples:
A single tutorial or review video featuring your product.
A Story or short-format video with honest first impressions of your product in a Mexican context.
A mini lookbook or routine video combining beauty with everyday lifestyle.
This lets you assess resonance and audience feedback before scaling up to larger campaigns.
Frequently Asked Questions
How do I contact Mexican beauty influencers?
How do I contact Mexican beauty influencers?
How do I contact Mexican beauty influencers?
What are the rates for beauty creators in Mexico?
What are the rates for beauty creators in Mexico?
What are the rates for beauty creators in Mexico?
Do I need to send physical products?
Do I need to send physical products?
Do I need to send physical products?
How do I verify their audience quality?
How do I verify their audience quality?
How do I verify their audience quality?
Which beauty niche is trending in Mexico?
Which beauty niche is trending in Mexico?
Which beauty niche is trending in Mexico?
How do I know if they work with competitors?
How do I know if they work with competitors?
How do I know if they work with competitors?
Is Instagram or TikTok better for beauty?
Is Instagram or TikTok better for beauty?
Is Instagram or TikTok better for beauty?


