Top 20 Makeup Influencers on TikTok
Top 20 Makeup Influencers on TikTok
Top 20 Makeup Influencers on TikTok
TikTok has completely revolutionized the beauty industry, turning 60-second clips into global sales phenomena. For agencies and D2C brands, partnering with the right makeup influencers is no longer optional—it's essential for staying culturally relevant. We’ve curated a list of the most impactful creators who blend technical artistry with the kind of authentic storytelling that drives instant "add-to-cart" action.


1
Vivi Bella
@
itx_vivibella
Influencer | Content Creator 📸 | Video Vixen @Pinky🦋Backup account MAKEUP 💄 💄 ATS. Follow my Facebook page 👇👇👇
Followers
233.7K
ENGAGEMENT Rate
0.004
%
Avg Likes ❤️:
14.9K
Vivi creates content that highlights the fun side of self-expression. Her feed is a mix of relatable moments and glam transformations, making her one of the rising makeup influencers for brands seeking fresh, energetic talent.
Vivi Bella
@
itx_vivibella
Influencer | Content Creator 📸 | Video Vixen @Pinky🦋Backup account MAKEUP 💄 💄 ATS. Follow my Facebook page 👇👇👇
1
Vivi creates content that highlights the fun side of self-expression. Her feed is a mix of relatable moments and glam transformations, making her one of the rising makeup influencers for brands seeking fresh, energetic talent.
Vivi Bella
@
itx_vivibella
Influencer | Content Creator 📸 | Video Vixen @Pinky🦋Backup account MAKEUP 💄 💄 ATS. Follow my Facebook page 👇👇👇
1
Followers
233.7K
ENGAGEMENT Rate
0.004
%
Avg Likes ❤️:
14.9K
Vivi creates content that highlights the fun side of self-expression. Her feed is a mix of relatable moments and glam transformations, making her one of the rising makeup influencers for brands seeking fresh, energetic talent.
2
Malika
@
artistic_makeup_queen
🇬🇾Influencer🇺🇸 New York📌 Your Go 2 Makeup Bestie Pr🇺🇸📦 artisticmakeupqueen@gmail CEO :AMQ BEAUTY❤️
Followers
209.6K
ENGAGEMENT Rate
0.0038
%
Avg Likes ❤️:
14.1K
Living up to her name, Malika treats the face as a canvas for bold, avant-garde creations. Her professional artistry tutorials are mesmerizing, offering high-impact visuals that are perfect for cosmetic brands launching vibrant, pigmented products.
Malika
@
artistic_makeup_queen
🇬🇾Influencer🇺🇸 New York📌 Your Go 2 Makeup Bestie Pr🇺🇸📦 artisticmakeupqueen@gmail CEO :AMQ BEAUTY❤️
2
Living up to her name, Malika treats the face as a canvas for bold, avant-garde creations. Her professional artistry tutorials are mesmerizing, offering high-impact visuals that are perfect for cosmetic brands launching vibrant, pigmented products.
Malika
@
artistic_makeup_queen
🇬🇾Influencer🇺🇸 New York📌 Your Go 2 Makeup Bestie Pr🇺🇸📦 artisticmakeupqueen@gmail CEO :AMQ BEAUTY❤️
2
Followers
209.6K
ENGAGEMENT Rate
0.0038
%
Avg Likes ❤️:
14.1K
Living up to her name, Malika treats the face as a canvas for bold, avant-garde creations. Her professional artistry tutorials are mesmerizing, offering high-impact visuals that are perfect for cosmetic brands launching vibrant, pigmented products.
3
Lady Queen
@
ladyqueenlq
Makeup Artist -Wig Influencer https://linktr.ee/deonellison11?utm_source=linktr
Followers
196.7K
ENGAGEMENT Rate
0.0019
%
Avg Likes ❤️:
5.6K
This creator focuses on confidence and empowerment through beauty. She builds a connection with her audience by sharing accessible looks that anyone can recreate, making her a great partner for mass-market campaigns targeting everyday consumers.
Lady Queen
@
ladyqueenlq
Makeup Artist -Wig Influencer https://linktr.ee/deonellison11?utm_source=linktr
3
This creator focuses on confidence and empowerment through beauty. She builds a connection with her audience by sharing accessible looks that anyone can recreate, making her a great partner for mass-market campaigns targeting everyday consumers.
Lady Queen
@
ladyqueenlq
Makeup Artist -Wig Influencer https://linktr.ee/deonellison11?utm_source=linktr
3
Followers
196.7K
ENGAGEMENT Rate
0.0019
%
Avg Likes ❤️:
5.6K
This creator focuses on confidence and empowerment through beauty. She builds a connection with her audience by sharing accessible looks that anyone can recreate, making her a great partner for mass-market campaigns targeting everyday consumers.
4
Rellablack
@
mercirella1
💄makeup /wig influencer /lifestyle 📍Utah 🇺🇸 📧 Partnership@rellablack.com
Followers
139.7K
ENGAGEMENT Rate
0.015
%
Avg Likes ❤️:
28.5K
Mercirella brings a unique flair to her feed, blending lifestyle elements with beauty advice. Her authentic approach allows her to seamlessly integrate products into her daily routine, providing sponsors with organic exposure that doesn't feel forced.
Rellablack
@
mercirella1
💄makeup /wig influencer /lifestyle 📍Utah 🇺🇸 📧 Partnership@rellablack.com
4
Mercirella brings a unique flair to her feed, blending lifestyle elements with beauty advice. Her authentic approach allows her to seamlessly integrate products into her daily routine, providing sponsors with organic exposure that doesn't feel forced.
Rellablack
@
mercirella1
💄makeup /wig influencer /lifestyle 📍Utah 🇺🇸 📧 Partnership@rellablack.com
4
Followers
139.7K
ENGAGEMENT Rate
0.015
%
Avg Likes ❤️:
28.5K
Mercirella brings a unique flair to her feed, blending lifestyle elements with beauty advice. Her authentic approach allows her to seamlessly integrate products into her daily routine, providing sponsors with organic exposure that doesn't feel forced.
5
Neysha Martis
@
neysha.martis
📍🇳🇱 Makeup Artist | Influencer ✨🦋 for collab> Neysha.martis15@gmail.com
Followers
108.9K
ENGAGEMENT Rate
0.014
%
Avg Likes ❤️:
17.2K
Neysha captures attention with her sharp eyeliner skills and glowing complexion tips. She represents the new wave of makeup influencers who prioritize technique and skin health, appealing to audiences looking for educational yet entertaining content.
Neysha Martis
@
neysha.martis
📍🇳🇱 Makeup Artist | Influencer ✨🦋 for collab> Neysha.martis15@gmail.com
5
Neysha captures attention with her sharp eyeliner skills and glowing complexion tips. She represents the new wave of makeup influencers who prioritize technique and skin health, appealing to audiences looking for educational yet entertaining content.
Neysha Martis
@
neysha.martis
📍🇳🇱 Makeup Artist | Influencer ✨🦋 for collab> Neysha.martis15@gmail.com
5
Followers
108.9K
ENGAGEMENT Rate
0.014
%
Avg Likes ❤️:
17.2K
Neysha captures attention with her sharp eyeliner skills and glowing complexion tips. She represents the new wave of makeup influencers who prioritize technique and skin health, appealing to audiences looking for educational yet entertaining content.
6
Naj Beauty Empire
@
americanmuslim31
DO NOT SPAM LIKE Makeup artist 💄🫦 Beauty, fashion & lifestyle influencer💫
Followers
83.8K
ENGAGEMENT Rate
0.00082
%
Avg Likes ❤️:
0.4K
Focused on modest fashion and beauty, this creator fills a vital niche. She demonstrates how to blend modern trends with traditional values, offering brands a direct line to an underrepresented but highly engaged demographic.
Naj Beauty Empire
@
americanmuslim31
DO NOT SPAM LIKE Makeup artist 💄🫦 Beauty, fashion & lifestyle influencer💫
6
Focused on modest fashion and beauty, this creator fills a vital niche. She demonstrates how to blend modern trends with traditional values, offering brands a direct line to an underrepresented but highly engaged demographic.
Naj Beauty Empire
@
americanmuslim31
DO NOT SPAM LIKE Makeup artist 💄🫦 Beauty, fashion & lifestyle influencer💫
6
Followers
83.8K
ENGAGEMENT Rate
0.00082
%
Avg Likes ❤️:
0.4K
Focused on modest fashion and beauty, this creator fills a vital niche. She demonstrates how to blend modern trends with traditional values, offering brands a direct line to an underrepresented but highly engaged demographic.
7
Ark of Mabruk
@
arkofmabruk
MAKEUPARTIST IN AGEGE LAGOS TRAINER,BRAND INFLUENCER,COSMETICS @arkofmabrukacademy ADD NO 22BAKARE LANE AGEGE AP
Followers
54.1K
ENGAGEMENT Rate
0.015
%
Avg Likes ❤️:
20.5K
With a focus on storytelling, this profile mixes humor with getting-ready routines. The content is raw and real, leveraging Gen Z marketing strategies to build trust and high engagement rates through relatability rather than perfection.
Ark of Mabruk
@
arkofmabruk
MAKEUPARTIST IN AGEGE LAGOS TRAINER,BRAND INFLUENCER,COSMETICS @arkofmabrukacademy ADD NO 22BAKARE LANE AGEGE AP
7
With a focus on storytelling, this profile mixes humor with getting-ready routines. The content is raw and real, leveraging Gen Z marketing strategies to build trust and high engagement rates through relatability rather than perfection.
Ark of Mabruk
@
arkofmabruk
MAKEUPARTIST IN AGEGE LAGOS TRAINER,BRAND INFLUENCER,COSMETICS @arkofmabrukacademy ADD NO 22BAKARE LANE AGEGE AP
7
Followers
54.1K
ENGAGEMENT Rate
0.015
%
Avg Likes ❤️:
20.5K
With a focus on storytelling, this profile mixes humor with getting-ready routines. The content is raw and real, leveraging Gen Z marketing strategies to build trust and high engagement rates through relatability rather than perfection.
8
Junette Mirlande
@
junettemirlande
🇭🇹DESIGN DIME DIVA♍️ 💎 One-stop glam shop OG Hair • Skincare • Makeup • Fashion • Home • Lifestyle Influencer ✨ Follow 4 TT finds & daily slay inspo
Followers
53.6K
ENGAGEMENT Rate
0.00041
%
Avg Likes ❤️:
1.1K
Junette is known for her honest takes and detailed demos. Her feed serves as a reliable source for authentic product reviews, helping her followers navigate the saturated beauty market with confidence and clarity.
Junette Mirlande
@
junettemirlande
🇭🇹DESIGN DIME DIVA♍️ 💎 One-stop glam shop OG Hair • Skincare • Makeup • Fashion • Home • Lifestyle Influencer ✨ Follow 4 TT finds & daily slay inspo
8
Junette is known for her honest takes and detailed demos. Her feed serves as a reliable source for authentic product reviews, helping her followers navigate the saturated beauty market with confidence and clarity.
Junette Mirlande
@
junettemirlande
🇭🇹DESIGN DIME DIVA♍️ 💎 One-stop glam shop OG Hair • Skincare • Makeup • Fashion • Home • Lifestyle Influencer ✨ Follow 4 TT finds & daily slay inspo
8
Followers
53.6K
ENGAGEMENT Rate
0.00041
%
Avg Likes ❤️:
1.1K
Junette is known for her honest takes and detailed demos. Her feed serves as a reliable source for authentic product reviews, helping her followers navigate the saturated beauty market with confidence and clarity.
9
Kortemoene
@
kortemoene04
i'm aries BPD🧎🏽♀️ 🇫🇷🇸🇷 Influencer:makeup/hairstyle/travel/food😍
Followers
53.1K
ENGAGEMENT Rate
0.035
%
Avg Likes ❤️:
19.4K
This creator experiments with colorful palettes and daring looks. Her willingness to try new things makes her an exciting partner for brands looking to push viral beauty trends and showcase versatility in their product lines.
Kortemoene
@
kortemoene04
i'm aries BPD🧎🏽♀️ 🇫🇷🇸🇷 Influencer:makeup/hairstyle/travel/food😍
9
This creator experiments with colorful palettes and daring looks. Her willingness to try new things makes her an exciting partner for brands looking to push viral beauty trends and showcase versatility in their product lines.
Kortemoene
@
kortemoene04
i'm aries BPD🧎🏽♀️ 🇫🇷🇸🇷 Influencer:makeup/hairstyle/travel/food😍
9
Followers
53.1K
ENGAGEMENT Rate
0.035
%
Avg Likes ❤️:
19.4K
This creator experiments with colorful palettes and daring looks. Her willingness to try new things makes her an exciting partner for brands looking to push viral beauty trends and showcase versatility in their product lines.
10
Soha Sallem
@
soha_sallem
Influencer رخصه إعلامية موثوق711230 Makeup 💄Styling 😍lifestyle Skin care
Followers
47.7K
ENGAGEMENT Rate
0.01
%
Avg Likes ❤️:
8.6K
Soha blends elegance with expert application tips. Her sophisticated style attracts a mature, quality-conscious audience, making her an ideal match for luxury beauty houses seeking cosmetic brand partnerships that radiate class and exclusivity.
Soha Sallem
@
soha_sallem
Influencer رخصه إعلامية موثوق711230 Makeup 💄Styling 😍lifestyle Skin care
10
Soha blends elegance with expert application tips. Her sophisticated style attracts a mature, quality-conscious audience, making her an ideal match for luxury beauty houses seeking cosmetic brand partnerships that radiate class and exclusivity.
Soha Sallem
@
soha_sallem
Influencer رخصه إعلامية موثوق711230 Makeup 💄Styling 😍lifestyle Skin care
10
Followers
47.7K
ENGAGEMENT Rate
0.01
%
Avg Likes ❤️:
8.6K
Soha blends elegance with expert application tips. Her sophisticated style attracts a mature, quality-conscious audience, making her an ideal match for luxury beauty houses seeking cosmetic brand partnerships that radiate class and exclusivity.
11
Memunnaa
@
memunnaa
🎥 Beauty Influencer & MUA 💄 Makeup • Hair • Fashion 📩 management.memunnaa@gmail.com
Followers
38.7K
ENGAGEMENT Rate
0.019
%
Avg Likes ❤️:
9.3K
Memunna combines comedy with glam, proving that beauty doesn't have to be serious. Her infectious personality drives massive beauty community engagement, ensuring that any brand she features becomes part of a fun, shared conversation.
Memunnaa
@
memunnaa
🎥 Beauty Influencer & MUA 💄 Makeup • Hair • Fashion 📩 management.memunnaa@gmail.com
11
Memunna combines comedy with glam, proving that beauty doesn't have to be serious. Her infectious personality drives massive beauty community engagement, ensuring that any brand she features becomes part of a fun, shared conversation.
Memunnaa
@
memunnaa
🎥 Beauty Influencer & MUA 💄 Makeup • Hair • Fashion 📩 management.memunnaa@gmail.com
11
Followers
38.7K
ENGAGEMENT Rate
0.019
%
Avg Likes ❤️:
9.3K
Memunna combines comedy with glam, proving that beauty doesn't have to be serious. Her infectious personality drives massive beauty community engagement, ensuring that any brand she features becomes part of a fun, shared conversation.
12
Labs Glam
@
labsglam
• CERTIFIED BRIDAL PRO MUA💄 • BRAND INFLUENCER📡 • TRAINER KOGI/ABUJA🇳🇬
Followers
37.6K
ENGAGEMENT Rate
0.0077
%
Avg Likes ❤️:
2.7K
Labs Glam is all about the "wow" factor. Specializing in high-glam transformations, this profile is perfect for holiday campaigns or party-ready product launches that need to show off durability and shine.
Labs Glam
@
labsglam
• CERTIFIED BRIDAL PRO MUA💄 • BRAND INFLUENCER📡 • TRAINER KOGI/ABUJA🇳🇬
12
Labs Glam is all about the "wow" factor. Specializing in high-glam transformations, this profile is perfect for holiday campaigns or party-ready product launches that need to show off durability and shine.
Labs Glam
@
labsglam
• CERTIFIED BRIDAL PRO MUA💄 • BRAND INFLUENCER📡 • TRAINER KOGI/ABUJA🇳🇬
12
Followers
37.6K
ENGAGEMENT Rate
0.0077
%
Avg Likes ❤️:
2.7K
Labs Glam is all about the "wow" factor. Specializing in high-glam transformations, this profile is perfect for holiday campaigns or party-ready product launches that need to show off durability and shine.
13
Dimple Cheidy
@
dimplecheidy1
📍🇬🇧 Makeup influencer💄content creator 💌💌 :uangbaojeadenike@gmail.com
Followers
36.0K
ENGAGEMENT Rate
0.0029
%
Avg Likes ❤️:
1.9K
Focusing on enhancing natural features, Dimple creates looks that feel attainable. Her "girl next door" vibe builds deep trust, positioning her as one of the most relatable makeup influencers for skincare and "no-makeup" makeup brands.
Dimple Cheidy
@
dimplecheidy1
📍🇬🇧 Makeup influencer💄content creator 💌💌 :uangbaojeadenike@gmail.com
13
Focusing on enhancing natural features, Dimple creates looks that feel attainable. Her "girl next door" vibe builds deep trust, positioning her as one of the most relatable makeup influencers for skincare and "no-makeup" makeup brands.
Dimple Cheidy
@
dimplecheidy1
📍🇬🇧 Makeup influencer💄content creator 💌💌 :uangbaojeadenike@gmail.com
13
Followers
36.0K
ENGAGEMENT Rate
0.0029
%
Avg Likes ❤️:
1.9K
Focusing on enhancing natural features, Dimple creates looks that feel attainable. Her "girl next door" vibe builds deep trust, positioning her as one of the most relatable makeup influencers for skincare and "no-makeup" makeup brands.
14
Nikki
@
iam_nikkidr
40+ Makeup & Skincare Influencer 🩷AKA💚 📧 iamnikkidr@gmail.com 📍ATL
Followers
33.9K
ENGAGEMENT Rate
0.0039
%
Avg Likes ❤️:
3.6K
Nikki brings a bold, dramatic edge to her tutorials. She isn't afraid of heavy contour or bright lips, making her a go-to for theatrical or nightlife-oriented beauty campaigns that require high-performance products.
Nikki
@
iam_nikkidr
40+ Makeup & Skincare Influencer 🩷AKA💚 📧 iamnikkidr@gmail.com 📍ATL
14
Nikki brings a bold, dramatic edge to her tutorials. She isn't afraid of heavy contour or bright lips, making her a go-to for theatrical or nightlife-oriented beauty campaigns that require high-performance products.
Nikki
@
iam_nikkidr
40+ Makeup & Skincare Influencer 🩷AKA💚 📧 iamnikkidr@gmail.com 📍ATL
14
Followers
33.9K
ENGAGEMENT Rate
0.0039
%
Avg Likes ❤️:
3.6K
Nikki brings a bold, dramatic edge to her tutorials. She isn't afraid of heavy contour or bright lips, making her a go-to for theatrical or nightlife-oriented beauty campaigns that require high-performance products.
15
Gregory Arlt
@
gregoryarltbeauty
I am a makeup artist & beauty influencer! Yay! Agent: jamie@forwardartists.com
Followers
33.2K
ENGAGEMENT Rate
0.0071
%
Avg Likes ❤️:
3.8K
A professional industry veteran, Gregory offers masterclass-level advice. His credibility is unmatched, providing brands with an authoritative voice that can validate product quality far better than the average content creator.
Gregory Arlt
@
gregoryarltbeauty
I am a makeup artist & beauty influencer! Yay! Agent: jamie@forwardartists.com
15
A professional industry veteran, Gregory offers masterclass-level advice. His credibility is unmatched, providing brands with an authoritative voice that can validate product quality far better than the average content creator.
Gregory Arlt
@
gregoryarltbeauty
I am a makeup artist & beauty influencer! Yay! Agent: jamie@forwardartists.com
15
Followers
33.2K
ENGAGEMENT Rate
0.0071
%
Avg Likes ❤️:
3.8K
A professional industry veteran, Gregory offers masterclass-level advice. His credibility is unmatched, providing brands with an authoritative voice that can validate product quality far better than the average content creator.
16
ms.leiha
@
ms.leiha
Professional Makeup Artist 🎨 Business Email 📨 L3ihagrills7@gmail.com I don’t follow trends, I create them ♎️ MUA | Beauty Influencer
Followers
25.8K
ENGAGEMENT Rate
0.007
%
Avg Likes ❤️:
4.6K
Leiha’s content is polished and precise, focusing on the details of application. Her steady hand and clear instructions make her videos oddly satisfying, keeping viewers glued to the screen and increasing ad retention time.
ms.leiha
@
ms.leiha
Professional Makeup Artist 🎨 Business Email 📨 L3ihagrills7@gmail.com I don’t follow trends, I create them ♎️ MUA | Beauty Influencer
16
Leiha’s content is polished and precise, focusing on the details of application. Her steady hand and clear instructions make her videos oddly satisfying, keeping viewers glued to the screen and increasing ad retention time.
ms.leiha
@
ms.leiha
Professional Makeup Artist 🎨 Business Email 📨 L3ihagrills7@gmail.com I don’t follow trends, I create them ♎️ MUA | Beauty Influencer
16
Followers
25.8K
ENGAGEMENT Rate
0.007
%
Avg Likes ❤️:
4.6K
Leiha’s content is polished and precise, focusing on the details of application. Her steady hand and clear instructions make her videos oddly satisfying, keeping viewers glued to the screen and increasing ad retention time.
17
Mo Tshabi
@
mo_tshabi
Alopecia beauty creator & advocate Wig influencer•Makeup • Skincare • Scalp treatments Redefining confidence daily 💛 Collabs: tshabi.m@gmail.com
Followers
21.5K
ENGAGEMENT Rate
0.0031
%
Avg Likes ❤️:
2.4K
Mo explores the intersection of culture and cosmetics. Her vibrant looks often celebrate her heritage, offering a rich, colorful aesthetic that stands out in the feed and appeals to brands valuing diversity and inclusion.
Mo Tshabi
@
mo_tshabi
Alopecia beauty creator & advocate Wig influencer•Makeup • Skincare • Scalp treatments Redefining confidence daily 💛 Collabs: tshabi.m@gmail.com
17
Mo explores the intersection of culture and cosmetics. Her vibrant looks often celebrate her heritage, offering a rich, colorful aesthetic that stands out in the feed and appeals to brands valuing diversity and inclusion.
Mo Tshabi
@
mo_tshabi
Alopecia beauty creator & advocate Wig influencer•Makeup • Skincare • Scalp treatments Redefining confidence daily 💛 Collabs: tshabi.m@gmail.com
17
Followers
21.5K
ENGAGEMENT Rate
0.0031
%
Avg Likes ❤️:
2.4K
Mo explores the intersection of culture and cosmetics. Her vibrant looks often celebrate her heritage, offering a rich, colorful aesthetic that stands out in the feed and appeals to brands valuing diversity and inclusion.
18
Shahd Abdo
@
shahd.abdo_makeupartist
Makeup/ hijab model / influencer 𝑴𝒂𝒌𝒆𝒖𝒑 𝒂𝒓𝒕𝒊𝒔𝒕
Followers
21.2K
ENGAGEMENT Rate
0.018
%
Avg Likes ❤️:
13.1K
As a professional artist, Shahd showcases client transformations and pro tips. Her portfolio-style feed acts as a stamp of approval for tools and foundations, bridging the gap between pro artistry and consumer needs.
Shahd Abdo
@
shahd.abdo_makeupartist
Makeup/ hijab model / influencer 𝑴𝒂𝒌𝒆𝒖𝒑 𝒂𝒓𝒕𝒊𝒔𝒕
18
As a professional artist, Shahd showcases client transformations and pro tips. Her portfolio-style feed acts as a stamp of approval for tools and foundations, bridging the gap between pro artistry and consumer needs.
Shahd Abdo
@
shahd.abdo_makeupartist
Makeup/ hijab model / influencer 𝑴𝒂𝒌𝒆𝒖𝒑 𝒂𝒓𝒕𝒊𝒔𝒕
18
Followers
21.2K
ENGAGEMENT Rate
0.018
%
Avg Likes ❤️:
13.1K
As a professional artist, Shahd showcases client transformations and pro tips. Her portfolio-style feed acts as a stamp of approval for tools and foundations, bridging the gap between pro artistry and consumer needs.
19
Shop with Kristen
@
saliceshop
❤️ makeup beauty fashion skincare 40+| Amazon Influencer
Followers
19.7K
ENGAGEMENT Rate
0.0027
%
Avg Likes ❤️:
0.3K
This profile often highlights the business side of beauty or curated product selections. It’s a great example of how commerce and content blend on TikTok, driving direct sales through shoppable videos and demos.
Shop with Kristen
@
saliceshop
❤️ makeup beauty fashion skincare 40+| Amazon Influencer
19
This profile often highlights the business side of beauty or curated product selections. It’s a great example of how commerce and content blend on TikTok, driving direct sales through shoppable videos and demos.
Shop with Kristen
@
saliceshop
❤️ makeup beauty fashion skincare 40+| Amazon Influencer
19
Followers
19.7K
ENGAGEMENT Rate
0.0027
%
Avg Likes ❤️:
0.3K
This profile often highlights the business side of beauty or curated product selections. It’s a great example of how commerce and content blend on TikTok, driving direct sales through shoppable videos and demos.
20
Elnazzi
@
elnazzi00
+49 1521 1777728✨ BEAUTY INFLUENCER | MAKEUP ARTIST ✨ Beauty Elnaz 💍 Bridal • Event Makeup & Hair 💄 Travel-friendly | Available for gigs ✨
Followers
17.1K
ENGAGEMENT Rate
0.0031
%
Avg Likes ❤️:
1.8K
Elnazzi wraps up our list with a focus on fresh, glowing skin. Her minimalist approach contrasts with heavy glam trends, capturing the attention of users who prefer a clean, effortless aesthetic for their daily routine.
Elnazzi
@
elnazzi00
+49 1521 1777728✨ BEAUTY INFLUENCER | MAKEUP ARTIST ✨ Beauty Elnaz 💍 Bridal • Event Makeup & Hair 💄 Travel-friendly | Available for gigs ✨
20
Elnazzi wraps up our list with a focus on fresh, glowing skin. Her minimalist approach contrasts with heavy glam trends, capturing the attention of users who prefer a clean, effortless aesthetic for their daily routine.
Elnazzi
@
elnazzi00
+49 1521 1777728✨ BEAUTY INFLUENCER | MAKEUP ARTIST ✨ Beauty Elnaz 💍 Bridal • Event Makeup & Hair 💄 Travel-friendly | Available for gigs ✨
20
Followers
17.1K
ENGAGEMENT Rate
0.0031
%
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Elnazzi wraps up our list with a focus on fresh, glowing skin. Her minimalist approach contrasts with heavy glam trends, capturing the attention of users who prefer a clean, effortless aesthetic for their daily routine.
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How to Find Makeup Influencers on TikTok
How to Find Makeup Influencers on TikTok
Makeup content on TikTok is one of the platform’s biggest and most visual niches. From quick tutorial videos and transformation clips to product reviews and trend-driven challenges, makeup influencers on TikTok influence how people discover and use beauty products. For beauty and skincare brands, partnering with these creators can deliver high-impact visibility and authentic recommendations — especially with younger, trend-savvy audiences. The challenge is finding creators whose style, engagement, and audience align with your campaign goals rather than just chasing viral numbers.
Here’s how you can approach it:
Makeup content on TikTok is one of the platform’s biggest and most visual niches. From quick tutorial videos and transformation clips to product reviews and trend-driven challenges, makeup influencers on TikTok influence how people discover and use beauty products. For beauty and skincare brands, partnering with these creators can deliver high-impact visibility and authentic recommendations — especially with younger, trend-savvy audiences. The challenge is finding creators whose style, engagement, and audience align with your campaign goals rather than just chasing viral numbers.
Here’s how you can approach it:
Makeup content on TikTok is one of the platform’s biggest and most visual niches. From quick tutorial videos and transformation clips to product reviews and trend-driven challenges, makeup influencers on TikTok influence how people discover and use beauty products. For beauty and skincare brands, partnering with these creators can deliver high-impact visibility and authentic recommendations — especially with younger, trend-savvy audiences. The challenge is finding creators whose style, engagement, and audience align with your campaign goals rather than just chasing viral numbers.
Here’s how you can approach it:
1. Define your campaign goal
1. Define your campaign goal
Begin by clearly outlining what you expect from a TikTok collaboration.
For example: “We’re a cruelty-free makeup brand, and we want influencers who can create short tutorials and honest product reviews that highlight our eyeshadow palettes to audiences aged 16–30.”
Writing this down helps you stay focused on the types of creators and content styles you need.
2. Search with a beauty-focused TikTok lens
2. Search with a beauty-focused TikTok lens
Generic influencer searches aren’t precise enough. Focus on makeup and beauty-specific context:
Keywords: “makeup TikTok,” “beauty tutorial TikTok,” “glam transformation,” “TikTok makeup reviews,” “makeup challenge.
Trends/Events: Who participates in trending sound clips tied to beauty looks, viral makeup challenges, product review trends, seasonal makeup looks (holiday glam, festival makeup)?
Competitor collabs: Which influencers have worked with beauty brands similar to yours (e.g., cruelty-free, vegan, affordable luxury)?
On Impulze, you can filter creators by niche (makeup/beauty), engagement rate, follower size, and location to build a curated list quickly.
3. Check engagement and audience quality
3. Check engagement and audience quality
Follower count alone doesn’t guarantee influence. Always verify:
Engagement — likes, comments, shares relative to followers, especially on beauty content.
Comment quality — are viewers asking questions about products, requesting tutorials, or giving feedback?
Audience demographics — ideally makeup-interested viewers in your target region and age bracket (e.g., 16–30). Analytics or media kits help confirm this.
Using SocialiQ gives you fast insights into engagement and audience breakdown directly on TikTok content.
4. Match influencer style with your brand
4. Match influencer style with your brand
Makeup influencers on TikTok cover different techniques and aesthetics. Choose those who fit your brand’s tone and audience:
Everyday makeup creators: natural looks, quick tutorials — great for mass-market products.
Glam / high-impact beauty: dramatic, bold looks, transformation videos — perfect for brands with vibrant palettes or statement products.
Product reviewers: honest demonstrations and first impressions — ideal for new launches or PR seeding.
Trend/challenge creators: content tied to currently trending sounds or effects — good for visibility and reach.
Inclusivity / diverse creators: focusing on varied skin tones, texture tips, and inclusive beauty — valuable for brands prioritizing diversity.
5. Start with small collaborations
5. Start with small collaborations
Instead of jumping straight into long-term partnerships, begin with smaller test collaborations:
A makeup tutorial or transformation featuring your product.
A product review or first-impressions video.
A branded makeup challenge tied to a trending sound or hashtag.
This lets you measure how audiences respond before scaling up to bigger campaigns.
Frequently Asked Questions
How do I find micro-influencers who actually convert?
How do I find micro-influencers who actually convert?
How do I find micro-influencers who actually convert?
Why focus on TikTok for makeup marketing?
Why focus on TikTok for makeup marketing?
Why focus on TikTok for makeup marketing?
What is the right price for a TikTok integration?
What is the right price for a TikTok integration?
What is the right price for a TikTok integration?
How can I spy on my competitors' beauty campaigns?
How can I spy on my competitors' beauty campaigns?
How can I spy on my competitors' beauty campaigns?
Should I ask for usage rights for the content?
Should I ask for usage rights for the content?
Should I ask for usage rights for the content?
How do I manage shipping products to 20+ creators?
How do I manage shipping products to 20+ creators?
How do I manage shipping products to 20+ creators?
What creates the best ROI: Trends or Reviews?
What creates the best ROI: Trends or Reviews?
What creates the best ROI: Trends or Reviews?


