Top 20 Makeup Influencers on Instagram

Top 20 Makeup Influencers on Instagram

Top 20 Makeup Influencers on Instagram

Instagram remains the ultimate digital runway for the beauty industry, offering a polished blend of artistry and aspiration. For agencies and D2C brands, connecting with the right makeup influencers here means tapping into a visually driven audience hungry for quality. We’ve scouted the creators who masterfully combine high-definition visuals with trusted recommendations to elevate your next campaign.

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How to Find Makeup Influencers on Instagram

How to Find Makeup Influencers on Instagram

Makeup and beauty content is one of the most vibrant categories on Instagram. From step-by-step tutorials and product reviews to transformational looks and everyday makeup reels, makeup influencers shape trends and consumer decisions across audiences. For beauty brands — whether you’re launching a new eyeshadow palette, a skincare-makeup hybrid, or professional tools — collaborating with Instagram makeup creators can deliver strong visibility and authenticity. The challenge is identifying influencers whose style, audience, and engagement align with your campaign’s goals and resonate with your target market.

Here’s how you can approach it:

Makeup and beauty content is one of the most vibrant categories on Instagram. From step-by-step tutorials and product reviews to transformational looks and everyday makeup reels, makeup influencers shape trends and consumer decisions across audiences. For beauty brands — whether you’re launching a new eyeshadow palette, a skincare-makeup hybrid, or professional tools — collaborating with Instagram makeup creators can deliver strong visibility and authenticity. The challenge is identifying influencers whose style, audience, and engagement align with your campaign’s goals and resonate with your target market.

Here’s how you can approach it:

Makeup and beauty content is one of the most vibrant categories on Instagram. From step-by-step tutorials and product reviews to transformational looks and everyday makeup reels, makeup influencers shape trends and consumer decisions across audiences. For beauty brands — whether you’re launching a new eyeshadow palette, a skincare-makeup hybrid, or professional tools — collaborating with Instagram makeup creators can deliver strong visibility and authenticity. The challenge is identifying influencers whose style, audience, and engagement align with your campaign’s goals and resonate with your target market.

Here’s how you can approach it:

1. Define your campaign goal

1. Define your campaign goal

Start by clearly outlining what you expect from the collaboration.

For example: “We’re a vegan makeup brand launching in the U.S., and we want influencers who can create tutorial posts and honest reviews highlighting our foundation range for women aged 18–35.”

Having this written ensures you stay focused on the types of creators who match your creative vision and audience needs.

2. Search with a makeup-focused Instagram lens

2. Search with a makeup-focused Instagram lens

Generic influencer searches won’t yield relevant results. Add beauty-specific and platform context:

  • Keywords: “makeup influencer,” “beauty blogger,” “IG beauty tutorial,” “Instagram makeup artist,” “beauty reels,” “makeup transformation.”

  • Trends/Events: Who posts about seasonal beauty looks, beauty brand launches, trending product swatches, or makeup challenges?

  • Competitor collabs: Which creators have already partnered with beauty brands that resemble your product’s niche (cruelty-free, high-end, budget, etc.)?

On Impulze, you can filter by niche (beauty/makeup), audience language and location, follower size, and engagement rate to instantly build a curated list.

3. Check engagement and audience quality

3. Check engagement and audience quality

Follower count alone doesn’t guarantee real influence. Always verify:

  • Engagement metrics — likes, comments, saves, and shares relative to follower size.

  • Comment relevance — do followers ask about products, application tips, or brand recommendations?

  • Audience demographics — look for creators whose followers match your target region, age range, and interests (e.g., beauty and skincare).

Tools like SocialiQ give quick insights into engagement and audience breakdown directly on Instagram.

4. Match influencer style with your brand

4. Match influencer style with your brand

Makeup influencers vary greatly in style and focus. Choose creators aligned with your brand messaging and positioning:

  • Tutorial and technique creators: educational makeup walkthroughs, application tips.

  • Transformation and glam artists: dramatic before-after content, event looks, creative artistry.

  • Product reviewers and swatchers: honest demonstrations and first impressions.

  • Everyday beauty creators: casual looks, quick routines, daily glam content.

Inclusive beauty influencers: creators focusing on diverse skin tones, texture tips, and accessibility.

5. Start with small collaborations

5. Start with small collaborations

Rather than jumping into long-term deals right away, begin with smaller tests to see how audiences engage:

  • A carousel or reel tutorial featuring your product in an everyday look.

  • A “first impressions” post or reel review of a new launch.

  • A short makeup challenge or trend participation using your product.

This lets you assess performance, audience resonance, and creator fit before scaling up to larger partnerships.

Frequently Asked Questions

How do I choose between a bridal artist and a beauty blogger?

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How do I choose between a bridal artist and a beauty blogger?

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How do I choose between a bridal artist and a beauty blogger?

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What is the best way to track Instagram ROI?

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What is the best way to track Instagram ROI?

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What is the best way to track Instagram ROI?

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Do Instagram Reels perform better than Posts?

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Do Instagram Reels perform better than Posts?

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Do Instagram Reels perform better than Posts?

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How much should I pay for an Instagram Reel?

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How much should I pay for an Instagram Reel?

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How much should I pay for an Instagram Reel?

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Can I see if an influencer has fake followers?

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Can I see if an influencer has fake followers?

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Can I see if an influencer has fake followers?

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How do I manage a campaign with 20 influencers?

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How do I manage a campaign with 20 influencers?

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How do I manage a campaign with 20 influencers?

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Why are regional influencers important?

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Why are regional influencers important?

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Why are regional influencers important?

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