Top 20 Makeup Influencers on Instagram
Top 20 Makeup Influencers on Instagram
Top 20 Makeup Influencers on Instagram
Instagram remains the ultimate digital runway for the beauty industry, offering a polished blend of artistry and aspiration. For agencies and D2C brands, connecting with the right makeup influencers here means tapping into a visually driven audience hungry for quality. We’ve scouted the creators who masterfully combine high-definition visuals with trusted recommendations to elevate your next campaign.


1
Mayar najib
@
mayar_najib
🇪🇬|🇦🇪 Video creator- influencer- Makeup Artist صاحبه قلم الروج الاحمر ❤️ لحجوزات الميكب @mayar_najib_mua businesses DM 📤
Followers
2.1M
ENGAGEMENT Rate
0.0069
%
Avg Likes ❤️:
14.5K
Mayar is a powerhouse for relatable beauty advice, often testing viral skincare hacks and masks. As one of the most engaging makeup influencers in the region, she simplifies complex routines, making her perfect for mass-market skincare brands.
Mayar najib
@
mayar_najib
🇪🇬|🇦🇪 Video creator- influencer- Makeup Artist صاحبه قلم الروج الاحمر ❤️ لحجوزات الميكب @mayar_najib_mua businesses DM 📤
1
Mayar is a powerhouse for relatable beauty advice, often testing viral skincare hacks and masks. As one of the most engaging makeup influencers in the region, she simplifies complex routines, making her perfect for mass-market skincare brands.
Mayar najib
@
mayar_najib
🇪🇬|🇦🇪 Video creator- influencer- Makeup Artist صاحبه قلم الروج الاحمر ❤️ لحجوزات الميكب @mayar_najib_mua businesses DM 📤
1
Followers
2.1M
ENGAGEMENT Rate
0.0069
%
Avg Likes ❤️:
14.5K
Mayar is a powerhouse for relatable beauty advice, often testing viral skincare hacks and masks. As one of the most engaging makeup influencers in the region, she simplifies complex routines, making her perfect for mass-market skincare brands.
2
Clarice
@
claricecutie
Singer, Movie Actress, Model, Makeup & Beauty Influencer 📞08119503070 ( WA for Business only ) Makeup Portfolio @facesbyclarice
Followers
1.4M
ENGAGEMENT Rate
0.0024
%
Avg Likes ❤️:
3.4K
Starting as a child star, Clarice has grown into a sophisticated lifestyle and beauty icon. She represents the next generation of beauty content creators, blending music with "Get Ready With Me" videos that resonate with Gen Z.
Clarice
@
claricecutie
Singer, Movie Actress, Model, Makeup & Beauty Influencer 📞08119503070 ( WA for Business only ) Makeup Portfolio @facesbyclarice
2
Starting as a child star, Clarice has grown into a sophisticated lifestyle and beauty icon. She represents the next generation of beauty content creators, blending music with "Get Ready With Me" videos that resonate with Gen Z.
Clarice
@
claricecutie
Singer, Movie Actress, Model, Makeup & Beauty Influencer 📞08119503070 ( WA for Business only ) Makeup Portfolio @facesbyclarice
2
Followers
1.4M
ENGAGEMENT Rate
0.0024
%
Avg Likes ❤️:
3.4K
Starting as a child star, Clarice has grown into a sophisticated lifestyle and beauty icon. She represents the next generation of beauty content creators, blending music with "Get Ready With Me" videos that resonate with Gen Z.
3
Soha Sallem
@
soha_sallem
🌟influencer ⭐️makeup خبيرة, stylist 🌟 lifestyle،skincare إدارة أعمال 0504830033 ⭐️ موثوق 711230 :GCAM🌟 شركة بريق الجمال Business owner ⭐️ 📍 🇸🇦 🇪🇬
Followers
517.3K
ENGAGEMENT Rate
0.0067
%
Avg Likes ❤️:
3.5K
Soha specializes in high-glam looks that demand attention. Her feed is a portfolio of precision and elegance, offering brands a partner who understands how to showcase pigmented products and long-wear foundations effectively.
Soha Sallem
@
soha_sallem
🌟influencer ⭐️makeup خبيرة, stylist 🌟 lifestyle،skincare إدارة أعمال 0504830033 ⭐️ موثوق 711230 :GCAM🌟 شركة بريق الجمال Business owner ⭐️ 📍 🇸🇦 🇪🇬
3
Soha specializes in high-glam looks that demand attention. Her feed is a portfolio of precision and elegance, offering brands a partner who understands how to showcase pigmented products and long-wear foundations effectively.
Soha Sallem
@
soha_sallem
🌟influencer ⭐️makeup خبيرة, stylist 🌟 lifestyle،skincare إدارة أعمال 0504830033 ⭐️ موثوق 711230 :GCAM🌟 شركة بريق الجمال Business owner ⭐️ 📍 🇸🇦 🇪🇬
3
Followers
517.3K
ENGAGEMENT Rate
0.0067
%
Avg Likes ❤️:
3.5K
Soha specializes in high-glam looks that demand attention. Her feed is a portfolio of precision and elegance, offering brands a partner who understands how to showcase pigmented products and long-wear foundations effectively.
4
Anniie Arif
@
anniiearif
✨Manchester / London 🎀Obsessed With Makeup, Fragrance & Everything Pretty! 📧 Anniiearif@gmail.com 🤍Top Influencer Of 2024 @traackr
Followers
494.6K
ENGAGEMENT Rate
0.0098
%
Avg Likes ❤️:
4.9K
Annie captures the magic of transformation with her engaging video edits. Her feed is dominated by fast-paced Instagram Reels tutorials, making her an ideal collaborator for brands launching new tools or complex palettes that need demonstration.
Anniie Arif
@
anniiearif
✨Manchester / London 🎀Obsessed With Makeup, Fragrance & Everything Pretty! 📧 Anniiearif@gmail.com 🤍Top Influencer Of 2024 @traackr
4
Annie captures the magic of transformation with her engaging video edits. Her feed is dominated by fast-paced Instagram Reels tutorials, making her an ideal collaborator for brands launching new tools or complex palettes that need demonstration.
Anniie Arif
@
anniiearif
✨Manchester / London 🎀Obsessed With Makeup, Fragrance & Everything Pretty! 📧 Anniiearif@gmail.com 🤍Top Influencer Of 2024 @traackr
4
Followers
494.6K
ENGAGEMENT Rate
0.0098
%
Avg Likes ❤️:
4.9K
Annie captures the magic of transformation with her engaging video edits. Her feed is dominated by fast-paced Instagram Reels tutorials, making her an ideal collaborator for brands launching new tools or complex palettes that need demonstration.
5
Ander Machado
@
andermachadooo
𝗠𝗮𝗸𝗲𝘂𝗽 𝗔𝗿𝘁𝗶𝘀𝘁 - 𝗕𝗲𝗮𝘂𝘁𝘆 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝚃𝙾𝚁𝚁𝙸𝚃𝙾𝙽 - Aɢᥱᥒᴅᥲ (ᥱ᥊ᥴᥣᥙ᥉ι᥎ᥲ )41 3242-3963 𝙼𝚊𝚚𝚞𝚒𝚊𝚐𝚎𝚗𝚜 𝚜𝚘𝚏𝚒𝚜𝚝𝚒𝚌𝚊𝚍𝚊𝚜 𝚙𝚊𝚛𝚊 𝚝𝚘𝚍𝚊𝚜 𝚘𝚌𝚊𝚜𝚒𝚘𝚎𝚜. 𝙰𝚄𝚃𝙷𝙴𝙽𝚃𝙸𝙲 & 𝙷𝙸𝙶𝙷-𝙲𝙻𝙰𝚂𝚂.
Followers
478.9K
ENGAGEMENT Rate
0.0066
%
Avg Likes ❤️:
3.2K
Ander brings a fresh, artistic perspective to the feed. Known for bold color choices and fearless experimentation, this creator appeals to a younger, edgier demographic looking for inspiration beyond the standard "no-makeup" look.
Ander Machado
@
andermachadooo
𝗠𝗮𝗸𝗲𝘂𝗽 𝗔𝗿𝘁𝗶𝘀𝘁 - 𝗕𝗲𝗮𝘂𝘁𝘆 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝚃𝙾𝚁𝚁𝙸𝚃𝙾𝙽 - Aɢᥱᥒᴅᥲ (ᥱ᥊ᥴᥣᥙ᥉ι᥎ᥲ )41 3242-3963 𝙼𝚊𝚚𝚞𝚒𝚊𝚐𝚎𝚗𝚜 𝚜𝚘𝚏𝚒𝚜𝚝𝚒𝚌𝚊𝚍𝚊𝚜 𝚙𝚊𝚛𝚊 𝚝𝚘𝚍𝚊𝚜 𝚘𝚌𝚊𝚜𝚒𝚘𝚎𝚜. 𝙰𝚄𝚃𝙷𝙴𝙽𝚃𝙸𝙲 & 𝙷𝙸𝙶𝙷-𝙲𝙻𝙰𝚂𝚂.
5
Ander brings a fresh, artistic perspective to the feed. Known for bold color choices and fearless experimentation, this creator appeals to a younger, edgier demographic looking for inspiration beyond the standard "no-makeup" look.
Ander Machado
@
andermachadooo
𝗠𝗮𝗸𝗲𝘂𝗽 𝗔𝗿𝘁𝗶𝘀𝘁 - 𝗕𝗲𝗮𝘂𝘁𝘆 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝚃𝙾𝚁𝚁𝙸𝚃𝙾𝙽 - Aɢᥱᥒᴅᥲ (ᥱ᥊ᥴᥣᥙ᥉ι᥎ᥲ )41 3242-3963 𝙼𝚊𝚚𝚞𝚒𝚊𝚐𝚎𝚗𝚜 𝚜𝚘𝚏𝚒𝚜𝚝𝚒𝚌𝚊𝚍𝚊𝚜 𝚙𝚊𝚛𝚊 𝚝𝚘𝚍𝚊𝚜 𝚘𝚌𝚊𝚜𝚒𝚘𝚎𝚜. 𝙰𝚄𝚃𝙷𝙴𝙽𝚃𝙸𝙲 & 𝙷𝙸𝙶𝙷-𝙲𝙻𝙰𝚂𝚂.
5
Followers
478.9K
ENGAGEMENT Rate
0.0066
%
Avg Likes ❤️:
3.2K
Ander brings a fresh, artistic perspective to the feed. Known for bold color choices and fearless experimentation, this creator appeals to a younger, edgier demographic looking for inspiration beyond the standard "no-makeup" look.
6
Jiya Sosa
@
jiyasosa
Entrepreneur Makeup Influencer & Educator Internationally certified Makeup Artist. Work Globally 🌎 India's Best Makeup Educator 🇮🇳
Followers
452.1K
ENGAGEMENT Rate
0.011
%
Avg Likes ❤️:
5.1K
Jiya is a titan in the Indian wedding industry, known for her intricate bridal makeovers. As one of the top bridal artistry experts, she offers premium brands direct access to the lucrative wedding season market.
Jiya Sosa
@
jiyasosa
Entrepreneur Makeup Influencer & Educator Internationally certified Makeup Artist. Work Globally 🌎 India's Best Makeup Educator 🇮🇳
6
Jiya is a titan in the Indian wedding industry, known for her intricate bridal makeovers. As one of the top bridal artistry experts, she offers premium brands direct access to the lucrative wedding season market.
Jiya Sosa
@
jiyasosa
Entrepreneur Makeup Influencer & Educator Internationally certified Makeup Artist. Work Globally 🌎 India's Best Makeup Educator 🇮🇳
6
Followers
452.1K
ENGAGEMENT Rate
0.011
%
Avg Likes ❤️:
5.1K
Jiya is a titan in the Indian wedding industry, known for her intricate bridal makeovers. As one of the top bridal artistry experts, she offers premium brands direct access to the lucrative wedding season market.
7
Heba Fawzi
@
itshebafawzii
PROFESSIONAL MAKEUP ARTIST INFLUENCER || UGC CREATOR 📽️ #بصور_اللي_بيعجبني_و_بس 📽️ Work: @makeup_by_heba_fawzii businessinquires:Dm
Followers
420.6K
ENGAGEMENT Rate
0.0059
%
Avg Likes ❤️:
2.5K
Heba combines lifestyle vlogging with beauty tips, creating a warm, community-focused vibe. Her recommendations feel like advice from a best friend, driving high trust and conversion for daily wear cosmetic products.
Heba Fawzi
@
itshebafawzii
PROFESSIONAL MAKEUP ARTIST INFLUENCER || UGC CREATOR 📽️ #بصور_اللي_بيعجبني_و_بس 📽️ Work: @makeup_by_heba_fawzii businessinquires:Dm
7
Heba combines lifestyle vlogging with beauty tips, creating a warm, community-focused vibe. Her recommendations feel like advice from a best friend, driving high trust and conversion for daily wear cosmetic products.
Heba Fawzi
@
itshebafawzii
PROFESSIONAL MAKEUP ARTIST INFLUENCER || UGC CREATOR 📽️ #بصور_اللي_بيعجبني_و_بس 📽️ Work: @makeup_by_heba_fawzii businessinquires:Dm
7
Followers
420.6K
ENGAGEMENT Rate
0.0059
%
Avg Likes ❤️:
2.5K
Heba combines lifestyle vlogging with beauty tips, creating a warm, community-focused vibe. Her recommendations feel like advice from a best friend, driving high trust and conversion for daily wear cosmetic products.
8
Amanda Mangili
@
amandamangili
Influencer PCD Deficiência 🎀 Moda, Makeup, Lifestyle 🌸Embaixadora @dermagebrasil 📩 leandro@ideosfera.me amanda.mangili@suba.gocreators.ag
Followers
387.4K
ENGAGEMENT Rate
0.0092
%
Avg Likes ❤️:
3.6K
Amanda’s feed is a curated gallery of elegance, often featuring high-end products and chic travels. She is the perfect match for luxury cosmetic showcases, positioning your brand alongside an aspirational lifestyle that followers adore.
Amanda Mangili
@
amandamangili
Influencer PCD Deficiência 🎀 Moda, Makeup, Lifestyle 🌸Embaixadora @dermagebrasil 📩 leandro@ideosfera.me amanda.mangili@suba.gocreators.ag
8
Amanda’s feed is a curated gallery of elegance, often featuring high-end products and chic travels. She is the perfect match for luxury cosmetic showcases, positioning your brand alongside an aspirational lifestyle that followers adore.
Amanda Mangili
@
amandamangili
Influencer PCD Deficiência 🎀 Moda, Makeup, Lifestyle 🌸Embaixadora @dermagebrasil 📩 leandro@ideosfera.me amanda.mangili@suba.gocreators.ag
8
Followers
387.4K
ENGAGEMENT Rate
0.0092
%
Avg Likes ❤️:
3.6K
Amanda’s feed is a curated gallery of elegance, often featuring high-end products and chic travels. She is the perfect match for luxury cosmetic showcases, positioning your brand alongside an aspirational lifestyle that followers adore.
9
Manar Gamil
@
manargamilmakeupartist
عروس والمرافقين🇸🇦الرياض للحجز واتس اب 0534227433 Specialized in camera makeup, influencer in the Middle East Sole Agents @pyramedia_group @nashwaaa
Followers
317.1K
ENGAGEMENT Rate
0.0021
%
Avg Likes ❤️:
0.7K
Based in Saudi Arabia, Manar delivers flawless, professional-grade artistry. Her content focuses on perfection and technique, making her a trusted authority for complexion products like concealers and setting powders.
Manar Gamil
@
manargamilmakeupartist
عروس والمرافقين🇸🇦الرياض للحجز واتس اب 0534227433 Specialized in camera makeup, influencer in the Middle East Sole Agents @pyramedia_group @nashwaaa
9
Based in Saudi Arabia, Manar delivers flawless, professional-grade artistry. Her content focuses on perfection and technique, making her a trusted authority for complexion products like concealers and setting powders.
Manar Gamil
@
manargamilmakeupartist
عروس والمرافقين🇸🇦الرياض للحجز واتس اب 0534227433 Specialized in camera makeup, influencer in the Middle East Sole Agents @pyramedia_group @nashwaaa
9
Followers
317.1K
ENGAGEMENT Rate
0.0021
%
Avg Likes ❤️:
0.7K
Based in Saudi Arabia, Manar delivers flawless, professional-grade artistry. Her content focuses on perfection and technique, making her a trusted authority for complexion products like concealers and setting powders.
10
Reena Sampson
@
reenaz_world
✝️Strong in Jesus Psalm 91 📍Chennai Influencer l content Creator l Makeup l Beauty l Skincare More videos are ⬇️
Followers
316.7K
ENGAGEMENT Rate
0.019
%
Avg Likes ❤️:
6.1K
Reena offers a diverse mix of content, from beauty hacks to lifestyle snippets. She stands out among makeup influencers for her versatility, allowing brands to integrate hair, skin, and makeup products into a single cohesive narrative.
Reena Sampson
@
reenaz_world
✝️Strong in Jesus Psalm 91 📍Chennai Influencer l content Creator l Makeup l Beauty l Skincare More videos are ⬇️
10
Reena offers a diverse mix of content, from beauty hacks to lifestyle snippets. She stands out among makeup influencers for her versatility, allowing brands to integrate hair, skin, and makeup products into a single cohesive narrative.
Reena Sampson
@
reenaz_world
✝️Strong in Jesus Psalm 91 📍Chennai Influencer l content Creator l Makeup l Beauty l Skincare More videos are ⬇️
10
Followers
316.7K
ENGAGEMENT Rate
0.019
%
Avg Likes ❤️:
6.1K
Reena offers a diverse mix of content, from beauty hacks to lifestyle snippets. She stands out among makeup influencers for her versatility, allowing brands to integrate hair, skin, and makeup products into a single cohesive narrative.
11
Donia Hamdy
@
doniadoka_official
Fashion blogger | Makeup & Hijab Model ………….| Influencer | ………………بنتنا قمر فكل احوالها
Followers
298.0K
ENGAGEMENT Rate
0.0073
%
Avg Likes ❤️:
2.2K
Donia brings a fun, energetic personality to her tutorials. Her approachable style breaks down intimidation barriers, making her an excellent partner for entry-level beauty brands or tools designed for beginners.
Donia Hamdy
@
doniadoka_official
Fashion blogger | Makeup & Hijab Model ………….| Influencer | ………………بنتنا قمر فكل احوالها
11
Donia brings a fun, energetic personality to her tutorials. Her approachable style breaks down intimidation barriers, making her an excellent partner for entry-level beauty brands or tools designed for beginners.
Donia Hamdy
@
doniadoka_official
Fashion blogger | Makeup & Hijab Model ………….| Influencer | ………………بنتنا قمر فكل احوالها
11
Followers
298.0K
ENGAGEMENT Rate
0.0073
%
Avg Likes ❤️:
2.2K
Donia brings a fun, energetic personality to her tutorials. Her approachable style breaks down intimidation barriers, making her an excellent partner for entry-level beauty brands or tools designed for beginners.
12
Alyona Yankovskaya
@
alyona_yankovskaya
Since 07.11📍Barcelona Makeup artist / Professional Actress / Model / Influencer
Followers
225.5K
ENGAGEMENT Rate
0.00059
%
Avg Likes ❤️:
0.1K
Splitting her time between Barcelona and St. Petersburg, Alyona embodies European chic. Her content sets visual aesthetic trends, offering fashion-forward beauty brands a global ambassador with a sophisticated, editorial edge.
Alyona Yankovskaya
@
alyona_yankovskaya
Since 07.11📍Barcelona Makeup artist / Professional Actress / Model / Influencer
12
Splitting her time between Barcelona and St. Petersburg, Alyona embodies European chic. Her content sets visual aesthetic trends, offering fashion-forward beauty brands a global ambassador with a sophisticated, editorial edge.
Alyona Yankovskaya
@
alyona_yankovskaya
Since 07.11📍Barcelona Makeup artist / Professional Actress / Model / Influencer
12
Followers
225.5K
ENGAGEMENT Rate
0.00059
%
Avg Likes ❤️:
0.1K
Splitting her time between Barcelona and St. Petersburg, Alyona embodies European chic. Her content sets visual aesthetic trends, offering fashion-forward beauty brands a global ambassador with a sophisticated, editorial edge.
13
Mukhi Singh
@
mukhisinghfp.india
𝐌𝐀𝐊𝐄𝐔𝐏 𝐏𝐑𝐎𝐃𝐔𝐂𝐓 𝐄𝐗𝐏𝐄𝐑𝐓 | 𝐈𝐍𝐅𝐋𝐔𝐄𝐍𝐂𝐄𝐑 2 STORES📍NIT-1 & Sec-15 Faridabad 🌟 100% AUTHENTIC 🌟 International Makeup 🌟 PAN INDIA 🚀 ☎️7011525698
Followers
213.0K
ENGAGEMENT Rate
0.01
%
Avg Likes ❤️:
2.2K
While primarily a fan community, this account aggregates high-engagement content related to celebrity style. Partnering here offers unique access to a dedicated fanbase that hangs on every detail of their idol’s look.
Mukhi Singh
@
mukhisinghfp.india
𝐌𝐀𝐊𝐄𝐔𝐏 𝐏𝐑𝐎𝐃𝐔𝐂𝐓 𝐄𝐗𝐏𝐄𝐑𝐓 | 𝐈𝐍𝐅𝐋𝐔𝐄𝐍𝐂𝐄𝐑 2 STORES📍NIT-1 & Sec-15 Faridabad 🌟 100% AUTHENTIC 🌟 International Makeup 🌟 PAN INDIA 🚀 ☎️7011525698
13
While primarily a fan community, this account aggregates high-engagement content related to celebrity style. Partnering here offers unique access to a dedicated fanbase that hangs on every detail of their idol’s look.
Mukhi Singh
@
mukhisinghfp.india
𝐌𝐀𝐊𝐄𝐔𝐏 𝐏𝐑𝐎𝐃𝐔𝐂𝐓 𝐄𝐗𝐏𝐄𝐑𝐓 | 𝐈𝐍𝐅𝐋𝐔𝐄𝐍𝐂𝐄𝐑 2 STORES📍NIT-1 & Sec-15 Faridabad 🌟 100% AUTHENTIC 🌟 International Makeup 🌟 PAN INDIA 🚀 ☎️7011525698
13
Followers
213.0K
ENGAGEMENT Rate
0.01
%
Avg Likes ❤️:
2.2K
While primarily a fan community, this account aggregates high-engagement content related to celebrity style. Partnering here offers unique access to a dedicated fanbase that hangs on every detail of their idol’s look.
14
Amisha Salunkhe
@
amimua1203
Celebrity mua & educator, influencer Attitude Makeup academy 93/Samarpan society, Flat-301, Pantnagar,Ghatkopar East Mumbai75 70660 09559, 8928471816
Followers
204.7K
ENGAGEMENT Rate
0.0027
%
Avg Likes ❤️:
0.6K
A celebrity makeup artist and educator based in Mumbai, Amisha teaches the "why" behind the "how." Her educational approach builds immense credibility, ideal for clinical skincare lines or pro-grade tools.
Amisha Salunkhe
@
amimua1203
Celebrity mua & educator, influencer Attitude Makeup academy 93/Samarpan society, Flat-301, Pantnagar,Ghatkopar East Mumbai75 70660 09559, 8928471816
14
A celebrity makeup artist and educator based in Mumbai, Amisha teaches the "why" behind the "how." Her educational approach builds immense credibility, ideal for clinical skincare lines or pro-grade tools.
Amisha Salunkhe
@
amimua1203
Celebrity mua & educator, influencer Attitude Makeup academy 93/Samarpan society, Flat-301, Pantnagar,Ghatkopar East Mumbai75 70660 09559, 8928471816
14
Followers
204.7K
ENGAGEMENT Rate
0.0027
%
Avg Likes ❤️:
0.6K
A celebrity makeup artist and educator based in Mumbai, Amisha teaches the "why" behind the "how." Her educational approach builds immense credibility, ideal for clinical skincare lines or pro-grade tools.
15
Marina Mamic
@
marinamamic
Makeup Artist / Content Creator / Influencer Spreading love & positivity 🫶🏼
Followers
191.1K
ENGAGEMENT Rate
0.019
%
Avg Likes ❤️:
3.7K
Marina is a viral sensation known for her mind-blowing celebrity transformations. Her ability to create editorial makeup looks that mimic famous faces makes her a viral marketing weapon for foundations and contouring kits.
Marina Mamic
@
marinamamic
Makeup Artist / Content Creator / Influencer Spreading love & positivity 🫶🏼
15
Marina is a viral sensation known for her mind-blowing celebrity transformations. Her ability to create editorial makeup looks that mimic famous faces makes her a viral marketing weapon for foundations and contouring kits.
Marina Mamic
@
marinamamic
Makeup Artist / Content Creator / Influencer Spreading love & positivity 🫶🏼
15
Followers
191.1K
ENGAGEMENT Rate
0.019
%
Avg Likes ❤️:
3.7K
Marina is a viral sensation known for her mind-blowing celebrity transformations. Her ability to create editorial makeup looks that mimic famous faces makes her a viral marketing weapon for foundations and contouring kits.
16
Maya
@
mayaa01__0
📍Riyadh Influencer, makeup artist DM&email for collab,invite, PR/UGC Email: maraamm019@gmail.com Don’t use my pictures,videos @yesstyle : MARAAM01
Followers
184.6K
ENGAGEMENT Rate
0.0028
%
Avg Likes ❤️:
0.5K
Maya creates soft, dreamy looks that highlight natural beauty. Her feed is a breath of fresh air, perfect for "clean beauty" brands and organic skincare lines looking to promote a healthy, glowing aesthetic.
Maya
@
mayaa01__0
📍Riyadh Influencer, makeup artist DM&email for collab,invite, PR/UGC Email: maraamm019@gmail.com Don’t use my pictures,videos @yesstyle : MARAAM01
16
Maya creates soft, dreamy looks that highlight natural beauty. Her feed is a breath of fresh air, perfect for "clean beauty" brands and organic skincare lines looking to promote a healthy, glowing aesthetic.
Maya
@
mayaa01__0
📍Riyadh Influencer, makeup artist DM&email for collab,invite, PR/UGC Email: maraamm019@gmail.com Don’t use my pictures,videos @yesstyle : MARAAM01
16
Followers
184.6K
ENGAGEMENT Rate
0.0028
%
Avg Likes ❤️:
0.5K
Maya creates soft, dreamy looks that highlight natural beauty. Her feed is a breath of fresh air, perfect for "clean beauty" brands and organic skincare lines looking to promote a healthy, glowing aesthetic.
17
Fatima
@
fatimathemua
📍dallas 📚beauty educator 💖makeup | lifestyle | family 📤contact@fatimathemua.com
Followers
180.0K
ENGAGEMENT Rate
0.084
%
Avg Likes ❤️:
15.2K
Fatima focuses on the artistry of the eyes, creating stunning, intricate liners and shadow blends. She is a go-to creator for mascara, eyeliner, and lash brands wanting to showcase precision and drama.
Fatima
@
fatimathemua
📍dallas 📚beauty educator 💖makeup | lifestyle | family 📤contact@fatimathemua.com
17
Fatima focuses on the artistry of the eyes, creating stunning, intricate liners and shadow blends. She is a go-to creator for mascara, eyeliner, and lash brands wanting to showcase precision and drama.
Fatima
@
fatimathemua
📍dallas 📚beauty educator 💖makeup | lifestyle | family 📤contact@fatimathemua.com
17
Followers
180.0K
ENGAGEMENT Rate
0.084
%
Avg Likes ❤️:
15.2K
Fatima focuses on the artistry of the eyes, creating stunning, intricate liners and shadow blends. She is a go-to creator for mascara, eyeliner, and lash brands wanting to showcase precision and drama.
18
Tasnim Ayman
@
tasneem.formakeup
💄 Makeup Artist | Beauty Influencer 🧿 📍 Based in UAE 🇦🇪 ✨ Bridal | Glam | Home Service 📩 For bookings & pr & collabs: +971554136191 WhatsApp 👇🏼
Followers
176.4K
ENGAGEMENT Rate
0.025
%
Avg Likes ❤️:
4.5K
Tasneem is a bridal specialist based in Indore, India. Her feed showcases real brides, offering authentic social proof for long-lasting makeup products that need to survive tears, sweat, and long wedding ceremonies.
Tasnim Ayman
@
tasneem.formakeup
💄 Makeup Artist | Beauty Influencer 🧿 📍 Based in UAE 🇦🇪 ✨ Bridal | Glam | Home Service 📩 For bookings & pr & collabs: +971554136191 WhatsApp 👇🏼
18
Tasneem is a bridal specialist based in Indore, India. Her feed showcases real brides, offering authentic social proof for long-lasting makeup products that need to survive tears, sweat, and long wedding ceremonies.
Tasnim Ayman
@
tasneem.formakeup
💄 Makeup Artist | Beauty Influencer 🧿 📍 Based in UAE 🇦🇪 ✨ Bridal | Glam | Home Service 📩 For bookings & pr & collabs: +971554136191 WhatsApp 👇🏼
18
Followers
176.4K
ENGAGEMENT Rate
0.025
%
Avg Likes ❤️:
4.5K
Tasneem is a bridal specialist based in Indore, India. Her feed showcases real brides, offering authentic social proof for long-lasting makeup products that need to survive tears, sweat, and long wedding ceremonies.
19
Zara Leinad
@
zaraleinadsignature
LUXURY MUA | BRIDALS | EVENTS BRAND INFLUENCER MAKEUP TRAINING @zaraleinad_makeupacademy
Followers
172.7K
ENGAGEMENT Rate
0.011
%
Avg Likes ❤️:
2.1K
Zara’s "Signature" look is all about polish and perfection. She caters to a clientele that values sophistication, making her an excellent partner for premium boutique brands and high-ticket beauty services.
Zara Leinad
@
zaraleinadsignature
LUXURY MUA | BRIDALS | EVENTS BRAND INFLUENCER MAKEUP TRAINING @zaraleinad_makeupacademy
19
Zara’s "Signature" look is all about polish and perfection. She caters to a clientele that values sophistication, making her an excellent partner for premium boutique brands and high-ticket beauty services.
Zara Leinad
@
zaraleinadsignature
LUXURY MUA | BRIDALS | EVENTS BRAND INFLUENCER MAKEUP TRAINING @zaraleinad_makeupacademy
19
Followers
172.7K
ENGAGEMENT Rate
0.011
%
Avg Likes ❤️:
2.1K
Zara’s "Signature" look is all about polish and perfection. She caters to a clientele that values sophistication, making her an excellent partner for premium boutique brands and high-ticket beauty services.
20
Tania Sarkar Paul
@
taniasarkarpaul
Beauty Influencer🔸Beauty Salon🔸 Owner of @timelessbeauty_by_taniaz 📍Facebook 600k+ 📍YouTube 80k+ ☎️8250898248 DM ONLY FOR PAID COLAB Links👇
Followers
172.7K
ENGAGEMENT Rate
0.011
%
Avg Likes ❤️:
2.0K
Tania runs a prominent makeup studio in Siliguri. Her content revolves around real client satisfaction and masterclasses, solidifying her status as one of the most reliable makeup influencers for regional Indian marketing campaigns.
Tania Sarkar Paul
@
taniasarkarpaul
Beauty Influencer🔸Beauty Salon🔸 Owner of @timelessbeauty_by_taniaz 📍Facebook 600k+ 📍YouTube 80k+ ☎️8250898248 DM ONLY FOR PAID COLAB Links👇
20
Tania runs a prominent makeup studio in Siliguri. Her content revolves around real client satisfaction and masterclasses, solidifying her status as one of the most reliable makeup influencers for regional Indian marketing campaigns.
Tania Sarkar Paul
@
taniasarkarpaul
Beauty Influencer🔸Beauty Salon🔸 Owner of @timelessbeauty_by_taniaz 📍Facebook 600k+ 📍YouTube 80k+ ☎️8250898248 DM ONLY FOR PAID COLAB Links👇
20
Followers
172.7K
ENGAGEMENT Rate
0.011
%
Avg Likes ❤️:
2.0K
Tania runs a prominent makeup studio in Siliguri. Her content revolves around real client satisfaction and masterclasses, solidifying her status as one of the most reliable makeup influencers for regional Indian marketing campaigns.
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How to Find Makeup Influencers on Instagram
How to Find Makeup Influencers on Instagram
Makeup and beauty content is one of the most vibrant categories on Instagram. From step-by-step tutorials and product reviews to transformational looks and everyday makeup reels, makeup influencers shape trends and consumer decisions across audiences. For beauty brands — whether you’re launching a new eyeshadow palette, a skincare-makeup hybrid, or professional tools — collaborating with Instagram makeup creators can deliver strong visibility and authenticity. The challenge is identifying influencers whose style, audience, and engagement align with your campaign’s goals and resonate with your target market.
Here’s how you can approach it:
Makeup and beauty content is one of the most vibrant categories on Instagram. From step-by-step tutorials and product reviews to transformational looks and everyday makeup reels, makeup influencers shape trends and consumer decisions across audiences. For beauty brands — whether you’re launching a new eyeshadow palette, a skincare-makeup hybrid, or professional tools — collaborating with Instagram makeup creators can deliver strong visibility and authenticity. The challenge is identifying influencers whose style, audience, and engagement align with your campaign’s goals and resonate with your target market.
Here’s how you can approach it:
Makeup and beauty content is one of the most vibrant categories on Instagram. From step-by-step tutorials and product reviews to transformational looks and everyday makeup reels, makeup influencers shape trends and consumer decisions across audiences. For beauty brands — whether you’re launching a new eyeshadow palette, a skincare-makeup hybrid, or professional tools — collaborating with Instagram makeup creators can deliver strong visibility and authenticity. The challenge is identifying influencers whose style, audience, and engagement align with your campaign’s goals and resonate with your target market.
Here’s how you can approach it:
1. Define your campaign goal
1. Define your campaign goal
Start by clearly outlining what you expect from the collaboration.
For example: “We’re a vegan makeup brand launching in the U.S., and we want influencers who can create tutorial posts and honest reviews highlighting our foundation range for women aged 18–35.”
Having this written ensures you stay focused on the types of creators who match your creative vision and audience needs.
2. Search with a makeup-focused Instagram lens
2. Search with a makeup-focused Instagram lens
Generic influencer searches won’t yield relevant results. Add beauty-specific and platform context:
Keywords: “makeup influencer,” “beauty blogger,” “IG beauty tutorial,” “Instagram makeup artist,” “beauty reels,” “makeup transformation.”
Trends/Events: Who posts about seasonal beauty looks, beauty brand launches, trending product swatches, or makeup challenges?
Competitor collabs: Which creators have already partnered with beauty brands that resemble your product’s niche (cruelty-free, high-end, budget, etc.)?
On Impulze, you can filter by niche (beauty/makeup), audience language and location, follower size, and engagement rate to instantly build a curated list.
3. Check engagement and audience quality
3. Check engagement and audience quality
Follower count alone doesn’t guarantee real influence. Always verify:
Engagement metrics — likes, comments, saves, and shares relative to follower size.
Comment relevance — do followers ask about products, application tips, or brand recommendations?
Audience demographics — look for creators whose followers match your target region, age range, and interests (e.g., beauty and skincare).
Tools like SocialiQ give quick insights into engagement and audience breakdown directly on Instagram.
4. Match influencer style with your brand
4. Match influencer style with your brand
Makeup influencers vary greatly in style and focus. Choose creators aligned with your brand messaging and positioning:
Tutorial and technique creators: educational makeup walkthroughs, application tips.
Transformation and glam artists: dramatic before-after content, event looks, creative artistry.
Product reviewers and swatchers: honest demonstrations and first impressions.
Everyday beauty creators: casual looks, quick routines, daily glam content.
Inclusive beauty influencers: creators focusing on diverse skin tones, texture tips, and accessibility.
5. Start with small collaborations
5. Start with small collaborations
Rather than jumping into long-term deals right away, begin with smaller tests to see how audiences engage:
A carousel or reel tutorial featuring your product in an everyday look.
A “first impressions” post or reel review of a new launch.
A short makeup challenge or trend participation using your product.
This lets you assess performance, audience resonance, and creator fit before scaling up to larger partnerships.
Frequently Asked Questions
How do I choose between a bridal artist and a beauty blogger?
How do I choose between a bridal artist and a beauty blogger?
How do I choose between a bridal artist and a beauty blogger?
What is the best way to track Instagram ROI?
What is the best way to track Instagram ROI?
What is the best way to track Instagram ROI?
Do Instagram Reels perform better than Posts?
Do Instagram Reels perform better than Posts?
Do Instagram Reels perform better than Posts?
How much should I pay for an Instagram Reel?
How much should I pay for an Instagram Reel?
How much should I pay for an Instagram Reel?
Can I see if an influencer has fake followers?
Can I see if an influencer has fake followers?
Can I see if an influencer has fake followers?
How do I manage a campaign with 20 influencers?
How do I manage a campaign with 20 influencers?
How do I manage a campaign with 20 influencers?
Why are regional influencers important?
Why are regional influencers important?
Why are regional influencers important?
