Top 20 Korean YouTubers in 2025

Top 20 Korean YouTubers in 2025

Top 20 Korean YouTubers in 2025

These top Korean YouTubers are entertaining millions with unique content that blends culture, creativity, and consistency. Whether it's lifestyle vlogs, beauty tutorials, or behind-the-scenes moments, these creators are the face of Korea’s online influence. If you're building a brand in Asia, these YouTubers should be on your radar.

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How to Find YouTube Influencers in South Korea

How to Find YouTube Influencers in South Korea

South Korea isn’t just K-pop and K-dramas, its YouTube scene is exploding with creators who influence fashion, beauty, gaming, travel, and lifestyle choices every single day. For brands, this is a huge opportunity. 

The tricky part? Cutting through the noise to find Korean YouTubers who will actually connect with your audience and drive results.

Here’s a step-by-step way to make it easier.

South Korea isn’t just K-pop and K-dramas, its YouTube scene is exploding with creators who influence fashion, beauty, gaming, travel, and lifestyle choices every single day. For brands, this is a huge opportunity. 

The tricky part? Cutting through the noise to find Korean YouTubers who will actually connect with your audience and drive results.

Here’s a step-by-step way to make it easier.

South Korea isn’t just K-pop and K-dramas, its YouTube scene is exploding with creators who influence fashion, beauty, gaming, travel, and lifestyle choices every single day. For brands, this is a huge opportunity. 

The tricky part? Cutting through the noise to find Korean YouTubers who will actually connect with your audience and drive results.

Here’s a step-by-step way to make it easier.

1. Define your goal clearly

1. Define your goal clearly

Without a goal, you’ll get lost in endless recommendation videos. Write one clear line that captures what you want.

Example: “We’re a skincare brand entering Seoul, and we want Korean YouTubers who can create tutorials and GRWM (get ready with me) videos that drive product trials for women aged 18–30.”

That simple line becomes your North Star during influencer discovery.

2. Search in the right places

2. Search in the right places

Instead of browsing aimlessly, focus on where Korean audiences already engage:

  • Keywords: “Korean skincare review,” “Seoul streetwear haul,” “Korean gaming streamer.”

  • Competitor collabs: Which creators already worked with brands similar to yours?

  • Niche communities: Check categories like mukbang, fashion try-ons, or K-beauty routines.

On Impulze, you can shortcut this process with filters for location, niche, and brands they worked with, follower range — perfect for building a targeted Korean YouTuber list in minutes.

3. Look at engagement, not just fame

3. Look at engagement, not just fame

It’s common to see huge subscriber numbers in Korea, but that doesn’t always mean influence. Check:

  • Do their videos get steady views relative to subscribers?

  • Are comments interactive? Example: “Where can I buy this serum in Seoul?” or “Is this available on Coupang?”

Using SocialiQ, you can instantly see engagement rates without manual math.



4. Test for cultural and brand alignment

4. Test for cultural and brand alignment

Korean audiences value authenticity and aesthetics. Look for creators whose style matches your brand:

  • Beauty brands: Focus on K-beauty reviewers who share ingredient breakdowns and tutorials.

  • Tech brands: Gaming and unboxing channels that highlight product features.

  • Fashion brands: Daily vlogs showing Seoul streetwear or minimalist styling.

5. Run a small pilot collaboration

5. Run a small pilot collaboration

Start lean. For example:

  • A short skincare routine video.

  • A Seoul café vlog featuring your product naturally.

  • A YouTube Short highlighting a quick “before and after.”

With Impulze, you can track which Korean YouTubers have done paid brand work before, analyze engagement data, and save them into campaign lists to test multiple partnerships quickly.

Frequently Asked Questions

Who are the most popular Korean YouTubers right now?

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Who are the most popular Korean YouTubers right now?

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Who are the most popular Korean YouTubers right now?

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How do Korean YouTubers attract international viewers?

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How do Korean YouTubers attract international viewers?

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How do Korean YouTubers attract international viewers?

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Can brands collaborate with Korean ASMR or mukbang creators?

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Can brands collaborate with Korean ASMR or mukbang creators?

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Can brands collaborate with Korean ASMR or mukbang creators?

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Where can I find rising Korean YouTubers in 2025?

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Where can I find rising Korean YouTubers in 2025?

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Where can I find rising Korean YouTubers in 2025?

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What categories are Korean YouTubers best known for?

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What categories are Korean YouTubers best known for?

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What categories are Korean YouTubers best known for?

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How much do Korean YouTubers charge for brand deals?

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How much do Korean YouTubers charge for brand deals?

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How much do Korean YouTubers charge for brand deals?

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Are Korean YouTubers good for global campaigns?

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Are Korean YouTubers good for global campaigns?

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Are Korean YouTubers good for global campaigns?

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