Top 30 Korean Makeup Artists on Instagram

Top 30 Korean Makeup Artists on Instagram

Top 30 Korean Makeup Artists on Instagram

From soft K-beauty looks to bold editorial glam, these Korean makeup artists are setting trends around the world. Whether you’re looking to partner with Korean makeup influencers or follow the latest in beauty, this list features the most talented names transforming Instagram into a canvas of creativity.

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How to Find Korean Makeup Artists on Instagram

How to Find Korean Makeup Artists on Instagram

K-beauty is now a billion-dollar global industry, and Instagram is where its influence spreads fastest. Korean makeup artists lead the charge, with millions of followers hooked on their tutorials, transformations, and product reviews. 

From Seoul to Busan, these creators shape what beauty lovers buy. For brands, the opportunity is massive if you know how to find the right fit.

Here’s how you can find them:

K-beauty is now a billion-dollar global industry, and Instagram is where its influence spreads fastest. Korean makeup artists lead the charge, with millions of followers hooked on their tutorials, transformations, and product reviews. 

From Seoul to Busan, these creators shape what beauty lovers buy. For brands, the opportunity is massive if you know how to find the right fit.

Here’s how you can find them:

K-beauty is now a billion-dollar global industry, and Instagram is where its influence spreads fastest. Korean makeup artists lead the charge, with millions of followers hooked on their tutorials, transformations, and product reviews. 

From Seoul to Busan, these creators shape what beauty lovers buy. For brands, the opportunity is massive if you know how to find the right fit.

Here’s how you can find them:

1. Define your campaign objective

1. Define your campaign objective

Start with a clear intent statement.

Example: “We’re a skincare brand in Korea, and we want Instagram makeup artists who can create tutorials that resonate with women aged 20–35.”

This ensures your search is targeted instead of chasing every trending beauty page.

2. Search with a Korean context

2. Search with a Korean context

Avoid generic searches like “makeup influencer.” Add local cues:

  • Keywords: “Seoul bridal makeup,” “Busan beauty influencer,” “K-beauty Instagram creator.”

  • Events: Who posts around Seoul Fashion Week or K-beauty launches?

  • Competitor collabs: Which artists are already promoting brands similar to yours?

On Impulze, you can filter by country, city, niche, and engagement to instantly build a Korea-focused beauty list.

3. Check engagement and audience demographics

3. Check engagement and audience demographics

Some Korean creators attract global audiences. Make sure their followers include your target market:

  • Engagement ratio (likes, saves, comments).

  • Comments in Korean showing local engagement (“어디서 이 제품을 살 수 있나요?” {“Where can I buy this product?”).

  • Analytics confirming the Korean audience share.

Our free Chrome extension SocialiQ simplifies this by providing instant engagement insights.

4. Match brand identity with creator style

4. Match brand identity with creator style

K-beauty fans value authenticity and expertise. Align with creators who fit your niche:

  • Skincare brands: everyday routines and tutorial reels.

  • Cosmetics brands: transformation looks, GRWM videos, or product tests.

  • Luxury brands: high-fashion makeup, editorial shoots, or celebrity collabs.

5. Test with small campaigns

5. Test with small campaigns

Don’t commit to long contracts too early. Start with:

  • A GRWM reel featuring your product.

  • A before-and-after tutorial.

  • A short review post integrated into their routine.

With Impulze, you can find Korean Makeup Artists on Instagram, analyze them, save profiles, outreach them, track collaborations, and measure results before scaling up to bigger partnerships.

Frequently Asked Questions

How did you choose these Korean makeup artists for the list?

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How did you choose these Korean makeup artists for the list?

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How did you choose these Korean makeup artists for the list?

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Can I work with these Korean makeup influencers for my brand?

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Can I work with these Korean makeup influencers for my brand?

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Can I work with these Korean makeup influencers for my brand?

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Are these makeup artists also focused on skincare and beauty lifestyle?

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Are these makeup artists also focused on skincare and beauty lifestyle?

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Are these makeup artists also focused on skincare and beauty lifestyle?

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Which creators are leading Korean makeup trends in 2025?

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Which creators are leading Korean makeup trends in 2025?

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Which creators are leading Korean makeup trends in 2025?

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Can I search by niche, location, or follower count?

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Can I search by niche, location, or follower count?

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Can I search by niche, location, or follower count?

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Are these creators suitable for global brand campaigns?

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Are these creators suitable for global brand campaigns?

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Are these creators suitable for global brand campaigns?

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How can I track ROI when working with Korean makeup artists?

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How can I track ROI when working with Korean makeup artists?

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How can I track ROI when working with Korean makeup artists?

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