Italy’s digital space is exploding with young talent who capture hearts and drive trends. For brands targeting families, these pint-sized creators are powerful allies. We have selected the most engaging kid influencers who turn playtime into serious engagement, offering agencies and D2C brands a direct path to Italian households and the lucrative Gen Alpha market.
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Check who is following them, are their followers real, which brands they have collaborated with, and much more!
Engagement Rates
Fake Followers
Audience Details
Past Brand Collboration
And much more.
Start by clearly outlining what you expect from a collaboration.
For example: “We’re a toy brand in Italy, and we want kid influencers who can create playful unboxing videos and fun activity clips for families with children aged 5–12.”
Having this written ensures you stay focused on the right kind of creators and content style.
Generic “influencer” searches won’t get you precise matches. Add kid-specific and local context:
Keywords: “kid influencer Italy,” “bambini TikTok Italia,” “giocattoli YouTuber Italia,” “family creator Italy.”
Trends/Events: Who posts about Italian toy trends, family activities, school-holiday content, Festa della Mamma/Dad, school events?
Competitor collabs: Which kid influencers in Italy have already worked with family-oriented or children’s brands?
Using a tool like Impulze, you can filter creators by niche (kid / family), location (Italy), follower size, and engagement to build an Italy-specific list.
Follower counts don’t always equal real influence — especially with young creators. Always verify:
Engagement — likes, comments, and shares relative to follower count.
Comments showing genuine parent/child interest (questions from parents, excitement from kids).
Analytics or media kits confirming audiences are family-oriented and appropriate for your target age group.
Tools like SocialiQ help you get fast engagement and audience insights directly on Instagram, TikTok, or YouTube.
Kid influencers in Italy produce a variety of content. Choose creators whose style fits your brand:
Toy and game reviewers: unboxing and gameplay videos.
Family vloggers: daily life, fun challenges, home activities.
Creative play/learning creators: educational games, arts/crafts, DIY play.
Dance/performance kids: short performances, age-appropriate challenges.
Your campaign will feel more authentic when the influencer’s usual content and tone match your product category.
Rather than committing to a large campaign right away, begin with smaller partnerships to test fit and engagement:
A short unboxing or demonstration video featuring your product.
A family challenge video incorporating your brand.
A lifestyle clip where the kid influencer naturally interacts with your product.
This allows you to evaluate content performance and audience feedback before scaling to larger partnerships.
