Top 10 Kid Influencers in Italy
Top 10 Kid Influencers in Italy
Top 10 Kid Influencers in Italy
Italy’s digital space is exploding with young talent who capture hearts and drive trends. For brands targeting families, these pint-sized creators are powerful allies. We have selected the most engaging kid influencers who turn playtime into serious engagement, offering agencies and D2C brands a direct path to Italian households and the lucrative Gen Alpha market.
1
Melissa & Manuel
@
melissa_manuel_and_mum
Model 💎Collaborazioni 📩 ❌PROFILO GESTITO DALLA MAMMA @donatella_m2 ❌ My agency @topkidsagency 💎
Followers
20.2K
ENGAGEMENT Rate
0.9
%
Avg Likes ❤️:
0.2K
This sibling duo, managed by their mom, captures the chaotic joy of Italian family vloggers. Their feed is packed with relatable sketches and challenges, making them perfect for mass-market toys and FMCG brands seeking high-energy, authentic promotion.
Melissa & Manuel
@
melissa_manuel_and_mum
Model 💎Collaborazioni 📩 ❌PROFILO GESTITO DALLA MAMMA @donatella_m2 ❌ My agency @topkidsagency 💎
1
This sibling duo, managed by their mom, captures the chaotic joy of Italian family vloggers. Their feed is packed with relatable sketches and challenges, making them perfect for mass-market toys and FMCG brands seeking high-energy, authentic promotion.
Melissa & Manuel
@
melissa_manuel_and_mum
Model 💎Collaborazioni 📩 ❌PROFILO GESTITO DALLA MAMMA @donatella_m2 ❌ My agency @topkidsagency 💎
1
Followers
20.2K
ENGAGEMENT Rate
0.9
%
Avg Likes ❤️:
0.2K
This sibling duo, managed by their mom, captures the chaotic joy of Italian family vloggers. Their feed is packed with relatable sketches and challenges, making them perfect for mass-market toys and FMCG brands seeking high-energy, authentic promotion.
2
Mattia D’Angelo
@
mattiamodel_official
👩👦Profile run by @domy_mamma_tre_punto_zero Italy🇮🇹 Mother agency @castingkids_studios 🔗 @modamodakids World 🌍 @sugar__kids
Followers
23.1K
ENGAGEMENT Rate
1.22
%
Avg Likes ❤️:
0.3K
Mattia is a rising star in the acting and lifestyle world. With a polished look and charismatic presence, he appeals to a slightly older demographic, ideal for fashion brands and tech gadgets targeting the Gen Alpha marketing segment.
Mattia D’Angelo
@
mattiamodel_official
👩👦Profile run by @domy_mamma_tre_punto_zero Italy🇮🇹 Mother agency @castingkids_studios 🔗 @modamodakids World 🌍 @sugar__kids
2
Mattia is a rising star in the acting and lifestyle world. With a polished look and charismatic presence, he appeals to a slightly older demographic, ideal for fashion brands and tech gadgets targeting the Gen Alpha marketing segment.
Mattia D’Angelo
@
mattiamodel_official
👩👦Profile run by @domy_mamma_tre_punto_zero Italy🇮🇹 Mother agency @castingkids_studios 🔗 @modamodakids World 🌍 @sugar__kids
2
Followers
23.1K
ENGAGEMENT Rate
1.22
%
Avg Likes ❤️:
0.3K
Mattia is a rising star in the acting and lifestyle world. With a polished look and charismatic presence, he appeals to a slightly older demographic, ideal for fashion brands and tech gadgets targeting the Gen Alpha marketing segment.
3
Canale Nikita
@
canalenikita_youtuber
Youtuber , Attore, Kids model Insta di mia Mamma : masha.social https://www.instagram.com/masha.social/ #nikita #canalenikita #mashasocial
Followers
1.9K
ENGAGEMENT Rate
1.31
%
Avg Likes ❤️:
0.0K
Nikita is a powerhouse in the entertainment space, originally famous for toy unboxing channels on YouTube. Her Instagram offers a behind-the-scenes look at her colorful life, offering brands massive reach for games, events, and school-related products.
Canale Nikita
@
canalenikita_youtuber
Youtuber , Attore, Kids model Insta di mia Mamma : masha.social https://www.instagram.com/masha.social/ #nikita #canalenikita #mashasocial
3
Nikita is a powerhouse in the entertainment space, originally famous for toy unboxing channels on YouTube. Her Instagram offers a behind-the-scenes look at her colorful life, offering brands massive reach for games, events, and school-related products.
Canale Nikita
@
canalenikita_youtuber
Youtuber , Attore, Kids model Insta di mia Mamma : masha.social https://www.instagram.com/masha.social/ #nikita #canalenikita #mashasocial
3
Followers
1.9K
ENGAGEMENT Rate
1.31
%
Avg Likes ❤️:
0.0K
Nikita is a powerhouse in the entertainment space, originally famous for toy unboxing channels on YouTube. Her Instagram offers a behind-the-scenes look at her colorful life, offering brands massive reach for games, events, and school-related products.
4
Barbone Gabriele
@
gabrieleblueyes08
🎬 Actor 📷 Model/Influencer DM:info/collabs 🔞 Account managed by my parents ⛔ Do not repost w/out permission
Followers
31.9K
ENGAGEMENT Rate
8.54
%
Avg Likes ❤️:
2.5K
Known for his striking blue eyes, Gabriele is a professional model in the making. He stands out among kid influencers for his photogenic editorial style, making him a top pick for luxury children's wear and commercial modeling campaigns.
Barbone Gabriele
@
gabrieleblueyes08
🎬 Actor 📷 Model/Influencer DM:info/collabs 🔞 Account managed by my parents ⛔ Do not repost w/out permission
4
Known for his striking blue eyes, Gabriele is a professional model in the making. He stands out among kid influencers for his photogenic editorial style, making him a top pick for luxury children's wear and commercial modeling campaigns.
Barbone Gabriele
@
gabrieleblueyes08
🎬 Actor 📷 Model/Influencer DM:info/collabs 🔞 Account managed by my parents ⛔ Do not repost w/out permission
4
Followers
31.9K
ENGAGEMENT Rate
8.54
%
Avg Likes ❤️:
2.5K
Known for his striking blue eyes, Gabriele is a professional model in the making. He stands out among kid influencers for his photogenic editorial style, making him a top pick for luxury children's wear and commercial modeling campaigns.
5
Mia Annabelle Di Vaio
@
miaannabelledivaio
🎀Sister of @nathanleonedivaio - @leonardoliamdivaio - @filibertonoahdivaio ♥️ account managed by mom @eleonorabrunaccidivaio & dad @marianodivaio
Followers
22.0K
ENGAGEMENT Rate
68.63
%
Avg Likes ❤️:
14.9K
As the "princess" of the Di Vaio dynasty, Mia’s feed is a gallery of sweetness and high-end fashion. She is the ultimate muse for premium children's fashion models, showcasing luxury outfits with a natural, adorable charm that parents love.
Mia Annabelle Di Vaio
@
miaannabelledivaio
🎀Sister of @nathanleonedivaio - @leonardoliamdivaio - @filibertonoahdivaio ♥️ account managed by mom @eleonorabrunaccidivaio & dad @marianodivaio
5
As the "princess" of the Di Vaio dynasty, Mia’s feed is a gallery of sweetness and high-end fashion. She is the ultimate muse for premium children's fashion models, showcasing luxury outfits with a natural, adorable charm that parents love.
Mia Annabelle Di Vaio
@
miaannabelledivaio
🎀Sister of @nathanleonedivaio - @leonardoliamdivaio - @filibertonoahdivaio ♥️ account managed by mom @eleonorabrunaccidivaio & dad @marianodivaio
5
Followers
22.0K
ENGAGEMENT Rate
68.63
%
Avg Likes ❤️:
14.9K
As the "princess" of the Di Vaio dynasty, Mia’s feed is a gallery of sweetness and high-end fashion. She is the ultimate muse for premium children's fashion models, showcasing luxury outfits with a natural, adorable charm that parents love.
6
Filiberto Noah Di Vaio
@
filibertonoahdivaio
Here I am! Filiberto Noah. Brother of @nathanleonedivaio and @leonardoliamdivaio Account managed by dad & mom @marianodivaio @eleonorabrunaccidivaio
Followers
78.8K
ENGAGEMENT Rate
9
%
Avg Likes ❤️:
7.0K
Filiberto brings a playful, cheeky energy to the famous family's portfolio. His content often highlights brotherly bonds and fun outings, making him a great fit for travel destinations and lifestyle brands looking to tap into Italy parenting trends.
Filiberto Noah Di Vaio
@
filibertonoahdivaio
Here I am! Filiberto Noah. Brother of @nathanleonedivaio and @leonardoliamdivaio Account managed by dad & mom @marianodivaio @eleonorabrunaccidivaio
6
Filiberto brings a playful, cheeky energy to the famous family's portfolio. His content often highlights brotherly bonds and fun outings, making him a great fit for travel destinations and lifestyle brands looking to tap into Italy parenting trends.
Filiberto Noah Di Vaio
@
filibertonoahdivaio
Here I am! Filiberto Noah. Brother of @nathanleonedivaio and @leonardoliamdivaio Account managed by dad & mom @marianodivaio @eleonorabrunaccidivaio
6
Followers
78.8K
ENGAGEMENT Rate
9
%
Avg Likes ❤️:
7.0K
Filiberto brings a playful, cheeky energy to the famous family's portfolio. His content often highlights brotherly bonds and fun outings, making him a great fit for travel destinations and lifestyle brands looking to tap into Italy parenting trends.
7
Cloe carpino
@
cloe_carpino_real
🏇🏻🇮🇹Italian rider 📸Kid italian model 📲Influencer @carpe_diem_academy_ Non usare foto senza consenso
Followers
137.0K
ENGAGEMENT Rate
0.46
%
Avg Likes ❤️:
0.6K
Cloe combines fashion with her passion for horse riding. Her equestrian-chic aesthetic sets her apart, offering a niche but highly engaged platform for sportswear, outdoor gear, and lifestyle brands that value elegance and activity.
Cloe carpino
@
cloe_carpino_real
🏇🏻🇮🇹Italian rider 📸Kid italian model 📲Influencer @carpe_diem_academy_ Non usare foto senza consenso
7
Cloe combines fashion with her passion for horse riding. Her equestrian-chic aesthetic sets her apart, offering a niche but highly engaged platform for sportswear, outdoor gear, and lifestyle brands that value elegance and activity.
Cloe carpino
@
cloe_carpino_real
🏇🏻🇮🇹Italian rider 📸Kid italian model 📲Influencer @carpe_diem_academy_ Non usare foto senza consenso
7
Followers
137.0K
ENGAGEMENT Rate
0.46
%
Avg Likes ❤️:
0.6K
Cloe combines fashion with her passion for horse riding. Her equestrian-chic aesthetic sets her apart, offering a niche but highly engaged platform for sportswear, outdoor gear, and lifestyle brands that value elegance and activity.
8
Leonardo Liam Di Vaio
@
leonardoliamdivaio
I’m Leonardo Liam Brother of @nathanleonedivaio and @filibertonoahdivaio Account managed by dad & mom @marianodivaio @eleonorabrunaccidivaio
Followers
90.9K
ENGAGEMENT Rate
64.64
%
Avg Likes ❤️:
58.3K
Another member of the Di Vaio clan, Leonardo shares the spotlight with his siblings but has his own distinct style. His posts often feature smart-casual looks, positioning him well for clothing retailers and educational content creators partnering on back-to-school campaigns.
Leonardo Liam Di Vaio
@
leonardoliamdivaio
I’m Leonardo Liam Brother of @nathanleonedivaio and @filibertonoahdivaio Account managed by dad & mom @marianodivaio @eleonorabrunaccidivaio
8
Another member of the Di Vaio clan, Leonardo shares the spotlight with his siblings but has his own distinct style. His posts often feature smart-casual looks, positioning him well for clothing retailers and educational content creators partnering on back-to-school campaigns.
Leonardo Liam Di Vaio
@
leonardoliamdivaio
I’m Leonardo Liam Brother of @nathanleonedivaio and @filibertonoahdivaio Account managed by dad & mom @marianodivaio @eleonorabrunaccidivaio
8
Followers
90.9K
ENGAGEMENT Rate
64.64
%
Avg Likes ❤️:
58.3K
Another member of the Di Vaio clan, Leonardo shares the spotlight with his siblings but has his own distinct style. His posts often feature smart-casual looks, positioning him well for clothing retailers and educational content creators partnering on back-to-school campaigns.
9
Ameli TVIT
@
amelitvit_official
🎥Youtuber 5 mln 🎧Spotify 202k 📔Mondadori….coming soon Managed by mom @malvina_popovych
Followers
51.1K
ENGAGEMENT Rate
1.51
%
Avg Likes ❤️:
0.8K
Ameli is a multimedia sensation, known for her music videos and storytelling. She is one of the most creative kid influencers in the country, offering brands a way to integrate products into high-production skits and musical content.
Ameli TVIT
@
amelitvit_official
🎥Youtuber 5 mln 🎧Spotify 202k 📔Mondadori….coming soon Managed by mom @malvina_popovych
9
Ameli is a multimedia sensation, known for her music videos and storytelling. She is one of the most creative kid influencers in the country, offering brands a way to integrate products into high-production skits and musical content.
Ameli TVIT
@
amelitvit_official
🎥Youtuber 5 mln 🎧Spotify 202k 📔Mondadori….coming soon Managed by mom @malvina_popovych
9
Followers
51.1K
ENGAGEMENT Rate
1.51
%
Avg Likes ❤️:
0.8K
Ameli is a multimedia sensation, known for her music videos and storytelling. She is one of the most creative kid influencers in the country, offering brands a way to integrate products into high-production skits and musical content.
10
Nathan Leone Di Vaio
@
nathanleonedivaio
8 y/o. One swing at a time. Road to Pinehurst ‘25🏆 Lion hearth 🦁 Managed by @marianodivaio & mom @nohowgolf squad. 📧 @mdv_crew • info@mdvcrew.com
Followers
216.1K
ENGAGEMENT Rate
0.79
%
Avg Likes ❤️:
1.7K
Often referred to as "Lion," he is the eldest of the Di Vaio brothers and a trendsetter in his own right. His "cool kid" vibe attracts varied sponsorships, from toys to grooming, solidifying his status as a leader in the youth space.
Nathan Leone Di Vaio
@
nathanleonedivaio
8 y/o. One swing at a time. Road to Pinehurst ‘25🏆 Lion hearth 🦁 Managed by @marianodivaio & mom @nohowgolf squad. 📧 @mdv_crew • info@mdvcrew.com
10
Often referred to as "Lion," he is the eldest of the Di Vaio brothers and a trendsetter in his own right. His "cool kid" vibe attracts varied sponsorships, from toys to grooming, solidifying his status as a leader in the youth space.
Nathan Leone Di Vaio
@
nathanleonedivaio
8 y/o. One swing at a time. Road to Pinehurst ‘25🏆 Lion hearth 🦁 Managed by @marianodivaio & mom @nohowgolf squad. 📧 @mdv_crew • info@mdvcrew.com
10
Followers
216.1K
ENGAGEMENT Rate
0.79
%
Avg Likes ❤️:
1.7K
Often referred to as "Lion," he is the eldest of the Di Vaio brothers and a trendsetter in his own right. His "cool kid" vibe attracts varied sponsorships, from toys to grooming, solidifying his status as a leader in the youth space.
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How to Find Kid Influencers in Italy
How to Find Kid Influencers in Italy
Kid creators in Italy are gaining attention across YouTube, Instagram, and TikTok with fun, family-friendly content — from toy reviews and challenge videos to daily life and creative play. These influencers often have highly engaged audiences of both kids and parents, making them strong partners for brands in toys, games, children’s apparel, educational products, family travel, and entertainment. The challenge is finding kid influencers who can drive authentic engagement while also aligning with safety, appropriateness, and family-friendly values.
Here’s how you can approach it:
Kid creators in Italy are gaining attention across YouTube, Instagram, and TikTok with fun, family-friendly content — from toy reviews and challenge videos to daily life and creative play. These influencers often have highly engaged audiences of both kids and parents, making them strong partners for brands in toys, games, children’s apparel, educational products, family travel, and entertainment. The challenge is finding kid influencers who can drive authentic engagement while also aligning with safety, appropriateness, and family-friendly values.
Here’s how you can approach it:
Kid creators in Italy are gaining attention across YouTube, Instagram, and TikTok with fun, family-friendly content — from toy reviews and challenge videos to daily life and creative play. These influencers often have highly engaged audiences of both kids and parents, making them strong partners for brands in toys, games, children’s apparel, educational products, family travel, and entertainment. The challenge is finding kid influencers who can drive authentic engagement while also aligning with safety, appropriateness, and family-friendly values.
Here’s how you can approach it:
1. Define your campaign goal
1. Define your campaign goal
Start by clearly outlining what you expect from a collaboration.
For example: “We’re a toy brand in Italy, and we want kid influencers who can create playful unboxing videos and fun activity clips for families with children aged 5–12.”
Having this written ensures you stay focused on the right kind of creators and content style.
2. Search with an Italy-kid-influencer lens
2. Search with an Italy-kid-influencer lens
Generic “influencer” searches won’t get you precise matches. Add kid-specific and local context:
Keywords: “kid influencer Italy,” “bambini TikTok Italia,” “giocattoli YouTuber Italia,” “family creator Italy.”
Trends/Events: Who posts about Italian toy trends, family activities, school-holiday content, Festa della Mamma/Dad, school events?
Competitor collabs: Which kid influencers in Italy have already worked with family-oriented or children’s brands?
Using a tool like Impulze, you can filter creators by niche (kid / family), location (Italy), follower size, and engagement to build an Italy-specific list.
3. Check engagement and audience quality
3. Check engagement and audience quality
Follower counts don’t always equal real influence — especially with young creators. Always verify:
Engagement — likes, comments, and shares relative to follower count.
Comments showing genuine parent/child interest (questions from parents, excitement from kids).
Analytics or media kits confirming audiences are family-oriented and appropriate for your target age group.
Tools like SocialiQ help you get fast engagement and audience insights directly on Instagram, TikTok, or YouTube.
4. Match influencer style with your brand
4. Match influencer style with your brand
Kid influencers in Italy produce a variety of content. Choose creators whose style fits your brand:
Toy and game reviewers: unboxing and gameplay videos.
Family vloggers: daily life, fun challenges, home activities.
Creative play/learning creators: educational games, arts/crafts, DIY play.
Dance/performance kids: short performances, age-appropriate challenges.
Your campaign will feel more authentic when the influencer’s usual content and tone match your product category.
5. Start with small collaborations
5. Start with small collaborations
Rather than committing to a large campaign right away, begin with smaller partnerships to test fit and engagement:
A short unboxing or demonstration video featuring your product.
A family challenge video incorporating your brand.
A lifestyle clip where the kid influencer naturally interacts with your product.
This allows you to evaluate content performance and audience feedback before scaling to larger partnerships.
Frequently Asked Questions
Why are the Di Vaio children so dominant in this list?
Why are the Di Vaio children so dominant in this list?
Why are the Di Vaio children so dominant in this list?
Are there strict regulations for advertising to kids in Italy?
Are there strict regulations for advertising to kids in Italy?
Are there strict regulations for advertising to kids in Italy?
How do I measure the ROI of a kid influencer campaign?
How do I measure the ROI of a kid influencer campaign?
How do I measure the ROI of a kid influencer campaign?
Do these creators work with international brands?
Do these creators work with international brands?
Do these creators work with international brands?
Can I see if they represent my competitors?
Can I see if they represent my competitors?
Can I see if they represent my competitors?
What is the best age group to target?
What is the best age group to target?
What is the best age group to target?
Do I need to send contracts to the parents?
Do I need to send contracts to the parents?
Do I need to send contracts to the parents?
