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Top 20 Influencers in Spain

Top 20 Influencers in Spain

Top 20 Influencers in Spain

Spain’s digital landscape is vibrant, passionate, and incredibly diverse. For brands looking to make a mark in Southern Europe, partnering with the right influencers Spain has to offer is essential. From high-fashion icons in Madrid to gaming legends in Barcelona, we’ve curated a list of creators who drive authentic engagement and deliver real ROI for agencies and D2C businesses.

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How to Find Influencers in Spain

How to Find Influencers in Spain

Spain’s social-media scene is lively and diverse — from fashion and beauty to food, travel, lifestyle, fitness, and comedy. Influencers here bring local flavor, cultural context, and often bilingual content (Spanish + English), making them valuable partners for brands aiming at Spanish-speaking or European audiences. The challenge lies in finding influencers who match your brand’s style and have real, engaged audiences rather than just large follower counts.

Here’s how you can approach it:

Spain’s social-media scene is lively and diverse — from fashion and beauty to food, travel, lifestyle, fitness, and comedy. Influencers here bring local flavor, cultural context, and often bilingual content (Spanish + English), making them valuable partners for brands aiming at Spanish-speaking or European audiences. The challenge lies in finding influencers who match your brand’s style and have real, engaged audiences rather than just large follower counts.

Here’s how you can approach it:

Spain’s social-media scene is lively and diverse — from fashion and beauty to food, travel, lifestyle, fitness, and comedy. Influencers here bring local flavor, cultural context, and often bilingual content (Spanish + English), making them valuable partners for brands aiming at Spanish-speaking or European audiences. The challenge lies in finding influencers who match your brand’s style and have real, engaged audiences rather than just large follower counts.

Here’s how you can approach it:

1. Define your campaign goal

1. Define your campaign goal

Begin by clearly outlining what you expect from a collaboration.

For example: “We’re a skincare brand launching in Spain, and we want influencers who can create reels, stories, or tutorial videos in Spanish that resonate with women aged 18–35.”

Having that goal written helps you stay targeted when evaluating creators.

2. Search with a Spain-focused lens

2. Search with a Spain-focused lens

Avoid generic influencer searches. Add local and niche-specific context:

  • Keywords: “Spain Instagram influencer,” “Madrid fashion blogger,” “Barcelona lifestyle YouTuber,” “Spanish beauty TikTok.”

  • Trends/Events: Who covers Spanish cultural events, travel within Spain, local festivals, regional cuisine, and Spain-specific lifestyle stories?

  • Competitor collabs: Which influencers have already worked with brands similar to yours or in industries relevant to your campaign?

Using a platform like Impulze, you can filter creators by location (Spain / specific city), niche (fashion, travel, beauty, food, etc.), follower/fan size, and engagement to build a tailored list.

3. Check engagement and audience

3. Check engagement and audience

Follower count alone doesn’t guarantee impact. Always verify:

  • Engagement metrics — likes, comments, saves, shares, compared to followers.

  • Comments showing local relevance (“¿Dónde es esa playa en España?” — “Which beach in Spain is this?”) or genuine interest.

  • Audience demographics or media-kit data confirming the majority Spanish or European audiences, language preference, and age groups.

SocialiQ (or a similar tool) helps you get quick insights into a creator’s engagement and audience makeup directly on Instagram, YouTube, or TikTok.

4. Match creator style with your brand

4. Match creator style with your brand

Influencers in Spain come in many styles — choose those who align with your brand tone and goals:

  • Fashion & beauty creators: style lookbooks, skincare/makeup tutorials, seasonal fashion.

  • Lifestyle & travel vloggers: city life, Spanish destinations, local culture, travel stories.

  • Food & culinary creators: regional cuisine, tapas culture, restaurant reviews.

  • Fitness/wellness influencers: healthy living, sports, outdoor activities, lifestyle fitness.

  • Entertainment/comedy/pop-culture creators: sketches, social commentary, trending challenges.

5. Start with small collabs

5. Start with small collabs

Before committing to big campaigns, begin with smaller collaborations to test fit and performance. This could be:

  • A single post or reel featuring your product or service in a relevant context.

  • A story takeover or short-format video highlighting your brand in a day-in-the-life style.

  • A seasonal or event-based collaboration tied to Spanish culture or local trends.

With this approach, you can find influencers in Spain, analyze their profiles, reach out, track collaborations, and scale up effectively based on results.

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Frequently Asked Questions

How expensive are top Spanish influencers?

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How expensive are top Spanish influencers?

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How expensive are top Spanish influencers?

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Which platform is best for marketing in Spain?

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Which platform is best for marketing in Spain?

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Which platform is best for marketing in Spain?

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How do I see who my competitors are hiring?

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How do I see who my competitors are hiring?

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How do I see who my competitors are hiring?

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Are these influencers open to international brands?

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Are these influencers open to international brands?

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Are these influencers open to international brands?

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How do I verify their audience quality?

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How do I verify their audience quality?

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How do I verify their audience quality?

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What is the biggest mistake agencies make in Spain?

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What is the biggest mistake agencies make in Spain?

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What is the biggest mistake agencies make in Spain?

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Can I streamline the outreach process?

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Can I streamline the outreach process?

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Can I streamline the outreach process?

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