Top 20 Home Decor Influencers in the UK

Top 20 Home Decor Influencers in the UK

Top 20 Home Decor Influencers in the UK

The UK interiors market is defined by a unique blend of heritage charm and modern innovation. For brands, partnering with a trusted home decor influencer is the key to unlocking this discerning audience. Whether you need a full renovation showcase or subtle styling tips, we’ve curated the most stylish creators who can help your agency drive authentic engagement and sales in the British market.

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How to Find Home Decor Influencers in the UK

How to Find Home Decor Influencers in the UK

The UK home-decor and interior design influencer scene is vibrant and diverse — from renters styling small flats in London to countryside homeowners revamping period homes and creative DIY-ers mixing vintage and modern aesthetics. Influencers in this space produce content like room makeovers, styling advice, DIY hacks, renovation journeys, and seasonal decor tips. For brands in home goods, furniture, lifestyle, or decorating accessories, these creators offer a way to show products in real-home settings that feel aspirational yet achievable. The challenge is finding creators whose style, audience, and engagement align with your brand and campaign goals.

The UK home-decor and interior design influencer scene is vibrant and diverse — from renters styling small flats in London to countryside homeowners revamping period homes and creative DIY-ers mixing vintage and modern aesthetics. Influencers in this space produce content like room makeovers, styling advice, DIY hacks, renovation journeys, and seasonal decor tips. For brands in home goods, furniture, lifestyle, or decorating accessories, these creators offer a way to show products in real-home settings that feel aspirational yet achievable. The challenge is finding creators whose style, audience, and engagement align with your brand and campaign goals.

The UK home-decor and interior design influencer scene is vibrant and diverse — from renters styling small flats in London to countryside homeowners revamping period homes and creative DIY-ers mixing vintage and modern aesthetics. Influencers in this space produce content like room makeovers, styling advice, DIY hacks, renovation journeys, and seasonal decor tips. For brands in home goods, furniture, lifestyle, or decorating accessories, these creators offer a way to show products in real-home settings that feel aspirational yet achievable. The challenge is finding creators whose style, audience, and engagement align with your brand and campaign goals.

Here’s how you can approach it:

Here’s how you can approach it:

Start by clearly outlining what you want from an influencer partnership.

For example: “We’re a home-furnishings brand launching a UK campaign, and we want influencers who can showcase our products within styled home décor posts, renovation reels, or before-after transformations targeting adults aged 25–45.”

Having this kind of goal ensures you stay focused on influencers suited to your brand and avoid irrelevant accounts.

2. Search with a UK interior/home-decor lens

2. Search with a UK interior/home-decor lens

Generic “lifestyle influencer” searches won’t be accurate enough. Add home-decor context and location cues:

  • Keywords: “UK interior design influencer,” “London home decor Instagram,” “UK home renovation vlogger,” “British interiors DIY account.”

  • Trends / Projects: Look for creators posting about flat makeovers in cities, countryside home renovations, small-space styling, rental-friendly décor hacks, seasonal décor (Christmas, spring refresh), or sustainable/second-hand decor.

  • Competitor collabs: Which influencers have previously worked with home-ware, furniture, paint, DIY, or décor brands similar to yours?

Using a tool like Impulze (or other influencer-search tools), filter creators by location (UK / specific regions or cities), niche (home décor, interior design, DIY, lifestyle-home), follower/fan size, and engagement metrics to build a curated shortlist.

3. Check engagement and audience authenticity

3. Check engagement and audience authenticity

Follower count alone doesn’t guarantee reach or influence. Always verify:

  • Engagement metrics — likes, comments, saves/shares relative to follower size.

  • Comment quality — real feedback, questions, or community interaction (e.g. “Where is that sofa from?”, “How did you paint those walls?”).

  • Audience demographics — location (UK or relevant region), age group, interest in home décor/home-improvement. Media kits or analytics can help with this.

Using engagement-insight tools like SocialiQ makes it easier to vet influencers quickly and avoid shallow reach accounts.

4. Match influencer style with your brand aesthetic

4. Match influencer style with your brand aesthetic

Home-decor influencers in the UK cover different styles. Choose creators whose vibe matches your brand’s identity and what you’re trying to promote:

  • Contemporary/minimalist styling: modern flats, clean design, Scandinavian/Scandi-chic looks — good for modern décor, furniture brands.

  • Traditional / country / vintage style: cottages, historic homes, rustic décor — great for heritage-style, classic, or luxury home products.

  • DIY / makeover & renovation creators: budgets, fix-ups, rental-friendly hacks, before-and-after transformations — ideal for affordable furniture, paint, décor accessories.

  • Budget/thrift / sustainable decorating creators: second-hand finds, upcycling, cost-effective décor — good for affordable, eco-friendly, or mass-market home goods.

Lifestyle + home-living influencers: combining décor with cooking, family life, home routines — useful for lifestyle brands tied to home living, comfort, wellness.

5. Start with small collaborations

5. Start with small collaborations

Before going all-in, begin with smaller collaborations to test performance and fit:

  • A single post or reel where the influencer uses or showcases your product in their home décor setup.

  • A short makeover or room-styling video using your furniture/decor items.

  • A “home tour” story or reel that features your brand as part of their everyday living space.

This helps you assess how well your brand integrates into their content and how their audience responds before scaling to full campaigns.

Frequently Asked Questions

How much does a UK home decor influencer cost?

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How much does a UK home decor influencer cost?

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How much does a UK home decor influencer cost?

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How do I find creators with a specific aesthetic?

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How do I find creators with a specific aesthetic?

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How do I find creators with a specific aesthetic?

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What is the difference between renovation and decor influencers?

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What is the difference between renovation and decor influencers?

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What is the difference between renovation and decor influencers?

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How do I check for competitor activity?

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How do I check for competitor activity?

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How do I check for competitor activity?

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Are gifting campaigns effective in the UK?

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Are gifting campaigns effective in the UK?

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Are gifting campaigns effective in the UK?

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Can I use their content for my ads?

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Can I use their content for my ads?

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Can I use their content for my ads?

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How do I manage shipping for large furniture items?

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How do I manage shipping for large furniture items?

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How do I manage shipping for large furniture items?

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