Top 20 Home Decor Influencers in the UK
Top 20 Home Decor Influencers in the UK
Top 20 Home Decor Influencers in the UK
The UK interiors market is defined by a unique blend of heritage charm and modern innovation. For brands, partnering with a trusted home decor influencer is the key to unlocking this discerning audience. Whether you need a full renovation showcase or subtle styling tips, we’ve curated the most stylish creators who can help your agency drive authentic engagement and sales in the British market.


1
Kayla Reynolds
@
reynoldsresidence
Instagram is a lie. My home is a mess 🏠 Sharing affordable home decor, DIY & hacks 👋🏼 Also me @theweddingedit.uk 📧 reynoldsresidence@oactalent.co.uk
Followers
133.0K
ENGAGEMENT Rate
3.57
%
Avg Likes ❤️:
4.7K
This account documents a stunning period property restoration. With a focus on heritage details and timeless aesthetics, it serves as the perfect backdrop for premium furniture and paint brands looking to align with a classic home decor influencer.
Kayla Reynolds
@
reynoldsresidence
Instagram is a lie. My home is a mess 🏠 Sharing affordable home decor, DIY & hacks 👋🏼 Also me @theweddingedit.uk 📧 reynoldsresidence@oactalent.co.uk
1
This account documents a stunning period property restoration. With a focus on heritage details and timeless aesthetics, it serves as the perfect backdrop for premium furniture and paint brands looking to align with a classic home decor influencer.
Kayla Reynolds
@
reynoldsresidence
Instagram is a lie. My home is a mess 🏠 Sharing affordable home decor, DIY & hacks 👋🏼 Also me @theweddingedit.uk 📧 reynoldsresidence@oactalent.co.uk
1
Followers
133.0K
ENGAGEMENT Rate
3.57
%
Avg Likes ❤️:
4.7K
This account documents a stunning period property restoration. With a focus on heritage details and timeless aesthetics, it serves as the perfect backdrop for premium furniture and paint brands looking to align with a classic home decor influencer.
2
At Home With Vee
@
athomewithvee_
🛠️ Beginner-friendly DIY Home Projects 🏠 Solo Homeowner making home improvement easy and affordable 📩 Work with me: Vee@86talent.com 📍UK
Followers
133.7K
ENGAGEMENT Rate
0.4
%
Avg Likes ❤️:
0.5K
Vee is the queen of budget-friendly DIY. Her approachable tutorials empower renters and homeowners alike to transform spaces without breaking the bank, making her an ideal partner for tools, paint, and affordable UK interior design brands.
At Home With Vee
@
athomewithvee_
🛠️ Beginner-friendly DIY Home Projects 🏠 Solo Homeowner making home improvement easy and affordable 📩 Work with me: Vee@86talent.com 📍UK
2
Vee is the queen of budget-friendly DIY. Her approachable tutorials empower renters and homeowners alike to transform spaces without breaking the bank, making her an ideal partner for tools, paint, and affordable UK interior design brands.
At Home With Vee
@
athomewithvee_
🛠️ Beginner-friendly DIY Home Projects 🏠 Solo Homeowner making home improvement easy and affordable 📩 Work with me: Vee@86talent.com 📍UK
2
Followers
133.7K
ENGAGEMENT Rate
0.4
%
Avg Likes ❤️:
0.5K
Vee is the queen of budget-friendly DIY. Her approachable tutorials empower renters and homeowners alike to transform spaces without breaking the bank, making her an ideal partner for tools, paint, and affordable UK interior design brands.
3
Elocin Home-Nicole Soames
@
elocin_home
✨ Home Decor + DIY 🧠 Life & ADHD 🎨 Creator of @cakeandcreatestudio ⚡ Bringing ideas to life @Glowforge&@xtool_uk 🌟 Featured @metro.co.uk&@real_homes
Followers
135.4K
ENGAGEMENT Rate
1.2
%
Avg Likes ❤️:
2.3K
Nicole curates a feed of pristine, neutral calmness. Her minimalist aesthetic is highly aspirational, offering a clean canvas for lifestyle aesthetic brands that value simplicity, organization, and modern elegance in their campaigns.
Elocin Home-Nicole Soames
@
elocin_home
✨ Home Decor + DIY 🧠 Life & ADHD 🎨 Creator of @cakeandcreatestudio ⚡ Bringing ideas to life @Glowforge&@xtool_uk 🌟 Featured @metro.co.uk&@real_homes
3
Nicole curates a feed of pristine, neutral calmness. Her minimalist aesthetic is highly aspirational, offering a clean canvas for lifestyle aesthetic brands that value simplicity, organization, and modern elegance in their campaigns.
Elocin Home-Nicole Soames
@
elocin_home
✨ Home Decor + DIY 🧠 Life & ADHD 🎨 Creator of @cakeandcreatestudio ⚡ Bringing ideas to life @Glowforge&@xtool_uk 🌟 Featured @metro.co.uk&@real_homes
3
Followers
135.4K
ENGAGEMENT Rate
1.2
%
Avg Likes ❤️:
2.3K
Nicole curates a feed of pristine, neutral calmness. Her minimalist aesthetic is highly aspirational, offering a clean canvas for lifestyle aesthetic brands that value simplicity, organization, and modern elegance in their campaigns.
4
Katie Gaskell
@
katiecurates_
🏡 Home styling, decor & design 🌿Country living & seasonal inspiration 📍Manchester 💍 Weddings @katiecaptures.uk
Followers
138.2K
ENGAGEMENT Rate
0.93
%
Avg Likes ❤️:
1.3K
Katie blends vintage finds with modern touches to create a truly unique, curated look. Her eclectic style attracts an audience that loves storytelling and character, perfect for brands selling unique decor pieces or antiques.
Katie Gaskell
@
katiecurates_
🏡 Home styling, decor & design 🌿Country living & seasonal inspiration 📍Manchester 💍 Weddings @katiecaptures.uk
4
Katie blends vintage finds with modern touches to create a truly unique, curated look. Her eclectic style attracts an audience that loves storytelling and character, perfect for brands selling unique decor pieces or antiques.
Katie Gaskell
@
katiecurates_
🏡 Home styling, decor & design 🌿Country living & seasonal inspiration 📍Manchester 💍 Weddings @katiecaptures.uk
4
Followers
138.2K
ENGAGEMENT Rate
0.93
%
Avg Likes ❤️:
1.3K
Katie blends vintage finds with modern touches to create a truly unique, curated look. Her eclectic style attracts an audience that loves storytelling and character, perfect for brands selling unique decor pieces or antiques.
5
Minnie Harris
@
minnieharrisuk
Mummy to Marley + Emily |📍UK Based 🏠 Affordable DIY and Home Decor ideas 🫶🏻 Email maisie.defreitas@grail-talent.com for collaboration inquiries 💕
Followers
139.5K
ENGAGEMENT Rate
1.02
%
Avg Likes ❤️:
1.4K
Minnie shares the journey of creating a warm, family-centric home. Her content is soft, inviting, and relatable, making her a trusted home decor influencer for brands focusing on comfort, textiles, and family living.
Minnie Harris
@
minnieharrisuk
Mummy to Marley + Emily |📍UK Based 🏠 Affordable DIY and Home Decor ideas 🫶🏻 Email maisie.defreitas@grail-talent.com for collaboration inquiries 💕
5
Minnie shares the journey of creating a warm, family-centric home. Her content is soft, inviting, and relatable, making her a trusted home decor influencer for brands focusing on comfort, textiles, and family living.
Minnie Harris
@
minnieharrisuk
Mummy to Marley + Emily |📍UK Based 🏠 Affordable DIY and Home Decor ideas 🫶🏻 Email maisie.defreitas@grail-talent.com for collaboration inquiries 💕
5
Followers
139.5K
ENGAGEMENT Rate
1.02
%
Avg Likes ❤️:
1.4K
Minnie shares the journey of creating a warm, family-centric home. Her content is soft, inviting, and relatable, making her a trusted home decor influencer for brands focusing on comfort, textiles, and family living.
6
Theresa Gromski
@
theresa_gromski
Award winning Artist & content creator Creative and sustainable home decor and fashion. A beautiful home doesn’t need to cost the earth 🌍
Followers
159.1K
ENGAGEMENT Rate
0.78
%
Avg Likes ❤️:
1.2K
Theresa mixes dark, moody interiors with lush garden inspiration. Her artistic eye creates atmospheric content that stands out, offering a fantastic platform for lighting, outdoor living, and botanical brands to shine.
Theresa Gromski
@
theresa_gromski
Award winning Artist & content creator Creative and sustainable home decor and fashion. A beautiful home doesn’t need to cost the earth 🌍
6
Theresa mixes dark, moody interiors with lush garden inspiration. Her artistic eye creates atmospheric content that stands out, offering a fantastic platform for lighting, outdoor living, and botanical brands to shine.
Theresa Gromski
@
theresa_gromski
Award winning Artist & content creator Creative and sustainable home decor and fashion. A beautiful home doesn’t need to cost the earth 🌍
6
Followers
159.1K
ENGAGEMENT Rate
0.78
%
Avg Likes ❤️:
1.2K
Theresa mixes dark, moody interiors with lush garden inspiration. Her artistic eye creates atmospheric content that stands out, offering a fantastic platform for lighting, outdoor living, and botanical brands to shine.
7
Kayleigh Hilbert
@
no40_home_renovation
Mumma to 2 💙💙 Follow our 2nd renovation 🏚 DM for collaborations 📩 Home inspiration | Interiors | Styling Shop my popular products ⬇️
Followers
170.8K
ENGAGEMENT Rate
0.09
%
Avg Likes ❤️:
0.2K
This channel captures the grit and glory of transforming a house into a home. The focus on the renovation process engages viewers deeply, making it a prime spot for construction materials and home renovation creators partnerships.
Kayleigh Hilbert
@
no40_home_renovation
Mumma to 2 💙💙 Follow our 2nd renovation 🏚 DM for collaborations 📩 Home inspiration | Interiors | Styling Shop my popular products ⬇️
7
This channel captures the grit and glory of transforming a house into a home. The focus on the renovation process engages viewers deeply, making it a prime spot for construction materials and home renovation creators partnerships.
Kayleigh Hilbert
@
no40_home_renovation
Mumma to 2 💙💙 Follow our 2nd renovation 🏚 DM for collaborations 📩 Home inspiration | Interiors | Styling Shop my popular products ⬇️
7
Followers
170.8K
ENGAGEMENT Rate
0.09
%
Avg Likes ❤️:
0.2K
This channel captures the grit and glory of transforming a house into a home. The focus on the renovation process engages viewers deeply, making it a prime spot for construction materials and home renovation creators partnerships.
8
Carly Jones
@
carlyshomeandlifestyle_
🏡 Home, styling + decor 🪴Gardens 🏖️lifestyle, holidays, fashion As seen in - @goodhomesmag @dreamgardenmagazine Email - Carlyshomeideas@gmail.com
Followers
207.5K
ENGAGEMENT Rate
0.12
%
Avg Likes ❤️:
0.3K
Carly offers a bright, airy perspective on modern family living. Her feed is polished yet accessible, bridging the gap between aspirational design and everyday reality, ideal for mass-market furniture and cleaning product collaborations.
Carly Jones
@
carlyshomeandlifestyle_
🏡 Home, styling + decor 🪴Gardens 🏖️lifestyle, holidays, fashion As seen in - @goodhomesmag @dreamgardenmagazine Email - Carlyshomeideas@gmail.com
8
Carly offers a bright, airy perspective on modern family living. Her feed is polished yet accessible, bridging the gap between aspirational design and everyday reality, ideal for mass-market furniture and cleaning product collaborations.
Carly Jones
@
carlyshomeandlifestyle_
🏡 Home, styling + decor 🪴Gardens 🏖️lifestyle, holidays, fashion As seen in - @goodhomesmag @dreamgardenmagazine Email - Carlyshomeideas@gmail.com
8
Followers
207.5K
ENGAGEMENT Rate
0.12
%
Avg Likes ❤️:
0.3K
Carly offers a bright, airy perspective on modern family living. Her feed is polished yet accessible, bridging the gap between aspirational design and everyday reality, ideal for mass-market furniture and cleaning product collaborations.
9
Rachel Anne McShane
@
renov80shouse
Reno • Home decor • Lifestyle • Travel Digital Creator • UGC • Interior design service 👇🏼 📧: Renov80shouse@outlook.com 📍: Warwickshire UK
Followers
195.1K
ENGAGEMENT Rate
0.14
%
Avg Likes ❤️:
0.3K
Tackling the specific challenges of an 1980s build, this account is a goldmine for practical modernization tips. It attracts a niche audience of renovators, offering high relevance for brands selling glazing, flooring, and modern fixtures.
Rachel Anne McShane
@
renov80shouse
Reno • Home decor • Lifestyle • Travel Digital Creator • UGC • Interior design service 👇🏼 📧: Renov80shouse@outlook.com 📍: Warwickshire UK
9
Tackling the specific challenges of an 1980s build, this account is a goldmine for practical modernization tips. It attracts a niche audience of renovators, offering high relevance for brands selling glazing, flooring, and modern fixtures.
Rachel Anne McShane
@
renov80shouse
Reno • Home decor • Lifestyle • Travel Digital Creator • UGC • Interior design service 👇🏼 📧: Renov80shouse@outlook.com 📍: Warwickshire UK
9
Followers
195.1K
ENGAGEMENT Rate
0.14
%
Avg Likes ❤️:
0.3K
Tackling the specific challenges of an 1980s build, this account is a goldmine for practical modernization tips. It attracts a niche audience of renovators, offering high relevance for brands selling glazing, flooring, and modern fixtures.
10
Insidenumber
@
insidenumber08
Home|Decor|Cleaning K♡ DM For Collabs London 📍 #insidenumber08
Followers
205.0K
ENGAGEMENT Rate
0.23
%
Avg Likes ❤️:
0.5K
Known for bold choices and stylish execution, this account isn't afraid of character. It serves as a visual mood board for those wanting to escape the beige, making it a great match for statement home styling trends.
Insidenumber
@
insidenumber08
Home|Decor|Cleaning K♡ DM For Collabs London 📍 #insidenumber08
10
Known for bold choices and stylish execution, this account isn't afraid of character. It serves as a visual mood board for those wanting to escape the beige, making it a great match for statement home styling trends.
Insidenumber
@
insidenumber08
Home|Decor|Cleaning K♡ DM For Collabs London 📍 #insidenumber08
10
Followers
205.0K
ENGAGEMENT Rate
0.23
%
Avg Likes ❤️:
0.5K
Known for bold choices and stylish execution, this account isn't afraid of character. It serves as a visual mood board for those wanting to escape the beige, making it a great match for statement home styling trends.
11
Samantha Roobottom
@
mrs_roobottom_home
Affordable seasonal decor Home renovation & upcycles Modern country interiors Featured in @britishvogue and @real_homes
Followers
232.9K
ENGAGEMENT Rate
0.57
%
Avg Likes ❤️:
1.3K
Samantha is the master of "Instagram-worthy" styling. Focusing on modern classic neutrals and oak, she provides actionable tips on lighting and mirrors, creating a high-converting environment for D2C furniture marketing.
Samantha Roobottom
@
mrs_roobottom_home
Affordable seasonal decor Home renovation & upcycles Modern country interiors Featured in @britishvogue and @real_homes
11
Samantha is the master of "Instagram-worthy" styling. Focusing on modern classic neutrals and oak, she provides actionable tips on lighting and mirrors, creating a high-converting environment for D2C furniture marketing.
Samantha Roobottom
@
mrs_roobottom_home
Affordable seasonal decor Home renovation & upcycles Modern country interiors Featured in @britishvogue and @real_homes
11
Followers
232.9K
ENGAGEMENT Rate
0.57
%
Avg Likes ❤️:
1.3K
Samantha is the master of "Instagram-worthy" styling. Focusing on modern classic neutrals and oak, she provides actionable tips on lighting and mirrors, creating a high-converting environment for D2C furniture marketing.
12
Melissa Warnock
@
honeybeeandhollie
Content Creator Home Decor 🌸 Interior Styling 🌺 honeybeeandhollie@gmail.com
Followers
244.8K
ENGAGEMENT Rate
0.72
%
Avg Likes ❤️:
1.8K
Melissa brings a burst of joy with her love for pastels, florals, and patterns. Her "whimsical eclectic" style is a standout, perfect for brands that want to showcase color and cheer through a creative home decor influencer.
Melissa Warnock
@
honeybeeandhollie
Content Creator Home Decor 🌸 Interior Styling 🌺 honeybeeandhollie@gmail.com
12
Melissa brings a burst of joy with her love for pastels, florals, and patterns. Her "whimsical eclectic" style is a standout, perfect for brands that want to showcase color and cheer through a creative home decor influencer.
Melissa Warnock
@
honeybeeandhollie
Content Creator Home Decor 🌸 Interior Styling 🌺 honeybeeandhollie@gmail.com
12
Followers
244.8K
ENGAGEMENT Rate
0.72
%
Avg Likes ❤️:
1.8K
Melissa brings a burst of joy with her love for pastels, florals, and patterns. Her "whimsical eclectic" style is a standout, perfect for brands that want to showcase color and cheer through a creative home decor influencer.
13
Jamie’s Jungle
@
jamies_jungle
🪴 Houseplants 🌴 🎨 Vintage Art & Objects Dealer🪸 🤸🏻CrossFit (CF-L1)🏋🏻♂️ 🏺Home Decor 🦜 🇹🇼🇬🇧London, UK Director of @bialondon Forever love @lalasongcat
Followers
309.6K
ENGAGEMENT Rate
1.13
%
Avg Likes ❤️:
3.5K
Jamie Song has turned his London apartment into an urban rainforest. His expertise in houseplants is unmatched, offering a lush, green backdrop that is perfect for sustainable brands, plant care products, and botanical styling.
Jamie’s Jungle
@
jamies_jungle
🪴 Houseplants 🌴 🎨 Vintage Art & Objects Dealer🪸 🤸🏻CrossFit (CF-L1)🏋🏻♂️ 🏺Home Decor 🦜 🇹🇼🇬🇧London, UK Director of @bialondon Forever love @lalasongcat
13
Jamie Song has turned his London apartment into an urban rainforest. His expertise in houseplants is unmatched, offering a lush, green backdrop that is perfect for sustainable brands, plant care products, and botanical styling.
Jamie’s Jungle
@
jamies_jungle
🪴 Houseplants 🌴 🎨 Vintage Art & Objects Dealer🪸 🤸🏻CrossFit (CF-L1)🏋🏻♂️ 🏺Home Decor 🦜 🇹🇼🇬🇧London, UK Director of @bialondon Forever love @lalasongcat
13
Followers
309.6K
ENGAGEMENT Rate
1.13
%
Avg Likes ❤️:
3.5K
Jamie Song has turned his London apartment into an urban rainforest. His expertise in houseplants is unmatched, offering a lush, green backdrop that is perfect for sustainable brands, plant care products, and botanical styling.
14
Mel Boyden
@
melaniejadedesign
🏆 Award winning Blog 🏠 My Home Decor & Colour Inspo 🎨 Helping you to choose colour for your home 🌸 Brighton, UK 💡 For Product Inspo & Paint Ideas ⤵️
Followers
343.9K
ENGAGEMENT Rate
1.16
%
Avg Likes ❤️:
4.0K
Melanie focuses on biophilic design and vibrant color palettes like pink and green. Her upcycling projects and accessible DIY advice attract a creative audience, making her a strong partner for eco-friendly paints and craft supplies.
Mel Boyden
@
melaniejadedesign
🏆 Award winning Blog 🏠 My Home Decor & Colour Inspo 🎨 Helping you to choose colour for your home 🌸 Brighton, UK 💡 For Product Inspo & Paint Ideas ⤵️
14
Melanie focuses on biophilic design and vibrant color palettes like pink and green. Her upcycling projects and accessible DIY advice attract a creative audience, making her a strong partner for eco-friendly paints and craft supplies.
Mel Boyden
@
melaniejadedesign
🏆 Award winning Blog 🏠 My Home Decor & Colour Inspo 🎨 Helping you to choose colour for your home 🌸 Brighton, UK 💡 For Product Inspo & Paint Ideas ⤵️
14
Followers
343.9K
ENGAGEMENT Rate
1.16
%
Avg Likes ❤️:
4.0K
Melanie focuses on biophilic design and vibrant color palettes like pink and green. Her upcycling projects and accessible DIY advice attract a creative audience, making her a strong partner for eco-friendly paints and craft supplies.
15
Jen Rothbury
@
crack_the_shutters
DIY / Travel / Home decor / Lifestyle Manchester Location shoot house 📧 jen@mintertalent.co.uk
Followers
372.1K
ENGAGEMENT Rate
0.76
%
Avg Likes ❤️:
2.8K
Jen creates a cozy, layered home environment that feels lived-in and loved. Her focus on comfort and warmth makes her an excellent match for bedding, mattresses, and soft furnishing campaigns targeting the brand partnership UK sector.
Jen Rothbury
@
crack_the_shutters
DIY / Travel / Home decor / Lifestyle Manchester Location shoot house 📧 jen@mintertalent.co.uk
15
Jen creates a cozy, layered home environment that feels lived-in and loved. Her focus on comfort and warmth makes her an excellent match for bedding, mattresses, and soft furnishing campaigns targeting the brand partnership UK sector.
Jen Rothbury
@
crack_the_shutters
DIY / Travel / Home decor / Lifestyle Manchester Location shoot house 📧 jen@mintertalent.co.uk
15
Followers
372.1K
ENGAGEMENT Rate
0.76
%
Avg Likes ❤️:
2.8K
Jen creates a cozy, layered home environment that feels lived-in and loved. Her focus on comfort and warmth makes her an excellent match for bedding, mattresses, and soft furnishing campaigns targeting the brand partnership UK sector.
16
Dee Bassi
@
houseof_db
▫️My luxury home on a budget ▫️Renovation tips & Interior advice ▫️Neutral Colour choices ▫️Cost saving tips ▫️Mum of 4 📧 deehouseofdb@gmail.com 🇬🇧
Followers
383.7K
ENGAGEMENT Rate
0.36
%
Avg Likes ❤️:
1.4K
This account features a sleek, often monochromatic or glam aesthetic. The polished presentation appeals to viewers who appreciate luxury and order, offering a sophisticated setting for high-end decor and technology integration.
Dee Bassi
@
houseof_db
▫️My luxury home on a budget ▫️Renovation tips & Interior advice ▫️Neutral Colour choices ▫️Cost saving tips ▫️Mum of 4 📧 deehouseofdb@gmail.com 🇬🇧
16
This account features a sleek, often monochromatic or glam aesthetic. The polished presentation appeals to viewers who appreciate luxury and order, offering a sophisticated setting for high-end decor and technology integration.
Dee Bassi
@
houseof_db
▫️My luxury home on a budget ▫️Renovation tips & Interior advice ▫️Neutral Colour choices ▫️Cost saving tips ▫️Mum of 4 📧 deehouseofdb@gmail.com 🇬🇧
16
Followers
383.7K
ENGAGEMENT Rate
0.36
%
Avg Likes ❤️:
1.4K
This account features a sleek, often monochromatic or glam aesthetic. The polished presentation appeals to viewers who appreciate luxury and order, offering a sophisticated setting for high-end decor and technology integration.
17
Jodie Smith
@
_smithhome
Home Interior | Renovation | Decor 📍 UK, Cheshire • Collabs: jodie@hushmanagement.co.uk • SMITHHOME - to save at @floor.street • Amazon Storefront ⬇️
Followers
500.6K
ENGAGEMENT Rate
0.4
%
Avg Likes ❤️:
2.0K
Jodie Smith champions a traditional, warm aesthetic with rich textures like velvet and tartan. Her "layered" approach to styling makes her a unique home decor influencer for brands that celebrate heritage, warmth, and seasonal decorating.
Jodie Smith
@
_smithhome
Home Interior | Renovation | Decor 📍 UK, Cheshire • Collabs: jodie@hushmanagement.co.uk • SMITHHOME - to save at @floor.street • Amazon Storefront ⬇️
17
Jodie Smith champions a traditional, warm aesthetic with rich textures like velvet and tartan. Her "layered" approach to styling makes her a unique home decor influencer for brands that celebrate heritage, warmth, and seasonal decorating.
Jodie Smith
@
_smithhome
Home Interior | Renovation | Decor 📍 UK, Cheshire • Collabs: jodie@hushmanagement.co.uk • SMITHHOME - to save at @floor.street • Amazon Storefront ⬇️
17
Followers
500.6K
ENGAGEMENT Rate
0.4
%
Avg Likes ❤️:
2.0K
Jodie Smith champions a traditional, warm aesthetic with rich textures like velvet and tartan. Her "layered" approach to styling makes her a unique home decor influencer for brands that celebrate heritage, warmth, and seasonal decorating.
18
Kinga
@
kikis_interiors
✨Sharing my love for interior design ✨ Interior Inspiration/ Glam Home Decor / Garden renovations ⬇️SHOP MY HOME HERE ⬇️
Followers
537.8K
ENGAGEMENT Rate
2.07
%
Avg Likes ❤️:
11.1K
Kiki embraces a glamorous look with silver and rose gold accents. Her feed is sparkly and pristine, attracting an audience that loves luxury and high-shine finishes, ideal for mirror, lighting, and premium accessory brands.
Kinga
@
kikis_interiors
✨Sharing my love for interior design ✨ Interior Inspiration/ Glam Home Decor / Garden renovations ⬇️SHOP MY HOME HERE ⬇️
18
Kiki embraces a glamorous look with silver and rose gold accents. Her feed is sparkly and pristine, attracting an audience that loves luxury and high-shine finishes, ideal for mirror, lighting, and premium accessory brands.
Kinga
@
kikis_interiors
✨Sharing my love for interior design ✨ Interior Inspiration/ Glam Home Decor / Garden renovations ⬇️SHOP MY HOME HERE ⬇️
18
Followers
537.8K
ENGAGEMENT Rate
2.07
%
Avg Likes ❤️:
11.1K
Kiki embraces a glamorous look with silver and rose gold accents. Her feed is sparkly and pristine, attracting an audience that loves luxury and high-shine finishes, ideal for mirror, lighting, and premium accessory brands.
19
Ashlee Jane
@
the_suffolk_nest
Founder @ashleejane.x Embrace seasonal beauty with luxury faux flowers and timeless home decor
Followers
540.0K
ENGAGEMENT Rate
0.34
%
Avg Likes ❤️:
1.8K
Ashlee Jane is renowned for her exquisite floral arrangements and faux flower styling. Her country-chic aesthetic is incredibly popular, providing a soft, elegant platform for homeware brands that value timeless beauty.
Ashlee Jane
@
the_suffolk_nest
Founder @ashleejane.x Embrace seasonal beauty with luxury faux flowers and timeless home decor
19
Ashlee Jane is renowned for her exquisite floral arrangements and faux flower styling. Her country-chic aesthetic is incredibly popular, providing a soft, elegant platform for homeware brands that value timeless beauty.
Ashlee Jane
@
the_suffolk_nest
Founder @ashleejane.x Embrace seasonal beauty with luxury faux flowers and timeless home decor
19
Followers
540.0K
ENGAGEMENT Rate
0.34
%
Avg Likes ❤️:
1.8K
Ashlee Jane is renowned for her exquisite floral arrangements and faux flower styling. Her country-chic aesthetic is incredibly popular, providing a soft, elegant platform for homeware brands that value timeless beauty.
20
Lisa Mistry
@
loft208
↠ DIY • Interior Styling Tips • UK Creator ↠ Lime Wash | Wabi Sabi Japandi Style ↠ Interior Travel | Lifestyle | Home Decor ↠ ✉️ lisa@loft208.com
Followers
572.3K
ENGAGEMENT Rate
0.57
%
Avg Likes ❤️:
3.2K
Lisa specializes in lime washing and bespoke furniture, creating a "perfectly imperfect" textured look. Her calming, organic style is a magnet for those seeking a slow-living aesthetic, perfect for artisanal and natural material brands.
Lisa Mistry
@
loft208
↠ DIY • Interior Styling Tips • UK Creator ↠ Lime Wash | Wabi Sabi Japandi Style ↠ Interior Travel | Lifestyle | Home Decor ↠ ✉️ lisa@loft208.com
20
Lisa specializes in lime washing and bespoke furniture, creating a "perfectly imperfect" textured look. Her calming, organic style is a magnet for those seeking a slow-living aesthetic, perfect for artisanal and natural material brands.
Lisa Mistry
@
loft208
↠ DIY • Interior Styling Tips • UK Creator ↠ Lime Wash | Wabi Sabi Japandi Style ↠ Interior Travel | Lifestyle | Home Decor ↠ ✉️ lisa@loft208.com
20
Followers
572.3K
ENGAGEMENT Rate
0.57
%
Avg Likes ❤️:
3.2K
Lisa specializes in lime washing and bespoke furniture, creating a "perfectly imperfect" textured look. Her calming, organic style is a magnet for those seeking a slow-living aesthetic, perfect for artisanal and natural material brands.
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How to Find Home Decor Influencers in the UK
How to Find Home Decor Influencers in the UK
The UK home-decor and interior design influencer scene is vibrant and diverse — from renters styling small flats in London to countryside homeowners revamping period homes and creative DIY-ers mixing vintage and modern aesthetics. Influencers in this space produce content like room makeovers, styling advice, DIY hacks, renovation journeys, and seasonal decor tips. For brands in home goods, furniture, lifestyle, or decorating accessories, these creators offer a way to show products in real-home settings that feel aspirational yet achievable. The challenge is finding creators whose style, audience, and engagement align with your brand and campaign goals.
The UK home-decor and interior design influencer scene is vibrant and diverse — from renters styling small flats in London to countryside homeowners revamping period homes and creative DIY-ers mixing vintage and modern aesthetics. Influencers in this space produce content like room makeovers, styling advice, DIY hacks, renovation journeys, and seasonal decor tips. For brands in home goods, furniture, lifestyle, or decorating accessories, these creators offer a way to show products in real-home settings that feel aspirational yet achievable. The challenge is finding creators whose style, audience, and engagement align with your brand and campaign goals.
The UK home-decor and interior design influencer scene is vibrant and diverse — from renters styling small flats in London to countryside homeowners revamping period homes and creative DIY-ers mixing vintage and modern aesthetics. Influencers in this space produce content like room makeovers, styling advice, DIY hacks, renovation journeys, and seasonal decor tips. For brands in home goods, furniture, lifestyle, or decorating accessories, these creators offer a way to show products in real-home settings that feel aspirational yet achievable. The challenge is finding creators whose style, audience, and engagement align with your brand and campaign goals.
Here’s how you can approach it:
Here’s how you can approach it:
Start by clearly outlining what you want from an influencer partnership.
For example: “We’re a home-furnishings brand launching a UK campaign, and we want influencers who can showcase our products within styled home décor posts, renovation reels, or before-after transformations targeting adults aged 25–45.”
Having this kind of goal ensures you stay focused on influencers suited to your brand and avoid irrelevant accounts.
2. Search with a UK interior/home-decor lens
2. Search with a UK interior/home-decor lens
Generic “lifestyle influencer” searches won’t be accurate enough. Add home-decor context and location cues:
Keywords: “UK interior design influencer,” “London home decor Instagram,” “UK home renovation vlogger,” “British interiors DIY account.”
Trends / Projects: Look for creators posting about flat makeovers in cities, countryside home renovations, small-space styling, rental-friendly décor hacks, seasonal décor (Christmas, spring refresh), or sustainable/second-hand decor.
Competitor collabs: Which influencers have previously worked with home-ware, furniture, paint, DIY, or décor brands similar to yours?
Using a tool like Impulze (or other influencer-search tools), filter creators by location (UK / specific regions or cities), niche (home décor, interior design, DIY, lifestyle-home), follower/fan size, and engagement metrics to build a curated shortlist.
3. Check engagement and audience authenticity
3. Check engagement and audience authenticity
Follower count alone doesn’t guarantee reach or influence. Always verify:
Engagement metrics — likes, comments, saves/shares relative to follower size.
Comment quality — real feedback, questions, or community interaction (e.g. “Where is that sofa from?”, “How did you paint those walls?”).
Audience demographics — location (UK or relevant region), age group, interest in home décor/home-improvement. Media kits or analytics can help with this.
Using engagement-insight tools like SocialiQ makes it easier to vet influencers quickly and avoid shallow reach accounts.
4. Match influencer style with your brand aesthetic
4. Match influencer style with your brand aesthetic
Home-decor influencers in the UK cover different styles. Choose creators whose vibe matches your brand’s identity and what you’re trying to promote:
Contemporary/minimalist styling: modern flats, clean design, Scandinavian/Scandi-chic looks — good for modern décor, furniture brands.
Traditional / country / vintage style: cottages, historic homes, rustic décor — great for heritage-style, classic, or luxury home products.
DIY / makeover & renovation creators: budgets, fix-ups, rental-friendly hacks, before-and-after transformations — ideal for affordable furniture, paint, décor accessories.
Budget/thrift / sustainable decorating creators: second-hand finds, upcycling, cost-effective décor — good for affordable, eco-friendly, or mass-market home goods.
Lifestyle + home-living influencers: combining décor with cooking, family life, home routines — useful for lifestyle brands tied to home living, comfort, wellness.
5. Start with small collaborations
5. Start with small collaborations
Before going all-in, begin with smaller collaborations to test performance and fit:
A single post or reel where the influencer uses or showcases your product in their home décor setup.
A short makeover or room-styling video using your furniture/decor items.
A “home tour” story or reel that features your brand as part of their everyday living space.
This helps you assess how well your brand integrates into their content and how their audience responds before scaling to full campaigns.
Frequently Asked Questions
How much does a UK home decor influencer cost?
How much does a UK home decor influencer cost?
How much does a UK home decor influencer cost?
How do I find creators with a specific aesthetic?
How do I find creators with a specific aesthetic?
How do I find creators with a specific aesthetic?
What is the difference between renovation and decor influencers?
What is the difference between renovation and decor influencers?
What is the difference between renovation and decor influencers?
How do I check for competitor activity?
How do I check for competitor activity?
How do I check for competitor activity?
Are gifting campaigns effective in the UK?
Are gifting campaigns effective in the UK?
Are gifting campaigns effective in the UK?
Can I use their content for my ads?
Can I use their content for my ads?
Can I use their content for my ads?
How do I manage shipping for large furniture items?
How do I manage shipping for large furniture items?
How do I manage shipping for large furniture items?


