Top 20 Hispanic Influencers on Instagram
Top 20 Hispanic Influencers on Instagram
Top 20 Hispanic Influencers on Instagram
The Latinx community is a driving force in digital culture, shaping trends in fashion, comedy, and music globally. For brands, connecting with this demographic requires more than translation; it requires cultural intelligence. Partnering with top hispanic influencers allows agencies to bridge the gap, tapping into passionate, Spanish-speaking audiences through authentic storytelling and relatable content.


1
LeJuan James
@
lejuanjames
Author of DefinitelyHispanic Representing for all Latinos. TeamLeJuanJames@Gmail *𝘾𝙡𝙚𝙖𝙣 𝙁𝙖𝙢𝙞𝙡𝙮 𝙃𝙪𝙢𝙤𝙧
Followers
2.9M
ENGAGEMENT Rate
5.87
%
Avg Likes ❤️:
168.1K
LeJuan captures the hilarity of growing up in a Latino household with unmatched accuracy. His skits are relatable and family-centric, making him a perfect partner for brands targeting Spanish-speaking audiences with nostalgia and humor.
LeJuan James
@
lejuanjames
Author of DefinitelyHispanic Representing for all Latinos. TeamLeJuanJames@Gmail *𝘾𝙡𝙚𝙖𝙣 𝙁𝙖𝙢𝙞𝙡𝙮 𝙃𝙪𝙢𝙤𝙧
1
LeJuan captures the hilarity of growing up in a Latino household with unmatched accuracy. His skits are relatable and family-centric, making him a perfect partner for brands targeting Spanish-speaking audiences with nostalgia and humor.
LeJuan James
@
lejuanjames
Author of DefinitelyHispanic Representing for all Latinos. TeamLeJuanJames@Gmail *𝘾𝙡𝙚𝙖𝙣 𝙁𝙖𝙢𝙞𝙡𝙮 𝙃𝙪𝙢𝙤𝙧
1
Followers
2.9M
ENGAGEMENT Rate
5.87
%
Avg Likes ❤️:
168.1K
LeJuan captures the hilarity of growing up in a Latino household with unmatched accuracy. His skits are relatable and family-centric, making him a perfect partner for brands targeting Spanish-speaking audiences with nostalgia and humor.
2
Massy Arias
@
massy.arias
Mom | Health Coach | CEO 🇩🇴 👉🏽@tru_supplements 📧: contactmassyarias@gmail.com Join my new program ‘Sculpt: Intermediate’ with 1,000s of @mawarriors 👇🏽
Followers
3.2M
ENGAGEMENT Rate
0.47
%
Avg Likes ❤️:
14.5K
Massy combines fierce fitness routines with a message of empowerment and mental health. Her bilingual content reaches a diverse demographic, ideal for wellness brands looking for strong, motivated Latino content creators to lead campaigns.
Massy Arias
@
massy.arias
Mom | Health Coach | CEO 🇩🇴 👉🏽@tru_supplements 📧: contactmassyarias@gmail.com Join my new program ‘Sculpt: Intermediate’ with 1,000s of @mawarriors 👇🏽
2
Massy combines fierce fitness routines with a message of empowerment and mental health. Her bilingual content reaches a diverse demographic, ideal for wellness brands looking for strong, motivated Latino content creators to lead campaigns.
Massy Arias
@
massy.arias
Mom | Health Coach | CEO 🇩🇴 👉🏽@tru_supplements 📧: contactmassyarias@gmail.com Join my new program ‘Sculpt: Intermediate’ with 1,000s of @mawarriors 👇🏽
2
Followers
3.2M
ENGAGEMENT Rate
0.47
%
Avg Likes ❤️:
14.5K
Massy combines fierce fitness routines with a message of empowerment and mental health. Her bilingual content reaches a diverse demographic, ideal for wellness brands looking for strong, motivated Latino content creators to lead campaigns.
3
Desi Perkins
@
desiperkins
✊🏽Mexicana🇲🇽 CEO and founder of @dezi & @deziskin 💌 desi@rangemp.com 🎦 YouTube - DesiPerkins
Followers
4.2M
ENGAGEMENT Rate
0.32
%
Avg Likes ❤️:
13.6K
From beauty guru to lifestyle icon, Desi shares her journey through motherhood and entrepreneurship. Her aesthetic is flawless, offering a premium environment for beauty and home decor brands seeking high-engagement partnerships.
Desi Perkins
@
desiperkins
✊🏽Mexicana🇲🇽 CEO and founder of @dezi & @deziskin 💌 desi@rangemp.com 🎦 YouTube - DesiPerkins
3
From beauty guru to lifestyle icon, Desi shares her journey through motherhood and entrepreneurship. Her aesthetic is flawless, offering a premium environment for beauty and home decor brands seeking high-engagement partnerships.
Desi Perkins
@
desiperkins
✊🏽Mexicana🇲🇽 CEO and founder of @dezi & @deziskin 💌 desi@rangemp.com 🎦 YouTube - DesiPerkins
3
Followers
4.2M
ENGAGEMENT Rate
0.32
%
Avg Likes ❤️:
13.6K
From beauty guru to lifestyle icon, Desi shares her journey through motherhood and entrepreneurship. Her aesthetic is flawless, offering a premium environment for beauty and home decor brands seeking high-engagement partnerships.
4
Caeli
@
caeliyt
Hola🦋soy Caeli Latina Embajadora @fashionnova Mkt @cflw.mx —————— @fzmanagement
Followers
8.7M
ENGAGEMENT Rate
1.87
%
Avg Likes ❤️:
161.6K
Caeli brings a vibrant, energetic personality to the digital space. Known for vlogs and comedy, she engages a massive youth following, making her a strategic choice for lifestyle brands tapping into Latinx marketing trends.
Caeli
@
caeliyt
Hola🦋soy Caeli Latina Embajadora @fashionnova Mkt @cflw.mx —————— @fzmanagement
4
Caeli brings a vibrant, energetic personality to the digital space. Known for vlogs and comedy, she engages a massive youth following, making her a strategic choice for lifestyle brands tapping into Latinx marketing trends.
Caeli
@
caeliyt
Hola🦋soy Caeli Latina Embajadora @fashionnova Mkt @cflw.mx —————— @fzmanagement
4
Followers
8.7M
ENGAGEMENT Rate
1.87
%
Avg Likes ❤️:
161.6K
Caeli brings a vibrant, energetic personality to the digital space. Known for vlogs and comedy, she engages a massive youth following, making her a strategic choice for lifestyle brands tapping into Latinx marketing trends.
5
Mariale
@
mariale
📍Los Angeles Tiktok: mar.hacks
Followers
6.0M
ENGAGEMENT Rate
1.85
%
Avg Likes ❤️:
107.1K
Mariale dominates the conversation with her candid vlogs and beauty reviews. Her connection with her "Amorcitos" is genuine and powerful, providing brands with a direct line to millions of loyal fans across the Americas.
Mariale
@
mariale
📍Los Angeles Tiktok: mar.hacks
5
Mariale dominates the conversation with her candid vlogs and beauty reviews. Her connection with her "Amorcitos" is genuine and powerful, providing brands with a direct line to millions of loyal fans across the Americas.
Mariale
@
mariale
📍Los Angeles Tiktok: mar.hacks
5
Followers
6.0M
ENGAGEMENT Rate
1.85
%
Avg Likes ❤️:
107.1K
Mariale dominates the conversation with her candid vlogs and beauty reviews. Her connection with her "Amorcitos" is genuine and powerful, providing brands with a direct line to millions of loyal fans across the Americas.
6
Julie Sariñana
@
sincerelyjules
california girl dreaming big. ✿ la • mexico • france founder: @colordept agent: jen@jenniferpowell.com
Followers
7.6M
ENGAGEMENT Rate
0
%
Avg Likes ❤️:
0.0K
Julie Sariñana is the definition of California-cool meets Latin flair. Her travel and fashion content is visually stunning, making her a top-tier choice for global fashion labels wanting to reach sophisticated hispanic influencers audiences.
Julie Sariñana
@
sincerelyjules
california girl dreaming big. ✿ la • mexico • france founder: @colordept agent: jen@jenniferpowell.com
6
Julie Sariñana is the definition of California-cool meets Latin flair. Her travel and fashion content is visually stunning, making her a top-tier choice for global fashion labels wanting to reach sophisticated hispanic influencers audiences.
Julie Sariñana
@
sincerelyjules
california girl dreaming big. ✿ la • mexico • france founder: @colordept agent: jen@jenniferpowell.com
6
Followers
7.6M
ENGAGEMENT Rate
0
%
Avg Likes ❤️:
0.0K
Julie Sariñana is the definition of California-cool meets Latin flair. Her travel and fashion content is visually stunning, making her a top-tier choice for global fashion labels wanting to reach sophisticated hispanic influencers audiences.
7
Dulce Candy
@
dulcecandy
Walking in my calling & helping mujeres do the same 📍Texas 🐚@sweetsoul | women circle this 12/13 ⬇️
Followers
960.2K
ENGAGEMENT Rate
0.07
%
Avg Likes ❤️:
0.7K
A veteran of the beauty community and a military vet, Dulce offers a unique, grounded perspective. Her DIYs and lifestyle tips resonate with women seeking authenticity, perfect for home and family-oriented brand collaborations.
Dulce Candy
@
dulcecandy
Walking in my calling & helping mujeres do the same 📍Texas 🐚@sweetsoul | women circle this 12/13 ⬇️
7
A veteran of the beauty community and a military vet, Dulce offers a unique, grounded perspective. Her DIYs and lifestyle tips resonate with women seeking authenticity, perfect for home and family-oriented brand collaborations.
Dulce Candy
@
dulcecandy
Walking in my calling & helping mujeres do the same 📍Texas 🐚@sweetsoul | women circle this 12/13 ⬇️
7
Followers
960.2K
ENGAGEMENT Rate
0.07
%
Avg Likes ❤️:
0.7K
A veteran of the beauty community and a military vet, Dulce offers a unique, grounded perspective. Her DIYs and lifestyle tips resonate with women seeking authenticity, perfect for home and family-oriented brand collaborations.
8
Kenia Os
@
keniaos
@kosbeauty @kos.essence
Followers
18.2M
ENGAGEMENT Rate
3.43
%
Avg Likes ❤️:
620.8K
Kenia is a pop culture phenomenon, blending music career success with influencer stardom. Her edgy style and massive reach make her one of the most impactful social media personalities for trend-focused fashion and tech brands.
Kenia Os
@
keniaos
@kosbeauty @kos.essence
8
Kenia is a pop culture phenomenon, blending music career success with influencer stardom. Her edgy style and massive reach make her one of the most impactful social media personalities for trend-focused fashion and tech brands.
Kenia Os
@
keniaos
@kosbeauty @kos.essence
8
Followers
18.2M
ENGAGEMENT Rate
3.43
%
Avg Likes ❤️:
620.8K
Kenia is a pop culture phenomenon, blending music career success with influencer stardom. Her edgy style and massive reach make her one of the most impactful social media personalities for trend-focused fashion and tech brands.
9
Camila Coelho
@
camilacoelho
Share LOVE wherever you go! Founder @elaluz & @camilacoelhocollection @epilepsyfdn Ambassador & Board Member💜
Followers
10.5M
ENGAGEMENT Rate
0.87
%
Avg Likes ❤️:
88.9K
While Brazilian, Camila’s influence spans the entire Latin world. Her high-fashion lifestyle and global beauty brand partnerships offer luxury advertisers a prestigious platform to reach aspirational consumers across multiple languages.
Camila Coelho
@
camilacoelho
Share LOVE wherever you go! Founder @elaluz & @camilacoelhocollection @epilepsyfdn Ambassador & Board Member💜
9
While Brazilian, Camila’s influence spans the entire Latin world. Her high-fashion lifestyle and global beauty brand partnerships offer luxury advertisers a prestigious platform to reach aspirational consumers across multiple languages.
Camila Coelho
@
camilacoelho
Share LOVE wherever you go! Founder @elaluz & @camilacoelhocollection @epilepsyfdn Ambassador & Board Member💜
9
Followers
10.5M
ENGAGEMENT Rate
0.87
%
Avg Likes ❤️:
88.9K
While Brazilian, Camila’s influence spans the entire Latin world. Her high-fashion lifestyle and global beauty brand partnerships offer luxury advertisers a prestigious platform to reach aspirational consumers across multiple languages.
10
Salice Rose
@
salicerose
GOD❤️🇵🇪🇺🇸 @shopsalicerose 🛍️ Snap 👻 salice_roseee 📧 Business: businessinquiries@salicerose.com
Followers
19.6M
ENGAGEMENT Rate
0.3
%
Avg Likes ❤️:
54.8K
Salice tells stories like no other, mixing comedy with raw, honest talks about mental health. Her die-hard fanbase hangs on every word, creating a high-trust environment for brands engaging in multicultural brand campaigns.
Salice Rose
@
salicerose
GOD❤️🇵🇪🇺🇸 @shopsalicerose 🛍️ Snap 👻 salice_roseee 📧 Business: businessinquiries@salicerose.com
10
Salice tells stories like no other, mixing comedy with raw, honest talks about mental health. Her die-hard fanbase hangs on every word, creating a high-trust environment for brands engaging in multicultural brand campaigns.
Salice Rose
@
salicerose
GOD❤️🇵🇪🇺🇸 @shopsalicerose 🛍️ Snap 👻 salice_roseee 📧 Business: businessinquiries@salicerose.com
10
Followers
19.6M
ENGAGEMENT Rate
0.3
%
Avg Likes ❤️:
54.8K
Salice tells stories like no other, mixing comedy with raw, honest talks about mental health. Her die-hard fanbase hangs on every word, creating a high-trust environment for brands engaging in multicultural brand campaigns.
11
Michelle Lewin
@
michelle_lewin
Followers
15.6M
ENGAGEMENT Rate
0.18
%
Avg Likes ❤️:
28.3K
The "Latin Queen of Fitness," Michelle inspires millions with her physique and discipline. She is a powerhouse for gym gear and supplement brands, proving that hispanic influencers can drive massive sales in the health sector.
Michelle Lewin
@
michelle_lewin
11
The "Latin Queen of Fitness," Michelle inspires millions with her physique and discipline. She is a powerhouse for gym gear and supplement brands, proving that hispanic influencers can drive massive sales in the health sector.
Michelle Lewin
@
michelle_lewin
11
Followers
15.6M
ENGAGEMENT Rate
0.18
%
Avg Likes ❤️:
28.3K
The "Latin Queen of Fitness," Michelle inspires millions with her physique and discipline. She is a powerhouse for gym gear and supplement brands, proving that hispanic influencers can drive massive sales in the health sector.
12
German Garmendia
@
germangarmendia
Papi German 🔥🔥 ✉️ negocios@germangarmendia.com
Followers
18.4M
ENGAGEMENT Rate
4.44
%
Avg Likes ❤️:
817.5K
A legend in the YouTube space, German’s transition to Instagram keeps his comedy and gaming roots alive. His massive following allows brands to reach a broad, male-skewing demographic interested in tech and entertainment.
German Garmendia
@
germangarmendia
Papi German 🔥🔥 ✉️ negocios@germangarmendia.com
12
A legend in the YouTube space, German’s transition to Instagram keeps his comedy and gaming roots alive. His massive following allows brands to reach a broad, male-skewing demographic interested in tech and entertainment.
German Garmendia
@
germangarmendia
Papi German 🔥🔥 ✉️ negocios@germangarmendia.com
12
Followers
18.4M
ENGAGEMENT Rate
4.44
%
Avg Likes ❤️:
817.5K
A legend in the YouTube space, German’s transition to Instagram keeps his comedy and gaming roots alive. His massive following allows brands to reach a broad, male-skewing demographic interested in tech and entertainment.
13
Yuya
@
yuyacst
Crear. @bailandojuntos
Followers
16.1M
ENGAGEMENT Rate
3.66
%
Avg Likes ❤️:
587.3K
Yuya is an icon of Mexican pop culture. Her soft aesthetic and entrepreneurial success with her own makeup line make her a role model, ideal for brands that value creativity and female empowerment.
Yuya
@
yuyacst
Crear. @bailandojuntos
13
Yuya is an icon of Mexican pop culture. Her soft aesthetic and entrepreneurial success with her own makeup line make her a role model, ideal for brands that value creativity and female empowerment.
Yuya
@
yuyacst
Crear. @bailandojuntos
13
Followers
16.1M
ENGAGEMENT Rate
3.66
%
Avg Likes ❤️:
587.3K
Yuya is an icon of Mexican pop culture. Her soft aesthetic and entrepreneurial success with her own makeup line make her a role model, ideal for brands that value creativity and female empowerment.
14
El Rubius
@
elrubiuswtf
uwu 🎥YT: elrubiusOMG 🎮Twitch: Rubius
Followers
17.4M
ENGAGEMENT Rate
6.09
%
Avg Likes ❤️:
1.1M
As one of the biggest streamers globally, Rubius commands an army of fans. His content defines internet culture, offering gaming and tech brands unparalleled access to Gen Z audiences through one of the top hispanic influencers.
El Rubius
@
elrubiuswtf
uwu 🎥YT: elrubiusOMG 🎮Twitch: Rubius
14
As one of the biggest streamers globally, Rubius commands an army of fans. His content defines internet culture, offering gaming and tech brands unparalleled access to Gen Z audiences through one of the top hispanic influencers.
El Rubius
@
elrubiuswtf
uwu 🎥YT: elrubiusOMG 🎮Twitch: Rubius
14
Followers
17.4M
ENGAGEMENT Rate
6.09
%
Avg Likes ❤️:
1.1M
As one of the biggest streamers globally, Rubius commands an army of fans. His content defines internet culture, offering gaming and tech brands unparalleled access to Gen Z audiences through one of the top hispanic influencers.
15
Luisa Fernanda Cataño Rios
@
luisafernandaw
Creadora de contenido y empresaria @elranchomx @plazamxbarranquilla Contacto: @cindyrestrepo yosoyluisafernandaw@gmail.com
Followers
19.0M
ENGAGEMENT Rate
0.15
%
Avg Likes ❤️:
27.2K
Luisa blends music, fashion, and motherhood seamlessly. Her feed is a mix of glamorous events and family life, attracting a wide demographic interested in beauty products, baby gear, and trendy apparel.
Luisa Fernanda Cataño Rios
@
luisafernandaw
Creadora de contenido y empresaria @elranchomx @plazamxbarranquilla Contacto: @cindyrestrepo yosoyluisafernandaw@gmail.com
15
Luisa blends music, fashion, and motherhood seamlessly. Her feed is a mix of glamorous events and family life, attracting a wide demographic interested in beauty products, baby gear, and trendy apparel.
Luisa Fernanda Cataño Rios
@
luisafernandaw
Creadora de contenido y empresaria @elranchomx @plazamxbarranquilla Contacto: @cindyrestrepo yosoyluisafernandaw@gmail.com
15
Followers
19.0M
ENGAGEMENT Rate
0.15
%
Avg Likes ❤️:
27.2K
Luisa blends music, fashion, and motherhood seamlessly. Her feed is a mix of glamorous events and family life, attracting a wide demographic interested in beauty products, baby gear, and trendy apparel.
16
Kimberly Loaiza
@
kimberly.loaiza
✨ x sɪᴇᴍᴘʀᴇ ʟɪɴᴅᴜʀᴀs ✨ Contacto@KimLoaiza.mx 💌
Followers
37.6M
ENGAGEMENT Rate
1.43
%
Avg Likes ❤️:
536.6K
Kimberly is a music and social media titan with an incredibly dedicated fandom. Her reach is astronomical, making her the ultimate partner for mass-market digital engagement LATAM campaigns that need immediate, large-scale visibility.
Kimberly Loaiza
@
kimberly.loaiza
✨ x sɪᴇᴍᴘʀᴇ ʟɪɴᴅᴜʀᴀs ✨ Contacto@KimLoaiza.mx 💌
16
Kimberly is a music and social media titan with an incredibly dedicated fandom. Her reach is astronomical, making her the ultimate partner for mass-market digital engagement LATAM campaigns that need immediate, large-scale visibility.
Kimberly Loaiza
@
kimberly.loaiza
✨ x sɪᴇᴍᴘʀᴇ ʟɪɴᴅᴜʀᴀs ✨ Contacto@KimLoaiza.mx 💌
16
Followers
37.6M
ENGAGEMENT Rate
1.43
%
Avg Likes ❤️:
536.6K
Kimberly is a music and social media titan with an incredibly dedicated fandom. Her reach is astronomical, making her the ultimate partner for mass-market digital engagement LATAM campaigns that need immediate, large-scale visibility.
17
Lele Pons
@
lelepons
Eloísa’s Mom💕 Born in 🇻🇪🇻🇪🇻🇪 OG influencer since 2013 Management: lele@ebmanagement.io
Followers
54.0M
ENGAGEMENT Rate
3.09
%
Avg Likes ❤️:
1.7M
Lele transcends platforms with her physical comedy and music. Her ability to go viral is unmatched, providing brands with a high-energy, entertainment-focused vehicle to reach millions of young viewers worldwide.
Lele Pons
@
lelepons
Eloísa’s Mom💕 Born in 🇻🇪🇻🇪🇻🇪 OG influencer since 2013 Management: lele@ebmanagement.io
17
Lele transcends platforms with her physical comedy and music. Her ability to go viral is unmatched, providing brands with a high-energy, entertainment-focused vehicle to reach millions of young viewers worldwide.
Lele Pons
@
lelepons
Eloísa’s Mom💕 Born in 🇻🇪🇻🇪🇻🇪 OG influencer since 2013 Management: lele@ebmanagement.io
17
Followers
54.0M
ENGAGEMENT Rate
3.09
%
Avg Likes ❤️:
1.7M
Lele transcends platforms with her physical comedy and music. Her ability to go viral is unmatched, providing brands with a high-energy, entertainment-focused vehicle to reach millions of young viewers worldwide.
18
Andrea Espada
@
andreaespadatv
Fashion | Makeup | Joyful Family Moments Proud Mom of 3 Angels 📧: Andreaespada.Bookings@gmail.com
Followers
6.2M
ENGAGEMENT Rate
0.24
%
Avg Likes ❤️:
14.8K
Andrea creates fun, family-friendly content that highlights her hosting skills and comedic timing. She is a fantastic match for household brands looking to integrate products into entertaining, lighthearted skits.
Andrea Espada
@
andreaespadatv
Fashion | Makeup | Joyful Family Moments Proud Mom of 3 Angels 📧: Andreaespada.Bookings@gmail.com
18
Andrea creates fun, family-friendly content that highlights her hosting skills and comedic timing. She is a fantastic match for household brands looking to integrate products into entertaining, lighthearted skits.
Andrea Espada
@
andreaespadatv
Fashion | Makeup | Joyful Family Moments Proud Mom of 3 Angels 📧: Andreaespada.Bookings@gmail.com
18
Followers
6.2M
ENGAGEMENT Rate
0.24
%
Avg Likes ❤️:
14.8K
Andrea creates fun, family-friendly content that highlights her hosting skills and comedic timing. She is a fantastic match for household brands looking to integrate products into entertaining, lighthearted skits.
19
Luisillo El Pillo
@
luisitocomunica
Hago videos y trabajo en varias cosas chidas 📹😎 🥃 @gran.malo 🍜 @deigoramen 📱 @pillofon_mx 🥢 @deigococinajaponesa 🍣 @deigo.sushi
Followers
33.6M
ENGAGEMENT Rate
2.39
%
Avg Likes ❤️:
799.6K
Luisito travels the globe, telling stories through food and exploration. His charismatic, curious nature makes him one of the most beloved Latino content creators, perfect for travel apps, airlines, and food delivery services.
Luisillo El Pillo
@
luisitocomunica
Hago videos y trabajo en varias cosas chidas 📹😎 🥃 @gran.malo 🍜 @deigoramen 📱 @pillofon_mx 🥢 @deigococinajaponesa 🍣 @deigo.sushi
19
Luisito travels the globe, telling stories through food and exploration. His charismatic, curious nature makes him one of the most beloved Latino content creators, perfect for travel apps, airlines, and food delivery services.
Luisillo El Pillo
@
luisitocomunica
Hago videos y trabajo en varias cosas chidas 📹😎 🥃 @gran.malo 🍜 @deigoramen 📱 @pillofon_mx 🥢 @deigococinajaponesa 🍣 @deigo.sushi
19
Followers
33.6M
ENGAGEMENT Rate
2.39
%
Avg Likes ❤️:
799.6K
Luisito travels the globe, telling stories through food and exploration. His charismatic, curious nature makes him one of the most beloved Latino content creators, perfect for travel apps, airlines, and food delivery services.
20
Juanpa Zurita
@
juanpazurita
🇲🇽 storyteller 🎥 founder @arcoentertainment 👹 more @juanpa 🔗 my new movie 👇
Followers
33.4M
ENGAGEMENT Rate
0.47
%
Avg Likes ❤️:
155.9K
Juanpa combines high-adrenaline adventures with philanthropy. His adventurous spirit and clean image make him a safe, high-impact partner for global brands looking to associate with positivity and action.
Juanpa Zurita
@
juanpazurita
🇲🇽 storyteller 🎥 founder @arcoentertainment 👹 more @juanpa 🔗 my new movie 👇
20
Juanpa combines high-adrenaline adventures with philanthropy. His adventurous spirit and clean image make him a safe, high-impact partner for global brands looking to associate with positivity and action.
Juanpa Zurita
@
juanpazurita
🇲🇽 storyteller 🎥 founder @arcoentertainment 👹 more @juanpa 🔗 my new movie 👇
20
Followers
33.4M
ENGAGEMENT Rate
0.47
%
Avg Likes ❤️:
155.9K
Juanpa combines high-adrenaline adventures with philanthropy. His adventurous spirit and clean image make him a safe, high-impact partner for global brands looking to associate with positivity and action.
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How to Find Hispanic Influencers on Instagram
How to Find Hispanic Influencers on Instagram
The global Hispanic and Latino community is large, diverse, and highly engaged on social media. Influencers from Latin America, the U.S. Hispanic diaspora, and other Spanish-speaking regions bring a mix of culture, lifestyle, trends, and identity to their content, which makes them unique partners for brands targeting Hispanic or Latinx audiences. The challenge is finding Hispanic influencers whose audience, engagement, and style truly align with your brand’s goals.
Here’s how you can approach it:
The global Hispanic and Latino community is large, diverse, and highly engaged on social media. Influencers from Latin America, the U.S. Hispanic diaspora, and other Spanish-speaking regions bring a mix of culture, lifestyle, trends, and identity to their content, which makes them unique partners for brands targeting Hispanic or Latinx audiences. The challenge is finding Hispanic influencers whose audience, engagement, and style truly align with your brand’s goals.
Here’s how you can approach it:
The global Hispanic and Latino community is large, diverse, and highly engaged on social media. Influencers from Latin America, the U.S. Hispanic diaspora, and other Spanish-speaking regions bring a mix of culture, lifestyle, trends, and identity to their content, which makes them unique partners for brands targeting Hispanic or Latinx audiences. The challenge is finding Hispanic influencers whose audience, engagement, and style truly align with your brand’s goals.
Here’s how you can approach it:
1. Define your campaign goal
1. Define your campaign goal
Start by clearly outlining what you expect from a collaboration.
For example: “We’re a beauty brand targeting Latinx millennials, and we want influencers who can create make-up tutorials or skincare content in Spanish/Spanglish for women aged 18–35.”
With a clear goal, you stay focused and can shortlist influencers who match your objectives.
2. Search with a Hispanic-focused lens
2. Search with a Hispanic-focused lens
A generic “influencer search” won’t give you precise matches. Refine by niche, language, region, and cultural context:
Keywords: “Latina influencer Instagram,” “Hispanic lifestyle blogger,” “Latin America fashion influencer,” “US Hispanic content creator.”
Trends / Themes: Who posts about Latinx culture, bilingual lifestyle, regional beauty/fashion trends, Latin-American music, bilingual family content, cultural heritage stories?
Competitor / Industry Collabs: Which influencers have already worked with brands similar to yours (beauty, fashion, lifestyle, culture-centric)?
Using an influencer-search tool (like Impulze), filter by location (Latin America / U.S. Hispanic regions), niche (beauty, lifestyle, fashion, entertainment, etc.), follower size, engagement rate, and language — to build a relevant list.
3. Check engagement and audience authenticity
3. Check engagement and audience authenticity
Follower count alone doesn’t guarantee impact. Always verify:
Engagement metrics — likes, comments, saves/shares versus follower count.
Comments showing real fan interaction — in Spanish or bilingual, local references, cultural context (“¿Dónde compraste eso?”).
Media kits or analytics confirming audience demographics: region, age, language, interests, cultural alignment.
These checks help avoid inflated follower numbers with low real influence.
4. Match influencer style and content with your brand
4. Match influencer style and content with your brand
Hispanic influencers cover a wide range of niches and styles. Choose creators whose content and tone align with your campaign’s voice:
Beauty & lifestyle influencers: skincare, makeup, haircare, everyday style — great for fashion/beauty brands.
Fashion & street-style creators: regional fashion sensibilities, Latinx style — useful for fashion or apparel brands.
Family/culture/heritage influencers: content about Latino culture, family life, bilingual lifestyle — ideal for cultural or community-oriented campaigns.
Entertainment/comedy/music influencers: humor, pop culture, music — compelling for youth-focused, lifestyle, or entertainment brands.
Fitness/wellness/lifestyle: healthy living, fitness, wellness content — good for activewear, wellness products, lifestyle brands.
5. Start with small collaborations & test results
5. Start with small collaborations & test results
Instead of committing large budgets from the start, begin with smaller collaborations to gauge performance and fit. Examples:
A single post or story highlighting your product/service in a culturally relevant way.
A carousel or reel blending your product with the everyday Latinx lifestyle or culture.
A small campaign around a Latin holiday/festival, cultural moment, or bilingual content to test resonance.
This allows you to measure authenticity, engagement, and audience reaction before scaling up.
Frequently Asked Questions
Why should I hire Hispanic influencers for my campaign?
Why should I hire Hispanic influencers for my campaign?
Why should I hire Hispanic influencers for my campaign?
How do I calculate the ROI for these creators?
How do I calculate the ROI for these creators?
How do I calculate the ROI for these creators?
Do these influencers only create content in Spanish?
Do these influencers only create content in Spanish?
Do these influencers only create content in Spanish?
How do I find creators who align with my specific niche?
How do I find creators who align with my specific niche?
How do I find creators who align with my specific niche?
Are these influencers safe for brand reputation?
Are these influencers safe for brand reputation?
Are these influencers safe for brand reputation?
What makes Hispanic audiences different?
What makes Hispanic audiences different?
What makes Hispanic audiences different?
Can I manage a global campaign from one dashboard?
Can I manage a global campaign from one dashboard?
Can I manage a global campaign from one dashboard?


