Top 30 German Influencers in 2025

Top 30 German Influencers in 2025

Top 30 German Influencers in 2025

These top German influencers are making waves on Instagram with their fashion, beauty, and lifestyle content. Whether you’re looking to partner with creators or just follow new trends, this list features the most engaging names in Germany right now.

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Engagement Rates

 Fake Followers

Audience Details

Past Brand Collboration

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How to Find German Influencers

How to Find German Influencers

Germany’s influencer scene is thriving — from Berlin’s edgy streetwear creators to Munich’s luxury fashion voices and Hamburg’s food and travel vloggers. German influencers on Instagram, YouTube, and TikTok are shaping trends both locally and internationally. 

But with so much choice, the real challenge for brands is knowing how to find German influencers who actually deliver results.

Here’s a step-by-step guide to make the process simpler.

Germany’s influencer scene is thriving — from Berlin’s edgy streetwear creators to Munich’s luxury fashion voices and Hamburg’s food and travel vloggers. German influencers on Instagram, YouTube, and TikTok are shaping trends both locally and internationally. 

But with so much choice, the real challenge for brands is knowing how to find German influencers who actually deliver results.

Here’s a step-by-step guide to make the process simpler.

Germany’s influencer scene is thriving — from Berlin’s edgy streetwear creators to Munich’s luxury fashion voices and Hamburg’s food and travel vloggers. German influencers on Instagram, YouTube, and TikTok are shaping trends both locally and internationally. 

But with so much choice, the real challenge for brands is knowing how to find German influencers who actually deliver results.

Here’s a step-by-step guide to make the process simpler.

1. Start with your campaign goal

1. Start with your campaign goal

Everything begins with clarity. Write one line that defines what you need.

Example: “We’re a skincare brand in Germany, and we want influencers who can create tutorials that build trust with women aged 20–35.”  

This focus helps filter out influencers who may be popular but not relevant.

2. Search with German context

2. Search with German context

Generic searches won’t cut it. Add cultural or location-specific cues:

  • Hashtags: #deutschlandstyle, #berlinfashion, #germaninfluencer.

  • Events: Who’s posting about Oktoberfest, Berlin Fashion Week, or local expos?

  • Competitor collabs: Which German influencers already work with brands in your niche?

With Impulze, you can filter influencers by country, city, niche, and engagement, instantly creating a German influencer list tailored to your campaign.

3. Measure engagement, not just followers

3. Measure engagement, not just followers

Big follower counts can mislead. Check instead:

  • Average likes, comments, and shares compared to audience size.

  • Comments that show intent (“Where can I buy this in Germany?”).

  • Consistency across multiple posts.

SocialiQ (a free Chrome extension from Impulze) makes it easy to see engagement rates instantly.

4. Match influencer style with your brand

4. Match influencer style with your brand

German influencers are diverse so the best fit depends on your product. Here are some examples you can get inspired with: 

  • Fashion/beauty brands: creators doing styling tips, GRWM videos, and product reviews.

  • Food brands: food bloggers, recipe creators, or restaurant reviewers.

  • Tech brands: unboxers, product reviewers, and gaming streamers.

5. Test before scaling up

5. Test before scaling up

Instead of locking into long contracts, start with small collaborations:

  • An Instagram Reel featuring your product.

  • A YouTube review video with links.

  • A TikTok Short tying your brand into trending formats.

On Impulze, you can check German influencers’ past collaborations, save them into lists, and track campaign results — making it easier to scale only with those who work best.

Frequently Asked Questions

How did you select these German influencers for the list?

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How did you select these German influencers for the list?

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How did you select these German influencers for the list?

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Can I find more fashion influencers in Germany beyond this list?

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Can I find more fashion influencers in Germany beyond this list?

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Can I find more fashion influencers in Germany beyond this list?

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Are these influencers good for beauty and lifestyle campaigns?

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Are these influencers good for beauty and lifestyle campaigns?

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Are these influencers good for beauty and lifestyle campaigns?

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Can I contact these German influencers directly?

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Can I contact these German influencers directly?

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Can I contact these German influencers directly?

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Which influencers work best for luxury or premium brands?

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Which influencers work best for luxury or premium brands?

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Which influencers work best for luxury or premium brands?

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How can I filter influencers by city, age, or interests?

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How can I filter influencers by city, age, or interests?

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How can I filter influencers by city, age, or interests?

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Do these German influencers work with international brands?

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Do these German influencers work with international brands?

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Do these German influencers work with international brands?

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