Top 20 GenZ Youtubers For Beauty Brands in Korea
Top 20 GenZ Youtubers For Beauty Brands in Korea
Top 20 GenZ Youtubers For Beauty Brands in Korea
GenZ creators are redefining beauty content in Korea—mixing skincare science, authentic reviews, and viral challenges that make products fly off shelves. If you're a beauty brand targeting the Korean GenZ market, these YouTubers should be on your radar. From aesthetic routines to no-filter reviews, here are 20 creators who truly influence what GenZ shops, shares, and trusts.
1
Saeeun
@
hellosaeeun
*ੈ✩‧ꜰᴀꜱʜɪᴏɴ,ʙᴇᴀᴜᴛʏ,ᴠʟᴏɢ*ੈ✩‧₊˚🎀
subscribers
357.0K
ENGAGEMENT Rate
0.1
%
Avg Views 👁️ :
18.5K
Saeeun shares GRWM routines, soft-glam makeup, and skincare tips, pairing minimal edits with approachable product talk. A trusted pick among Korean skincare YouTubers and beauty creators in Korea, her aesthetic resonates with Gen Z audiences.
Saeeun
@
hellosaeeun
*ੈ✩‧ꜰᴀꜱʜɪᴏɴ,ʙᴇᴀᴜᴛʏ,ᴠʟᴏɢ*ੈ✩‧₊˚🎀
1
Saeeun shares GRWM routines, soft-glam makeup, and skincare tips, pairing minimal edits with approachable product talk. A trusted pick among Korean skincare YouTubers and beauty creators in Korea, her aesthetic resonates with Gen Z audiences.
Saeeun
@
hellosaeeun
*ੈ✩‧ꜰᴀꜱʜɪᴏɴ,ʙᴇᴀᴜᴛʏ,ᴠʟᴏɢ*ੈ✩‧₊˚🎀
1
ENGAGEMENT Rate
0.1
%
subscribers
357.0K
Avg Views 👁️ :
18.5K
Saeeun shares GRWM routines, soft-glam makeup, and skincare tips, pairing minimal edits with approachable product talk. A trusted pick among Korean skincare YouTubers and beauty creators in Korea, her aesthetic resonates with Gen Z audiences.
2
BEAUTYSOOM
@
뷰티숨beautysoom
🌜ASMR & BEAUTY☁️
subscribers
327.0K
ENGAGEMENT Rate
0.28
%
Avg Views 👁️ :
41.2K
BEAUTYSOOM posts skincare routines, sunscreen tests, and product comparisons, speaking Gen Z’s language. As one of Korea’s genz youtubers, her reviews help beauty creators in Korea understand what resonates with Korean GenZ beauty influencers today.
BEAUTYSOOM
@
뷰티숨beautysoom
🌜ASMR & BEAUTY☁️
2
BEAUTYSOOM posts skincare routines, sunscreen tests, and product comparisons, speaking Gen Z’s language. As one of Korea’s genz youtubers, her reviews help beauty creators in Korea understand what resonates with Korean GenZ beauty influencers today.
BEAUTYSOOM
@
뷰티숨beautysoom
🌜ASMR & BEAUTY☁️
2
ENGAGEMENT Rate
0.28
%
subscribers
327.0K
Avg Views 👁️ :
41.2K
BEAUTYSOOM posts skincare routines, sunscreen tests, and product comparisons, speaking Gen Z’s language. As one of Korea’s genz youtubers, her reviews help beauty creators in Korea understand what resonates with Korean GenZ beauty influencers today.
3
MIYUT
@
miyut
fashion beauty vlog Instagram : @miyut__ Contact : skdms90760@gmail.com Present : 서울 강남구 논현로 554 삼성빌딩 3층 playtown '미윳'
subscribers
278.0K
ENGAGEMENT Rate
0.27
%
Avg Views 👁️ :
42.5K
MIYUT mixes dewy makeup looks, hair experiments, and cozy vlogs, balancing aesthetic shots with step-by-step tips. A go-to among Korean skincare YouTubers and top GenZ beauty creators, she makes sophisticated routines feel friendly and actionable.
MIYUT
@
miyut
fashion beauty vlog Instagram : @miyut__ Contact : skdms90760@gmail.com Present : 서울 강남구 논현로 554 삼성빌딩 3층 playtown '미윳'
3
MIYUT mixes dewy makeup looks, hair experiments, and cozy vlogs, balancing aesthetic shots with step-by-step tips. A go-to among Korean skincare YouTubers and top GenZ beauty creators, she makes sophisticated routines feel friendly and actionable.
MIYUT
@
miyut
fashion beauty vlog Instagram : @miyut__ Contact : skdms90760@gmail.com Present : 서울 강남구 논현로 554 삼성빌딩 3층 playtown '미윳'
3
ENGAGEMENT Rate
0.27
%
subscribers
278.0K
Avg Views 👁️ :
42.5K
MIYUT mixes dewy makeup looks, hair experiments, and cozy vlogs, balancing aesthetic shots with step-by-step tips. A go-to among Korean skincare YouTubers and top GenZ beauty creators, she makes sophisticated routines feel friendly and actionable.
4
Sole
@
솔이sole
Beauty & Fashion & Vlog channel Business Mail - gloucp@naver.com
subscribers
420.0K
ENGAGEMENT Rate
0.04
%
Avg Views 👁️ :
6.7K
Sole shares minimalist routines, sheer tints, and skincare-first tutorials, celebrating healthy texture over heavy coverage. As one of the beauty creators in Korea, her lit edits appeal to Korean skincare YouTubers fans and ingredient-curious viewers.
Sole
@
솔이sole
Beauty & Fashion & Vlog channel Business Mail - gloucp@naver.com
4
Sole shares minimalist routines, sheer tints, and skincare-first tutorials, celebrating healthy texture over heavy coverage. As one of the beauty creators in Korea, her lit edits appeal to Korean skincare YouTubers fans and ingredient-curious viewers.
Sole
@
솔이sole
Beauty & Fashion & Vlog channel Business Mail - gloucp@naver.com
4
ENGAGEMENT Rate
0.04
%
subscribers
420.0K
Avg Views 👁️ :
6.7K
Sole shares minimalist routines, sheer tints, and skincare-first tutorials, celebrating healthy texture over heavy coverage. As one of the beauty creators in Korea, her lit edits appeal to Korean skincare YouTubers fans and ingredient-curious viewers.
5
Daily Daye
@
다예DailyDaye
Where beauty trends meet taste.
subscribers
393.0K
ENGAGEMENT Rate
0.13
%
Avg Views 👁️ :
25.2K
Daily Daye brings chatty GRWMs, wear-tests, and K-beauty hauls with a best-friend vibe. Beloved among genz youtubers, her everyday routines help Korean skincare YouTubers and beauty creators in Korea translate trends into practical, student-friendly looks.
Daily Daye
@
다예DailyDaye
Where beauty trends meet taste.
5
Daily Daye brings chatty GRWMs, wear-tests, and K-beauty hauls with a best-friend vibe. Beloved among genz youtubers, her everyday routines help Korean skincare YouTubers and beauty creators in Korea translate trends into practical, student-friendly looks.
Daily Daye
@
다예DailyDaye
Where beauty trends meet taste.
5
ENGAGEMENT Rate
0.13
%
subscribers
393.0K
Avg Views 👁️ :
25.2K
Daily Daye brings chatty GRWMs, wear-tests, and K-beauty hauls with a best-friend vibe. Beloved among genz youtubers, her everyday routines help Korean skincare YouTubers and beauty creators in Korea translate trends into practical, student-friendly looks.
6
Sasha Song
@
sandra_song
Привет всем! Меня зовут Саша Сонг ,живу в Корее уже 8 лет и веду блог о жизни здесь🇰🇷🥰 У нас с мужем Джеем есть основной канал “International couple [Sasha&Jay]” с 3 миллионами подписчиков 😍💖 А это мой личный канал, где будет выходить контент о жизни в Корее на русском языке! Подписывайтесь, будет интересно!👩🏻❤️👨🏻🇰🇷 Для бизнеса пишите на почту: sasha_song@naver.com 한국에 사는 모델 사샤예요!🥰 국제커플[사샤와 제이] 라는 커플 채널이 있구요! 제 개인 채널이고 뷰티 패션 게임 예능 일상 등!! 💃🏻💅🏻💄 여러가지 영상을 찍습니다! 비지니스 문의는 sasha_song@naver.com 로 주세요! Hi! My name is Sandra🥰 I am 27 y.o. and I live in Korea for already 8 years 🇰🇷 This is my personal youtube channel where I will be making all kinds of videos varying from beauty, fashion, game and daily VLOG videos from Korea!💅🏻💄💃🏻 For business inquiries, sasha_song@naver.com contact please!
subscribers
375.0K
ENGAGEMENT Rate
3.12
%
Avg Views 👁️ :
328.7K
Sasha Song blends calm voiceovers with precise application, offering glass-skin routines, lip tints, and palettes. A pick within Korean GenZ beauty influencers, she guides viewers through achievable steps that suit sensitive skin and humid summers.
Sasha Song
@
sandra_song
Привет всем! Меня зовут Саша Сонг ,живу в Корее уже 8 лет и веду блог о жизни здесь🇰🇷🥰 У нас с мужем Джеем есть основной канал “International couple [Sasha&Jay]” с 3 миллионами подписчиков 😍💖 А это мой личный канал, где будет выходить контент о жизни в Корее на русском языке! Подписывайтесь, будет интересно!👩🏻❤️👨🏻🇰🇷 Для бизнеса пишите на почту: sasha_song@naver.com 한국에 사는 모델 사샤예요!🥰 국제커플[사샤와 제이] 라는 커플 채널이 있구요! 제 개인 채널이고 뷰티 패션 게임 예능 일상 등!! 💃🏻💅🏻💄 여러가지 영상을 찍습니다! 비지니스 문의는 sasha_song@naver.com 로 주세요! Hi! My name is Sandra🥰 I am 27 y.o. and I live in Korea for already 8 years 🇰🇷 This is my personal youtube channel where I will be making all kinds of videos varying from beauty, fashion, game and daily VLOG videos from Korea!💅🏻💄💃🏻 For business inquiries, sasha_song@naver.com contact please!
6
Sasha Song blends calm voiceovers with precise application, offering glass-skin routines, lip tints, and palettes. A pick within Korean GenZ beauty influencers, she guides viewers through achievable steps that suit sensitive skin and humid summers.
Sasha Song
@
sandra_song
Привет всем! Меня зовут Саша Сонг ,живу в Корее уже 8 лет и веду блог о жизни здесь🇰🇷🥰 У нас с мужем Джеем есть основной канал “International couple [Sasha&Jay]” с 3 миллионами подписчиков 😍💖 А это мой личный канал, где будет выходить контент о жизни в Корее на русском языке! Подписывайтесь, будет интересно!👩🏻❤️👨🏻🇰🇷 Для бизнеса пишите на почту: sasha_song@naver.com 한국에 사는 모델 사샤예요!🥰 국제커플[사샤와 제이] 라는 커플 채널이 있구요! 제 개인 채널이고 뷰티 패션 게임 예능 일상 등!! 💃🏻💅🏻💄 여러가지 영상을 찍습니다! 비지니스 문의는 sasha_song@naver.com 로 주세요! Hi! My name is Sandra🥰 I am 27 y.o. and I live in Korea for already 8 years 🇰🇷 This is my personal youtube channel where I will be making all kinds of videos varying from beauty, fashion, game and daily VLOG videos from Korea!💅🏻💄💃🏻 For business inquiries, sasha_song@naver.com contact please!
6
ENGAGEMENT Rate
3.12
%
subscribers
375.0K
Avg Views 👁️ :
328.7K
Sasha Song blends calm voiceovers with precise application, offering glass-skin routines, lip tints, and palettes. A pick within Korean GenZ beauty influencers, she guides viewers through achievable steps that suit sensitive skin and humid summers.
7
Heynee
@
HEYNEEKIM
Fashion creator HEYNEE (HYEIN) All around world🌏 Fashion / Beauty / Life style / Travel 📱instagram : https://www.instagram.com/heynee103 💻blog : https://blog.naver.com/cuckoonest 📧business-mail: cuckoonest@naver.com
subscribers
490.0K
ENGAGEMENT Rate
0.06
%
Avg Views 👁️ :
16.5K
HEYNEE makes ingredient-led skincare simple with routine breakdowns, SPF tests, and voiceovers. Among Korea’s genz youtubers, she’s a reliable reference for Korean skincare YouTubers and top GenZ beauty creators comparing textures, layering orders, and comfort.
Heynee
@
HEYNEEKIM
Fashion creator HEYNEE (HYEIN) All around world🌏 Fashion / Beauty / Life style / Travel 📱instagram : https://www.instagram.com/heynee103 💻blog : https://blog.naver.com/cuckoonest 📧business-mail: cuckoonest@naver.com
7
HEYNEE makes ingredient-led skincare simple with routine breakdowns, SPF tests, and voiceovers. Among Korea’s genz youtubers, she’s a reliable reference for Korean skincare YouTubers and top GenZ beauty creators comparing textures, layering orders, and comfort.
Heynee
@
HEYNEEKIM
Fashion creator HEYNEE (HYEIN) All around world🌏 Fashion / Beauty / Life style / Travel 📱instagram : https://www.instagram.com/heynee103 💻blog : https://blog.naver.com/cuckoonest 📧business-mail: cuckoonest@naver.com
7
ENGAGEMENT Rate
0.06
%
subscribers
490.0K
Avg Views 👁️ :
16.5K
HEYNEE makes ingredient-led skincare simple with routine breakdowns, SPF tests, and voiceovers. Among Korea’s genz youtubers, she’s a reliable reference for Korean skincare YouTubers and top GenZ beauty creators comparing textures, layering orders, and comfort.
8
Ana la Coreana
@
AnalaCoreana
Soy 'Ana la Coreana! Mi canal es sobre Belleza/Moda, Cultura y Estilo de vida en español. I am Ana la Coreana. I talk about Beauty/Fashion, Culture, and Lifestyle in Spanish. '아나 라 꼬레아나' 입니다. 스페인어로하는 뷰티/패션, 문화/언어, 라이프스타일 채널입니다. Business inquiries: madailycompany@gmail.com Instagram: https://www.instagram.com/anachoii/ Facebook: https://www.facebook.com/analacoreana.oficial/ Amazon: https://www.amazon.com/shop/anachoi/
subscribers
484.0K
ENGAGEMENT Rate
0.48
%
Avg Views 👁️ :
42.4K
Ana la Coreana films Korean beauty routines and everyday style in Spanish, bridging cultures with GRWM formats and shop-with-me vlogs. A useful window for beauty creators in Korea seeking reach and GenZ influencer marketing Korea.
Ana la Coreana
@
AnalaCoreana
Soy 'Ana la Coreana! Mi canal es sobre Belleza/Moda, Cultura y Estilo de vida en español. I am Ana la Coreana. I talk about Beauty/Fashion, Culture, and Lifestyle in Spanish. '아나 라 꼬레아나' 입니다. 스페인어로하는 뷰티/패션, 문화/언어, 라이프스타일 채널입니다. Business inquiries: madailycompany@gmail.com Instagram: https://www.instagram.com/anachoii/ Facebook: https://www.facebook.com/analacoreana.oficial/ Amazon: https://www.amazon.com/shop/anachoi/
8
Ana la Coreana films Korean beauty routines and everyday style in Spanish, bridging cultures with GRWM formats and shop-with-me vlogs. A useful window for beauty creators in Korea seeking reach and GenZ influencer marketing Korea.
Ana la Coreana
@
AnalaCoreana
Soy 'Ana la Coreana! Mi canal es sobre Belleza/Moda, Cultura y Estilo de vida en español. I am Ana la Coreana. I talk about Beauty/Fashion, Culture, and Lifestyle in Spanish. '아나 라 꼬레아나' 입니다. 스페인어로하는 뷰티/패션, 문화/언어, 라이프스타일 채널입니다. Business inquiries: madailycompany@gmail.com Instagram: https://www.instagram.com/anachoii/ Facebook: https://www.facebook.com/analacoreana.oficial/ Amazon: https://www.amazon.com/shop/anachoi/
8
ENGAGEMENT Rate
0.48
%
subscribers
484.0K
Avg Views 👁️ :
42.4K
Ana la Coreana films Korean beauty routines and everyday style in Spanish, bridging cultures with GRWM formats and shop-with-me vlogs. A useful window for beauty creators in Korea seeking reach and GenZ influencer marketing Korea.
9
Sabrina Azhar
@
SabrinaAzhar
Welcome! I’m an engineering graduate and content creator based in South Korea 🥰 I speak English, Malay and Korean and I upload random beauty/lifestyle content too so subscribe!! 💗 Inquiries: jpbrinx.azhar@gmail.com
subscribers
481.0K
ENGAGEMENT Rate
0.16
%
Avg Views 👁️ :
17.3K
Sabrina Azhar blends K-beauty routines, hair color experiments, and soft-glam looks with student-life vlogs from Seoul. A cross-border voice among Korean skincare YouTubers, she helps brands decode GenZ makeup YouTubers trends for multicultural audiences today.
Sabrina Azhar
@
SabrinaAzhar
Welcome! I’m an engineering graduate and content creator based in South Korea 🥰 I speak English, Malay and Korean and I upload random beauty/lifestyle content too so subscribe!! 💗 Inquiries: jpbrinx.azhar@gmail.com
9
Sabrina Azhar blends K-beauty routines, hair color experiments, and soft-glam looks with student-life vlogs from Seoul. A cross-border voice among Korean skincare YouTubers, she helps brands decode GenZ makeup YouTubers trends for multicultural audiences today.
Sabrina Azhar
@
SabrinaAzhar
Welcome! I’m an engineering graduate and content creator based in South Korea 🥰 I speak English, Malay and Korean and I upload random beauty/lifestyle content too so subscribe!! 💗 Inquiries: jpbrinx.azhar@gmail.com
9
ENGAGEMENT Rate
0.16
%
subscribers
481.0K
Avg Views 👁️ :
17.3K
Sabrina Azhar blends K-beauty routines, hair color experiments, and soft-glam looks with student-life vlogs from Seoul. A cross-border voice among Korean skincare YouTubers, she helps brands decode GenZ makeup YouTubers trends for multicultural audiences today.
10
Meejmuse
@
meejmuse
Hi, I'm Jen. I'm your Korean-Australian online friend, but you may have also seen me on TV, on channels like TLC, TvN, Discovery World and ArirangTV! I make a variety of videos, whether it be on Korean skincare, beauty, fashion, travel, vlogs, life musings, or even the occasional song cover. I also produce some exclusive TV-quality series to bring you a fun concoction of both everyday to fully-produced content. Come join my journey! Welcome to the #muserfam! 💜 CONTACT meejmuse (at) gmail.com
subscribers
450.0K
ENGAGEMENT Rate
0.51
%
Avg Views 👁️ :
100.5K
Meejmuse returns with skincare diaries, foundation matches, and practical routines, favoring transparency over hype. A veteran guiding new genz youtubers, she elevates Korean skincare YouTubers culture with ingredient clarity, hauls, and everyday, camera-ready complexion advice.
Meejmuse
@
meejmuse
Hi, I'm Jen. I'm your Korean-Australian online friend, but you may have also seen me on TV, on channels like TLC, TvN, Discovery World and ArirangTV! I make a variety of videos, whether it be on Korean skincare, beauty, fashion, travel, vlogs, life musings, or even the occasional song cover. I also produce some exclusive TV-quality series to bring you a fun concoction of both everyday to fully-produced content. Come join my journey! Welcome to the #muserfam! 💜 CONTACT meejmuse (at) gmail.com
10
Meejmuse returns with skincare diaries, foundation matches, and practical routines, favoring transparency over hype. A veteran guiding new genz youtubers, she elevates Korean skincare YouTubers culture with ingredient clarity, hauls, and everyday, camera-ready complexion advice.
Meejmuse
@
meejmuse
Hi, I'm Jen. I'm your Korean-Australian online friend, but you may have also seen me on TV, on channels like TLC, TvN, Discovery World and ArirangTV! I make a variety of videos, whether it be on Korean skincare, beauty, fashion, travel, vlogs, life musings, or even the occasional song cover. I also produce some exclusive TV-quality series to bring you a fun concoction of both everyday to fully-produced content. Come join my journey! Welcome to the #muserfam! 💜 CONTACT meejmuse (at) gmail.com
10
ENGAGEMENT Rate
0.51
%
subscribers
450.0K
Avg Views 👁️ :
100.5K
Meejmuse returns with skincare diaries, foundation matches, and practical routines, favoring transparency over hype. A veteran guiding new genz youtubers, she elevates Korean skincare YouTubers culture with ingredient clarity, hauls, and everyday, camera-ready complexion advice.
11
RYU'S PENNA
@
류스펜나RYUSPENNA
⋆ ✩ 𝓕𝓪𝓼𝓱𝓲𝓸𝓷 ⋆ 𝓑𝓮𝓪𝓾𝓽𝔂 ⋆ 𝓥𝓵𝓸𝓰 ✩ ⋆ Mail : nickname_is@naver.com Korean live in Japan o̴̶̷᷄ ̫ o̴̶̷᷄︎︎𓂃⟡.·- ̗̀ ♡ ̖́-˚ ꩜ ｡ ⋆୨୧˚
subscribers
682.0K
ENGAGEMENT Rate
0.59
%
Avg Views 👁️ :
167.2K
RYU’S PENNA documents dramatic hair transformations and color technique, useful for beauty creators in Korea scouting salon partners. Tutorials and before-afters complement Korean skincare YouTubers routines, rounding out full-look planning for shoots and campaigns.
RYU'S PENNA
@
류스펜나RYUSPENNA
⋆ ✩ 𝓕𝓪𝓼𝓱𝓲𝓸𝓷 ⋆ 𝓑𝓮𝓪𝓾𝓽𝔂 ⋆ 𝓥𝓵𝓸𝓰 ✩ ⋆ Mail : nickname_is@naver.com Korean live in Japan o̴̶̷᷄ ̫ o̴̶̷᷄︎︎𓂃⟡.·- ̗̀ ♡ ̖́-˚ ꩜ ｡ ⋆୨୧˚
11
RYU’S PENNA documents dramatic hair transformations and color technique, useful for beauty creators in Korea scouting salon partners. Tutorials and before-afters complement Korean skincare YouTubers routines, rounding out full-look planning for shoots and campaigns.
RYU'S PENNA
@
류스펜나RYUSPENNA
⋆ ✩ 𝓕𝓪𝓼𝓱𝓲𝓸𝓷 ⋆ 𝓑𝓮𝓪𝓾𝓽𝔂 ⋆ 𝓥𝓵𝓸𝓰 ✩ ⋆ Mail : nickname_is@naver.com Korean live in Japan o̴̶̷᷄ ̫ o̴̶̷᷄︎︎𓂃⟡.·- ̗̀ ♡ ̖́-˚ ꩜ ｡ ⋆୨୧˚
11
ENGAGEMENT Rate
0.59
%
subscribers
682.0K
Avg Views 👁️ :
167.2K
RYU’S PENNA documents dramatic hair transformations and color technique, useful for beauty creators in Korea scouting salon partners. Tutorials and before-afters complement Korean skincare YouTubers routines, rounding out full-look planning for shoots and campaigns.
12
Hi Seulgi
@
hi_sseulgi_
Red Velvet SEULGI's diary 🎨 -fashion / beauty / lifestyle / vlog- 🎀 Instagram @hi_sseulgi 📩 Business: hisseulgi@episodegroup.kr
subscribers
677.0K
ENGAGEMENT Rate
0.73
%
Avg Views 👁️ :
116.1K
Hi Seulgi shares minimalist makeup, neutral palettes, and soft-focus edits, tailoring tips for sensitive, acne-prone skin. A calming presence among Korean GenZ beauty influencers and GenZ makeup YouTubers, she keeps routines gentle, efficient, and camera-flattering.
Hi Seulgi
@
hi_sseulgi_
Red Velvet SEULGI's diary 🎨 -fashion / beauty / lifestyle / vlog- 🎀 Instagram @hi_sseulgi 📩 Business: hisseulgi@episodegroup.kr
12
Hi Seulgi shares minimalist makeup, neutral palettes, and soft-focus edits, tailoring tips for sensitive, acne-prone skin. A calming presence among Korean GenZ beauty influencers and GenZ makeup YouTubers, she keeps routines gentle, efficient, and camera-flattering.
Hi Seulgi
@
hi_sseulgi_
Red Velvet SEULGI's diary 🎨 -fashion / beauty / lifestyle / vlog- 🎀 Instagram @hi_sseulgi 📩 Business: hisseulgi@episodegroup.kr
12
ENGAGEMENT Rate
0.73
%
subscribers
677.0K
Avg Views 👁️ :
116.1K
Hi Seulgi shares minimalist makeup, neutral palettes, and soft-focus edits, tailoring tips for sensitive, acne-prone skin. A calming presence among Korean GenZ beauty influencers and GenZ makeup YouTubers, she keeps routines gentle, efficient, and camera-flattering.
13
KimCHAN
@
kimchan.
A student who is happy to ride and dance figure skating 💗 It's a channel that shows you various daily lives such as beauty, fashion, dance, and school life. 🫶🏻 Thank you so much for coming to my channel, Please support me with subscriptions and likes :) :: Communication KimCHAN instagram @chanfigure https://www.instagram.com/chanfigure/?hl=ko :: Channel Business Mail chanfgbiz@gmail.com
subscribers
623.0K
ENGAGEMENT Rate
0.23
%
Avg Views 👁️ :
33.1K
KimCHAN mixes beauty hauls, base-product tests, and breezy vlogs, showing how Seoul life shapes routine choices. A relatable name within beauty creators in Korea, she bridges product curiosity with simple, wearable outcomes audiences can copy.
KimCHAN
@
kimchan.
A student who is happy to ride and dance figure skating 💗 It's a channel that shows you various daily lives such as beauty, fashion, dance, and school life. 🫶🏻 Thank you so much for coming to my channel, Please support me with subscriptions and likes :) :: Communication KimCHAN instagram @chanfigure https://www.instagram.com/chanfigure/?hl=ko :: Channel Business Mail chanfgbiz@gmail.com
13
KimCHAN mixes beauty hauls, base-product tests, and breezy vlogs, showing how Seoul life shapes routine choices. A relatable name within beauty creators in Korea, she bridges product curiosity with simple, wearable outcomes audiences can copy.
KimCHAN
@
kimchan.
A student who is happy to ride and dance figure skating 💗 It's a channel that shows you various daily lives such as beauty, fashion, dance, and school life. 🫶🏻 Thank you so much for coming to my channel, Please support me with subscriptions and likes :) :: Communication KimCHAN instagram @chanfigure https://www.instagram.com/chanfigure/?hl=ko :: Channel Business Mail chanfgbiz@gmail.com
13
ENGAGEMENT Rate
0.23
%
subscribers
623.0K
Avg Views 👁️ :
33.1K
KimCHAN mixes beauty hauls, base-product tests, and breezy vlogs, showing how Seoul life shapes routine choices. A relatable name within beauty creators in Korea, she bridges product curiosity with simple, wearable outcomes audiences can copy.
14
Ha Neul
@
HaNeul오늘의하늘
일상vlog, Beauty, Makeup
subscribers
599.0K
ENGAGEMENT Rate
0
%
Avg Views 👁️ :
87.5K
Ha Neul balances fashion try-ons with soft makeup looks and airy tones. Loved by genz youtubers for consistency, her channel inspires Korean skincare YouTubers and top GenZ beauty creators planning cohesive, campaign-ready visuals around outfits.
Ha Neul
@
HaNeul오늘의하늘
일상vlog, Beauty, Makeup
14
Ha Neul balances fashion try-ons with soft makeup looks and airy tones. Loved by genz youtubers for consistency, her channel inspires Korean skincare YouTubers and top GenZ beauty creators planning cohesive, campaign-ready visuals around outfits.
Ha Neul
@
HaNeul오늘의하늘
일상vlog, Beauty, Makeup
14
ENGAGEMENT Rate
0
%
subscribers
599.0K
Avg Views 👁️ :
87.5K
Ha Neul balances fashion try-ons with soft makeup looks and airy tones. Loved by genz youtubers for consistency, her channel inspires Korean skincare YouTubers and top GenZ beauty creators planning cohesive, campaign-ready visuals around outfits.
15
Megan Moon
@
ChoNunMigookSaram
Welcome to Megan Moon! 🌙 Welcome! I’m Megan, an American mom living in South Korea with my husband and our adorable twin toddlers. On this channel, we share our life as an expat family, filled with adventures, challenges, and lots of love. Whether it’s navigating parenthood or exploring Korea’s hidden gems, there’s always something exciting to discover! Our channel features: Family Vlogs: Daily life as a multicultural family raising twins in Korea. Travel Adventures: Discover beautiful landscapes and must-visit places in Korea. Beauty & Lifestyle: Korean skincare, makeup, and lifestyle tips for busy moms. Fitness & Wellness: How I stay fit and balanced as a mom. Food & Culture: Delicious Korean food, recipes, and local traditions. Join us on our journey of family, culture, and life in Korea. Don’t forget to subscribe and be part of our growing community! ✨
subscribers
894.0K
ENGAGEMENT Rate
0.34
%
Avg Views 👁️ :
47.9K
Megan Moon blends K-beauty routines with lifestyle in Korea, offering product talk, dye experiments, and GRWM vlogs. A bridge between cultures, she helps beauty creators in Korea interpret feedback and GenZ influencer marketing Korea trends.
Megan Moon
@
ChoNunMigookSaram
Welcome to Megan Moon! 🌙 Welcome! I’m Megan, an American mom living in South Korea with my husband and our adorable twin toddlers. On this channel, we share our life as an expat family, filled with adventures, challenges, and lots of love. Whether it’s navigating parenthood or exploring Korea’s hidden gems, there’s always something exciting to discover! Our channel features: Family Vlogs: Daily life as a multicultural family raising twins in Korea. Travel Adventures: Discover beautiful landscapes and must-visit places in Korea. Beauty & Lifestyle: Korean skincare, makeup, and lifestyle tips for busy moms. Fitness & Wellness: How I stay fit and balanced as a mom. Food & Culture: Delicious Korean food, recipes, and local traditions. Join us on our journey of family, culture, and life in Korea. Don’t forget to subscribe and be part of our growing community! ✨
15
Megan Moon blends K-beauty routines with lifestyle in Korea, offering product talk, dye experiments, and GRWM vlogs. A bridge between cultures, she helps beauty creators in Korea interpret feedback and GenZ influencer marketing Korea trends.
Megan Moon
@
ChoNunMigookSaram
Welcome to Megan Moon! 🌙 Welcome! I’m Megan, an American mom living in South Korea with my husband and our adorable twin toddlers. On this channel, we share our life as an expat family, filled with adventures, challenges, and lots of love. Whether it’s navigating parenthood or exploring Korea’s hidden gems, there’s always something exciting to discover! Our channel features: Family Vlogs: Daily life as a multicultural family raising twins in Korea. Travel Adventures: Discover beautiful landscapes and must-visit places in Korea. Beauty & Lifestyle: Korean skincare, makeup, and lifestyle tips for busy moms. Fitness & Wellness: How I stay fit and balanced as a mom. Food & Culture: Delicious Korean food, recipes, and local traditions. Join us on our journey of family, culture, and life in Korea. Don’t forget to subscribe and be part of our growing community! ✨
15
ENGAGEMENT Rate
0.34
%
subscribers
894.0K
Avg Views 👁️ :
47.9K
Megan Moon blends K-beauty routines with lifestyle in Korea, offering product talk, dye experiments, and GRWM vlogs. A bridge between cultures, she helps beauty creators in Korea interpret feedback and GenZ influencer marketing Korea trends.
16
A Coreana Beauty
@
ACoreanaBeauty소연뷰티
📩 soyeon@icecreative.kr ▫️Instagram : @ppsoyeon https://www.instagram.com/ppsoyeon/
subscribers
879.0K
ENGAGEMENT Rate
0.09
%
Avg Views 👁️ :
9.7K
A Coreana Beauty spotlights Korean skincare and makeup in Portuguese, translating ingredient talk and step-by-steps for Latin audiences. A helpful partner for beauty creators in Korea seeking bilingual reach, she demystifies routines without losing charm.
A Coreana Beauty
@
ACoreanaBeauty소연뷰티
📩 soyeon@icecreative.kr ▫️Instagram : @ppsoyeon https://www.instagram.com/ppsoyeon/
16
A Coreana Beauty spotlights Korean skincare and makeup in Portuguese, translating ingredient talk and step-by-steps for Latin audiences. A helpful partner for beauty creators in Korea seeking bilingual reach, she demystifies routines without losing charm.
A Coreana Beauty
@
ACoreanaBeauty소연뷰티
📩 soyeon@icecreative.kr ▫️Instagram : @ppsoyeon https://www.instagram.com/ppsoyeon/
16
ENGAGEMENT Rate
0.09
%
subscribers
879.0K
Avg Views 👁️ :
9.7K
A Coreana Beauty spotlights Korean skincare and makeup in Portuguese, translating ingredient talk and step-by-steps for Latin audiences. A helpful partner for beauty creators in Korea seeking bilingual reach, she demystifies routines without losing charm.
17
Dark Asia with Megan
@
DarkAsiawithMegan
Hi👋🏻I'm Megan! I'm a journalist-turned-youtuber based in South Korea🇰🇷 and I use my platform to share true crime cases and unsolved mysteries of Asia💜 🟪Megan's Case Files: Your weekly fix of true crime cases around Asia | Every Tuesday & Saturday 🟪Beauty & the Beasts: Extra content for those who love a girls' night sleepover-style horror storytelling session💜| Thursday
subscribers
821.0K
ENGAGEMENT Rate
1.1
%
Avg Views 👁️ :
281.9K
Dark Asia with Megan offers reporting on culture and crime; while not strictly beauty, trend-aware brands watch her audience insights. Her narratives can support GenZ influencer marketing Korea by contextualizing consumer shifts and media habits.
Dark Asia with Megan
@
DarkAsiawithMegan
Hi👋🏻I'm Megan! I'm a journalist-turned-youtuber based in South Korea🇰🇷 and I use my platform to share true crime cases and unsolved mysteries of Asia💜 🟪Megan's Case Files: Your weekly fix of true crime cases around Asia | Every Tuesday & Saturday 🟪Beauty & the Beasts: Extra content for those who love a girls' night sleepover-style horror storytelling session💜| Thursday
17
Dark Asia with Megan offers reporting on culture and crime; while not strictly beauty, trend-aware brands watch her audience insights. Her narratives can support GenZ influencer marketing Korea by contextualizing consumer shifts and media habits.
Dark Asia with Megan
@
DarkAsiawithMegan
Hi👋🏻I'm Megan! I'm a journalist-turned-youtuber based in South Korea🇰🇷 and I use my platform to share true crime cases and unsolved mysteries of Asia💜 🟪Megan's Case Files: Your weekly fix of true crime cases around Asia | Every Tuesday & Saturday 🟪Beauty & the Beasts: Extra content for those who love a girls' night sleepover-style horror storytelling session💜| Thursday
17
ENGAGEMENT Rate
1.1
%
subscribers
821.0K
Avg Views 👁️ :
281.9K
Dark Asia with Megan offers reporting on culture and crime; while not strictly beauty, trend-aware brands watch her audience insights. Her narratives can support GenZ influencer marketing Korea by contextualizing consumer shifts and media habits.
18
yeondukong
@
yeondukong
Beauty, Fashion, Lifestyle을 담은 연두콩 유튜브 채널 문의 : contents@bgsworks.co.kr
subscribers
718.0K
ENGAGEMENT Rate
0.15
%
Avg Views 👁️ :
34.1K
Yeondukong is a pioneering K-beauty voice—sun-care breakdowns, base routines, and playful hair color. Still essential to genz youtubers, she anchors Korean skincare YouTubers and top GenZ beauty creators seeking ingredient clarity and evergreen, beginner-friendly technique.
yeondukong
@
yeondukong
Beauty, Fashion, Lifestyle을 담은 연두콩 유튜브 채널 문의 : contents@bgsworks.co.kr
18
Yeondukong is a pioneering K-beauty voice—sun-care breakdowns, base routines, and playful hair color. Still essential to genz youtubers, she anchors Korean skincare YouTubers and top GenZ beauty creators seeking ingredient clarity and evergreen, beginner-friendly technique.
yeondukong
@
yeondukong
Beauty, Fashion, Lifestyle을 담은 연두콩 유튜브 채널 문의 : contents@bgsworks.co.kr
18
ENGAGEMENT Rate
0.15
%
subscribers
718.0K
Avg Views 👁️ :
34.1K
Yeondukong is a pioneering K-beauty voice—sun-care breakdowns, base routines, and playful hair color. Still essential to genz youtubers, she anchors Korean skincare YouTubers and top GenZ beauty creators seeking ingredient clarity and evergreen, beginner-friendly technique.
19
BRAUN Plastic Surgery Korea
@
BraunpsKorea
Online consultation available in English, Chinese, Indonesian, Vietnamese, Thai, and Japanese. Braun Plastic Surgery Clinic Provides the Best Medical Service and Outcome with Patients’ Satisfaction as Our Top Priority. We Continue to Improve with R&D on Advanced Medical Technology, Listening to the Voices of Our Patients for an Even More Satisfactory Outcome. Leading the Beauty of Korea, Presenting the Best Outcome to Each Individual Patient, and Becoming the Best Plastic Surgery Clinic Renowned for Its Results, This is Our Sincere Mission.
subscribers
1.3M
ENGAGEMENT Rate
0.01
%
Avg Views 👁️ :
11.0K
BRAUN Plastic Surgery Korea shares procedure explainers, before-afters, and healing diaries, informing beauty creators in Korea researching aesthetics. While clinical, channel complements Korean skincare YouTubers trends by clarifying outcomes consumers seek from treatments and consultations.
BRAUN Plastic Surgery Korea
@
BraunpsKorea
Online consultation available in English, Chinese, Indonesian, Vietnamese, Thai, and Japanese. Braun Plastic Surgery Clinic Provides the Best Medical Service and Outcome with Patients’ Satisfaction as Our Top Priority. We Continue to Improve with R&D on Advanced Medical Technology, Listening to the Voices of Our Patients for an Even More Satisfactory Outcome. Leading the Beauty of Korea, Presenting the Best Outcome to Each Individual Patient, and Becoming the Best Plastic Surgery Clinic Renowned for Its Results, This is Our Sincere Mission.
19
BRAUN Plastic Surgery Korea shares procedure explainers, before-afters, and healing diaries, informing beauty creators in Korea researching aesthetics. While clinical, channel complements Korean skincare YouTubers trends by clarifying outcomes consumers seek from treatments and consultations.
BRAUN Plastic Surgery Korea
@
BraunpsKorea
Online consultation available in English, Chinese, Indonesian, Vietnamese, Thai, and Japanese. Braun Plastic Surgery Clinic Provides the Best Medical Service and Outcome with Patients’ Satisfaction as Our Top Priority. We Continue to Improve with R&D on Advanced Medical Technology, Listening to the Voices of Our Patients for an Even More Satisfactory Outcome. Leading the Beauty of Korea, Presenting the Best Outcome to Each Individual Patient, and Becoming the Best Plastic Surgery Clinic Renowned for Its Results, This is Our Sincere Mission.
19
ENGAGEMENT Rate
0.01
%
subscribers
1.3M
Avg Views 👁️ :
11.0K
BRAUN Plastic Surgery Korea shares procedure explainers, before-afters, and healing diaries, informing beauty creators in Korea researching aesthetics. While clinical, channel complements Korean skincare YouTubers trends by clarifying outcomes consumers seek from treatments and consultations.
20
Aisha Ba
@
AishaBa
Hello everyone and welcome to my Youtube. Hi, I am Aisha! I am a model, dancer, content creator, and soon-to-be mom passionate about lifestyle, beauty, fashion, and healthy food. I always keep track of the latest trends, places, and beauty/fashion products. My overall goal is to transmit a fun, interesting, and informative view of my life as an expat here in Korea. Recently I also started focusing more on family, maternity, and baby-related content. Business inquiries: hello@aisha-ba.com Also check out my Instagram, Pinterest and my Website (links below):
subscribers
284.0K
ENGAGEMENT Rate
3.54
%
Avg Views 👁️ :
181.8K
Aisha Ba blends modest fashion, soft-glam makeup, and skincare chatter, delivering approachable routines and product talk. A friendly face among GenZ makeup YouTubers, she helps beauty creators in Korea spot everyday looks viewers will wear.
Aisha Ba
@
AishaBa
Hello everyone and welcome to my Youtube. Hi, I am Aisha! I am a model, dancer, content creator, and soon-to-be mom passionate about lifestyle, beauty, fashion, and healthy food. I always keep track of the latest trends, places, and beauty/fashion products. My overall goal is to transmit a fun, interesting, and informative view of my life as an expat here in Korea. Recently I also started focusing more on family, maternity, and baby-related content. Business inquiries: hello@aisha-ba.com Also check out my Instagram, Pinterest and my Website (links below):
20
Aisha Ba blends modest fashion, soft-glam makeup, and skincare chatter, delivering approachable routines and product talk. A friendly face among GenZ makeup YouTubers, she helps beauty creators in Korea spot everyday looks viewers will wear.
Aisha Ba
@
AishaBa
Hello everyone and welcome to my Youtube. Hi, I am Aisha! I am a model, dancer, content creator, and soon-to-be mom passionate about lifestyle, beauty, fashion, and healthy food. I always keep track of the latest trends, places, and beauty/fashion products. My overall goal is to transmit a fun, interesting, and informative view of my life as an expat here in Korea. Recently I also started focusing more on family, maternity, and baby-related content. Business inquiries: hello@aisha-ba.com Also check out my Instagram, Pinterest and my Website (links below):
20
ENGAGEMENT Rate
3.54
%
subscribers
284.0K
Avg Views 👁️ :
181.8K
Aisha Ba blends modest fashion, soft-glam makeup, and skincare chatter, delivering approachable routines and product talk. A friendly face among GenZ makeup YouTubers, she helps beauty creators in Korea spot everyday looks viewers will wear.
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How to Find Gen Z YouTubers in Korea
How to Find Gen Z YouTubers in Korea
Korea’s Gen Z creators are shaping the future of YouTube with their mix of vlogs, fashion, music, and lifestyle content. From Seoul-based YouTubers posting GRWM routines to creators covering K-pop, gaming, and study vlogs, these voices reflect what younger audiences care about. Their content feels fresh, authentic, and highly relatable, making them powerful partners for brands that want to reach a youth-driven market. The challenge is finding Gen Z YouTubers in Korea who influence local audiences instead of only chasing global trends.
Here’s how you can approach it:
Korea’s Gen Z creators are shaping the future of YouTube with their mix of vlogs, fashion, music, and lifestyle content. From Seoul-based YouTubers posting GRWM routines to creators covering K-pop, gaming, and study vlogs, these voices reflect what younger audiences care about. Their content feels fresh, authentic, and highly relatable, making them powerful partners for brands that want to reach a youth-driven market. The challenge is finding Gen Z YouTubers in Korea who influence local audiences instead of only chasing global trends.
Here’s how you can approach it:
Korea’s Gen Z creators are shaping the future of YouTube with their mix of vlogs, fashion, music, and lifestyle content. From Seoul-based YouTubers posting GRWM routines to creators covering K-pop, gaming, and study vlogs, these voices reflect what younger audiences care about. Their content feels fresh, authentic, and highly relatable, making them powerful partners for brands that want to reach a youth-driven market. The challenge is finding Gen Z YouTubers in Korea who influence local audiences instead of only chasing global trends.
Here’s how you can approach it:
1. Define your campaign goal
1. Define your campaign goal
The first step is to clearly outline what you expect from a YouTube collaboration.
For example, “We’re a fashion brand in Korea, and we want Gen Z YouTubers who can create styling videos and GRWM routines that appeal to students and young professionals aged 18–25.”
Having this written down ensures you stay focused on the right kind of Gen Z YouTubers.
2. Search with a Korea-focused lens
2. Search with a Korea-focused lens
General searches like “YouTuber” won’t give you the best results. Add local and generational context:
Keywords: “Korean Gen Z YouTuber,” “Seoul vlog creator,” “K-pop reaction channel Korea.”
Trends/Events: Who posts about university life, K-pop comebacks, or local fashion weeks?
Competitor collabs: Which Gen Z YouTubers already feature brands or products like yours?
On Impulze, you can filter Gen Z YouTubers by follower size, location, and engagement to build a Korea-focused list instantly.
3. Check engagement and audience
3. Check engagement and audience
Not every young creator has the right reach. Always check:
Ratios of views, likes, and comments compared to subscriber count.
Comments showing local relatability (“Where did you shop this outfit in Seoul?”).
Analytics or media kits confirming a Korean-heavy audience.
Our free Chrome extension SocialiQ gives you quick insights into engagement and audience data of Gen Z YouTubers directly on the platform.
4. Match influencer style with your brand
4. Match influencer style with your brand
Gen Z in Korea is diverse, so pick creators who match your niche:
Fashion and lifestyle YouTubers: outfit videos, GRWM, skincare.
Music and K-pop creators: reaction videos, covers, dance routines.
Gaming and study vloggers: playthroughs, productivity, study-with-me content.
5. Start with small collabs
5. Start with small collabs
Before scaling, test smaller partnerships that feel natural. These could be:
A GRWM or routine video featuring your product.
A vlog integrating your service into student or young professional life.
A reaction or unboxing video tied to your campaign.
With Impulze, you can find Gen Z YouTubers in Korea, analyze them, save profiles, outreach them, track collaborations, and measure results before scaling up to bigger partnerships.
Frequently Asked Questions
Who are some of the most influential GenZ YouTubers for beauty in Korea?
Who are some of the most influential GenZ YouTubers for beauty in Korea?
Who are some of the most influential GenZ YouTubers for beauty in Korea?
Why should beauty brands collaborate with GenZ YouTubers in Korea?
Why should beauty brands collaborate with GenZ YouTubers in Korea?
Why should beauty brands collaborate with GenZ YouTubers in Korea?
How can I check if a GenZ YouTuber is the right fit for my beauty brand?
How can I check if a GenZ YouTuber is the right fit for my beauty brand?
How can I check if a GenZ YouTuber is the right fit for my beauty brand?
What kind of content do Korean GenZ beauty influencers create?
What kind of content do Korean GenZ beauty influencers create?
What kind of content do Korean GenZ beauty influencers create?
Are GenZ beauty creators more cost-effective than celebrities or top-tier influencers?
Are GenZ beauty creators more cost-effective than celebrities or top-tier influencers?
Are GenZ beauty creators more cost-effective than celebrities or top-tier influencers?
How do I find bilingual GenZ YouTubers to reach global beauty customers?
How do I find bilingual GenZ YouTubers to reach global beauty customers?
How do I find bilingual GenZ YouTubers to reach global beauty customers?
Can I track which GenZ influencers my competitors are working with?
Can I track which GenZ influencers my competitors are working with?
Can I track which GenZ influencers my competitors are working with?
