The texture revolution is here, and authentic representation is non-negotiable. For brands, partnering with a trusted curly hair influencer is the only way to prove your products truly work on diverse patterns. We have selected the most knowledgeable creators who can help your agency define a successful campaign without the frizz.
Engagement Rates
Fake Followers
Audience Details
Past Brand Collboration
And much more.
Start by clearly outlining what you expect from a collaboration.
For example: “We’re a natural haircare brand, and we want influencers who can create tutorial videos showing how our products enhance curls/waves/ natural hair texture for women aged 18–35.”
Having this goal ensures you stay focused on the right type of creators.
Generic beauty searches may miss the hair-texture niche. Use curly-hair specific keywords:
Keywords: “curly hair influencer,” “natural curls routine,” “curly girl method TikTok/Instagram/YouTube,” “wavy hair style tutorial,” “tight curls care vlog.”
Niches/Styles: Hair-care tutorials, curly-hair transformations, heat-free styling, textured hair fashion, hair-care tips for curls & waves, product reviews for curly hair.
Trends/Events: Who posts about natural hair days, protective styles, wash-and-go tutorials, curly-hair product reviews, seasonal hair-care routines for curls?
Competitor collabs: Which influencers have already worked with haircare, beauty, or textured-hair brands similar to yours?
Use influencer discovery tools to filter creators by niche (curly hair / natural hair / textured hair), audience demographics, follower/fan size, and engagement to build a relevant shortlist.
Follower count is only part of the picture. Always verify:
Engagement — likes, comments, shares compared to follower count; consistency across posts.
Comment content — do followers ask for hair-care tips, feedback, or show appreciation for hair-related content? Are comments relevant (“Love your curls!”, “What products do you use?”)?
Audience demographics — ideally, people interested in beauty, hair care, curly hair, from target regions/age groups. Media kits may help confirm this.
Curly-hair influencers vary in content style and hair type. Choose those who align with your product and campaign:
Natural curls & waves influencers: everyday styling, wash-and-go, care routines — good for natural/low-maintenance haircare lines.
Tight curls & coil textures creators: defined curls, protective styling, textured hair care — useful for specialized or textured-hair products.
Curly-hair transformation channels: before/after content, product comparisons, styling tutorials — good for product launches, brand awareness.
Lifestyle & beauty crossover: hair + makeup + fashion + lifestyle — useful for broader beauty or lifestyle campaigns targeting women’s general beauty audience.
Inclusive/educational creators: talking about hair health, hair types, hair science — ideal for credible, trust-building campaigns.
Rather than launching big campaigns immediately, begin with smaller tests to gauge resonance and performance. These could be:
A tutorial or reel using your product for curly hair styling.
A review or first-impression video explaining how your product works on natural curls.
A “before & after” style reel to show transformation benefits.
This way, you can test engagement, feedback, and effectiveness before scaling up.
